CSR..Main File Yogi

Corporate Social Responsibility Of Godrej Company
OF
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Strategic Management
INDEX
SR.NO PARTICULAR PAGE.NO
1 Executive Summary 3-3
2 Introduction of CSR 4-5
3 Features of CSR 6-6
4 Need of CSR 7-7
5 Why CSR is so important 8-9
6 Challenges Of CSR 10-12
7 Company profile 13-14
8 Business profile 15-17
9 Mission & visions 18-18
10 Code of conduct for BOD & senior manegement 19-20
11 SWOT analysis 21-22
12 Planning 23-24
13 Rewards & Recognization 25-26
14 CSR at Godrej Company 27-35
15 Godrej products and services 36-39
16 Human Resource Policies of Godrej 40-42
18 Suggestion 43-43
19 Conclusion 44-44
20 Bibliography 45-45
EXECUTIVE SUMMARY
My project is about Corporate social responsibility [CSR] of Godrej company. First I have
written introduction of corporate social responsibility and definition of CSR in that Corporate
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Social Responsibility which means kinds of responsibility of the organization towards the
society.
After this there are features of CSR like Creating the good relationship between customers &
firm. Than there are need of CSR that is importance of CSR After that I have written why
CSR is so important in organization, society, etc. Then there are challenges of CSR what
challenges has to face like awareness, transparency, etc.
Then I have given detail Company Profile that is how godrej company came, in which year.
after that there is a business profile of godrej company. Then after this there are about
missions and visions of company. After this there are company code of conduct and senior
management in the company.
After that there is a SWOT analysis that is strength, weakness, opportunities, threats of
Godrej company. The. godrej company had make a planning what, how, where, has to be
done. then there are rewards and reorganization of godrej company that in which year
company got rewards. Then there is a CSR at godrej company that is what company has
done towards the social responsibility like mangroves, blood donation, etc.
Then there are godrej products and services like locks, security. etc. then company has done
human resource policies like Limited is working to increase efficiency while reducing
unnecessary costs and expenses.
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INTRODUCTION OF CORPORATE
SOCIAL RESPONSBILITY [CSR]:
Corporate Social Responsibility which means kinds of responsibility of the organization
towards the society. It is an evolving concept which is yet to command a standard definition
or a fully recognized set of criterion. With the given understanding that businesses have a key
role of job and wealth creation in society
CSR generally understood to be the way an organization achieve a balance between

economic, environment and social imperative while they address the exception if
shareholders and stakeholders. It is generally accepted that business firms have so vial
responsibilities that extend well beyond what in the past was commonly referred to simply as
the business economic function.
CSR policy functions as a built-in, self-regulating mechanism whereby business monitors and
ensures its active compliance with the spirit of the law, ethical standards, and international
norms. The goal of CSR is to embrace responsibility for the company's actions and encourage
a positive impact through its activities on the environment, consumers, employees,
communities, stakeholders and all other members of the public sphere. Furthermore, CSR-
focused businesses would proactively promote the public interest by encouraging community
growth and development, and voluntarily eliminating practices that harm the public sphere,
regardless of legality. CSR is the deliberate inclusion of public interest into corporate
decision-making, and the honouring of a triple bottom line: people, planet, profit.
CSR is titled to aid an organization's mission as well as a guide to what the company stands
for and will uphold to its consumers. Development business ethics is one of the forms of
applied ethics that examines ethical principles and moral or ethical problems that can arise in
a business environment. ISO 26000 is the recognized international standard for CSR
(currently a Draft International Standard). Public sector organizations (the United Nations for
example) adhere to the triple bottom line (TBL). It is widely accepted that CSR adheres to
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similar principles but with no formal act of legislation. The UN has developed the Principles
for Responsible Investment as guidelines for investing entities.
A more common approach of CSR is philanthropy. This includes monetary donations and aid
given to local organizations and impoverished communities in developing countries. Some
organizations do not like this approach as it does not help build on the skills of the local
people, whereas community-based development generally leads to more sustainable
development.
Corporate social responsibility (CSR) has variously been described as a motherhood issue,
the hot business issue of the naughtiest and the talk of the town in corporate circles these
days. There seems to be an infinite number of definitions of CSR, ranging from the
simplistic to the complex, and a range of associated terms and ideas (some used
interchangeably), including corporate sustainability, corporate citizenship, corporate social
investment, the triple bottom line, socially responsible investment, business sustainability and
corporate governance (Prime Minister's Community Business Partnership). It has been
suggested that someresearchersdistort the definition of corporate social responsibility or
performance so much that the concept becomes morally vacuous, conceptually meaningless,
and utterly unrecognizable; or CSR may be regarded as the panacea which will solve the
global poverty gap, social exclusion and environmental degradation.
DEFINITION:
According to Lord Holme & Richard Watts defines CSR as,
Corporative Social Responsibility is the continuity commitment by businesses to
behave ethical and contribute to economic development while improving community
and society at large.
FEATURES OF CSR:
Increasing inconsistencies between corporate actions.
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Creating the good relationship between customers & firm.
Improvement of responsibilities towards the employees.
Improving the company status in the market.
Helping to solve the social problem.
CSR is a kind of responsibility of relations or positive responsibility
CSR takes those concerned with non-shareholding interest as the concerned party of
obligations
CSR is an integration of legal and moral obligations of a company
CSR is an amendment and complement to the conventional principles of maximized

