State News

The
435 E. Grand River Ave. East Lansing, MI 48823
(517) 295-1680 statenews.com
Michigan State Universitys Independent Voice

Account Executive Semester Review- Performance Evaluation

Account Executive: XXX

Evaluation Period: Spring 2017

Scoring:
1 Unsatisfactory performance - Seldom meets established standards; must improve for
continued employment
2 Needs Improvement - Sometimes meets established standards but lacks consistency
3 Meets Expectations - Meets and occasionally exceeds expected levels of performance
4 Exceeds Expectations - Consistently meets and frequently exceeds expected levels of
performance

Criteria:
Job Skills ............................................................................................................................ 3.0
As an Advertising Specialist, consistently works to schedule a minimum of eight meetings
per week.
As an Account Executive, consistently completes a minimum of eight meetings/visits per
week.
Accurately records activities in Smart Publisher in a timely manner. Demonstrates a
thorough and appropriate level of knowledge of products, schedules, deadlines, and applies
this information to daily tasks. Is prompt, manages time well, and dresses appropriately
for all tasks and appointments. Exhibits professionalism with peers, superiors, and with
customers. Follows instructions and exercises critical thinking to ensure tasks are
completed in the most thorough and appropriate manner possible.

Comments: XXX regularly meets his meeting quota for the week, especially when
prospecting. XXX consistently remains low on the list of total weekly follow-ups, and
neglects to keep his client profiles up to date. XXX r studies the State News products, and
stays on top of deadlines and products to interact with his clients. Stephen exhibits
professionalism in both his appearances, and interactions with his peers and supervisors.
Though XXX asks questions, he fails to determine to prioritize his ads when ensuring their
full delivery through the ad flow.

Intrapersonal Skills..........................................................................................2.5
Requests, accepts, and responds appropriately to feedback. Shows initiative and the ability
to think creatively. Stays calm under pressure, and demonstrates the ability to prioritize
tasks well. Exhibits sound judgment and accepts responsibility for actions and
consequences.

Comments: XXX effectively accepts and responds to feedback. He thinks creatively when
communicating with his clients and prospecting, as well as remains calm under pressure.

since 1909
XXX prioritizes communication and research, but does not pay attention to detail when
scheduling ads and completing their rotation through Basecamp.

Interpersonal Skills..........................................................................................3
Exhibits appropriate verbal and non-verbal communication choice and communicates well
with others. Exercises effective listening skills and interprets findings accurately to
improve the situation. Shows the ability to lead and follow within a team setting, making
others feel welcome and valuable.

Comments: XXX is an effective communicator, and works well in a team setting. He exhibits
his ability to lead in mentoring new hires, and approaching management with both edits
and ideas to leverage the department. Though XXX asks questions, he fails to fully
understand the information he is given which can lead to mistakes.

Achievements:
Sales Certification Attends and participates in training as required ................................................ Y / N
Proposals Written proposals are created, saved, and followed up on as appropriate.............. Y / N
February Sales Goal: $2,000Actual: $5,395
March Sales Goal: $4,200..Actual: $1,720
April Sales Goal: $5,000.Actual: $0
*Factor in 20% for all goals of new business to maintain any unfulfilled returning business


Overall Comments: XXX is positive, composed, analytical, and driven. He shows the early
characteristics of an effective leader. He goes above and beyond some aspects of his
position, and has room to improve on others. A large portion of this is delegated to paying
more attention to detail when performing monotonous activities, and making sure small
office tasks receive priority.


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Employee Signature Date

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Advertising Manager Date

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Director of Sales Date