Professional Documents
Culture Documents
WWD 2013 07 26
WWD 2013 07 26
WWD
SECURITY BREACH
Garden
SAKS INC. stock was active Thursday, amid contin-
ued speculation that a deal may happen soon and that
private equity firm Sycamore Partners could enter
the bidding for the luxury chain in tandem with an-
other party.
Path
There were also reports that Saks and Hudsons
Bay Co., which is bidding on Saks, had hired addi-
tional banks for advice.
Shares of Saks closed down 0.2 percent, or 3 cents,
to $15.18 Thursday in heavy trading. More than 4.5 mil-
lion shares traded hands, well above the 2.7 million av-
erage for the past three months. The company ended
Aerin Lauders lifestyle brand is blooming the day with a market capitalization of $2.2 billion and
the stock has proven to be volatile as investors bet on
with a scent quintet that will be launched whether the company will ultimately be bought out.
in November. The fragrances Gardenia It could not be determined who Sycamore could
Rattan, Amber Musk, Lilac Path, Ikat be partnering with, but sources said it could be
Starwood Capital, which is mostly interested in Saks
Jasmine and Evening Rose feature real estate and is said to be bidding for Saks against
floral notes and each will retail for $110 Hudsons Bay, operator of Lord & Taylor in the U.S.
and Hudsons Bay in Canada. Hudsons Bay could
for a 50-ml. bottle. They will be sold in purchase Saks on its own or choose a partner to mini-
about 100 specialty store doors in the mize risk.
U.S. Industry sources estimated they Sycamore is considered a smaller private equity
but the firms manager director and cofounder, Stefan
could do $8 million at retail in their first Kaluzny, is well-connected. Hes not big enough to go
year on counter. For more, see page 6. after Saks alone but he can pick up the phone and
PHOTO BY JOHN AQUINO, STYLED BY SHARON BER call anyone, said one financial source. Sycamores
SEE PAGE 5
2 WWD FRIDAY, JULY 26, 2013
WWD.COM
COURTESY OF BULGARI
at Bulgaris Omnia
This investment enhances FFMs ever- ofces in Paris, London, Tokyo and we need to Crystalline eau de
growing portfolio of services offered to the start thinking about China. parfum campaign
fashion community, specically in relation to Bijoor said the product and technology team shoot featuring model
connecting brands with retailers and buyers, has 15 staffers now and would be doubled. Edita Vilkeviciute.
said Gina Sanders, president and chief execu- Joor launched in March 2010 and raised its
tive ofcer of Fairchild, which includes WWD Series A funding of $5.5 million in July 2011.
Pact Targets Bangladesh Safety Issues including Carrefour SA and J.C. Penney Co. Inc., in a massive
hacking and data breach scheme. PAGE 1
A high level Tripartite Committee, chaired by the Speculation mounted Thursday that private equity rm
By MAYU SAINI secretary of the Ministry of Labor and Employment, Sycamore Partners could enter the bidding for Saks Inc.
will review, update and implement the Plan of in tandem with another party. PAGE 1
A COALITION of industry and government agencies Action, including for activities to be carried out this
signed an agreement in Dhaka, Bangladesh, Thursday year and in 2014 and 2015. The ILO will support this
to more aggressively address safety and labor issues in with a three-year program on improving working
Kering and LVMH Mot Hennessy Louis Vuitton on
the countrys troubled garment industry. conditions in the ready-made garment sector. Thursday reported lackluster second-half results as
The National Tripartite Plan of Action, or NTPA, In an interview with the BBC this week, Reddy economic volatility continued to impact the brands. PAGE 4
is a measure that focuses specically on re safety said that one of the important commitments is
and structural integrity, both part of the critical is- to assess all the ready-made garment factories in Aerin Lauder is expanding her lifestyle brand into
sues looming over Bangladeshs $20 billion garment Bangladesh by the end of this year. It is estimated fragrance by launching ve scents in November. PAGE 6
industry after the recent tragedies that claimed that some 3,500 factories are there, he said.
more than 1,200 lives. Separately, but also involving the ILO and the Pomellato and ICR-ITF have produced three juices for
Key provisions would include regular assess- ministry of labor, was a rumble of discord, expressed the jewelers rst fragrance line, Nudo, after the brands
ment of the structural integrity and re safety of at a press conference at the Dhaka Secretariat. This famous Nudo rings. PAGE 8
factories, strengthen labor inspection and focus on has been increasing since the statement by ILO on
workers and management training in addition to Monday that described the new Bangladesh Labour Joe Eck is working to move forward in life since the
strengthening workers rights and helping with the Amendment Bill passed on July 15 as several im- passing of his husband and coauthor of the just-released
rehabilitation of disabled workers. portant steps short of being in conformity with rati- To Eat: A Country Life. PAGE 10
Its a step further, especially because its ed international labor standards.
