Table of Contents

REDESIGN PLAN
STYLE GUIDE
LOGO
PACKAGE DESIGN
PHOTOGRAPHY
ADVERTISEMENT
Redesign Plan
PRODUCT
Coxs Honey
Pure Clover Honey

TARGET GROUP
Wives and Mothers attend to most of the meal planning and
grocery shopping for their families. The target audience for
Coxs Honey product redesign are 25-60 year old females in
the Western United States.

BRIEF HISTORY
Coxs Honey began in 1880 with a few colonies of bees.
Since then, the rich history of Coxs Honey has lead the
business to offer the purest honey on the market today.
Coxs Honey comes from the very best mountain clover and
treated with a delicate process to insure the purity of the
honey remains the focus.
BIG IDEA
Coxs Honey produces the highest quality of honey on the
market. Their brand image and design deserves to be as high
of quality as their honey.

The big idea is to create a design that will give Coxs Honey a
distinct and professional look that parallels with the quality
of their products. The redesign of the logo and packaging
will reflect the true promise of Coxs Honey. By adopting this
redesign, Coxs Honey products will stand out amongts its
competitors and increase sales.
Style Guide
FONTS
Snowboarding DOMUS LIGHT
Logo Font Subheading Font
Size: 120 pt Size: 20 pt
F25 Executive Domus Extralight
Heading Font Body Copy Font
Size: 17 pt Size: 11 pt

COLORS

DARK WOOD DANDELION WHITE CLOVER

CMYK: 65, 64, 70, 72 CMYK: 15, 27, 98, 0 CMYK: 3, 2, 5, 0

RGB: 42, 37, 31 RGB: 221, 179, 40 RGB: 245, 245, 239
Hex: 2b2620 Hex: ddb229 Hex: f3f2ec
Pantone: Black C Pantone: 7752 C Pantone: 663 C
Logo
REDESIGNED LOGO
The redesigned logo features a flat, modern design. The
majority of the logo is a very dark brown with a pop of
yellow on the bee to draw attention.

The colored logo will be used to print on all Coxs Honey

products and other advertising purposes. The black and
white version will be used only when necessary.

The H in Honey should be used as a guideline on all sides

of the logo to give it enough space around other elements.
H
H

H
Package Design
Photography
Advertisement
POSTER PRINT AD
 From
OUR HIVE
to your table
The purest honey from the very
best mountain clover found at
your local supermarket.
KAITLYN ANDERSON DESIGN