Professional Documents
Culture Documents
Local Tourist Organizations - ATEDCo
Local Tourist Organizations - ATEDCo
Supportfor
Support forInterregional
InterregionalCooperation
Cooperation&&Exchange
Exchangeof ofGood
GoodPractices
Practices
betweenSofia
between Sofia&&Athens
Athensininthe
theFields
Fieldsof
ofTourism
Tourism
Olympics & Tourism: If you do them well, they will come: The Case of Athens
LocalTourist
Local TouristOrganizations:
Organizations:
TheCase
The Caseof
ofAthens
AthensTourism
Tourism&&
EconomicDevelopment
Economic DevelopmentCompany
Company
Manolis Psarros
Destination Development & Marketing Consultant
Destination Management Organizations
Olympics & Tourism: If you do them well, they will come: The Case of Athens
• Regional, provincial or state DMOs, responsible for the management and/or marketing of
tourism in a geographic region defined for that purpose, sometimes but not always an
administrative or local government region such as a county, state or province; and
• Local DMOs, responsible for the management and/or marketing of tourism based on a
smaller geographic area or city/town.
Destination Management Organizations
Olympics & Tourism: If you do them well, they will come: The Case of Athens
Olympics & Tourism: If you do them well, they will come: The Case of Athens
Olympics & Tourism: If you do them well, they will come: The Case of Athens
• Member of:
OurAgenda
Strategy
Olympics & Tourism: If you do them well, they will come: The Case of Athens
• Who Do We Want?
(Selecting the Tourist)
Got?
Types of Resources
Olympics & Tourism: If you do them well, they will come: The Case of Athens
• Services
Unique Cultural Identity
Olympics & Tourism: If you do them well, they will come: The Case of Athens
The Cradle of Western Civilization
Olympics & Tourism: If you do them well, they will come: The Case of Athens
Tourism Facts & Statistics
Olympics & Tourism: If you do them well, they will come: The Case of Athens
Tourist
TouristSupply
Supply Athens
AthensMICE
MICEID
ID
• •Meeting
••Total
TotalNumber
NumberofofHotels
Hotels(Greater City Area): 493
(Greater City Area): 493 MeetingCapacity
CapacityininConference
ConferenceCentres:
Centres:25.000
25.000
seats
seats
• •5*
5*==29
29(6.350
(6.350Rooms
Rooms––11.967
11.967Beds)
Beds)
• •Meeting
MeetingCapacity
Capacityininhotels:
hotels:20.000
20.000seats
seats
• •4*
4*==64
64(6.915
(6.915Rooms
Rooms––12.942
12.942Beds)
Beds)
• •Meeting
MeetingCapacity
CapacityininOther
OtherVenues
Venues(inc.
(inc.Olympic
Olympic
• •3* Venues):
Venues):30.000
30.000seats
3*==87
87(5.851
(5.851Rooms
Rooms––10.808
10.808Beds)
Beds) seats
••Total • •Overall
OverallMeeting
MeetingCapacity:
Capacity:75.000+
75.000+seats
TotalNumber
NumberofofRooms
Rooms(Greater City Area): 29.050
(Greater City Area): 29.050 seats
City Greater
centre City Area
Athens Tourism
Facts & Stats Tourist Arrivals in all types of accommodation
Olympics & Tourism: If you do them well, they will come: The Case of Athens
City Centre
Greater City Area
Metropolitan area
Athens Tourism
Facts & Stats Bednights in Hotels Establishments
Olympics & Tourism: If you do them well, they will come: The Case of Athens
City of Athens
Greater City Area
Transportation
Olympics & Tourism: If you do them well, they will come: The Case of Athens
Transportation
Olympics & Tourism: If you do them well, they will come: The Case of Athens
Gastronomy
Olympics & Tourism: If you do them well, they will come: The Case of Athens
Fine Dining
Home of Healthy
Unique Gastronomic Experiences Mediterranean Diet
Shopping
Olympics & Tourism: If you do them well, they will come: The Case of Athens
Flea Markets
Olympics & Tourism: If you do them well, they will come: The Case of Athens
Future Urban Development
Olympics & Tourism: If you do them well, they will come: The Case of Athens
Pedion Areos
Key Success Factors: Athens International Airport
Olympics & Tourism: If you do them well, they will come: The Case of Athens
Olympics & Tourism: If you do them well, they will come: The Case of Athens
Olympics & Tourism: If you do them well, they will come: The Case of Athens
•Traditional (US/UK/Germany/France/Italy/Cyprus) +
Upcoming Markets (Russia/Balkans/Middle East)
Them?
