Thursday, June 17, 2010 VOL. 32 NO.

In the News
Summer in Our City
The Edmonton International Fringe Theatre Festival contributed an estimated
$10 million to the economy in Alberta’s capital last summer. That was just one big festival,
Volunteers serve up double doubles for a good cause and
NorQuest College makes big plans for future expansion.

Chamber Views
2
MORE ON PAGE 2

3
add up all of the festivals, conferences and summertime events and the combined total The chamber went to Lethbridge to talk policy and
plays a vital role in the Edmonton economy. came back with brand new resolutions to better serve
businesses in Alberta.
Commerce News investigates this important sector, just in time for summer vacation. MORE ON PAGE 3
R EAD ABOUT IT, STARTING ON PAGE 6
Festival City

Marching On
7 Edmonton EXPO 2017 gets a boost

Grey Cup Fever

10 Getting ready to celebrate big

The Best of Edmonton

14 A guide to summer events

World Trade Centre Edmonton 17

Workforce Diversity Edmonton 18

Community Champions 20

Edmonton International Airport 21

EEDC 22
Travel Alberta

Chamber Special Events 23

Chamber Members 24

23 Faces and Places 27

introducing the

Exploiting
CHAOS
Future proof with the

PG-D351 JEREMY GUTSCHE

Projector available at
THURSDAY JUNE 24, 2010
EDMONTON EXPO CENTRE - NORTHLANDS
inlandAV.ca 780.423.4833 www.productivityalberta.ca/chaos
 In the News
OFFICIAL PUBLICATION OF THE EDMONTON
CHAMBER OF COMMERCE
Martin Salloum
PUBLISHER

Robin Bobocel
EXECUTIVE EDITOR

Richard Wright
Rick Hersack
ASSOCIATE EDITORS

Emily Senger
EDITOR

Rodrigo López Orozco

DESIGNER

Alicia Kuzio & Amanda Helmle

ADVERTISING SALES:
780-990-0839 ext. 223
www.edmontonchamber.com
commercenews@edmontonchamber.com

Edmonton Commerce News is published by the Edmonton Chamber of

Commerce 11 times a year and provides coverage of the Edmonton business
community and chamber activities. It is distributed free to members and
mailed to 25,251 businesses. Circulation: 31,000. The views expressed in
Commerce News are the personal views and opinions of the individual authors
of each article and do not represent the position of the Edmonton Chamber of
Commerce or its members and employees.
Canadian Publication Mail agreement #40005312 Edmonton, AB

Return undeliverable Canadian addresses to:

EDMONTON CHAMBER OF COMMERCE
Suite 700, 9990 Jasper Avenue, Edmonton, AB T5J 1P7
(780) 426-4620

NorQuest downtown campus

BOARD OF DIRECTORS
EDMONTON CHAMBER OF COMMERCE Pouring coffee for a cause
CHAIR NorQuest College president and CEO Wayne Shillington Every spring Tim Hortons
Carman McNary, Q.C. presented the college’s downtown campus vision to a full crowd outlets around Edmonton
Fraser Milner Casgrain LLP
at the downtown Rotary Club luncheon on May 10. Plans call for a promote Capital City Clean
PAST CHAIR new building, the North Learning Centre, to be constructed directly Up (CCCU) programs in an
Joanne Beaton north of the existing main building at 10215-108 St. effort to fight litter.
TELUS
“Once built, the North Learning Centre will meet our growth On June 2, about a doz-
VICE CHAIRS needs for a decade,” said Shillington. “As Edmonton’s community en CCCU staff gave back
Bernie Kollman college, our vision is to create a vibrant downtown campus that by pouring double-doubles
IBM Canada Ltd.
consolidates our existing Edmonton locations, improving access to and decafs for Tim Hor-
Kenneth N. Barry services, teaching technology and supportive learning space.” tons’ annual Camp Day. On DOUBLE DOUBLE: Capital City Clean up
RGO Office Products
A sustainable and efficient building that will more than double Camp Day, the sale of every program manager Don Belanger (left) and
TREASURER Commerce Place Tim Hortons owner
NorQuest’s existing on-site capacity, the North Learning Centre will cup of coffee goes toward Nick Naboulsi serve coffee to customers
Don Matthew
KPMG face Capital Boulevard (108 Street), bounded by 103 Avenue and sending children between on Camp Day. The annual event helps
send kids to summer camp.
DIRECTORS
107 Street. The 27,500-square-metre, five-storey building will pro- the ages of nine and 12 to
vide state-of-the-art smart classrooms, a daycare centre, a new li- a 10-day summer camp or a seven-day winter camp. These are kids
Christopher Bruce
Scotiabank brary, food services, student activity space and green space. whose families could not otherwise afford such an adventure. CCCU
Aurélio Fernandes While construction is not approved by government at this time, program manager Don Belanger was happy to chat with customers
Solinex Inc. the Government of Alberta has committed $5 million to complete about the benefits of the camps.
Karyn Decore planning activities through the design development stage by early “It’s a wonderful opportunity for youngsters to learn leadership
Decore Hotels 2011. NorQuest’s goal is to continue to work with government to skills and develop into responsible young citizens,” he said.
D.J. Lindsay Dodd be “shovel ready” when government has the funds to proceed with It’s also a great way to underscore the relationship CCCU has with
EasyNetworks Inc.
the project. Tim Hortons. The company has long been an enthusiastic program
Simon O’Byrne The downtown campus expansion project is one of Shillington’s partner with the City of Edmonton’s anti-litter and anti-graffiti depart-
Stantec
final public announcements as president, as he gets ready to retire ment, providing support, prizes and funding.
Murray Scambler at the end of June. During his 12 years as president, Shillington has “Because of the strong partnership we have with Tim Hortons,
Parker, Ford & McKay Specialty Opticians
lead the college from the government-operated Alberta Vocational this was an excellent way to support their causes,” said Belanger.
Chris Vilcsak
Solution 105 Consulting Ltd. College to a board-governed, public institution that is now the larg- Viashally Singh, Tim Hortons’ regional marketing manager, was
James Patrick Webb est community college in Alberta, providing foundational and career pleased to have the help. “We are delighted to see CCCU staff
Urbanlife Properties Ltd. programming to around 10,000 students a year. NorQuest College helping out with Camp Day at various stores across the city,” she
PRESIDENT & CEO welcomes new president and CEO, Dr. Jodi Abbott on July 1. She said. “Volunteers on this day have a special impact in the commu-
Martin Salloum was formerly senior vice-president of quality performance improve- nity by helping to send over 14,000 kids to camp each year. We
Edmonton Chamber of Commerce and ment for Alberta Health Services. applaud you for your efforts and send a great big thank you from
World Trade Centre Edmonton
Check out www.norquest.ca for more information. Tim Hortons.”

Printed by Worldcolor Edmonton

Become a fan of the Edmonton Chamber of Commerce on ebook or follow us on Twitter: twitter.com/EdmontonChamber.
twitter.com/EdmontonChamber

2 Commerce News JUNE/JULY 2010

Chamber Views by Berenika Kienc
MANAGER OF POLICY AND RESEARCH

Another year, another

successful debate
I n last month’s Commerce News, we told you that represen-
tatives from the Edmonton Chamber of Commerce
were preparing to take part in the Alberta Chambers
of Commerce’s 72nd Provincial Conference and Policy
Session in Lethbridge on May 13 to 15.
Alberta Addictions Services and Delivery Models, which
outlines a resolution to address challenges many employ-
ers face when employing persons with alcohol and drug
addictions. The resolution asks for an increase in the
capacity and corresponding funding levels for residential
in-patient addictions treatment programs, reinstatement
of the funding formula to fund services on a percentage
basis and the use of an abstinence-based treatment and
aftercare plan that supports patients in their solid follow
up regime.
Now that the conference is completed, we would like to
share some of the highlights from the conference:
Ask us about the new Alberta Blue Cross Health & Wellness Companion,
General Highlights an online tool to help your employees maintain their health.
The Lethbridge chamber performed the role of host for
the three-day event, and between the opening reception
at the Galt Museum overlooking the Oldman River Valley,
the education sessions – including one by Perrin Beatty,
the CEO of the Canadian Chamber of Commerce, and
tours of the community, the Lethbridge chamber did a
tremendous job highlighting its city and region.
The local chamber also had plenty of volunteers on
hand at every function to help the delegates, and their
partners, find their way around the various conference
venues, which hosted a record number of 38 chambers
from around the province.

Policy Highlights
Ron Chapman, who is the Alberta Chambers of Commerce
parliamentarian, led all 89 delegates through a four-hour Can a group benefit plan help you attract
process to debate and vote on the 34 resolutions devel-
oped by chambers for the 2010 policy session. and retain quality employees–
By the end of the session, the delegates had approved
30 of the resolutions, defeated two and referred two to
and help you manage plan costs?
the ACC’s Executive Committee for further study.
The newly approved policies are in the process of Yes, with Alberta Blue Cross.
being rolled into the ACC’s three-year policy book, which In the midst of a changing provincial economy and continued health care reform, your company deserves a group benefit
is posted on Alberta Chamber of Commerce’s website plan that meets the evolving needs of your employees—and your business.
(www.abchamber.ca).
With our uniquely Albertan approach to group benefits, you get flexibility, choice and cost control in one innovative and
affordable package. Along with proven service and value.
Edmonton Chamber of Commerce policies
The Edmonton Chamber of Commerce came with a Today over 1.5 million Albertans, including more than 5,000 Alberta employers, trust the practical benefits and affordable
strong delegation made up of five (three staff and two protection of Alberta Blue Cross coverage.
board members). Our chamber debated hard to garner
support for our policies and to ensure that only the best Whether your business has a plan through another benefit provider or doesn’t have group benefits yet, we can help you
build a plan that’s right for your business—whatever your budget and whatever your needs.
resolutions got to the final policy package.
Edmonton Chamber of Commerce policies that have
been accepted by the Alberta Chamber of Commerce Call us today for a confidential no-obligation quote.
include: Edmonton 780-498-8500 Toll-free 1-866-513-2555
Alberta’s Fiscal Policy, which encourages the Government
of Alberta to develop a fiscal plan which protects public
finances and maintains Alberta’s competitive advantage
by supporting economic diversification and economic
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stimulus; maintains a positive investment climate; and www.ab.bluecross.ca

