Professional Documents
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Careers Workbook
Careers Workbook
Careers Workbook
PERSONAL
DEVELOPMENT
WORKBOOK
2010
CONTENTS
Introduction 3
Focusing on you 5
Making applications 39
ACKNOWLEDGEMENTS
The staff of Careers Network would like to thank Dr. Peter Hawkins for his willingness to allow us to
reproduce sections from his book The Art of Building Windmills Career tactics for the 21st Century.
Information from the following sections of the guide has been reproduced: Tactic One Focusing
Your Skills, Tactic Two Finding Your Ideal Job, Tactic Four The Simple Formula for selling
Yourself, Tactic Five The Art of Action Thinking.
We would also like to acknowledge the University of Greenwich Guidance and Careers Advisory
Service for the extracts taken from its Careers Planning Workbook - The World of Work Map.
Acknowledgments to Epigeum: Online Training for Researchers Web CT resource for the Values and
motivations section
Updated and rewritten by Margaret Flynn and Sharon Winders, Careers Network, University of
Birmingham, 2010
So where are you starting from? You may be at number 1 on the road map, and need to
think your career ideas through from the beginning, or you may be at number 7 or 8 and just
need to think about the last stages of your decisions and then apply for jobs.
Whether you are totally at a loss about your future career, thinking about a specific job,
postgraduate study or have a vague idea of what interests you, this workbook has been
designed to help you take stock of yourself and make more informed decisions about what to
do next. It can help you explore what resources there are available in order to help the
process along.
This workbook wont provide you with all the answers, but will help you move further along
the roadmap
Additionally, Careers Network offers other opportunities to help you plan your future:
How you approach investigating these stages will vary depending on where you are at on the career
planning roadmap, but at some point most students will need to look at all four stages in the cycle:.
Career
Planning Focusing on Exploring
Cycle you whats out
there
Making Reviewing
applications options and
making
choices
Focusing on You: Analysing your skills, learning styles, aptitudes, interests and job expectations will
provide clues to the type of career that might suit you
Exploring Whats Out There: Researching the day-to-day activities involved in a job and the
economic health of the employment sector will inform your decisions
Reviewing options and making choices: Compiling a plan of action for the next step will help you
keep the momentum going
Making Applications: CVs, application forms and interviews improve your competence to help you
succeed and develop a sound job seeking strategy.
You may need to travel around the cycle several times before you make your
final decisions so build in sufficient time to do this.
Started to consider what makes a successful CV and how to improve your interview skills.
1. Identify the skills you have developed and gain some ideas of how this
knowledge can be used
2. Consider your personality and abilities your personality type, preferred
learning style and analyse your aptitudes (numerical, verbal and reasoning
ability)
3. Reflect on your motivations and interests
Career
Planning Focusing Exploring
Cycle whats out
on you there
Making Reviewing
applications options and
making
choices
Everyone has a variety of skills they can use in todays changing world and analysing your
strengths will help you decide which careers to investigate further.
Skills act as a basis for career choice. If you are good at something, this will provide clues
about the type of career that might suit you. By completing the following questionnaires you
will identify your strengths, so that you can then identify careers that use these skills more
than others. Employers all seek a different range of skills but the questionnaires below cover
some of the core ones employers look for are: teamwork skills, communication, planning and
organising and creativity. There are others, but these will help you get started. Complete the
ones you think are important for you - you dont have to do them all.
You can also use the questionnaires to help you see which skills areas need improving, and
so enhance your employability.
Think about a team or group activity you have been part of recently. This could be a
project group for your course, a sports team, organising a social event or work
experience.
Think about specific meetings or incidents. Think about what you said and what
you did.
Put X below on the dotted line in the middle column where you think you currently sit for
each statement. Be honest no-one is perfect!
The University of Kent Interactive Teamworking Skills exercise suggests you should try to
avoid destructive or selfish group roles such as1:
COMMUNICATION SKILLS
Employers expect graduates to be good communicators, but what exactly do they mean?
