Created date March, 2017

Dung Hoang, SEOtheTop.com

seothetop@gmail.com
NI DUNG
1. K thut SEO Onpage 2017 c cn quan trng?
2. Cc yu t quan trng, bt buc vi Onpage
3. K thut ti u SEO Onpage
1. Xc nh t kha mc tiu cho mi Page
2. Cc yu t Onpage quan trng
3. V tr t t kha
4. Mt t kha
5. Xy dng lin kt ra ngoi trang (Outbound link)
6. Tch hp cc nt chia s ln mng x hi
7. Cc yu t Onpage khc
8. Cch gi chn ngi c li trang lu hn?
seothetop.com 2
Ti u On-page l g?
Ti u On-page l tp hp cc k thut ti u trang web
thn thin vi cc cng c tm kim, cng c tm kim
hiu c ni dung trn trang ca bn.
Mc ch: c v tr cao trong trang 1 kt qu tm kim ca
Google, Bing, Yahoo,

seothetop.com 3
Ti u On-page l g?
Phn bit Ti u On-site v Ti u On-page
On-site optimization l k thut ti u SEO tng th ton b
website: cu trc iu hng, URL, robots, sitemap,
On-page optimization l k thut ti u mt trang (page) c th ti
u t kha mc tiu, v tr t t kha, mt t kha, v nhiu
yu t khc

seothetop.com 4
1. On-page 2017 c cn quan trng?
Cng c tm kim s dng tp hp cc thut ton. Chng
da vo cc yu t khc nhau xp hng trang web ca bn
cho cc t kha nht nh.

Xp hng trang, Google khng ch xem xt yu t Onpage bi

vit, n cng a nhiu yu t khc nh tn hiu truyn
thng x hi (shares, likes, tweets, follows, ), cht lng
backlinks, Uy tn ca domain, v nhiu yu t Off-page khc.

Thut ton xp hng c thay i mnh m trong thi gian

gn y nhng yu t On-page vn rt quan trng bi quy
tc vng vn c p dng:
NI DUNG L VUA
seothetop.com 5
2. Cc yu t On-page quan trng
Chia lm 3 mc:
V cng quan trng
Quan trng
Kh quan trng

V cng quan trng

m bo Bot c th truy cp c trang nh ch mc
Ni dung duy nht, c o c gi tr
Tc load trang nhanh 3-5 giy
La chn t kha mc tiu ph hp cho ni dung
seothetop.com 6
Cc yu t On-page quan trng
Quan trng
Keyword xut hin trong cc Tag quan trng nh: Title,
Description, H1, URL, Anchor text ca internal link, ATL
ca nh
Lin kt ni b tr n nhng ni dung lin quan
Giao din p ng, tng thch vi nhiu thit b
D liu c cu trc, giu thng tin (Rich Snippets, Data
structured)
Ni dung c cp nht thng xuyn

seothetop.com 7
Cc yu t On-page quan trng
Kh quan trng
Keyword xut hin trong: Body content, Bold/Italic,
S dng Canonical
Kim tra broken link
Ni dung th hin trc quan sinh ng
Valide W3C HTML, CSS, Javascript

seothetop.com 8
iu hng website
iu hng tt gip ngi dng v search engine d dng tm n cc trang
thng tin trn trang ca bn, tng thi gian onsite
Cc vng iu hng ca site qua: Menu, Side bar, Breadcrumb, Footer
Cu trc site tt s c tri nghim ngi dng tuyt vi
Cu trc site tt gip cc con b crawl v nh index trang tt hn

c cu trc iu hng tt tham kho bi vit: Cu trc website tt nn

tng SEO thnh cng
seothetop.com 9
Hy to ra ni dung cht lng
Trc khi ti u Onpage hy ngh ti ti u ni dung trc
Bi Ni dung l yu t quan trng nht vi website, c gi v cng c
tm kim
Hy to ra ni dung cht lng c gi tr cho ngi c, khi c ngi
dng yu mn th Google cng s yu mn bn
Vit theo li t nhin truyn ti ni dung mt cch d hiu v n gin
nht c th
Nu bn khng th gii thch cho a tr su tui hiu c, th chnh bn cng
khng hiu g c - Albert Einstein

seothetop.com 10
3. K thut Ti u On-page
Xc nh t kha mc tiu cho mi Page Keyword Targeted
Cc Th Onpage quan trng: Title, Description, Heading,
V tr t t kha Keyword Place
Mt t kha Keyword Density
Ti u hnh nh Image Optimization
Xy dng lin kt ni b (Internal link)
Xy dng lin kt ra ngoi trang (Outbound link)
Tch hp cc nt chia s ln mng x hi
Cc yu t Onpage khc
Cch gi chn ngi c li trang lu hn?