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82697 Alberta Blue Cross Edmonton 5/31/10 11:05:03 AM
RUN IN APRIL JUNE/JULY OCT 2010 ISSUES
JUNE/JULY 2010 Commerce News 3�
 Free Summer Music
at the Winspear
Chamber Views
Edmonton Chamber of Commerce takes part in the
Attainable Modest-Market Housing, which encourages the provincial cabinet tour
Government of Alberta to take a market-based approach
to funding affordable housing projects, while encour- The Edmonton Chamber of Commerce gave its members
aging private sector investment and involvement. This an opportunity to participate in discussions with members of
resolution, as it is approved at the Edmonton Chamber Premier Stelmach’s cabinet as part of the official provincial
of Commerce level, has already been communicated with cabinet tour on May 27.
the Minister of Housing and Urban Affairs, its accep- The chamber event welcomed 17 ministers and nine Ed-
tance at the Alberta Chamber level will help it receive monton MLAs at a members-only breakfast, where chamber
additional momentum in lobbying activities. members got the chance to discuss issues of importance to
Edmonton business with their provincial elected officials.
Applying the Accelerated Capital Cost Allowance (ACCA) for Oil Fred Horne, MLA for Edmonton-Rutherford, brought
sands Upgrading and Petrochemical Industries, which asks the greetings from the province. This was followed by an oppor-
provincial government to urge the federal government to tunity for chamber members got to spend time with mem-
retain state accelerated capital cost allowance for mining bers of the cabinet to talk about issues ranging from raising
and projects in Alberta and to extend ACCA to include children to deliberating on the future of Alberta’s finances.
resource processing investment in the province. The Alberta Cabinet Tour is Premier Stelmach’s latest
initiative to better communicate with Albertans. During the
Going forward cabinet tour (which spanned the months of April, May and
As summer gears up, the chamber sets its sights on prepar- June), groups of cabinet ministers travelled to dozens of
ing for the Canadian Chamber of Commerce policy communities in all regions of the province. The idea is to
conference, which focuses on federal resolutions. The meet with Albertans face-to-face in their communities, to
conference takes place Sept. 25-28 in Gatineau, Que. learn more about the issues affecting them.
The Edmonton Chamber of Commerce was proud to pro-
For more information on the approved Edmonton vide this event exclusively to our members. In the future, we
policies or on the upcoming Canadian Chamber of hope to be able to facilitate similar events for our members
Commerce conference, visit www.edmontonchamber.com, to enable them to interact with politicians from all three levels
of government.
August 9th • 12 noon or contact Berenika Kienc, manager, policy and research at
bkienc@edmontonchamber.com.
Enmax Hall

your indy
ESO Musician Showcase
August 14 • 7:30 pm
Enmax Hall
National Youth Orchestra
of Canada
make it
August 23rd • 12 noon
Music of the
David Concert Organ July 23 - 25
For information call: 780-428-1414 HOSPITALITY, TICKETS & SPONSORSHIP OPPORTUNITIES AVAILABLE

Visit edmontonindy.com to find out about all of the exciting ways you can get
involved in the biggest weekend event of the summer – attended by thousands
and watched by millions around the world.
Get your tickets at ticketmaster.ca or call 780.451.8000.

Indy, IndyCar (and Design) are registered trademarks of Brickyard Trademarks, Inc., used with
permission. IZOD is a registered trademark of Phillips-Van Heusen Corporation, used with permission.

000CN.Northlands_1-3S_nBL.indd 1 6/9/10 8:10:02 AM

4 Commerce News JUNE/JULY 2010
000CN.Winspear_1-3V_nBL.indd 1 6/9/10 8:02:48 AM
 FESTIVAL CITY by Emily Senger

Business
on
FRINGE
THE

The summer’s biggest theatre festival

is more than just 10 days of fun, it’s an
important part of the Edmonton economy

I t’s the festival equivalent of a Choose Your Own Adven-

ture novel. Do you pay for a play, or gawk at pass-
ersby free-of-charge? Do you dine on curry, or snack
on cotton candy? Do you wash it down with lemonade, or
sip a beer? Do you bring the family, or take in a late show
with your sweetie?
The cumulative choices more than half a million peo-
ple make at the Edmonton International Fringe Theatre
are also from outside of Edmonton. Besides hotel stays,
all these visitors eat meals at Edmonton restaurants and
they pass through the Old Strathcona area daily.
This is a good thing for business in the area, says
Shirley Lowe, Old Strathcona Business Association exec-
utive director. Besides the actual retail dollars spent dur-
ing the 10 days of the Fringe, many people first discover
the Old Strathcona area during their Fringe experience,

Festival mean the August event is a banner one for the
city. It also pumped an estimated $10 million into the
Edmonton economy last year, and it plans to keep going
strong into its 29th year this August.
From direct jobs, to hotel stays, to hungry theatre go-
ers looking for a place to dine in the Old Strathcona area,
the economic effects of Edmonton’s biggest summer the-
atre festival are far-reaching, said Julian Mayne, executive
director of Fringe Theatre Adventures.
First and foremost the festival, and other summer festi-
vals like it, is an important source of employment in the
theatre industry. When theatre companies take a hiatus
in the summer, actors hit the road. “Most of the activ-
ity for the theatre artists closes down during the sum-
mer,” said Mayne. “The fringe festivals across Canada,
and North America, have actually become a good source
of income for a lot of the theatre artists who, otherwise,
would be looking at pretty bleak months.”
Though the actors take centre stage, lots of job creation
at the Fringe happens behind the scenes. Fringe Theatre
Adventures, the non-profit responsible for planning and
operating the Fringe, ramps up its staffing in August,
from a core group of about 16 staff, to more than 150
theatre professionals who perform all manner of tasks.
These men and women light the stages, create sets and
costumes and keep everything running smoothly.
Hotels also get a big boost during Fringe as a large
number of the more than 700 Fringe performers come
from out of town and need a place to sleep for the 10-day
festival. An estimated 30,000 of the 550,000 Fringe-goers
and they may visit businesses there again when the festi-
val is over. “It acts as an introduction to the general area,”
said Lowe. “That’s one of the most important aspects of it.
It’s 500,000-plus people in 10 days. When you’re talking
about foot traffic, that is an important measurement.”
Besides the foot traffic, both Lowe and Mayne ex-
plained that the Fringe’s long history – 29 years in the
Old Strathcona area – has been a major catalyst for the-
atre and arts development on Whyte Avenue and the sur-
rounding area. This, in turn, has led to more business
development, said Lowe.
“The fact that we have nine live theatre companies that
operate all year-round here is a direct result of them hav-
ing honed their skills at the Fringe,” Lowe said. “The the-
atre district is very vibrant. All of the theatres are booked,
and they collaborate with area businesses for food and
accommodation and all those things.”
This year, the Fringe will expand its economic pros-
perity further north of downtown than ever before, with
shows at two new venues on 118th Avenue. The idea is to
take advantage of the expanding theatre and arts scene
on Alberta Avenue. Mayne predicts that, in coming years,
118th Avenue will continue to develop this theatre pres-
ence, following in the footsteps of Whyte Avenue. Hope-
fully, the Fringe will help it get there.
“I think what you are going to see the exact same thing
on 118th Avenue,” Mayne said. “You can see that the art-
ists, who generally, will move into and live in lower in-
come areas, are transforming another area of our city.
That’s exactly what happened here on Whyte Avenue.
Matt Wallbeck
BALANCING ACT: A free performance at last year's Edmonton
International Fringe Theatre Festival. The event pumped an esti-
mated $10 million into the Edmonton economy last year.
Mark my words: In another 10 years, 118th Avenue will
be very different.”
And with a prediction like that, maybe its time to
choose your own adventure in an 118th Avenue theatre
venue during this year’s Fringe.
The Edmonton International Fringe Theatre Festival
runs August 12 – 22.
For more information,
go to www.fringetheatreadventures.ca.
FRINGE
BY THE NUMBERS
10 Days in festival
$7.2 MILLION Money spent at the Fringe by locals
$2.1 MILLION Money spent at the Fringe by non-locals
550,000 Estimated number of festival attendees
30,000 Estimated number of out-of-city visitors
4.2 Average length of hotel stay for visitors during the Fringe
20 PER CENT Increase in paid attendance to indoor shows, com-
pared to previous year

6 Commerce News JUNE/JULY 2010

 by Edmonton EXPO Bid Committee FESTIVAL CITY

MARCHING
W
On
ith the Province throwing its support behind the bid
to bring EXPO 2017 to Edmonton, bid commit-
tee chair Tony Franceschini is optimistic the next
steps are closer than ever.
“The premier’s EXPO announcement at his dinner was
Edmonton’s EXPO 2017 bid advances
with a support boost from the premier
University of Alberta’s South Campus, EXPO 2017 would
leave physical and knowledge infrastructure upon which
future generations of students and teachers will build.
Post-EXPO the site will become an urban campus – its pa-
vilions transformed into academic and research facilities.
Edmonton is a famously welcoming and participatory
city. From the Universiade Games in 1983 to the World
Championships in Athletics in 2001, our track record as
a successful host to various international events positions
terrific. We are now moving ahead and working on the
bid submission,” said Franceschini. “We greatly appreciate
AN EXPO IN EDMONTON us ideally for EXPO and allows us an opportunity to show-
case what we, and Alberta, have to offer.
provincial support and look forward to working with the IN 2017 WILL: An EXPO here, in 2017, would provide the chance to
province as we further develop the bid. Gaining provincial • Garner international recognition profile Alberta as a global centre for smart energy pro-
endorsement was a critical milestone.” • Galvanize our communities and provide tangible benefits and duction, distribution and consumption. Alberta would
A key next step for the EXPO 2017 bid committee is legacies for the Capital Region, our province and Canada be seen as a place where innovation has created access to
gaining the federal support required to represent Canada Allow us to tell our story to the world; a story about the innovation cost-efficient and environmentally responsible energy so-
internationally. Much work is underway on that front, in- and expertise and ideas we possess and about the thoughtful, lutions for all.
cluding various visits and meetings with Canadian Heri- responsible actions we are taking in energy and environmental We want you to join us. Learn more. Sign up to
tage (the federal government department that approves development be a supporter and tell your friends. Visit www.
the Canadian bid) at the Canadian pavilion in Shanghai • Allow us to collaborate with the world in developing solutions to edmontonexpo2017.com. Your support is vital to our
at this year’s EXPO. the challenges of energy and our planet we all face effort to bring EXPO to Edmonton in 2017.
Over the summer, work will continue developing the
recommended theme for Edmonton EXPO 2017: Ener-
gy and our planet. Sessions are being undertaken to help
refine the theme and to discuss what it could mean and
how it will be used to generate the sense of possibility and
excitement that ensures the EXPO becomes a genuinely
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Awareness of the EXPO bid will be increasingly ap-
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JUNE/JULY 2010 Commerce News 7�
 by the Downtown Business association
Festival City member since 1994

Vibrant
the
core
at
supporting
downtown festivals and
events has big benefits for
area residents and businesses

A ffectionately known as Festival City, the city of Edmonton

is bustling year-round with entertainment and
energy. throughout the summer months, the
downtown core is host to a multitude of festivals and
events that bring the renowned Festival City status into
the heart of edmonton.
through advocating on behalf of the downtown com-
munity, the Downtown Business association (DBa) works

rEAdY TO hElP: The Core Crew can be spotted in Sir

Winston Churchill Sqaure this summer. The team aids visitors
and residents in the downtown core.

towards making downtown edmonton the preferred

place to live, work, shop, play, and learn.
it’s no secret that summer in the core brings with it
some of the best opportunities for play. through a fes-
tival grant program, the association is able to provide
grant funding to downtown’s dynamic festivals.
Jim taylor, executive director of the DBa recognizes
the importance of supporting local festivals. “in addi-
tion to our stable of major special events that we roll out
through the year, we also use this sponsorship fund to
support the various festivals that take place in our down-
town,” he said.
an eclectic collection of festivals are able to benefit
from this program and, as a result, enhance the vibran-
cy of downtown. Festivals range from the international
street Performers Festival, a taste of edmonton, the
Works art and Design Festival, litfest, edmonton in-
ternational Jazz Festival, edmonton Poetry Festival and
many more.
“this, of course, is an investment that has a huge eco-
nomic return for the downtown business community as
the festivals draw, literally, hundreds of thousands of peo-
ple into the core,” continued taylor.
in addition to the festival grant program, the DBa cre-
ated a summer program. For the past seven years, the as-
sociation has hired a group of five enthusiastic students,
known to downtowners as the Core Crew, to act as am-
bassadors from May to august. they patrol the main
avenues and streets of downtown to give added support
to the countless events, festivals and other activities hap-
pening in the downtown core during this time. they also
work directly with festival organizers to ensure they are a
visible go-to resource for attendees.
the Core Crew has become a staple of downtown
edmonton, offering walking tours, participating in the
Capital City Clean Up as block captains and providing
information on shopping, dining, events and arts and
culture.
“the Core Crew program is not only a great way for
000CN_EdmEcon_1-2M_nBL.indd 1 5/4/10 9:49:03 AM
 Commerce News JUNE/JULY 2010
 Festival City Rowles & Company Ltd.