profits for shareholders
NEED OF CSR:
While the interests of shareholders and the actions of managers of any business
enterprise have to be governed by the laws of economics, requiring an adequate
financial return on investments made, in reality the operations of an enterprise need to
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be driven by a much larger set of objectives that are today being defined under the
term CSR.
The CSR is important for broad rationale for a new set of ethics for corporate
decisions making, which clearly constructs and upholds a organizations social
responsibility, arises form the fact that a business enterprise derives several benefits
from society, which must, therefore, require the enterprise to provide returns to
society as well.
The CSR is beneficial for clearly establishes the stake of a business organization in
the good health and well being of a society of which it is a part.
Most importantly in this age of widespread communication and growing emphasis on

transparency, customers of any product or services are unlikely to feel satisfied in
buying from an organization that is seen to violate the expectations of what is deemed
to be ethically and socially responsible behavior.
The CSR now a days becoming increasingly evident that organizations that pay
genuine attention to the principles of socially responsible behavior are also finding
favor with the public and are the preferred choice for their goods and services.
WHY CSR IS SO IMPORTANT:
The CSR is important to improve the financial performance of:
Firm :
The management literature has acknowledged social responsibility as an important
corporate duty. Given the significance of corporate social responsibility in corporate
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decision making the relationship between a firms social and ethical policies or
actions and its financial performance is an important topic.
Heightened public creditability:

In this regard the number of companies is maintaining their public relationship for
inventing their business status good in the peoples eyes. The CSR is very important
to provide the good services to their customer and other surrounding peoples
It helping to reduce cost:

The CSR is helping to the customers to reduce the cost of good and services in many
ways. By maintaining good relation with the people leads to increase the business
activity with the demand.
To increase attractiveness of investors:

The CSR helps to the company to earn huge profit by maintaining CSR among their
members and surrounding people.
Improve relationship with stakeholders:

Good public relation among the members helps the business to maintain their
goodwill in the market.
Early identification of potential liability:

The CSR is important to identify the public demand towards the companies activities.
It helps to identify the potentiality of the liability.
Market place advantage :

The CSR helps at the market place for set-up the good business.
Improve overall management :

The CSR improving the whole department wise management of the organization.
Improve organization effectiveness:

The CSR improve organization effectiveness in the form of motivation. The CSR
gives effective to the employees.
Decrease risk of adverse publicity:

The CSR decrease risk of publicity because CSR includes monetary donations and
aid given to local organizations and impoverished communities in developing
countries.
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CHALLENGES OF CSR:
visibility
factor
Narrow
Awareness
Perceptions
Non- Non-
availability avilability
Lack Of
Transparency
Consensus
Build local
capabilities
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Lack of awareness of general public in CSR activities:
There is a lack of interest of the general public in participating and contributing to
CSR activities of companies. This is because of the fact that there exists little or no
knowledge about CSR. The situation is further aggravated by a lack of
communication between the companies involved in CSR and the general public at the
grassroots.
Need to build local Capacities:

There is a need for capacity building of the local nongovernmental organizations as
there is serious dearth of trained and efficient organizations that can effectively
contribute to the ongoing CSR activities initiated by companies. This seriously
compromises scaling up of CSR initiatives and subsequently limits the scope of such
activities.
Issues of transparency:
Lack of transparency is one of the key challenge for the corporate as there exists lack
of transparency on the part of the small companies as they do not make adequate
efforts to disclose information on their programmed, audit issues, impact assessment
and utilization of funds. This negatively impacts the process of trust building among
the companies which is key to the success of any CSR initiative.
Non-availability of well organized non-governmental organizations:

There is non-availability of well organized non governmental organizations in remote
and rural areas that can assess and identify real needs of the community and work
along with companies to ensure successful implementation of CSR activities.
Visibility factor:
The role of media in highlighting good cases of successful CSR initiatives is
welcomed as it spread good stories and sensitizes the population about various
ongoing CSR initiatives of companies. This apparent influence of gaining visibility
and branding exercise often leads many non-governmental organizations to involve
themselves in event based programmers in the process; they often miss out on
meaningful grassroots interventions.
Narrow perception towards CSR initiatives:
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Non-governmental organizations and Government agencies usually possess a narrow
outlook towards the CSR initiatives of companies, often defining CSR initiatives
more as donor-driven. As a result, corporate find it hard to decide whether they should
participate in such activities at all in medium and long run.
Non availability of clear CSR guidelines:

There are no clear cut statutory guidelines or policy directives to give definitive
directions to CSR initiatives of companies. The scale of CSR initiatives of companies
should depend upon their business size and profile. In other words, the bigger the
company, the larger its CSR programmed.
Lack of consensus on implementing CSR issues:

There is a lack of consensus amongst implementing agencies regarding CSR projects.
This lack of consensus often results in duplication of activities by corporate houses in
areas of their intervention. This results in a competitive spirit between implementing
agencies rather than building collaborative approaches on issues. This factor limits
companys abilities to undertake impact assessment of their initiatives from time to
time.
COMPANY PROFILE
GODREJ GROUP:
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The Godrej Group is an Indian conglomerate founded by Ardeshir and Pirojsha Godrej in
1897, Lalbaug, Mumbai. Established in 1897, the Godrej group has grown in India from the
days of the charkha to nights at the call centres. Our founder, Ardeshir Godrej, lawyer-turned-
locksmith, was a persistent inventor and a strong visionary who could see the spark in the
future. His inventions, manufactured by his brother Pirojsha Godrej, were the foundation of
todays Godrej empire. One of Indias most trusted brands, Godrej enjoys the patronage and
trust of over 400 million Indians every single day. Our customers mean the world to us. We
are happy only when we see a delighted customer smile.
Godrej Group is one of the largest conglomerates based in Mumbai, India, involved in
various industries that include appliances, precision equipment, machine tools, furniture,
healthcare, interior solutions, office equipment, food-processing, security, materials handling
and industrial storage solutions, construction and information technology. Its products
include security Systems and Safes, Typewriters and Word processors, Rocket Launchers,
Refrigerators and Furniture, Outsourcing Services, Machine Tools and Process Equipment,
Cosmetics and Detergents, Engineering Workstations, Medical Diagnostics and Aerospace
Equipment, Edible Oils and Chemical, Mosquito Repellents, Car perfumes, Chicken and
Agri-products, Material Handling Equipments Like FORKLIFT Trucks, Stackers, Tyre
handlers, Sweeping machines, access equipments etc. The Group is headed by Adi Godrej
and Jamshyd Godrej.
Traditionally, Vikhroli, a suburb to the Northeast of Mumbai has been Godrej's

manufacturing base, but increasingly the group have moved significant production facilities
away from Mumbai. The Godrej group also owns vast land in Vikhroli, occupying 3500 acres
(14 sq km) of land on both sides of the Vikhroli section of the LBS marg. That makes the
Godrej group the biggest private land owner in Mumbai by far . Such vast land can, in theory,
be used to create at least 1500 acres of residential floor space, which, at very modest rates
(Rs.10000/sq ft), can be sold for USD 16 billion . Thus, the Godrej group is sitting on an
invisible cash pile that is envy of other Indian conglomerates.
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BUSINESS PROFILE:
Godrej group of companies are todays one of the largest engineering and consumer products
company in the country having varied interests from engineering to personal care products
with a total sales turnover of about US$ 1.7 bn.
It is also one of the most respected corporate houses known for its philanthropy and initiation
of labour reforms besides being recognised for its values of fair, transparent and ethical
dealings.
The company has the following businesses which manufacture and market a wide range of
consumer durables and industrial products:
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Chemicals:
We are Indias leading manufacturers of oleo chemicals and over hundreds of different
industrial chemicals. With our global reach spreading wings across 40 countries, we
were conferred the prestigious exports award by Chemexcil for 3 consecutive years in
1998-99, 1999-00 and 2000-01.The products in our portfolio are used in a variety of
applications: cosmetics, tyres, detergents, pharmaceuticals, cigarettes, toothpaste and
more.
Associate Companies:
Godrej Properties
Godrej Properties was incepted in 1990 with an aim of providing ultra-modern
townships to discerning customers at affordable prices. It adheres to a simple
philosophy of providing exemplary service based on the optimal use of available
resources.
Godrej consumer products:
Godrej Household Products

Godrej Household Products Limited (GHPL) is a wholly owned subsidiary of Godrej
Consumer Products Limited. With strong brands like Good Knight, HIT, Jet, Ambipur,
Brylcreem and Kiwi, GHPL is the market leader in the Indian household insecticides
category and has a dominant presence in the air care, shoe care and male hair care
markets.
Godrej Hershey
Godrej Hershey is one of the most respected business conglomerates established in
2006 with a prime focus on the food division. The range of products from the house
of Godrej Hershey covers a number of popular products in the segment of
Confectionery, Non Carbonated Beverages, Cooking Aids, Packet Tea and Edible Oil.
Godrej Agrovet
Godrej Agrovet, formerly a division of Godrej Soaps Ltd. was reformed in 1971 with
a focus on the agricultural sector. Over the years this division has developed a close
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relationship with farmers with its innovative offerings in the form of animal feed, oil
palm plantations, agrochemicals and poultry.
Godrej Consumer Products gets A1+ rating for its NCDs programme
from ICRA
Credit rating agency ICRA has assigned A1+ rating to the proposed Rs 200 crore non-
convertible debentures (NCDs) programme of Godrej Consumer Products (GCPL).
Reaffirmation of Rating Corporate Governance.

