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Tôi Đã Kiếm 1 Triệu Đô Trên Internet Như Thế Nào pdf -
Tôi Đã Kiếm 1 Triệu Đô Trên Internet Như Thế Nào pdf -
com
Cng ng chia s sch hay: http://www.downloadsachfree.com
Table of Contents
Li gii thiu
LI TA
LI GII THIU
6. TH TRNG CA BN
7. CHO HNG
8. TO RA LU LNG D DNG
TM TT V KT LUN
Li gii thiu
Ewen Chia l{ mt c|i tn |ng n trong th gii marketing trn Internet. Cch
tip cn thc t v hu dng kim tin t Internet ca ng l{ iu m
nhng ngi mi vo ngh v thm ch c c|c chuyn gia y kinh nghim
nh chng ta phi n trng. Nhng ngi kinh doanh trn Internet nghe theo
Ewen c kh nng l{m tt hn nhng ngi khc bi ng c kinh nghim rt
rng v cc chin lc marketing trc tuyn. Mi ngi u s hc hi c
iu g t Ewen.
JOSHUA SLOAN
Ewen lun l{ mt trong nhng chuyn gia marketing h{ng u trn th gii
t nhiu nm nay. Mi khi tm cch thc hin nhng tng v chin lc
marketing lin kt mi nht, ti lun nhn vo nhng g Ewen ang l{m v{ ly
tng ca ng. iu tuyt vi Ewen thy gio l ch ng mun bn n
cp tng ca mnh bn cng c th thnh cng.
CHRIS REYNOLDS
Chc chn rng Ewen Chia l Chuyn gia lin kt s 1 i vi nhng ngi ti
bit v nu c ngi khng ngh vy th ch l do ng y khng qung b sn
Cng ng chia s sch hay: http://www.downloadsachfree.com
ALLEN SAYS
Ewen Chia l mt trong nhng chuyn gia marketing qua Internet u t nht.
ng khng ch kim tin trc tuyn rt gii m cn c kh nng v{ mong mun
dy cho BN cch lm. C theo hng dn ca ng th bn gn nh khng th
no tht bi.
DAN ODAY
LI TA
Cc bn ang cm trn tay cun sch k nhng cu chuyn c tht v mt
chng trai tr, anh y ~ kim tin hng triu -la trn mng Internet. Cun
sch mang du n t s t s v nhng th|ng ng{y u tin n vi Internet
v{ con ng tr thnh mt triu ph, mt chuyn gia Siu lin kt. Cun sch
gii thiu mt phng ph|p marketing ph bin trn th gii hin nay mang
tn Affiliate Marketing v{ hng dn mi ngi kim tin trn mng.
Sau , Ewen Chia ~ n cc quc gia pht trin nh M, Anh, Australia, Hng
Kng, Trung quc, v nhiu nc ch}u \ kh|c trong c Vit Nam t
chc cc bui hi tho, cc lp hc v phng ph|p kim tin hiu qu ny.
Lp hc ca anh thng thu ht h{ng trm ngi v{ a s h u kim c
tin sau khi hc. C nhng ngi kim c v{i nghn -la mi thng sau vi
thng hc tp v nghin cu.
t vn hay sn xut sn phm, khng phi tnh to|n hay iu hnh hot ng
kinh doanh. Hot ng ch yu ca n l qung b, gii thiu sn phm n
ngi c nhu cu. Mc ch l{ l{m cho nhiu ngi mua sn phm v bn s
nhn c nhiu tin hoa hng. Vic la chn sn phm n{o gii thiu,
qung b th no, qung b cho ai, }u, th trng n{o... khch hng bit
v mua sn phm chnh l{ b quyt gip bn c kim c nhiu tin hay
khng. Phng ph|p n{y cha thc s ph bin trong mi trng trc tuyn
ca Vit nam hin ti, nhng chc chn s lan truyn mnh m trong thi gian
ti. Bi li ch m{ phng ph|p n{y mang li l v cng to ln. N gip kt ni
thng tin gia ngi mua v{ ngi bn, gia nh sn xut v{ ngi tiu dng
mt cch nhanh chng, gim chi ph qua trung gian. c bit, vi m hnh
marketing n{y, thng tin c lan truyn nhanh chng, gim thiu chi ph
marketing theo truyn thng. a thng tin, tin tc n ng ngi c v
ngi dng. iu ny ngy cng tr nn rt quan trng, bi khi thng tin, tin
tc v sn phm cng ngy cng nhiu, ngi tiu dng hoang mang trong s
a dng v hn lon, cn c mt gii ph|p h ra la chn nhanh hn. l{
l do ra i Affilate marketing. nc ngoi, m hnh ny hot ng kh
mnh m, gip thng hiu v sn phm nhanh chng c ngi tiu dng
bit n. c bit l nhng doanh nghip nh v va, nhng sn phm trong
th trng ngch.
Nhm gii thiu ti c gi Vit nam mt phng ph|p marketing trc tuyn
mi v hiu qa, cng ty c phn truyn thng trc tuyn Micronet v Cng ty
S|ch Alpha ~ hp tc xut bn cun sch ny. Hy vng rng cun sch l mt
cm nang c bit cho cc doanh nghip v c nhn mun tip th, bn hng v
kim tin Online.
L THY HNH
LI GII THIU
Trc ht ti xin chn thnh cm n tt c cc bn v ~ la chn u t v{o
cun sch Ti ~ kim mt triu u tin trn Internet nh th no v bn
cng c th l{m nh vy! Bng vic lm ny cc bn ~ chng t s tin tng
vo kh nng ti c th gip cc bn xy dng mt s nghip kinh doanh trc
tuyn mang li thnh cng v li nhun cao.
Ti tin rng thng tin trong cun sch s cung cp cho cc bn bn k hoch chi
tit r rng nht v ton din nht v tip th trn Internet (Internet marketing)
v kinh doanh sn c.
Khi c v tip thu nhng ni dung trong phn I, bn s nhn thy nhng
thng tin m cun sch cung cp khng ch l cu chuyn thnh cng ca mt
con ngi. N cng s cha ng c cu chuyn th{nh cng trong tng lai
ca bn. Tiu s ca ti c nu ra cho thy n gin ti cng ch l mt
anh ch{ng bnh thng, Tuy nhin, }y khng phi l trng tm trong cun
sch. Bn s bit v nhng bc thng trm ca ti trn con ng dn ti
Cng ng chia s sch hay: http://www.downloadsach.com
V c bn, kinh doanh trn Internet l bt k cng vic n{o lin quan n vic
mi cho cc sn phm hay dch v trn mng Internet. Khch hng tim nng
gh thm trang web ca bn v mua sn phm trc tuyn thay cho vic n
nhng a im thng thng. Internet cng l{ mt mi trng tip th. Hu
ht cc hot ng kinh doanh v cc nguyn tc tip th chung vn c p
dng cng u c th ng dng c online. Khc bit gia chng l v tc ,
gi c v vic d dng thc h{nh. Internet marketing c c th d dng,
nhanh chng v hiu qu hn v chi ph i vi nhng ngi bnh thng.
Cng ng chia s sch hay: http://www.downloadsach.com
C rt nhiu m hnh khc nhau v kinh doanh Internet. Tuy nhin, ch c hai
m hnh ch yu trong giao dch kinh doanh trc tuyn:
Cng ng chia s sch hay: http://www.downloadsach.com
NGHIN CU TH TRNG
CHN LC TH TRNG
CHN LC SN PHM
LU LNG
BACKEND
T NG HA
L{m th n{o gii quyt nhng vn k thut vi trang ch, chng trnh
tr li e-mail t ng, v.v
Cng ging nh nhng cng vic kinh doanh khc, kinh doanh trn Internet
i hi bn phi u t thi gian v{ t{i chnh pht trin nhanh. C l khi
bn ~ kim c mt triu -la u tin, bn c th ng dy mun v tri
qua c ngy lm vic trong b ng nhng ngay b}y gi bn cn phi thc
dy, mc qun o v lao vo cng vic. Hy tip cn cng vic kinh doanh vi
t duy ca mt chuyn gia. Bn ~ thc hin nhng bc u tin khi nhn
bn k hoch chi tit ny trong tay. Hy thc hin li ha vi chnh mnh ngay
by gi bng vic nghin cu ti liu n{y, sau , ng do d thc hnh n
Cng ng chia s sch hay: http://www.downloadsach.com
T NGHO KH TR NN GIU C
gia nh mi ng h. Ti cng nhn thy mnh dnh nhiu thi gian hn cho
s thch ca bn thn. Ti khao kht tr thnh nhc cng chi ghi-ta v rt
thch sng tc ca khc. V vy ti ~ ngh n vic tip th mt s tc phm ca
mnh.
Tht khng may, trong v{i nm u, cng vic kinh doanh trc tuyn khng
t kt qu gip ti t ngho kh tr nn gi{u c nh ti m c. Thc t ti
khng bit bt u t }u v{ khng bit mnh s kinh doanh ci g.
Bn c mun o|n xem ti ~ phung ph bao nhiu tin khng? Hy chc chn
rng bn ang ngi nghe iu n{y Ti ~ tiu tn gn 50.000 -la khi c
gng tm ra cha kha m cnh ca c c s t do v ti chnh vi s ho
hng v n lc tuyt vng v{ ti phi tr 50.000
SC MNH CA S TP TRUNG
Sau thi khc quyt nh v{o nm 2002, ti khng th dng bc. Bng vic
tp trung v p dng mt h thng ~ c kim chng, thu nhp ca ti tip
Cng ng chia s sch hay: http://www.downloadsach.com
mc no?
http://www.MyFreeWebsiteBuilder.com
http://www.AutopilotProfits.com
http://www.SupperAffiliate.com
http://www.WorkingFromHome.com
Ti Hi ngh Thng nh
tip th Internet th
gii din ra ti Singapore nm
2006. Ti ~ c doanh thu bn
hng trn mng ln n
nm con s ch trong ba ngy.
Ti bit ti c v ging nh
mt nh tip th Internet
in hnh ang ph trng ti
}y. Mc d vy, vo ngy
mua c chic BMW
ny ti thc s hnh phc bi
v n tng trng cho kt
qu nhiu nm lm vic chm
ch v kh nhc. Ti mun c th g gi nhc v vic ti ~ i xa nh th
no v nhc nh ti v h{nh trnh i n thnh cng mi ln ti ngi sau tay
li.
Chng ti tr nn giu c
nh tip tc c m liu
lnh v{ tt c s giu c
chng ti c c l nh kinh doanh trn Internet.
Hy dnh thi gian theo ui gic m th thao hoc ngh thut? Hoc mt
k hoch ngh hu sm tht thoi mi? Bn c th t c bt c th g trong
nhng th trn khi bn tp trung xy dng mt cng vic kinh doanh bn
vng. Cu chuyn m ti k trong chng tip theo cng c th l cu chuyn
do bn vit nn.
Cui cng khi x|c nh th|i nghim tc vi cng vic kinh doanh trn
Internet, ti ~ chn tip th lin kt. Trong nm u tin, c th ni ti l mt
nh tip th lin kt mc trung bnh. Ti kim c kh nhiu tin nhng
chc chn khng phi l{ ngi c thu nhp cao nht. Ti vn thng xuyn p
dng nhng h thng v chin lc vo cng vic tip th. Ti thng xuyn
theo di v kim tra kt qu xem ci g hiu qu v ci g khng hiu qu.
C{ng c c s vng chc ti cng thoi mi th nghim nhng tng mi.
Thc t, cng hiu v p dng nhng kin thc c bn v tip th, ti cng d
ngh ra nhng phng ph|p mi v sng to.
Ti bt u tp trung nhiu hn v{o vic xy dng danh sch opt-in (la chn
trong) v to dng mi quan h bn vng vi nhng ngi ng k bn tin
trong danh sch ca ti. Thng qua nhng phn hi ca h, ti bit c tm
quan trng ca vic cung cp thng tin v gi tr. Ti hiu rng mi ngi tm
kim cc gii php ch khng ch l sn phm.