What sorts of actions demonstrate good communication skills? The questionnaire below
covers the three main aspects of communication:
1
http://www.kent.ac.uk/careers/sk/teamwork.htm
Put X below on the dotted line in the middle column where you think you currently sit for
each statement. Be honest no-one is perfect!
Are you:
Mainly strong, but one or two points need improving?
Mainly weak, especially in one area e.g. listening?
Mainly weak across all three areas of communication? Are other barriers affecting
your performance? E.g. poor English language skills, lack of confidence.
Average. Do you need to identify the areas which need more practice which could
help you become a stronger communicator?
Reflect on what you have said and done regularly. Analyse specific situations which
you feel could have gone better, and think about what you could have said or done
that would have been better.
Address any barriers stopping you from contributing effectively e.g. if you are an
international student and your English language skills are poor, contact the English
for International Students Unit (EISU) for help.
Ask others their opinion of your speaking, listening and writing skills
Get more practice in your weak areas. Identify opportunities in your course, in part-
time work, in vacations, in extracurricular activities - that will enable you to develop
particular aspects of your communication skills.
Think about specific tasks or projects you have been involved with recently. Think about
what you said and what you did.
Put X below on the dotted line in the middle column where you think you currently sit for
each statement. Be honest no-one is perfect!
Are you:
Mainly a strong organiser/planner, but one or two points need improving?
Mainly weak across all points? Are other barriers affecting your performance? e.g.
poor English language skills, lack of knowledge about resources that can help you
Average? Do you need to identify the areas which need more practice which could
help you become better at planning and organising?
What is creativity?
Definitions abound. Although often associated with art and literature, it is an essential part of
success both in the business world and in other organisations.
First, they [the characteristics of creativity] always involve thinking or behaving imaginatively. Second,
overall this imaginative activity is purposeful: that is, it is directed to achieving an objective. Third,
these processes must generate something original. Fourth, the outcome must be of value in relation to
the objective. (All our futures: Creativity, culture and education', DfEE, 1999).
And because our business is based on innovation, we also encourage people to be continuously
creative, to question assumptions and systems, to challenge each other and build on fresh insights to
find new and better ways of doing things. Within our culture, we have always done it this way is the
best reason to think again. (Astra Zeneca)
Fast Streamers think imaginatively and creatively - whether tackling the finer details of the Treaty of
Rome or masterminding your department's move to another building. Big picture thinking, while
focusing on the small details is all-important. Youll also be expected to challenge accepted ideas and
ways of doing things while still being open to new ideas. (Civil Service)
In a business context creativity is usually about being able to come up with new ideas and
concepts and look at alternative solutions to a problem. These ideas often go beyond the
obvious and provoke discussion to encourage alternative ideas to emerge. Creative people
use lateral thinking to transfer ideas suggested for one situation to another, making relevant
new associations between ideas and concepts.
Employers seek those who are imaginative, but who can apply their ideas in the context of
the organisation. The ideas need to be relevant to the situation, time, and place and within
budget constraints. This type of creativity is sometimes referred to as innovation.
Think about specific tasks or projects you have worked on recently. Think about what you
said and what you did. Put X below on the dotted line in the middle column where you think
you currently sit for each statement. Be honest no-one is perfect!
Are you:
Mainly a strong creative?
Mainly weak across all points? Are other barriers affecting your performance? e.g.
poor English language skills, lack of confidence, lack of knowledge about resources
that can help you
Average. ? Do you need to identify the areas which need more practice which could
help you show your creative potential?
Employers are interested in your skills profile, and how you can illustrate that you are good
at what you claim.
Knowing your skills and strengths is the first step you now need to be able to illustrate
these in writing and verbally. Choose a strength from the skills questionnaires on previous
pages. Write a paragraph in each section below about an incident or situation which
demonstrates what you have claimed. Be specific and use detail avoid general sweeping
statements.
Skill Evidence
Psychometric tests and questionnaires are best done online, so in this section you will find
web references for each type of questionnaire and test.