driven from within, with the guiding hand of the Rajiuddin Ahmed Raju, minister for Labor and Miu Miu is bringing its feminine perspective back to the
International Labour Organization, a Bangladesh Employment, expressed his dissatisfaction with the Venice Film Festival, which this year runs from Aug. 28
Garment Manufacture and Export Association, or ILO reaction to the amendment. through Sept. 7. PAGE 11
BGMEA, ofcial told WWD. The ILO noted that a number of restrictions to
Driving it from within were the tripartite stake- workers freedom of association rights, which have
holders representatives of the government, em- been the subject of ILO concerns, were not ad-
A four-hour documentary, brainchild of cologne-based
ployers and workers organizations. These included dressed by the amendments. For example, major television journalist Martina Neuen, likens fashion to
Mikail Shipar, secretary of the Ministry of Labor areas that remain to be addressed include the re- religion. PAGE 12
and Employment; Md. Fazlul Hoque, president, duction of the 30 percent minimum membership re-
Bangladesh Employers Federation; Mohammad quirement to form a union. The amendments also ON WWD.COM
Hatem, rst vice president, Bangladesh Knitwear do not extend freedom of association and collective
Manufacturers and Exporters Association; Roy bargaining rights to workers in export processing
Ramesh Chandra, secretary general IndustriALL zones. Some new provisions of the law, for example BEAUTY: Bulgaris latest fragrance is crystal-clear. The Italian
Bangladesh Council, or IBC, and Sukkur Mahmud, with respect to rights of workers who are contract- jeweler is introducing Omnia Crystalline eau de parfum, an
chairman, National Coordination Committee for ed for services, and new exclusions from coverage upscale rendering of its 2005 eau de toilette of the same
Workers Education, or NCCWE. The meeting was of the labor law of certain sectors, may raise new name. For more, see WWD.com and page 8.
held at the Ministry of Labor and Employment. and additional concerns about conformity with the
We welcome this endorsement of the integrated ratied conventions, the ILO said.
National Tripartite Plan of Action on Fire Safety Ahmed Raju said on Thursday that the govern- CORRECTION
and Structural Integrity, which will be the main ment was ready to protest the ILO statement and
The Piaget store that will open at 36 East 57th Street in
framework document for improving working con- that being a neutral body, the ILO cannot give such
Manhattan this fall will be temporary until its permanent home
ditions in the garment industry in Bangladesh, statement, especially without holding discussions
at 730 Fifth Avenue is completed. This information was incorrect
Srinivas B. Reddy, director of the International with the government, the ILOs local ofce or other
in a Fashion Scoop on page 7, Monday.
Labor Organization, or ILO, ofce in Dhaka said labor organizations.
in a statement. It is another important step in our Meanwhile, safety and compensation for work-
progression towards improving worker safety in the ers continues to be a key concern for global groups TO E-MAIL REPORTERS AND EDITORS AT WWD, THE ADDRESS IS
RMG sector in Bangladesh. as well. To this end, IndustriALL Global Union, FIRSTNAME_LASTNAME@FAIRCHILDFASHION.COM, USING THE INDIVIDUALS NAME.
WWD IS A REGISTERED TRADEMARK OF ADVANCE MAGAZINE PUBLISHERS INC.
The ILO has been asked to assist in the imple- IndustriALL Bangladesh Council and other global COPYRIGHT 2013 FAIRCHILD FASHION MEDIA. ALL RIGHTS RESERVED. PRINTED IN THE U.S.A.
mentation and coordination of the new NTPA, ac- allies have called for a meeting in Dhaka on Aug. VOLUME 206, NO. 18. FRIDAY, JULY 26, 2013. WWD (ISSN 01495380) is published daily (except Saturdays, Sundays
and holidays, with one additional issue in March, May, June, August, October and December, and two additional
cording to Reddy. 11 and 12 and will invite the companies that placed issues in February, April, September and November) by Fairchild Fashion Media, which is a division of Advance Magazine
The plan of action would be dynamic, and would orders in the damaged factories to attend. Publishers Inc. PRINCIPAL OFFICE: 750 Third Avenue, New York, NY 10017. Shared Services provided by Cond Nast:
S.I. Newhouse, Jr., Chairman; Charles H. Townsend, Chief Executive Ofcer; Robert A. Sauerberg Jr., President; John W. Bellando,
clarify the rules by setting out legislation and poli- These include brands such as Benetton, Mango, Chief Operating Ofcer & Chief Financial Ofcer; Jill Bright, Chief Administrative Ofcer. Periodicals postage paid at New York, NY,
cy, administrative and practical activities. It would Wal-Mart, Primark, Disney and international agent and at additional mailing ofces. Canada Post Publications Mail Agreement No. 40644503. Canadian Goods and Services Tax
Registration No. 886549096-RT0001. Canada Post: return undeliverable Canadian addresses to P.O. Box 503, RPO West Beaver
then identify the partner responsible for imple- Li & Fung, all of whom had orders placed at fac- Cre, Rich-Hill, ON L4B 4R6. POSTMASTER: SEND ADDRESS CHANGES TO WOMENS WEAR DAILY, P.O. Box 15008, North
mentation and a time frame. tories located in the Rana Plaza building or at Hollywood, CA 91615 5008. FOR SUBSCRIPTIONS, ADDRESS CHANGES, ADJUSTMENTS, OR BACK ISSUE INQUIRIES: Please
write to WWD, P.O. Box 15008, North Hollywood, CA 91615-5008, call 800-289-0273, or visit www.subnow.com/wd.