Warrior with Lance | Keith Nolan | oil on canvas

alberta’s corporate gift and art gallery

#108, LeMarchand Mansion

11523 100 Avenue,
Edmonton, Alberta, Canada
T5K 0J8
Tel: 780.426.4035
Fax: 780.429.2787
Email: rowles@rowles.ca
www.rowles.ca

Rowles & Company Ltd. is pleased

to provide an ongoing exhibition of
original artwork by Keith Nolan in
the lobby of the World Trade Centre
in Edmonton.

the association to sup-

port local festivals, but 000CN.Rowles_1-6H_nBL.indd 1 6/9/10 4:25:05 PM

it’s a great way to enhance

the entire experience that
both tourists and locals have
while in the downtown,” said taylor.
the Core Crew also engages the downtown working
community by offering CORe-porate tours. Businesses
have the option of scheduling private walking tours to
help with team building and overall employee health and
wellness. alternately, they also offer drop-in tours for the
general public every Monday, Wednesday, and Friday
at the DBa’s office at 10121 Jasper ave. at 1 p.m. these
tours are free of charge and encourage people to take in
the historical and scenic landscape of the ever-changing
core.
the association prides itself on the relationships it has
with the businesses, festivals and organizations within
the downtown, and this is evident through both the Core
Crew and the festival grant programs. as a business re-
cruitment and downtown development initiative, the as- www.nait.ca/cit
sociation has hired a masters of business administration

invest in your experts

(MBa) student to take on the task of assessing the per-
ceptions and needs of at least 1,000 downtown employees
and residents to gain feedback around what they want in
the heart of their city.
“Downtown has changed so much since these surveys
were last conducted in 2003 and 2004,” said Nick lilley, corporate training for the real world
the association’s 2010 MBa summer student. "We think
this is a great opportunity for residents and employees !
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to share their opinions about what is currently needed "'
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happen. the feedback collected through past surveys was   "

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email cittraining@nait.ca
on 104th street, which has been a phenomenal addition #
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#
 

residents will be surveyed by phone when called upon in
June, while employees can access the survey by visiting
the DBa’s website, www.edmontondowntown.com, and
clicking on the employee survey link.
Not only will this initiative help to enhance edmon-
corporate and
ton’s downtown, but it will also work to keep downtown’s international training
momentum strong, as the core has seen many positive ad-
ditions to the city, with many more on the way.
For more information about the dBA and its events and
programming, visit www.edmontondowntown.com.
000CN.NAIT_1/2M_nBL.indd 1 6/9/10 9:59:59 AM
JUNE/JULY 2010 Commerce News 
 FESTIVAL CITY by Geoff Morgan

Grey
CUPFever
Get ready to cheer, because Edmonton will host
Canada’s biggest sporting event this November

Strack.”
tacking up the Canadian Football League’s wins and
losses in 2009, CFL commissioner Mark Cohon
declared the health of the sport to be “right on

“Even though 2009 was a tough year for the world in

Cohon said. “This is a league that is owned by the fans.”
The CFL let fans vote for new rule changes, all stars and
Blue Rodeo’s musical playlist at Calgary’s Grey Cup half-
time show last year.
Cohon also said the league had come to a tentative
many ways, it was a good year for the CFL,” Cohon said. agreement with the CFL Players Association on a much
“Our attendance, which is really the benchmark for how needed drug policy. The drug policy was “mission criti-
this league is doing, hit the 2 million mark for the eighth cal” for football in Canada, and Cohon said the deal was
year in a row.” meant to ensure the players are leaders.
Minutes before tickets for the 98th Grey Cup went on In an effort to allow more Canadians to see the CFL
sale at Commonwealth Stadium, Cohon gave the Edmon- live, the coming season will see the Eskimos play the
ton Chamber of Commerce a state-of-the league address. Toronto Argonauts in Moncton, N.B., in a regular sea-
He said 14 million people watched the 2009 Grey Cup son game. Cohon said the game will mark the first time
game, more than 40 per cent of the country. Adding that a regular season professional sports game will be played
weekly broadcasts of all four CFL games reached 3 mil- in Atlantic Canada.
lion people weekly, Cohon said the league’s attempt to The league also plans to return to Ottawa by 2013,
engage fans was working. where the city will vote to approve a major refurbish-
“We’re on the right track, hand-in-hand with our fans,” ment of the aging Frank Clair Stadium – former home of
the Ottawa Rough Riders – on
June 28. That project, com-
bined with new stadiums in
Winnipeg and renovations
in Vancouver, will make
the league stronger, Cohon
said.
“The NFL would be jeal-
ous,” he said, of the new
Field House under con-
struction in Edmonton at
Commonwealth Stadium.
BDO. MORE THAN YOU THINK. By the end of day, more
than 13,500 tickets were

Commerce News
Bill McCulloch & Associates and BDO Canada Ltd. are pleased to announce the merger of their professional practices. sold for the Grey Cup
Our new union, operating under the BDO name, will expand one of the most comprehensive financial recovery practices in game in Edmonton. Given
the country. In addition to our expertise, we will combine to offer a wider range of services to personal and corporate clients
experiencing financial difficulties, as well as increase our presence in the marketplace. the Eskimos 35,000 season
Edmonton
ticket holders, the addi-
9897 34 Ave 1700 10060 Jasper Ave 300 10612 124 Street tional sales on the first day
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put Edmonton ahead of
Red Deer | Grande Prairie | Lethbridge | Calgary
Calgary’s 2009 numbers as READY TO PLAY: CFL commissioner Mark Cohon (above) was in
Edmonton June 1 to kick off the Grey Cup 2010 ticket sales. The
Toll Free 800 667 4624
www.bdo.ca
of Labour Day. event will take place Nov. 28 and is expected to bring $75 million
“We’re looking forward
BDO Canada LLP, a Canadian limited liability partnership, is a member of BDO International Limited, a UK company limited by guarantee, and forms part of the into the Edmonton economy. An estimated 14 million viewers will
international BDO network of independent member firms. BDO is the brand name for the BDO network and for each of the BDO Member Firms.

to this great event. The Es- take in the game on TSN.

kimos are truly an institu-

10 Commerce News JUNE/JULY 2010

000CN.BDO_1-6H_nBL.indd 1 6/9/10 9:01:29 AM
 FESTIVAL CITY

elevate your meeting experience

The Banff Centre

Conference Sales Office

BRAND NEW! Toll Free: 1.877.760.4595
Our newest meeting facility opens July 2010: E-mail: conferences@banffcentre.ca
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At The Banff Centre

• 21,000 square feet of meeting space
2010 Grey Cup Festival

• Technologically advanced
• Inspirational views

tion in our city; they’re one of the great organizations 000CN.Banff_1-3S_nBL.indd 1 6/9/10 11:20:49 AM

that help so many events over the course of the year,”

Mayor Stephen Mandel told the crowd at the Shaw Con-
ference Centre. “We’re going to have a great team this
year and we’re going to win the Grey Cup.”
Eskimos’ chairman Doug Goss also addressed the
chamber and predicted his team would be in the cham-
pionship game. “We do plan on being on the field on No-
vember 28, and unlike our friends in Regina, we’re going
to limit our participation to 12 men at any one time,” he
joked, in reference to a too-many-men-on-the-field penal-
ty that caused Saskatchewan the 2009 championship.

THE DETAILS: GREY CUP

AND FESTIVAL 2010
Edmonton is proudly hosting the 98th edition of the Grey Cup on
Sunday, Nov. 28 at Commonwealth Stadium. The Grey Cup is
Canada’s largest single annual sporting event. Edmonton’s three
previous Grey Cup games – with attendance of 60,081 in 1984,
60,431 in 1997 and 62,531 in 2002 – rank near the top of the all-
time list of Grey Cups with the highest attendance.
The four-day festival is themed “Hot to Huddle” and it gets un-
derway on Nov. 25. Festival events include a kick off party, down-
town festival, CFL player awards, gala dinner, parade, cabarets,
cheerleader extravaganza and tailgate parties. The Grey Cup game
will be televised by TSN, with an anticipated audience of 14 million.
More than 30,000 visitors are expected to the City of Edmon-
ton, creating an estimated economic impact of $75 million. More
than 500 volunteers will commit their time, volunteering in various
capacities to deliver Edmonton’s famous hospitality.
Tickets prices range from $98 - $250. Tickets can be pur-
chased online, or by calling Ticketmaster at 780-451-8000. For
more event information, visit www.greycupfestival2010.com.

000CN_Johnson_1-3S_nBL.indd 1 5/3/10 12:37:46 PM

JUNE/JULY 2010 Commerce News 11�
 by Bruce Okabe, Travel Alberta
FESTIVAL CITY MEMBER SINCE 1997

Leading
the WAY
The Edmonton region accounts for one quarter of tourism
revenue in Alberta, and it will play a key role to further
develop this important industry in the province

W ith about one quarter of Alberta’s $5.8 billion in

annual tourism revenues generated in the
Edmonton region, Alberta’s capital region is
critical to continued growth of provincial tourism. And
with so much to offer visitors, Edmonton is well posi-
tioned to lead that growth.
This is also important to Travel Alberta in fulfilling
Experience Exceptional
MATRIX HOT EL
S T Y L I S H S O P H I S T I C AT E D
An elegant, hotel experience close to the City’s finest shopping,
restaurants and nightlife – a discerning location to hold
inspired meetings and exquisite events.
Downtown at 10640-100 Ave, Edmonton, Canada, 1.866.465.8150, www.matrixedmonton.com
000CN.Matrix_1-3S_nBL.indd 1
12 Commerce News JUNE/JULY 2010
our mission to grow tourism revenues with compelling
invitations to experience Alberta. The global economic
crisis has created serious challenges for tourism around
the world, and we in Alberta and Edmonton have not
been immune.
Lelacheur, Alberta Venture publisher Ruth Kelly and
communications consultant Sandra Thornton – under-
stand well the challenges facing our industry. The board
and the Government of Alberta are committed to sus-
taining marketing programs during periods of tourism
Travel Alberta’s board of directors – including vice- downturn when tourism levy revenues that fund Travel
chair Bob Normand, Edmonton Eskimos CEO Rick Alberta are affected.
That commitment is also shared by the Strategic Tour-
ism Marketing Council (STMC) where hotelier Peter
Bidlock and Jenifer Christenson, managing director of
marketing services at Edmonton Economic Development
Corporation, are strong voices for Edmonton’s regional
industry interests.
The STMC has endorsed a new business strategy for
the corporation that guides Travel Alberta’s marketing
plan in Alberta’s domestic and international markets. It’s
no coincidence that Alberta’s tourism markets also mir-
ror Edmonton’s tourism targets.
This past winter, that marketing strategy was endorsed
by some 700 tourism operators who attended Travel
Alberta open houses in Edmonton and in 20 other loca-
tions throughout
The establishment the province.
Integral to the
of Travel Alberta 2010 marketing
plan is the success-
as a corporation ful regional “Stay”
campaign, tar-
has provided an geted at our larg-
opportunity to revisit est tourism mar-
kets in Western
S L E E K
and examine our Canada. Now in
its third year, the
marketing model and campaign is be-
ing extended into
core business practices. British Columbia
for the first time.
These programs have been the responsibility of the
Travel Alberta regional marketing team, a dedicated di-
vision of the Edmonton-based Parcom Marketing, which
has provided excellent service to Travel Alberta and Al-
berta’s tourism industry since it was awarded the resident
marketing contract 11 years ago.
The establishment of Travel Alberta as a corporation
6/8/10 11:38:56 AM
 FESTIVAL CITY

last year has provided an opportunity to revisit and

examine our marketing model and core business
practices in all markets to stimulate business effi-
ciencies. Travel Alberta has decided to integrate
the regional marketing team into the corporation
on April 1 next year. As part of that process, Travel
Alberta will establish a permanent Edmonton of-
fice. Its functions, among other marketing activi-
ties, will include prime responsibility for education
programming and consultation services to Alber-
ta’s tourism industry to strengthen its marketing ca-
pabilities. Having a significant corporate presence
in Edmonton will ensure that effective stakeholder
relations will continue without interruption.
Co-operative marketing programs that provide
support funding for industry-led marketing are
also continuing and much of this support comes
through the locally-governed Edmonton and Area
Tourism Destination Region. That funding is sup-
porting Edmonton Tourism and Northlands mar-
keting initiatives, as well as events and attractions

