Name :- Vishwas

Kariya
Sub. :- M.M.

Company :- Yamaha motors

India
History :-
India Yamaha Motor Private Limited (IYM) is the wholly
owned Indian subsidiary of Yamaha Motor company,Japan Joint-
investor with Mitsui & Co., Ltd. Yamaha Motor Company,Japan
made its initial foray into India in 1985 as a joint-venture with
Escorts Group. In August 2001, it became a 100% subsidiary of
Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd.
entered into an agreement with YMC to become a joint-investor in
India. It produces a range of motorcycles for domestic
consumption and export including the FZ, SZ, Saluto, Fazer,
and YZF.

Type Joint Venture

Industry Motorcycle

Founded 2001

Headquar Noida, India

ters

Key Hiroyuki Yanagi (President &

people Representative Director)

Products Motorcycles, Scooters, Sports Bikes

Parent Yamaha Motor Company, Mitsui & Co.,

Ltd.
 Website www.yamaha-motor-india.com

ACKNOWLEDGMENT

I have benefited a lot from project during the

second term of our Course MBA. This project has
been a rewarding knowledge. I have got into the
various aspects of YAMAHA MOTORS by analyzing
various information sources on the Internet.
I take this opportunity to acknowledge the
invaluable assistance of those People who helped
me in successful completion of this project and also
express my special thanks to Prof. Dr. Raju M.
Rathod (Faculty Guide) who provided me an
opportunity to do this project.

VISHWAS KARIYA
Products :-

VMAX the Legend continues...

During the late 90s Yamaha's VMAX project team started to work
on the rebirth of a legend. The team understood just how special
the original VMAX was to its owners - as well as those fans who
admired the bike without ever riding. The project team identified
the following goals that would enable them to create a worthy
successor to the legendary original model:

Awesome acceleration feeling together with strong

performance

Distinctive, precise and sharp handling

A sophisticated chassis with unique bodywork

Price :-
27,00,000 INR
YZF-R1M
YZF-R1M race motorcycle is a special version of the all new R1,
and comes with even higher factory specification - enabling every
racer and track rider to discover their true potential.

6-axis Inertial Measurement Unit (IMU) offers controllability over

traction, slides, front wheel lift, braking and launches. Its
Communication Control Unit with GPS allows to look at lap times
and other running data on an Android-based tablet - and yzf-r1m's
Electronic Racing Suspension (ERS) delivers ultimate handling .

Price:-
25,00,000 INR

YZF-R1 - All new Yamaha YZF-R1. (We

R1)
Developed without compromise using YZR-M1 MotoGP technology,
the R1 was born for the track. 200PS, 199kg and 1,405mm
wheelbase give an insight into its capabilities. But it's what you can't
see that makes this focused superbike so special.

Its central nervous system is a 6-axis Inertial Measurement Unit that

constantly senses chassis motion in 3D, creating controllability over
traction, slides, front wheel lift, braking and launches.

Price:-22,00,000INR

Yamaha Saluto RX
110 cc, 82 kmpl, 7 bhp, 98 kgs
Ex-showroom, Mumbai
50,420 onwards


Yamaha Ray-Z
113 cc, 62 kmpl, 7 bhp, 104 kgs
Ex-showroom, Mumbai
54,398 onwards

Yamaha Alpha
113 cc, 62 kmpl, 7.1 bhp, 104 kgs
Ex-showroom, Mumbai
54,834 onwards


Yamaha Cygnus Ray ZR

113 cc, 66 kmpl, 7.1 bhp, 105 kgs
Ex-showroom, Mumbai
57,207 onwards

Yamaha Saluto
125 cc, 78 kmpl, 8.2 bhp, 112 kgs
Ex-showroom, Mumbai
58,744 onwards


Yamaha Fascino
113 cc, 66 kmpl, 7 bhp, 103 kgs
Ex-showroom, Mumbai
58,999 onwards

Yamaha SZ RR V 2.0
149 cc, 50 kmpl, 11.9 bhp, 134 kgs
Ex-showroom, Mumbai
70,421 onwards


Yamaha FZ16
153 cc, 50 kmpl, 13.8 bhp, 135 kgs
Ex-showroom, Mumbai
78,712 onwards

Yamaha FZ V 2.0
149 cc, 58 kmpl, 13 bhp, 132 kgs
Ex-showroom, Mumbai
85,291 onwards


Yamaha FZ S V 2.0
149 cc, 45 kmpl, 13 bhp, 132 kgs
Ex-showroom, Mumbai
87,463 onwards

Yamaha Fazer FI V 2.0

149 cc, 45 kmpl, 13 bhp, 137 kgs
Ex-showroom, Mumbai
92,900 onwards


Yamaha YZF-R15 S
150 cc, 42 kmpl, 16 bhp, 134 kgs
Ex-showroom, Mumbai
1,22,202 onwards

Yamaha FZ25
249 cc, 43 kmpl, 20.3 bhp, 148 kgs
Ex-showroom, Mumbai
1,25,130 onwards


Yamaha YZF R15

150 cc, 42 kmpl, 16.7 bhp, 136 kgs
Ex-showroom, Mumbai
1,25,514 onwards

Yamaha YZF-R3
321 cc, 22 kmpl, 41.4 bhp, 169 kgs
Ex-showroom, Mumbai
3,44,488 onwards


Yamaha MT-09
900 cc, 113.4 bhp, 191 kgs
Ex-showroom, Mumbai
10,20,000 onwards

HIERARCHICAL STRUCTURE OF YAMAHA

MOTORS LTD.
1. SENIOR MANAGEMENT
Executive director
Vice president
Associate vice president
Chief general manager
Deputy general manager

2. MIDDLE MANAGEMENT
Department chief manager
Manager
 Assistant manager

3. JUNIOR MANAGEMENT
Senior suprident
General supervisor
Supervisor

Distribution network

Yamaha motors ltd. Has a very systematic

and well developed distribution network. It
uses a very simple, two-way distribution
system, to reach out to its customers which is
as follows :

There are two movements involved in the

above distribution system :
1 Primary movement from the plant to
the depot

2 Secondary movement from the depot

to the dealer

Its distribution network covers 500 dealers

through 22 depots spread all over the country.
With such an extensive distribution network,
yamaha motors ltd. Is sure to reach every part
of the country.