The plan has been in the making for months. It Tazreen Fashions. Please give both new and old addresses as printed on most recent label. For New York Hand Delivery Service address changes or
is based on both the National Tripartite Plan of We hope that all brands associated with these di- inquiries, please contact Mitchells NY at 1-800-662-2275, option 7. Subscribers: If the Post Ofce alerts us that your magazine
Action on Fire Safety in the ready-made garment sasters will make attendance at this meeting a prior- is undeliverable, we have no further obligation unless we receive a corrected address within one year. If during your subscription
term or up to one year after the magazine becomes undeliverable, you are ever dissatised with your subscription, let us know.
sector signed on March 24 and the Joint Tripartite ity, said Liz Parker of the Clean Clothes Campaign You will receive a full refund on all unmailed issues. First copy of new subscription will be mailed within four weeks after receipt
statement adopted on May 4. group. Charity projects such as training or psycho- of order. Address all editorial, business, and production correspondence to WOMENS WEAR DAILY, 750 Third Avenue, New
York, NY 10017. For permissions requests, please call 212-630-5656 or fax the request to 212-630-5883. For all request
The pressing need for action in Dhaka contin- logical support are totally insufcient. These families for reprints of articles please contact The YGS Group at condenast@theygsgroup.com, or call 800-501-9571. Visit us online at
ues. The horror of the tragedy at Savar, where 1,129 need full and fair compensation so they can start to www.wwd.com. To subscribe to other Fairchild Fashion Media magazines on the World Wide Web, visit www.fairchildpub.com.
Occasionally, we make our subscriber list available to carefully screened companies that offer products and services that
people lost their lives after the nine-story Rana rebuild their lives in a manner of their own choosing. we believe would interest our readers. If you do not want to receive these offers and/or information, please advise us at
Plaza collapsed, trapping garment workers in the According to the Clean Clothes Campaign, the P.O. Box 15008, North Hollywood, CA 91615-5008 or call 800-289-0273. WOMENS WEAR DAILY IS NOT RESPONSIBLE
FOR THE RETURN OR LOSS OF, OR FOR DAMAGE OR ANY OTHER INJURY TO, UNSOLICITED MANUSCRIPTS, UNSOLICITED
rubble, as well as several incidents of re, includ- estimated long-term compensation for Rana Plaza ART WORK (INCLUDING, BUT NOT LIMITED TO, DRAWINGS, PHOTOGRAPHS, AND TRANSPARENCIES), OR ANY OTHER
ing the one at Tazreen Fashions where 112 people will be more $71 million and for Tazreen, $5.7 mil- UNSOLICITED MATERIALS. THOSE SUBMITTING MANUSCRIPTS, PHOTOGRAPHS, ART WORK, OR OTHER MATERIALS FOR
CONSIDERATION SHOULD NOT SEND ORIGINALS, UNLESS SPECIFICALLY REQUESTED TO DO SO BY WOMENS WEAR
died last November, continues to stir fear and panic lion. These gures include compensation for pain DAILY IN WRITING. MANUSCRIPTS, PHOTOGRAPHS, AND OTHER MATERIALS SUBMITTED MUST BE ACCOMPANIED BY A
among workers in other factories. and suffering, as well as long-term loss of earnings. SELF-ADDRESSED STAMPED ENVELOPE.
NEW YORK //SEPTEMBER 18, 2013
SPONSORED BY:
4 WWD FRIDAY, JULY 26, 2013
rm of Wilk Auslander and a former fed-
eral prosecutor in New Jersey, said, Its [payments] system. 7-Eleven declined comment, while only
Wet Seal responded to questions as of
ed while traveling in the Netherlands.
