Tôi Đã Kiếm 1 Triệu Đô Trên Internet Như Thế Nào pdf -

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TI KIM 1 TRIU U TIN

TRN INTERNET NH TH NO?
EWEN CHIA
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Table of Contents
Li gii thiu
LI TA
LI GII THIU
1. BT U CUC HNH TRNH
2. NGY KIM MT TRIU -LA
3. NM TH[NH PHN K DIU
4. HIU V TIP TH TRN INTERNET
5. CC CNG C CA NH TIP TH LIN KT
6. TH TRNG CA BN
7. CHO HNG
8. TO RA LU LNG D DNG
9. XY DNG HU K (BACKEND) CHO NHNG NGI MI BT U
10. NH]N I M HNH KINH DOANH CA BN
TM TT V KT LUN
11. TO TRANG BLOG C NHN

12. HNG DN NHNG NGI MI VIT MT BN QUNG CO XUT SC
CC LI THNG THNG V CCH KHC PHC
BNG CH GII THUT NG

Li gii thiu
Ewen Chia l{ mt c|i tn |ng n trong th gii marketing trn Internet. Cch
tip cn thc t v hu dng kim tin t Internet ca ng l{ iu m
nhng ngi mi vo ngh v thm ch c c|c chuyn gia y kinh nghim
nh chng ta phi n trng. Nhng ngi kinh doanh trn Internet nghe theo
Ewen c kh nng l{m tt hn nhng ngi khc bi ng c kinh nghim rt
rng v cc chin lc marketing trc tuyn. Mi ngi u s hc hi c
iu g t Ewen.
JOSHUA SLOAN
Gi|m c Marketing trc tuyn 1&1 Internet www.1and1.com
Ewen lun l{ mt trong nhng chuyn gia marketing h{ng u trn th gii
t nhiu nm nay. Mi khi tm cch thc hin nhng tng v chin lc
marketing lin kt mi nht, ti lun nhn vo nhng g Ewen ang l{m v{ ly
tng ca ng. iu tuyt vi Ewen thy gio l ch ng mun bn n
cp tng ca mnh bn cng c th thnh cng.
CHRIS REYNOLDS
Gi|m c ph trch cng tc Internet Marketing Center
Chc chn rng Ewen Chia l Chuyn gia lin kt s 1 i vi nhng ngi ti
bit v nu c ngi khng ngh vy th ch l do ng y khng qung b sn
phm ca h. ng xut sc nh vy y. Ti lun kinh ngc v cch ng ginh

v tr s 1 cho mi th mnh qung b. Nu bn mun hc bt c iu g v
marketing lin kt, ti chc chn s khng gii thiu bn n mt ai kh|c.
ALLEN SAYS
Ngi sng lp din {n Warrior
Ewen Chia l mt trong nhng chuyn gia marketing qua Internet u t nht.
ng khng ch kim tin trc tuyn rt gii m cn c kh nng v{ mong mun
dy cho BN cch lm. C theo hng dn ca ng th bn gn nh khng th
no tht bi.
DAN ODAY
Chuyn gia qung co qua pht thanh

LI TA
Cc bn ang cm trn tay cun sch k nhng cu chuyn c tht v mt
chng trai tr, anh y ~ kim tin hng triu -la trn mng Internet. Cun
sch mang du n t s t s v nhng th|ng ng{y u tin n vi Internet
v{ con ng tr thnh mt triu ph, mt chuyn gia Siu lin kt. Cun sch
gii thiu mt phng ph|p marketing ph bin trn th gii hin nay mang
tn Affiliate Marketing v{ hng dn mi ngi kim tin trn mng.
Ewen Chia bt u kinh doanh t nm 1997 vi mong mun chia s nim am

m m nhc v kinh doanh nhng sng tc ca mnh. Chnh qu trnh tm hiu
v Internet v tip th sn phm m nhc ca mnh ~ a anh n mt bc
ngot. Anh ~ d{nh rt nhiu thi gian, cng sc v tin bc nghin cu
mt phng ph|p marketing mi, cch kim tin online mi, t to ra dng
thu nhp n nh v{ t ph| trong 5 nm sau .
Ng{y 22 th|ng t|m nm 2006, vi vic tung ra mt sn phm mang tn

Chng trnh Nh}n bn Siu lin kt, thu nhp ca anh ~ tng ln mc mt
triu -la. Chng trnh n{y ~ mang v cho anh doanh thu 1,497 triu -la
trong vng 36 gi. Anh l{ ngi u tin ginh cp Thch thc Internet Ton
cu (World Internet Challenge) ti Hi ngh Thng nh tip th Internet th
gii (World Internet Summit) din ra ti Singapore nm 2006. Ti }y anh ~
thc hin mt cng vic kinh doanh trn Internet t nhng th hn tp m
anh khng h chun b trc trc mt hng nghn khn gi v{ tip tc to
ra doanh thu ln n 5 con s ch trong vng 72 gi! Sau , anh l{ din gi
danh d duy nht ca Singapore c mi tham gia Hi ngh Thng nh
Internet th gii din ra ti Singapore v{o th|ng nm 2007. l{ s kin kinh

doanh trn Internet ln nht th gii c hn 3.500 ngi tham d. Ti }y,
anh ~ c khn gi ng dy hoan h nhit lit v{ c h bu chn l din
gi din thuyt hay nht. Anh c mnh danh l Chuyn gia siu lin kt s 1
th gii (The World's #1 Super Affiliate).
Sau , Ewen Chia ~ n cc quc gia pht trin nh M, Anh, Australia, Hng
Kng, Trung quc, v nhiu nc ch}u \ kh|c trong c Vit Nam t
chc cc bui hi tho, cc lp hc v phng ph|p kim tin hiu qu ny.
Lp hc ca anh thng thu ht h{ng trm ngi v{ a s h u kim c
tin sau khi hc. C nhng ngi kim c v{i nghn -la mi thng sau vi
thng hc tp v nghin cu.
Ng{y 30 th|ng 5 nm 2010, Ewen Chia ln u tin n Vit Nam trong hi

tho Internet Marketing v{ Kim tin Online. Hi tho c phi hp t
chc gia cng ty Success Resource (Singapore) v{ cng ty Babylons (i din
ca Success Resource ti Vit nam), cng vi s h tr ca cng ty Tip Th s
Digimarketing, cng ty Easymedia, cng ty c phn truyn thng Pri S
kin n{y ~ mang n hi th mi cho ngnh truyn thng s Vit Nam.
Ti ~ kim mt triu u tin trn Internet nh th n{o v{ bn cng c th

l{m nh th l cun s|ch u tin ca tc gi, din gi Ewen Chia c xut
bn ti Vit Nam. Cun sch ny trnh by chi tit cch thc marketing v kim
tin online tip th lin kt (Affiliate Marketing), l hnh thc gii thiu,
qung b cc sn phm v dch v cho cng ty kh|c hng hoa hng (mt
dng mi gii). im khc bit c bn l{, phng ph|p n{y khng i hi u
t vn hay sn xut sn phm, khng phi tnh to|n hay iu hnh hot ng
kinh doanh. Hot ng ch yu ca n l qung b, gii thiu sn phm n
ngi c nhu cu. Mc ch l{ l{m cho nhiu ngi mua sn phm v bn s
nhn c nhiu tin hoa hng. Vic la chn sn phm n{o gii thiu,
qung b th no, qung b cho ai, }u, th trng n{o... khch hng bit
v mua sn phm chnh l{ b quyt gip bn c kim c nhiu tin hay
khng. Phng ph|p n{y cha thc s ph bin trong mi trng trc tuyn
ca Vit nam hin ti, nhng chc chn s lan truyn mnh m trong thi gian
ti. Bi li ch m{ phng ph|p n{y mang li l v cng to ln. N gip kt ni
thng tin gia ngi mua v{ ngi bn, gia nh sn xut v{ ngi tiu dng
mt cch nhanh chng, gim chi ph qua trung gian. c bit, vi m hnh
marketing n{y, thng tin c lan truyn nhanh chng, gim thiu chi ph
marketing theo truyn thng. a thng tin, tin tc n ng ngi c v
ngi dng. iu ny ngy cng tr nn rt quan trng, bi khi thng tin, tin
tc v sn phm cng ngy cng nhiu, ngi tiu dng hoang mang trong s
a dng v hn lon, cn c mt gii ph|p h ra la chn nhanh hn. l{
l do ra i Affilate marketing. nc ngoi, m hnh ny hot ng kh
mnh m, gip thng hiu v sn phm nhanh chng c ngi tiu dng
bit n. c bit l nhng doanh nghip nh v va, nhng sn phm trong
th trng ngch.
Cun sch rt hu ch cho nhng ai mun tm hiu v cch bn hng v tip th

sn phm trn Internet, t tr thnh trung gian bn hng cho nh sn xut
n ngi tiu dng.
Nhm gii thiu ti c gi Vit nam mt phng ph|p marketing trc tuyn
mi v hiu qa, cng ty c phn truyn thng trc tuyn Micronet v Cng ty
S|ch Alpha ~ hp tc xut bn cun sch ny. Hy vng rng cun sch l mt
cm nang c bit cho cc doanh nghip v c nhn mun tip th, bn hng v
kim tin Online.
Chc cc bn thnh cng trong qu trnh ng dng cun s|ch n{y sm tr

thnh triu ph nh Internet!
L THY HNH
CEO Cng ty C phn Tip th S

Cng ng chia s sch hay: http://www.downloadsach.com
LI GII THIU
Trc ht ti xin chn thnh cm n tt c cc bn v ~ la chn u t v{o
cun sch Ti ~ kim mt triu u tin trn Internet nh th no v bn
cng c th l{m nh vy! Bng vic lm ny cc bn ~ chng t s tin tng
vo kh nng ti c th gip cc bn xy dng mt s nghip kinh doanh trc
tuyn mang li thnh cng v li nhun cao.
Cc bn cng ~ t r mt li cam kt vi chnh bn thn mnh. Ti ht sc

nghim tc gi li cam kt ny v s tin tng ca bn. nh ca ti khi vit
cun sch ny l hy vng n s thc hin c tt c nhng iu ~ ha hn,
v{ cn hn th na. Trn thc t, ti tin rng thng tin trong cun sch s
cung cp cho cc bn bn k hoch chi tit r rng nht v ton din nht v
tip th trn Internet (Internet marketing) v kinh doanh sn c.
Ti tin rng thng tin trong cun sch s cung cp cho cc bn bn k hoch chi
tit r rng nht v ton din nht v tip th trn Internet (Internet marketing)
v kinh doanh sn c.
S DNG CUN SCH NH TH NO
Khi c v tip thu nhng ni dung trong phn I, bn s nhn thy nhng
thng tin m cun sch cung cp khng ch l cu chuyn thnh cng ca mt
con ngi. N cng s cha ng c cu chuyn th{nh cng trong tng lai
ca bn. Tiu s ca ti c nu ra cho thy n gin ti cng ch l mt
anh ch{ng bnh thng, Tuy nhin, }y khng phi l trng tm trong cun
sch. Bn s bit v nhng bc thng trm ca ti trn con ng dn ti
thnh cng, v ng nh mun ti s bnh thn khoe khoang i cht.

Tuy nhin, ti khng mun bn ngh, d ch l thong qua, rng nhng nguyn
tc kinh doanh c tho lun trong cun sch ny ch hiu qu vi bn thn
ti. C nhng nguyn tc v h thng ct li ph hp vi tt c mi ngi. Cu
chuyn ca ti }y ch nhm lm ni bt thc t: nu ti c th t c
thnh cng, th bn cng vy.
Phn II l mt bn k hoch chi tit tng bc kim c mt triu -la

da trn vic gii phng nhng c hi li nhun di d{o ang ch i bn trn
Internet. Cho d bn ang bt u mt cng vic kinh doanh mi t hai bn
tay trng v khng h c cht kinh nghim hay bn ang tm c|ch tng li
nhun, cun sch ny s a bn qua nhng bc cn bn trong vic thit lp
v vn hnh kinh doanh trn Internet mang li li nhun.
Nu ti c th t c thnh cng, th bn cng vy.
KINH DOANH TRN INTERNET L G?
V c bn, kinh doanh trn Internet l bt k cng vic n{o lin quan n vic
mi cho cc sn phm hay dch v trn mng Internet. Khch hng tim nng
gh thm trang web ca bn v mua sn phm trc tuyn thay cho vic n
nhng a im thng thng. Internet cng l{ mt mi trng tip th. Hu
ht cc hot ng kinh doanh v cc nguyn tc tip th chung vn c p
dng cng u c th ng dng c online. Khc bit gia chng l v tc ,
gi c v vic d dng thc h{nh. Internet marketing c c th d dng,
nhanh chng v hiu qu hn v chi ph i vi nhng ngi bnh thng.
Bn cng cn bit rng Internet l mt xa l thng tin v{ }y l{ mt trong

nhng l do chnh khin mi ngi thng online. H mun tm kim thng
tin gii quyt nhng vn , hng dn hay t|c ng n h v mt c
nhn. Mt cng vic kinh doanh da trn nn tng thng tin cng ging nh
bt k nhng cng vic kinh doanh no khc, ngoi tr vic sn phm tp
trung ch yu vo nhng mt hng khng s thy c nh s|ch in t,
phn mm, t c|ch hi vin hay cc trang chuyn v dch v Ni c|ch kh|c,
chng ta s tp trung nhiu hn v{o marketing k thut s i nghch vi
nhng hng ha vt th. Tuy nhin, vn khng nm sn phm bn ang
bn m l mi trng bn ang b|n sn phm mng Internet. Cho d
bn mun b|n s|ch in t hay giy tp tennis th hu nh cng khng c g
khc bit trn chng ua d{i. iu quan trng bn cn nm c l marketing
da trn Internet c nh hng bi thng tin. Nhng nguyn tc
marketing c bn c th c p dng chung nhng li c thc hin trong
mt kiu cch hon ton khc. Chng ta s ni v kha cnh thng tin trong
nhng chng tip theo.
Khc bit gia chng l v tc , gi c v vic d dng thc hnh. Internet

marketing c c th d dng, nhanh chng v hiu qu hn v chi ph vi
nhng ngi bnh thng.
THNG NHN V LIN KT
C rt nhiu m hnh khc nhau v kinh doanh Internet. Tuy nhin, ch c hai
m hnh ch yu trong giao dch kinh doanh trc tuyn:
1. Ngi s hu trc tip, cn c bit n nh l{ thng nh}n hay ch sn

phm.
2. Ngi s hu th ba, hay vn thng c bit n nh mt nh tip th

lin kt.
Ni cch khc, nu bn ang b|n sn phm ca chnh mnh v x l tt c cc

qu trnh thanh ton, dch v chm sc kh|ch h{ng, giao h{ng th bn l mt
thng nh}n. Cn nu bn ang b|n cho ai sn phm khc thng qua gii
thiu tc l bn a kh|ch h{ng n trang bn hng ca thng nh}n nhng
li khng ng vai tr trong vic hon tt thanh ton hay giao hng th bn l
mt nh tip th lin kt. L do ti ch ra s khc bit gia hai m hnh ny l
nhm gip bn thy rng khng phi ch c mt cch thc hin vic bn hng
(v kim thu nhp) trc tuyn. Bn khng cn phi c sn phm ca chnh
mnh tin hnh kinh doanh trc tuyn. Tuy nhin, rt cuc bn s mun
xy dng cng vic kinh doanh ca mnh da trn c hai m hnh, bi n s
gip thu nhp ca bn t n nh cao. Nhng nguyn tc bn s hc trong
cun s|ch n{y c p dng cho c hai m hnh.
NHNG IU CUN SCH NY S DY BN
Mi mt nh doanh nghip th{nh cng u phi tri qua mt s chng trnh

{o to kinh doanh. Chng trnh {o to ny c th bt ngun t nhng cng
vic trc }y, nhng kha {o to, nhng c vn giu kinh nghim, hay ch
n gin l lao vo kinh doanh v t hc hi trong sut chng ng nhng
lun c mt thi im vic {o to s em li hiu qu thc t. Cho d bn
ang bt u cng vic kinh doanh u tin hay ~ c rt c mt s kinh
nghim, th cun sch Ti ~ kim mt triu u tin trn Internet nh th

no v bn cng c th l{m nh vy s hng dn bn c th cch nghin cu,
sng to v to ra li nhun t kinh doanh trn Internet trn gc marketing
thng tin. Di }y l{ tng quan mt s iu bn s hc c:
NGHIN CU TH TRNG
Mi ngi ang tm kim nhng g online? H mun mua nhng g?
CHN LC TH TRNG
Th trng no s d thm nhp hn? Th trng no ha hn nhiu trin

vng nht xt v gc tim nng li nhun?
CHN LC SN PHM
Ti c th phn phi nhng sn phm n{o nh mt gii ph|p |p ng

nhng nhu cu v{ i hi ca th trng?
NH HNG LI CHO HNG
Lm th no ti c th x|c nh chnh xc li cho hng ca mnh trong th

trng?
LU LNG
Lm th no ti c th a li cho hng ca mnh ra th trng?
TO HNG DN V[ C\C BC TIP THEO