Cng ng chia s sch hay: http://www.downloadsach.com
Khng th khin mi ngi tin tng bng cch ch ni ming: N{y, h~y tin
ti. Tht lng, ti mun nhng ngi ng k bn tin v khch hng ca ti
thnh cng ging nh ti. Tt nhin ti thch dy v{ t vn cho nhng ngi
Cng ng chia s sch hay: http://www.downloadsach.com
Bn cn tm mt th trng mc tiu.
cun s|ch in t mini, s dng nhng thng tin, ri kch v{o c|c ng link
lin kt trong trang .
Bi phng vn tp trung vo
hon cnh v cch qun l
tin ca c nhn ti ch
khng cp chi tit ti ~
lm th n{o kim c
mt triu -la u tin. Thc
t, thu nhp ca ti ~ u
n tng ln n nm con
s. Nhng khng v th m ti lng ph tin bc. Ti ~ ly s tin t|i u
t v{o cng vic kinh doanh ca mnh v phn nhiu cn li ti tit kim.
Ng{y 22 th|ng 8 nm 2006, vi vic tung ra mt sn phm mang tn Chng
trnh Nhn bn Siu lin kt, thu nhp ca ti ~ tng ln mc mt triu -la.
Chng trnh Nh}n bn siu lin kt ~ mang v cho ti doanh thu 1,497 triu
-la trong vng 36 gi. l{ mt chng trnh ging dy c |o v tip th
lin kt cha ng thnh qu c cuc i ti. Ti ~ d{nh c tri tim v khi c
vo sn phm ny, kt tinh mi th ti ~ hc c kinh doanh thnh cng
trn Internet.
http://www.EwenChia.com/supercloner.
1) Th trng
2) Bn hng
3) Lu lng
4) Hu k (backend)
5) Lp li
Cng ng chia s sch hay: http://www.downloadsach.com
Nm kh|i nim n gin, d nhm ln n{y ~ x}y dng nn tng cho thnh
cng ca ti. Vy bn ~ sn sng hc hi, tp trung v kin tr vi cng vic
kinh doanh ca bn cha? Ti hy vng bn ~ sn sng v ti s ch cho bn
mt bc tranh tng th v vic cc thnh phn ny kt hp cng nhau nh th
no, cng nh tho lun v nguyn tc ch o ng sau vai tr ca mi thnh
phn trong vic to nn mt nn tng bn vng cho cng vic kinh doanh ca
bn.
Tuy nhin, vic x|c nh mc tiu thch hp li l cng vic ngc chiu.
Trc ht bn phi hng n mt th trng, x|c nh nhu cu th trng ri
to ra hoc x|c nh mt sn phm |p ng nhu cu ca th trng . X|c
nh sn phm khng quan trng bng x|c nh th trng. Trc ht hy tp
trung vo th trng ca bn v sn phm s i theo th trng. Chng c g
sai nu ng n~o ngh ra tng, tuy nhin, vic la chn th trng nn
da vo nghin cu thc t v d liu chc chn.
Cho hng vi nhng ngi thch hp cng quan trng nh vic to ra li cho
hng thch hp i vi h.
Trc khi tham gia kinh doanh trn Internet bn nn bit rng phn ln lu
lng truy cp ca bn, d bn hng lu lng truy cp n trang web nh
th no th vn s bao gm nhng khch hng tim nng khch hng trin
vng. Bn c th n mng nhng ngi ln u truy cp ~ mua sn phm ca
bn, nhng h~y nh rng vic ny him khi xy ra. Phn ln thu nhp ca bn
s n t khch hng mc tiu m bn ~ tp hp vo danh sch gi e-mail
opt-in v chuyn th{nh kh|ch h{ng thng xuyn ca bn.
X|c nh mc tiu l vic cn thit bin ngi truy cp thnh khch hng.
C hai iu cn lm r:
2) Hu k 1 30 -la/ sn phm
chiu ngang trong cng mt th trng. Ngay khi m hnh kinh doanh hin ti
ca bn thnh cng (t ng mang li thu nhp) th bn c th tm kim
nhng c hi mi v lp li nhng bc tng t di }y:
TIP TH LIN KT L G?
Cng ng chia s sch hay: http://www.downloadsach.com
Khi lin kt, bn ~ chi tr cho tt c cng c cn thit thc hin vic gii
thiu n{y (lu tr trang web trn my ch Internet, h thng tr li t ng,
v.v chng ta s ni c th hn v nhng vn n{y trong chng tip theo).
Tt c nhng vic bn phi l{m c li nhun l gii thiu nhm b|n c
nhiu hng min l s tin bn u t cho vic gii thiu phi t hn s hoa
hng bn c tr.
Tr mi khon ph ph|t sinh lin quan n vic thanh ton ca khch hng.
Tr ph qung co.
H~y ngh v nhng loi thng tin m bn mun tm kim khi online. Bn
thng tm kim gii php cho mt vn hay cu tr li cho mt cu hi
hoc mt iu bn quan t}m ng khng? N c th l:
Nhng mo vt trang tr nh ca
L{m th n{o sa t
Ti sao vy? V mi ngi |nh gi thng tin v gii ph|p cao hn sn phm.
Tt c thng tin ca bn nn c |nh gi| da trn tiu chun gi tr. Nu
bn tp trung vo vic gip mi ngi v cung cp nhng gi tr thc s th
bn khng bao gi tht bi.
Gi s mt khch hng tim nng ang tm kim thng tin v vic gim cn.
Anh ta s s dng cc cng c tm kim v{ lt qua hng nghn trang web
cha ng nhng b quyt n king, b quyt tp th dc v b quyt gim cn.
Tuy nhin, mi quan tm ch yu ca khch hng tim nng n{y l{ Gii php
no tt nht cho mnh?
2. C mt hnh thc la chn ng tham gia opt-in trn trang web ngi
truy cp c th tip tc nhn thng tin cho hng ca bn bng c|ch ng k
vo danh sch gi e-mail ca bn.
iu rt ging vic gii thiu nhng ngi l vi nhau trong th gii thc.
Khi tip tc, bn s phi cung cp nhng ch dn c bn cng nhng thng tin
m h cn ra quyt nh. Chng hn trong v d gim cn, cn phi ging
gii cho ngi ng k v vic gim c}n ni chung, cng nh cho anh ta thy
nhng li ch ch yu ca gii php Burn the fat ni ring.
iu rt ging vic gii thiu nhng ngi l vi nhau trong th gii thc.
Bn gii thiu cho khch hng trin vng ny mt sn phm m{ anh ta cha
thy bao gi. H~y ngh v tt c nhng iu m mi ngi coi trng khi ln
u tin h gp mt ngi l. n tng ban u cc k quan trng. Lun c
mt cuc ni chuyn cho hi. Mi ngi thu thp thng tin v ngi kh|c
quyt nh liu c nn gi quan h hay khng v duy tr mi quan h nh
th no.
cch cho h bit tn, gia cnh, tnh trng hin ti ca ngi kia, v.v, bn gii
thiu cho mi ngi sn phm mi bng cch cho h bit tn sn phm cng
nhng c im v li ch c th ca sn phm. Nhng li ch ny ging nh l{
chia s s thch. Mi ngi thng cm thy thoi m|i hn khi h c nhng
im chung vi nhng ngi kh|c ng khng? Cng vic ca nh lin kt l
gip xy dng mi lin h cm gic rng sn phm ny l la chn ng n
cho mnh.
5. CC CNG C CA NH TIP TH
LIN KT
Mi cng vic kinh doanh u cn c cng c mang li hiu qu, v cng
vic kinh doanh trn Internet ca bn cng khng phi ngoi l. Nhng cng
c ny rt cn thit, chng khng ch c dng thc hin cng vic kinh
doanh m cn nhm ci thin cng vic tip th ca bn. Ci thin qu trnh
tip th lun mang n li nhun ln hn v{ nhiu hn. Khi l{ mt nh tip th
lin kt, bn bt buc phi c bn cng c di }y:
2. Mt h thng tr li t ng
URL ny v bn c th kim c phn trm hoa hng, nhng vic nhn bit
thng hiu c tng ln hay khng?
MT H THNG TR LI E-MAIL T NG
chut. Khch hng trin vng c e-mail ca bn hay qung co t kho trn
Google hoc bt c qung co no khc v b thi thc click v{o ng link
bn a ra.
http://joeaffiliate.abcbook.hop.clickbank.net/?tid=adwords1
http://joeaffiliate.abcbook.hop.clickbank.net?tid=adwords2
http://www.tinyurl.com/eagv9
http://www.abcsite.com/shopping/cart.asp?$lang=true$affid=76394
C hai trng hp khin bn mt phn trm hoa hng trn l{ l do chnh |ng
bn che giu ng link. Tt nhin s c mt s trng hp vic che giu
link l khng cn thit. Nhng theo kinh nghim th nu ng link b nghi
ng, hy che giu n.
http://affname.merchant.hop.clickbank.com
v{ c bin thnh:
http://www.yoursite.com/recommends/product
Tm li, c bn cng c quan trng ng vai tr ch cht trong vic giao tip
gia bn v khch hng:
2) Mt h thng tr li t ng
Cng ng chia s sch hay: http://www.downloadsach.com
6. TH TRNG CA BN
Phn hai ca cun s|ch n{y d{nh xem xt chi tit tng yu t trong 5 yu t
k diu cn thit to nn mt h thng kinh doanh trn Internet thnh
cng. Nhng chng trong phn hai ~ cng to nn bn K hoch kim mt
triu -la ca ti. Vi cun sch ny, bn s c mi th mnh cn bt u
cng vic kinh doanh trn Internet v chng kin li nhun tng vt cha
tng thy. bt u, chng ta cn hiu qu trnh la chn mt th trng.
LIN KT TH TRNG
Nhng ngi mi lm m
Nhng ch qu|n n
Nhng nh{ u t
1. Nhu cu/Yu cu
2. Kh nng sinh li
Tin hnh nghin cu v{ ng n~o suy ngh qua nhng ngun kh|c cho n khi
tm ra th trng m bn quan tm(cc th trng lin kt ca bn). Ch khi
bn mi c th bt u cng vic kinh doanh.
Cng ng chia s sch hay: http://www.downloadsach.com
Tuy nhin, c|ch suy ngh n{y (nu khng hiu r) c th khin bn khng nhn
thy nhng c hi kim tin ngay trc mt.
tip th trong th trng ngch thy c c|c c hi trong khi ngi khc
khng nhn thy. Rt n gin:
Thi trang Thit k thi trang Ngh thit k thi trang L{m th n{o
c c s nghip trong ngnh thi trang v thit k thi trang.
Cch d dng nht v chc chn nht c ci nhn tng qut v th trng
ca bn l xem xt li cc qung c|o ~ hng n th trng ny. Bn hy
xem tivi, {i, b|o v{ c|c tp ch lin quan n th trng ny. Bn c th n
hiu s|ch hay th vin tm cc tp ch chuyn ngnh m khch hng trong
th trng ca bn c. Nu c th, hy c gng thu thp cc ch c gi tr
trong vi thng. Tm nhng qung c|o trn c|c s|ch b|o. Thng th bn s
tm thy h{ng ng qung co trong tp ch. Hy xem loi sn phm n{o c
qung co? Gi ca chng l{ bao nhiu? c bit, c bao nhiu qung co ging
nh vy c lp li thng ny qua thng khc? Vic mt s qung c|o c
lp i lp li trong mt tp ch cho thy ngi qung c|o ang thu c li
nhun. Hy nghin cu nhng qung co v cc sn phm h qung co, bn
s hc c nhiu iu v th trng ca mnh. Bn cng nn ph}n loi cc
sn phm ang b|n c trong th trng. Vic s hu ch khi bn bt u
tm kim sn phm ca ring mnh qung co ti th trng ny. Bn cng
c th s dng mt s ngun thng tin online kim tra kh nng sinh li,
ng thi, hiu r v cc loi sn phm v li cho hng m th trng ang
tm kim.