Three others remain fugitives. In addi-
not unusual to have an indictment under press time. Alyson Barker, Wet Seals tion, one of the men who remains at large
seal for several years. Often times it is MITCHELL EPNER general counsel, said, In May 2008, we is also the subject of two federal indict-
because the defendants are out of the became aware that a criminal group ments from the U.S. Attorneys Ofce in
country and you want to have the indict- obtained unauthorized access to our in- Manhattan. One indictment is for the al-
ment in place to stop the statute of limi- card number and related data when com- formation systems in an attempt to steal leged hacking of computer servers used
tations from running out. pared with the American cost, noting credit and debit card data of our custom- by Nasdaq and the other for alleged
The former prosecutor also explained that the fraud is discovered less quickly ers. Through an investigation led by an stealing of bank account information by
that both the U.S. Attorneys Ofce in in Europe than with a card from North independent, third-party computer fo- hacking U.S.-based nancial institutions.
New Jersey and the Department of America and that the cards value is rensics rm, and corroborated by mem- Assisting in the investigation that led
Justice have been at the forefront of tack- heightened by how long one can use it bers of the U.S. Secret Service and U.S. to the indictment disclosed on Thursday
ling these types of information technol- before it being agged. Department of Justice, we found no included special agents from the U.S.
ogy and data privacy cases. The whole value in stealing credit evidence to indicate that any customer Secret Service, public prosecutors with
This is very serious stuff, Epner card information is the ability to use it credit or debit card data or other person- the Dutch Ministry of Security and
said. The two offices recognize that to get real goods and services. These de- ally identiable information was taken. Justice, as well as the U.S. Attorneys
if people really fear identity theft and fendants can get more goods and services In working with the major credit card Ofces in Kansas and Georgia.
Saks Suitors Lucky Line Touts Made in USA more important to consumers.
Lucky Brand teamed with Greensboro-based
Cone Mills to develop innovative domestically
Making Moves
{Continued from page one}
By ROSEMARY FEITELBERG
$15.18
quality and the type of environment clothes are being made Going forward, U.S.-made products should make up 25 percent
in, DeMattei said. There seems to be more of a movement of all denim sales, DeMattei said.
AFTER EXPERIENCING a 7
ista has really welcomed it with
open arms we have become
the number-two styling line in
drugstores in just a few months.
percent increase in sales be- We think the consumers were
tween 2011 and 2012, ethnic hair waiting for a point of view ex-
care brand SoftSheen-Carson is pressed [on shelf] in the natu-
looking to continue broaden- ral category.
ing its brand proposition and Although the brand
its consumer base. would not talk numbers,
Going from a niche, insiders believe last years
relaxed [hair] focused six new stockkeeping
consumer base and in- units within the Dark and
creasing our multiethnic Lovely and Au Naturale
outreach are big focus- brands generated $30
es of ours, said Nicole million at retail. The new
Fourgoux, vice president products Amla Legend
and general manger of Rejuvenating Oil, Au
LOral-owned SoftSheen- Naturale Beyond Gentle &
The Nail Polish Effect Not everything can grow at sales and 20 percent of the
By MOLLY PRIOR 40 percent a year, but if it grows rms color cosmetics segment.
at 5 or 6 percent, thats pretty With increased exposure to
NAIL POLISH has added a good. Growth invites a lot of the nail category, retailers and
shiny gloss to beauty sales in people to jump in, but when you beauty rms are determined to
recent years, and the category invite a lot of people, not every- encourage the categorys growth
continues to grow at a robust one qualies, David Greenberg, spurt. Retailers including
double-digit clip. president of Maybelline New CVS Pharmacy with Nail HQ and
But its meteoric rate of York, Garnier and Essie at Sephora with its Nail Studio
growth has begun to slow some- LOral, told attendees at a re- have carved out generous dis-
what, showing a slight ssure in cent panel hosted by Cosmetic play space for nail polish. The
the categorys lacquer, despite Executive Women. Sephora in New Yorks Times
a horde of new entrants into the Industry consultant Allan Square expanded its Nail Studio
business across both mass and Mottus forecasted that gains area with seven nail play sta-
prestige. Sales of prestige nail may settle in the mid-single- tions, outfitting each with an
products gained 19 percent in digit range, but added, Its iPad and a host of nail polishes
the year-to-date period ended a good spot to be in. Mottus and tools to allow shoppers to
in May, compared with an in- noted texting which puts try the latest nail effects, such as
crease of 42 percent growth for
full-year 2012 and 67 percent the
prior year, according to The NPD
Group Inc. In the mass market,
nail polish sales rose 19 percent
for the 52-week period ended
May 19, compared with gains of
24.8 percent for full-year 2012
and 35.7 percent in 2011, accord-
ing to SymphonyIRI Group.