Lm th no ti c th gi chn khch hng tim nng trong th trng ca

mnh trn mt danh sch e-mail? Lm th no ti c th trnh by li cho
hng ca mnh khi ti ~ c h ch ?
BACKEND
Lm th no ti c th to ra mt h thng backend cho nhng li cho

hng b sung s gip ti tng thm thu nhp v h tr nhng li nhun lu di
v thnh vng cho cng vic kinh doanh?
T NG HA
Lm th no ti c th t phn ln cng vic kinh doanh ca mnh vo

chng trnh t ng n vn hnh v kim tin cho ti m khng cn phi
thc hin nhiu cng vic b sung?
NH]N I CNG VIC
Ti c th bt u hai hay thm ch ba cng vic kinh doanh c th nhn ln

tng thu nhp ca mnh nh th no?
Mi mt thnh phn c nu ra trn tng trng cho nhng vn mu

cht bn phi i mt h{ng ng{y trc bt k cng vic kinh doanh no d
online hay offline v bn k hoch mt triu ca ti s ch cho bn cch
gii quyt nhng vn n{y nh mt ngi ch kinh doanh Internet.
NHNG IU CUN SCH S KHNG DY BN

C mt s phn trong h thng n{y i hi bn phi c thm nhng k nng

bn ngoi. Ti c th cung cp cho bn nhng iu c bn nhng khng th
{o to bn chuyn su nhng iu sau }y:
L{m th n{o to ra mt trang web tuyt vi.
L{m th n{o vit mt bn qung co bn hng tt nht.
L{m th n{o gii quyt nhng vn k thut vi trang ch, chng trnh
tr li e-mail t ng, v.v
Ti rt mun khai thc tt c cc kha cnh ca nhng thng tin ny. Vn l

mi mt ch trn }y u c th vit thnh mt cun sch. phn cui ca
cun sch ny, bn s tm thy mt bng ch gii thut ng v cc t kha
tt c nhng g bn cn nm bt c nhng khi nim marketing quan
trng, hiu c nhng cng c Internet v vic thc hin bn k hoch chi
tit ny ti thnh cng. Bn cng s thy nhng chng b sung v cch lm
blog v vit bn qung co hiu qu. Nu bn vn cn vng mc, h~y ng k
chng trnh {o to b sung m bn cn. V d, nu bn khng bit v my
tnh, bn cn phi hc mt s lp khi ng tng tc. Khng c cch no
khc. Bn khng th vn hnh cng vic kinh doanh Internet thnh cng nu
bn chng bit cht no v my tnh.
Nu bn cn gip v vic vit qung co (copywriting), thit k web hay thit

lp nhng ti khon qung co thanh ton, th bn s mong mun c hc
chng trnh {o to s}u hn trong nhng lnh vc ny. C rt nhiu ngun
thng tin min ph trc tuyn di d{o lin quan n cc ch n{y, cng nh
sn phm {o to chuyn dng xut sc nht bn c th u t. Ti s ch cho

bn iu tt nht trong nhng iu tt nht ti tng tm thy trong cc ngun
ti nguyn cui cun sch.
Vi nhng bc khi u trn }y, ti |nh cc rng bn ang rt ho hc

c thc hin. Ti cng vy, nhng trc ht h~y ti nhn mnh iu
quan trng nht bn cn bit trc khi bt u h{nh trnh i ti th{nh cng
T DUY CHIN THNG
Nu bn tng l sinh vin ca ti, bn s bit rng ti ni rt nhiu v t duy.

C mt t duy ng n khi bn tham gia kinh doanh s ng vai tr quyt
nh. N c l l nhn t s to dng hay ph v thnh cng ca bn. Vy, th
no l mt t duy ng n? n gin l vic lun duy tr s ch tm ca
bn vo hnh nh th{nh cng, ng bao gi nhng suy ngh tht bi len li
v{o trong u bn. By gi hy ghi nh iu ny: nu bn thc s cam kt
nghin cu bn k hoch chi tit ti ~ cung cp cho bn trong cun sch ny,
th chc chn bn s th{nh cng ng thi im.
Cng ging nh nhng cng vic kinh doanh khc, kinh doanh trn Internet
i hi bn phi u t thi gian v{ t{i chnh pht trin nhanh. C l khi
bn ~ kim c mt triu -la u tin, bn c th ng dy mun v tri
qua c ngy lm vic trong b ng nhng ngay b}y gi bn cn phi thc
dy, mc qun o v lao vo cng vic. Hy tip cn cng vic kinh doanh vi
t duy ca mt chuyn gia. Bn ~ thc hin nhng bc u tin khi nhn
bn k hoch chi tit ny trong tay. Hy thc hin li ha vi chnh mnh ngay
by gi bng vic nghin cu ti liu n{y, sau , ng do d thc hnh n
trong th gii thc. Bn ~ i c na chng ng v ti sn s{ng hng

dn bn i nt on ng cn li. No, chng ta hy bt u!
PHN I. CU CHUYN CA TI V CNG L CA BN
1. BT U CUC HNH TRNH
Ti sinh ng{y 25 th|ng 6 nm 1973 ti Singapore trong mt gia nh trung lu

c bn ngi con. B m ti lm vic chm ch dnh nhng g tt p nht
cho cc con, Tuy nhin, cuc hn nhn ca h. Tht |ng bun l h khng th
ha gii nhng bt ng v quyt nh chia tay khi ti hc cp II.
Lc , ti quyt nh i l{m v{ ti bt u cng vic u tin sau gi hc.

Cng vic n{y ~ gip ti hiu r nguyn tc lm vic v gi tr ca ng tin
t rt sm. Mc d ti l{ ngi kh tham cng tic vic nhng ti nhn ra ti
cn mt iu g hn th. Ti mun c th lm vic mt cch thoi mi m
vn tr nn giu c.
Khi ng k thi i hc, ti ~ chn Hc vin Qun l Singapore v{ ti ~ tt

nghip c nhn ngnh qun l vi tm bng xut sc. Ti nhn ra s nghip
ca mnh vn thng tin khi lm mt vi cng ty ln nhng ti khng th tr
nn giu c. Dn dn ti nhn ra cuc sng a ti n
T NGHO KH TR NN GIU C
Nh li nm 1997: Ti va tt nghip i hc v vo lm kinh doanh, tip th

cho cng ty Sony Music Entertainment (Singapore). Khong mt nm sau ti
chuyn sang MobileOne nh cung cp dch v vin thng h{ng u
Singapore. Trong thi gian ny ti kt hn v cm thy rt hnh phc v c
gia nh mi ng h. Ti cng nhn thy mnh dnh nhiu thi gian hn cho
s thch ca bn thn. Ti khao kht tr thnh nhc cng chi ghi-ta v rt
thch sng tc ca khc. V vy ti ~ ngh n vic tip th mt s tc phm ca
mnh.
Ti nhn ra s nghip ca mnh thng tin khi lm mt vi cng ty ln nhng

ti khng th tr nn giu c. Dn dn ti nhn ra cuc sng a ti n
Internet bt u pht trin v{o nm 1997 v vy ti ngh ti c th tip cn

ng o khn gi bng c|ch a }m nhc ca mnh ln mng. Mt khc, ti
cng quan t}m n vic tip th trn Internet nhng ti thc s cha ngh n
vic kinh doanh qua mng. Cho n khi ti xem c|c trang web kh|c bit
cch tip th cc ca khc ca mnh v chnh vic ~ gip ti tm ra mt s
thng tin v c hi kim tin y trin vng.
Ti t hi: Liu }y c phi l{ c hi mnh tr nn gi{u c khng? Ti

khng bao gi lm vic g na vi, v vy ti lao vo nghin cu. T nm 1997
n 2002, ti ~ dc ht sc lc, hng ngy ti dy t 7 gi s|ng i l{m
cng vic ton thi gian, sau ti t giam mnh t 11 gi m n 3 gi sng
v lm mi th bt u cng vic kinh doanh.
Tht khng may, trong v{i nm u, cng vic kinh doanh trc tuyn khng
t kt qu gip ti t ngho kh tr nn gi{u c nh ti m c. Thc t ti
khng bit bt u t }u v{ khng bit mnh s kinh doanh ci g.
Trong 5 nm lin, c ngy ti lm nhiu vic cng mt lc cn c m th

khng ng v him khi c thi gian d{nh cho gia nh. Trong my ln u
mo him kinh doanh ti ~ b la v{i nghn -la. D vy ti vn khng t

b v dc nhiu tin hn v{o c|c tng khc. Ti mua tt c cc cun sch
in t v cc bi ging dy cch kinh doanh trn mng vi hy vng cui cng
mt ngi n{o s tit l b quyt kim tin online.
Bn c mun o|n xem ti ~ phung ph bao nhiu tin khng? Hy chc chn
rng bn ang ngi nghe iu n{y Ti ~ tiu tn gn 50.000 -la khi c
gng tm ra cha kha m cnh ca c c s t do v ti chnh vi s ho
hng v n lc tuyt vng v{ ti phi tr 50.000
-la bng th tn dng. Theo cch ni gim th l v ti khng vui v ti. Tt c

nhng ha n tr bng th tn dng n{y tng l~i nhanh chng v{ chng ti
khng th tr chm. Kh khn lc thc s kh c th din t bng li.
S t tin ca ti nhanh chng mt i v{ ti liu lnh chng t vi mi ngi

c bit l vi bn thn rng cng vic trn Internet khng phi l mt gic
m. Nhiu m thc trng, ti thng a nc mt v cm thy dng nh b
mi ngi xung quanh b ri. Ti t hi bn thn ht ln n{y n ln khc:
Ti sao? Ti sao ti khng th thc hin c cng vic n{y? Ti ~ sai
}u?
SC MNH CA S TP TRUNG
Mc d vy, thng th trong nhng thi im en ti nht, cui cng chng ta

s thy nh sng pha cui ng hm
Bc ngot ca cuc i ti din ra vo mt m nm 2002. Ti tnh dy lc

na m lm vic trong ni dn vt hi lm th n{o thot ra khi tnh
trng ln xn m{ mnh ~ to ra. Mt phn trong ti ~ sn s{ng u hng

nhng n gin ti l ngoan c khng chu t b d ang phi i din vi
mi th khng khc g mt thm ha. Tuy nhin, ti phi tha nhn rng
khng phi 50.000 -la v{ 5 nm ng ng hc hi u hon ton lng ph.
Thc t ti ~ c nhiu k nng qu gi| v{ bit mi th cn phi bit v cc m
hnh ch yu kinh doanh trn Internet.
V d nh ti bit ti cn hng n mt th trng mc tiu c th t c.

Ti bit ti cn a ra gii php cho th trng . Ti hiu rng ti cn hng
lu lng th trng vo ni ti ch{o h{ng v{ ti phi nm gi v tr i u v
t chc mt h thng tip ni.
Cui cng ti cng tm ra: Ti khng b st bt c iu g. Ti cht nhn ra

ti bit cn l{m g nhng ti ~ khng l{m. Thay v chm ch lm vic bng
kin thc ca mnh th ti li mua nhng qung co thi phng v s giu c
ch sau mt m. Mt phn v ti vn mun tin rng tt c nhng vic ti phi
lm l lp mt trang web, nhn vi ci nt ri ngi i kh|ch h{ng ko n
ng nght nh mt sc ht v hnh. Gi }y iu ny c th rt d dng khi
bn ~ th{nh cng trong mt cng vic. Ngay khi bn n lc xy dng c s d
liu chnh xc v khch hng hin ti, bn ~ to ra c s d liu v khch
h{ng. Tuy nhin, u tin bn phi coi cng vic kinh doanh trn Internet nh
mt cng vic thc s.
chnh l{ vn ca ti. Ti ~ coi cng vic n{y nh mt s thch. Ti ~

tht bi khi thc hin cc khi nim c bn nht ca tip th trn Internet nh
phi c mt th trng mc tiu, mt chin lc r rng v quan trng nht l
lm theo mt h thng ~ c kim chng. Khng phi h thng khin ti

tht bi m ti tht bi khi lm theo h thng .
iu ti cn thiu l s tp trung. Ti nhn ra tt c nhng g ti cn l{m

thnh cng l tp trung v tn ty lm vic ti ~ hiu r. Nhng th |ng gi|
hng nghn
-la m ti tng c qua nhiu nm ~ tit l tt c cc m hnh kinh doanh

~ c kim chng. Ti ch cn chn mt trong c|c m hnh v{ kin tr
theo ui n. Nhn thc c iu ny ti li tip tc tin tng vo thnh
cng. Ngay lp tc ti quyt nh rng tht bi khng phi l mt la chn.
Ti x|c nh tip th lin kt l mt m hnh kinh doanh m ti s tp trung ht

sc lc, thi gian v tin bc thc hin. Khng lu sau, mi vic tr nn
thun li. Ti thc hin cng vic kinh doanh trc tuyn u tin ca mnh.
Hy tin ti, cng vic kinh doanh u tin s mang n cho bn cm gic hnh
phc nht th gii ngay khi n c thc hin, c bit l khi bn mt nhiu
nm gy dng n. Ri sau , ti li thc hin cng vic kinh doanh khc v
c th tip tc. Lc u cng vic ch t c nhng thnh cng nh b
nhng cui cng ti ~ chng minh c. Khng ai c th nghi ng kh nng
kinh doanh trc tuyn ca ti na k c bn thn ti.
CU CHUYN THNH CNG CA TI V CNG L CA BN
Sau thi khc quyt nh v{o nm 2002, ti khng th dng bc. Bng vic
tp trung v p dng mt h thng ~ c kim chng, thu nhp ca ti tip
tc tng ln nhanh chng. Bn c th ang t m mun bit ti ~ vt xa so

vi nhng ngy thng n nn n
mc no?
Trc ht ti l nh lin kt c thu nhp cao nht trong hu ht c|c chng

trnh lin kt Internet m ti to ra. Ti ~ to ra hng t sn phm thng tin
ca ti v chng kin chng c b|n t nh tm ti. Hin gi ti s hu v
iu h{nh hn mi trang web kim tin thit thc, bao gm nhng trang
web di }y:
http://www.MyFreeWebsiteBuilder.com
http://www.AutopilotProfits.com
http://www.SupperAffiliate.com
http://www.WorkingFromHome.com
Mi trang web ny tip tc thu v li nhun cho ti mt cch t ng, vi s

tin ln n nm con s hng thng. Tuy nhin, chng th g c th t c
ngay sau mt m. Mi trang web l mt ct mc trong qu trnh hc hi ca
ti, l kt qu ca vic nm bt tng v thc hin n. Mt s trang web
trong b|n c|c sn phm ring bit v s khc l cc trang thnh vin to ra
thu nhp nh k. Ti s cho bn bit mt b mt: khng phi ch mt trong s
nhng website n{y gip ti c c thu nhp hin nay. Tt c nhng trang
web ny qua thi gian ~ to ra thu nhp hng thng cng dn li ln n nm
con s.
Ti s cho bn bit mt b mt: khng phi ch mt trong s nhng website ny

gip ti c c thu nhp hin nay. Tt c nhng trang web ny qua thi gian
~ to ra thu nhp hng thng cng dn li ln n
Gi cc bn hy xem mt s chng nhn khc ca ti. Ti ~ tr thnh din gi

c yu cu nhiu nht ti cc hi ngh tip th Internet trn ton cu v ti
~ i khp th gii din thuyt cho nhng ngi mi bt u v c nhng
ngi ~ c nhiu kinh
nghim nh ti.
Ti Hi ngh Thng nh
tip th Internet th
gii din ra ti Singapore nm
2006. Ti ~ c doanh thu bn
hng trn mng ln n
nm con s ch trong ba ngy.
Ti ~ tham d v l ngi u tin ginh cp Th thch Internet Th gii ti

Hi ngh Thng nh tip th Internet th gii din ra Singapore nm 2006.
Ti }y, ti ~ thc hin mt cng vic kinh doanh trn Internet t nhng th
hn tp m khng h chun b trc trc mt hng nghn khn gi v{ tip
tc to ra doanh thu ln n nm con s ch trong vng 72
gi.
Sau , ti l{ din gi danh d duy nht ca Singapore c mi tham gia Hi

ngh Thng nh Internet th gii din ra ti Singapore v{o th|ng nm 2007.
l{ s kin kinh doanh trn Internet ln nht th gii c hn 3.500 ngi
tham d.
}y, ti ~ c khn gi ng dy hoan h v{ c h bu chn l din gi

din thuyt hay nht.
Nhng khng phi l tt c thnh cng. Trong nh ti ang l|i xe mt

chic xe sang trng.
Ti bit ti c v ging nh
mt nh tip th Internet
in hnh ang ph trng ti
}y. Mc d vy, vo ngy
mua c chic BMW
ny ti thc s hnh phc bi
v n tng trng cho kt
qu nhiu nm lm vic chm
ch v kh nhc. Ti mun c th g gi nhc v vic ti ~ i xa nh th
no v nhc nh ti v h{nh trnh i n thnh cng mi ln ti ngi sau tay
li.
Mt li ch na ca thnh cng l ti v v c th i du lch, gn nh bt c ni

no trn th gii. Chng ti ~ c c hi i thm trng quay Universal
Studios Hollywood nm ngo|i, khi ti n California tham d mt hi ngh

v tip th. V bt c khi no chng ti mun trnh xa cuc sng thng nht
ti Singapore, chng ti c th i ngh mt ni n{o vi kh hu trong lnh
v nn vn ha a dng.
Tuy nhin, iu quan

trng nht l gia nh ti
c bo m, ti v v c
nhiu thi gian nh vi
c|c con hn.
V v cc con trai ti,