Travel Alberta
CAPITAL DRAW: Travel Alberta plans to establish a perma-
like the Honda Indy Edmonton, the Art Gallery of
nent office in Edmonton in the coming year. The move will
Alberta, Fort Edmonton Park and West Edmonton further strengthen the industry's marketing capacity.
Mall, among others.
Internationally, Alberta’s success in increasing
the number of visitors from long-haul markets is
directly dependant on direct air access. Edmon-
ton International Airport continues to attract excellent

Enterprise Square
air services, which Travel Alberta, working with Edmon-
ton Tourism, supports though marketing. Edmonton will
be hosting the world at major tourism events including
Canada’s West Marketplace later this year and Canada’s Meet in the heart of downtown
most important tourism marketing opportunity, Rendez-
vous Canada, in 2012.
There are some encouraging signs that 2010 will bring
some improvement to Alberta’s tourism sector this sum-
mer. Edmonton tourism operators surveyed in Tourism,
Parks and Recreation’s annual pre-season survey report
they are cautiously optimistic about future prospects.
They are suggesting the corporate market is showing
some signs of recovery, as corporate travel is increasing
and more companies are finding it necessary to hold
meetings. Special summer events including Capital X,
DROP ZONE EDMONTON

the Edmonton International Fringe Theatre Festival and

the Honda Indy Edmonton are expected to do well, said
the Edmonton tourism operators who were surveyed.
SEPTEMBER 7, 2010
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University of Alberta
Bruce Okabe is Chief Executive Officer of Travel Alberta. 10230 Jasper Avenue Edmonton, AB T6H 2G6
For additional information on Travel www.ualberta.ca/conferenceservices
Alberta and its marketing programs, please 780.248.1057
Platinum Sponsor

visit www.Industry.TravelAlberta.com.

JUNE/JULY 2010 Commerce News 13�

000CN.UofAConf_1-6V_nBL.indd 1 5/31/10 11:11:45
000CN.EasterSeals_1-6V_nBL2.indd
AM 1 6/8/10 10:58:18 AM
 FESTIVAL CITY

June 16 - 26
Improvaganza Theatre Festival
www.rapidfiretheatre.com
Ten days of Canada’s largest improv theatre festival
at the TransAlta Arts Barn and the Varscona Theatre.

June 25 – July 4
Edmonton International Jazz Festival
www.edmontonjazz.com M T W R
Local, national and international artists croon,
bop and get funky at various city venues.
JUNE 14 15 16 17
June 25 – July 4
Feats Festival of Dance
www.abdancealliance.ab.ca
All kinds of dancing over 10 days, presented by the
Alberta Dance Alliance. 21 22 23 24

June 25 – July 7
The Works Art and Design Festival
www.theworks.ab.ca
This free festival brings the best in cutting-edge design, 28 29 30 JULY 1
digital art and new media technology, and traditional visual
art mediums to public spaces around the city.

June 29 – July 25
Freewill Shakespeare Festival 5 6 7 8
www.rivercityshakespeare.com
Take in the best of the Bard with summer performances
in Hawrelak Park.

JuLy 1 12 13 14 15
Canada Day Celebrations
www.edmonton.ca, www.canadadayedmonton.com
Parades, pancakes, barbeques and fireworks at various
locations around the city all say: “Happy birthday Canada!”
19 20 21 22
July 9 -11
Doors Open Edmonton
www.historicedmonton.ca
Celebrates built heritage with free guided tours of
architecturally significant buildings, both old and new. 26 27 28 29
July 9 - 18
Edmonton and Northern Alberta Historic Festival
www.historicedmonton.ca
Various events in Edmonton and the surrounding 2 3 4 5
area explore the rich history of this fine province.

July 9 - 18
Edmonton International Street Performers Festival
edmontonstreetfest.com 9 10 11 12
Sir Winston Churchill Square comes alive with jugglers,
fire-eaters and all manner of interesting artists to gawk at.

July 23 - 25
Honda Indy Edmonton 16 17 18 19
www.edmontonindy.com
This is your last chance to catch the world’s fastest
drivers rip around the City Centre Airport.

14 Commerce News JUNE/JULY 2010

 FESTIVAL CITY

July 23 - August 5
A Taste of Edmonton Festival

Stuck for something to do this www.eventsedmonton.ca

More than 40 Edmonton restaurants bring bite-sized
summer? Use this helpful guide portions to Sir Winston Churchill Square. Come hungry!

to check out what’s going on in the July 23 – August 1

Festival City, in July and August Edmonton’s Capital EX
www.capitalex.ca
Ride the midway, take in a show, grab a bite, play
a game and much more at Northlands for 10 days.

July 30 - Aug. 2
Blueberry Bluegrass and Country Music Festival
F S S www.blueberrybluegrass.com
Take a trip west of the city to Stony Plain, where there is
bound to be lots of banjo.
18 19 20
July 31 – August 2
Servus Heritage Festival
www.heritage-festival.com
A three-day showcase of Canada’s vibrant multicultural
25 26 27 heritage with 63 pavilions representing more than 85 cultures
from all over the world.

August 5 -8
Edmonton Folk Music Festival
2 3 4 www.edmontonfolkfest.org
Sarah Harmer, Ben Harper, John Pine and Ian Tyson are just a few of
the big names who will take to the stage at Gallagher Park this year.

August 6 - 8
9 10 11 Cariwest: Edmonton Caribbean Carnival
www.cariwestfestival.com
A colourful Caribbean showcase with costumes, dancing,
music and a block party.

16 17 18 August 12 - 22
Edmonton International Fringe Theatre Festival
www.fringetheatreadventures.ca
Head down to Old Strathcona to help the city’s biggest
theatre festival celebrate its 29th year.
23 24 25
August 20 – 21
Movies on the Square
www.edmonton.ca
Bring your lawn chair as the city presents a free, family-friendly movie
30 31 AUGUST 1 in Sir Winston Churchill Sqaure on a three-storey inflatable screen.

August 20 - 22
Edmonton Dragon Boat Festival
www.edmontondragonboatfestival.com
6 7 8 A showcase of Asian culture and a whole lot of
fun on the North Saskatchewan.

Aug 20 – 22
Edmonton’s Labatt Blues Festival
13 14 15 www.bluesinternationalltd.com
Western Canada’s premier blues event fills Hawrelak
Park with some mean guitar.

Aug. 21 – 22
20 21 22 Intact Canadian Derby Edmonton Marathon
www.canadianderbymarathon.ca
Lace up your running shoes, or come out to cheer
during the city’s biggest road race.