Growth overall is strong,
and it continues to be strong.
The momentum is still there,
hands front and center has
served as a boon to nail groom-
ing. Nail is a heavy-use prod-
uct business frequent appli-
cation means you can sell a lot
[of bottles], said Mottus.
The categorys jaw-dropping
growth has prompted a slew of
acquisitions in recent years:
Essie is now owned by LOral,
OPI by Coty Inc., and Sinful
Colors and Pure Ice are part of
ombr, neons and brights, stud-
ded leather, and chalkboard.
The Ciat brand has created
a microsite for its Chalkboard
Manicure Kit that allows visi-
tors to share their designs in the
Doodle Gallery. The prestige
channel, in particular, is awash
with niche nail polish ranges, in-
cluding Ciat, JinSoon, Deborah
Lippmann, Julep, Nails Inc. and
Butter London.
A rendering of CVS Pharmacys Nail HQ display.
create new technology creasingly bold trends in nail
to expand the category. may soon prompt consumer
For instance, at the
KAREN GRANT, THE NPD GROUP preference to swing the other
Cosmoprof North direction toward cleaner, more
America trade show, traditional looks.
held earlier this I feel a little bit tired for all
month in Las Vegas, Wa l g r e e n s High-impact displays, promo- the gimmicks, said Jin Soon
a company called and its regional tions and dedicated large self- Choi, a highly sought after edi-
Tatz Nailz cre- chain Duane service nail color units bring torial manicurist who oversees
ated a stir with its Reade have focus, excitement and attention three eponymous nail spas in
imaging machine cleared addition- to the category. Digital and so- New York and a nail polish col-
that allows users al space and cre- cial media as conduits for edu- lection that was launched in
to select from a ated dedicated dis- cation, incentive and engage- late 2012. Choi forecasted that a
host of designs or plays for a rainbow ment with customers is also an simple nail color with a slight
upload their own of nail polish shades. area in which we have part- twist will be favored for fall.
digital image (say, the The nail polish nered with retailers to highlight Choi is fond of a matte blue nail
pattern of their dress A rendering of category continues to the category. DeVita said con- with a smooth nish and a sub-
or their boyfriends the Nail Studio ourish, and we know its very sumers continue to experiment tle hint of shimmer. The shade
photo), which is then at Sephora. popular among our customers, with color blue and green Blue Iris (a deep electric blue)
printed on each nail. said Shannon Curtin, divisional hues have been strong perform- is a best seller in the JinSoon
The whirl of activity has Revlons portfolio. As vice president and general mer- ers this year and dabble in Nail collection, which is sold at
created a billion-dollar industry large beauty companies have chandising manager for beauty, nail art and special effects. Sephora, Henri Bendel, Space
in the U.S.: Retail sales reached increased their presence in personal care and seasonal Sally Hansen Fuzzy Coat, which NK and Nordstrom. While inter-
$1 billion in 2012, up 26 percent nail care, theyve also increased at Walgreens. There are new imparts a woven-ber effect, is a est in over-the-top textures may
from $793.8 million in the prior their exposure to swiftly chang- trends developing daily, and we strong seller, she said. fade, clean nail art has staying
year, according to Euromonitor ing trends and potential sales have expanded our assortment Like Sally Hansen, a host of power, said Choi, referencing
International. uctuations. For instance, Stifel to reect a variety of brands and nail polish brands continue to the Skinny V in gold on olive
But for any category, main- analyst Mark Astrachan esti- nail accessories. launch new colors and nishes green nails that she created for
taining double-digit growth is a mates that OPI currently ac- A number of stores, including to excite consumers. Their inter- Prabal Gurungs show during
tall order. counts for 6 percent of Cotys Wal-Mart, have placed assort- est in decals, art effects and 3-D fashion week in February.
beauty
WWD.com/
beauty-industry-news.
Bulgari Updates Omnia Range
MILAN Bulgaris latest fragrance The fragrance hits stores in
is crystal-clear. The Italian jeweler, September worldwide, reaching about
part of LVMH Mot Hennessy Louis 22,000 doors. While Manini declined to
La Rinascente will dedicate three of its In keeping with Pittis ongoing inter- ing the teal-colored juice. Essential Homme, InStyle and GQ.
window displays to memory through a national push, this year Shahzad Haider, This is the rst fragrance that we While executives declined to com-
jumble of video clips from decades past. chairman of the Fragrance Foundation have been able to fully launch from bot- ment on projected sales, industry
The fair itself will again be held at the Arabia, will discuss the Middle Eastern tle design to the [juice] itself to the im- sources estimate that Perry Ellis
Tuscan citys Stazione Leopolda, an old rail- market, interviewed by journalist and per- aging [that is] reective of the new posi- could do $4 million in sales in its rst
way station converted into an exhibition fume critic Chandler Burr. C.M. tioning, noted Cronin. Were targeting year on counter.