seothetop.com 11
Xc nh t kha mc tiu
Vic u tin l cn phi xc nh c t kha mc tiu cho mi trang,
bn khng lm vic ny s lng ph thi gian v cng sc cho cc n lc
SEO sau ny.
Nhng cu hi t ra khi thc hin phn tch t kha thc hin chin dch
SEO thnh cng:
Sn phm, dch v ca bn l g? Khch hng tim nng ca bn l ai?
Khch hng s tm kim g nu cn gii php hoc sn phm ca bn?
Khch hng s c nhng suy ngh, thc mc g v sn phm ca bn?
Khi cn tr gip v sn phm, dch v h s tm kim qua nhng t kha no? ..

seothetop.com 12
Xc nh t kha mc tiu
Mt s cng c phn tch t kha:
Google Keyword Planner https://adwords.google.com/KeywordPlanner
Google Trends
Keyword research Moz https://moz.com/beginners-guide-to-seo/keyword-
research
Keyword Tool http://keywordtool.io
Google Search
Keyword Discovery

Xem bi vit hng dn chi tit:

>> Nghin cu t kha

seothetop.com 13
Xc nh t kha mc tiu
bc 1: Chn nhng t kha tim nng, nhng t kha lin quan ti ni dung ca
mnh
bc 2: Phn tch qua cng c Keyword Planner s cho bit s lng tm kim/thng
ca mi t kha, danh sch nhng t kha gi , la chn t kha ph hp cho ni
dung.
bc 3: La chn nhng t kha da trn gi v cm gic ca bn (kinh nghim)

seothetop.com 14
V tr t t kha
T kha xut hin TITLE
Xut hin URL
Xut hin th m t Description
Xut hin trong th H1
Xut hin on u tin ca ni dung
Xut hin trong thuc tnh ALT ca nh, trong tn nh
Xut hin trong Body
Xut hin trong cc heading H2, H3 (s dng t kha ph, bin
th t kha)
Xut hin trong th B, U, I
Xut hin trong Internal, External link
seothetop.com 15
Ti u cc Tags SEO quan trng
Title tag
Description tag
Keyword tag
Heading: H1, H2, H3
URL
Canonical
ATL image
Anchor text
Strong/Bold/Italic/Under

seothetop.com 16
Title
Th tiu ca trang, thng c s dng trn trang kt qu
ca tm kim (SERPs) hin th trong cc on preview, rt quan
trng i vi SEO v ngi dng, bi y l thng tin bn cung
cp cho ngi tm kim.

Lu v th Title:
M t thng tin quan trng nht ca trang
Cha t kha ngay phn u ca th
Ni dung duy nht, khng trng lp cho tng page
di t 35 65 k t (khng qu ngn hoc qu di)
Trnh nhi nht t kha qu 2 ln

seothetop.com 17
Title

seothetop.com 18
Title
Ngi dng c click n
trang ca bn khng l do
cch thc bn t tiu
c sc hp dn, gy s
t m v li ko c h
n trang khng
Tham kho K thut t
TITLE tng t l chuyn
i di y:

seothetop.com 19
Description tag
Meta Descriptions cung cp li m t ngn ngn v ni
dung ca trang web, c s dng trong cc kt qu tm
kim hin th preview cho trang web, tng t nh Title tag,
l 2 thng tin quan trng quyt nh khch tm kim c n
trang web ca bn khng.
Mt s lu v Description
M t ngn gn ni dung trang web ca bn
M t duy nht, khng trng lp cho tng trang
di khuyn ngh t 100-155 k t
t t kha chnh ngay phn u ca th m t khng qu 3 ln
Ch s dng 1 th Description cho 1 trang

seothetop.com 20
Description

seothetop.com 21
Keyword tag
Chng ta c nghe Google khng s dng yu t Meta Keyword trong xp
hng do b lm dng v nhi nht t kha qu nhiu, nhng theo ti
khuyn bn vn nn s dng Meta keyword mt cch hp l khai bo
1 t kha mc tiu 3-5 bin th ca t kha ph hp vi ni dung vn c
gi tr vi SEO.

