What is the perception of University Students about CSR Activities for positioning a

brand

CSR Awareness

1= Strongly 2= Disagree 3= Neither 4= Agree 5= Strongly

disagree Agree nor Agree
Disagree

CSR Belief

is the customers belief that a firm or a brand implements CSR activities

Bangladeshi companies use CSR activities for positioning their brand?

1= Strongly 2= Disagree 3= Neither 4= Agree 5= Strongly

disagree Agree nor Agree
Disagree

Companies CSR activities give them advantage over competitors

1= Strongly 2= Disagree 3= Neither 4= Agree 5= Strongly

disagree Agree nor Agree
Disagree

CSR Activities gives greater exposure (more publicity)

1= Strongly 2= Disagree 3= Neither 4= Agree 5= Strongly

disagree Agree nor Agree
Disagree

CA Belief (Corporate Ability) the customers belief regarding firms ability to produce and
deliver product
CSR Activities boosts confidence level of customers regarding product/
service delivery. (Commitment)

1= Strongly 2= Disagree 3= Neither 4= Agree 5= Strongly

disagree Agree nor Agree
Disagree

CSR activities prove the company is doing well in the stock market.

1= Strongly 2= Disagree 3= Neither 4= Agree 5= Strongly

disagree Agree nor Agree
Disagree

CSR activity assures the customer of quality product/ service.

1= Strongly 2= Disagree 3= Neither 4= Agree 5= Strongly

disagree Agree nor Agree
Disagree

Loyalty loyalty that showed by repeated buying

CSR Activities creates loyal customers

1= Strongly 2= Disagree 3= Neither 4= Agree 5= Strongly

disagree Agree nor Agree
Disagree

Companies undertaking CSR activities produces ecofriendly product / Service

1= Strongly 2= Disagree 3= Neither 4= Agree 5= Strongly
disagree Agree nor Agree
Disagree
Advocacy tell others about the good experience with product, and tolerate if rm do
Something that is inconvenient

CSR Activities makes customers spread good words about the company

1= Strongly 2= Disagree 3= Neither 4= Agree 5= Strongly

disagree Agree nor Agree
Disagree

CSR activities prevent customers from spreading bad word of mouth about a company.

1= Strongly 2= Disagree 3= Neither 4= Agree 5= Strongly

disagree Agree nor Agree
Disagree

CSR Activity is a

Consumer Company (CC) identification