JUNE/JULY 2010 Commerce News 15�


FESTIVAL CITY
to E
AN
VENT
Remember
Bigger isn’t always better. It’s often the attention
to detail that leaves a lasting impression
P lanning any event can be a rollercoaster of emotions;
happy, overwhelming, exhausting, demanding,
exciting. Whether it is a community music festival
or a national conference for 2,000 delegates, every event
should be memorable and leave guests or delegates talk-
ing positively for months to come.
What will make your event better than any other event?
Glitz and glamour, fireworks and flash? It’s understand-
able to look for a “wow” factor when creating an event to
remember, but not all memorable events have to be over-
the-top in order to make a lasting impression.
The most common obstacles to a successful event range
Meet at MacEwan
• Flexible function space to accommodate
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For more information or a customized quote
contact:
MacEwan Conference & Event Services
780-497-5038
conferenceoffice@MacEwan.ca
Kule Theatre, capacity 200
www.MeetatMacEwan.ca
000CN.MacEwan_1-3H_nBL.indd 1
16 Commerce News JUNE/JULY 2010
from misinterpretation of objectives to unclear commu-
nications and unrealistic expectations. Knowing your
client, and working within a structure where there is ef-
ficient decision-making and effective communication, is
vital to ensure a positive experience for all stakeholders.
Working closely with your client under these guidelines
will garner you far more positives in the future than you
may realize now.
For an event to be memorable the event planner needs
to consider variety. Variety keeps things new, fresh and
presents planners with the opportunity to be innovative
and imaginative. As an added bonus, your resume will
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To reserve your room contact:
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4 Bedroom Suite
www.StayatMacEwan.ca
6/10/10 2:58:07 PM
by Pivotal Events Ltd.
MEMBER SINCE 2005
PERFECT SETTING: Innovative elements helps guests remember
an event for all the right reasons. Getting the little details right also
keeps clients coming back.
boast a range in style of events. Creativity and expertise
is key in the planning stage. It is also important for each
event to include innovative elements for the client; wheth-
er it is décor, theme, catering, entertainment or simply
how they are treated. Take their breath away.
Every event is unique and every detail of the event can
make a lasting impression. The event must provide high-
quality service and satisfaction for all stakeholders. The
client’s dreams and desires for the event should be trans-
lated from pen to paper and into reality. It is imperative
to understand that this is the client’s event, not yours. It
can be challenging to loosen the reins, but earning and
keeping a client’s trust is what keeps planners in busi-
ness.
A step that can be overlooked during the planning
stage is to understand the guests or delegates. What are
the demographics? Events should not only meet the needs
of each particular client, they should exceed them. A suc-
cessful planner knows about the domino effect – happy
guests or delegates equal happy clients – happy clients
equal happy planners, and unhappy clients? Well, you get
the idea. What an attendee remembers determines the
success of the event and, ultimately, whether the client
uses the same event planner again.
Good luck and happy planning from the Team at Pivotal
Events Ltd! This article was co-authored by Lauren Kinney,
Alex Jones and Mandy Foster.
For more information about Pivotal
Events, go to www.pivotalevents.ca.
START WITH A PLAN
For help with the stickiest obstacle in event planning, which is often
“where do I start?” it is important to remember the 6 P’s.
PURPOSE: What is the purpose of this event?
PEOPLE: Who is going to attend?
PRODUCT: What are you going to do?
PLACE: Where and when?
PRICE: How much is it going to cost you?
PROCESS: How are you going to get the job done?
Chamber Department
World Trade Centre Edmonton
N.W.T. premier urges partnerships and investment in the North
The Northwest Territories is one of the last stable and
resource-rich places on earth, but without the financial advantages
of provincial status, it remains reliant on corporate partnerships and
joint ventures to realize its economic potential, N.W.T. Premier Floyd
Roland told a World Trade Centre Edmonton audience May 26.
As Ottawa seeks to establish its sovereignty in Canada’s North
during this time of economic stimulus and recovery, the premier
made his case, to approximately 50 Edmonton business leaders,
that a renewed focus on development in N.W.T. will offer opportuni-
ties and benefits for Alberta business and investors willing to get
involved in world-leading projects that continue to emerge in the
North. Also in attendance was Alberta Deputy Premier Doug Horner,
who brought greetings from Premier Ed Stelmach, but reserved
most of his time to listen and gather information.
“In the Northwest Territories and Alberta, across Canada and the
U.S. and, in fact, around the world, we have been faced with an
economic firestorm the likes which we have not seen since the Great
Depression,” said Roland.
“For governments and businesses alike, it has been a time of
taking stock, adjusting, re-evaluating, and resetting our plans for the
future. One thing that the global recession has reminded us is just
how connected and interdependent we really are, and how our chal-
lenges and our successes can no longer be in isolation.”
Roland informed the audience of a number of encouraging facts
coming out of the Northwest Territories, facts he used as proof of his
territory’s ability to not only create new opportunities, but to sustain
them through difficult times.
The Darnley Bay Project in the northwest region of the territory,
for example, is set to “commence an aggressive drilling program
that could well be the largest mineral exploration project in N.W.T.
this year,” he said. “Our diamond mines have cancelled their shut-
downs.
“A new era of mining and manufacturing potential is immerging in
our rare earth minerals. Natural Resource Canada’s projections for
exploration deposits have doubled for the upcoming year.”
Indeed, there are signs coming from all angles that the North-
west Territories has become Canada’s diamond in the rough. Al-
ready owning the highest per-capita Gross Domestic Product (GDP)
of all provinces and territories, N.W.T. is looking nowhere but up.
The Conference Board of Canada predicts that the territory – with
a current population of approximately 44,000 – will have a GDP of
$9.6 billion by 2020.
“With our huge resource potential, the N.W.T. is poised to realize
substantial investment and economic activity in the years ahead,”
he said. “So much so, in fact, that we believe that by investing in the
WORLD TRADE CENTRE EDMONTON
Holding a WTCE has meeting and
special event? banquet space available
for your event. Book
Looking for a your business or
prestigious social event today!
location? Call 780-426-4620
000CN_WTC_1/6banner_nBL.indd 1
By Richard Wright
NOrTherN dIalOGue: N.W.T. Premier Floyd Roland addresses
guests at the World Trade Centre.
NeW arT: N.W.T. Premier Floyd Roland and chamber chair
Carman McNary unveiled a new painting by N.W.T. artist Bill and gas in N.W.T. contributed nearly $2 billion to the territories’ own
Nasogaluak in the chamber foyer on May 26. economy in 2007, and investment in northern and aboriginal busi-
ness is now over $5 billion.
N.W.T., the Government of Canada can promote a sustained period “Imagine what we could have done with the full capacity of capital
of national economic growth and nation building for all Canadians, tools, and resources to fully realize our potential,” he said. “Even
ensuring that our country continues to thrive and grow as a leader of Canada’s Minister of Northern Affairs Chuck Strahl speculated re-
the industrialized world.” cently that the cost of lost opportunities in the North could be more
Canada’s sovereignty over the Arctic has been a big issue in re- than $15 billion over the next few years.
cent years, and while Roland gives the Harper government credit “What does that have to do with the Edmonton Chamber of
for keeping the topic on the minds of Canadians over the past two Commerce?” he asked. “It’s an old cliché, but what’s good for us
years, he feels that only baby steps are being taken to actually ad- is good for you.”
dress the issue.
“Real boots on the ground and investment in the N.W.T. still ap-
pears to be something that is viewed primarily with a political lens,” hosting visitors
Roland said. “Don’t get me wrong, the pillars underpinning the
federal government’s northern strategy are the right ones: social
and economic development, protecting the environment, exercis-
ing northern sovereignty and devolving northern governance. But
to turn this strategy into something concrete – jobs, opportunities,
choices – requires action.”
The position of Roland’s government is that more federal help for
northern development is needed.
“Unfortunately, our political influence still lags behind our poten-
tial. Authority and control over natural resources have enabled prov-
inces, like Alberta and Saskatchewan, to capitalize on their resource
wealth. But even with the confines of our legal authorities and bor-
rowing limits, we have made some major strides.”
Diamond mines in the Northwest Territories have provided over
16,000 person years of employment since 1998, including 4,400 NeTWOrKING: Chamber and WTCE staff meets with members
of the South African Consulate on June 3.
person years to aboriginal residents. The combination of mining, oil
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5/4/10 9:17:11 AM
june/july 2010 Commerce News 17
 Chamber Department
Workforce Diversity Edmonton
Job seekers A new model for diversity in the workplace By Dennis Gane
Alberta government funded non-profit agencies assist people with The Edmonton Chamber of Commerce president process appears to be marginal at best.
disabilities seeking work and provide employer supports that aid in and ceo Martin salloum and Jeffrey sundquist, chair of the The chamber’s wDe believes that going directly to the
the successful recruitment and retention of individuals with disabili- workforce Diversity edmonton (wDe) B2B committee and the employer(s), business to business, will be more effective in getting
ties. The following job seekers are ready, able and willing to work. vice-president of Zedi inc., recently had the opportunity to host the diversity message across, resulting in increased employment
a meeting with senior members of Alberta employment and opportunities. The approach would develop a toolkit that will in-
On Site Placement Services immigration. The meeting was to discuss the outcomes of the clude a video, highlighting how employers from a variety of sec-
780-488-8122 | www.osp.ab.ca chamber’s workforce Diversity survey, a subsequent round- tors have incorporated employees with disabilities in their work-
table event and the future of wDe. force. existing resources (both government and non-government
On Site Placement ServiceS

ROBERT is seeking a full time securiTy (sTATic) or wAre-
house worker position. has a security diploma and four
years experience and two years experience order picking. is
physically fit, personable, and conscientious. Available 8 a.m. to
5 p.m., including weekends.
MARIE is seeking a full time rePLeNishMeNT/sTock
cLerk, PAyroLL cLerk or DATA eNTry position. she has
a certificate in basic office computer use, is reliable, stable and
mature. Marie is very personable and loves working with num-
bers. she is available: 8 a.m. to 5 p.m. in the west end.
Contact Jay Willis, employment specialist,
at 780-488-8122 or jay@osp.ab.ca.
Bridges Support Services
780-420-6624 | www.bridgessupport.com
BASIL is seeking a securiTy GuArD position. over 10 years
BridgeS SuPPOrt ServiceS
The meeting began with a brief recap of the recent work- materials) would be used and after a concise presentation, the
force survey, which focused on many diversity pillars. Following employer would be connected with local organizations who can
the survey, wDe held a roundtable and, rather than broadly assist in capitalizing on hiring people with disabilities.
focusing on all diversity pillars, it was narrowed down to one: The edmonton region is the ideal test market for this new mod-
people with disabilities seeking work. There were a number of el and, based on the results, it could be rolled out in other regions.
key recommendations from the roundtable: 1) Develop a toolkit Additional time to review the concept was suggested and attend-
to address concerns around working with persons with dis- ees agreed to reconvene in several weeks.
abilities; 2) use the toolkit to actively disseminate information For more information on Workforce
and resources on hiring/working with persons with disabilities Diversity Edmonton, contact Dennis Gane, diversity
to business; 3) Advocate with Alberta Advanced education and/ business development specialist, at 780-409-2628 or
or human resource associations on addressing gaps in human dgane@edmontonchamber.com.
resources training programs/certifications to include more con-
tent specific to persons with disabilities.
The meeting then focused on the future direction for wDe and
what the chamber and Alberta employment and immigration
could do collaboratively to promote greater awareness of
people with disabilities seeking work. At this time, the primary
model for conveying the disability message is: secure a venue,
announce an upcoming workshop, plan the workshop and trust

of security/building management experience, mature, orga- employers attend. Based on the survey results, the roundtable
nized, motivated, co-operative and eager to work. and experiential learning, the return on investment in this type of

AShLEy is seeking chiLD cAre work. has early childhood

certificate and experience. Friendly, outgoing, and is ready to
start immediately.

ABdI is seeking a GrAPhic DesiGNer position. has digital

graphics diploma and web design certificate. has inventory
and bindery experience as well. highly organized, enthusiastic,
self-motivated and has excellent interpersonal skills.

Contact Cindy Gordon at

cindy@bridgessupport.com or 780-428-6624.

EmployAbilities
780-423-4106 | www.employabilities.ab.ca

BONNIE is seeking a full time position as an ADMiNisTrATiVe

AssisTANT. she is motivated, has past experience, is a reliable
team player and is professional in manner and appearance.
emPlOyaBilitieS

BERThA is seeking a full time position as an iNForMATioN

ProcessiNG cLerk. she is motivated, flexible, enjoys
collaborating within a team, has excellent organizational and
communication skills and is comfortable working in computer-
ized environment.

SIMONE is seeking a position as a recePTioNisT. she has

experience in office administration and reception, is profes-
sional in manner and attitude and is well organized and able to
focus on the tasks at hand. MAyOR’S AwARd: From left to right, Coun. Amarjeet Sohi, winner of the Ewen Nelson Award for Self Advocacy and chair of the
WDE disability resource group Cindy Gordon and Coun. Ed Gibbons at the recent Mayor’s Awards, held by the Advisory Board on
Services for Persons with Disabilities.
Contact Jon Garland at jon@employabilities.ab.ca.

18 Commerce News JUNE/JULY 2010

 Edmonton Non-Profit News
Uniting Edmonton non-profits By Dennis Gane

The Edmonton Chamber of Voluntary

Organizations (ECVO) is an incorporated non-profit
society and registered charity that serves and sup-
ports the non-profit and voluntary sector in the
Edmonton Region. The ECVO held its annual gen-
eral meeting on May 4, followed by an open house
event called the Community Connector.
The AGM focused on ECVO’s continuing role as
a not-profit organization, which advocates on behalf
of its members and the non-profit and charitable
sector in general. In keeping within its objectives of
providing resources and a voice for non-profits and
registered charities in the Edmonton area, ECVO
executive director Russ Dahms spoke about the
need to increase communications and collabora-
tion in order to best showcase this sector’s signifi-
cance in the community.
“We wanted to take advantage of the assembly
of our members at the AGM, and to take that group
of non-profits and invite government and business to
join us and create an atmosphere where people can network and of non-profit organizations in the community. He provided an ex- TimE oUT: From left to right, Mayor Stephen Mandel, Janice
connect with economic development opportunities,” Dahms said. ample of one initiative EEDC is involved with: Homeless Connect. Melnychuk, Liz Tweddle, Coun. Don Iveson, Russ Dahms and
Following the AGM, ECVO’s Community Connector event pro- Liz Tweddle, Edmonton Chamber of Commerce community de- Dennis Gane at the EVCO Community Connector event.
vided an opportunity to bring public, private and voluntary sectors velopment manager, also attended and provided additional infor-
together for networking. Among the many guests were Coun. Don mation on this initiative, as she represents the chamber on the sharing information and resources on common workforce issues.
Iveson, Alberta Culture and Community Spirit Deputy Minister Homeless Connect committee. This initiative is a result of an Alberta Immigration and Employment
Lois Hawkins and Assistant Deputy Minister Tom Thackeray, as In a sidebar conversation with one of the ECVO board mem- strategy titled: Building and Educating Tomorrow’s Workforce.
well as other notable Edmontonians who support the ECVO's role bers, Commerce News learned of a workforce initiative they are The project receives funding from the provincial government and
in the non-profit and charitable sectors. involved with called the Alberta Nonprofit and Voluntary Sector is well underway.
To kick off the event, Dahms introduced Ron Gilbertson, CEO Workforce Council. The council is a collaboration for the non- For more information about the Edmonton
of the Edmonton Economic Development Corporation. Gilbertson profit and voluntary sector, and is tasked with developing a high Chamber of Voluntary Organizations, contact
spoke about collaboration between sectors and the importance performance, sustainable workforce. This council is a forum for Russ Dahms at director@ecvo.ca or 780-428-5487.

