A.

Logo v h quy chun

Hnh biu tng (logo) chun ca thng hiu................................................................................. 5 Logo kt hp vi tn sn phm..............................................................................................................18
T l ho ca logo.................................................................................................................................... 7 Kiu ch c trng.......................................................................................................................................19
Mu sc quy chun ca logo...................................................................................................................... 8 Logo chun trn nn mu.........................................................................................................................20
Du hiu nhn bit thng hiu BIDV................................................................................................... 9 Logo trn mt s nn l hnh nh..........................................................................................................24
Quy chun ho tit mi tn......................................................................................................................10 Logo trn cht liu c bit (in nh bc).............................................................................................25
Mu sc ca ho tit trn cc nn mu................................................................................................11 Logo trn cc cht liu...............................................................................................................................26
Kch thc nh nht....................................................................................................................................12 Nhng li sai thng gp.........................................................................................................................27
Logo kt hp vi tn ngn hng............................................................................................................13 Lin kt thng hiu v khong trng bt buc..............................................................................28
Logo kt hp vi slogan............................................................................................................................16 Ch BIDV kt hp cng thng hiu thnh vin.............................................................................29
A. Logo v h quy chun / Hnh biu tng (logo) chun ca thng hiu 5
6 A. Logo v h quy chun / Hnh biu tng (logo) chun ca thng hiu

Hn ch s dng logo c b cc dc ny ln cc n phm, tr nhng trng hp khng gian hay sn

phm bt buc phi s dng logo dc m bo kch thc ti thiu v khong trng bt buc.
A. Logo v h quy chun / T l ha ca logo 7

rng ca nt ch trong logo theo phng ngang c xc nh Li l cng c o t l ha ca logo.

bng 1a. Mt li tung ng vi 0.1a
8 A. Logo v h quy chun / Mu sc quy chun ca logo

C: 100%
C: 100 / M: 90 / Y: 0 / K: 0
M: 90%

M: 100%
C: 0 / M: 100 / Y: 100 / K: 0
Y: 100%

Pantone DS 188-1 C
C: 100 / M: 90 / Y: 0 / K: 0
R: 33 / G: 64 / B: 154

Pantone DS 188-1 C
C: 0 / M: 100 / Y: 100 / K: 0
R: 33 / G: 64 / B: 154

Pantone v thng s mu CMYK km theo l mu chnh thc c s dng trong logo.

Khng s dng h mu thay th no khc cho ba mu , xanh v trng.
A. Logo v h quy chun / Du hiu nhn bit thng hiu BIDV 9
10 A. Logo v h quy chun / Quy chun ha tit mi tn

1 s trng hp ph bin
Chiu ngn nht
ca sn phm
1/3x
1/3x
x Chiu ngn nht ca
sn phm

Ha tit mi tn c t l bng 1/3 chiu ngn

nht trn sn phm thnh phm

Trng hp mi tn dng trn nhng di mu xanh ca chn trang sn phm x

th mi tn bng di mu xanh

1/6x

Chiu ngn nht ca

x
sn phm

C nhng trng hp c th bng 1/4, 1/5, 1/6.. chiu ngn nht nhng phi
chn t l, dng cho nhng trng hp nhng khong trng cho ni dung
A. Logo v h quy chun / Mu sc ca ha tit trn cc nn mu 11

Mu nn Mu ha tit Mu nn Mu ha tit
C: 100, M: 90 C: 95, M: 85 K: 30 K: 35

Mu nn Mu ha tit K: 6%
M: 100, Y: 100 M: 100, Y: 100, K: 10 Khi ha tit t trn nn trng mu ghi khng c nh qu 6%,
m bo cht lng in n.

Mu nn Mu ha tit
M: 50, Y: 100 M: 60, Y: 100

Mu sc ca ha tit i theo tone mu nn, sc ca ha tit v mu nn chnh lch t 5 -10% Khi ha tit nm trn nn mu t ghi nht n ghi m, th sc ca ha
( v d mu nn l c M: 100, Y: 100, th mu ca ha tit s l M: 100, Y: 100, K: 10) tit chnh lch ch 5% ( v d mu nn ghi K: 30, th mu ca ha tit l K: 35)
12 A. Logo v h quy chun / Kch thc nh nht

30mm ~ 354 pixel 25mm ~ 295 pixel

(300dpi) 15mm ~ 177 pixel
(300dpi) (300dpi)

