Company : Smileyhound by Greyhound

Problem : There are many stray and disabled dogs in Thailand.

Target Population: Pet lover

Short term outcome :

Company : The company gain more customers and it can increases the revenue.
Dog : Dogs have more chance to live in society. (they can get enough food, water to survive)
Economy : Cash flows in the society

Long term outcomes (change in behavior) :

Dog : Dogs have a better life because the organization perpetually give foods and other
suppliers to dogs.
Company : The company has more products with a unique style. The companys image gain
popularity.
Economy : Sustainable business

Program Activities : When customer buys products in Smileyhound such as clothes or caps,
all of the profit will be donating to dogs charity or organization in order to help poor dog
having better quality in life. This program activity will last only 3 months. The company
expect to gain 800,000 baht. The business will be available in Siam Paragon and Siam
Center.

Resources available to support the activities : Smileyhound band clothes, Celebrity

promoter, Celebritys fund

Cap : 1,000 B. (cost of production 250) * 200 = 200,000

250 * 200 = 50,000
T-shirt : 1,600 B. ( 500) * 500 = 800,000
500 * 500 = 250,000
Profit = 550,000
Shirt : 2,500 B. ( 1500) * 500 = 1,250,000
1500 * 500 = 750,000
Profit = 500,000
All profit = 50,000 + 550,000 + 500,000 = 1,100,000
80 % of the profit = 880,000 B.