Nippon Pluem

Nippon Pluem is high class international buffet restaurant located in Thailand. Five Branches
all over Thailand including Bangkok, Chiang Mai, Khon Kaen, Surat Thani, Phuket, and
Chonburi (Pattaya). Moreover, we are looking forward to spread our branches to Hua Hin
and other tourist location.
Founder: Jeaw Corps.

Location:

BANGKOK & SURROUNDING PROVINCES

CAPITAL
MIDDLE
14 MILLION POPULATION (ESTIMATED)
TONS OF SHOPPING MALL

CHIANGMAI
NORTHERN CAPITAL
TOP TOURIST CITY
AIRPORT

KHON KAEN
EASTERN CAPITAL
100K POPULATION
TOP TOURIST CITY
AIRPORT

SURAT THANI
SOUTHERN CAPITAL
100K POPULATION
AIRPORT

PHUKET

Biggest Island in Thailand

Airport
360k population

Pricing Detail:

Adult Price:

4000 THB/person

10 % service charge

7 % VAT

= 4680 THB/person
Kid Price: (maximum 130 cm)

1500 THB/child

10 % service charge

7 % VAT

= 1755 THB/child

Loyalty Program:

Nippon Gold Member Card.

For normal membership that prefer to make their own member card when they reach 20,000
THB.

Standard discount 10 percent / bill

No services charge

Nippon Platinum Member Card.

For platinum membership that prefer to make their own member card when they reach
100,000 THB.

20 percent discount / bill (individuals)

Come 2 pay 1 for lunch
Come 4 pay 3 for dinner
Free wine (Penfolds)
No services charge

Nippon Exclusive Member Card.

For exclusive membership that prefer to make their own member card when they reach
200,000 THB.

40 percent discount/ bill (individuals)

Come 2 pay 1 all day
Free wine (Penfolds)
No service charge
Exclusive Party/Event
Name Inscribed in website/resturant

Extra Loyalty Program

Smartcard
will recorded every visit and transaction to customer
can be check in website/phone application
10 buffet equal 1 buffet/wine
Customers Data and Why?
Financial Standing *Collected by registering for point collecting*
Low
 Medium
High
Age
20-30
30-45
45-60
60+
Type
Single
Engaged
Married
Family
City
Food preference
Aim
Increase customer visit
More revenue
More development
More product
More price
More promotion
More place
More restaurant activity

More new customer