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Pharma 4.0 - Business Model Innovation
Pharma 4.0 - Business Model Innovation
Research
Business
Model
Innovation:
Pharma 4.0
Opportunity From Disruption
Target the new value zone
Ravi Vij
Research Director- Healthcare, Life Sciences
R&P Research
Industry Revolution 4.0
Change at an unimaginable speed, scale and force
Revolution 4.0
The interplay between
fi e l d s l i k e
Revolution 4.0 nanotechnology, brain
40% of businesses, research, 3D printing,
unfortunately, will not exist in mobile networks and
a meaningful way in 10 years computing will create
Cisco CEO- John Chambers realities that were
unthinkable yesterday.
Revolution 3.0
The third industry
revolution brought
mainframe computers,
personal computing
and the internet
Revolution 2.0
The second industry
revolution brought
mass production
through assembly lines
and electrification
Revolution 1.0
The first industrial
revolution brought
m e c h a n i c a l Revolution 4.0
innovations like the A fusion of technologies that
steam engines, cotton is blurring the lines between
spinning and railroads the physical, digital and
biological spheres.
There is a great debate around how This creative destruction offers unique
Healthcare sector can benefit from the opportunity for traditional and disruptive
fourth industry revolution?. We believe companies to build an outcome centric
that nanotechnology, 3D printing, care ecosystem that will live up to its
Internet of things, robotics, genetics and original motto - helping patients feel
artificial intelligence will transform our better and live longer
current healthcare system - from a
closed system to an open system (see
figure 2).
3D Printing
Internet of
Artificial Things
Intelligente
Robotics
Genetics
Patients
Providers
Healthcare 4.0
Pharma Patients Payers
Will transform business
model of pharma
companies
Regulators
Copyright 2016 R&P Research Pvt. Ltd. All rights reserved.
Healthcare Evolution
Care evolution and time for pharma to evolve its business model
Pharma 4.0
TO
Proactive Healthcare Management
Software Platform
By 2030 traditional pharmaceuticals will be
2 replaced by hyper-individualized medicines
A.I. Health Medical-Industrial
that are manufactured at the time they are Assistants Internet
ordered
Personalized Healthcare
Medicines Core Capabilities Operations
By 2030 it will be common to use next
3 generation search engines to search the Bioelectronics
physical world
Patient
By 2030 Most people will have stopped
4 taking pills in favour of a new device that
causes the body to manufacture its own Digital products and
healthcare services
cures
Pharma Payers
Outcome contract
revenue
2. Retiring Cisco CEO delivers dire prediction: 40% of companies will be dead in 10 years, 2016. http://www.businessinsider.in/Retiring-Cisco-
CEO-delivers-dire-prediction-40-of-companies-will-be-dead-in-10-years/articleshow/47594202.cms (accessed on 26th august 2016)
3. The inside story, GE healthcares industrial internet things IOT architecture, 2015, http://www.slideshare.net/RealTimeInnovations/the-inside-
story-ge-healthcares-industrial-internet-of-things-iot-architecture (accessed on 28th August 2016)
5. Accenture, capturing $100billion opportunity for life sciences digital transformation, 2016. https://www.accenture.com/in-en/~/media/Accenture/
next-gen/value-of-digital/pdf/Accenture-Capturing-100-Billion-Opportunity-Life-Sciences-Digital-Transformation.pdf (Accessed on 29th August
2016)
7. Transforming health market insight series, 2016. https://www.marsdd.com/mars-library/transforming-health/ (accessed on 29th august, 2016)
8. Deep learning applied to drug discovery and repurposing, 2016. http://www.eurekalert.org/pub_releases/2016-05/imi-dla052416.php (accessed on
29th august 2016)
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ecosystem (accessed on 29th august 2016)
11. Data Growth, Business Opportunities, and the IT Imperatives, 2014. http://www.emc.com/leadership/digital-universe/2014iview/executive-
summary.htm (accessed on 24th august 2016)
12. Artificial intelligence, cognitive computing and machine learning are coming to healthcare: Is it time to invest?, 2016. http://
www.healthcareitnews.com/news/artificial-intelligence-cognitive-computing-and-machine-learning-are-coming-healthcare-it-time (accessed on
20th august 2016)
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14. IBM Watson for oncology, 2016. http://www.ibm.com/watson/watson-oncology.html (accessed on 20th august 2016)
15. IBM research on medical sieve, 2016. http://researcher.watson.ibm.com/researcher/view_group.php?id=4384 (20th august 2016)
16. Enlitic couples deep learning with vast stores of medical data to advance diagnostics and improve patient outcomes, 2016. http://
www.enlitic.com/science.html . (accessed on 25th august 2016)
17. The Artificially Intelligent Doctor Will Hear You Now, 2016. https://www.technologyreview.com/s/600868/the-artificially-intelligent-doctor-
will-hear-you-now/ (accessed on 25th august 2016)
18. Atomwise finds first evidence towards new Ebola treatments, 2016. http://www.atomwise.com/atomwise-finds-first-evidence-towards-new-ebola-
treatments/ (accessed on 20th august 2016)
19. Smart Contact Lens-Eyeglass Combo Monitors Diabetes and Delivers Drugs, 2016. http://spectrum.ieee.org/the-human-os/biomedical/devices/
smart-contact-lenseyeglass-combo-monitor-diabetes-and-deliver-drugs (accessed on 20th august 2016)
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21. Qualcomm tricoder x prize, 2016 http://tricorder.xprize.org/ (accessed on 29th august 2016)
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august 2016)
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Contact Us
For more information on working with us, please contact:
Ravi Vij
Research Director- Healthcare
ravi@revenuesandprofits.com
www.revenuesandprofits.com
www.revenuesandprofits.com