WWD FRIDAY, JULY 26, 2013 9
WWD.COM
oped for us in Europe and in Asia private clients. Enter Tisch.
and russia. It works really well. She had long been fashion-ob-
Creatures of the Wind will sessed, a condition nurtured on
have its first event for fall. We European vacations with her par-
often get asked why specific ents as a girl. At one point, her
styles arent in stores, if other mother suggested a job in an in-
colors are available, etc., says dustry where maybe you can buy
Shane Gabier, who designs the the clothes versus working in the
line with Chris peters. So its clothing industry. Tisch worked
Bridget Foleys great for people to have the in the insurance field, and moved
Diary chance to really get their hands on to private banking.
on the pieces that may not be Ive always loved finding the
Suite
available otherwise. new designers and brands, says
Suite 1521 will host collections Tisch, loved when someone
in trunk-show-style shopping would stop me on the street
events, typically two days each, Where did you get that? I love
with the designer in attendance. what youre wearing. At Tuleh,
These events will occur on the Tisch and other private clients
1521
wholesale buying schedule, with would come in, try this or that,
designers presenting their collec- Bradley would give his opinion,
tions soon after the runway or re- and suddenly it was a social event.
sort pre-fall showings. members post-Tuleh, the two women
will access the calendar and reg- kept in touch. What we kept
ister via a Web site that goes live coming back to was that we
late next month; there will be no missed that atmosphere at
e-commerce element. Sessions Tuleh, Tisch says. At the same
will run for three hours, with time, they would lament the
limited openings. Some early lack of specialness they found in
lizzie Tisch
in mary
Katrantzou
and Kim
Kassel in
antonio
berardi.
beast would argue no. Theyre entirety collections that have of Katrantzou at Colette a few turned merchan- be open monday
about to do something about it.
Kim Kassel and Lizzie Tisch,
no or limited exposure in tra-
ditional retail and even online.
years ago. The store didnt have
a particular dress in her size,
dise will reside.
There will also
very intimate through friday with
no planned weekend
longtime friends, longer-time
fashion junkies and new busi-
Its about establishing new de-
signers, Kassel says, designers
so Tisch Googled and stalked
before making contact with the
be an incentive
program based on and private hours, though flex-
ibility is essential to
ness partners, want to renew
the personal shopping experi-
who dont have their own stores,
[who] cant get the representa-
designer; the two ultimately
became friends. Tisch credits
dollars spent.
Kassel and and special, the focus on custom-
er service. Similarly,
ence. Not personal as in were- tion to show their full vision to a Katrantzou with being the one Tisch met July and August
tracking-your-online-searches
personal, but as in come in,
clientele here. They have a rack
or a T-stand, and by the time you
that sort of moved us forward,
putting them in touch with other
through fashion.
Kassel worked
like you should be dead
months for us, ac-
talk, browse (the old way), meet
designers, try on and, most im-
get to it, you cant find your size.
The partners conversation
British designers.
Katrantzou calls Suite 1521
in high-profile
public relations
needed a key cording to Kassel, for
two reasons: because
portantly, discover personal.
Theyre about to launch Suite
is laced with the names of de-
signers theyve secured for their
the perfect platform for young
designer brands based in the U.K.
(Calvin Klein,
Jeffrey) until its to get in. by early July, the re-
sort wholesale sea-
1521, a shopping concept set to launch preen, Todd Lynn, who do not yet have their own re- irritations won son is pretty much
open in a graceful 4,000-square- rodarte, Tabitha Simmons, tail outlets in the U.S. I see it as a out and she quit. Lizzie Tisch over, and because a
foot former gallery space at 980 Jonathan Saunders and with stepping stone to opening a store. Eventually bored good percentage of
madison Avenue. The concept is references to their own fashion Another key commitment: Giles and having become friendly their initial clientele will be leave
part trunk show, part in-person soul-mate status. They men- Deacon, of whom Kassel has been with Tulehs Josh patner and town for the summer You know,
flash sale, presented with an tion showing up somewhere in a private client; hes made her Bryan Bradley through Jeffrey, school vacation.