Chair-Leaders: A personal perspective By Zachary Weeks

Personally, the Chair-Leaders “Enabling Access” event is

of paramount importance to me, as I must deal with accessibility
issues every day. I was honored to co-ordinate a new event with
a fresh perspective on issues such as accessibility, which I am so
passionate about.
We are very pleased with the support we have received from
various community leaders and local businesses, including the
Edmonton Chamber of Commerce, Tim Hortons and Westmount
Shopping Centre. Some of our participants who spent the day in
a wheelchair included: Mayor Stephen Mandel, Coun. Amarjeet
Sohi, former Edmonton Coun. Michael Phair, Jim Hole of Hole’s
Greenhouses, Breakfast Television weather specialist Michelle
McDougall and Lorna Stewart, director of Disabled Adult Transit
Service (DATS).
Organizations such as the Canadian Paraplegic Association
and events like Chair-Leaders will provide valuable insight to help
inform designers, engineers, business owners and various levels
of government as to what needs to be improved upon. We need
to address current issues, as well as plan for the future. I continu-
ally come across public facilities and buildings that do not have
CHAiR-LEADER PARTiCiPAnTS GET RoLLinG: From left to right, Chair Leader participant
Breakfast Television's Michele McDougall Coun. Amarjeet Sohi listens as an onlooker explains that there
adequate modifications that allow those with mobility issues to be
isn't much room on his left side to manoeuvre his chair, Chair-
more independent. It does not matter whether one has a spinal Canadian Paraplegic Association executive director Leaders participant Michael Phair negotiates the obstacle
injury, cerebral palsy, muscular dystrophy or is simply experienc- Teren Clarke course during wheelchair 101 and Jim Hole of Hole's Green-
ing the effects of aging; there has always been a strong need for Disabled Adult Transit Service director Lorna Stewart house and Gardens Ltd. takes a coffee break.
better access. In the future, needs will be even greater as our Edmonton Chamber of Commerce community development
population ages and those with physical disabilities continue to manager Liz Tweddle Former city councillor Michael Phair
lead active lifestyles. Edmonton Coun. Amarjeet Sohi Hole's Greenhouse and Gardens Ltd. Jim Hole
For more information about the Canadian Paraplegic Edmonton Mayor Stephen Mandel Past district governor of Rotary Ken Haverland
Association, go to www.canparaplegic.org. EZ Rock's Ron Clark World Health Club’s Margeaux Morin

june/july 2010 Commerce news 19

 Chamber Department
Community Champions
Salute our military community on Red Friday
Are you ready to paint the town red?
Fri., July 23 is your opportunity to take part in Red Friday. Show
your support for Edmonton’s military personnel and their families,
simply by wearing red.
This is a non-political event that recognizes the tremendous
contribution that our military makes in a range of roles – from con-
flict to search and rescue, disaster assistance and peace keeping.
The event is also an opportunity to acknowledge the significant
role that the military plays in the Edmonton Capital Region.
Red Friday is sponsored by the Edmonton Salutes Committee,
co-chaired by Edmonton City Councillor Ed Gibbons and Diane
Trenn, vice-president of operations of the Edmonton International
Airport. The committee includes members of the business com-
munity, military representatives and City of Edmonton staff.
While the Capital Region has always valued its military com-
munity, the establishment of a super base at Edmonton Garrison
in 1995 brought economic benefits to the area and increased our
international profile.
Red Friday is an opportunity to celebrate our military commu-
nity, and acknowledge that the work our soldiers do exposes them
to uncomfortable climates and conditions, extended periods away
from their families and friends, exposing them to dangers that few
of us ever have to face.
On Fri., July 23, encourage everyone you know to wear red and
show that we support and value our military personnel and their
families, and the sacrifices they make for us. Watch for Red Friday
events elsewhere around the city, including events at Capital Ex
and the Edmonton Indy.

Game On Homeless Connect 2010 a great success

On Mother’s Day, 400 volunteers took time out of their
day to help out Edmontonians in need at the fourth Homeless
Connect event. An estimated 1,300 guests visited the Shaw
Conference Centre, where almost 80 services were available – all
for free.
Homeless Connect is a community-inspired initiative to offer
services to help people out of homelessness. Co-ordinated by
Homeward Trust, community partners include The United Way,
Edmonton Economic Development Corporation (EEDC) and the
Shaw Conference Centre.
Guests accessed a variety of services. City of Edmonton em-
ployees offered help with taxes, and provided information on how
to obtain identification. Aboriginal elders provided counseling in a
teepee that was set up inside the hall and Shaw Communications
provided free Internet access and long-distance telephone calls,
so guests could connect with family and friends.
Two of the most popular services were the haircuts provided
by students and instructors from Marvel College, Flo’s Beauty
Salon and other salons, and the foot care provided by the Boyle
McCauley Health Centre. Guests were also treated to lunch and
received a care package at the end of the day.
Homeless Connect is held twice a year. The next event will be
held on Sunday, October 17.
For more information, visit www.homelessconnect.ca.

Lindsay Blackett, minister of culture and community

spirit, brought greetings on behalf of the provincial government.
He indicated the Alberta government is supporting the Grey Cup
Festival through a program grant of $1.1 million and a further
$200,000 was reserved for supporting cultural activities around
the Grey Cup.
Blackett stated, “The government wants to highlight the value
we place on culture in Alberta.” He indicated Grey Cup 2010 is
about more than sport, and emphasized the importance of volun-
teerism, culture and bringing the community together collectively.
He concluded his speech in the spirit of the games saying, “In GiANt MuRAL: The mural "Celebrating Volunteers" by
2009, Calgary raised the bar in hosting the Grey Cup. I look for- Jess Hogan and Nina Partridge is located in Beverley at 47th
ward to seeing how Edmonton makes it even better.” Street and 118th Avenue.
Edmontonians love a challenge, Minister!

20 Commerce News JUNE/JULY 2010

Chamber Partner
Edmonton International Airport
Become an EIA Activist By EIA
Revolutionize air service. Stop the Calgary habit and demonstrated demand from the local market.
fly Edmonton first. Business and the community must choose
Businesses from across the Edmonton region are accepting EIA’s non-stops every time to revolutionize air
the challenge to Stop the Calgary Habit. service in the region.
By developing corporate travel policies to use Edmonton For more information about how your
International Airport’s (EIA) family of more than 50 non-stop company can “Stop the Calgary Habit” and
destinations and preferred routings that favour EIA’s U.S. and grow your air service with a “fly Edmonton
international hubs, the business community can continue to every time” corporate travel policy, contact
cast a vote for Edmonton air service. Gillian Adams, EIA’s manager of marketing,
“When we kicked off the Stop the Calgary Habit campaign, by calling 780-890-8091 or by e-mail at
we knew that many people were likely unaware of the impact gadams@flyeia.com. And if you are already
that driving or connecting through Calgary has on our ability championing Edmonton air service as an
to grow Edmonton’s air service,” said Peter McCart, EIA vice- EIA activist, we want to hear from you!
president of marketing and business development. “We’re en-
couraged by the support we’re getting from the community as
businesses and individuals become ‘EIA activists.’”
A longstanding member of the Edmonton Chamber of
Commerce, All Weather Windows is just one example of a
local company that has stepped forward to champion a “Fly
Edmonton every time” corporate travel policy.
All Weather Windows’ proposed policy states that they will
“request that all flights booked are direct, non-stop flights from
Edmonton to the destination. In the event that a stop must be
made, make every attempt to book a flight that doesn’t stop
in Calgary. For help booking, visit flyeia.com to get the best
routes.” And: “if booking through a travel agent, have a standing
request that all flights are out of Edmonton, non-stop or through
an EIA-preferred hub.”
“As a major manufacturing company in Edmonton with
branches across the country, we need quick and reliable
travel options based from Edmonton,” said Aaron Latimer, All
Weather Windows’ director of marketing and communica-
tions. “Employees that travel have to be away from their families
and from their regular work environment. Direct flights would
cut down on total travel time, meaning employees would have
more time to spend either at work or home. Improved work-life
balance, comfort and convenience are the outcomes of direct
flights.”
“As a national company, we also have frequent visits to head
office in Edmonton by our numerous vendors,” he continued.
“Having non-stop flights is simply another way to create con-
venience when travelling to visit the Edmonton plant or attend
meetings, thus strengthening our client relationships.”
All Weather Windows has identified the individual benefits of
an EIA focused corporate travel policy for the company, but the
benefits to the entire region are clear: the more people who use
EIA’s non-stops, the easier it becomes for the airport to attract
new air service. With roughly one million people still driving to,
and connecting through, Calgary for flights annually – equal to
giving Calgary 20 full 737s a day – the potential for recapturing
those travellers and further expanding Edmonton’s air service
is strong.
“Edmonton’s air service is already excellent,” says McCart,
who notes that EIA has introduced 24 destinations and seen
almost 50 per cent growth in passenger traffic since 2004. “The
airport works hard to build air service, but credit must also go
to our community. With the community’s active and continued
support, we can build even greater air service for the Edmonton
region.”
Nothing speaks louder about a region’s belief in itself than
the strength of its airport and the air service to it. EIA’s business
case to the airlines for more air service only works if there is
000CN.EdmAir_1/2M_nBL.indd 1 4/7/10 12:19:23 PM
JUNE/JULY 2010 Commerce News 21�
 Chamber Partner
Edmonton Economic Development Corp.
Edmonton Economic Development Corp. (EEDC) promotes Edmonton's economic and tourism development and manages the Edmonton Research Park and Shaw Conference Centre.