Kch thc ti thiu l kch thc nh nht s dng logo BIDV m bo vn ng v trnh bp mo sai lch. Trng hp logo c tn thng hiu i cng th dng ch c
Logo khng nn lm nh hn chiu nu trn. trng v biu tng c trng
 A. Logo v h quy chun / Logo kt hp vi tn Ngn hng theo phng ngang 13

Logo kt hp vi tn Ngn hng ting vit theo phng ngang

Logo kt hp vi tn Ngn hng ting vit + ting anh theo phng ngang

Logo kt hp vi tn Ngn hng ting anh

Font ch tn Ngn hng ting Vit: Myriad pro Bold Condensed

a l n v o chiu rng ca ch I trong biu tng. Font ch tn Ngn hng ting Anh: Myriad pro Regular
14 A. Logo v h quy chun / Logo kt hp vi tn Ngn hng & tn chi nhnh theo phng ngang

Font tn Ngn hng ting Vit: Myriad pro Bold Condensed (1) Font tn chi nhnh: Myriad pro Bold (2)
Font tn chi nhnh: Myriad pro Bold (1) Font tn Ngn hng ting Anh: Myriad Pro Bold Condensed (3)
Font tn Ngn hng ting Vit: Myriad pro Bold Condensed (2) Font tn chi nhnh: Myriad pro Bold (3)
Font tn Ngn hng ting Anh: Myriad Pro Regular (2)
A. Logo v h quy chun / Logo kt hp vi tn Ngn hng v tn Chi nhnh theo phng dc 15

y l s kt hp logo v tn Ngn hng chun theo phng dc, l phng n c la chn trong mt s
trng hp b cc khng ph hp s dng phng n kt hp theo phng ngang
16 A. Logo v h quy chun / Logo kt hp vi Slogan theo phng ngang

Ring trng hp logo kt hp vi Slogan, Slogan ting Anh v ting Vit

dng Font Myriad Bold Condensed.
A. Logo v h quy chun / Logo kt hp vi Slogan theo phng dc 17

1a 1a

1a 1a

SHARE OPPORTUNITIES, SHARE SUCCESS

Ring trng hp logo kt hp vi Slogan, Slogan ting Anh v ting Vit

dng Font Myriad Bold Condensed.
18 A. Logo v h quy chun / Logo kt hp vi tn sn phm

Logo kt hp vi tn sn phm ch vit thng

Directbanking
Tn sn phm
Flexi

Smart@ccount

Logo kt hp vi tn sn phm ch vit in hoa

Directbanking
Tn sn phm
flexi
smart@ccount
A. Logo v h quy chun / Kiu ch c trng 19

A. Logo v h quy chun / Biu tng tiu chun / Kiu ch h tr

BIDV chn kiu ch Myriad Pro lm kiu ch c trng. Ngoi ra BIDV cn cho php s dng b Font Arial Unicode lm Font h tr tch cc trong vic s dng vn bn
mang tnh cht thng dng trong trng hp khng c ngay Font quy chun. Quy nh ny tm thi ch p dng trong truyn thng, cha p dng trong h thng vn
bn theo quy nh ca Ban Php ch.
20 A. Logo v h quy chun / Logo chun trn nn mu

Ch c trng BIDV c th thay i mu sc t c tng phn nh trn.

Du hiu nhn bit lun lun m bo c ba sc mu l - Xanh - Trng
A. Logo v h quy chun / Logo 100% en trn nn trng v 100% trng trn nn en 21
22 A. Logo v h quy chun / Logo trn mt s nn mu thng hiu (dnh cho in n)