Learning Styles
Everyone learns in a different way and understanding the way you learn best will affect the
career you prefer as well as your academic work. For example if a job requires you to work
and learn on your own and you prefer to learn in group or team situations, perhaps that job
may not be for you! Questionnaires help you to assess your preferred learning style and
online examples include:
My Potential Learning Styles. 2 This questionnaire helps you assess your preferred
style: clarifier, activator, creator, explorer. See
www.intranet.birmingham.ac.uk/careers under Applying for a Job
The Vark Questionnaire has 16 questions and is a quick and easy way to help you
assess your approach to learning and preference for taking in, and putting out
information in a learning context. See http://www.vark-learn.com/english/index.asp
Soloman and Felders Index of Learning Styles can be completed online and helps
you assess your preferences on four dimensions (active/reflective, sensing/intuitive,
visual/verbal, and sequential/global). See http://www.ncsu.edu/felder-
public/ILSpage.html
The Honey and Mumford Learning Styles Questionnaire has been used for over 20
years to help people assess their learning styles preferences and whether they are
inclined towards activist, reflector, theorist or pragmatist. To complete this
questionnaire you have to pay 10. See http://www.peterhoney.com/content/tools-
learningstyles.html
Personality types
My Potential Type Dynamics Indicator. This questionnaire assesses how you are likely to
react and behave in different circumstances. It is based on the work of psychologist Carl
Jung, whose theories are behind the most widely used personality assessments in the world.
See www.intranet.birmingham.ac.uk/careers under Applying for a job
2
Careers Network is licensed to provide the My Potential assessments to the University of Birminghams
undergraduate, postgraduate students and recent graduates.
Do you know what your ability is in areas such as numerical reasoning, verbal reasoning,
logical reasoning or abstract reasoning? Employers use these when selecting candidates for
jobs and they can indicate your strengths in these areas so are useful when choosing a
career. The tests are done under strict administration and time conditions and the questions
have definite right and wrong answers.
My Potential Aptitude Tests. The three tests on offer are verbal, numerical and
abstract tests. For other practice aptitude tests see
www.intranet.birmingham.ac.uk/careers under Applying for a job
The clearer your ideas about what you want from your career then the easier it will be to
evaluate opportunities as they come along. Your initial ideas may be unfocussed or
unrealistic but there are ways to clarify them and work out the steps required to move
towards a career goal.
The following exercise will get you thinking about what motivates you in a job. Under each
section there are a series of statements for you to allocate a level of importance. There may
be other issues that are important to you that are not mentioned, or you might want to
expand on some of the ones listed. Write them in the final section.
There may be other issues that are important to you that are not mentioned, or you might want
to expand on some of the ones listed. Write them below.
What NEXT?
My definites:
Prioritise the items you have put in your must have category: Choose the top 3 or 4
1.
2.
3.
4.
3
Epigeum: OnlineTraining for Researchers WebCT resource for the Values and motivations section
To help you aim for what you really want below are various elements that sum up the key
choices to make when picturing your ideal job:
Purpose
Try to identify the main purpose of your ideal job. How does work relate to your wider life
goals? Does it provide you with satisfaction or simply finance other interests, which give
you more of a buzz. In short, do you want to live to work or work to live?
Roles
What kind of work do you see yourself doing to satisfy this purpose? What suits your
temperament best? Do you prefer working with people, ideas or practical things?
Organisation
Do you see yourself working in the private sector or for a public body in industrial setting or
an office environment? Would you feel more relaxed in a large organisation or a
small/medium sized company?
Career Motivation
What will make you want to get out of bed in the morning? Think about the Values and
Motivations questionnaire you have completed.
Environment
What energises you most a steady pace or the stimulation of deadlines? Think about the
kind of work you enjoy most, the way you interact with others, the social context, the learning
environment you enjoy most, and the working hours you prefer.
Sector
What kind of employment sector suits you best? You also need to check if there are signs of
growth in your target sector and where the main opportunities lie.
Skills
Finally you need to ask what key skills, qualifications and experience you need for your ideal
job remember to look at it from the employers perspective.
You will need to do more research before you can answer all of these questions. Use
the Exploring Whats Out There section to help.