aura of exclusivity members the same prada leather coat last two met gala gowns. A spunky she called and said, Ill do any- Yet this is no wealthy womens
only, with annual dues of $500. there were three made, says client-enthusiast, Deacon sees in thing. Two days a week led to vanity project. Kassel, Tisch and
We were thinking that it Kassel and offer a charm- Suite 1521 a path to a robust U.S. seven years. their tight staff (four in total) will
should feel very intimate and pri- ing anecdote about a charming client base. his event (Kassel The trek from the Upper spend their summers receiving,
vate and special, like you needed item: In a rare online purchase, and Tisch prefer the more cel- East Side to Tulehs studio on packaging and sending the merch
a key to get in, says Tisch. The Tisch bought a markus Lupfer ebratory term to the ho-hum ap- Chrystie Street was definitely off to clients, while also staffing
name was chosen to suggest in- sweater. I e-mailed Kim and pearance or impersonal sale) another world, one in which The Closet. Theres something
timacy, and was inspired by a said, he just put up the cutest will focus on what he calls cou- Kassel learned the nitty-gritty of else they expect to do right away:
conversation with her husband, sweater; you should go get it ture and demi-couture, the part the fashion business outside the make money. Were self-funded,
Jonathan Tisch, whos in the too! And she said, If you tell me of the collection made in his ate- realm of p.r. She loved that the but we had to go through a lot
hotel business, she says. Jon its the one with the bunny ears lier in London. I can come over, collection was being designed of approval before either of us
and I had to go to something at Im going to kill you. Turns out, I can meet the client base, which right behind me; you could see could take that money and put
the regency, and we walked out Kassel has already purchased [sounds like] all the right women I every aspect of it, and that she it into something, Kassel says,
of Suite 1521. he said, Why not? the sweater, not for herself, but want to be getting involved with, worked within a fun, fancy-chic noting that their business plan
I called Kim said, Why cant we as a birthday gift for Tisch. Deacon says. The thing that super circle including Amanda Brooks forecasts profitability by the end
use Suite 1521? (The actual suite most of the launch designers appeals to me is meeting them. and Lillian von Stauffenberg. of year one. Not fabulously prof-
number of the showroom is 305.) are British, a group Tisch and Thats how the business has devel- Among the tasks she embraced: itable, but profitable.
eye
Label Denim line. They were
joined in a civil union in 2000
in Boston, Eck, who is We all love that quite prim, very up there on all sorts of shnets
originally from New Jersey, Joe Eck in British, Sixties sensibility, said and things because when you
recalls. It was Friday night, his sons Chung, who arrived fashionably buy Wolford and it rips after the
and it was very crowded. apartment in late. I think theres a romanticism second time, youre like, Damn,
We couldnt move. I was New York. around other decades, especially there goes a hundred bucks.
with an old friend. I heard at the moment when in the modern CHLOE SORVINO
WWD FRIDAY, JULY 26, 2013 11
WWD.COM
small space
Butters Stotch of South Park.
MARC KARIMZADEH ART LOVE: Its no secret Lisa Perry has
an afnity for contemporary art,
BEVERLY HILLS HIGH: Lorena Sarbu presented particularly the pop variety. For her
her resort 2014 collection at her Beverly fourth artist-inspired, limited-edition
Hills home on Wednesday for celebrity collection, the designer turned to Robert
fans Rhona Mitra, Radha Mitchell, Minnie Driver, Indiana, who is perhaps best known for
Odessa Rae, Cara Santana and Cynthia Kirchner. his graphic Love image. That iconic
Big
Actors Danny Huston and Topher Grace were piece, Perry said, has made me happy
also in the mix at the luncheon, cohosted since I rst saw it when I was a little
by stylist Deborah Waknin. I wanted the girl. I admire the brilliance of an artist
show to reect my style, so what better that can create something that becomes
way than at home? I just hope the models iconic and recognizable for the ages.
dont have trouble with the cobblestones, It, along with other Indiana paintings
said the designer, who held such as Decade Autoportrait
certain pieces from the outdoor and Numbers, are worked into
patio presentation for her guests apparel pieces. The collection
to wear. Its very elegant, said will launch in early September
Mitra of her black tea-length at Perrys store on Madison
dress. Kirchner, meanwhile, Avenue as well as LisaPerry.
already had her eye on a com, with sales benetting
fuchsia gown for an event The Whitney Museum of
next week in the Hamptons, American Art. M.K.
and stylist Jessica Paster
Business
immediately pulled a few MIU MIUS WOMENS TALES: Miu
gowns for Christina Applegate. Miu is bringing its feminine
As a parting gift, each guest perspective back to the
took home a metal and Venice Film Festival, which
leather belt used in the this year runs from Aug. 28
show. MARCY MEDINA through Sept. 7.