ICRA has reaffirmed the CGR2+ (pronounced as CGR 2 plus) rating to Corporate
Governance Practices of the Company. This is on a rating scale of CGR1 to CGR6
where CGR1 denotes the highest rating. The + sign indicates a relatively higher
standing within the category indicated by the rating.
The CGR2+ rating implies that in ICRA's current opinion, the rated Company has
adopted and follows such practices, conventions and codes as would provide its
financial stakeholders a high level of assurance on the quality of corporate
governance.
Reaffirmation of Rating for Stakeholder value and Governance Practices:
ICRA has reaffirmed the SVG1 (pronounced as SVG1) rating for Stakeholders Value
Creation and Governance practices of the Company. This is on a rating scale of SVG1
to SVG6 where SVG1 denotes the highest rating.
The SVG1 rating implies that in ICRA's current opinion, the rated Company belongs
to the Highest Category on the composite parameters of stakeholder value creation
and management as also corporate governance practices.
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MISSION AND VISIONS:

Mission Enriching Quality of Life Everyday Everywhere
Godrej Mission is to operate in existing and new businesses which capitalize on the
Godrej brand and corporate image of reliability and integrity.
Godrej objective is to delight its customer both in India and abroad.
Godrej shall strive for excellence by nurturing, developing and empowering its
employees and suppliers.
Godrej encourages an open atmosphere, conducive to learning and team work
Vision Godrej in every home and work place
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Code of Conduct for the BOD & Senior

Management
Applicability of the Code of Conduct:
This Code of Conduct (Code) applies to Directors of Godrej Consumer Products Ltd.
(GCPL). It also applies to the senior management of the company i.e. one level below
the executive directors, and all functional heads.
The Board of Directors and Senior Management of Godrej Consumer Products Ltd.
(GCPL) should:
Demonstrate the highest standards of integrity, business ethics, and corporate
governance.
Perform their roles with competence, diligence, in good faith and in the best interests
of the Company.
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Provide expertise and experience in their areas of specialization and share learnings
at Board meetings with the best interests of the Company and its stakeholders in
mind.
They should point the company's management in the 'right' direction based on their
experience and judgment.
Give careful and independent consideration to the affairs of the company and all
documents placed before them to satisfy themselves with the soundness of key
decisions taken by the Management. They should call for additional information,
where necessary, for making such judgments.
Not engage in any business, relationship or activity which detrimentally conflicts with
the interest of the Company / Godrej Group or bring discredit to it. Any situation that
creates a conflict of interest between personal interests and the Company and its
stakeholders' interests must be avoided at all costs.
Follow all the guidelines put forth in the Insider Trading Code of Conduct.
Not disclose any confidential/privileged information of the Company and should

direct any media queries or approaches to the appropriate spokesperson within the
Company.
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SWOT ANALYSIS
STRENGTHS:
The Company has got wide range of branches within the country.
The Company has wide range of product line.
Godrej is having better Sales after services.
The Company has there respectable and believable brand name.
Company is having large number of customer with higher satisfaction.
The management is trained and efficient & the network of service centers is good in
all states.
WEAKNESS
The Company does not go for advertising, which is one of the biggest disadvantage
of Godrej.
Its emphasis more on the advertising of office automation & prime division.
The company is focusing many security products at a same time.
The effective selling schemes are not available like payment
on installment.
OPPORTUNITIES:
Godrej has more opportunities to grow as it has earned good name in security sector.
Technical up gradation time to time is also one of the opportunities.
Godrej can focus on big project like construction. Where there is a great demand of
security equipments
THREAT:
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The growing competition in the security sector is threat for all manufacturing
companies so it is also threat for Godrej to stand in the market with the higher
position.
PLANNING
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HRP is understood as the process of forecasting an organizations future demand for, and
supply of, the right type of people in the right number. It is only after this that the HRM
department can initiate the recruitment and selection process. HRP is a sub-system in the total
organization planning. Organizational planning includes managerial activities that set the
companys objectives for the future and determines the appropriate means for achieving those
objectives. .an integrated part of strategic management HRP is variously called strategic
manpower planning, or for employment planning
PLANNING IN GODREJ :
The costs of Human Resource planning are kept minimal as each plant/ profit centre
has its own Personal Department which provides all the respective plants
requirements. Each personal department comprises of four members.
The short term planning is conducted by each plants personal department with each
teams respective heads.
The Long term planning is performed by superiors of each deptt. In accordance with
companys interests and objectives.
The internal detailed planning is planned by each team separately.
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In this way, it is lesser time consuming, energy, economic and also effective. The
decisions are agreed upon by most of the team members so they are more focused, clear,
satisfied that even they have a say in the working and meeting the targets set.
AWARDS AND RECOGNIZATION

Godrej has won awards such as:
The BHNS Green Governance Award 2005:

Godrej & Boyce Mfg Co. Ltd received this award on November 10, 2005 for
conservation and restoration of habitat.
WWF 25th Anniversary Benefactor White Pelican Award was received by S P

Godrej for the companys contribution to conservation of nature and natural resources.
Metrics and its Evaluation:

The Awareness program for Godrej and Boyce, Vikroli, Mumbai was given the ISO
14001 certification.
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In 1897, Godrej Introduced the first lock with lever technology in India.
In 1902, Godrej made the first Indian safe.
In 1955, Godrej produced India's first indigenous typewriter
In 1989, Godrej became the first company to introduce PUF ( Polyurethane Foam)
Introduced India's first and only 100% CFC, HCFC, HFC free refrigerators.
GCPL, the Highest Ranked Indian FMCG in Asia's Hot Growth Companies' List by
Business Week
Godrej Consumer Products Ltd. has been ranked 14th in The Best Companies to Work
For study. This study was jointly conducted by Business Today, Mercer and Taylor
Nelson Sofres (TNS) Godrej Consumer Products Ranks 6th in ET-Hewitt Best
Employers of India survey
GCPL ranked 15th in Great Places to Work 2006 survey

The Corporate Citizen of the Year Award given by Economic Times.
Flagship brands Good knight, Cinthol and Ezee selected Superbrands by the Super
brands Council
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Godrej Sara Lee, the JV between the Godrej Group and Sara lee Corporation, USA is
acknowledged the World's largest mat manufacturers and South Asia's largest
manufacturers of Coils.
Godrej Consumer Products Limited, adjudged as a Business Super brand by the Super
Brands Council. The Return on Capital Employed and Return on Net Worth ratios of
Godrej Consumer Products - the highest in corporate India.
Godrej Consumer Products was awarded the "Best Managed Workforce" award given by
Hewitt Associates and CNBC TV18.
Godrej Consumer Products features in the Top 25 list of Great Places to Work (survey
conducted by GrowTalent in association with Business World) for four years in a row.
Lifetime Achievement Award for Godrej Industries from CHEMEXCIL, the Basic
Chemicals Pharmaceuticals and Cosmetics Exports Promotion Council.
CORPORATE SOCIAL
RESPONSIBILITY AT GODREJ LTD:
They believe that environment, safety and health are important components of any well- run
business and would like every member of the Godrej 'parivar', and the extended family, to
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inculcate these values. Godrej Company has a green image; the credit goes to Godrej
founders. Until 1995 Godrej had not publicized their efforts. They were doing things for the
joy it gave them. It was in 1996 that they adopted the System's approach and then the entire
business was involved in changing processes and setting procedures to give due consideration
to the mangroves. As a matter of fact, some of the businesses found that the conservation of
mangroves actually helped them in strengthening business relationships with clients,
government and customers. MANGROVE DEVELOPMENT: Mangroves are essential to
the ecology of the coast and the island. They provide fertile ground for fish to feed and breed
in and nurture a large variety of birds. Mangrove conservation has been the key focus of the
Environment Cell. The Environment Cell has a broad mandate to mentor and monitor all their
activities so as to ensure high standards. The residential township and community around the
company is also a focus of their Environment Cell. (MANGROVE AREA VIKHROLI)
BNHS and the Soonabai Phirojsha Godrej Foundation made efforts to replant mangroves in
Vikhroli-Ghatkopar in the early 90's.
The Godrej Group is today one of the most accomplished and diversified business houses in
India. Godrejs success has been driven by the companys commitment to delivering
innovation and excellence. Through the consistent application of this commitment and a
century of ethical business conduct, Godrej has earned an unparalleled reputation for trust
and reliability
25% of the shares of the Godrej Groups holding company Godrej & Boyce
are held in a trust that invests back in the environment, healthcare and
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education. Which means business is not just about revenues and profits
but keeping our land green, our communities healthy and our kids smart.
In 1920, founder Ardeshir Godrej gave a donation of Rs. 3 lakhs to the Tilak Swaraj Fund
then considered a princely sum for upliftment of the downtrodden. His gesture of
philanthropy grew into Godrej corporate policy. Giving back turned into our way of saying
thank you to the 400 million Indians who are Godrej loyalists.
AIDS Awareness
Employees are urged to take preventive care to combat AIDS through posters, hand
outs, street plays and talks.
Blood Donation
A blood donation camp is organized by Godrej every year on the death anniversaries
of its founders Naval Godrej and Burjorji Godrej. Godrejites support this noble cause
in big numbers and save precious lives of fellow humans. The number of people
donating blood in consecutive years has always shown an encouraging trend.
Leading hospitals, the Red Cross Society and Indian Medical Association extend their
help in conducting these camps.
Godrej Memorial Hospital
35,000 patients and 3,128 surgeries.