This section looks at how you can research occupations and employment sectors to help
you find which sorts of career you would find satisfying.
Career
Planning Focusing on
Cycle you Exploring
whats
out there
Making
Reviewing
applications options and
making
choices
Graduate Careers
1. The World of Work Map for Graduates on the next pages can help you generate
some jobs ideas. It groups broad categories of jobs together. Many are open to graduates of
any discipline, even if they require postgraduate study. These categories may coincide with
some of the interests and skills you have identified in yourself.
Use the chart to help you move on from examining your own skills, interests and motivations
to using this knowledge to identify possible areas of work and job ideas. Try to identify 3-4
areas of work that interest you.
2. There are other ways of generating ideas using the internet, paper based and
people based resources. See Resources to help you Research Jobs and Careers on
pages 30-33. These are ideal tools and sources to help you research the careers you are
interested in. Once you have some occupations you are interested in the next step is to
research these thoroughly.
Accountancy
Health care and Financial
and PRACTICAL CREATIVE Management
Psychology
Management and
Research
Animal & Construction
Services
plant and Property
resources Management
As an international student you have experience of living and working in a second culture
and this means you can show that you have developed a number of skills highly desired by
employers i.e. flexibility, cultural skills, adaptability and you will most likely have studied in a
2nd language.
As an international student you will also have knowledge, experience of your home culture
and access to networks which may be invaluable to an employer wishing to develop
business in that country. When you research a labour market or a company for a job in the
UK it gives you an edge if you can also talk about the market in your home country.
If you intend to return to your own country you need to ensure that you maintain your
networks whilst you are here, keep up to date with the labour market news, develop your
networks when visiting friends and family.
The following schemes exist for Non-EU students to work in the UK, current information
about these schemes can be found on the UKCISA or ISAS websites: www.ukcisa.org.uk;
www.as.bham.ac.uk/support/international
Consider
How up to date is it? If it is more than 2 years old it could be very out of date
Is it biased? Is the material written by marketers, or give just one view of the career?
Does information from different sources conflict? If so you need to delve for more
sources or network to find out more from personal contacts.
Networking whilst still at university is an important part of career planning and involves
building positive contacts with others in your field or career areas you may be interested in.
Networking is a two way process that can be of mutual benefit to you and your contact.
Networking can raise your profile both in your own field and beyond. We would all prefer to
work with people we like, trust and know. Thus networking can directly influence your job
prospects.
If you are not planning to make your career within further study or academia, you should try
to develop contacts with people in the occupations you are interested in. Try to arrange a
meeting to discuss what the job involves or organise some work shadowing to observer
them doing their job.
Most people are happy to talk about their work and will show an interest in yours. The hard
part for many is having the courage to approach people especially if they are well known in
the field. Unless you are introduced by someone else, it is unlikely that you will get to speak
to them unless you are proactive. Go for it!
Networking Resources
4
Dame Julia Higgins Imperial College London From WebCT course Selecting a conference, presenting and
networking
The next step is to make time to research these occupations thoroughly, using a variety of
resources.
Most important is to think about the reliability of the information you are finding. Before
making a judgement about a career, ask yourself:
Are you getting conflicting information from different sources?
How old is the information?
Could the source be biased?
Build into your research opportunities to network and talk to people doing the job or at least
talk to people with knowledge of the sector. With these contacts you may be able to organise
work experience or job shadow someone doing a job you want to learn more about.
Use labour market information such as What Do Graduates Do or the Prospects website
www.prospects.ac.uk Sector information to find out more about sector or industry you are
researching.
Reflecting and reviewing your feelings about these careers is the next stage of the process:
see Reviewing Options and Making Choices.
Using this section should enable you to increase your awareness of:
Career
Planning Focusing on Exploring
Cycle you whats out
there
Reviewing
Making options and
applications
making
choices
The seven steps to action planning outlined below, are designed to help you develop this
kind of approach and put it to work.
