1. You are not
0)
text book, Wet t0 carry any other material other than the preseribe
e A the given case and answer the questions given below.
7 EOSSES your time judiciously ard write intelligently!
Questions to be answered
1. Describe the Corporate level strategy of J&J, (10 marks)
2. What challenges does William C. Weldon face as CEO of J&J? (8 marks)
3- Why is synergy important for 1&1? What efforts have been made to foster
this? (10 marks)
4. Evaluate the leadership of Weldon, What changes need to be made at this
junctiire in-order to spurand sustain innovation at 1g? (12 marks)
CREE ERATED est of Luck]*# S00 eee ERs RE EEImportan
hall. Car,
Both the parts are compulsory. Be very precise in
ay be required to make
4)
sic position that SABMiller finds itself in 2010 and the implications for
mpany.
Ahe future of
65]
Jp the basis of youranalysis, ees @ strategy that the company should foll
low. -
[5]
choice.
6]
Eoin the BCG Matrix and apply it with the information based in the text.
- Which one of the Porter's generic strategies apply in SABMiller? Comment your
6)
PARTB
Read the case titled ‘Nee ~ Challenging Established MNCs’, and answer the questions.
below —
Bak per the case, where does Nirma stand and what strategies has it adopted
the challenges that it faced?SM-4A
CASE STUDY.
as
SABMiller
Gerry Johnson
Sth icon Bree ge
SABMiller and :
became the secon
tesecond
and the chat
510 ac
1 faces,
In 2009, 19
fon the Lor
list
Spectr stian
(0 17th in th
TSE 100 a ts market
capitalisation froin USE e
€4.1b0)
South Ameri
gheucr0, Miller Genuine Draft and Grolsch along with local
2
Mbuntry brands such as Aguila. C Miller Lite
lenge of éramatie
est
industey consolidation: in the eaely 19905
tof slobat beer
ving COMPANIES secounted for 17 perc
les: By 2009 thes accounted for 43
see of SABMiller’s main global competion,
Busch. Interbrew ahd Amber, Tadmergea
oi mpany set out four strategic
sicapproached 2030 theco
SS crescammoczedn abe. nesters oats
ees ara ofthe earing the company has
at vee istry, Hest weathering the. patial
Dae or hocnnetvnennacy Sout Afgan Wor then
(ain its opeenticns in energing and mature asker
nore it gained a reputation asa turnaround specialist
#5 ofits strength in evcoping markets fi
rst in Afronand the in other ars ofthe work
B¢8t brewer by volume in the world. This case ‘ corel
study explains ho the company sraegy ne
Background
Originally South Atican Breweis (846). the companys
leer than the sate OF 36a, ATE sl and faethe
challenge of doing business amidst the Upheaval thet
the county especenced daring the twentieth century,
including the ‘apache eegine om 1948 to 1994 and
the worlwide opposition to this. A central etuce ofthis
seas the campaign fr economic snctionson South Ain,
aitning to reste international busines rom investing In
or rading with South Aficaandrestctng South Aean
Business from trading with intenational markets. 1950
SAB moved is head ofe Irom Landon to ohn nesbugy,
Southern Aca beramethefoeusofits business expansion
ring the subsequent four decade
In this time SAB responded to business restrictions
by focusing on dominating domestic be
i duction
through acquisition of compels and rationalisation of
‘nd subsequent updated by Gerry Jchnson. Theauthors ae ratte
aration.
Hot 10 be repr
fended a 435 fo class Sscusson and nol as an lysrabe ol