seothetop.com 22
Heading
Cc th Heading l yu t xp hng rt quan trong vi SEO c bit l
th H1, cc th H2 th hin ni dung c phn cp v c cu trc r rng
thn thin v d hiu hn vi Search Engine
H1: l tiu bi vit, c cha t kha ngay pha u v ch s dng duy
nht 1 th H1 cho mi trang
H2: ni dung t chc thnh cc mc v mi th H2 th hin nhng im
chnh ca tng on trong bi vit, H2 c cha t kha 1 ln, v cha cc
bin th ca t kha.
H3: Tng t nh H3 nu ni dung phn cp H2 c nhiu mc con

seothetop.com 23
Heading

seothetop.com 24
Canonical tag
Trng hp trn website ca bn c nhiu trang xut hin cng ni dung
bi vit cn dng th Canonical tr ti URL bi vit gc trnh b
Google quy vo trng lp ni dung

seothetop.com 25
URL
Cu trc URL
URL thn thin vi ngi dng v c cha t kha
di khng qu 75 k t
URL vit thng khng du, khng cha cc k t c bit
Khng dng nhiu qu 3 subfolder

V d cu trc URL tt: http://seothetop.com/kien-thuc-seo/tong-quan-

ve-seo-slide-tai-lieu-seo-t3-277-157067.html

seothetop.com 26
Lm ni bt ni dung
Vic lm ni bt nhng cm t quan trng trong bi
vit gip c gi tp trung ch hn ti nhng ni
dung v gip c gi nm bt nhng thng tin chnh
ca bi tt hn, tng t nh th i vi cc cng c
tm kim.
S dng cc th sau trong khi son tho ni dung:
S dng cc th H1, H2, H3
S dng Anchor text
S dng keyword trong cc th Bold, Strong (B), In
nghing (I), gch chn (U)

seothetop.com 27
Lm ni bt ni dung v d

seothetop.com 28
Ti u Images
Cng c tm kim khng hiu thng tin hnh nh v th bn cn ti u ha
hnh nh
Hnh nh lin quan rt quan trng trong SEO
1 hnh nh n tng c th c gi tr hn 1000 li ni v vy hnh nh
rt quan trng trong ni dung ca bn v mi ni dung nn c t nht 3
hnh nh, t ng cnh ni dung lin quan th hin r hn v thng
tin bn mun truyn ti ti ngi c.
Ti u hnh nh trc khi upload: Resize, Compression
Chn nh dng file: GIF, JPG, PNG
S dng tn nh, thuc tnh ATL, m t nh
t tn khng du phn tch cc t bi k t gch ngang v d: vi-tri-dat-
tu-khoa-seo-onpage.png
Dung lng khng nn qu 100K cho nh ln, 50K cho nh trung bnh,
30K cho nh nh
t nh cc vng text c ni dung lin quan ti hnh nh
seothetop.com 29
Ti u Images
Bc 1: s dng keyword trong
tn nh
Bc 2: s dng keyword trong
thuc tnh ALT ca nh
Bc 3: ti u trang c cha
hnh nh
Bc 4: t nhng hnh nh
gn ni dung c cha t kha
Bc 5: Gii hn s hnh nh
trn 1 trang
Bc 6: S dng chia s hnh
nh ln cc trang, mng x hi

seothetop.com 30
Anchor text
Anchor text l on vn bn t trong siu lin kt dn link sang mt trang khc
Nu 2 lin kt trong mt bi vit cng dn ti mt URL th ch lin kt u tin
c tnh bi Google, v th lu khng nn dng qu 2 anchor text dn ti
cng 1 URL.
Trn mt bi vit c th dn nhiu anchor text theo tng mc theo ng cnh ti
cc ni dung lin quan
t t kha trong anchor text ph hp vi ni dung ca trang ch

seothetop.com 31
Lin kt ni b
Lin kt ni b l cc siu lin kt tr ti cc trang khc trong cng domain ca site

Hu ch nht cho vic thit lp kin trc trang web v qung b lin kt c ni dung cht
lng.