<50% T-ram <50% T-ram

50% - 100% T-ram 50% - 100% T-ram

A. Logo v h quy chun / Logo trn mt s nn mu khc (dnh cho in n) 23

<50% T-ram <50% T-ram

50% - 100% T-ram 50% - 100% T-ram

Trong nhng trng hp Logo nm trn nhng mu nn khc khng phi mu thng Trong nhng trng hp Logo nm trn nhng mu nn khc khng phi mu thng
hiu nhng thuc tone mu lnh th Logo dng phng n i mu trn nn mu xanh hiu nhng thuc tone mu nng th Logo dng phng n i mu trn nn mu
(nh v d trn) (nh v d trn)
24 A. Logo v h quy chun / Logo trn mt s nn l hnh nh
Trong trng hp bt buc logo phi xut hin trn
nn nh hoc c background sng mu th logo
nguyn mu thng hiu
Trong trng hp bt buc logo phi xut hin
trn nn nh hoc c background ti mu th logo
chuyn sang 100% mu trng ni bt.
Trong trng hp bt buc logo phi xut hin
trn nn nh qu phc tp, th Logo c vin trng
xung quanh m bo tnh tng phn gip Logo
ni bt, Lu trng hp Logo c vin trng xung
quanh ch dnh cho trng hp ny, khng p dng
Logo c vin trn nn mu hoc bt k sn phm
no. Vin trng ca logo BIDV bng 1/5 thn ch i
Trong trng hp bt buc logo phi xut hin trn
nn nh v c th iu khin c tng phn
ca background th s dng hiu ng lm m
background trong khong t 10 - 20% (v d ti
phn mm indesign v Ilustrator hiu ng lm m c
tn l Opacity: 10 - 20%)
A. Logo v h quy chun / Logo trn cht liu c bit (in nh bc) 25

Trong mt s trng hp c bit, logo BIDV cn c chuyn sang mu bc sn phm

c tn ln v sang trng v c bit hn.
26 A. Logo v h quy chun / Logo trn cc cht liu

Logo th hin trn cht liu g, s dng mica sn mu, Logo th hin trn cht liu knh, s dng mica hoc g Logo th hin trn cht liu ng n mn v sn
g MDF phun sn. MDF phun sn

Logo khc chm trn g Logo th hin trn cht liu knh, s dng decan dn m. Logo n mn trn ng

Logo c in li ng mu thng hiu trn cht Ch ni Inox c ct bng cng ngh CNC, gn trn Logo th hin trn cht liu inox n mn v sn
liu vi khng dt granite

Logo th hin trn cht liu da dng cng ngh p nhit Ch ni 1 mu trn nn ghi logo n mn kim loi
A. Logo v h quy chun / Nhng li sai thng gp 27

Sai v tr t du hiu c trng v Tn Ngn hng t sai v tr so vi logo. Logo v tn Ngn hng b bin dng Logo v tn Ngn hng khng c s
ch c trng BIDV theo phng cho. tng phn ti thiu v mu sc.
Khi in kh m c mu chun.

Logo v tn Ngn hng bng, Logo v tn Ngn hng b bin dng Logo b bin i mu ty tin. Logo v tn Ngn hng khng t
gy hiu ng bin dng hnh chun. theo phng thng ng khng c s tng phn ti thiu v mu sc.
theo t l chun.

Logo v tn Ngn hng t trn nn

nh phc tp, khng gii quyt c
tng phn ti thiu.

y ch l mt s t cc sai phm c th lng trc. Mi s thay i cn c tham kho k trc khi s dng.
28 A. Logo v h quy chun / Lin kt thng hiu v khong trng bt buc

4.5a
Logo
nv
4.5a
khc

Logo
4.5a
4.5a
nv
khc

Logo
nv
khc

Trng hp ng cnh logo khng c tn thng hiu v slogan Trng hp ng cnh logo c tn thng hiu th dng ch c trng v biu
th ch dng ch c trng v biu tng c trng. tng c trng kt hp vi tn Ngn hng.

4.5a 4.5a

Logo
nv
Logo
khc nv
khc

Trng hp ng cnh logo c slogan th dng ch c Trng hp ng cnh logo ca cc c quan qun l nh nc hoc cc logo
trng v biu tng c trng kt hp slogan khc trong din tch hp th dng logo theo phng dc

Chiu cao ca logo c xc nh t im cao nht n im thp nht lm c s i chiu v t logo (ty theo tng trng hp c th).
Khuyn khch khong cch ti thiu gia logo BIDV v thng hiu khc l 4.5a.
A. Logo v h quy chun / Ch BIDV kt hp cng thng hiu thnh vin 29

Trng hp Logo n v thnh vin khng cng mu vi nhn din vi BIDV th ch BIDV mu en

V d minh ha

Logo
nv
khc

x
Thnh vin ca x

Trng hp Logo n v thnh vin cng h mu nhn din thng hiu vi BIDV th ch BIDV mu xanh thng hiu

V d minh ha

Dng font ch ca logo n v Logotype

ca logo BIDV