Clayden v Coen chc
mng sinh nht ti vo
th|ng s|u nm 2007
Chng ti tr nn giu c
nh tip tc c m liu
lnh v{ tt c s giu c
chng ti c c l nh kinh doanh trn Internet.
iu l lng l ti c gng t c tt c trong khi tip th vi nhng ngi

tiu dng ni ting Anh xut sc, m ting Anh th khng phi ting m ca
ti. Ti ~ cho bn thy mt phn nh nhng g ti ~ l{m chng ta vn cha
ni n vic ti a ra sn phm gip ti kim mt triu -la u tin nh

th no. Chng ta s sm bn v vn ny. Lc ny ti mun bn hiu rng
bn cng c th c c thnh qu tng t.
C th bn khng chn phn thng cho thnh cng l mt chic t hay mt

k ngh hng sang nhng ti bit chc chn s c iu g m{ bn lun mong
mun. c phi l mt cn nh{ mi? Mt chic tivi mn hnh phng tht p?
c i tm hi ti ni c mch nc ngm? Hay th g m h hn chng
hn nh con bn c iu kin hc hnh tt hn?
Chng ti tr nn giu c nh tip tc c m liu lnh v{ tt c s giu c

chng ti c c l nh kinh doanh trn Internet.
Hy dnh thi gian theo ui gic m th thao hoc ngh thut? Hoc mt
k hoch ngh hu sm tht thoi mi? Bn c th t c bt c th g trong
nhng th trn khi bn tp trung xy dng mt cng vic kinh doanh bn
vng. Cu chuyn m ti k trong chng tip theo cng c th l cu chuyn
do bn vit nn.
C th bn khng chn phn thng cho thnh cng l mt chic t hay mt

k ngh hng sang nhng ti bit chc chn s c iu g m{ bn lun mong
mun.
2. NGY KIM MT TRIU -LA

Trong sut hnh trnh tip th trn Internet ca mnh, ti tng di vc su
tuyt vng v mang gnh nng n nn. Ti ~ l~ng ph tin bc, b la v sai
lm v s ln. Tuy nhin, ti khng b cuc. Dn dn ti ~ tin gn hn n
ch kim c mt triu -la u tin trn Internet v gi ti s k vi bn
vic din ra nh th no.
T LIN KT N SIU LIN KT
Cui cng khi x|c nh th|i nghim tc vi cng vic kinh doanh trn
Internet, ti ~ chn tip th lin kt. Trong nm u tin, c th ni ti l mt
nh tip th lin kt mc trung bnh. Ti kim c kh nhiu tin nhng
chc chn khng phi l{ ngi c thu nhp cao nht. Ti vn thng xuyn p
dng nhng h thng v chin lc vo cng vic tip th. Ti thng xuyn
theo di v kim tra kt qu xem ci g hiu qu v ci g khng hiu qu.
C{ng c c s vng chc ti cng thoi mi th nghim nhng tng mi.
Thc t, cng hiu v p dng nhng kin thc c bn v tip th, ti cng d
ngh ra nhng phng ph|p mi v sng to.
Ti bt u tp trung nhiu hn v{o vic xy dng danh sch opt-in (la chn
trong) v to dng mi quan h bn vng vi nhng ngi ng k bn tin
trong danh sch ca ti. Thng qua nhng phn hi ca h, ti bit c tm
quan trng ca vic cung cp thng tin v gi tr. Ti hiu rng mi ngi tm
kim cc gii php ch khng ch l sn phm.
Mt khc ti cung cp cng nhiu gi tr chn thc, min ph th sau c{ng c

nhiu ngi gii thiu cho ti. Ch vi mt s thay i trong suy ngh, phn
trm hoa hng ca ti ~ tng ln nhanh chng. Ti bt u ganh ua thc s
v vi n lc ln, ti tip tc d{nh c nhiu hoa hng v qu tng hn. Ti
tr thnh mt nh siu lin kt v{ thng |nh bi cc nh lin kt kh|c
tr th{nh ngi c thu nhp cao nht trong c|c chng trnh m{ ti tham gia.
T SIU LIN KT N TO RA SN PHM
Thnh cng lun khin mi ngi n g ca nh bn tm kim cu tr li.

Ti lun ngh rng th trng ngch ch yu ca mnh l tip th trn Internet.
L mt nh siu lin kt, c{ng ng{y ti c{ng b|n c nhiu loi sn phm
hng dn c|ch th{nh cng trn Internet. Tt nhin nhiu ngi ng k
bn tin ~ hi ti:
Ewen, ti c nn mua sn phm ny khng?
Ewen, iu ny nghe tht tuyt nhng ti l{ mt g a-ma-t, cha bit g. Lm

sao n c th gip ti khi ti thm ch cn khng bit xy dng danh sch ca
chnh mnh?
Ti rt thch nhng bn tin ca anh nhng l{m th no ti bit c anh

khng la ti ging nh ngi kh|c? Anh ni iu ny c v rt d dng
nhng h~y nhn xem, anh to ra lu lng truy cp khng l.
Khng th khin mi ngi tin tng bng cch ch ni ming: N{y, h~y tin
ti. Tht lng, ti mun nhng ngi ng k bn tin v khch hng ca ti
thnh cng ging nh ti. Tt nhin ti thch dy v{ t vn cho nhng ngi
khc, chia s iu ti bit. Ti ~ tr li cc cu hi ny mt cch thnh tht

nht.
n mt thi im khi c qu nhiu cu hi, ti nhn ra ti cn dy nhng

ngi khc trn mt phm vi rng hn v{ ch c mt c|ch thc hin vic
ny l t mnh to ra sn phm. Tht may mn, quyt nh n{y ~ khin thu
nhp ca ti tng vt.
Mt trong nhng thnh cng ln ban u ca ti l to ra cun s|ch in t

nh mang tn B quyt mini e-book. Cun sch ny dy cho mi ngi cch tr
thnh nh lin kt h{ng u trong bt k chng trnh lin kt no. B quyt
u tin l hiu nhng kin thc c bn trong tip th.
Bn cn tm mt th trng mc tiu.
Bn phi a ra c gii php cho th trng .
Bn cn hng lu lng th trng v{o ni bn cho hng.
Bn cn nm gi v tr h{ng u trong danh sch opt-in xy dng h thng

tip ni cho vic cho hng ca bn.
B quyt th hai l phi hiu r vai tr ca nh lin kt l mt ngi mi gii

hoc mt ngi cung cp thng tin c gi tr. Nhng bn tin ngn hoc sch
in t mini ny c th vit v bt c ch no c mt chng trnh lin kt
thch hp qung b. H thng tng th ny da trn vic hng lu lng
khch hng mc tiu vo mt trang opt-in ni mi ngi c th ti nhng
cun s|ch in t mini, s dng nhng thng tin, ri kch v{o c|c ng link
lin kt trong trang .
Mc d }y khng phi l bc tranh ton din, nhng n cha ng nhng

mm mng ca h thng m{ ti ang dy cho mi ngi, v n l mt bn tm
tt y v c|c phng ph|p ti ang tip tc xy dng thng qua vic tung
ra cc sn phm theo sau. Tuy mi sn phm ti to ra sau n{y c thay i mt
cht v ch n{y, nhng khi ti c{ng hiu bit nhiu hn th sn phm cng
c chiu s}u hn. ng thi, vi mi sn phm mi c to ra, ti li tip tc
thm c|c s|ch lc mi vo chin dch tip th ca mnh.
Ti nhn ra khng cn phi la chn gia vic tr thnh nh tip th lin kt

v mt nh sn xut. Ti c th lm c hai. V thc t mong mun lm c hai
~ gip ti kim c mt triu -la u tin trn Internet vi vic tung ra
mt sn phm mang tn Chng trnh Nh}n bn Siu lin kt (Super Affiliate
Cloning Program).
H thng tng th ny da trn vic hng lu lng khch hng mc tiu vo

mt trang opt-in ni mi ngi c th ti nhng cun s|ch in t mini, s
dng nhng thng tin, v{ sau kch v{o c|c ng link lin kt trong trang
.
CHNG TRNH NHN BN SIU LIN KT
Ng{y 29 th|ng 4 nm 2007, t b|o lu h{nh to{n Singapore, Sunday Times ~

ng ti cu chuyn c bit v ti trong mc Ti v{ Tin ca ti vi dng tt:
Anh y ~ kim c mt triu -la u tin trn Internet.
Bi phng vn tp trung vo
hon cnh v cch qun l
tin ca c nhn ti ch
khng cp chi tit ti ~
lm th n{o kim c
mt triu -la u tin. Thc
t, thu nhp ca ti ~ u
n tng ln n nm con
s. Nhng khng v th m ti lng ph tin bc. Ti ~ ly s tin t|i u
t v{o cng vic kinh doanh ca mnh v phn nhiu cn li ti tit kim.
Ng{y 22 th|ng 8 nm 2006, vi vic tung ra mt sn phm mang tn Chng
trnh Nhn bn Siu lin kt, thu nhp ca ti ~ tng ln mc mt triu -la.
Chng trnh Nh}n bn siu lin kt ~ mang v cho ti doanh thu 1,497 triu
-la trong vng 36 gi. l{ mt chng trnh ging dy c |o v tip th
lin kt cha ng thnh qu c cuc i ti. Ti ~ d{nh c tri tim v khi c
vo sn phm ny, kt tinh mi th ti ~ hc c kinh doanh thnh cng
trn Internet.
Bc th ch{o bn sn phm n{y c m u nh sau:
L{m th no bn c th hc c mt h thng m bo chc chn thu nhp

u n ln n su thm ch by con s
c truyn dy mt ln duy nht bi nh lin kt s mt th gii ~ c

cng nhn
Tuy nhin, bn ch thc hin c nu bn kh nng!
c ton b bc th, bn hy truy cp trang web:
http://www.EwenChia.com/supercloner.
Mi ngi ~ phn ng mt c|ch in cung. C qu nhiu ngi vo trang

cho hng khin cc my ch (server) ca ti u b gin on, thm ch trc
c khi ti hon thnh m (code) v phn phi sn phm n{y. l{ mt li cho
hng c gii hn thi gian v mi ngi x vo trang web ny, lin tc tr
li m bo c v tr ca mnh trc khi li cho hng bin mt. Ch
trong mt vi gi, th hng trang web ca ti trn Alexa ~ nhy ln 386, iu
c ngha l{ trong s hng triu ngi s dng Internet ~ c 2.850 ngi c
gng vo trang ca ti cng mt lc. iu g khin mi ngi x vo li
cho hng kh tin ny?
1) C l v Chng trnh Nh}n bn Siu lin kt c cho l di sn v l s rt

lui khng chnh thc ca ti vi cng vic tip th lin kt.
2) C l v n l di sn ca ti nn ti ~ truyn ti nhng gi tr cha bao gi

c trc .
3) C l l nh danh ting v{ thng hiu ca c nhn ti.
4) Hoc c th nh i qun hng nghn lin kt ca ti, ~ cng lc qung b

Chng trnh Nh}n bn Siu lin kt n danh s|ch ngi ng k bn tin ca
h.
5) Cng c th v ti cha bao gi gii thiu mt kha hc ton din cho c

nhn vi y bn ghi m, hi tho qua in thoi v{ t vn c nhn.
6) Hoc c th v tt c nhng iu trn cng vi sc mnh ca chnh h thng

m ti dy ~ ph|t huy hiu qu k diu ngay lp tc.
Theo quan im ca ti, cu tr li l s 6: tt c nhng iu trn. Ti ~ d{nh

nhiu nm dy nhng ngi khc lm th n{o tr thnh nhng nh siu
lin kt. B quyt ca ti ~ gip c|c kh|ch h{ng tr thnh nhng nh siu lin
kt. Tuy nhin, chng ai trong s h c th thnh cng nu nh khng hiu r
nhng thnh phn c bn ca cng vic kinh doanh trn Internet. V bn thn
mn, l{ iu bn sp c hc.
D bn mun tr thnh nh tip th lin kt hay nh sn xut, hoc c hai th

kinh doanh trn Internet thnh cng, lun cn c nm th{nh phn chnh.
Trc ht bn phi hiu r chng nu bn mun kim c mt triu -la
u tin trn Internet. Nm th{nh phn l{:
1) Th trng
2) Bn hng
3) Lu lng
4) Hu k (backend)
5) Lp li
Nm kh|i nim n gin, d nhm ln n{y ~ x}y dng nn tng cho thnh
cng ca ti. Vy bn ~ sn sng hc hi, tp trung v kin tr vi cng vic
kinh doanh ca bn cha? Ti hy vng bn ~ sn sng v ti s ch cho bn
mt bc tranh tng th v vic cc thnh phn ny kt hp cng nhau nh th
no, cng nh tho lun v nguyn tc ch o ng sau vai tr ca mi thnh
phn trong vic to nn mt nn tng bn vng cho cng vic kinh doanh ca
bn.
D bn mun tr thnh nh tip th lin kt hay nh sn xut, hoc c hai th

kinh doanh trn Internet thnh cng lun cn c nm th{nh phn chnh. Trc
ht bn phi hiu r chng nu bn mun kim c mt triu -la u tin
trn Internet.
3. NM THNH PHN K DIU

Mi h thng tip th trn Internet th{nh cng u bt ngun t nm th{nh
phn:
Th trng + Ch{o h{ng + Lu lng truy cp + Hu k + Nhn bn
THNH PHN 1: TH TRNG CA BN
Mi cng vic kinh doanh u nhm |p ng mt th trng mc tiu. Th

trng ca bn c hnh thnh t c s khch hng tim nng. V vy, bn
cn x|c nh ng th trng ca mnh trc khi bt u cng vic kinh
doanh. Chnh x|c iu bn ang tm kim l g? Bn cn chn mt th trng
tha mn nhng tiu ch sau:
Khao kh|t tm kim mt gii php.
Sn sng s dng khon thu nhp sn c mua gii php.
D dng tip cn.
Ni cch khc, mt th trng tt bao gm nhiu ngi c chung mt nhu cu

v{ c kh nng chi tr cho nhng li ch m bn mang n cho h. Ti xin
c nhn mnh im ny: Nu ngay t u bn khng hng ti mt th
trng tt th d bn c lm mi iu ng n nhng cng vic kinh doanh
ca bn vn tht bi.
Mt c|ch kh|c x|c nh th trng l{ t cu hi Mnh mun i v{o th

trng ng|ch n{o? Bn mun hng n ngi chi golf, ngi mua nh,
nhc s hay ngi quan t}m n sc khe? Ngy nay hu ht mi ngi u

cho rng cc thut ng th trng v{ th trng ng|ch c th thay th cho
nhau. Bn s nghe thy nhng ch doanh nghip khc ni v vic thm nhp
th trng sc khe hoc th trng t{i chnh, v.v Tuy nhin, c mt im
khc bit quan trng gia hai khi nim ny m bn cn lu : Mi th trng
u i din cho mt th trng ng|ch nhng khng phi mi th trng
ng|ch u i din cho mt th trng ang tn ti v c th mang li li
nhun. Mt khc, nu ch ni bn mun hng ti th trng nhng ngi
chi golf, nhng ngi quan t}m n sc khe hay th trng phn mm
m|y tnh thi th cha bi n bao h{m ngha qu| rng. Khng c mt th
trng ton cu cho nhng ngi chi golf hay nhng ngi quan t}m n
sc khe.
Tng t, bn khng th to ra th trng ni chng khng tn ti. Cc th

trng vng lng lun l kt qu ca vic hng n mc tiu khng ph hp,
qu rng hoc qu hp. Bn cng s mo him khi thm nhp vo mt th
trng khng tn ti nu nh bn a ra gii ph|p trc khi tin hnh nghin
cu. Chng hn, bn l mt nhc s v{ ~ bit mt s mo tng ch s |nh
gi ri ro tn dng ca mnh. n mt ngy bn t cho rng: Mnh c th vit
mt cun s|ch in t v vic l{m tng ch s tn dng cho cc nhc s. Bn c
th ngh mnh vit ra mt tng sn phm chc chn thnh cng. Xt cho
cng, nhiu nhc s c ngun thu c nh v{ iu ny nh hng n kh nng
xin cp tn dng ca h. Cng c th, mt ngi bn nhc s thch hc v ti
chnh nu c mt ngi n{o c cng t tng sng to cung cp thng tin.
Vn ca l l ny chnh l ch bn khng bit th trng ny c thc s
tn ti hay khng. N l v d in hnh ca vic t xe nga trc con nga v

buc th trng phi s dng sn phm ny.
Tuy nhin, vic x|c nh mc tiu thch hp li l cng vic ngc chiu.
Trc ht bn phi hng n mt th trng, x|c nh nhu cu th trng ri
to ra hoc x|c nh mt sn phm |p ng nhu cu ca th trng . X|c
nh sn phm khng quan trng bng x|c nh th trng. Trc ht hy tp
trung vo th trng ca bn v sn phm s i theo th trng. Chng c g
sai nu ng n~o ngh ra tng, tuy nhin, vic la chn th trng nn
da vo nghin cu thc t v d liu chc chn.
THNH PHN 2: LI CHO HNG CA BN
Nhiu ch doanh nghip tin rng sn phm ng nht vi li cho hng. B

ngo{i iu ny c v ng, nhng nu bn mun to ra thu nhp |ng k t
cng vic kinh doanh ca mnh th khng th suy ngh n gin v thiu nhn
xa trng rng nh vy. Bn s tin xa hn nhiu nu nh rng, mi ngi
khng mua sn phm m mua gii ph|p. H~y thay i vic ch tp trung vo
cc chi tit v{ c im ca sn phm. Thay v{o , h~y xem sn phm ny c
th gii quyt nhng vn g. Gii php m sn phm mang li chnh l li
cho hng ca bn. D bn bn nhng thng tin c th ti v hay sn phm vt
cht th iu ny vn ng.
Mt li cho hng tt bao gm nhiu gii php ch khng ch c mt gii php

chnh. N bao gm c nhng li ch khng d nhn thy v tp trung gii thiu
gii ph|p n kh|ch h{ng nh l{ mt gii ph|p ng n vi thi gian v gi
c thch hp.
H~y ngh v iu ny: Thm ch mt i giy trt patanh cng l{ mt gii