3. Break down your goals into smaller tasks. Achieving your goals will seem less
daunting this way. For example if you are interested in researching opportunities in
personnel or marketing you might aim to:
Read relevant occupational information e.g. on Prospects website
Contact CIPD and CIM (professional bodies) and read the careers section of their
websites
Attend an employer fair and discuss these roles with employers on the stands
Avoid being vague by using the SMART technique: Specific, Measurable, Achievable,
Realistic and within a Timescale.
4. Identify obstacles and difficulties from the start and plan ways to overcome them.
Write down the barriers you feel are stopping you making progress e.g. time constraints,
pressures of work, distractions, unsure about how to write a persuasive CV, having difficulty
finding relevant information, confused by conflicting information
5. Find useful resources and opportunities. Use Careers Network to help you get started.
6. Brainstorm people who may be able to help you. Start networking and get them on
board. Pinpoint key people and identify how they can help you achieve your goals. For
example friends, family, lecturers, careers advisers may be able to give you the
encouragement, contacts and advice you need.
6. Develop positive thinking. In order to achieve the goal you have to believe in it and
believe in yourself
7. Take personal responsibility and take action. Reflect on what you are doing. Banish
the destructive habits of making excuses and poor planning and never getting round to it.
Keep a record of what you have done and store it where you can find it. Decide when you
are going to review it and note it in your diary. Start your record by completing the Personal
Profile and Action Plan below.
By now you will have undertaken a variety of different activities to help you gather
information about yourself, i.e. your skills, interests, motivations and personal preferences.
You should have some ideas about what you need to do next to help you decide about your
career. These could be
explore in more depth areas of work you may be interested in and suited to.
revisit your skills analysis to plan improving in some key areas
make job applications or applications for work experience
Action planning is a key career management skill. Working out where you want to be and
the steps you need to take to get there can be applied to short, medium and long term goals.
Where are you in the Career Planning process? Which number on the Career Planning
Roadmap did you choose on page 3?
What have you learned about yourself from the Focusing on you section on page
5?
Have you generated any career options from the Exploring Whats Out There
section on page 21? If not, what are you going to do to generate some? If yes what
are they?
What is the next goal you are going to set yourself? Use the SMART technique
described on page 33.
What action will you take now? (in order to achieve your SMART goal)
By when
What might stop you following up these ideas? How are you going to overcome
them?
Reflecting takes time so allocate space to do this when you can focus and concentrate on
the process. Use the action planning techniques to keep you on track and remind you of
progress so far.
Test out your ideas by making applications for jobs and courses. See Making Applications
to help with the next step.
Many students and graduates start the whole career planning process by writing their CV
and /or replying to a job advert by completing an application form.
In reality, this is the end of the process of thinking, reflecting and researching so that the
time you spend making applications is worthwhile and your chances of success are better.
After making a few applications, you may need to do more research or revisit other parts of
the career planning cycle.
Career
Planning Focusing on Exploring
Cycle you whats out
there
Making
applications Reviewing
options and
making choices
This section includes a Resources list so that you can do more in depth research yourself
and gives a basic introduction to:
1. Writing your CV
2. Interview tips
Format
Whilst there is no set CV format, there are a number of styles of CVs which may help you to
identify your skills, experience and achievement to an employer.
This style incorporates experiences and skills within the descriptions of particular activities,
starting with the most recent. A Hybrid CV is the same as Traditional but also includes an
additional Skills or Achievement section.
The skills section is there to provide evidence that you meet the essential criteria of
the person specification of the job.
Choose relevant skills and try have 2-3 examples of evidence for each skills
Example to download [link] http://targetjobs.co.uk/careers-advice/applications-and-
cvs/different-cvs-for-different-types-of-graduate-job
At the link below, there are example CVs for a range of graduate career sectors, you may
wish to compare the different styles used in each and choose which would be most
appropriate for your job application. However, please do tailor it to your own CV and the
sector you are interested in.
http://targetjobs.co.uk/careers-advice/job-hunting-tools-downloads
Academic CV
These tend to be more detailed and can go onto 3 pages as they include all research
papers, conference and presentations that you have done as well as your qualifications and
experience.