Cng ng chia s sch hay: http://www.downloadsach.com
1. http://www.eBay.com
2. http://www.YahooShopping.com
3. http://www.Amazon.com
4. http://www.Magazines.com
5. http://www.Bookspots.com
C\I G C A CHUNG
Liu bn c th thy trc c|c xu hng hay khng. H~y lu nhng th ang
c a chung hin nay so vi nhu cu di hn hoc theo chu k (v d nh
cc th trng cho ngy Valentine, Halloween, Ging sinh, ).
Hu ht c|c trang web n{y u c danh s|ch u bng cho thy sn phm hay
dch v n{o ang b|n chy nht. Ghi li cc danh sch ny s rt hu ch khi
bn thm d th trng.
Cng ng chia s sch hay: http://www.downloadsach.com
Trn c|c trang web nh Amazon v eBay bn c th tm thy nhng thng tin
rt hu ch v mc quan tm ca mt th trng. Chng hn, trn trang
Amazon, bn c th tm thy danh s|ch c|c b{i ph bnh, |nh gi| v bt c
cun sch no v bn cng s thy mt phn c ta l Kh|ch h{ng ~ mua
sn phm n{y cng mua }y bn s thy cc ta sch khc m mi ngi
~ mua.
Cc trang web ny s cho bn thng tin c bit v c|c xu hng ang ph|t
trin trong lnh vc vn ha x~ hi i chng.
1. http://Pulse.eBay.com
2. http://50.Lycos.com
3. http://www.Trendwatching.com
1. http://www.Ezinearticles.com
2. http://www.Goarticles.com
3. http://www.ArticleAlley.com
4. http://www.IdealMarketers.com
5. http://www.Searchwarp.com
1. http://www.Featuring.com/wtt
2. http://Adwords.Google.com/select/KeywordToolExternal
Cng ng chia s sch hay: http://www.downloadsach.com
Hy bt u bng vic |nh v{o v{i t kha lin quan n th trng ca bn.
Chng hn, nu bn mun xc nhn nhu cu ca th trng v li khuyn cho
mi quan h th cm t kha li khuyn cho mi quan h s rt hu ch
bt u vic kim tra, nhng bn cng cn |nh v{o mt cm t chung chung
hn nh mi quan h hay tnh yu. Bn s thy hng lot kt qu lin quan
n nhng t kha ny ging nh bng di }y:
C HI TRONG TH TRNG
C|c cun sch, audio v video dy b quyt chinh phc ngi khc gii.
C|c trang mai mi, c quyn li, cc thnh vin phi ng mt khon
ph hng thng v bn c th kim phn trm hoa hng t vic tuyn thm
thnh vin.
7. CHO HNG
7A - TM KIM V NM VNG SN PHM CA BN
Tm kim cc sn phm thng qua c|c th mc v chng trnh b|n h{ng lin
kt sau:
http://www.AssociatePrograms.com
Cng ng chia s sch hay: http://www.downloadsach.com
http://www.AffiliatePrograms.com
http://www.AffiliateFirst.com
http://www.Google.com
http://www.Yahoo.com
http://www.MSN.com
http://www. CommissionJunction.com
http://www.LinkShare.com
http://www.ShareASale.com
http://www.ClickBank.com
http://OneNetWork.DigitalRiver.com
http://www.lifetimecommission.com
http://www.AffiliateGuide.com/residual.html
Cng ng chia s sch hay: http://www.downloadsach.com
Li ch r rng
D dng mua
C phi thng nh}n ang s dng duy nht mt hnh thc thanh ton hoc
chng trnh lin kt khng? iu ny rt quan trng. Bn khng nn qung
b nhng sn phm m khch hng c s la chn cch thc thanh ton thng
qua mt dch v khc khng cng nhn bn nh mt nh lin kt.
NHN MNH VO CC IM TH V V LI CH
Bn c th loi tr mn mi mi.
N cng iu tr c cc vt so do mn.
Ti sao vic xy dng danh sch khch hng li quan trng n vy? Danh
sch khch hng mc tiu l mt yu t quan trng trong cng vic kinh doanh
ca bn bi v n cho php bn c nhng khch hng tim nng cng nh
nhng khch hng hin ti. C th bn tng nghe ti con s thng k ny:
thng th phi mt t by ti mi hai qung co cho mt thng ip trc
khi mt khch hng tim nng cn c}u v mua sn phm. Bn khng th d
d{ng cho cc khch hng trin vng ri khi bc th ch{o h{ng ca bn.
Bn cn c tn h trong danh sch opt-in bn c th mi cho h nhiu ln
sau. Bn cng cn h tip tc trong danh sch opt-in bn cho h nhng
sn phm mi trong tng lai. Bn s d d{ng b|n c h{ng cho ngi ~
bit r v{ tin tng bn hn l{ ngi l. i vi mt nh lin kt:
Ch qung co trn nhng trang web thch hp v khng c tnh cnh tranh.
1. TI U HA T KHA
2. TI U HA TH CHO HNG
Cng ng chia s sch hay: http://www.downloadsach.com
3. SP XP LI DANH SCH
iu quan trng l lun c mt s hnh thc thng tin trc danh sch ca bn,
c bit l gia nhng khong trng trong mi kt qu tr li t ng v
thng gia ca mt kt qu ang tip din.
C|c video
(chng khng phi l{ c|c trang HTML tnh), v{ nhng thng tin thng c
sp xp tt c ch trn mt trang t mi nht ti c nht.
L{ ngi kim tin bng vic cung cp thng tin, bn s khng mun nhng
ngi trong danh s|ch i thng tin.
http://www.yourblog.com/
Cng ng chia s sch hay: http://www.downloadsach.com
CHUN B BN HNG
Trn thc t, ti nh rng c hai vic l{m thay i cuc sng c trnh by
trong cun sch gip ti nhanh chng ng c ngay trong c|i m m{ ti c
chng. Bn c bit hai l do khin hu ht nhng ngi khng th ng c vo
ban m khng? C hai vn ti t ngn cn bn c mt m ngh ngi an
lnh. Mt trong s lin quan ti sc khe tng th ca bn. Vn cn li l
tnh trng tm l ca bn, bn s v cng sung sng khi bn bit n l ci g.
Cng ng chia s sch hay: http://www.downloadsach.com
Thn mn,
Jim Marketer
Chun b b|n h{ng l{ phng ph|p b|n h{ng b mt ch yu bin khch hng
tim nng th{nh kh|ch h{ng thc s.
Vic gi thng tin v lm cho cc khch hng tim nng hiu (hiu gi tr trc
khi mi mua hng) l c mt chng ng di, nht l khi vic mua bn li
din ra trn mng. Hy nh rng, khch hng tim nng ca bn cng xem
hng t li cho hng mi ng{y. Anh ta ~ b bi thc bi nhng bc th r|c,
nhng banner qung co v nhng phng tin thm nhp khc.
Tip tc theo ui c chng minh gip tng t l khch mua hng trn tng
s ngi truy cp. Hy ghi nh t l ngi truy cp vi s h{ng b|n c. Nu
khch hng trin vng gh thm trang web ca bn v bn khng eo b|m h,
th c hi b|n c hng l rt thp. Tuy nhin, khi eo b|m, bn phi c kh
nng gi nhng li ch{o h{ng trc mt khch hng v nhng dng trao i
Cng ng chia s sch hay: http://www.downloadsach.com
1. Xy dng mt trang ch n.
Phn mm lp thc n
Nhng ti liu phi hng vo vic {o to v cung cp thng tin cho khch
hng tim nng. Nhng th thut bn hng khng my kh khn n{y ngay
}y. }y l{ lc bn b mt thm nhp vo tim thc v xy dng mong
mun. Bn cng ang d{nh thi gian xy dng nim tin v s tn nhim
khch hng tim nng cm thy thoi m|i hn khi mua h{ng t bn.
Nu bn mun chin thng trong tr chi b|n h{ng lin kt, v kinh doanh
trn mng ni chung, bn phi hiu rng khng c ch dnh cho nhng ngi
li bing. Bn cn to mt trang ch n, thu thp c|c a ch e-mail v thc
hin h thng chun b bn hng cho cc khch hng tim nng ca bn. l{
nhng n lc |ng gi|. Tin hoa hng ca bn s tng ln nhanh chng v{ bn
s t hi ti sao bn tng lm nhng chuyn ny bng mi cch.
7B - TO MT LI CHO HNG HP DN
TO TRANG CH N OPT-IN CA BN
Cho d bn c tin hay khng, nguyn tc dnh cho c vic cho hng ln trang
opt-in l{: c{ng n gin cng tt.
Cho d bn c tin hay khng, nguyn tc dnh cho c vic cho hng ln trang
opt-in l{: c{ng n gin cng tt. Trang opt-in ca bn khng cn phi c
ha qu tuyt vi, v li cho hng ca bn khng cn phi cung cp qu nhiu
Cng ng chia s sch hay: http://www.downloadsach.com
4. Tn ti.
1) TIU HP DN
Vic bn cho hng thng qua e-mail hay trang squeeze page khng quan
trng; t l chuyn i ch tng ln khi mi ngi hiu h s c g v{ ~ c
gii thch r rng ci m h cn c n.
4) QU TNG THM
Ngi truy cp s tham gia danh sch opt-in nhiu hn khi bn gii thch cho
h cc chnh sch v quyn ring t. H~y cho h bit h c quyn la chn, v
rng bn s khng gi th r|c hoc bn thng tin ca h cho mt bn th ba.
V c bn, ngi truy cp khng lm g khc trn trang web ngoi vic c
nhng li cho hng v quyt nh.
1) BN ^ C MT TIU HP DN CHA?
Nhng ngi truy cp cn thy ti sao v vic tham gia danh sch ca bn s
em li li ch g cho h. H s nhn c g khi h tham gia? H s hc hi
c iu g? Nhng thng tin ca bn s gip ch cho h nh th no?
4) BN HP NG K CH NI BT CHA?
Bn hy nh s dng nhng thnh phn xy dng nim tin. Lun lun cnh
bo cho khch hng ca bn v nhng chnh sch khi tham gia danh sch opt-
in ca bn, v ni cho h bit thng nhng thng tin ca h s c gi b mt.
Hn th, s l mt hay khi bo cho h bit s cn thit khi cung cp mt e-
mail c gi tr v kim tra li ti khon e-mail c th x|c nhn.
TO MT TRANG CM N
Kiu u tin (chuyn hng link lin kt) ch c khuyn dng cho nhng
trang "tng quan bn hng lin kt", ni m{ c|c trang opt-in gm nhng bi
y tng quan v sn phm bn hng lin kt. Kiu th hai c khuyn
dng song hnh cng vi trang opt-in n gin m bn va mi bit.
Lu rng trang n{y cng phi r r{ng v{ n gin, ging nh trang opt-in m
bn ~ thy trn. Tuy vy, chng ta s th{nh cng hn vi vic s dng thm
mt cht ha gii thiu hnh nh sn phm v cc thnh phn to ra s
nhn din thng hiu khc.
Cng ng chia s sch hay: http://www.downloadsach.com
XY DNG MI QUAN H
1) MT TIU CM N
Ch vic nhn thy dng ch "cm n" ~ gip ngi ng k ca bn bit ngay
lp tc rng yu cu ng k ca anh ta ~ c hon thnh tt p. Bn c
th yn tm mt cht bng cch xc nhn vic gi i thng tin c ha hn
trong trang opt-in. }y l{ l do ti sao tiu ca ti l Cm n bn, h~y c
tip ton b cc chi tit v h thng thu nhp th ng b mt v bn c th s
dng ngay by gi! ch khng phi n gin ch l: Cm n!
2) S MINH BCH
4) CUNG CP HNG HA
THU NGO[I
Bn khng buc phi c qu tng thm cho tt c chin dch qung co. Trn
thc t, bn khng buc phi s dng th thut n{y; nhng ti ~ nhn mnh,
bn hy thc hin n ngay khi c th, bi v n gip tng t l chuyn i.