Quality healthcare services at an affordable cost in a rational and ethical manner.
100 free cleft surgeries in association with the Smile Train Project.
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Free well-equipped cardiac ambulances to attend to medical emergencies in a 10 km
zone
Udayachal Schools: Providing Quality Care and Education

Udayachal schools (pre-primary, primary and secondary), managed by Godrej, have
been providing quality care and education since 1955. Education in the schools
focuses on total personality development of the child, which is further enhanced and
strengthened through joyful learning. This takes into account the physical, socio-
emotional, aesthetic, spiritual as well as mental growth.
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Pirojsha Godrej Foundation promotes a unique community development

Programme called Svayam.
Rural development
The search for suitable livelihood was driving the tribals of Jummapatti into city
limits. Parallely, to meet the increasing household needs of the resident villagers, the
depleting forest cover was also a cause of concern.
Svayam focussed on providing a sustainable livelihood for locals through
entrepreneurial development balanced with a sense of environmental consciousness.
Pirojsha Godrej Scout & Guide Pavilion
The Scout Hut, in existence since 1923 was restored by the Pirojsha Godrej
Foundation between 1983-85 and made available to organisations like WWF, Friends
of Trees and BNHS.
In 1997, the area outside the hut was developed into the Godrej Centenary Garden a
heaven for tired pedestrians.
Godrej continues to maintain the hut and garden
CII-Godrej Tsunami Rehabilitation Project
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Godrej & CII supported 150 families in the Tsunami stricken Pallayar (in
Nagapattinam district) and Azhikal (in Kanyakumari district) by providing fishing
equipment, boats, engines etc., funding a community health center and providing skill
based training to 200 residents. A sum of over Rs. 56 L was handed over to CII.
Crematorium for animals

Shocked by the horrifying conditions of the dilapidated incinerator at Bombay
Veterinary College, where Naval Godrejs pet Labrador was cremated, he sponsored
the very first electric crematorium at the Bai Sakarbai Dinshaw Petit Hospital for
animals at Parel, the first non-polluting crematorium of its kind in Asia
Family Planning:
Godrej has been connected with the Family Planning Foundation, which is a
voluntary organisation devoted to promote Family Planning as a basic human right, as
well as population Policies which can help bring about a balanced development of the
resources of the country-both human and material - as a means towards raising the
quality of life. Pragati Kendra imparts not only information regarding Family
Planning but, through various social and cultural activities, provides for a better
quality of life for the inhabitants of the township.
Foundation for Medical Research

Godrej supports the Foundation for Medical Research (FMR), Mumbai, particularly
for the cure of leprosy. This Foundation is intended to develop an alternative model
the immunological concept regarding leprosy cure. Through a rural health and
research project, Godrej has striven to develop an alternative model for rural health
care based on community participation, with the emphasis on preventive rather than
curative aspects.
Mangroves:
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Soonabai Pirojsha Godrej Marine Ecology Centre (SPMEC) was formally inaugurated
under the leadership of the late ornithologist Dr. Salim Ali.This is the first privately
managed mangrove area in India to formally adopt ISO14001 standards for
Environment Management Systems.
The CII Sohrabji Green Business Centre:

Was conceived by Godrej and CII in partnership with the Andhra Pradesh
Government.
The Green building is a symbol of Environmental sustainability.
Godrej takes lead to further the trend of such environment friendly buildings being
constructed across the nation.
All the businesses have implemented Environment Management Systems and are
ISO14001 certified.
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The CII Sohrabji Green Business Centre
Was conceived by Godrej and CII in partnership with the Andhra Pradesh
Government.
The Green building is a symbol of Environmental sustainability.
Godrej takes lead to further the trend of such environment friendly buildings being
constructed across the nation.
All the businesses have implemented Environment Management Systems and are
ISO14001 certified.

Trees and Afforestation:

The late Mr. S. P. Godrej had been the Vice-President of the National Society of the
Friends of Trees and Mrs. Pheroza Godrej is its current President. For the past many
years a well-stocked Tree Bank is maintained at Pirojshanagar and saplings are
generously distributed, free of cost to voluntary organisations engaged in afforestation
work.
Godrej Environment Policy :

We shall thrive to:
Practice pollution prevention systems.
Conserve key resources like water, fuel, energy and raw materials such as wood
derivatives, steel etc. by optimizing its use.
Monitor and reduce the effect of fumes, dust and noise level in the ambient air.
Maximize recycling and reuse the waste and scrap generated.
Promote the usage of recyclable material.
Dispose off inevitable waste in an environment friendly manner.
31
Apart from these, the Godrej group also supports Vatsalaya Trust, Alert India and
Teach for India group.
PRODUCTS AND SERVICES

Appliances (ISO 9001/14001)
Refrigerators, Washing Machines, Air Conditioners, Microwave Ovens and DVD
Players
32
Interio Furniture (ISO 9001/14001; OHSAS 18001)

Office Furniture - Desking, Seating, Open Plan Office Systems, Computer , furniture
and Storages; Home Furniture - Living, Dining and Bedroom furniture; Kitchen
cabinets. Laboratory furniture; Marine accommodation; Healthcare furniture;
Turnkey interiors; Carpet tiles; Mattresses
Locks (ISO 9001/14001; OHSAS 18001)

Padlocks, Furniture locks, Mechanical and electromechanical door locks,
Door Controls, Architectural and Glass Hardware, Customized solutions & Cartini
range of Scissors, Knives and Kitchen Accessories
Security Solutions (ISO 9001/14001; OHSAS18001)