Gi khch truy cp lu hn trn website. S gim c t l thot (Bounce Rate).

Nn
Nn t ti thiu 3 v ti a 10 lin kt ni b trong mt trang ty di ca ni dung.

Lin kt trong ng cnh mt cch t nhin trong ni dung bi vit s c gi tr tt hn cc vng

iu hng

Lin kt t pha u ni dung c gi tr hn cc lin kt sau

Lin kt anchor text tt hn t trong hnh nh

Khng nn
Khng lin kt ti mt trang qu hai ln v Google ch tnh u tin.

Khng nhi nht mt anchor text qu dy d b quy vo SPAM.

seothetop.com 32
Lin kt ni b
T chc ni dung v xy dng lin kt nh Content HUB

T kha rng cho bi ch chnh, t kha long tail cho bi v tinh h

tr y t kha rng (wide keyword popular)

seothetop.com 33
Lin kt ni b

Tham kho mc xy dng lin kt ni

b trong bi vit: Chin lc SEO bn
vng

V mc Internal Link trong bi vit

Quy trnh SEO 2017

seothetop.com 34
Lin kt ra ngoi website khc
Lin kt ra ngoi tt cho SEO
Dn link sang cc bi lin quan
theo ng cnh
Dn link ra ngoi ti cc ngun
tham kho tin cy v c ch s DA,
PA cao tng nim tin vi cc cng
c tm kim
S lng lin kt ra ngoi khong
2-3 link cho mi bi vit, nn
Nofollow
Nn s dng link ra ngoi hp l
khng nn nhiu qu v nh s
dng rel="nofollow" trong tag <a>

seothetop.com 35
Tch hp nt chia s Mng x hi
Tng tc ca mng x hi cng l mt yu t xp hng,
v vy bn nn tch hp cc Plug-in cho cc mng x hi
ngi c d dng chia s bi vit ca bn.

seothetop.com 36
Mt s yu t Onpage khc
Giao din website thn thin v p ng vi cc thit b
Desktop, Mobile, Tablet
Mobile friendly c bit lu bn mobile bi Google c xu
hng u tin INDEX Mobile-first
D liu c cu trc - Schema.org nh du cc vng giu thng tin
ca ni dung lm tng t l chuyn click t tm kim n trang web
ca bn.
S dng cc th m t thng tin ca ni dung c cung cp bi
cc bn th 3 h tr chia s ln cc trang MXH ln nh:
Open Graph ca Facebook
Twiter Card
AMP - tng tc load trang web trong kt qu tm kim ca google

Tham kho bi vit Xu hng SEO 2017: http://seothetop.com/tin-

tuc-seo/13-xu-huong-seo-se-thong-tri-trong-nam-2017-t3-276-
157098.html
seothetop.com 37
Mt s yu t Onpage khc
Robots.txt file khai bo cc ti nguyn cho php hoc chn
cc bot truy cp
User-agent: * (cho php bot truy cp ton site)
Disallow: /bin/ (Hn ch khng cho BOT truy cp th mc BIN)

Xem thm bi vit: 27 Tiu ch SEO Onpage ca MOZ

seothetop.com 38
Mt s yu t Onpage khc
Sitemap.xml h tr bot thu thp v nh ch mc d hn
vi cc URL c lit k trong file sitemapx

seothetop.com 39
SEO checklist
Sau khi thc hin cc k thut
ti u SEO Onpage bn cn
kim tra li OK cha
Mt s cng c h tr
SEO Quake
MOZ bar

Xem hng dn chi tit SEO checklist ton

tp A-Z

seothetop.com 40
SEO checklist

seothetop.com 41
HTTP Errors
Kim tra cc li server
HTTP status
404: Kim tra cc li 404, to
cc trang bt li 404 gi chn
khch hng sang cc trang khc
500: Kim tra v khc phc cc
li t server gy kh khn cho
ngi dng v bot nh ch mc
ni dung trang web.