Shaw Conference Centre plants organic By EEDC Chinese Consul visits

Edmonton’s Shaw Conference Centre is going green. Starting this summer, Edmontonians can access consular
For the next few months the centre is growing and using its very services and seek advice on how to do business with the Peo-
own planted vegetables and herbs. Started in 2009, the garden ple’s Republic of China, without having to leave town.
is an opportunity to develop locally grown produce while con- Economic and Commercial Section Consul Lei Jianzhong,
tinuing to be focused on reducing the centre’s environmental based out of the Chinese Consulate General in Calgary, is
impact. The produce includes carrots, cucumbers, strawberries, scheduled to accept visitors by appointment in Edmonton on
rhubarb and much more. July 9, Aug. 20, Oct. 22 and Dec. 10. Services offered include:
“Growing our own food is an important aspect of reducing the Advice on investment and doing business in China and consul-
centre’s environmental footprint and supporting community gar- tation on consular affairs such as passport, visa and document
den growth,” said Simon Smotkowicz, Shaw Conference Centre notification and authentication process.
executive chef. “Our garden will include a variety of produce and “Having consular services right here in Edmonton is a great
we encourage individuals and other organizations to consider opportunity for anyone interested in doing business with the
planting their own organic garden.” Chinese. I encourage Edmontonians to take advantage of this
The organic garden is located on the south side of the Shaw chance to meet with Consul Lei,” said Ken Fiske, EEDC vice-
Conference Centre and will be watered and kept up by centre president of economic and tourism development. “We appreci-
staff. ate the Chinese government’s representation in Alberta’s capi-
tal city. It is a sign of how much the Chinese value the economic
significance of northern Alberta.”
Edmonton celebrates service industry’s finest Canada recently received the “Approved Destination Status”
from the Government of China, which makes it easier for Chi-
nese citizens to visit Canada and for the Canadian tourism in-
dustry to market Canada to China. Additionally, China has had
a significant economic impact on Edmonton and Canada in
recent years. For example, in 2008 visits to Canada by Chinese
citizens were up 5.3 per cent compared to the previous year, for
a total of 159,000. Chinese travellers had the highest average
length of stay – 28 nights – in Canada and spent more per visit
than visitors from any other country – on average $1,650.
Space is limited. To schedule an appointment, call 780-424-
9191 or email chineseconsulate@edmonton.com. Consul Lei’s
office will be located on the 3rd floor of the World Trade Centre
Edmonton, 9990 Jasper Ave.

Live All Year at EIA

Live All Year is a pro-
gram is designed to trans-
form the normal airport ex-
perience into a fun, vibrant
one by bringing live per-
formances, interactive ac-
tivities and artistic displays
to the terminal to promote
Edmonton’s many festi-
vals and special events.
The program provides a
tremendous opportunity
to showcase Edmonton’s
On May 11 more than 1,600 Edmontonians were nominated vibrant arts and culture
YOu'rE WELCOME: Nominees at an awards gala to celebrate
for an award at the 10th annual You’re Welcome Edmonton the service industry. community and will reach
Awards gala. Eighteen individuals won in their categories. One some 6.4 million passen-
of these winners has been a five-time award recipient! co-workers. gers through the year. This
The You're Welcome Edmonton Awards are designed to rec- The awards were presented at Edmonton’s Winspear Cen- is a partnership with Ed-
ognize employees and volunteers in the service industry who tre for Music. The evening is often referred to as the Academy monton Tourism’s Festival ENTErTAINErS: Performers
greet passengers at the Edmon-
pride themselves in promoting greater Edmonton through exem- Awards for the service industry. All nominees who attend the City in a Box, presented by
ton International Airport as part
plary service, warm hospitality and commitment to excellence. interview process are provided with two complimentary tickets TransAlta and the Edmon- of Live All Year.
They may be nominated by visitors, local customers, peers and for this gala. ton International Airport.

22 Commerce News JUNE/JULY 2010

Chamber Special Events
13th Annual Eskimos End Zone Tailgate Party
It’s the Labour Day Classic rematch! Join us in sup- Edmonton Eskimos vs. Calgary Stampeders
porting our Edmonton Eskimos at the End Zone Tailgate
Party. This exciting Labour Day Classic rematch is a must. Fri., Sept. 10
You and your guests will enjoy a tailgate-style barbeque Gate: 5:30 p.m., game: 7:30 p.m.
catered by the Sawmill Group and will watch the football Tickets: $70.00 + GST
game – all at field-level, which is the best way to experi- Commonwealth Stadium
ence live football action! This event is ideal for corporate 11000 Stadium Rd.
entertainment, social clubs or to share with family and
friends. Buy you tickets early and don’t miss out.

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JUNE/JULY 2010 Commerce News 23�
 Chamber Members
New Member Profile
Meet zag creative group inc.
Since opening its doors in October, zag creative group inc. has built an impressive
client list and has proven to be a strong supporter of the Edmonton community. In fact, one of the
company’s first projects was working with the Jerry Forbes Centre for Community Spirit.
At first glance, the company may seem like a typical advertising agency, but it isn’t. Focused on
strategy and working with clients that fit within its value system, zag creative group inc. is dedicated
to providing collaborative client experiences and committed to taking the time to do the best job
possible. While the firm specializes in the development of synchronized strategic marketing plans,
it also provides graphic design and the full spectrum of creative marketing services.
Building Community Together
Comprised of a multi-faceted and experienced team with more than 50 collective years devel-
oping advertising and marketing strategies, zag creative group inc. is well positioned to handle any
Businesses joining the Edmonton Chamber of Commerce
number of marketing challenges. Its collaborative process of working with clients to develop ideas, between May 1 and July 16 will receive:
initiatives and materials designed to achieve specific business goals has proven to be a successful
formula for the company and an aspect that clients look for in their marketing endeavors. The New Members package ($150 value) includes:
As the company approaches its first anniversary, it is proud of the work it has done for its
clients and staff members feel fortunate that they have been able to work with like-minded indi- • 2 tickets to July 16 Fireworks • Edmonton Capitals baseball
viduals. Looking to the future, zag creative group inc. is committed to continued involvement in Game and Barbeque. cap.
the community and the formation of strong part- • Team meet and greet. • Edmonton Capitals baseball.
nerships with individuals and organizations that Contact zag creative group inc. • Free parking
are a good fit. address : 143,10309 107 St., Edmonton,
(limited to availability)
Zag creative group inc. has its head office locat- Alberta, T5J 1K3

We invite you to join now!

ed in the 7th Street Lofts downtown, across from telephone : 780-758-2924
MacEwan University. It also has a satellite office in web : www.zagcreativegroup.com
Calgary.

Call Member Development Department at

(780)426-4620, or visit
www.edmontonchamber.com
to become a member today!

Sponsored by:

000CN.Capitals_4.625x5.625_nBL.indd 1 6/9/10 10:14:20 AM

We thank all of those that apply
but only those applicants who
match our requirements will be
contacted.
CANADA’S
Exciting Career opportunity
Be a part of the Member Development Team at
The Edmonton Chamber of Commerce
ACCOUNT EXECUTIVES WANTED
Creating the Best Environment for Business
The Edmonton Chamber of Commerce is growing.
We are expanding our Member Development Team
comprised of two departments:
Member Services and Member Development Sales Team.
We are currently recruiting sales and service professionals
who are eager to work with the Edmonton business
community and not-for-profit organizations.
Individuals with experience in any of the following areas See why over PLAN
FOR EMPLOYMENT
FOR EMPLOYMENT
25,000 business
will excel: sales, marketing, teaching, public speaking or
motivational training and professionals eager to serve the
BENEFITS
BENEFITS
members of the Edmonton Chamber of Commerce.
The successful candidates are highly motivated with owners selected
performance-based compensation and flexible hours and a
full benefits package.
this plan!
See why over 25,000 business owners selected this plan!
Please forward resumes via e-mail to
Manager of Member Development
recruiter@edmontonchamber.com
or fax (780) 424-7946.

24 Commerce News
000CN.ExecsWanted_1-6H.indd 1
JUNE/JULY 2010 000CN.BuyCham_1-6H_nBL.indd
5/4/10 3:18:19 PM 1 5/4/10 9:18:48 AM
 Make the
right call…
JOIN THE CHAMBER TODAY!
The Edmonton Chamber of Commerce needs your voice
and support as a new member. You need the benefits, Oct. 19 - Oct. 23, 2010
services and facilities we provide to grow your business.

Call one of our Account

Executives and join the
Chamber today! “We need your nominations!”
Introducing Chelsey Shankhuizen – Account Executive

Chelsey Swankhuizen is a native Edmontonian who

recently graduated from the University of Alberta’s
School of Business. She majored in marketing and
received honors with distinction. In her spare time she
likes to travel, particularly to her family’s native country
The Netherlands. She previously worked at the
Downtown Business Association as a summer student.
During her time at the Downtown Business Association
Chelsey had the opportunity to meet many of
Edmonton’s small business owners. She also worked
with the Bissell Centre and the Alberta Council of
Women’s Shelters.
This is how Small Business Gets Started!
She is looking forward to working with the Edmonton business community and the
chamber’s member development department to increase membership through
membership sales, thus helping to make Edmonton an economically stable and
Every October, the Edmonton Chamber of Commerce
environmentally sustainable city. celebrates small business by presenting this prestigious
award to businesses in three categories: companies with
MEMBER BENEFITS INCLUDE: 10 or under full-time employees; companies with 50 or
under full-time employees; companies with 100 or less
• Networking • Advertising & Marketing full-time employees.
• Discount Programs Opportunities
• Referral Program • Participation Visit
• Seminars • Meeting Facilities www.edmontonchamber.com
• Resources
to make your nomination!
BONUS:
Membership with the World Trade Centre Edmonton 000CN_SBW_1-2V9.25_nBL.indd 1 5/7/10 4:12:14 PM

GET STARTED TODAY!