php. Mt i giy trt patanh tt c th gii quyt s bun chn ca mt
a tr cng nh s tht vng ca b m cu b. Mt li cho hng tt bao
gm nhiu gii php ch khng ch c mt gii php chnh. N bao gm c
nhng li ch khng d nhn thy v tp trung gii thiu gii ph|p n khch
h{ng nh l{ mt gii ph|p ng n vi thi gian v gi c thch hp.
Chng hn nu bn mun bn mt b video hun luyn ch. Li cho hng ca

bn s da trn ni dung, thng tin trong video. Ti sao vy? Trc ht, hy
nh rng khch hng ca bn bit iu h mun: c y mun hun luyn ch
ch ca mnh. Li cho hng ca bn cn phi mnh m, cn ni ln tt c
nhng tiu ch m c y suy ngh ch khng ni ra. iu c ngha l{ nhn
mnh vo nhng th ging nh nhng li ch di }y:
C y s hc c cch hun luyn ch bng cch xem nhng v d trc tip

qua video d d{ng hn nhiu.
C y c th tua nhanh, chm, tm dng on video v vy c th lnh hi

thng tin theo kh nng ca mnh v bt c lc no c y cng c th xem li.
Hnh thc hc ny gip c y hun luyn ch ch cng d dng v nhanh

chng hn, c y s t c iu mnh thc s mong mun (ci thin mi
quan h gia ch v{ th cng) nhanh hn.
C y c th t hng v ti c|c on video xung ngay lp tc.
Hoc c y c th tr thm mt khon ph nh h gi bng video n tn

nh.
C y c bo m thng qua vic hon li tin.
}y l{ mc gi thp nht c y c th tm c vi thng tin gi tr nh vy

v c y s tit kim c gp h{ng trm ln so vi vic thu mt hun luyn
vin dy ch a phng hoc tham gia cc lp hc.
Thm v{o c y cn c bn t vn trc tip min ph.
C y nn mua bng video c{ng sm cng tt v c{ng lu, ch ch s cng

h v{ kh dy bo hn.
Hy nghin cu nhng li ch trn tht cn thn. iu g s xy ra nu thay v

ni nhng li ch ny trong li cho hng, bn ch n gin qung c|o c|c
on video hun luyn ch gi| 29,95 -la? C s khc bit rt ln ng
khng? Gii hn li cho hng bng cch ni vi mi ngi rng sn phm ca
bn l{ g v{ n |ng gi| bao nhiu chc chn khng hiu qu bng vic ni vi
h nhng li ch r rng v nhng li ch khng d nhn thy ca sn phm:
Khi h c gii php ca bn, h s cm thy thoi m|i nh th no.
Gii php ca bn d thc hin nh th no.
Gii php ca bn d dng v r nh th no so vi vic khch hng t gii

quyt vn ca mnh.
Gii php ca bn an to{n, |ng tin cy v{ mang n s h{i lng nh th no.
Mua gii php ca bn, c y c th gii quyt nhiu vn kh|c, nh tr|nh

vic tnh hnh tr nn xu hn hoc ny sinh nhng rc ri mi.
Ti hy vng iu ny gip bn hiu r li cho hng bn a ra th trng c

th (nn) thit thc v gm nhiu iu phc tp nh th no. D hng vo
th trng no, bn cng phi coi sn phm nh mt gii php v bn phi bn
n nh mt gii php.
THNH PHN 3: LU LNG TRUY CP
Hng lu lng truy cp n trang web ca bn ging nh l{ d khch hng

tim nng v{o mt ca hng. Nu khng c ai mua hng trong ca hng ca
bn, bn s phi ng ca. Nu khng ai vo trang web ca bn, bn cng s
tht bi.
Chng ta s ni r hn v hnh nh n d ny. Bt c ai gh vo trang web ca

bn u ~ c mt d nh. Mt phn trong s ngi truy cp bit r h mun
g v h s mua sn phm ngay lp tc. Tuy nhin, phn ln trong s s cn
thm thi gian v s tin tng quyt nh mua hng. H cn xem mt s
sn phm tng t quyt nh. S ngi truy cp cn li s ri khi trang
web ngay khi h nhn ra h ~ v{o nhm ch.
Hin gi, mc d bn khng th kim so|t c d nh ca ngi truy cp,

nhng bn c th kim sot phn trm s ngi truy cp s tr thnh khch
hng ca bn. Ni cch khc, bn c th nng cao doanh s bng cch to ra
lu lng truy cp mc tiu gim thiu s lng ngi truy cp website
ca bn m{ khng mua g, ng thi thc y s lng khch hng hin ti v
khch hng tim nng.
Cho hng vi nhng ngi thch hp cng quan trng nh vic to ra li cho
hng thch hp i vi h.
Trc khi tham gia kinh doanh trn Internet bn nn bit rng phn ln lu
lng truy cp ca bn, d bn hng lu lng truy cp n trang web nh
th no th vn s bao gm nhng khch hng tim nng khch hng trin
vng. Bn c th n mng nhng ngi ln u truy cp ~ mua sn phm ca
bn, nhng h~y nh rng vic ny him khi xy ra. Phn ln thu nhp ca bn
s n t khch hng mc tiu m bn ~ tp hp vo danh sch gi e-mail
opt-in v chuyn th{nh kh|ch h{ng thng xuyn ca bn.
Vy lu lng khch hng mc tiu l g? Mt ngi truy cp c xem l mt

khch hng mc tiu khi kh|ch h{ng c x|c nh l mt thnh vin trong
th trng mc tiu ca bn. to ra lu lng khch hng mc tiu trc
tip t th trng vo trang web ca bn, bn phi x|c nh c nhng
ngun lu lng truy cp c th t th trng. Lu lng khch hng mc tiu
ng vai tr quan trng trong qu trnh chuyn i li cho hng thnh doanh
s. Ti sao vy? Bi v vic bn cho hng vi nhng ngi thch hp cng
quan trng nh vic to ra li cho hng thch hp i vi h. Nu bn bn vt
tennis, th r rng bn khng mun nhng khch hng tm gy bng chy. Mt
v d t nh, nu bn bn mt cun s|ch in t dy c|ch chi ghi-ta in, th
bn s khng mun c qu nhiu ngi v{o trang web tm kim nhng bi
hc v {n ghi-ta thng. Thm ch bn cng khng th hng n nhng
ngi truy cp trong ton b th trng (c th trng tim nng v{ th trng
khng tim nng). Nu bn qung co nhng bi hc {n ghi-ta in vi
nhng ngi chi ghi-ta thng, th bn c th b|n c cho mt v{i ngi
quan t}m nhng con s chng l g so vi vic bn cho bn nhng bi hc

{n ghi-ta in vi nhng ngi chi ghi-ta in. iu ny nghe c l khng?
C nhng th trng bn trong th trng hoc c nhng th trng ngch bn
trong th trng ngch. Bn cn x|c nh nhng phn khc c th trong th
trng s quan tm nhiu nht n li cho hng ca bn, sau to ra lu
lng truy cp bng cch qung co ti phn khc th trng .
Vic nhn din nhng ngun lu lng truy cp c th trong th trng s d

dng khi bn tin hnh nghin cu th trng. Khch hng trin vng s n
vi bn thng qua nhng t kha h s dng tm kim trn Internet, v
thng tin ny cui cng s dn bn n nhng ni b mt trong th trng
trc tuyn ca bn. Theo k hoch, ti s dy bn nhng th thut c th
to ra lu lng truy cp n trang web ca bn. Nhng trc ht, v lu
lng khch hng mc tiu, bn cn ghi nh nhng im sau }y:
X|c nh mc tiu l vic cn thit bin ngi truy cp thnh khch hng.
Lu lng khch hng mc tiu l{ lu lng n t th trng mc tiu ca

bn.
Nghin cu th trng chnh xc s cho bn bit khch hng mc tiu l ai v

h }u.
Bn cn x|c nh nhng phn khc c th trong th trng s quan tm nhiu

nht n li cho hng ca bn, sau to ra lu lng bng cch qung co
ti phn khc th trng .
THNH PHN 4: HU K (BACKEND)

Hu k l{ mt khi nim l. Ti ~ ngh nh vy cho n khi bit c trong

tip th t chuyn mn n{y c ngha l{ g. Hu k cp n nhng li cho
hng bn to ra tip theo sau giai on b|n h{ng ban u. Cc nh tip th cn
dng thut ng tin k (front-end) v{ trung k (midlevel) khi tho lun v
nhng im khc nhau trong mt knh bn hng (k hoch hoc thnh tch
thc t bin nhng khch hng trin vng thnh doanh s).
Tin k cp n li ch{o h{ng ban u hoc sn phm ban u. Li cho

hng ban u l{ iu bn qung co hoc khuyn mi trn trang web
hng ti th trng ca bn li cho hng chnh l th ban u thu ht mi
ngi vo trang web v gia nhp danh sch opt-in ca bn.
Trung k l{ c|ch kh|c ni v vic thc y b|n h{ng in hnh c gng

thuyt phc khch hng mua mt sn phm t hn hoc mt sn phm c
lin quan i km nh mt s gim gi. Li cho hng trung k thng c
a ra trc khi ho{n th{nh giai on bn hng tin k.
Hin gi mc bn cn tp trung ch l tin k v hu k. Thc t bn c th

ni hai loi cho hng ny l li cho hng duy nht c to ra trong bt c
knh bn hng no bi v trung k thc ra ch l vic nng cp li cho hng
tin k.
Gi chng ta ~ l{m r tt c cc thut ng, hy xem xt k hn giai on hu

k v l do ti sao n quan trng n vy. Khi mi bt u, li cho hng ban
u s dn nhng khch hng vo trang web ca bn. Tuy nhin, doanh s bn
hng tin k s khng mang li cho bn thu nhp ln. Phn ln thu nhp ca
bn s c to ra t vic cho hng hu k.
Chng ta hy cng xem mt v d. Gi s vo mt thi im bn l nh lin kt

qung co cho mt cun s|ch in t gi| 27 -la. }y l{ mt cun sch hay v
bn c mt li cho hng hp dn. Hn na, gi thp khin vic bn hng tr
nn d dng v vic bn hng d d{ng c ngha l{ phn ln nhng khch hng
tim nng trong danh s|ch opt-in c th chuyn thnh khch hng thc s.
C hai iu cn lm r:
Bn s khng th tr nn giu c vi phn trm hoa hng ca mt cun sch

gi| 27 -la.
Kh|ch h{ng hin ti c nhiu kh nng tip tc mua hng ca bn nu bn

gii thiu vi h mt li cho hng khc.
chnh l{ vai tr ca hu k. Nu bn mun kim c thu nhp thc s t

cng vic kinh doanh trn Internet, bn cn tip tc theo ui nhng khch
hng hin ti. Khi mt s ngi mua mt sn phm thng qua bn th c kh
nng h s mua cc sn phm kh|c nu bn a cho h li cho hng thch
hp. Bn cn phi lm cho li cho hng hu k c ngha quan trng hn.
Trong nhng li cho hng tip theo, cc sn phm hoc dch v c a ra
phi lun c gi| cao hn sn phm ban u hoc c hnh thc khc sn phm
ban u. Chng hn sau mt cun s|ch in t gi| 27 -la, bn c th cho
bn mt phn mm gi| 47 -la vi li thc gp i s hoa hng ca cun sch
kia. Sau , bn c th tip tc vi li cho hng cho mt trang web thnh vin
hoc mt sn phm kh|c tng t to ra thu nhp u n.
H~y cng xem iu g s xy ra nu bn m bo doanh s mt 100% mt

thng vi bt k li cho hng no. Chng ti s ni mi thng bn thu c
25% doanh s vi li ch{o h{ng ban u, 25% cho li cho hng th hai v
50% cho li cho hng tip theo. Nu vy c cu hoa hng ca bn s nh sau:
1) Sn phm ban u 15 -la/ sn phm
2) Hu k 1 30 -la/ sn phm
3) Hu k 2 9,95 -la/ thng (lp li)
Vy tng thu nhp hng thng ca bn s l{ 1.622,50 -la, trong hn 400

-la l ngun thu nhp th ng (lp li). By gi nu trong cng vic kinh
doanh trn Internet bn khng c mt lot li cho hng hu k th hng thng
bn s ch c doanh s t vic bn sn phm ban u. Tc l ch c 15 -la
cho mi sn phm, iu ny khng th gip bn tin xa.
Ti hy vng gi bn ~ hiu ti sao khng th ch da vo bn hng tin k

(hay bn hng mt ln). Mt m hnh kinh doanh th{nh cng i hi bn phi
ti u ha li nhun ca mi khch hng trong thi gian h mua sn phm
bng cch xy dng mt lot chng trnh hu k bn vng trong knh bn
hng ca bn. Nu khng, bn s b ph li nhun tim nng.
THNH PHN 5: NHN BN
H thng ca nhiu ngi kt thc thnh phn 4, nhng trng hp ny

khng phi nh vy. Bc cui cng lun lun l nhn bn m hnh/h thng
kinh doanh ca bn vo mt th trng khc hoc vo cc dng sn phm theo
chiu ngang trong cng mt th trng. Ngay khi m hnh kinh doanh hin ti
ca bn thnh cng (t ng mang li thu nhp) th bn c th tm kim
nhng c hi mi v lp li nhng bc tng t di }y:
Tm kim mt th trng To ra mt li ch{o h{ng Hng lu lng truy

cp vo li ch{o h{ng a ra nhng li cho hng hu k.
Nhn bn l mt trong nhng thnh phn chnh ti s dng mang li s

giu c. Nhn bn cho php bn gia tng tng li nhun bng cch to ra nhiu
dng thu nhp. Vic c nhiu dng thu nhp rt cn thit bi nhiu l do. Th
nht, s n thi im bn ~ vt kit li nhun trong cng vic kinh doanh
u tin. Trong khi bn c th kim thm v{i nghn -la nhiu ni, nu
bn thc s mun nh}n i thu nhp ca mnh. Nhn bn gip bn gia tng
thu nhp gp nhiu ln, trong nhiu th trng nh bn mong mun.
Vi bn tm tt nm th{nh phn mang li thnh cng cho cng vic kinh

doanh trn Internet, ti mun cung cp cho bn mt s kin thc cn bn v
Internet ni chung v tip th Internet trc khi hng dn bn khm ph bn
k hoch kim mt triu -la ca ti.
H thng ca nhiu ngi kt thc thnh phn 4

nhng trng hp ny khng phi nh vy.
4. HIU V TIP TH TRN INTERNET

Bn c th nhn bn thnh cng ca ti (hay tn hng iu g gn ging
nh vy) vi iu kin bn phi c th|i nh ti ~ ni phn gii thiu
tp trung, khng thay i v phi c ng lc thnh cng thm v{o ,
bn khng th thiu bn k hoch kim mt triu -la ca ti. Tuy nhin,
trc khi ti a ra bn k hoch, chng ta s dnh thi gian tm hiu
nhng c im c |o ca mi trng kinh doanh trn Internet. Bn hy coi
chng n{y nh mt chuyn tham quan ngn trong hnh trnh tip th trn
Internet. Bit mt vi b quyt trn Internet s gip bn thnh cng.
THNG NHN V NH LIN KT
Trong phn gii thiu, ti ~ cp n hai m hnh kinh doanh ch yu:

ngi s hu trc tip (c gi l{ thng nhn v nh sn xut) v{ ngi s
hu bn th ba (c gi l nh tip th lin kt). Vi nhng ngi cha bit
g, cch d dng nht bt u kinh doanh trc tuyn l tr thnh nh tip
th lin kt. Bi v bn khng cn phi c sn phm ca ring mnh; bn kim
c hoa hng t vic bn sn phm ca ngi khc thng qua gii thiu
trang bn sn phm ca thng nh}n . Khi bn bit c iu ny qua cu
chuyn ca ti, ti ~ thc hin c hai m hnh. Ti bt u cng vic kinh
doanh nh mt nh tip th lin kt. Ngay khi hiu r v tip th lin kt, ti ~
bn sn phm do chnh mnh to ra v{ thm m hnh thng nh}n v{o cng
vic kinh doanh ca ti.
TIP TH LIN KT L G?
Tip th lin kt da trn tng chia s li nhun. Nh tip th lin kt lin

kt vi thng nh}n (thng qua mt ng link lin kt) v{ c hng hoa
hng khi ngi truy cp mua sn phm m nh tip th lin kt gii thiu qua
link lin kt. Vy bn s hi lm th n{o thng nh}n bit c rng bn gii
thiu mt khch hng? Tt c lu lng truy cp bn a n trang web ca
thng nh}n u bt ngun t link lin kt ca bn. Mt link lin kt l mt
URL c bit (a ch t{i nguyn ng nht hoc ton cu a ch trang web)
duy nht x|c nh bn l mt nh lin kt. Chng hn, nu bn ang qung co
cho mt sn phm ti trang http://www.xyz.com, th ng link lin kt ca
bn thng s d{i hn mt cht so vi a ch trang web ny, v d nh
http://youraffiliateid.xyz.com hoc http://www.xyz.com/ product.html&aff=
youraffiliateid, v.v... Link lin kt s li a ch ngi truy cp ti ng
trang trn website ca thng nh}n ng thi to ra mt cookie theo di cha
thng tin lin kt ca bn.
Chng ta hy cng xem mt v d. Cng ty ABC (thng nh}n) b|n s|ch in