Trong lc ch i, nu cn, bn ch cn qung co hoc tng hp nhng sn
phm bn hng lin kt ca bn trn trang cm n. Vic ny c th di bt k
hnh thc no, t nhng banner qung c|o n gin hoc nhng vn bn km
ng link ti mt bn |nh gi| ho{n thin.
E-MAIL 1
=>http://www.PassiveIncomeSecrets.com/pips
=>http://www.PassiveIncomeSecrets.com/pips
=>http://www.PassiveIncomeSecrets.com/welcome.htm
Ewen
E-MAIL2
=>http://www.PassiveIncomeSecrets.com/pips
=>http://www.PassiveIncomeSecrets.com/welcome.htm
=>http://www.PassiveIncomeSecrets.com/pips
Ewen
=>http://www.PassiveIncomeSecrets.com/welcome.htm
E-MAIL 3
=>http://www.PassiveIncomeSecrets.com/pips
=>http://www.PassiveIncomeSecrets.com/pips
Ewen
=>http://www.PassiveIncomeSecrets.com/welcome.htm
E-MAIL 4
=>http://www.PassiveIncomeSecrets.com/welcome.htm
Ewen
E-MAIL 5
ln na
=>http://www.InternetBusinessForNewbies.com
Ti s ni vi bn ngay
Ewen
TO LP TI KHON TR LI T NG CA BN
DANH S\CH TN
Cng ng chia s sch hay: http://www.downloadsach.com
A CH GI I
A CH TH TR LI GI TI
FILE CH K
URL TRANG CM N
Cng ng chia s sch hay: http://www.downloadsach.com
Lu rng trn u, bn
Cng ng chia s sch hay: http://www.downloadsach.com
Bn ~ in ng a ch e-mail ca bn.
Cng ng chia s sch hay: http://www.downloadsach.com
1) THEO UI NGAY LP TC
Cng ng chia s sch hay: http://www.downloadsach.com
3) GI NI DUNG CN BNG
Khng vit: Ti tha nhn rng ti khng phi chuyn gia v Google Adsense,
nhng }y c v{i mo c th bn thch"
5) XA B S TH NG
Tn ngi nhn,
http://www.dogblog.com/issues/080106.html
http://www.dogblog.com/issues/080106.html
Xem xt vic gi nhng bn tin d{i di hnh thc PDF. Mang n cho h
cm gi|c l{ nhng bn b|o c|o c bit.
Khi bn gi e-mail cho hng ti nhng ngi ng k h~y chc chn li cho
hng ca bn hp dn. Li cho hng hp dn tc l khng phi nhng th
nhm nh. cng khng phi l nhng sn phm c, hng. Nhng li cho
hng hp dn c chung c|c c im sau:
7) SP XP LI DANH SCH CA BN
8. TO RA LU LNG D DNG
8A - MC TIU LU LNG
QUY TC 1: MI TH C KT NI
2. Bng cch click vo nhng ng link trn cc bi vit hoc qung co trn
cc trang web ni ting.
QUY TC 2: TT C L NG LINK
Cng ng chia s sch hay: http://www.downloadsach.com
mt ngi n{o v{o trang web ca bn, h cn nghe, nhn thy hoc bit
tn trang web ri sau |nh tn trang web ln thanh a ch trn trnh
duyt ca h hoc c th click vo mt ng link siu lin kt (ng link
ny c th bng ch hoc hnh nh) t mt trang web khc hoc trong mt e-
mail. V vy, iu bn cn l{m to ra lu lng truy cp n trang web ca
mnh l{ t nhiu URL trn cng nhiu trang web cng tt. Bn c th lm vic
ny theo nhng cch sau:
khch hng mc tiu. Chng hn, h~y nhn v{o lnh vc th thao, mt trang
web nh ESPN l{ mt cng n th trng c th v th thao th gii.
qung co banner trc tip trn trang web m c th c nhiu ngi truy
cp nhn thy nht.
LU LNG C NH HNG
Tham gia v{o c|c nhm tho lun, din {n, bng tin tp trung vo mt th
trng
Trc khi tho lun c th v tng phng ph|p chng ta cn phi nhn vo
mi quan h gia t kha v mc tiu bi bin php ch yu hng n
ngi truy cp mc tiu l thng qua t kha. D ngi truy cp trang web
thng qua mt cng c tm kim, mt ng link trn cc bi vit hay bng bt
c cch no th bn cng cn hc cch s dng t kha thu ht lu lng
truy cp c th t mt th trng n vi qung co v ni dung ca bn.
Vic la chn t kha lun lun c thc hin trong sut giai on nghin cu
th trng ban u. Khi nghin cu th trng v bt u tm kim mt th
trng khe bn cn tip tc tm nhng cm t v t kha thch hp
Hc k mi th thut mt ln.
Qung co trn cc din {n hoc cc nhm tho lun bng vic li file
ch k.
Qung co trn tp ch in t.
Thng tin trong chng n{y s c sp xp theo c|c phng ph|p gip bn
tng lu lng truy cp nhanh nht m{ khng cp n chi ph. Chng ta
cng s phn tch hiu qu ca mi phng ph|p theo thi gian. Nh ti ~
cp trong chng trc, c mt s phng ph|p gip tng lu lng truy cp
ngn hn ngha l{ s lng ngi truy cp vo trang web ca bn s tng vt,
ri gim xung nhanh chng tr khi bn lp li thng xuyn th thut ny .
Ngc li, c|c phng ph|p gip tng lu lng truy cp di hn c th tip
tc mang n cho trang web ca bn ngun ngi truy cp u n hng
thng ( thm ch h{ng nm sau khi thc hin). Cng c mt s phng ph|p
Cng ng chia s sch hay: http://www.downloadsach.com
Cch nhanh nht tng lu lng truy cp cho trang web ca bn l qung
co tr ph theo nhng hnh thc sau:
c khon n{o cho n khi c ngi click v{o ng link ti trang web ca bn,
v vy qung c|o n{y c gi bng thut ng qung co tr tin cho mi lt
click chut.
MIVA (HTTP://WWW.MIVA.COM/US/CONTENT/ADVERTISER/PAY-PER-
CLICK.ASP)
Enhance (http://www.enhance.com/)
Goclick (http://www.goclick.com/)
7Search (http://www.7search.com/)
ch l mt phn trong
nhng qung c|o c ti
tr xut hin khi g cm t
tm kim tip th lin kt.
}y c mt s iu bn cn
ch . Th nht, bn hy
hiu rng nhng qung
c|o n{y c a ra khi tm
kim cm t tip th lin
kt. Ngha l{ nhng nh
qung co ng sau
qung co ny hng n
mc tiu l nhng ngi ang tm kim tip th lin kt. Bng cch no?
Bng c|ch t gi cho cm t ny. Bn hy nh rng }y l{ qung co tr tin
Cng ng chia s sch hay: http://www.downloadsach.com
cc cng thc nu mn c ri
mn c-ri g
sch dy nu cc mn n
http://www.trangwebcuaban.com
Sch dy nu mn n n
http://www.trangwebcuaban.com
Tiu l phn quan trng nht ca qung co. Hy chc chn rng n thu
ht c c gi. Bn nn c gng ghp tt c hoc mt phn ca cm t kha
tm kim v{o tiu ca mnh.
H~y hiu rng bn khng c nhiu khng gian qung co. Qung co tr tin
cho mi lt click chut in hnh ch cho php bn khong 25 k t (bao
gm c khong trng v du chm phy) cho tiu v bn ch c 35 k t cho
mi dng miu t.
Kch thc v loi qung co (Mt s trang web chp nhn c qung co
banner v{ vn bn km ng link trong khi mt s trang khc ch a ra mt
loi qung co ty thuc vo trang ca h c thit k nh th n{o, v.v
s dng khng gian mt cch tt nht).
Hin nay vic thc hin qung c|o banner v{ vn bn km ng link thng
qua mt mng li qung co c phn ph bin hn. Mng li qung co
ging nh mng li lin kt. Nhiu trang web a cho bn th ba thc hin
qung co ch h khng t lm. V vy, h s ng k vi c|c cng ty nh
Commission Junction hay Linkshare hoc Clickbank. Ti sao ? V n khin
mi vic d d{ng hn, c bit vi cc trang web ln cho bn nhiu sn phm
v h d o|n phi qun l nhiu nh lin kt. iu n{y cng ng vi cc
trang mun thc hin qung c|o ng lot. C nhiu vic phi thng lng
vi tng nh qung co v gi c, v tr t qung co. Vic thng qua v{ ng
ti mi qung c|o cng mt nhiu thi gian. Cc mng li qung co bn th
ba cho php nhng ngi s hu trang web c mt ngun n nh cc nh
qung c|o kh|c nhau ng qung co trn web ca h, m khng cn phi tha
thun trc tip vi nhng khch hng ny. Tt c vic m{ ngi s hu trang
web cn lm l tham gia vo mng li qung co vi nhng yu cu c th
sau d|n v{i on m vo trang web v cc qung co s t ng xut hin
Cng ng chia s sch hay: http://www.downloadsach.com
@DVENTURE
AADDZZ
ADACE
AD-NET
ADSMART.NET
BURST! MEDIA
Tp trung cung cp qung c|o trn c|c trang web hng n tng th trng
ngch hoc mi quan tm c th. H tuyn b c hn 3.000 th{nh vin ng
ni dung.
DOUBLE CLICK
GOOGLE ADSENSE
VALUE CLICK
m bo mua 100% khng gian qung c|o trn c|c trang lu tr. Gi cho cc
nh qung co da trn kt qu.
Cng ng chia s sch hay: http://www.downloadsach.com
WEBCONECT
hnh nh khc nhau v cc dng ch ngn khc nhau khi chuyn ng theo chu
k. Nu bn khng quen vi loi banner ng, ti ngh bn nn th vo trang
web min ph ny: http://www.animationonline.com/. Bn c th t to cho
mnh nhng banner ng v xem chng thc s hot ng nh th no.
Nhn chung, kch thc banner c tiu chun ha bi ngnh qung co trn
Internet. Bn s bt gp khong chn loi kch thc khi bn kho st cc la
chn trn cc mng li qung co:
5. Nt c ln 120 x 90 pixel
6. Nt c nh 120 x 60 pixel
7. Nt mini 88 x 31 pixel
http://www.ezineadvertising.com
http://www.onlineforsuccess.com/ezine-marketing-directory.htm
Thoi mi xem v tm kim. Cung cp d liu theo danh s|ch kch thc, tn s
xut hin ca th tn v{ chi ph.
http://www.ezine-dir.com
Cng ng chia s sch hay: http://www.downloadsach.com
Ngun ti nguyn min ph. Phn theo loi. im s cht lng c |nh gi|
bi nhn xt ca nhng ngi ng k qung co. Tuy nhin, trang ny khng
lit k liu cn c hi qung co trn mi tp ch in t hay khng v vy bn
s phi t vo xem cc trang web.
http://www.ezinelisting.com
http://www.oclc.org/firstsearch/periodicals/index_title.asp
http://www.linkcuaban.com/
Qung c|o c quyn s cho bn nhiu khng gian hn nhng thng n cng
gii hn di chng hn nh khng qu| 500 t. Khi vit loi qung co ny
bn cn ghi nh danh ting v s tin cy m ch b|o ~ g}y dng c vi cc
c gi. V{ cng nn hiu rng bn l mt ngi l vi nhng c gi ny. V
vy, bn to ra lin kt bng c|ch iu chnh bn thn theo cch h ~ quen
vi h. Ti s cho bn xem mt mu qung c|o c quyn minh ha cch
vit n nh th no:
V{ v.v
Joe Smith l mt chuyn gia tip th lin kt, anh ~ kim c hn 100.000
-la mi nm thng qua h thng em li li nhun n gin n |ng ngc
nhin ca mnh. Hy tm hiu xem bn cng c th thot khi cnh i l{m 9
ting 1 ngy, 5 ngy 1 tun nh th no bng c|ch l{m nh Joe, h~y v{o trang
web sau: http://www.bigmoneyaffiliate.com/
Jenia l 1 chuyn gia tip th lin kt, ngi ~ kim c hn 100.000 -la
mt nm, thng qua h thng mang li li nhun n gin n |ng ngc
nhin ca c y. C y s dy bn cch lm nu bn ng k kha hc t xa
Thu nhp su con s trong s|u th|ng qua ng link ny:
subscribe.bigmoneyaffiliate.com
Nhiu ngi s dng ht c|c phng thuc d ng, thuc xt mi, thuc chng
d ng v{ c|c phng ph|p iu tr y t kh|c nhng bnh vn khng thuyn
gim nh h mun.