seothetop.com 42
Mt t kha
Chim khong 0,5-1,5% (words count)
T kha chnh nn xut hin khong 3-8 ln trong ni
dung ty thuc vo s lng t ca bi vit.
Phn b on u, gia v cui trang

seothetop.com 43
Phn b t kha
Trong hnh v d di y
Keyword chnh: Chocolate
Dunuts

seothetop.com 44
Onpage thnh cng??
Gi chn c khch hng, thi gian Onsite cao
T l Bounce Rate thp
T l khch hng return cao

seothetop.com 45
B quyt gi chn khch hng
Tnh hu dng (Usefulness ) - Khch truy cp
c th s dng thc t ni dung trang web khng?
Tnh mong mun (Desirability) - Trang web
cung cp nhng g khch truy cp mun?
Kh nng s dng (Usability) - Trang web c d
iu hng v tng tc?
Kh nng tm kim (Findability)- Khch truy
cp c th d dng tm thy ni dung c th trn
trang web?
tin cy (Credibility) - Khch hng c tin vo
nhng g trang web ca bn cung cp?
Kh nng tip cn (Accessibility) - Thng tin c
d truy cp trn nhiu thit b khng?
Gi tr (Value) - Liu vic truy cp trang web ca
bn c cung cp cho ngi c mt th g c
gi tr khng?
seothetop.com 46
B quyt gi chn khch hng
Ci thin tri nghim ngi dng:
Thit k giao din p thu ht, p ng cho cc thit b
desktop, tablet, mobile
iu hng n gin d s dng, c bit lu trn bn
mobile
S dng Font ch d c
Cc on khng qu di nn 5-7 dng cho mi on
S dng cc Heading H2, H3 tm lc tng ni dung quan
trong cho cc on
Lm cho vn bn d c hn, nh du cc text ni dung quan
trng dng Bold, Strong, Italic
C khong trng phn tch gia cc on
Vit ni dung di t 1500 t tr ln
Cu trc ni dung tt, d dng SCAN vi ngi c v my
seothetop.com 47
B quyt gi chn khch hng
Ci thin cht lng ni dung:
Cung cp nhiu thng tin c gi tr ti c gi
m bo ni dung trang lin quan vi t kha mc tiu
Vit bi vi phong cch th v, hp dn li cun
Th hin ni dung n gin d hiu, d lm theo, Nu bn khng th
gii thch cho a tr su tui hiu c, th chnh bn cng khng
hiu g c - Albert Einstein
S dng video, hnh nh, slides, inforgraphic

seothetop.com 48
B quyt gi chn khch hng
Ku gi hnh ng Call to Action
Kch thch ci TI c nhn ca ngi c
Ku gi hnh ng, khuyn khch ngi c bnh lun v
ni dung ca bn.
Tch cc phn hi comment v nhng cu hi ca ngi
dng

seothetop.com 49
Hy ghi nh
Cui cng hy ghi nh:
Tuyt i khng c nh la Google
Khng nhi nht t kha, lm dng Onpage qu
Hy vit t nhin cung cp nhng gi tr thc s cho c
gi

c c th hng cao nht nu bn cung cp c v truyn ti c

thng tin v ch ca bn tt hn nht, hp dn v hu ch cho ngi
c. V vy hy to ra ni dung c gi yu mn bn khi cng c
tm kim s yu mn bn.

CHC BN THNH CNG

seothetop.com 50
Link bi vit chi tit

http://seothetop.com/seo-onpage/ky-thuat-seo-onpage-
2017-co-con-quan-trong-voi-search-engine-t3-278-
157111.html

seothetop.com 51
Kt ni vi chng ti
Facebook: https://www.facebook.com/seothetop

G+: https://plus.google.com/communities/113200232971785819578

Twitter: https://twitter.com/seothetop

Blogspot: https://seothetop.blogspot.com/

WEBSITE: https://seothetop.com

seothetop.com 52
THANK YOU

seothetop.com 53