t thng qua trang web ca h. Mt ngi truy cp vo trang web qua mt
ng link thng thng, khng phi link lin kt mua mt cun s|ch in t
gi| 47 -la. Trong kch bn n{y, cng ty ABC ~ b|n trc tip mt sn phm
v{ thu c 47 -la. Nhng cng ty ABC mun c nhiu lu lng truy cp v
b|n c nhiu h{ng hn. H trin khai mt chng trnh lin kt tr cho cc
nh lin kt 50% li nhun t mi sn phm h b|n c nh s gii thiu
ca nh lin kt. Bn quyt nh tham gia chng trnh n{y v{ bt u qung
c|o cho s|ch in t ca cng ty ABC trn trang web ca mnh. By gi, ngi
truy cp s thng qua link lin kt ca bn n trang web ca cng ty ABC.
Khi c mt ngi truy cp mua mt cun s|ch in t gi| 47 -la, bn c

b ti 23,5 -la v{ cng ty ABC c 23,5 -la. Thc t, bn v cng ty ABC
~ kim tin thng qua mt m hnh chia s li nhun.
Khi lin kt, bn ~ chi tr cho tt c cng c cn thit thc hin vic gii
thiu n{y (lu tr trang web trn my ch Internet, h thng tr li t ng,
v.v chng ta s ni c th hn v nhng vn n{y trong chng tip theo).
Tt c nhng vic bn phi l{m c li nhun l gii thiu nhm b|n c
nhiu hng min l s tin bn u t cho vic gii thiu phi t hn s hoa
hng bn c tr.
Cn nu l mt thng nh}n, bn phi lm tt c nhng vic di }y:
Tr tin cho cc cng c cn thit thc hin vic bn hng.
Tr mi khon ph ph|t sinh lin quan n vic thanh ton ca khch hng.
Vn chuyn sn phm ti tay khch hng.
Ho{n tr tin mua sn phm nu khch hng yu cu.
Tr li cc cu hi v dch v ca khch hng v h tr khch hng.
Tr ph qung co.
Thanh to|n hoa hng cho nh lin kt.
Nhng nhng iu ny khng th ngn bn tr thnh mt thng nh}n bi

v{i l do nh ti ~ ni n trc }y, vic thc hin c hai m hnh kinh
doanh s l{m tng v{ bo m li nhun cao hn nhiu ln. Ti ch mun cho
bn thy nu bn bt u cng vic kinh doanh vi vai tr nh lin kt th s

d dng v tn t chi ph nh th no. Bn khng phi mt nhiu chi ph, khng
phi sn xut sn phm v khng phi vn chuyn sn phm. Thay v{o ,
phn ln cng vic ca bn ch l cung cp thng tin hiu qu. Thng tin hiu
qu l nhng thng tin g? Ngay by gi chng ta s xem xt k vn ny.
HIU V MI TRNG INTERNET
Trong phn gii thiu, ti ~ gii thch Internet nh l{ mt con ng thng

tin rng ln. Mi ngi online tm kim tt c cc loi thng tin chng hn
tm kim theo s thch. Loi thng tin m mi ngi mun c th l bt c th
g t vic hng dn c|ch l{m cho n sn phm hoc so snh gi c khi mua
sm. Mi ngi sn sng tr tin cho nhng thng tin ny mc d h c th
tm thy nhiu thng tin min ph. L do cho vic ny th nhiu v k v{ di
}y l{ mt vi l do ch yu:
Li bing h khng c thi gian v khng mun phi mt qu nhiu thi

gian tm c th h cn.
Khn cp h cn thng tin ngay lp tc v khng c thi gian t tm

kim.
Gi| tr nhn thc thng tin cha ng trong mt sn phm mang li n

tng mnh, thng tin d hiu v c gi tr hn nhiu nhng thng tin min
ph.
am m trong mt s th trng ngch, khch hng sn sng dnh tt c

cho s thch c bit ca mnh v h s chi tin cho bt c th g lin quan n
nim am m n{y, ngay c khi n tng t nh mt s th h ~ c.
Bn cht ca Internet l mt nh cung cp thng tin ~ cho chng ta thy gi

tr ca Internet vi vai tr mt trung gian kinh doanh. Nu thng tin l sn
phm s mt trn Internet, th gi tr m bn em n cho th trng chnh l
mt nh cung cp thng tin. Nu bn mun kim c mt triu -la nh
cng vic online, bn phi tr thnh mt nh cung cp thng tin. Nhu cu
thng tin ln hn bt c nhu cu v loi sn phm no khc bn c th bn.
H~y ngh v nhng loi thng tin m bn mun tm kim khi online. Bn
thng tm kim gii php cho mt vn hay cu tr li cho mt cu hi
hoc mt iu bn quan t}m ng khng? N c th l:
L{m th n{o bt u cng vic tip th trn Internet
Nhng mo vt trang tr nh ca
L{m th n{o sa t
C|ch nhanh nht gim cn
Mt s tit mc o thut n gin
Tt c nhng iu n{y i din cho loi thng tin hng dn cch lm m mi

ngi tm kim v vi loi thng tin ny, cc sn phm cn phi a ra c
gii php. Thc t, cc v d m{ ti ~ a trn u c trong tt c cc thng
tin sn phm hin c.
Nu bn mun kim c mt triu -la nh cng vic online bn phi tr

thnh mt nh cung cp thng tin. Nhu cu v thng tin ln hn bt c nhu cu
v loi sn phm no khc bn c th bn.
TIP TH THNG TIN L G V NH CUNG CP THNG TIN L AI?
Tip th thng tin l s kt hp ca tip th lin kt v tip th qua e-mail.
Tip th lin kt + Tip th qua e-mail = Tip th thng tin
Con ng thnh cng ca mt nh tip th lin kt l{ h{nh ng nh mt nh

cung cp thng tin hoc ngi trung gian gia kh|ch h{ng v{ thng nh}n
ch khng phi h{nh ng nh mt ngi bn hng.
Ti sao vy? V mi ngi |nh gi thng tin v gii ph|p cao hn sn phm.
Tt c thng tin ca bn nn c |nh gi| da trn tiu chun gi tr. Nu
bn tp trung vo vic gip mi ngi v cung cp nhng gi tr thc s th
bn khng bao gi tht bi.
D bn qung c|o hay n mc no th mi ngi vn c th nhn ra nhng

sn phm km cht lng. Thm ch nu bn c gng thuyt phc mt ngi
mua hng km cht lng th sau bn s phi tr gi|. iu bn mun khng
phi l b mang ting v sn phm cht lng km. Mt khc, c uy tn v cht
lng sn phm tt ngha l{ bn s c nhiu ngi gii thiu v s c nhiu
kh|ch h{ng thng xuyn hn. Cht lng chnh l{ im to nn khc bit
gia nh lin kt trung bnh v nh siu lin kt.
Tt c thng tin ca bn nn c |nh gi| da trn tiu chun gi tr. Nu bn

tp trung vo vic gip mi ngi v cung cp nhng gi tr thc s th bn
s khng bao gi tht bi.
NH LIN KT L NGI TRUNG GIAN
Gi s mt khch hng tim nng ang tm kim thng tin v vic gim cn.
Anh ta s s dng cc cng c tm kim v{ lt qua hng nghn trang web
cha ng nhng b quyt n king, b quyt tp th dc v b quyt gim cn.
Tuy nhin, mi quan tm ch yu ca khch hng tim nng n{y l{ Gii php
no tt nht cho mnh?
}y chnh l{ lc bn th hin vai tr ngi trung gian. Bn ~ nghin cu v

th trng nhng ngi mun gim cn v tt c nhng gii php cng vi sn
phm ch yu hin c trn th trng ny. Bn cho rng http://www.
burnthefat.com/ l mt trong nhng gii php tt nht gip tit kim tin bc.
Sau , cng vic ca bn l lin h vi khch hng ny v ch cho anh ta thy
ti sao Burn the Fat li l gii ph|p l tng u t. Bn lin h vi khch
hng ri a anh ta n vi thng nh}n ca Burn the Fat. l{m c vic
n{y, trc ht bn phi nm c thng tin c nhn ca khch hng tn v
a ch e-mail. Vic ny gip bn d d{ng theo ui khch hng nh mi quan
t}m c bit v gii php gim cn ca anh ta.
TIP TH QUA E-MAIL PHT HUY TC DNG
lin h vi khch hng tim nng vi vai tr l nh lin kt, bn phi lm

nhng vic sau:
1. Thu ht ngi v{o trang web ca bn, ni bn ~ thit k mt trang ch

n (landing page) opt-in a thng tin ch{o h{ng cho ngi .
2. C mt hnh thc la chn ng tham gia opt-in trn trang web ngi
truy cp c th tip tc nhn thng tin cho hng ca bn bng c|ch ng k
vo danh sch gi e-mail ca bn.
3. Tip tc cung cp nhiu thng tin cho ngi ng k nhn bn tin, vi hy

vng ngi s kch vo link lin kt ca bn ti trang web ca thng
nhn.
iu rt ging vic gii thiu nhng ngi l vi nhau trong th gii thc.
Khi tip tc, bn s phi cung cp nhng ch dn c bn cng nhng thng tin
m h cn ra quyt nh. Chng hn trong v d gim cn, cn phi ging
gii cho ngi ng k v vic gim c}n ni chung, cng nh cho anh ta thy
nhng li ch ch yu ca gii php Burn the fat ni ring.
iu rt ging vic gii thiu nhng ngi l vi nhau trong th gii thc.
Bn gii thiu cho khch hng trin vng ny mt sn phm m{ anh ta cha
thy bao gi. H~y ngh v tt c nhng iu m mi ngi coi trng khi ln
u tin h gp mt ngi l. n tng ban u cc k quan trng. Lun c
mt cuc ni chuyn cho hi. Mi ngi thu thp thng tin v ngi kh|c
quyt nh liu c nn gi quan h hay khng v duy tr mi quan h nh
th no.
iu n{y cng ging nh khi bn gii thiu vi mi ngi cc sn phm v

dch v mi. Ging nh trong thc t bn gii thiu hai ngi vi nhau bng
cch cho h bit tn, gia cnh, tnh trng hin ti ca ngi kia, v.v, bn gii
thiu cho mi ngi sn phm mi bng cch cho h bit tn sn phm cng
nhng c im v li ch c th ca sn phm. Nhng li ch ny ging nh l{
chia s s thch. Mi ngi thng cm thy thoi m|i hn khi h c nhng
im chung vi nhng ngi kh|c ng khng? Cng vic ca nh lin kt l
gip xy dng mi lin h cm gic rng sn phm ny l la chn ng n
cho mnh.
Ti hy vng bn ~ bt u nhn thy bc tranh bn ~ thy c tim nng

to ln ca cng vic kinh doanh trn Internet nh th n{o cha? C th bn
ang ni: Tht tuyt, Ewen. Ti phi lm th n{o bt u cng vic n{y?
Ti rt vui nu bn hi nh vy. Chng ta s bt u ngay by gi.
5. CC CNG C CA NH TIP TH
LIN KT
Mi cng vic kinh doanh u cn c cng c mang li hiu qu, v cng
vic kinh doanh trn Internet ca bn cng khng phi ngoi l. Nhng cng
c ny rt cn thit, chng khng ch c dng thc hin cng vic kinh
doanh m cn nhm ci thin cng vic tip th ca bn. Ci thin qu trnh
tip th lun mang n li nhun ln hn v{ nhiu hn. Khi l{ mt nh tip th
lin kt, bn bt buc phi c bn cng c di }y:
1. Mt trang web vi tn min ca chnh bn
2. Mt h thng tr li t ng
3. Phn mm theo di link
4. Phn mm che giu link
Chng ta s tm hiu ti sao nhng cng c ny li to nn s khc bit ln

gia cc nh lin kt.
MT TRANG WEB VI TN MIN CA CHNH BN
Mt nh tip th lin kt nghim tc cn c mt trang web v tn min ca

chnh mnh v rt nhiu l do:
1. kim sot cht ch vic trnh by cc ti liu tip th v cho bn sn

phm.
2. To s quan tm ca khch hng vi sn phm.
3. Nhn din thng hiu v{ ph ca thng hiu.
4. Kim so|t c dng lu lng truy cp vo trang web.
5. C kh nng tng t|c v{ tr li ngi truy cp.
Khi bn iu hnh trang web ca chnh mnh, bn c th kim sot tt hn.

Nu bn khng c trang web ca ring mnh, h~y ngh xem iu g s xy ra
khi bn to ra v{ hng lu lng ngi truy cp vo trang web ca mt
ngi khc?
Ci thin qu trnh tip th lun mang li li nhun ln hn v{ nhiu hn.
Bn khng th gy nh hng ti nhng ngi truy cp ny. Phi may mn

lm bn mi bn c sn phm ca thng nh}n. Tuy nhin, nu c trang
web ca ring mnh, trc tin, bn c th nm gi nhng ngi truy cp ny.
iu c ngha l{ bn c th gii thiu sn phm n ngi ny theo cch
m bntin rng d b|n c hng nht. Bn c c tn, a ch e-mail ca
khch hng v bn c th lp li cng vic cho hng vi h. Thm ch bn c
th tin hnh kho s|t xem nhu cu thc s ca khch hng l g.
Chng hn bn s hu mt tn min l http://www.best-deal-on-nike.com.

Nh hiu qu ca vic nhn din thng hiu, trang web ca bn c th l
trang u tin mi ngi tm thy khi h tm mua giy Nike. iu ny s khng
xy ra nu bn ch n gin lin kt (chng hn trong mt qung co) ti trang
http://www.nike.com. Chc chn link lin kt ca bn c th nhng vo sau
URL ny v bn c th kim c phn trm hoa hng, nhng vic nhn bit
thng hiu c tng ln hay khng?
N mang n s t do v kim sot tt. Trang web chnh l{ ng c cung cp

sc mnh cho ton b chin lc tip th ca bn.
Chc bn ~ bt u hiu quan im ca ti. Ti c th lit k hng lot v d

cho thy tm quan trng ca vic s hu mt trang web ring. N mang n
s t do v kim sot tt. Trang web chnh l{ ng c cung cp sc mnh cho
ton b chin lc tip th ca bn.
MT H THNG TR LI E-MAIL T NG
y l cng c quan trng th hai trong nhng v kh chin lc ca bn.

Thc t n quan trng tng ng vi website ca bn. Tuy nhin, kh c
th tr li e-mail chnh xc nu khng c mt trang web, v vy, ti s khng
nhc li quan im ny.
H thng tr li t ng ch l mt chng trnh phn mm, nh km trang

web ca bn hoc trn trang web ca dch v tr li e-mail t ng. Nu bn
dnh mt khong thi gian online, c th bn ~ thy hot ng ca mt h
thng tr li t ng. Chng hn, c mt ngi truy cp trang web ca bn.
Ngi ny nhn thy nt ng nhn bn tin mi t bn (bn c th gn n
trn trang web hoc a n ra mt ca s pop-up) hi tn v{ a ch e-mail
ca ngi truy cp. Ngi ny quyt nh tham gia nhn bn tin v{ ng k
thng tin ca mnh ri kch v{o nt ng . Chng trnh n{y s a thng tin
ca ngi truy cp vo h s d liu ca bn ri ngay lp tc gi e-mail n

a ch m{ ngi ny va nhp vo.
Nu bn c{i t h thng tr li t ng, h thng s t ng gi thng ip

m bn ~ son sn ni dung n ngi ny. Bn cng c th gi nhng thng
ip ring (chng hn mt bn tin hoc bn cp nht) m{ khng l{m gi|n on
nhng thng ip khc.
H thng tr li t ng l mt cng c hiu qu v n gip bn hon thnh

mt trong nhng nhim v quan trng nht m bt k nh tip th n{o cng
phi l{m l{, theo ui nhng khch hng tim nng. Hn na, cng c ny
gip bn rnh tay lm vic. Nu bn khng c mt h thng tr li t ng,
bn s phi theo ui tng khch hng tim nng, |nh m|y tng thng ip
ri gi cho tng ngi cng vic qu nhiu, bn khng th lm ht c. Ch
mt cng c ny c th gip bn tit kim rt nhiu thi gian v tin bc.
PHN MM THEO DI LINK
Phn mm theo di link (hay n gin l{ c|c phng ph|p bn t theo di

ng link nhiu ng link mt lc) l mt yu t quan trng khng km
tip th thnh cng. Phn mm theo di link s l{m g? Theo di link ngha
l gi cc tab trn cc URL bn va t vo cc loi qung co: chin dch
qung co Pay-Per-Click (tr tin cho mi lt kch chut), e-mail, cc bi vit.
Mi mt ng link ti mt trang web ca bn khi bn online hay offline
u c th theo di c v bn nn theo di v bn cn phi bit lu lng
n trang web ca bn xut pht t }u. Bn cn bit nhng qung co no
hiu qu v qung co no nn b i. Bn phi |nh gi| da vo s ln click
chut. Khch hng trin vng c e-mail ca bn hay qung co t kho trn
Google hoc bt c qung co no khc v b thi thc click v{o ng link
bn a ra.
Gi bn c th ngh Nhng Ewen {, m|y ch lu tr trang web ca ti cng c

chng trnh thng k s liu ca mt trang web n khng tt hay sao?
Chc chn l khng. Nhng chng trnh thng k thng thng a ra nhng
d liu c gi tr nhng chng khng cho bn quyn kim sot v s linh hot
nh v chnh x|c lu lng truy cp ca bn n t }u. Ti s minh ha
mc kim sot bng mt gii ph|p theo di ng link.
Gi s bn mun qung b mt cun s|ch in t. URL ca thng nh}n l{

http://www.abc.com. ng link lin kt ca bn l
http://joeaffiliate.abcbook.hop.clickbank.net. Gi bn hy th kim tra qua
qung co t kha Google Adwords. Bn to ra hai mu qung co ging ht
nhau ch kh|c tiu . Bn mun bit tiu n{o thu ht c nhiu ngi
xem nht. C hai qung c|o n{y u gn nh ng link lin kt ca bn. Lm
th n{o bit qung co no thc s c click vo khi s lt click u
c ghi nhn l{ n t ng link joeaffiliate? Bn khng th bit c.
chnh l{ iu ti t v bn khng bit c tiu no mang li kt qu tt
hn.
Gi }y, bn ~ khn ngoan hn v{ tm c mt cch theo di nhng ng

link ny. Ln ny bn to ra hai ng link kh|c nhau ~ c m ha. C hai
u dn n trang bn mun nhng bn s bit c qung c|o n{o ~ c
click. Hai ng link ca bn c th trng ging nh th ny:
http://joeaffiliate.abcbook.hop.clickbank.net/?tid=adwords1
http://joeaffiliate.abcbook.hop.clickbank.net?tid=adwords2
Adwords1 tng ng vi qung co m bn kim so|t tiu v{ adwords2

tng ng vi tiu khc m bn ang th kim tra. By gi, khi kim tra s
liu theo di bn c th thy iu tng t nh:
Google Ad 1: 27 lt click vo adwords1
Google Ad 2: 39 lt click vo adwords2
H~y lu rng so vi lc trc, by gi bn c nhiu thng tin hn v{ c th

kim so|t c nhiu hn. Theo di link bng cch ny cho php bn theo di
(v kim tra) mi th. Bn kim tra thnh phn n{o cng khng th{nh vn ,
v k c nu bn c th kim tra chng trnh qung co Adwords, e-mail hay
cc bi vit. i vi mi trng hp, bn c th to ra mt ng link c bit
v bit chnh xc iu g ang xy ra. Hy nh rng theo di link l rt cn thit
v{ ng vai tr quan trng trong vic phn bit nh lin kt bnh thng vi
nh siu lin kt. u t v{o phn mm s cho php bn theo di c cc
ng link ca mnh.
Hy nh rng theo di link rt cn thit v{ ng vai tr quan trng trong vic

phn bit nh lin kt trung bnh v nh siu lin kt. u t v{o phn mm s
cho php bn theo di c c|c ng link ca mnh.
PHN MM CHE GIU LINK