B LC MY IU HA
CC HT BI
Cng ng chia s sch hay: http://www.downloadsach.com
NHNG TM THM C
CA RA VO V CA S BT KHNG KN
Bn c bit: nhng con ong khu bn sng mang tt c bao nhiu phn hoa
to thnh mt ong? Khi bn ung mt ong c sn xut a phng, bn s
a v{o h thng min dch ca mnh mt liu thuc d ng t nhin gip
gim nh dn cc triu chng d ng.
Cng ngy cng c nhiu trang web (chng hn nh blog) s dng cc trang
lu tr bi vit t ng cp nht nhng thng tin mi. Vy nu bn vit
mt bi c cht lng, bn c th ngi nhn n c sao chp li trn hu ht
tt c cc trang web mc tiu kh|c. ng lo lng v vic cho php quyn sao
chp bi vit. Bn vn s hu bi vit ca mnh, v nhng ngi sao chp phi
gi li phn tn tc gi ca bn ng v tr. H cng c yu cu gi nguyn
bi vit v{ khng c bin tp, vit li hay vit nhng ni dung khc da trn
vic sa cha bi vit ca bn.
http://www.articlecity.com
http://www.ezinearticles.com
http://www.goarticles.com
http://www.submityouarticle.com
http://www.articlesbase.com
http://www.articlesbase.com
C bao nhiu lu lng truy cp m din {n, nhm tho lun nhn c.
2) Hy chc chn rng cc din {n, nhm tho lun ny nhn c lu lng
truy cp ln v cc thnh vin tham gia mt c|ch thng xuyn, hay ni cch
khc l c nhiu ch mi v nhiu cuc tho lun si ni. Bn hy trnh cc
din n, nhm tho lun m{ h{ng th|ng khng c ai ng mt bi no.
nhng din {n lin quan n may v hoc nhng bn tin lin quan n n.
Mt th thut khc bn c th s dng tm kim l s dng nhng cm t
kha chnh trong th trng ca bn vi tng cm t c cung cp bi [tn
ca phn mm bn tin]. Chng hn, mt nn tng bn tin thng dng l Snitz.
Nhng th khc gm c phpBB v vBulletin. Gi gi s, bn ang tm kim
din {n lin quan n ch my quay phim hoc my nh, nhip nh bn c
th g m|y quay phim c cung cp bi Snitz. H~y th tm kim vi Google.
Bn c th tm thy mt vi din {n tp trung vo th trng ngch my nh
hin ra trong kt qu tm kim.
Mo thch lm theo thi quen, chng khng thy thoi mi khi bng nhin phi
thay i v{ c bit chng cm thy rt kh khi t dng phi thay ci hp i v
sinh hng ngy. Khi bn cn thay mt ci hp mi cch tt nht l lm t t,
hy bt u trn hp c vi ca hp mi. Sau vi ngy hy ra sch hp
v{ v{o hp mi v hp c. nh vy trong 5, 6 ngy ra sch hp
Cng ng chia s sch hay: http://www.downloadsach.com
Thng c|o b|o ch phi c ngun gc hay ngun thng tin (chng hn a
im).
C|c thng tin thm hoc thng tin lin h c th t cui thng co.
John Doe, tc gi ca Phng ph|p cha au tht lng ~ ph|t trin mt lot
c|c phng ph|p iu tr n gin ti nh{ gim nh cn au cho rt nhiu
ngi s dng.
Jane Smith mt ngi b bnh au tht lng l}u nm cho bit: Phng ph|p
cha au tht lng ca John l{ phng ph|p u tin ti thy ~ ch ra cn
nguyn gy ra cn au v c mt dinh dng v{ t}m l iu m hu ht cc
phng ph|p iu tr kh|c khng ni n.
http://www.duonglinkdentrangopt-in.com
http://www.usfreeads.com
http://www.sell.com
http://www.classifieds.yahoo.com
Cng ng chia s sch hay: http://www.downloadsach.com
http://www.adlandpro.com
http://www.domesticsale.com
http://www.classifiedads.com
http://www.adpost.com
MySpace
Friendster
Tagged
Squidoo
HugPages
C|c trang web nh Squidoo v{ HubPages thm ch cn c nhiu tnh nng hn.
Bn c th xy dng mt mng li c gi bng cch kt hp vi nhng trang
web thnh vin chia s cng s thch. Mc tiu ch yu ca bn trn nhng
trang web ny l to ra nhiu khu vc pht tn ni dung, xy dng danh
ting v{ gia tng ph thng hiu ca bn. Theo mt c|ch n{o , bn c
th bin mnh thnh mt ngi sao trn mi trang web ny nu bn cung cp
ni dung hp dn. Cc trang web ny rt l tng chia s bi vit, video v
nhng loi ni dung truyn thng khc m bn mun lan truyn v ni dung
s c truyn t trang web ny sang trang web khc v lin kt vi cc mng
li thnh vin khc. Mc d vy, hy nh mc tiu ch yu ca bn l{ a
c nhiu ng link tr li trang opt-in chnh ca mnh.
YouTube
Cng ng chia s sch hay: http://www.downloadsach.com
Google Video
MySpaceTV
AOL Video
Revver
Podcast.Net
Apple iTunes
Podcast Blaster
Phng ph|p n{y mang li rt nhiu li ch. Vic a thng tin th{nh dng
audio v video cho php bn truyn ti c tnh mnh m hn so vi t dng
vn bn. N cho php bn thu ht s ch ca mi ngi vo nhng quan
im bn thc s mun nhn mnh, bi v vn phong c truyn ti s r
r{ng hn nhiu. Nu bn thy kh truyn ti vn phong ca mnh n mt c
gi bng vn bn, th bn c th ty s dng nhiu hnh thc khc nhau.
Hn na, s dng nhng phng tin truyn thng ny s cho php bn tip
cn nhiu c gi hn l{ ch theo ui nhng ngi tm kim trn Internet.
Thc t, bn s thy c|c video YouTube c ng ti trong h s ca mi
ngi trn MySpace. Bn cng s thy nhng on audio v{ video c tch
trc tip t c|c trang web n{y v{ ng ti trn cc blog c nhn trn Internet.
Cng ng chia s sch hay: http://www.downloadsach.com
BNG CHNG X HI
Nhng ngi xem s thy mt ngi n{o (bn) thc s s dng sn phm,
v vy h s t hi sn phm ny hot ng nh th no v c tc dng nh
th no vi h.
Gii thiu qua truyn thng a phng tin th mi ngi s thy thch th v
d hiu hn nhng bc th ch{o h{ng truyn thng. Bn khng ch bn hng
cho khch hng tim nng, m{ bn cn mang n cho ngi nim vui c
s hu sn phm.
Di }y l{ nh chp mn
hnh ca mt bi trn blog
ca ti:
By gi, hy lu vic bn
c th lm }y. Gi s
bn cng chn th trng
Cng ng chia s sch hay: http://www.downloadsach.com
Tn ca bn
http://www.your-optin-page.com
Tn ca bn
Phng ph|p d dng nht tm c|c blog hng n khch hng mc tiu
trong th trng ca bn l tm kim qua c|c trang lu tr blog. Nhng trang
lu tr n{y c sp xp theo c|c th mc gip bn d dng xem qua cc blog
hin c v tm mt blog hng ti th trng ca bn. tm nhng ngun t
liu ny bn c th bt u bng cch tm kim trn Google vi cm t blog
Cng ng chia s sch hay: http://www.downloadsach.com
Phng ph|p d dng nht tm c|c blog hng n khch hng mc tiu
trong th trng ca bn l tm kim qua c|c trang lu tr blog.
http://www.blogcatalog.com/
http://dir.blogflux.com/
http://www.technorati.com/
http://blogsearch.google.com/
http://www.findblogs.com/
http://www. blogsearchengine.com/
Amazon.com
Epinions.com
AllExperts.com
Answerbag.com
Mi trang web trn cho php ngi truy cp trao i vi nhau theo mt s
c|ch nh mt phn trong mt cng ng ln. V d: Amazon.com cho php cc
th{nh vin ~ ng k c ng c|c b{i vit bnh lun v sch, m nhc v
cc sn phm kh|c. Trong c|c trang nh Yahoo! Answers v{ Answerbag, tt c
ni dung u do ngi dng nh hng. Mi ngi vo nhng trang web tr
li/ t vn n{y tm s gip trong mi vic, t thay mt chic lp xe n
nhng li khuyn cho s nghip. Phm vi cu hi m mi ngi hi trn
nhng trang web ny khng c gii hn. Vic bn c th lm l tm kim cc
sn phm hoc cc cu hi c th v th trng ca mnh v{ thu ht lu lng
truy cp bng cch vit b{i |nh gi| cng nh tr li cc cu hi ca mi
Cng ng chia s sch hay: http://www.downloadsach.com
RSS lin quan n vic lp trnh t ngi bit n. Ni mt c|ch n gin nht,
tt c i hi mt cht kin thc v Javascript. Cch thc hot ng l: khi mt
ngi truy cp vo mt trang web c cung cp RSS, m trong trang web ny
s cp nht ni dung (hoc ng link tiu dn n ni dung) t cc trang
web khc. Chng hn nh trang web A a tt c ni dung ca h cung cp
Cng ng chia s sch hay: http://www.downloadsach.com
http://www.blogger.com/
http://www.livejournal.com/
http://www.myspace.com/
Thng b|o n khch hng hin ti nhng cp nht mi nht v phn mm;
Cung cp thng tin cho nhiu trang web cng lc dng k thut blog and
ping ;
Cng ng chia s sch hay: http://www.downloadsach.com
Chng ta s ni k hn v vic cung cp thng tin cho nhiu trang web cng
lc v k thut blog and ping khi bn ~ quen thuc vi cc khi nim khc.
Phn mm blog ca bn nn xy dng mt mc cung cp thng tin cho nhiu
trang web cng lc bn c th s dng ngay lp tc. N cng nn c mt
chc nng gi l{ blog and ping, bao gm mt s tin ch. V c bn l{ mt
chc nng thng b|o t ng. Vic bn lm l thu thp mt danh sch cc
trang web bn mun thng bo khi c bi vit mi trn blog ca mnh. Bn
thit lp nhng trang web n{y ping hoc thng bo bt c khi no bn ng
mt ni dung mi. Khi ping mt trang web, bn mi h thng cp nhp thng
tin ca h tm kim ni dung mi nht ca bn (mt kiu tm kim thu lm
nhng trang web mi).
http://www.goarticles.com
http://www.freesticky.com
Cng ng chia s sch hay: http://www.downloadsach.com
http://www.articledashboard.com
http://www.amazines.com
http://www.freewebsubmission.com
V{ di }y l{ mt s ngun hu ch to blog:
http://www.blogger.com
http://www.wordpress.com
http://www.masternewmedia.org/rss/top55
http://www.rsstoblog.com
http://www.netforbeginners.about.com/od/bloggingbasics
ng c li ch: nhng ngi pht tn chng kim c tin thng qua vic
lm mi hnh nh thng hiu.
Phn mm khai thc t kha: chn t kha tt nht v hc c|ch |nh gi| kt
qu ca bn nh th no.
Nhng b mt v cht bo: Lng calo cao |ng kinh ngc n cha trong
nhng thc phm c gi l tt cho sc khe.