Language
Positive language is required to create impact so for example use words like led, improved,
negotiated, initiated, rather than involved in, observed which are more passive.
More employers are using software that detect spelling and grammatical errors; often three
mistakes and you are out!
A cover letter is a letter that you send to accompany your CV when you apply for job,
whether advertised or when you are sending a speculative application. Do not overlook this
tool as it can be a great asset in your job hunt. It is not meant to replace a CV but to highlight
key skills that you could bring to the job and organization, also your drive and motivation.
The cover letter is a formal letter format and should be addressed to a specific named
person if possible. The aim of the cover letter is to get the selector to read your CV. It needs
to be focused and should cover the following:
Dear Mr X (or Dear Sir)
Job Reference (e.g. Trainee Recruitment Consultant Job Ref 123A)
Why you are interested in that job & that company
What specific skills you can bring to that job
Positive ending- e.g. look forward to discussing further at interview
Yours sincerely (use Yours faithfully with Dear Sir)
http://targetjobs.co.uk/careers-advice/applications-and-cvs/covering-letter-essentials-for-
graduate-vacancies
Interviews are a key part of an employers selection process and may be used on their own
or as part of a longer selection process involving an assessment centre. The interview
allows the employer to gain more evidence about your suitability for the role and the
organisation. In summary they want to know: whether you can do the job, whether you want
the job and whether you will fit in to the organisation. It is also your opportunity to see
whether the job is right for you.
Interview success depends on good preparation, creating a positive impact and giving strong
answers to interview questions.
Interview post-mortem
As soon as you can after the interview it is useful to jot down a few notes about what was
covered including questions that went well or not so well. This will be useful if you are
invited back to a further selection stage as a second interviewer may be asked to probe
further on particular issues. If you are rejected, you may want to analyse if your interview
answers need adjustment.
For more detailed tips to help with preparing for, answering difficult questions see
www.intranet.birmingham.ac.uk/careers (under Applying for a Job).
To help you get started, some example questions are listed below. You could get a friend or
family member to ask you some of these questions for general practice.
Skill/Competency questions
Tell me about an occasion when you worked as part of a team. [How did you
contribute to the teams success? How did you build good working relationships with
the others?]
Tell me about a difficult colleague or customer situation you have had to deal with.
[How did you handle it? What was the outcome?]
Describe a difficult decision you have had to make [Why was it difficult? How did you
come to a decision?]
Tell me about an idea you have taken forward or a change you have made.
5
Hind and Moss (2005) Employability Skills, Business Education Publishers. Available on reference in the
Careers Centre.
Making Applications: CVs folder and Interviews folder (Reference folders available in
Careers Network)
Face-to-Face help:
CV Advisers offer a CV clinic personal CV checking service most days during term and for
periods of the vacations. See www.intranet.birmingham.ac.uk/careers for details of
availability and how to book a slot.
Careers Advisers offer a short discussion at Advice Desk to answer your interview queries.
See www.intranet.birmingham.ac.uk/careers for details of availability. Practice interviews are
offered subject to staff availability.
Interviews workshops (90 minutes long) are offered in term time. See
www.intranet.birmingham.ac.uk/careers for details.
AGCAS Scotland (2009) Building Your Graduate Career [online] Available from
http://www.agcasscotland.org.uk/sorted/ [Accessed 8th October 2009]
Graduate Employment and Training (2009) Applications Advice [online] Hobsons Available
at http://www.get.hobsons.co.uk/advice/applications [Accessed 8th October 2009]
Graduate Employment and Training (2009) Interviews and Selection Centres [online]
Hobsons Available at http://www.get.hobsons.co.uk/advice/interviews [Accessed 8th October
2009]
Interviews
AGCAS (2009) Going for Interviews [Available from Careers Network and online]
www.prospects.ac.uk/links/interviews [Accessed 8th October 2009]
Graduate Employment and Training (2009) Interviews and Selection Centres [online]
Hobsons Available at http://www.get.hobsons.co.uk/advice/interviews [Accessed 8th October
2009]
So are you any further along the roadmap? You may not have reached number 10 yet
but at least you have made a start!