Khng phi lc n{o cng cn che giu ng link, nhng nu l{m c nh

vy th tt hn. Trc khi tm hiu l do, chng ta s ni v vic che giu link.
Che giu ng link l thao tc bin mt ng link t hnh thc nguyn bn
thnh mt URL kh|c nhng c hai u dn n cng mt trang web. Thm ch
vic lm ngn ng link cng l{ mt cch che giu ng link. C th bn
tng nhn thy nhng URL nh th ny:
http://www.tinyurl.com/eagv9
Click vo URL ny s a bn n trang http://www.EwenChia.com. }y ti

~ ly URL ca mnh v che giu n lm v d. Tinyurl v cc dch v khc
tng t c th x l (v{ c thit k x l) c|c URL cn d{i hn mu URL
ca ti. Tuy nhin, bn khng nn da vo dch v ca bn th ba nh Tinyurl
che giu ng link ca mnh, v bn khng th kim so|t c ng link
i hng s tn ti bao l}u. Thay v{o , h~y u t v{o phn mm bn c
th tin tng v{ c c ng link vi bt c di no bn mun.
Ti sao li phi kh chu vi vic che giu ng link? Bn hy nh li cc

ng link lin kt. Thng thng nhng ng link ny rt di v xu, i
loi nh:
http://www.abcsite.com/shopping/cart.asp?$lang=true$affid=76394
By gi h~y tng tng bn gi e-mail cho nhng ngi ng k nhn bn

tin km mt ng link nh vy. ng link ny c th b t hoc ln trong
hp th ca mt s ngi v buc h phi copy v dn li vo trnh duyt. Nu
ngi c li th h thm ch khng bun m n. Bn c th mt phn trm
hoa hng ch v ng link lin kt ca bn khng thun tin cho mt s ngi

trong danh s|ch ng k bn tin.
Mt s ngi khc c th nhn ra t affid= cui ng link v tht ln: [,

l{ mt ng link lin kt! Mnh khng mun bt c ai kim c tin ca
mnh, mnh s xa t n{y i v{ chc chn chng ai c hoa hng khi mnh
mua sn phm. Trong trng hp ny, bn s mt phn trm hoa hng v
khng sa i URL.
C hai trng hp khin bn mt phn trm hoa hng trn l{ l do chnh |ng
bn che giu ng link. Tt nhin s c mt s trng hp vic che giu
link l khng cn thit. Nhng theo kinh nghim th nu ng link b nghi
ng, hy che giu n.
C rt nhiu cng c c sn che giu ng link. Chng hn mt th hp

dn c gii thiu vi mt ng link nh th ny:
http://affname.merchant.hop.clickbank.com
v{ c bin thnh:
http://www.yoursite.com/recommends/product
Tm li, c bn cng c quan trng ng vai tr ch cht trong vic giao tip
gia bn v khch hng:
1) Mt trang web vi tn min ca chnh bn
2) Mt h thng tr li t ng
3) Phn mm theo di link
4) Phn mm che giu link
Chng l nhng yu t k thut quan trng trong knh bn hng ca bn.
Vi nhng kin thc c bn v tip th v b cng c |ng tin cy, chng ta ~

c th bin cuc ni chuyn v tin bc thnh s tht phi khng? Chng ta s
chuyn sang phn bn K hoch kim mt triu -la ca ti bt u vi vic
la chn th trng.
PHN II. BN K HOCH KIM MT TRIU
6. TH TRNG CA BN
Phn hai ca cun s|ch n{y d{nh xem xt chi tit tng yu t trong 5 yu t
k diu cn thit to nn mt h thng kinh doanh trn Internet thnh
cng. Nhng chng trong phn hai ~ cng to nn bn K hoch kim mt
triu -la ca ti. Vi cun sch ny, bn s c mi th mnh cn bt u
cng vic kinh doanh trn Internet v chng kin li nhun tng vt cha
tng thy. bt u, chng ta cn hiu qu trnh la chn mt th trng.
C mt cng thc ti ~ s dng quyt nh th trng n{o |ng ti

dnh thi gian v cng sc. Ti gi n l cng thc APO Affinity (lin kt),
Profitability (kh nng sinh li) v{ Opportunity (c hi).
LIN KT TH TRNG
Khi bn bt u suy ngh v mt th trng mc tiu th h~y ngh v nhng

th bn quan tm. Bn yu thch ci g? S thch v mi quan tm ca bn l
g? Bn c kin thc chuyn mn no hu ch cho nhng ngi khc hay
khng?
Tip th lin kt (affinity marketing) chnh l lm vic bn yu thch. Bn ~

nghe cu ngn ng c: H~y l{m vic bn yu thch v tin bc s theo sau .
Cu ngn ng ny p dng trong cng vic kinh doanh l thch hp nht. Mc
d vy c nhiu nh tip th khng ng tnh vi kin ny v phn i kch
lit vic la chn th trng da trn s thch c nhn. H a ra mt vi l do
hp l. Chng hn, bn c th c nhng s thch hp v c th trong mt lnh

vc m khng cn nhiu th trng khai thc. Ngoi ra, bn c th yu thch
th g n ni bn phi mt mt thi gian kh khn a ra quyt nh
la chn mc tiu kinh doanh. iu quan trng l cn nhc nhng im ny.
Bn cn mt th trng c kh nng sinh li. Tuy nhin, ti khuyn bn nn
hng n s cn bng gia li nhun v{ m c. Thm ch trong mt th
trng c kh nng sinh li, bn cng rt kh bt u cng vic nu bn
khng yu thch hoc la chn n ch hon ton v tim nng li nhun. Cch
tt nht l la chn mt lnh vc va c th mang li li nhun, va em li
cho bn nim hng th bt u cng vic kinh doanh. By gi, chng ta s
cng xem mt s kha cnh khc ca tip th lin kt.
Cch tt nht l la chn mt lnh vc va c th mang li li nhun, va em

li cho bn nim hng th bt u cng vic kinh doanh.
iu bn cn lm l tm mt th trng ngch. Sn phm v dch v ca bn

cn hng n mt nhm ngi tiu dng nht nh. Mt khc th trng m
bn theo ui cn phi r rng v c th gi tn c.
Tuy nhin, ng qun rng bn phi cho bn sn phm theo nhu cu ca th

trng. Danh sch ngu nhin cc th trng ngch rt rng, y tim nng
di }y s gip bn hiu r hn iu ti ang ni:
Nhng ngi mua xe
Nhng ngi mua nh ln u
Nhng ngi thch tp th dc

Nhng ngi chi golf
Nhng ngi mi lp gia nh
Nhng lp trnh vin my tnh
Nhng ngi mi lm m
Nhng ch qu|n n
Nhng ngi chi {n ghi-ta
Nhng nh{ u t
Nhng ngi thit k ha
Hy ch , mi th trng tim nng m{ ti lit k th hin mt tp hp con

ca nhng ngi c nhu cu v sn phm c th ty thuc vo cng vic, s
thch, hon cnh ca h... nh th no? Mi nhm th trng ny li i din
cho mt th trng ngch tim nng.
Tuy nhin, nu ni bn d nh hng n nhng ngi chi {n ghi-ta

hoc nhng nh{ u t th cha tht c th. Cu hi t ra }y l{: bn nh
hng n phn khc no trong th trng nhng ngi chi {n ghi-ta hoc
nhng nh{ u t? C nhng th trng/ th trng ngch trong nhng loi
trn. Chng hn, mt s ngi chi {n tm kim cc ti liu dy chi {n ghi-
ta trong khi nhng ngi khc li tm mua thit b. Tng t, mt s nh{ u
t l{ ngi mi bt u nn h tm kim c|c hng dn v c|ch u t, trong
khi s khc l nhng chuyn gia tm kim nhng thng tin chuyn s}u to
li th khi u t. Mt trong nhng l do ch yu ca nghin cu th trng l

x|c nh nhng phn khc th trng no c nhu cu nhiu nht. Bn
khng th a ra mt chin dch tip th cho n khi bn bit th trng ca
bn mun g v mc no!
Bn khng th a ra mt chin dch tip th cho n khi bn bit th trng ca

bn mun g v{ n mc no.
Chng hn bn c th cho rng c nhiu ngi chi {n ghi-ta tm kim nhng

ti liu dy chi {n ghi-ta online. }y l v d v mt th trng hin ti d
thy nhng s l di dt nu bn c thm nhp vo n m khng kim tra li
nhng yu t di }y:
1. Nhu cu/Yu cu
2. Kh nng sinh li
3. Kh nng cnh tranh
Do vy, quan trng nht v{ bc u tin l bn phi hiu nguyn tc sau:
kinh doanh trong mt th trng ngch, bn phi c mt tng kinh

doanh tp trung vo mt nhm th trng c tim nng ln.
H~y c li iu ny v suy ngm.
Nu khng c mt th trng ngch, bn khng c:
1. Khch hng hoc th trng mc tiu bn mun phc v.

2. Nhim v ch yu v{ chng trnh b|n h{ng khi bn kinh doanh.
3. Dng sn phm ch yu bn s kinh doanh.
4. Th trng thc t, iu s ch dn lm th n{o c cu cng vic kinh

doanh ca bn, lm th n{o qung co, qung b cng vic kinh doanh v
lm th n{o qun l s tng trng di hn trong cng vic kinh doanh ca
bn.
kinh doanh trong mt th trng ngch, bn phi c mt tng kinh doanh

tp trung vo mt nhm th trng c tim nng ln.
tm ra mt th trng ngch v xy dng mt cng vic kinh doanh trong

, bn cn nhn thng vo thc t cng vic tip th. chnh l{ s khc nhau
gia vic c mt k hoch kinh doanh r rng v khng c k hoch. C k
hoch kinh doanh s gip ti a ha c hi thnh cng ca bn, cn nu khng
c k hoch th bn cm chc tht bi. Nu bn ~ c n }y v{ bt u ngh
v cc th trng ngch v kinh doanh trong th trng ngch th hy ghi nh
nhng iu ny. Cc th trng ngch khng phi l nhng thc th k diu,
mi c pht hin. Chng n gin l nhng th trng nh nm trong cc
th trng ln nhng th trng ang cn v sn sng mua sn phm.
Nhiu ngi lc u khng x|c nh ng th trng khe.
Nhiu ngi lc u khng x|c nh ng th trng ngch. H chn mt th

trng khng thch hp vi k nng v{ ngun lc ca h hoc th trng qu
chung chung hay qu rng. Ti tin rng mt trong nhng l do trn l v nhng
ngi dy chng ta v tip th trn Internet ~ khng gii thch qu trnh suy
ngh thm kn ca chng ta. Ni cch khc, h ch bo bn tm kim vi t kha

trn Wordtracker hoc Google ri gii thch c|ch |nh gi| tim nng th
trng da trn nhng t kha ny. By gi ti s c gng ch cho bn thy
c|ch ti |nh gi| mt th trng xem liu c nn thm nhp khng, v c
nn nghin cu thm v gi tr ca th trng trong ln u tin hay khng.
Khng phi lc no bn cng nn bt u bng cc t kha!
Trc ht, khng phi lc no bn cng nn bt u bng cc t kha! Bn s

thy nhiu nh tip th, trong c ti, ni vi bn rng hy s dng cc cng
c nghin cu t kha nh Wordtracker, Google AdWords, nhiu chng
trnh phn mm v hng lot cng c nghin cu t kha khc. Ti sao vy?
Bi v }y l{ c|ch nhanh nht tm kim mt th trng ngch trn Internet.
Nhng c|ch n{y phi i cng vi mt gi thit. Gi thit rng bn ~ c mt
tng hoc im bt u khi tin hnh nhng nghin cu ny. Bn cn mt t
kha bt u, chng hn t g x|c nh lnh vc bn nh tm hiu. Nu
bn vn cha bit mnh nn quan t}m n lnh vc no th ti s lm hi bn
nu khuyn bn s dng t kha l{m im xut ph|t. Khi , bn s ngi
trc my tnh v nhp nhng t ngu nhin nh nhng con mo hoc cc
c{ ph v{o c|c cng c nghin cu ny vi hy vng s thy iu g th v
xut hin.
Tin hnh nghin cu v{ ng n~o suy ngh qua nhng ngun kh|c cho n khi
tm ra th trng m bn quan tm(cc th trng lin kt ca bn). Ch khi
bn mi c th bt u cng vic kinh doanh.
V vy iu u tin l tin hnh nghin cu v{ ng no qua nhng ngun

kh|c cho n khi tm ra th trng m bn quan tm (cc th trng lin kt
ca bn). Ch khi , bn mi c th bt u cng vic kinh doanh.
Nh bn thy, ti ~ x|c nh c th trng mc tiu. Ti bit tip th trn

Internet l{ lnh vc ti thng tho. V vy trong u ti ~ c vn t chun
ti s dng l{m im xut pht cho vic nghin cu th trng ngch ca
mnh.
Mt nh tip th trong th trng ngch s ngh n nhng sn phm ~ c v{

c nhng sn phm cha tng c a ra th trng.
Bn ~ i n }u trong bc ny? Bn ang bt u t mt m hn n? Nu

vy hy ch iu tip theo. Ti s dy bn mt kha hc cp tc v vic nhn
thc tng qut cc sn phm d bn theo cch mt doanh nhn nhn thc v
n.
Gi s bn ang bt u t mt m hn n Vic u tin l bn phi c

c thi quen nhn nhn th gii theo quan im ca mt ngi tiu dng.
iu ny chng c g sai. Bn nn tip tc nhn nhn th gii theo quan im
ca mt ngi tiu dng bi n s gip bn d dng lin h vi khch hng.
Tuy nhin, c|ch suy ngh n{y (nu khng hiu r) c th khin bn khng nhn
thy nhng c hi kim tin ngay trc mt.
Mt ngi bnh thng s ngh trong gii hn cc sn phm ~ c. Trong khi