Cng ng chia s sch hay: http://www.downloadsach.com
By gi bn c th ngh: Nu mi ngi u i tn bn bo co th lm th
n{o mi ngi u c th kim c tin?. l{ tin tt bi v chui pht
t|n thng tin thng cn bng gia nhng ngi xut bn ni dung v nhng
c gi. S phn trm nhng ngi xut bn ni dung s i tn bo co ca
bn, gip bn ph|t t|n c bo co ca mnh trn phm vi rng. Tuy nhin,
mt t l phn trm tng ng c gi s ti bn bo co ca bn, c n v
quyt nh liu nn lm g. Nu nhng c gi n{y c khuyn khch click
v{o ng link lin kt ca nhng ngi xut bn ni dung, n lc h s
thy vic i tn bn bo co l vic |ng l{m.
Cho Dave,
Nu bn thch bn b|o c|o n{y v{ ngh rng nhng ngi ng k nhn bn tin
ca bn cng c li ch t n th hy thoi mi phn pht n cho h.
Trn trng,
[tn ca bn]
phn pht bo co thng qua trang web ca i t|c c hai phng tin khc
bn cn khai thc:
C|c trang web (hay c|c trang lu tr) ph|t t|n s|ch in t ging nh nhng
trang lu tr bi vit nhng chng tp trung vo nhng cun sch v nhng
bn bo co cho php ti xung. Mi ngi vo nhng trang lu tr n{y cng
v l do h ging nh v{o c|c trang lu tr bi vit: h cn ni dung. Mt s
trang lu tr ch tp trung vo ni dung min ph trong khi s khc ln ln c
s|ch in t min ph v phi tr ph. C|c trang web n{y cng a ra quy tc
nghim ngt vi cc cun s|ch in t min ph v{ bn nn trnh cc trang
web ny v nhng l do hin nhin. Trong khi phn ln c|c trang lu tr bao
trm ton b cc ch th mt s trang ch chuyn v mt ch . C mi
trang lu tr chuyn th c chn trang tp trung vo ch kinh doanh v
tip th trn Internet. Bn bit la chn nhng trang trang lu tr n{y nh th
n{o? Trc ht, hy chc chn rng trang lu tr n{y c t chc hp l v
cun s|ch in t ca bn c t trong danh mc thch hp. cun sch
in t ca bn c tm thy d dng bn cn tr|nh c|c trang lu tr ln xn.
Cng ng chia s sch hay: http://www.downloadsach.com
http://www.mindlikewater.com
http://www.ebookpalace.com
http://www.jogena.com
Mt ngun thng tin tuyt vi. Tuy nhin, n c t danh mc. N tp trung ch
yu v c|c lnh vc kinh doanh, tip th, vit bi v xut bn.
http://www.free-ebooks.com
HIU R CM T KHA
Gi s cm t c|c mo chi golf v{ hun luyn chi golf xut hin trong bi
qung co ca bn vi t l 12% trong khi cm t c|c quy tc chi golf v{
chi golf gii hn xut hin ch 0-1. Trong trng hp ny, bn cn gi cc
cm t kha c trong c|c th meta tags trong khi a ra nhng cm t kha
mi. Bn cng cn vit li bi qung co mt cht v xem liu bn c th s
dng nhng cm t kha tt nht ca mnh nhiu ln hn vic ti u ha
ca bn c hiu qu hn.
Quy tc chung trong vic ti u ha: nhng cm t kha quan trng nht ca
bn nn c mt 12-15%. Bn nn c t hai n ba cm t kha tr ln
c xp th hng cao trong bi qung co ca mnh. Nhng cm t khc,
nhng cm t c lin quan nhng khng quan trng bng (hay n gin l
khng hng n mc tiu ti u ha cho mt trang web c th) nn c mt
xut hin di 12%. Nu bn mun tng thm th hng vi mt s cm t
th hy chc chn rng mt xut hin ca chng khng di 5%.
Cng ng chia s sch hay: http://www.downloadsach.com
Quy tc chung trong vic ti u ha: nhng cm t kha quan trng nht ca
bn nn c mt 12-15%.
Bc tip theo lin quan n cc chi tit ti u ha t{i tnh. }y l{ c|ch nhi t
kha m nhiu ngi ~ tht bi bi v n qu gi to nhng n thc s hiu
qu. Trc ht bn cn cm t kha xut hin ngay trn th tiu bi vit.
Ti ang ni v th HTML (<title></title>) thc s khin tiu ca trang
web hin th trn cng trong trnh duyt ngi truy cp ca bn. V vy, bc
ti u ha u tin ca bn s nh th ny:
Th hai l s dng cm t kha trong tiu phn thn ca trang web. Quy
tc chung l sau th tiu (title tag), bn cn cm t kha xut hin mt ln
na trong mt th header. Cc th header thng c s dng cho phn tiu
bi v chng l{m cho dng vn bn tr nn c kch thc ln hn v{ c
in m hn. Gi hy vo HTML ca bn v tm phn bt u ca ni dung. Bn
hy to mt header <H2> v{ t tiu bi vit ca bn ging nh th ny:
<img src= golfswing.jpg width (chiu rng) = 100 height (chiu cao) =
100
8 C - K HOCH LU LNG CA BN
c bao nhiu thi gian v tin bc u t khi bt u cng vic kinh doanh
ca mnh. Chng ta s ly mt v d minh ha bn c th hiu r.
t ting vo bui s|ng trc khi i l{m (tt c l{ nm ting); mt hoc hai
ting vo cc bui ti th Ba th Nm (tt c l{ ba n su ting); hai ting
vo chiu Ch nht. Tng s tt c: mi n mi ba ting/tun.
t c ngn sch kinh doanh hin ti l{:120 -la. Chi ph lu tr trang web
l{ 15 -la mt thng. Chi ph cho h thng tr li t ng l{ 20 -la mt
th|ng. 120 -la 35 -la = 85 -la cho vic to ra lu lng truy cp.
Khi bn a ra danh s|ch ca mnh, ti mun bn suy ngh xem mnh gii nht
vic g v vic g d dng nht cng nh vic g kh khn nht vi bn. Vn
lp ra mt chin lc khng n gin l lit k nhng iu hay ho m l t
chc chin dch. V vy, bn nn bt u t nhng u im ch khng phi
khuyt im ca mnh.
Anh y hng th vi vic tham gia tho lun trn cc din {n v{ truyn kinh
nghim cho nhng ngi khc.
Anh y l{ ngi vit kh| nhng khng t tin. V vy anh y mt nhiu thi
gian vit mt bi hoc bn b|o c|o hn d nh.
Qung co qua tp ch in t
B{i vit/bo co
B{i vit/bo co
Qung co qua tp ch in t
3. Phng ph|p tn t chi ph nht, hiu qu nht vi anh y (bi vit/bo co)
cng l{ phng ph|p mt nhiu thi gian nht v{ i hi anh y phi vit (mt
nhim v m anh y cng khng l{m nhanh c).
20 -la
Trong , upsell l{ giao dch mt cp mua b|n cao hn. Khi kh|ch hng
ang trong qu| trnh thc hin thanh ton (checking out), bn s mi cho h
mt sn phm tng t hay cp cao hn. V d: Ch vi 15 -la, anh/ch
cng c th nhn c sn phm X. Mt hnh thc khc ca upsell l hidden
upsell, hay thng c bit n trn mng kinh doanh Internet l cho hng
mt ln duy nht one-time offer, (tc l cung cp cho khch hng mt c hi
mua sn phm khc vi gi| c bit trc khi h download mt hng ban
u). Nhng c gi ~ theo s|t cng vic ca ti c th nh ra ti ~ gii thiu
khi nim ny v tng gi n l hidden page (trang n) v{o nm 2004 trong
sn phm Power Affiliate Marketing (Sc mnh tip th lin kt). Nhng ngi
s dng sn phm ~ c nhiu thnh cng ln.
Cng ng chia s sch hay: http://www.downloadsach.com
Cho bn sn phm hu k din ra sau khi kt thc vic b|n h{ng u tin. V
d, nu c ai mua mt chic my xay sinh t ca bn, bn c th s phi
theo s|t kh|ch h{ng trong v{i ng{y sau mi h mua s|ch hng dn ch
bin cc loi ung. Mc ch ca hu k l{ pht trin thm doanh s bn
hng. Bn tn dng c nhng mi quan tm ca khch hng bng cch mi
h mua thm nhng sn phm lin quan.
mun mnh cng kim c nhng khon thu nhp khng l nh nhng siu
lin kt ~ l{m.
S CHO HNG TH BA
S CHO HNG TH T
Tt nht l tin hnh chin dch th hai cng nhanh cng tt. Nhng ngi
ng k cn phi nhn c e-mail ca bn lin tc, hoc bn s phi gnh ly
ri ro v |nh mt s quan tm ca h. Hy hon thnh tt cc chin dch v
ti chng ln trc khi nhng ngi ng k ca bn ngng chui chin dch
u tin, nhm gip cho vic chuyn tip t ngi n{y n ngi khc din ra
thun li.
Liu ti c mun tin s}u hn v{o th trng lin quan hay hng ti mt th
trng hon ton mi khng?
nhanh thu nhp ca mnh ln nhng mc cao hn. V vy, u tin chng ta
h~y xem xt qu| trnh nh}n i t gc ca mt nh sn xut sn phm.
Cho bn,
http://linktoyoursurvey.com
Cng ng chia s sch hay: http://www.downloadsach.com
Cm n bn rt nhiu!
K tn
Pho m|t! Chin lc n king: tng cng lng can xi cho c th, b sung
cht m v gim trng lng bng vic nu nhng mn n t cht bo t
nguyn liu gi{u b sa c yu thch n{y
Xng chc khe cho cuc sng: Mi c|ch gip tng cng canxi c mt
sc khe ti u.
1. X|c nh nhng th trng v pht trin tng da trn nhng tin tc thi
s.
Sau , thc hin mt nghin cu nhanh trn Yahoo! Ti thng thy cc tin
tc xoay quanh nhng cu chuyn thng thng v cc v tai nn, phm ti,
chnh tr sau h~y chuyn n mc nhng cu chuyn ph bin nht v{
nhng cu chuyn c e-mail nhiu nht. C mt tiu thu ht s ch
ca ti ngay lp tc: B thuc gip tng thm 0,5 kg. Ti nhp chut vo v
c bi vit. N c bo co da trn kt qu ca mt cuc nghin cu gn
}y. Mc d t lu mi ngi u bit rng hu ht ngi ta s tng c}n sau
khi b thuc, nhng gi nh l cn nng ch trong khong t 4 5 kg. Nghin
cu mi ch ra rng cn nng c th tin s|t n con s 9,5 kg iu phn
nhiu l mt s ch nho vi hu ht mi ngi. Ngay c khi bn trng khng
c v ang tng c}n nhiu, nhng bn c th thng xuyn cm thy mnh
tng c}n, v{ tt nhin, bn s gp rc ri vi vic phi c thm nhng chic
qun nhiu kch c.
Revver (http://revver.com)
iFilm (http://www.ifilm.com/vitalvideo)
http://www.addressofyoursurvey.com
PHNG VN M THANH
VIDEO HNG DN
PHN MM
http://www.elance.com
http://www.rentacoder.com
http://www.scriptlance.com
Nhng sn phm c quyn s dng l nhng sn phm thng tin nhanh nht
m bn c th pht trin t mt trin vng kinh doanh bi v trong nhng sn
phm ny, mi vic ~ c hon thin sn cho bn. Thm ch tt hn, bn s
thy rng a s sn phm ~ to ra c th trng ngch nht nh. c
c nhng sn phm ny, bn s cn n mt khon tin ln. C nhng li
ch{o h{ng c t bn ngo{i ni bn c th bt u download trn gi
nhng sn phm l{m trc, v nhng trang hi vin cung cp kho cha
thng tin c cp nht lin tc v nhng sn phm bn quyn mi. Ti
khuyn ngh nn theo hng hi vin, n gin bi v bn s c quyn tip cn
vi rt nhiu ch ph hp.