To join the Edmonton Chamber of Commerce, please call
Member Services at (780) 426-4620 or visit
www.edmontonchamber.com
june/july 2010 Commerce News 25
000CN.ChamberRightCall_1-2V_nBL.indd 1 6/14/10 000CN.Cham_JCI_1-12H_nBL.indd
8:36:45 AM 1 6/9/10 9:45:23 AM
 Chamber Members
Member Listings Renewals
50 + Years
Quebecor World Edmonton
25-45 Years
Jedco Limited
Norseman Group Ltd./Campers
Village
Red Arrow
The Economical Insurance Group
Best Western Cedar Park Inn
The Westin Edmonton
Matco Transportation Systems
Ltd.
City Lumber Corporation
EPCOR
Art Gallery of Alberta
Coronet Electric Inc.
M & Z Industrial Supply Ltd.
Unipac Packaging Products Ltd.
ITT Water & Wastewater
Peace Hills Insurance Co.
Wm. Dale Somerville Professional
Corporation
Dynamex Canada Corp.
Gateway Mechanical Services
Inc.
Institute of Chartered
Accountants of Alberta
10-24 Years
Clark Builders
P.M. Electric Ltd.
Alberta Business Research Ltd.
Alberta Cancer Foundation
Edmonton Folk Music Festival
Wood Group Pressure Control
Canada Inc.
Accurate Data Services Inc.
SHOWTECH POWER &
LIGHTING
Rancho Realty (Edmonton) Ltd.
Read Jones Christoffersen Ltd.
TELUS World of Science -
Edmonton
Alberta Motion Picture Industries
Association
Cine Audio Visual
D.C. Solutions Ltd.
C.H. William Cheung Professional
Corporation
Twilite Music Services Ltd.
Alberta Traffic Supply Ltd.
Downtown Business Association
of Edmonton
Hanscomb Limited
Igloo Building Supplies Group
Certified Radio
Radco Food Stores Ltd.
The Running Room (Running
Room Canada Inc.)
26 Commerce News JUNE/JULY 2010
Advertising Images Inc.
AVW-TELAV Audio Visual
Solutions
Canadian Circumpolar Institute
(CCI)
Groupex Systems Canada Inc.
Simson-Maxwell
Wade Engineering Ltd.
Westbrook Shopping Centre Inc.
Canadian Valuation Group Ltd.
Comfort Inn & Suites
Holiday Inn - Convention Centre
Nunastar Properties Inc.
United Protection Services Inc.
Cencomp Systems Solutions Inc.
CNIB
Gimbel Eye Centre - Edmonton
Intuit Canada Ltd.
Eleventh Hour Business
Corporation
Odvod Media
Ticketmaster Canada Ltd.
Best Western City Centre Inn
Canadian Red Cross - Alberta
Edmonton Veterinarians'
Emergency Clinic
Fuller Austin Insulation Inc.
O & J Consulting Services
5-9 Years
Power Express
Est-Elle Academy of Hair Design
Redco Restoration Specialists
Ltd.
Sung Lee Taekwondo
The Inspections Group Inc.
XCURA Systems & Consulting
Ye Olde Plumber Ltd.
Belmont Esso
Campbell College Ltd.
Diversified Staffing Services Ltd.
Marketing By Design
Stielow Canada Inc.
Advantage RV Service Centre
Canadian North
Capital Industrial Sales &
Services Ltd.
CCD Health Systems
Cohos Evamy integratedesign
TM
Direct Energy Business
Dragon FX
Homes By Avi (Edmonton) Inc.
Orbis Engineering Field Services
Ltd.
Safety West Inc.
SECURIT/SHRED-IT
Wenzel Downhole Tools Ltd.
Western IT Solutions
Alberta School of Business,
Executive Education
Capital Truck Body & Equipment
EBA Engineering Consultants
Ltd.
Fred Katz Fine Art Photography
Predictable Futures Inc. -
Business Family Centre
Qualimet
R D Nathan Real Estate
Royal West Homes Inc.
University of Lethbridge
Advantage Installations
Alberta Recycling Management
Authority
Arctic Chiller Ltd.
Cook County Saloon / Von's
Steak and Fish House
EECOL Electric
Express Employment
Professionals
Infolink Inc.
Lewis Estates Golf Course
Monarch Registries
Oasis Edmonton Conference
Centre
Orkin Pest Control
Park Avenue Interiors
RE/MAX Real Estate - Central
Branch
Sawridge Inn - Edmonton South
The Works
Torque Communications
Less Than 5 Years
Best Landscaping Supplies
California Closets
Applied Electronics Ltd.
Ashley Fine Floors
Canadian Cystic Fibrosis
Foundation, Edmonton Chapter
Easyford Meats
Dynacor Media
Building Trades of Alberta
On Time Express
Canwest Corporate Air Charter
Hi-Way 13 Transport Ltd.
Canada Africa Trading Ltd.
Dynamic Water, Sewer & Gas
Services Inc.
Service Canada Centres For
Youth
Celico Builders Inc.
Carton Land Inc.
Continental Cartage Inc.
Technosub Inc.
Acce¨s Emploi
eCycle Solutions Inc.
New Members
Genome Alberta Retail Council of Canada Edmonton Region Immigrant
Alberta Business Family Institute YOUCAN Employment Council
Empire Hydraulics & Hard Chrome
ADCO Power Ltd. Spieker Point Inc.
Focal Point International
Mutual Propane Ltd. Roaring Mouse Graphics
Focus Communications
Boychuk Ventures Inc. 1st Street Eye Centre
Half Moon Lake Resort Ltd.
Corporate Carriage Inc. Mr. Rooter Plumbing
Hokanson Capital Inc.
GlaxoSmithKline Centre for Race and Culture
Human Resources Education
Dylan McLernon Bullfrog Power Inc. Programs
SEANAA Solutions Industry Mailout Living Sounds Hearing Centre Ltd.
Danny Hooper Productions Inc. Target Your Energy Personal Pacific Dental Laboratory Inc.
Tyco Thermal Controls Fitness And Development Inc.
Palisade Security Group Inc.
GARDA
ABSA the pressure equipment Red Paper Clip
safety authority MEHco Inc. DISC Manufacturing
RGR Mechanical
Cinema City Inc. Aerotech International Ltd.
Sara Folard & Gifts
Wild Rose Websites Value Store Fixtures Ltd.
Showtime Detailing Ltd.
Love And Care Homes Spill-Sorb Canada Inc.
Delcon Development Group Ltd. Spotlight Strategies
Welcome to our
new members
Extreme Power Swift Oilfield Supply
High Clouds Incorporated BFI Canada Inc. The Studio Group
007 Architecture Business Solutions Syndicate Inc
The Yellowknife Inn
Monarch Granite & Marble Inc. Curves Yamama Group
Air North, Yukon's Airline zag creative group Inc.
The opportunity exists for small
9-Jul. 2010 Hospitality Development
SAFEFREIGHT TECHNOLOGY businesses and organizations to
participate in our Friday morning
6-Aug. 2010 Health/Wellness Connections 4 Business networking
ATLAS IMMUNIZATION SERVICES
event. Every Chamber event offers
affordable opportunities to promote
10-Sep. 2010 Technology/Innovation
ORBITAL SOFTWARE SOLUTIONS INC your corporate brand with signage
and logos in all outgoing and in-venue
24-Sep. 2010 Technology/Innovation event advertising. In conjunction with
STEPPINGSTONES PARTNERSHIP INC our print publications: Commerce
News, Chamber Events, Chamber
8-Oct. 2010 Entrepreneurship
Members, Marketplace and edmon-
22-Oct. 2010 Entrepreneurship tonchamber.com, your Chamber
SANDLER TRAINING
membership delivers a compre-
hensive mixed-media promotional
12-Nov. 2010 Corporate Social Resposibility
YWCA campaign.
26-Nov. 2010 Corporate Social Resposibility For more information, please
GREATER EDMONTON FOUNDATION
contact Elizabeth Taylor or Thomas
Molloy at 780-426-4620
3 Dec. 2010 Marketing & Advertising
PRIMAL TRIBE
Sponsored by:

Faces & Places
National hat-trick
The Federation of Canadian Municipalities presented
the City of Edmonton with three national awards for its environmen-
tal stewardship at the end of May.
“I am very proud of management and staff of the city’s Drainage
Services Branch as well as of Mark Brostrom,” said city manager
Simon Farbrother. “The City of Edmonton is dedicated to preserv-
ing and sustaining the environment and our staff uses their ingenuity
and passion to make this happen.”
The city’s Lendrum Dual-Use Stormwater Manage-
ment Dry Pond, which collects excess rain
water until it’s released into the storm
system, won the first-ever Watershed
Award. In Kennedale, the End-of-Pipe
Constructed Wetland won the water
category’s Sustainable Community
Award. Mark Brostrom, director at
the city’s Office of Environment, won
the inaugural Award for Sustainability
in the federation’s Award for Excel-
lence category.
Marketplace
Valued at home
Edmonton’s own Timothy Dalby won big in Montreal
where his web application earned him first place in the Make
Web Not War competition.
Dalby’s application, Find-A-Home, researches neighbour-
hoods and amenities in the city and then rates new homes
based on bus stops, parks and other facilities. Dalby created the
application for the Microsoft-sponsored competition in only three
weeks.
000CN.Pentacle_BCard_nBL.indd 1 6/8/10 5:07:03 PM
Olympic haul
DONOVAN Creative Communications won three gold,
one silver and two bronze awards at the 2010 Summit Creative
Awards competition for their work with the Edmonton Interna-
tional Airport and the Edmonton Public Library.
“We are incredibly proud to be recognized once again for our
work with the EIA and the Language of Speed campaign,” said
president Michael Donovan.
DONOVAN launched its “Language of Speed” campaign
to highlight the EIA’s quick non-stop flights to “Hollywoosh,” 000CN.Westmount_BC_nBL.indd 1 4/6/10 11:15:26 AM

“Texfast” and “Cabo Soon Lucas.” It also won a gold award

DDB inks new honours
DDB Canada, whose offices are in
Edmonton, Vancouver and Toronto, won
two 2010 Gold Quill Awards. The Inter-
national Association of Business Com-
for Edmonton Public Library’s Spread the Word’s rebranding We don’t think it should be this hard to find business financing!
campaign. DONOVAN won these gold, silver and bronze medals We tailor each and every loan application
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www.ajsfinancialconsulting.com
Call Us: 780-469-4769, ext. 1
215, 3132 Parsons Road, Edm
We finance Businesses ... we bring Opportunities!

municators awarded DDB one Award for

Excellence and one Award of Merit.
DDB’s Edmonton office won the Award 000CN.AJSCapital_BusCard_nBL.indd 1 4/7/10 12:49:42 PM

for Excellence in the marketing communica-

tors category. The office developed Servus Credit Union’s “Feel
Good Ripple” campaign,
which will also be featured
as one-of-seven “best of
the best” case studies in
the association’s publi-
cation, Communication ~ Custom Wrappers & Chocolate Products~
World. Making a mark
Are you serious about promoting
Edmonton’s Eco Action Challenge team wants to put the000.Chocowrap_BCard_nBL.indd 1 3/31/10 10:15:10 AM

Silver tongued salute
The Edmonton Chinese Bilingual
Education Association has won the City of
Edmonton’s Salute to Excellence Award of
Distinction.
The ECBEA is continuously finding
ways to bring colourful Chinese history
and cultural activities into city schools.
Nearly 2,000 students at 12 Edmonton
Public Schools participate in the ECBEA’s
programs.
Your face here
Do you have a promotion, award, grand opening or new
hire the Edmonton business community should know
about? Email submissions to rwright@edmontonchamber.
com with “Faces and Places” in the subject line and your
face could be here next month.
city on the environmental map this year. The Alberta government’s your business? WE ARE.
EcoAction Challenge is underway, and Edmonton’s team wants you EDMONTON COMMERCE NEWS is mailed to ALL businesses
to commit to one of 10 simple acts in 2010. in Edmonton, to government and association leaders in the
You might install water saving devices on faucets and toilets, Edmonton region and to all Alberta Chambers. Take advantage
or clean sticky surfaces with baking powder, rather than chemical of this great opportunity to promote your services and products
cleaners. The city’s eco-footprint calculator might help decide to a targeted market of decision-makers and purchasers in the
what parts of your daily regiment need greening. Edmonton area and beyond.
Visit edmonton.zerofootprint.net. ADVERTISE TO MORE THAN 175,000 READERS!
AUGUST 2010 ISSUE SEPTEMBER 2010 ISSUE
Wonder women AD DEADLINE: AUGUST 6 AD DEADLINE: SEPTEMBER 3
THEMES: EDUCATION AND THEMES: TECHNOLOGY, INNO-
Congratulations to the YWCA’s Women of Distinction WORKFORCE, HEALTH AND VATION AND MANUFACTURING
WELLNESS
Award winners, whose contributions to a broad range of cat-
egories – including arts, athletics and community service – were BOOK YOUR ADVERTISING TODAY
honoured at the beginning of June.
Winners included: Carrie Hokan, Punita Chohan, Jen Pan- CONTACT AMANDA HELMLE AT:
teluk, Darvey-Lynn Marc, Nora Abou Absi, Barb Reid, Carol
(780) 990-0839 EXT. 223,
AHELMLE@VENTUREPUBLISHING.CA
McBee, Dr. Wafaa Youssef, Maureen Collins, Anna De Luca,
Marcella Wright, Orysya Svystun and Linda Hughes.

000.CNewsPromo_BCx2.indd 1 JUNE/JULY 2010 Commerce6/8/10

News4:01:23
27�PM
Listening, Jack Wright and his team can help your business with
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