In collaboration with
PRADAS GALLERY: With the independent lm show
new Prada Galleria, Venice Days, the fashion
the Italian luxury fashion A dress from Lisa Perrys label is presenting the fth
company plans to seriously new collection with and sixth installments of its
expand its presence in Womens Tales, a collection
Milans Galleria Vittorio
artist Robert Indiana.
of short lms by international WWD Marketplace is the premier destination
Emanuele II, home to its rst store, female directors. The Door by Ava
opened in 1913. To mark this centennial, DuVernay, and Le Donne della Vucciria for the industrys classified and career listings.
the new venue will have a exible by Hiam Abbass, will premiere on Aug. 29,
layout and new sales space, house the with both directors in attendance. Special
Fondazione Prada, areas for events and discussion panels related to the lms
the groups headquarters. Last week,
Prada unveiled the rst phase of this
project, which includes the renovation
and the role of women in cinema are on
the agenda later that week.
Last year, directors Zoe Cassavetes,
800.423.3314
wwd.com/marketplace
of an entire quadrant of the Galleria Lucrecia Martel, Giada Colagrande and Massy
near the existing Prada store and the Tadjedin participated in the Womens
new mens boutique on the ground oor. Tales, with various short movies that
The structure of the 19th-century played with fashion to express broader
Galleria consists of two glass-vaulted concepts. CYNTHIA MARTENS
12 WWD FRIDAY, JULY 26, 2013
WWD.COM
Renery29 Grows Up
traditional media world with magazine
titles, but as we embrace product and
technology, this has expanded to include,
yes, traditional media companies but
to eight to nine million when you take also commerce companies like Amazon
By RACHEL STRUGATZ into account its followers on social net- and eBay to community platforms like
works) and has 1.5 million e-mail sub- Polyvore, von Borries said. Its a reec-
NEW YORK Renery29 is ready to make scribers. The site features about 80 tion of our own journey and evolving into
the leap from fashion Web site to lifestyle posts per day, and in addition to a new a technology company. Our competitive
player and is looking to dene how the headquarters in New York City, main- set has greatly evolved.
next generation of media companies operate. tains ofces in Los Angeles, Chicago, San The two are xated on the notion of
Once a site that published just a sin- Francisco, Washington and London. product discovery and exposing users to
gle post per week, Renery29 now gar- Renery29 is on track to hit $25 mil- a range of brands and then getting them to
ners 90 million page views per month lion in ad revenue this year. In 2011, the check out whether its at Target, Rag &
and will see its rst overhaul since its site grossed $7.7 million in ad revenue, Bone or Brooklyn-based boutique Catbird.
launch in 2005 on Monday. and last year this nearly doubled to $14.6 They say that they in no way aim to com-
The look, which includes an updated million. Neiman Marcus has signed on as pete with these companies. A mock-up of Renery29s new homepage.
logo and a sleek, modern interface that a core advertiser for the relaunch, and Once someone is in an article [on the
tracks how articles are trending on social Converse, H&M, Samsung and Essie are site, the question is], how do you get them building brand integrated experiences,
networks, is part of the companys mis- continuing to advertise. to related articles? Stefano said point- Stefano said, adding that at Renery29,
sion to become a 24/7 technology life- An existing shop section pro- ing out that a Renery29 reader doesnt ads are viewed as product and are con-
style platform, according to cofounders jected to generate $2 million in sales in even leave the current page theyre on tinually integrated them into the con-
Philippe von Borries and Justin Stefano. 2013 will be expanded dramatically when they click on another article. It tent experience.
Its denitely not a magazine, said and relaunched in late August. Curated brings the news feed to the article page. A recent example: Renery29s Beach
Stefano. Were a media destination, its by Renery29 editors, the e-commerce Von Borries added, Were obsessed House in Montauk, a four-weekend pro-
not about still or ash content, its not section will feature 40,000 stockkeeping with the forward momentum of the page. gram sponsored by Sunglass Hut, Malibu
just at. The advertising side has been units that direct users to afliate Web We take the back button away from the Island Spiced Rum and Olay Fresh
a unique point of differentiation for us. sites for an immediate point of purchase. user experience. [Here] youre relent- Effects. A group of tastemakers have been
Our ads are real content that people are Von Borries and Stefano expect total rev- lessly moving forward. invited to the house to hang out, host par-
viewing the same they would view a com- enues to double next year. They also see Users are given recommendations of ties and then chronicle this on Instagram.
mercial if they were watching Bravo. the collection of data Renery29 has ac- similar stories they might like, powered Its about native advertising and
The site has seen 100 percent growth cess to as a future revenue opportunity. by Gravity, a technology that uses an al- aligning our advertising goals with a us-
year-over-year, receives 5.5 million Up until two years ago, our competi- gorithm to get know a reader. ers goals, Stefano said. Banners are a
unique visitors per month (this is closer tive set would have been squarely in the We have a different approach to dying dinosaur.