Sn phm thng tin ca bn khng nht thit phi l cun tiu thuyt di 900
trang. Mi ngi c th b ra h{ng trm nghn -la cho nhng bn bo co
ngn... i khi khng d{i qu| 12 trang. B|o c|o ca bn c th l sn phm
chnh ca bn, hoc n c th l{ ngi to ra sn phm h{ng u. Gi s bn
Cng ng chia s sch hay: http://www.downloadsach.com
B SU TP C CH
v.v
Cng ng chia s sch hay: http://www.downloadsach.com
HA
TIN THNG
B sung nhng khon tin thng gi tr v{ thch |ng s lun l{m tng gi| tr
cm nhn v bn cng cn phi x|c nh r gi tr vi kh|ch h{ng. iu ti
mun ni }y l{ bn cn phi ni vi h khon tin thng ny s l bao
nhiu nu h mua n ring l. V d nh:
RA MT SN PHM V NHN BN BN
Mt trang opt-in kh|c sao chp nhng ch dn cho c|c bc tip theo v
sn phm
http://AFFILIATEID.MERCHANTID.hop.clickbank.net/
Cng ng chia s sch hay: http://www.downloadsach.com
http://AFFILIATEID.train-dogs.hop.clickbank.net/
Lin kt URL ny s gi li bn trang kinh doanh trong khi theo di ngi truy
cp nhn danh lin kt ca ngi ~ thay th AFFILIATEID bng ID lin kt
ring ca ngi . V d, mt lin kt vi ID ca janedoe c th qung b
sn phm ca bn ti link lin kt ca c y, ging nh:
janedoe.train-dogs.hop.clickbank.net/
Bn ~ hiu cha?
Mi th cn phi c sn sng khi khch hng tr gi|, khi anh ta ang thc
hin phng thc mua v th hin s lu t}m, khi anh ta hng th vi sn
phm mi c mua. }y l{ thi im anh ta s mun tiu tn cho nhng
th khc m bn mi cho. Tuy nhin, nu bn i iu ny qu lu, bn c
th cho rng vic |p li ch l{ th|i th . V vy, hy thit lp phu bn
h{ng trc khi ra mt sn phm. Gii quyt tt c nhng nt tht v ch hng
hc, sau bn s sn s{ng cng bum.
1. Mt tiu hp dn
3. ha p
Cng ng chia s sch hay: http://www.downloadsach.com
Bn thn mn,
http://www.downloadlink.com
http://www.clickbank.com/accountSignup.htm.
K tn
Bn thn mn,
75 i vi sn phm tin k
85 i vi sn phm trung k
90 i vi sn phm hu k
Bn ang nhn c 30% hoa hng tng thm trong mi mc. }y ch l cch
ti ni li cm n v bn ~ tr thnh mt trong nhng lin kt gi tr ca ti.
Bn c th ng k ti }y:
https://www.clickbank.com/affiliateAccountSignup.htm?key=
Thc hin nhng iu theo cch ny khng ch khuyn khch cc lin kt hin
c ca bn, m{ cn thc y nhiu khch h{ng tham gia chng trnh lin kt.
Cui cng, hy nh thng bo cho cc lin kt ca bn v nhng cng c mi
hay nhng ngun ti nguyn bn s gi cho h. Bn nn gi theo tng giai
on mt ng link nhc nh lin kt ca bn v trang ti nguyn.
Tip theo, bn cn phi cung cp cho h nhng cng c chnh x|c. l{m iu
ny, bn cn to ra mt b cng c lin kt v lm cho b cng c ny sn c
trn trang ngun lin kt c bit ti trang web ca bn.
Nhng hnh nh sn phm, banner qung c|o, hay c|c ha cho sn phm
ca bn.
http://www.yoursite.com/affiliates/
Qun l vic kinh doanh hng ngy thc s xoay quanh ba vn ct li:
1. Tin bc
Cng ng chia s sch hay: http://www.downloadsach.com
2. Con ngi
a. trnh mt thng co bo ch
b. a ra mt bi vit
11:00 sng Sn sng cho chin dch PPC (pay per click)
Tit kim thi gian v tin bc bng cch to lc n by cho lu lng truy
cp ca bn.
Bin c|c i th cnh tranh thnh nhng i t|c lin doanh. V{i ngi trong s
nhng ngi ng u cng th trng s l{ i th cnh tranh ca bn. Tuy
nhin, ng e ngi tip cn h. Bn c th d dng bin mt i th th{nh i
tc vi nhng ng c ng n. Tt c nm vic bn a ra tha thun hp
ng vi h. H~y tm ra im tng ng m bn c. Hng mc tiu vo
nhng khu vc bn c th mang li li ch cho c hai bn hn l{ cnh tranh vi
nhng ngi khc.
Cng ng chia s sch hay: http://www.downloadsach.com
LM IU G MI NGY!
To bn qung co
Hc mt k nng mi
TI U T LI NHUN
Mua nhiu khng gian qung co trn cc trang web tip th.
Cng ng chia s sch hay: http://www.downloadsach.com
To mt sn phm mi.
bn lc n by v n l mt c|ch t mi th vo my li t ng, da
trn c tnh t nhin ca sn phm v dch v.
Nhng dch v c s d liu (danh s|ch ngi bn, vic tm kim c|c lu tr
cng cng, nghin cu c s d liu).
nh chi {n, |nh golf, hun luyn ch, v.v B sn phm hng thng bao
gm nhng cng c sau }y gip cc thnh vin cng nhng n lc tip th
lin kt ca h:
V c bn, ti ang b|n thng tin hay ni dung ti nhng ngi tin cy vo
thng tin bn sn phm. L do khin iu ny qu hp dn l{ vic to ra
tt c cc ni dung i hi nhiu n lc v thi gian. Hu ht nhng lin kt
mi thng ho hc mun bt u kim tin v{ ght tng phi to ra nhiu
ni dung u tin trong chnh sn phm ca h. C mt qu trnh hc tp vt
Cng ng chia s sch hay: http://www.downloadsach.com
TM TT V KT LUN
TIN HNH VIC KINH DOANH TRN INTERNET TH[NH CNG i hi s
tp trung, tn ty v{ kin tr. Tng t, khi bn ~ nghin cu v k hoch chi
tit ny, bn phi c mt k hoch |ng tin cy. Bn cn mt th trng, mt
s ch{o h{ng, lu lng truy cp mc tiu v mt h thng hu k mang li li
nhun. Bn cng cn phi bit cch th nghim nhng cho hng ca mnh v
theo di kt qu. Bn s c c nhng tin b |ng k bi v bn ang sn
sng hc nhng g hiu qu v khng hiu qu. Thm ch nhng thay i nh
trong bn qung co, li cho hng hay ngun lu lng truy cp cng c
nhng nh hng quan trng n li nhun ca bn.
C hai nguyn tc c bn ca vic kim tin (trc tuyn hay ngoi tuyn),
m bn phi khc ct ghi t}m trong u trc khi bt u, bi v chng s
phc v bn sut i, lm cho bn giu c khng ng, v gip bn t do v ti
chnh:
BC 1: NG K MT TI KHON
Khun mu bn chn s
lp ln tng th hnh thc
bn ngoi v cm nhn v
blog. N quyt nh s phi
hp mu sc, layout, v cc
phong cch vn bn cho
Cng ng chia s sch hay: http://www.downloadsach.com
Sau khi click v{o tip tc, bn s c a v{o khu vc qun l chnh cho ti
khon ca mnh v bn s nhn thy cng c li v{o blog ang i thng bo
u tin ca bn. Hy nhn vo nh m{n hnh pha di. Bn s nhn ra chc
nng ca n cng ging nh mt m|y |nh ch thng thng. }y l{ ni bn
s g hay ct v{ d|n vn bn
cho vic gia nhp blog u
tin ca bn:
Lu rng bn c th xem
trc entry ca mnh
nhn xem trng n nh
th no khi post trn blog.
Bn cng c th lu thng b|o ca mnh nh mt bn nhp nu bn cn ngng
cng vic v quay tr li sau.
Cng ng chia s sch hay: http://www.downloadsach.com
V{ chng ta ~ c n. Mt
blog thc s v sng ng
c to ra ch trong v{i bc
n gin. Nu bn ~ c
nhng g c vit sn cho
blog trc khi thit lp n,
th ton b qu trnh ny
khng th ly hn ca bn
nm n mi pht hon tt.
CI T BLOG CAO CP
http://www.layoutstudios.com/theme
Cng ng chia s sch hay: http://www.downloadsach.com
http://blogger-themes.blogspot.com
http://freetemplates.blogspot.com
MU /CH WORDPRESS
http://www.alexking.org/software/wordpress/
theme_browser.php
http://www.wordpress-themes.net
http://blogskins.com
http://www.sixapart.com/movabletype/styles/index
http://www.blogfashions.com
http://www.stopdesign.com/templates/photos
Cng ng chia s sch hay: http://www.downloadsach.com
BC 1: HI NHNG CU HI NG
Cng ng chia s sch hay: http://www.downloadsach.com
Quan trng hn, bn cn bit nhng th khch hng tim nng trong th
trng ca bn thc s mun mua, khng ch n thun l mt hng bn cho
bn. Nu bn ~ l{m nghin cu th trng hiu qu, bn s c th gii quyt
n bng cch tr li nhng cu hi sau }y:
1. Vn }y l{ g?
3. Gii php l g?
7. Bc tip theo h nn lm l g?
3. To ra ham mun cho nhiu thng tin hn, nhiu quyn s hu hn, v.v
chnh l{ AIDA. B}y gi, }y l{ ni phn cng thm plus xut hin: l{
mt th nm bt s ch ca khch hng trin vng v buc anh ta c
qung co ca bn nhng c mt s nhim v quan trng khc bn cn gii
quyt trong bn qung c|o nh:
BC 3: XY DNG MT NN TNG
Nhng lu rng tiu u tin hp dn (ti ght phi ni vy) nhng thnh
phn li bing trong th trng ca bn, trong khi tiu th hai nhn mnh
v{o phng ph|p nh nhng v t nhin. Tiu u tin ng c mt vi b
mt s c chia s }y trong khi tiu th hai tha nhn thc t rng c
mt s dng cng vic c bao gm trong gii php.
C| nh}n
Vui v, th th|i
Quan trng l bn duy tr c tnh nht qun trong ging iu xuyn sut
bn qung co trong c tiu v trong thn bi. V d nu bn bt u vi
mt tiu mang tnh kinh doanh, ng bt ng chuyn c|c c cu trong phn
cn li v c gng lm hi kch.
Cng ng chia s sch hay: http://www.downloadsach.com
Tuy nhin, li mi cho ca bn khng phi l gii php cho tnh trng cng
thng trong ct truyn ny. Chnh bn thn khch hng trin vng ca bn s
gii quyt tnh trng khi h mua sn phm. ngh cho hng nn thc p
khch hng thc hin h{nh ng mua v khao kht b kch thch cao m bn
~ x}y dng trong u h. Trong mt s kha cnh, n gn ging nh ng
sng tc mt cu chuyn vi nhng khch hng tim nng ca bn. Nu bn
qung co ca bn lm vic hiu qu, h s chn Mua ngay phn kt thc.
Cng ng chia s sch hay: http://www.downloadsach.com
Tiu ph (mang tnh chn la) duy tr s quan t}m v{ hng khch
hng trin vng vo phn chnh ca th ch{o h{ng.
PS (mang tnh la chn) khuyn khch khch hng trin vng thc hin
h{nh ng mua nhiu hn; nhc nh h v nhng khon tin thng hay
phn gii hn v thi gian trong li ch{o h{ng
chc lt rng c hai bn u l nhng tay golf cung nhit v{ thng xuyn
chia s nhng li khuyn cng nh c|c th thut chi. Nu bn mun gi
ngi bn ca mnh ho hng v b kch thch cng nh tr|nh c nhng li
khoe khoang, bn s ni vi anh ta nh th no v mt phng ph|p mi bn
~ kh|m ph| ci thin c swing (|nh golf)?
V vy, thay v{o h~y hnh dung rng bn ang c on i thoi sau }y vi
bn mnh:
Bn: Mnh cng vy. Mc d c rt nhiu sch vit v ch n{y, nhng mnh
vn khng chc nn bt u t }u.
Ti cho rng anh ta ang bn khon v thng tin ti cung cp (ti mt, khng
chnh thng...)