, mt nh tip th trong th trng ngch s ngh n nhng sn phm ~ c
v c nhng sn phm cha tng c a ra th trng. Lm th no m nh
tip th trong th trng ngch thy c c|c c hi trong khi ngi khc
khng nhn thy. Rt n gin:
Ngi ch n nhng th m mi ngi ~ mua.
Ngi ch n nhng xu hng v nhng lnh vc mi nht.
Ngi thng xuyn theo di nhng tin tc thi s trong nc v quc

t.
Ngi thng xuyn c sch bo.
By gi, bn s p dng iu n{y nh th n{o tm ra danh sch cc th

trng mc tiu tim nng? Bn hy t hi mnh nhng cu hi di }y:
Cc sn phm mnh ~ dng l{ g?
Trong nhng tin tc gn }y c vn g lin quan n nhu cu v mt sn

phm c th hoc mt loi thng tin c th?
Gn }y, mnh ~ c cun sch hay tp ch no c th ch ra mt th trng

tim nng?
By gi, hy vit ra mi th bn ngh. H~y xem xt c}u tr li ca bn v rt ra

mt hoc hai t n gin nht miu t mt th trng ngch rng. Chng hn
nh ng{nh phn mm, ngnh may mc, li khuyn cho cc mi quan h,
nhng tin b mi nht trong vic iu tr bnh d ng cho cu chuyn m bn
~ xem trn thi s ti qua
By gi, hy chn ra vi t bn thc s ch v sn s{ng c, nghin cu

nghim tc. Bn s bt u vi vic lt web tm c|c trang lin quan n
nhng t kha m bn ~ chn. Hy xem bn c th tm thy g trong nhng
thut ng v cc sn phm, dch v v ni dung hin c (v d nh c|c b{i vit,
cc bng tin nhn) c lin quan n ch th trng ngch ca bn. Nhng
cu hi bn cn phi tr li bao gm:
1. Th trng ca ti c th phn thnh bao nhiu th trng ngch r rng?
2. Sn phm v dch v ang c bn l g?
3. Mc gi m mi ngi tr l bao nhiu?
4. Cc sn phm v dch v n{y c vn chuyn nh th no?
5. Thng tin m th trng tm kim l g?
6. Cc ch n{o c nhiu ngi quan tm nht trong cc cuc tho lun?
7. Nhng t chuyn ng{nh trong th trng ny l g?
Vic ny s gip bn c ci nhn tng qut v c|c c hi ca th trng trong

khi vn thy c chi tit v{ tr|nh c vic nh ngha qu| m h v th
trng.
Hy p dng tt c nhng cu hi ny vo mt v d. Chng hn bn chn t

qun |o hoc thi trang miu t mi quan tm ca mnh. Ti thc s
thch v d ny bi v phn ln mi ngi u nhanh chng tht ln: Qun o
? Ti khng mun bn hng ha l vt cht. Chng phi anh ~ ni tip th
thng tin ang tr nn rt quan trng c m{. Mi ngi c th tm kim thng

tin g v qun |o? Thc t c nhiu trang web b|n |o s-mi, qun di, giy,
tht lng v mt s trang web cng thc hin c|c chng trnh lin kt. Tuy
nhin, iu ny khng ch ra mt th trng c a chung. Qun o c nhiu
ngha hn l{ nhng vt mc ln ngi bi v bn khng th trn.
H~y ngh v tt c nhng tng khc xung quanh t qun o:
Thi trang, thit k mu thi trang
Trang phc th hin phong cch c nhn
Trang phc mc trng thon gn hn
Trang phc cho mt bui gp mt
Trang phc cho bui hn h u tin hoc thu ht mt ngi n{o
C|ch tm c|c trang phc gi r ti cc ca hng gim gi hoc hc may qun

|o, kh}u v|
Gi gn v lm sch qun o (v d nh thuc ty vt bn)
Trang phc ch mc trong nhng dp c bit (v d nh v|y ci, trang phc

cho l Halloween)
Bn thy rng ngay lp tc ti ~ to c bao nhiu khi nim lin quan n

qun o hay khng? Bn c bit rng mi tng ny c th chia nh hn na,
i khi n dn n nhng th trng ngch hon ton mi?
Bn c thy rng mi khi nim ny li i din cho mt th trng thng tin

tim nng khng? V d nh:
Thi trang Thit k thi trang Ngh thit k thi trang L{m th n{o
c c s nghip trong ngnh thi trang v thit k thi trang.
~ c mt th trng no cung cp nhng thng tin cha? Chc chn l c

v nhiu ngi ang b|n thng tin cho th trng . Vy ti sao bn li khng
lm?
By gi bn ~ hiu r hn v c|ch suy ngh tm ra cc th trng tim

nng, chng ta s tm hiu qu trnh xem xt li rt cn thit trc khi bn
hon thnh vic la chn th trng. Bn thy y, khng th thm nhp vo
mt th trng nu ch da vo cc sn phm ~ c trc hay s cnh
tranh. Bn cn phi x|c nh, liu th trng ny c kh nng sinh li
cho bn, v liu bn c sc thm nhp vo th trng da trn ngn sch v
cc ngun lc hin c hay khng.
KH NNG SINH LI CA TH TRNG
Kh nng sinh li ca th trng da trn hai yu t:
1. Th trng c nhiu thu nhp kh dng.
2. Th trng ~ mua sm. Ni cch khc th trng ny sn sng dnh mt

phn thu nhp |ng k mua cc sn phm v dch v phc v cho nhng
nhu cu nht nh.
V vy, vic u tin bn cn xem xt l tnh hnh ti chnh chung ca th

trng . Trong mt s trng hp bn c th d o|n chnh x|c thng tin
ny. Chng hn, nhng ngi lm trong mt s ng{nh (nh y t, lut)
thng c thu nhp cao. }y l{ ch dn nhanh chng v d dng khi bn i v{o
mt th trng cao cp hoc i theo mt m hnh kinh doanh doanh nghip
n doanh nghip (ni bn tip th n l doanh nghip ch khng phi c
nhn, v d nh bn cung cp chuyn mn k thut cho cc cng ty khc hoc
nhng ngi lm ngnh khc, chng hn nh b|c s).
Tuy nhin, bn khng th o|n c tim nng li nhun trung bnh ca mt

th trng ch n gin bng cch nhn vo mc thu nhp trung bnh ca th
trng mc tiu bi bn s ngc nhin v s tin m mi ngi sn sng chi
cho s thch ca h, thm ch n mc h gn nh kh|nh kit. Chng hn,
nhng ngi xy dng m hnh tu ha hay nhng ngi thch su tp nhng
b phim mi nht k nim cc s kin |ng nh.
Mi ngi, t nh}n vin b|n h{ng cho n tng gi|m c ca mt tp o{n

ln, c th u c chung s thch su tm tem, chi golf hay mt s s thch
khc. Cho nn kh nng sinh li ca bt c th trng no khng phi da vo
vic bao nhiu c nhn sn sng chi tin m da vo nhng yu t sau:
1. Nhng sn phm hay dch v ~ c trong th trng c b|n c nhiu

hay khng?
2. Mc gi trung bnh ca cc sn phm v dch v ny?
3. Nhu cu v sn phm v dch v ny ln n mc no?

Ni c|ch kh|c, iu bn thc s cn l mt th trng c s cnh tranh lnh

mnh v c nhiu mc gi|. H~y ch n cc th trng m khng c ai
bn bt c th g. iu n{y thng c mt l do chnh |ng. Bn cng nn lu
n cc th trng khng c nhiu loi sn phm hay khng a dng v cht
lng sn phm. }y l{ loi th trng tt nht bn c th qung co mi
th, t nhng sn phm gi r, bnh dn cho ti nhng hng ho cao cp.
Cch d dng nht v chc chn nht c ci nhn tng qut v th trng
ca bn l xem xt li cc qung c|o ~ hng n th trng ny. Bn hy
xem tivi, {i, b|o v{ c|c tp ch lin quan n th trng ny. Bn c th n
hiu s|ch hay th vin tm cc tp ch chuyn ngnh m khch hng trong
th trng ca bn c. Nu c th, hy c gng thu thp cc ch c gi tr
trong vi thng. Tm nhng qung c|o trn c|c s|ch b|o. Thng th bn s
tm thy h{ng ng qung co trong tp ch. Hy xem loi sn phm n{o c
qung co? Gi ca chng l{ bao nhiu? c bit, c bao nhiu qung co ging
nh vy c lp li thng ny qua thng khc? Vic mt s qung c|o c
lp i lp li trong mt tp ch cho thy ngi qung c|o ang thu c li
nhun. Hy nghin cu nhng qung co v cc sn phm h qung co, bn
s hc c nhiu iu v th trng ca mnh. Bn cng nn ph}n loi cc
sn phm ang b|n c trong th trng. Vic s hu ch khi bn bt u
tm kim sn phm ca ring mnh qung co ti th trng ny. Bn cng
c th s dng mt s ngun thng tin online kim tra kh nng sinh li,
ng thi, hiu r v cc loi sn phm v li cho hng m th trng ang
tm kim.
CCH KIM TRA LI NHUN 1: Y C PHI L MT TH TRNG M

MI NGI MUA SN PHM KHNG?
Hy s dng ngun thng tin c lit k di }y tm hiu cc th trng

m mi ngi ~ chi nhiu tin:
1. http://www.eBay.com
2. http://www.YahooShopping.com
3. http://www.Amazon.com
4. http://www.Magazines.com
5. http://www.Bookspots.com
Khi bn vo bt c trang no trong s nhng trang web trn bn hy tm cc

ch s sau:
C\I G C A CHUNG
Liu bn c th thy trc c|c xu hng hay khng. H~y lu nhng th ang
c a chung hin nay so vi nhu cu di hn hoc theo chu k (v d nh
cc th trng cho ngy Valentine, Halloween, Ging sinh, ).
DANH S\CH U BNG
Hu ht c|c trang web n{y u c danh s|ch u bng cho thy sn phm hay
dch v n{o ang b|n chy nht. Ghi li cc danh sch ny s rt hu ch khi
bn thm d th trng.
NHNG DANH MC HNG LIN QUAN
Trn c|c trang web nh Amazon v eBay bn c th tm thy nhng thng tin
rt hu ch v mc quan tm ca mt th trng. Chng hn, trn trang
Amazon, bn c th tm thy danh s|ch c|c b{i ph bnh, |nh gi| v bt c
cun sch no v bn cng s thy mt phn c ta l Kh|ch h{ng ~ mua
sn phm n{y cng mua }y bn s thy cc ta sch khc m mi ngi
~ mua.
C\C TNG V TH TRNG KHE
}y l{ c|ch thu hp v tm ra mt th trng ngch trong th trng ca

bn. c bit, ta ca nhiu cun sch khc nhau s cho bn u mi v
nhng ch mi da trn nhng ch c.
CCH KIM TRA LI NHUN 2: BN C NM BT C CC XU HNG

MI NHT HIN TI HAY TRONG TNG LAI KHNG?
Cc trang web ny s cho bn thng tin c bit v c|c xu hng ang ph|t
trin trong lnh vc vn ha x~ hi i chng.
1. http://Pulse.eBay.com
2. http://50.Lycos.com
3. http://www.Trendwatching.com
}y cng l{ mt phng ph|p hay kim tra khi bn cn xem xt bt c sn

phm lin kt no. Bn c th bit th trng ca mnh ang nng dn ln hay
ang ngui i. Bn cng c th bit c mnh ~ chn ng sn phm tip

th lin kt vi xu hng chnh x|c hay cha. }y l{ iu quan trng nht khi
hng n mt th trng, ni nhng quan im thay i nhanh chng, v
mi ngi thng chy theo nhng mt mi nht. Mt v d hay cho phng
php ny l vn gim cn, lc th mi ngi n king theo mt lc li khng
n king.
CCH KIM TRA LI NHUN 3: NGI TA VIT V TH TRNG NO?
Bn c th vo xem nhng trang lu tr ti liu sau tm kim cc bi vit

hng n th trng mc tiu ca bn:
1. http://www.Ezinearticles.com
2. http://www.Goarticles.com
3. http://www.ArticleAlley.com
4. http://www.IdealMarketers.com
5. http://www.Searchwarp.com
L do lm vic ny rt n gin: nhng ch (v nhng ngi) c yu

thch s c nhng ngi kh|c ni n. Trong mt th trng tim nng, bn
s thy nhiu bi vit bao gm hng lot cc ch .
Th trng cng c nhiu cu hi, vn v mc quan tm cng tt v iu

c ngha l nhu cu v gii php l rt ln. ng thi, n cng cho thy
nim am m. Bt c khi no mi ngi quan t}m n mc c, vit, k li
nhng vn lin quan n mt s thch chung th chc chn rng c mt nhu

cu ang ch c |p ng. Ni cch khc, l{ nhu cu v thng tin.
Bt c khi no mi ngi quan t}m n mc c, vit, k li nhng vn lin

quan n mt s thch chung th chc chn c mt nhu cu ang ch c |p
ng.
CCH KIM TRA LI NHUN 4: XC NHN TH TRNG VI NHNG

CNG C NGHIN CU T KHA MIN PH
Xc nhn th trng thng qua t kha l xc minh th trng ca bn hin ti

trn Internet v xem nhu cu tm kim thng tin ca th trng ln n mc
n{o. iu ny rt cn thit. Nu khch hng trong th trng ca bn khng
ln mng tm kim thng tin th bn chng th cho bn vi h. Bi v vic tm
kim mt thng tin hm l mt cu hi cha c tr li. Cc cu hi th
hin cc nhu cu. Nhu cu i hi gii php v gii php s to ra li cho hng
ca bn.
Xc nhn th trng thng qua t kha l xc minh th trng ca bn hin ti

trn Internet v xem nhu cu tm kim thng tin ca th trng ln n mc
no.
V vy, bc tip theo ca bn l s dng nhng cng c sau:
1. http://www.Featuring.com/wtt
2. http://Adwords.Google.com/select/KeywordToolExternal
Hy bt u bng vic |nh v{o v{i t kha lin quan n th trng ca bn.
Chng hn, nu bn mun xc nhn nhu cu ca th trng v li khuyn cho
mi quan h th cm t kha li khuyn cho mi quan h s rt hu ch
bt u vic kim tra, nhng bn cng cn |nh v{o mt cm t chung chung
hn nh mi quan h hay tnh yu. Bn s thy hng lot kt qu lin quan
n nhng t kha ny ging nh bng di }y:
Th bn thy trn mn hnh ch l mt phn trong s nhng kt qu c tm

thy khi ti g t Relationship (mi quan h) vo Cng c tm kim t kha
min ph ca Wordtracker. Wordtracker a ra c|c kt qu da trn d liu
t Metacrawler v Dogpile. Mi kt qu trong danh s|ch trn i din cho cm
t thc t m mi ngi |nh v{o hai cng c tm kim ny. Cc con s m
bn thy bn tay tri l s ln nhng t hoc cm t n{y c tm kim

trong th|ng trc. Bn hy nh rng nhng con s ny ch l kt qu trn hai
cng c tm kim. Chng ta thm ch cn cha thy ht phn ni ca tng bng
tri.
c ci nhn tng qu|t hn, chng ta cn g li cm t tm kim vo cng c

tm kim t kha ca Google. Ln n{y chng ta ~ c s la chn mt s t
ng ngha vi t c tm, v vy chng ta s tm kim trn Google. }y l{
mt phn nh trong s kt qu u tin m{ Google a cho chng ta:
iu khng may l{ chng ta khng c c con s chnh xc v s ln t kha

c tm kim }y, nhng nhng vch mu xanh da tri cho chng ta con s
tng t vi nhng g chng ta ~ thy trn Wordtracker. }y l{ mt tin tt
bi v n c ngha l{ chng ta c mt th trng tim nng th hin qua trang
web ny. Hy nh, }y ch l nhng kt qu tm kim trong vng mt thng.
Mc d cc kt qu n{y c thay i mt cht t thng ny qua thng khc,
nhng chng ta c th coi chng tng trng cho mc trung bnh. Ti sao ?
V ch tnh yu v mi quan h l ch mang tnh ton cu. Do vy kt qu
tm kim ca chng ta dng nh t b phng i bi nhng mi quan tm
theo ma v (s lt t kha c tm kim tng vt trong dp l Valentine)
hoc bi nhng cu chuyn trn phng tin truyn thng.
Chng ta cng c th thy, th trng ny rt cn c|c trung t}m t vn v{ a

ra li khuyn cho cc mi quan h lng mn. Li khuyn cho cc mi quan h
gia nh cng l{ nhu cu cn thit c xp v tr th hai.
Khi bn g nhng t kha kiu ny vo cng c tm kim, bn thu c nhng

con s thc t. Google a ra thng tin n{y nhng bn phi ti cc t kha ca
mnh vo mt file c t liu. Cc cng c tm kim t kha kh|c nh
Wordtracker s th hin s ln t kha c tm kim ngay cnh kt qu ca
bn. }y l{ nguyn tc rt hu ch khi |nh gi| s lt t kha c tm kim:
Hy cn nhc s ln t kha c tm kim so vi s trang c Google |nh
ch mc l cc kt qu tm kim t nhin v vi s qung c|o c ti tr s
dng chng trnh Pay Per Click (tr tin cho mi lt click chut) ca Google.
Hy cn nhc s ln t kha c tm kim so vi s trang c |nh ch mc

ca Google nh l{ c|c kt qu tm kim t nhin v s qung c|o c ti tr
bi nhng nh qung co s dng chng trnh Pay Per Click (tr tin cho mi
lt click chut) ca Google.
Chng hn nu cc t kha trong hng lot th trng ngch ca bn c tm

kim trung bnh 500 ln mt thng trong khi bo co ca Google cho thy h
~ |nh ch mc khong hn mt triu trang cha nhng t kha ny th c l
mt s th trng ca bn ~ b~o ha. Tt c ph thuc vo tnh cht ca mt
triu kt qu c tm kim ny. Nu bn thy mt s trang web thng mi
trong cc kt qu tm kim t nhin nhng c t hoc khng c qung co
c ti tr th c th bn ~ tm thy mt th trng ng|ch cha c khai
thc. Tuy nhin, nu khng c mt trang web thng mi n{o v{ cng khng
c qung c|o n{o c ti tr th c l bn ang nhn v{o mt th trng cht.
Ngc li, iu g s xy ra nu bn tm thy mt th trng ngch c nhiu

nh qung c|o ang cnh tranh? Cnh tranh l tt. iu ngha l{ th trng
ang tn ti v c kh nng sinh li ln cho mt s ngi. Tuy nhin, n c th

hoc khng mang li li nhun cho bn. kim tra, bn hy nhn vo cc nh
qung co hin ang tr tin cho chng trnh Pay Per Click. Trong chng
n{y, chng ta cng s ni nhiu hn v vic to ra lu lng truy cp. Trong
khi nu bn chc chn c mt nhu cu v thng tin trong th trng ny th
chc chn bn s thu c li nhun t vic cung cp thng tin. Ch cn mt
vn n gin l quyt nh cch tt nht xy dng cng vic kinh doanh
ca bn trong th trng ng|ch n{y v{ phng tin s dng.
Sau khi xc minh cc th trng ca mnh, bn hy chn ra ba th trng c

tim nng ln nht v{ a ra la chn cui cng sau khi ~ kim tra c|c c hi
trong mi th trng.
C HI TRONG TH TRNG
C hi trong th trng phi c hiu theo ngha rng. Ni cch khc, bn c

bao nhiu c hi u t vn vo th trng ny? Th trng ny b nh
hng do s cnh tranh hay do c|c i th khc trong th trng.
Ti mun th trng ca bn ~ c mt s ngi kinh doanh. L do ? Bi v

