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http://www.shbab1.com/2minutes.htm
.5 ( 2005)
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.6 2009

.7 "1998 " .
:
1.Cahill Dennis J. 2006. Lifestyle Market Segmentation. The Haworth Press.
2.Catherine N. Axinn,2005," International Marketing Challenges In The 21ST Century",
Autonomous University of Barcelona, Final Program, 9 May ,2005.
3.Chris Mbah,2007,", The Challenges Of Market Orientation Strategies Implementation In An
Emerging Economy, Journal of Business Case Studies Volume 3, Number 2
4.Chuck Ingels,2008," Marketing challenges and opportunities for Central Valley Southeast
Asian refugee growers", Jennifer Sowerwine, Department of Environmental Science, Policy,
and Management, UC Berkeley jsowerin@nature.berkeley.edu
5.Drucker, Peter, F., 2001 " Long-Range Planning: Challenge to management ", Management
Science, vol. 55. No, 30,.
6.Field, Christopher, 2008," New Strategies for Marketing Information technology", London:
Chapman & Hall,.
7.Hair Jr. Joseph F., Bush Robert P. & Ortinau David J. 2006. Marketing Research: Within a
Changing Information Environment. 3rd end. McGraw-Hill/Irwin.

19
8.John D. Mittelstaedt.2000," Marketing Challenges in a Changing Global environment", The
Department of Marketing College of Business and Public Affairs Clemson University,
International Marketing Classes of Clemson University.V.3.
9.Luck, D.J., Ferrell, O.C. ., 2009, Marketing strategy and plans (4th .ed), Englewood Cliffs,
N. J.,: Prentice Hall, inc.
10.McDonald, M.2005," The role of marketing in creating customer value", Engineering
Science and Education Journal , Volume: 6, Issue: 4
11.Porter, M.F. , 2002, Competitive strategy, New York: Macmillan
12.Voss, G. B. & Voss, G. (2002). Strategic orientation and firm performance in an artistic
environment. Journal of Marketing. Vol. 64, Issue. 1.
13.Wilson, Hugh; Street, Rod; Bruce, Lindsay. (2008) The Multi channel Challenge:
Integrating Customer Experiences for Profit. Burlington, MA: Elsevier Science and
Technology Books.

20