Ti cho rng th|i ho{i nghi ban u ca anh ta v ti cn phi nng thm
s tin cy v mnh bng cch tha nhn ti khng phi l chuyn gia ("N
khng ging vi nhng g ti c nhn thy trc }y") Tuy nhin, ti vn
bit nhiu hn anh ta ("Ti sn sng c rng n cng khng ging vi nhng g
bn tng nhn thy").
Cng ng chia s sch hay: http://www.downloadsach.com
TIU :
TIU PH:
TH]N B[I:
, l{m iu .
c rt ra mt cm t
http://www.westegg.com/cliche/.
BC 7: T TT C LI CNG NHAU
Web marketing
http:www.GoClick.com
Cng ng chia s sch hay: http://www.downloadsach.com
http://www.yoururl.com/freetrail
http://www.freehosting.com.user/tatcamoidieuvecacchucho
Hay
Cng ng chia s sch hay: http://www.downloadsach.com
http://www.phuongphaphuanluyencacchuchotoiuu.com/
http://www.hostgator.com
http://www.monterresponse.com
to thm cng nhiu lu lng truy cp, bn tip tc thay i li cho hng, v
vn khng c ai mua h{ng ca bn.
1. Sn phm ca bn
T MC TIU PH HP
Thm ch nhng cng vic tip theo ca bn cng s d d{ng hn. Thay v c
gng cung cp tt c mi th ti tt c mi ngi, bn c th tp trung vo mt
i tng khn gi quan tm nht. iu ny gip bn tr th{nh ngi chin
thng khi cung cp cho khch hng chnh xc ci h cn v doanh s ca bn
s vt qua im mc.
Sau khi gii thiu v tip th lin kt, mt th thut khc m ti mun tit l l
tp trung vo vic thu hp th trng ca bn ti mt th trng ph c
nhm ti s}u hn hay cn gi l th trng ngch. Mt trong nhng cch bn
c th lm iu ny l truy cp vo nhng trang nh Amazon.com v{ kim tra
nhng tiu ph bin. Bn c th thy rt nhiu nhm thng tin theo cch
ny. V d, gi s bn ang quan t}m n c|c ch chim cng nh nhng con
vt cng. Bn c th thy gn }y thng tin v vic dy nhng ch vt bit ni
cn ph bin hn nhng tiu chung v chm sc v{ cho n. Bn cng c th
bt u a ra ngo{i nhng t kha v cm t t c|c tiu ny, dng chng
lm cha kha nghin cu s}u hn trn th trng, v tm ra n ph bin nh
th no (da trn s lng nhng tm kim trn thanh cng c tm kim v
nhng t kha ny).
Tip th bi bo
Mng x hi
Nhn mnh qu nhiu vo vic qung co thi phng v nhng li giao hng
cng nhc;
Khng {o to hay b|n trc cho nhng khch hng trin vng c.
Cho bn,
Ti khng bit liu bn c ang thc hin chng trnh luyn tp gim cn hay
khng. C l bn ch ang mi bt u. Hay bn ~ gim c mt s lng
c}n |ng k, v bn ang c gng gim thm 9 kg.
V c bn, c th khng mun gim cn! Bn ngc nhin qu| ? Chnh nhng
iu bn l{m bt u vic gim c}n ban u rt cuc s khin cho c th
bn dn ti trng thi bnh n. iu ny l bi v c th bn phi u tranh
duy tr s cn bng gia nng lng bn trong v bn ngoi.
http://www.youraffiliatelink.com
Chc sc khe!
K tn
Cch tip cn n{y ho{n to{n ngn nhng ngun qung co ring l v nhng
th ch{o h{ng qung co thi phng. Ch cn a iu ny vo bi st hch
trong vic kinh doanh ca chnh bn. Kt qu s ni cho h bit.
ADWORDS
AFFILIATE
Cng ng chia s sch hay: http://www.downloadsach.com
Tip th lin kt l mt trong nhng dng kinh doanh ph bin trn mng v l
mt cch hiu qu qung co bn hng v sn phm. L mt lin kt, u
tin bn tm mt cng ty hay sn phm bn mun qung co. Bn tham gia
chng trnh lin kt ca mt cng ty v nhn cc cng c gi cc khch
hng ti trang web ca cng ty. iu n{y thng bao gm mt link URL c
bit cng ty bit rng bn ~ cung cp cho khch hng. Bn s nhn c
tin khi mi ngi vo trang web ca cng ty. Chi tit thng rt a dng
nhng trong hu ht c|c trng hp, bn nhn c phn trm doanh thu t
vic b|n h{ng m{ kh|ch h{ng ~ tin h{nh theo ng link ca bn.
APPLET
AUTORESPONDER
BANNER AD
BLOG
BLOGGER
BRANDING
Trong tip th, c bit l tip th trn Internet, thng hiu rt quan trng i
vi vic thit lp danh tnh cng ty. Thng hiu l kt qu ca mt qu trnh
tch ly kinh nghim m cc khch hng c vi mt cng ty hay sn phm c
bit. Mt thng hiu to ra s lin kt v k vng gia nhng sn phm c
cng ty sn xut. Thng hiu l biu tng cho tt c c|c thng tin c kt
ni ti mt cng ty, mt sn phm, hay dch v. Thng hiu c th bao gm
mt logo, vic chn lc font, ch mu sc v cc biu tng c phi hp
cng nhau to nn n tng v nhng gi tr, tng v tnh c nhn ca
cng ty. To thng hiu c mt vai tr v cng quan trng trong tip th trn
Internet, ni s cnh tranh l rt ln. Mt chin lc xy dng thng hiu
c |o v{ gi| tr c th gip c|c cng ty ng vng trn th trng trc tuyn
rng ln. C|c c| nh}n cng c th pht trin m hnh thng hiu c nhn,
iu ny s gip thit lp s tin cy vi cc khch hng trc tuyn ca h v
chn mc tiu trong th trng ngch c th.
CHAT ROOM
COPYWRITING
Cng ng chia s sch hay: http://www.downloadsach.com
DOMAIN NAME
DOUBLE OPT-IN
Cng ng chia s sch hay: http://www.downloadsach.com
DOWNLOAD
EBOOK
E-BUSINESS
FORUM
FTP
Giao thc truyn tp tin (File transfer protocol) mt phng thc tiu chun
download v upload file trn Internet. Hiu v FTP l cn thit nu bn
mun to ra website cho chnh mnh.
HANDLE
HOSTING
HTML
INTERNET
INTERNET MARKETER
Trong thi gian thc. V d, cc phng chat cho php cc c nhn tr chuyn
trong thi gian thc (In real time).
KEYWORD
MESSAGE BOARD
Ging nh Forum
META TAGS
MSN
NEWBIE
NICHE
ONLINE, OFFLINE
Cng ng chia s sch hay: http://www.downloadsach.com
Giai on chun b ni kt vi Internet thng qua mt ISP, OSP hay mng li.
Trong offline l{ giai on ngt kt ni t mng Internet. L mt tnh t,
online miu t nhng hot ng a dng m{ ngi s dng lm trn
Internet. V d, n c s dng trong cc cm t mua sm online, chi
game online, tm kim online, lu tr online, v.v
OPT-IN
OSP
Nh cung cp dch v trc tuyn. Mt t chc cung cp dch v thng tin trn
Internet. V d nh c|c cng c tm kim, cc dch v sao chp d phng
online, v nhng nh cung cp dch v ng dng.
PAGE IMPRESSIONS
PLUG-IN
Cng ng chia s sch hay: http://www.downloadsach.com
PODCAST
PPC
REPRINT RIGHTS
RSS
RSS l mt nh dng tp tin thuc h XML dng trong vic chia s tin tc Web
(Web syndication) c dng bi nhiu website tin tc v weblog. Ch vit tt
(theo ting Anh) dng ch cc chun sau:
RSS l mt cng ngh cho php cc website phn phi ni dung mi ti nhng
ngi s dng Internet m khng cn ngi s dng phi truy cp li trang
web . RSS feed l{ nhng thng tin cung cp ~ gi qua cng ngh RSS t cc
trang web n nhng ngi s dng Internet. Ngi s dng c th ng k
cc feed t c|c trang web kh|c nhau v{ sau thng tin mi t nhng trang
web n{y c gi trc tip ti h thng qua mt chng trnh c RSS.
SEARCH ENGINE
SEO
Cng ng chia s sch hay: http://www.downloadsach.com
SIGNATURE FILE
SITE, WEBSITE
TH RC (SPAM)
th r|c c s dng pht hin e-mail khng mong mun trong chng
trnh e-mail ca bn hp th n. Mt chng trnh chn spam s lc tt c
c|c thng ip da trn nhng tiu ch r rng.
SPIDER
Xem mc Crawler.
SPYWARE
SOCIAL NETWORKING
SOFTWARE
SOURSE CODE
nh dng c vit cho mt chng trnh m|y tnh hay website. Trong
online, m ngun cho mt trang web thng nh dng HTML, nhng n
cng c th c vit trong ngn ng m|y tnh kh|c. tm ra m ngun cho
mt trang web, chn mc View nm phn trn ca trnh duyt Internet.
Trong trnh n View, s c mt la chn v View Source hay mt iu tng
t. M ngun s xut hin trong mt ca s pop-up.
SUBDOMAIN NAME
TAG
Cng ng chia s sch hay: http://www.downloadsach.com
TARGET MARKET
TECH SUPPORT
THREAD
Cng ng chia s sch hay: http://www.downloadsach.com
TRACKING
Nhng cng vic kinh doanh trc tuyn s dng tracking ni cho h bit v
vic qung co, copywriting v thit k website ang c chuyn thnh
doanh thu hay khng. S dng phn mm kim tra ng link qung co l
mt trong nhng phng ph|p nhanh nht d tm ni kh|ch h{ng ang
n. Phn mm ny tnh s lng click c nhn t mi qung co ring l
v{ sau l{ doanh thu hay s ng k c thu thp t nhng ln click .
TRAFFIC
TROJAN
URL
USERNAME/USERID
VIRAL
VIRUS
Mt chng trnh ~ nh}n i trong c|c h thng m|y tnh v{ sau hp nht
li trong nhng chng trnh chia s. Mt s virus l nhng tr a v hi,
nhng mt s khc c th ph hy nhng file my tnh hay v hiu ha my
tnh hon ton. Mt im ni bt quan trng ca c|c virus l{ chng lan tr{n
rt nhanh, t ngi s dng ny ti ngi s dng khc, thng qua cc phn
nh km trong e-mail. Hu ht, nhng khng phi tt c, cc nh cung cp
dch v Internet thng h tr nhng chng trnh bo v khi virus trong
cu trc kt ni Internet. Nu bn s dng Internet thng xuyn, bn s
mun u t chng trnh qut virus b sung nh McAffee VirusScan hay
Norton Anti-Virus.
WAHM
WEB 2.0
WEB DESIGN
WEB MARKETER
WEBMASTER
Mt ngi tham gia sng to/hay qun l mt trang web. }y l{ ngi duy tr
ni dung v cc chc nng ca website. Cng vic ca h thng bao gm:
nhn tt c cc phn hi t nhng ngi s dng website, duy tr ha, cung
cp nhng thng tin cp nht v ni dung v x l tt c nhng vn lin
quan n chng trnh. Mt webmaster c th hoc khng th thit k c
layout ban u cho mt website. Mt s website ln c mt webmaster x
l ni dung ca trang v nhng webmaster khc gii quyt v c|c gc k
thut.
ZIP FILE
Mt file nt s dng trn Windows. ZIP l mt cng ngh tiu chun cho vic
nn d liu. Trn Internet, c|c ha v nhng chng trnh ln thng
c nn th{nh file ZIP trc khi chng sn s{ng download. iu ny cho
php vic download c tin hnh nhanh hn. Sau khi download mt file
ZIP, bn cn s dng mt phn mm gii nn (v d nh WinZIP, }y l{ mt
chng trnh min ph) m kha v tip cn d liu. Cng ngh ny rt hu
ch khi gi nhiu nh qua e-mail.