Types
3 KeyofQuestions
Resources
Olympics & Tourism: If you do them well, they will come: The Case of Athens
Greece
Greece US
US Italy
Italy France
France GB
GB Germany
Germany Cyprus
Cyprus Others
Others
Athens Today
Where are We Now? Occupancy Rates
Olympics & Tourism: If you do them well, they will come: The Case of Athens
Paris
Belgrade
Barcelona
Madrid
Athens
Olympics & Tourism:
The Case of Athens
Where are We Now? Tour Operators’ Survey
Tour Operators’ Survey
Olympics & Tourism: If you do them well, they will come: The Case of Athens
From your point of view, what impact did the 2004 Olympic Games have on the image of Athens as a
tourist destination?
Since
Since the
the 2004
2004 Athens
Athens Olympic
Olympic Games,
Games, the trend
trend for
thegreater for How
How do
do you
you expect
expect that
that demand
demand for
for trips
trips to
to Athens
Athens will
will
greater
trips to Athens among your customers has been:
trips to Athens among your customers has been: evolve?
evolve?
decrease
decrease
lower
lower increase
increase
lower
lower decrease
greater
greater increase
the
the
the same
same
thesame
same
the same stay
stay the
the
same
same
stay the
same
Types
3 KeyofQuestions
Resources
Olympics & Tourism: If you do them well, they will come: The Case of Athens
• Collateral/Publications
• Merchandising
Types
3 KeyofQuestions
Resources
Olympics & Tourism: If you do them well, they will come: The Case of Athens
Olympics & Tourism: If you do them well, they will come: The Case of Athens
How Do We Get There? Promotional Campaigns
Olympics & Tourism: If you do them well, they will come: The Case of Athens
How Do We Get There? Digital Marketing
Olympics & Tourism: If you do them well, they will come: The Case of Athens
How Do We Get There? B2B
Olympics & Tourism: If you do them well, they will come: The Case of Athens
How
HowDo
DoWe
We Tourist
Get
Get Information
There?
There?Tourist
Tourist Network&
Services
Services &Information
Information
Tourist Information Network
Olympics & Tourism: If you do them well, they will come: The Case of Athens
How Do We Get There? Merchandising
Olympics & Tourism: If you do them well, they will come: The Case of Athens
HowHow
Do We Get Get
Do We There? Media
There? Communication
Media Relations
Olympics & Tourism: If you do them well, they will come: The Case of Athens
How Do We Get There? Media Communication
Olympics & Tourism: If you do them well, they will come: The Case of Athens
How Do We Get There? Athens Convention Bureau
Olympics & Tourism: If you do them well, they will come: The Case of Athens
Olympics & Tourism: If you do them well, they will come: The Case of Athens
How Do We Get There? Athens Convention Bureau
Olympics & Tourism: If you do them well, they will come: The Case of Athens
• We are:
• investing in partnerships with
the private sector and with the
State
• promoting a membership
programme to strengthen ACB’s
activities
in order to achieve the joint goal of
promoting Athens to international
tourism markets.
Keeping the Tourist
Olympics & Tourism: If you do them well, they will come: The Case of Athens
Destination Welcome & Customer Care
Olympics & Tourism: If you do them well, they will come: The Case of Athens
Olympics & Tourism:
The Case of Athens
благодаря
Olympics & Tourism: If you do them well, they will come: The Case of Athens