Strong Room Doors, Safe Deposit Lockers, Data/ATM Safes, Burglary and Fire
Resisting Safes; Record & Filing Cabinets, Cash Boxes, Coffers,
Electronic Safes, Hotel Safes; Currency Sorters & Cash Counting Machines; Fire
Doors, Entranza Home Doors; Marine Doors & Hatches; Premises Security
Solutions; Surveillance, Scanning and Screening Systems; Baggage Scanners, Door
Frame Metal Detectors, Access Control Systems; Fire and Burglar Alarm Systems,
Video Door Phones
Prima Vending And Audio-Visual Solutions(ISO 9001)

Vending Machines and Operations (Services), Audio Visual Solutions
Storage solutions (ISO 9001)

Shelving and Racking systems (Static and Mobile), Drive-in System,
Cantilever System, Mezzanine Floors, Gravity Flow System, Special
Warehousing Solutions, Tool Storage Cabinets, Work surfaces, Trolleys and
Warehousing Consultancy
Material Handling (ISO 9001/14001; OHSAS 18001)

Forklift Trucks (Diesel, Electric and LPG) and Attachments; Warehouse
33
Trucks; Tyre Handlers; Tele Handlers; Container Handling Trucks; Industrial
Cleaning and Personal Access Equipment; Spare Parts, Service and Maintenance
Contracts; Trucks on Hire, Pre-owned Trucks.
INDUSTRIAL PRODUCTS (ISO 9001/14001)

Sheet Metal Dies, Die Casting Dies, Thermo-compression Moulds, Special Purpose
Machines, Jigs and Fixtures, High Precision Components/Equipment for Engineering
and allied industries, Sheet Metal
Working Machines Sales and Service
Process Equipment (ISO 9001/14001; Ohsas 18001; Asme U,

U2,U3, S; NBBI R; AD Merkblatt HP0; Chinese SELO)
Heavy Walled Reactors, High Pressure Vessels, High Pressure Shell and
Tube Heat Exchangers, Reactor/Tower Internals and Trays
Electricals And Electronics (ISO 9001/14001, OHSAS 18001)

Busbar Power Distribution Systems, Compressors and Compressed Air
Control Systems, Industrial Electronics and Automation, Energy
Conservation and Green Building Services, Turnkey Electrical and Power
Infrastructure Projects
Lawkim Electric Motors (ISO 9001/14001/17025, CMRI, UL)

Motors (FHP, Custom-designed and Metric Motors for Hermetic, HVAC,
General Purpose Applications), Calibration and Testing (Electro-technical
and Thermal Calibration)
Construction and Real Estate (ISO 9001/14001; OHSAS 18001)

Ready Mix Concrete, Construction Projects, Property Development, Real
Estate Leasing and Services updated
Products of the Appliance Divisions:
Refrigerators
Direct cool
Cold Gold Deluxe
Pantacool V2
34
Pantacool
Axis
No.1
GDC 110
Edge
Frost free
EON
Pantacool
Air conditioners
Split AC
Mirror star series
Silver line series
Pearl series
Ivory series
Window AC
Navigator series
Maxi miser series
Washing machines
Fully automatic
Semi automatic
Microwave ovens
Steam
Convection
Grill/combination
Solo
35
HUMAN RESOURCE POLICIES
Our employee is determined, loyal, committed and eager to learn and we provide this
platform like every other growing global entity. A complete teamwork is highly appreciated.
Every Godrej Industries employee works in harmony to reach higher goals and strive to take
the organization forward. Forming a team, whose sole purpose is to achieve its target under
any circumstances, a team that never compromises on quality and inner strength. The Godrej
Industries Limited Human Resource Department has initiated a metamorphosis within the
organization - a phase of change to compete and excel globally for future. HRD believes in
the dynamics of change: if we always do what we had always done, we will always get what
we always got and we nurture a constant urge to achieve something beyond the expected
To implement this change, Godrej Industries Limited is working to increase efficiency while
reducing unnecessary costs and expenses. The HR has design a tailor-made HR roadmap,
giving a new dimension to the HR systems and processes, leading the organization towards
an effective human engineering process. HRD works towards enhancing the effectiveness and
the efficiency of Godrej Industries Limited by enriching individual maps of reality, by
supporting personalized growth of the individuals, by improving team-spirit and inter-
personal communication of the organization's members.
36
It not only believes in harnessing internal pools of knowledge but also provides its
employees a platform for knowledge integration with internal as well as external sources. The
Godrej Industries Limited human resources department has become an eventful place with a
focus towards attraction, retention and development of talent, as it surges ahead to set higher
performance thresholds. Our HR motto states that - "We not only believe in blending Spirits
into FMCG but also blending Aspirations into Career.
Selection of any employee depends on the need in any sector. For this the particular
department of organization define the quality needed in employee and after this the HR
department post the job on different web sites, hire consultant or take placement from
different colleges.
Promotion of the employee depends on the capability of employees learning means if the
employee can have ability or eagerness to learn the work of other department beside his work
he will be promoted. Also after the experience and quality of work any employee is
promoted. Training and Development is a part of any organization. Godrej Industries Limited
believes in leveraging technology to help it gain a competitive edge in the market place.
The policies are as follows:

Development/management of human resource policies of the company
Ensuring compliance of human resource policies of the company to relevant

legislation applicable to the sphere;
Development of training programs for the personnel of the company;
Training of personnel;
Execution of HR management, including recruitment process, employment and

further retention of personnel;
37
Development/management of compensation and benefits policies and schemes;
Development of salary policy and support to the accountant in payment processes;
Identification of the needs of the personnel and development of programs to meet the
needs for ensuring higher efficiency;
Reporting to the General Manager and provision of support in all HR related issue.
SUGGESTIONS
As compared to competitors, Godrej appliances have a low brand image , so it should make
efforts to popularize its brand name in market. This means creating more brand awareness
amongst consumers which can be done through promotions.
38
Since the customer demand is very low for Godrej , it mainly needs to improve on its
promotional tools in both volume and frequency.
It should offer large variety in its appliances.
Godrej must focus on increasing its marketing expenditure and bring more personal approach
in their communication.
Company should increase its dealer network in order to enhance the availability of product in
market.It should also offer attractive schemes to the present dealers in order to retain them.
Company can offer lucrative deals to the dealers eg. slab discounts, etc.so that more dealers
are attracted to buy Godrej product and hence dealership network of Godrej can be enlarged.
Also this will increase the availability of product in market., By offering good deals to
dealers, Godrej can also increase its sales because dealers will encourage volume sales of
Godrej to earn more profits for themselves.
CONCLUSION
39
The Godrej Group stands in a strong position today. With annual sales in excess of $1 billion,
a workforce of approximately 18,000, and a strong diversified portfolio, Godrej has proven
its ability to deliver strong financial performance.
The philanthropic activities by the chairman Mr.ADI GODREJ and other family member
seven before the word CSR was known has made the Godrej group one of the most trusted
business house in India. Today the group holds an example of ethical and most transparent
group of business who is concerned not only to maximize shareholders value but at the same
time invests responsibly in social and environmental welfare.
The Godrej Group is today one of the most accomplished and diversified business houses in
India. Godrejs success has been driven by the companys commitment to delivering
innovation and excellence. Through the consistent application of this commitment and a
century of ethical business conduct, Godrej has earned an unparalleled reputation for trust
and reliability
BIBLIOGRAPHY
40
www.slideshare.com
www.scribd.com
www.wikipedia.com
www.managementparadise.com
www.godrej.com
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Corporate Social Responsibility Of Godrej Company

CSR generally understood to be the way an organization achieve a balance between

Creating the good relationship between customers & firm.

Improvement of responsibilities towards the employees.

Improving the company status in the market.

Helping to solve the social problem.

CSR is a kind of responsibility of relations or positive responsibility

CSR is an integration of legal and moral obligations of a company

CSR is an amendment and complement to the conventional principles of maximized

Most importantly in this age of widespread communication and growing emphasis on

WHY CSR IS SO IMPORTANT:

The CSR is important to improve the financial performance of:

Heightened public creditability:

It helping to reduce cost:

To increase attractiveness of investors:

Improve relationship with stakeholders:

Early identification of potential liability:

Market place advantage :

Improve overall management :

Improve organization effectiveness:

Decrease risk of adverse publicity:

Need to build local Capacities:

Non-availability of well organized non-governmental organizations:

Narrow perception towards CSR initiatives:

Non availability of clear CSR guidelines:

Lack of consensus on implementing CSR issues:

Traditionally, Vikhroli, a suburb to the Northeast of Mumbai has been Godrej's

Godrej consumer products:

Godrej Household Products

Reaffirmation of Rating Corporate Governance.

Reaffirmation of Rating for Stakeholder value and Governance Practices:

MISSION AND VISIONS:

Godrej objective is to delight its customer both in India and abroad.

Godrej encourages an open atmosphere, conducive to learning and team work

Vision Godrej in every home and work place

Code of Conduct for the BOD & Senior

Not disclose any confidential/privileged information of the Company and should

The internal detailed planning is planned by each team separately.

AWARDS AND RECOGNIZATION

The BHNS Green Governance Award 2005:

WWF 25th Anniversary Benefactor White Pelican Award was received by S P

Metrics and its Evaluation:

In 1902, Godrej made the first Indian safe.

In 1955, Godrej produced India's first indigenous typewriter

GCPL ranked 15th in Great Places to Work 2006 survey

Godrej Memorial Hospital

35,000 patients and 3,128 surgeries.

Udayachal Schools: Providing Quality Care and Education

Pirojsha Godrej Foundation promotes a unique community development

Pirojsha Godrej Scout & Guide Pavilion

CII-Godrej Tsunami Rehabilitation Project

Crematorium for animals

Foundation for Medical Research

The CII Sohrabji Green Business Centre:

Trees and Afforestation:

Godrej Environment Policy :

PRODUCTS AND SERVICES

Interio Furniture (ISO 9001/14001; OHSAS 18001)