Business Communication in English for Marketing

Dr. Dana Cocargeanu, Department of Modern Languages and Business

Communication

Course outline
1. Course topics
a) Marketing and advertising activities
b) Branding
c) Developing a relationship with clients
d) Creating advertisements
e) International marketing

2. Learning materials

Brook-Hart, G. 2006. Business Benchmark. Cambridge: Cambridge University Press.

Cotton, D., Falvey, D. and Kent, S. 2006. Market Leader. Harlow: Pearson Education.

Handford, M. et al. 2011. Business Advantage. Cambridge: Cambridge University Press.

Powell, M. 2004. In Company. Oxford: Macmillan.

Sylee, G. 2007. English for Marketing and Advertising. Oxford: Oxford University Press.

3. Assessment:
a) Written test (50%)
b) Homework during the semester (20%)
c) Course attendance (10%) and participation (20%);

Attending at least 10 sessions is necessary to be given full points for attendance and
participation. If less than 10 sessions are attended, the points will be calculated based on
the number of sessions attended. Participation means being involved in classroom
activities, volunteering contributions, and completing homework.

Students who are unable to attend their groups class are welcome to join another group.
If this is necessary on a regular basis, students should discuss it with me about it in
advance. Below is the schedule for the groups I teach:

Tuesday, 10.30 am, room 1606, group Tuesday, 1.30 pm, room 1608, group
1717 1715

Tuesday, 12, room 1211, group 1701 Wednesday, 12, room 0502, group 1716