nhng ngi ny c th cho bn c hi tr th{nh i tc hoc lin doanh. H
cng l{ ngun lc ln tng thm lu lng truy cp cho trang web ca bn.
C hi trong th trng cn l phm v rng cho bn cc sn phm. Ni
cch khc, trong th trng ny c bao nhiu ch trng bn nhiu loi sn
phm? Bn b gii hn ch c bn mt loi sn phm hay c c hi a ra
nhng mu mi hoc u t v{o nhng xu hng mi?
Chng hn mt s th trng ~ tr{n ngp s|ch in t trong khi mt s th

trng khc khng c nhiu. Tuy nhin, nu bn mun tin bc vo th
trng , bn cn cho bn c cc sn phm audio, video, phn mm, thm
ch l cc kha hc ti nh. Gi s bn bn my quay video. Bn s lm tt c
mi vic b|n c my quay, tuy nhin, bn s kim c nhiu tin hn
nu bn cho bn c gi| my quay, hp, bng, ng knh, v.v Ni c|ch kh|c
c hi trong th trng chnh l{ c bao nhiu c hi bn to ra cc li cho
hng hu k tip theo c th mang li li nhun.
Gi s bn ~ thc hin c tt c c|c bc cn thit v gi bn tip tc vi

ba tng chnh v th trng di }y:
1. Tnh yu v mi quan h: li khuyn/gip
Cc mc tiu tim nng: nhng ngi c thn, cc cp i, c|c gia nh
2. Tn tnh: mo, th thut, b quyt
Cc mc tiu tim nng: nhng ngi {n ng mun tm bn gi, chinh phc

ngi khc gii.
3. Sa cha t: cch sa cha t, t sa cha t.
Cc mc tiu tim nng: t ~ qua s dng, t nc ngoi.
giai on n{y, iu bn thc s cn tm l c bao nhiu li cho hng c th

mang li li nhun bn hng n th trng ca mnh. L mt nh lin
kt, bn cn tm kim nhng chng trnh mang li thu nhp thng d hoc
th ng, nhng chng trnh c nhiu sn phm (vi tt c cc mc gi|) cng
nh chiu rng/chiu su ca cc sn phm hin c v cc gii php cho th

trng ca bn.
Chng hn nu bn mun tin vo th trng cc mi quan h, bn s c v s

chng trnh la chn:
C|c cun s|ch in t bao trm mi ch t hn h, |m ci, nui dy

con c|i n chia tay.
C|c cun sch, audio v video dy b quyt chinh phc ngi khc gii.
C|c trang mai mi, c quyn li, cc thnh vin phi ng mt khon
ph hng thng v bn c th kim phn trm hoa hng t vic tuyn thm
thnh vin.
Mt ln na v cc mi quan h l ch mang tnh ton cu nn c hi cho th

trng ny rt ln. Cc sn phm ~ c trong th trng ny cho thy nhu cu
ca bt c khu vc a l, la tui, gii tnh m bn c th ngh n trong tnh
yu. C h{ng trm ch ni v cc mi quan h ny. C cng nhiu sn phm
lin quan th h thng hu k ca bn cng chc chn, cng tt hn. Bn cn
chun b sn nhiu li cho hng tim nng, v{ lc bn c th b qua vic
to ra sn phm ca chnh mnh.
ho{n th{nh bc n{y, i hi phi nghin cu cc sn phm hin c v ti

mun bn s dng cc tiu ch c th thc hin n. N lin quan cht ch
n vic to ra li cho hng ca bn trong chng tip theo.
7. CHO HNG
7A - TM KIM V NM VNG SN PHM CA BN
c mt li cho hng hiu qu, bn phi hiu rt r nhu cu ca th trng.

Mc d li cho hng ca bn c th thay i theo nhiu c|ch nh ~ c
cp nhng phn trc (tng km, bo m, gii hn thi gian, v.v...), th vic
la chn sn phm vn l vn quan trng nht. Chng ta s cng xem xt
qu| trnh iu chnh li cho hng ti th trng trn quan im ca tip th
lin kt bi v }y l{ c|ch d nht chng minh (v cc sn phm ~ c sn).
TM MT SN PHM LIN KT C KH NNG SINH LI
Vic u tin phi lm l tm ra mt sn phm lin kt c kh nng sinh li

trong th trng ca bn. Khi cho bn cc sn phm lin kt nh l{ c|c gii
ph|p, iu quan trng l sn phm phi em li thnh cng cho bn v cho
khch hng ca bn. Khng phi bt c sn phm n{o cng l{m c iu .
Th m bn cn tm ra l th m ti gi l sn phm lin kt hp dn. Cc sn
phm lin kt hp dn c th c gi cao hoc thp nhng chng u c chung
c|c c im sau:
em li phn trm hoa hng cao (50 v{ cao hn).
C t l khch mua hng trn tng s ngi truy cp ~ c chng thc.
Mi nht, hp thi, hoc c a chung quanh nm.

c h tr bi mt chng trnh lin kt vi thng nh}n a ra nhng h

tr |ng tin cy cho cc nh lin kt.
bt u, bn nn chn t nht l ba sn phm. Nhng sn phm ny phi

khc nhau v gi c, mc phn trm hoa hng; bn s cn mt th gi thp,
mt th gi| cao hn v{ t nht mt sn phm em li cho bn mt khon thu
nhp thng d (nh k). Sn phm u tin l sn phm chnh m bn s
qung b n trn trang opt-in v hng lot e-mail u tin ca bn.
Sn phm th hai l sn phm hu k m bn qung b ti danh sch khch

hng hin ti hoc nhng ngi ~ ng k nhn bn tin. Vic n{y thng
c thc hin qua t gi e-mail th hai trong chin dch tip ni. Sn phm
hu k phi l sn phm c nh gi| cao hn sn phm chnh v{ em li cho
bn t nht 50-75% hoa hng.
Sn phm th ba phi l sn phm mang li thu nhp thng d sn phm s

mang li cho bn hoa hng h{ng th|ng, nh k. Nhng sn phm loi ny
ging nh dch v da trn s ng gp v{ c|c trang web th{nh vin.
Hy nh rng, cc sn phm m bn gii thiu s nh hng n danh ting

ca bn. Trn thc t, danh ting ca bn cng s b nh hng bi hot ng
ca nhng thng nh}n, mc d bn khng th kim sot hot ng ca h.
Tm kim cc sn phm thng qua c|c th mc v chng trnh b|n h{ng lin
kt sau:
http://www.AssociatePrograms.com
http://www.AffiliatePrograms.com
http://www.AffiliateFirst.com
Bn cng c th tm kim cc sn phm thng qua cc kt qu tm kim trn

cc trang:
http://www.Google.com
http://www.Yahoo.com
http://www.MSN.com
Tm kim cc chng trnh sn phm vt cht trn cc trang:
http://www. CommissionJunction.com
http://www.LinkShare.com
http://www.ShareASale.com
Tm kim c|c chng trnh sn phm s trn trang:
http://www.ClickBank.com
http://OneNetWork.DigitalRiver.com
Tm kim cc chng trnh em li ngun thu nhp thng d trn:
http://www.lifetimecommission.com
http://www.AffiliateGuide.com/residual.html
C|c trang web n{y ~ c t chc theo danh mc. Bn c th c lt qua

danh s|ch c|c th mc lit k theo th trng v d nh th mc sc khe,
l{m p, in t, v.v Bn cng c th tm kim theo cc sn phm hoc cc
cng ty c th, nhng h~y ch rng mt vi trang web khng h tr tm kim
nh th. V d nh ClickBank thng khng a ra c|c kt qu nh bn mong
mun, thm ch i khi n cn khng a ra c|c sn phm m bn bit chc
chn n c. Trong trng hp , tt hn ht l bn xem trong tng th mc.
Tng t, c|c trang nh Commission Junction s cho bn phn loi theo cc

th mc v sp xp danh sch theo cc yu t nh c|c sn phm c t l khch
mua hng trn tng s ngi truy cp ln nht cho nhng nh lin kt, cc sn
phm c tr hoa hng cao, hay c|c chng trnh a ra thu nhp thng d,
v.v
NGHIN CU SN PHM LIN KT V TH CHO HNG
Khi x|c nh sn phm lin kt hp dn, bn phi b thi gian ra nghin cu

n k lng. Nu bn c tin, hy mua ngay sn phm . Bn cn phi bit
r v sn phm ca bn c th bn hng mt cch hiu qu nht. Do , bn
phi dnh thi gian hc cch bn hng trn trang web ca thng nh}n. H~y
ch n cc yu t khin bn mun mua sn phm. Mc ch chnh ca bc
ny l bin chnh bn thnh mt chuyn gia h{ng u v sn phm . Bn
cng nn tm hiu t l khch mua sn phm ny trn tng s ngi truy cp
ca bn. N c thc s l mt li cho hng thch hp cho th trng ca bn
hay khng? Di }y l{ nhng iu m bn nn tm kim:
Th ch{o h{ng thuyt phc

Bn c b li cun vo bc th ch{o h{ng n ni phi c ht bc th? Ni r

hn, bn c b thuyt phc bi kh nng gii quyt vn ca sn phm trc
khi bn c xong?
Li ch r rng
Bc th ch{o h{ng ~ nhn mnh c nhng li ch ca sn phm cha? Bn

~ hiu r bn c c li ch g khi s hu sn phm cha?
Ch{o h{ng hiu qu
Thng nh}n ~ c mt li cho hng c sc nh hng v thuyt phc trong

bc th ch{o h{ng hay cha?
D dng mua
Thng nh}n c thc s to ra mt sn phm d mua vi c|c nt t hng

c t v tr thch hp, mt s bo m hon tin, v.v?
D dng thanh ton
C phi thng nh}n ang s dng duy nht mt hnh thc thanh ton hoc
chng trnh lin kt khng? iu ny rt quan trng. Bn khng nn qung
b nhng sn phm m khch hng c s la chn cch thc thanh ton thng
qua mt dch v khc khng cng nhn bn nh mt nh lin kt.
Mi mt nhn t trn }y u rt quan trng i vi t l khch mua hng trn

tng s ngi truy cp ca bn. Hy chc chn rng mi th ng ch ca n
trc khi bn bt u. Nu bn thy bt k th g cha n thng nh}n cha
lm tt vic nhn mnh cc li ch ca sn phm trong bc th ch{o h{ng

bn cn iu chnh li n khi son tho li cho hng ca ring bn. Ni cch
khc, bn cn phi gii thiu cc li ch ti khch hng trin vng h c
nim r r{ng hn v gi tr ca sn phm trc khi h gh thm trang web
bn hng ca bn.
NHN MNH VO CC IM TH V V LI CH
Khi bn |nh gi| sn phm v trang bn hng, hy ghi ra giy nhng iu gy

n tng cho bn. iu g khin sn phm tr nn c |o? Li ch ln nht
ca sn phm c th cho hng l g? Ti sao v lm th no m sn phm
li l gii php tt nht cho nhu cu th trng ca bn? Bc ny rt quan
trng bi v sau bn s s dng thng tin to nn mt li cho hng
kho lo.
Hn na, nu bn mua v nghin cu sn phm , c th bn s pht hin ra

nhng li ch v{ c im thm ch khng c cp n trong th ch{o
h{ng. l{ bi v th ch{o h{ng c vit vi s hiu bit v sn phm ca
ch mt ngi. Mt khc, bn c th lu hoc |nh gi| nhng kha cnh hon
ton khc ca sn phm. C th bn ch n yu t d s dng iu ~
khng c ni ti trong th ch{o h{ng hoc nhng thng tin m{ thng
nh}n khng cp ti. Trong qu trnh tm hiu ny, bn s rt ra thm cc li
ch m rt c th c th trng ca bn hng ng, v{ iu ny cho php
bn cp ti nhu cu ca h mt cch hiu qu hn.
Di }y l{ mt v d. Gi s bn quyt nh qung b mt cun s|ch hng

dn mi ngi c|ch iu tr mn trng c trong vi ngy. Bn c mt bc th
cho hng v vit ra v{i im m{ thng nh}n a ra cng nh khng nh

nhng gi tr ca sn phm:
Nhng vn v da c th c gii quyt m khng cn ti mt vin thuc

hay bt k loi kem dng da no.
Bn c th loi tr hon ton mn trng c ch trong vi ngy.
Hu ht mi ngi tin rng nhng th qu vt gp phn gy ra cc vn

vi l{n da, nhng s tht khng hn l{ nh vy.
Bn cng ghi ra nhng li ch c ch ra trong bc th ch{o h{ng:
Bn s lun t tin vi l{n da p.
Mn trng c rt d iu tr; n khng h phc tp v tn km.
Bn c th loi tr mn mi mi.
Bn s tr th{nh ngi mi ch sau ba ngy.
Bn ~ ghi li tt c nhng g m{ thng nh}n thy quan trng v cn phi

nhn mnh. Tip , bn c cc thng tin v sn phm thm ch l dng th
sn phm v{ a ra mt danh s|ch c|c c im v li ch m{ thng
nh}n ~ b st:
Vic iu tr mn da trn mt khm ph khoa hc t ngi bit.
Khng ch l{ iu tr mn trng c m cn gip ln da sng v mn.

Hiu qu vi mi la tui v sc tc, khng ph thuc vo loi da, hooc-mn,

v.v
N cng iu tr c cc vt so do mn.
L{n da hng ho khe mnh v s t tin s gip ci thin mi quan h ca

bn vi nhng ngi khc.
By gi, bn ~ c nhiu t liu hn lm vic v{ bn cng ~ nu thm

c nhng im c sc hp dn ngi mua (mt gii php hon chnh hn)
to ra mt li cho hng thc s khc bit, hp dn cho th trng ca bn.
CHIM LNH TH TRNG V XY DNG DANH SCH
Ngay khi bn x|c nh c th trng mc tiu, bc tip theo c li

nhun chnh l nm gi cc khch hng trin vng trong th trng . Nh
chng ta ~ cp, khch hng trin vng l bt c ai quan t}m n sn phm
bn cho bn. Khch hng trin vng chnh l khch hng tim nng. nm
gi c khch hng trin vng, bn cn phi thuyt phc c khch hng
cung cp cho bn c|c thng tin c| nh}n: tn, a ch, e-mail. iu bn thc s
ang l{m }y chnh l{ x}y dng mt th phn. H~y tng tng rng, mt
thi im n{o , c 100.000 ngi tm kim sn phm ca bn trn mng
(c thng k bng s lt tm kim cho t kha trong th trng ngch ca
bn). Nu bn c th thuyt phc c 1.000 ngi trong s ny cung cp tn
v{ a ch e-mail ca h, bn ~ chim lnh c 1% th phn. l{ mt trong
nhng cch d dng nht m nhng nh tip th trn Internet dng |nh
gi th phn ca h. im mu cht by gi l bn c th lin h c vi bao
nhiu phn trm kh|ch h{ng trong th trng, vo bt c thi im no bn

la chn. Vn khng phi l bn b ra bao nhiu tin qung co v
khuyn m~i nu bn cho cc khch hng trin vng ri khi trang web
ca bn m{ khng li thng tin lin lc ca h, th v cn bn bn ~ nm
tin qung co qua ca s ri y.
im mu cht by gi l bn c th lin h c vi bao nhiu phn trm

khch hng trong th trng, vo bt c thi im no bn la chn.
Ti sao vic xy dng danh sch khch hng li quan trng n vy? Danh
sch khch hng mc tiu l mt yu t quan trng trong cng vic kinh doanh
ca bn bi v n cho php bn c nhng khch hng tim nng cng nh
nhng khch hng hin ti. C th bn tng nghe ti con s thng k ny:
thng th phi mt t by ti mi hai qung co cho mt thng ip trc
khi mt khch hng tim nng cn c}u v mua sn phm. Bn khng th d
d{ng cho cc khch hng trin vng ri khi bc th ch{o h{ng ca bn.
Bn cn c tn h trong danh sch opt-in bn c th mi cho h nhiu ln
sau. Bn cng cn h tip tc trong danh sch opt-in bn cho h nhng
sn phm mi trong tng lai. Bn s d d{ng b|n c h{ng cho ngi ~
bit r v{ tin tng bn hn l{ ngi l. i vi mt nh lin kt:
Khch hng quen = li nhun l}u d{i v{ thng xuyn
Thm v{o , xy dng danh sch khch hng, bn phi lm mi c|ch

m bo nhng ngi tham gia vo danh sch opt-in l khch hng mc tiu
ca bn. Hay ni cch khc, nhng g bn mun chnh l nhng ngi mun
trong danh sch ca bn, quan tm ti nhng th m bn cho bn, v lun

nhit tnh (sn sng mua sn phm ca bn).
Nhng l{m th n{o thc hin c vic ny? Bn c nh chng trc,

chng ta cp n vic la chn th trng khng? Vic xy dng danh sch
li l mt giai on khc khi m s lin kt th trng bt u c hiu lc. Bn
phi chc chn rng mnh ~ nhm ng th trng, rng bn ~ ho{n th{nh
cc vic sau:
X|c nh mc quan trng ca th trng v kh nng sinh li.
X|c nh ng sn phm lin kt cho th trng .
X|c nh ng c|c t kha m th trng tm kim v sn phm .
Mi mt nguyn tc trong ba nguyn tc trn }y phi c kim chng cn

thn theo tng bc. Nu bn khng hng n ng th trng v sn phm
cho th trng , bn s thy ngay t l khch mua hng trn tng s ngi
truy cp rt thp.
Trc ht, bn phi to ra lu lng n mt th trng c th, bng cch s

dng nhng t kha chnh xc. Bn cng phi m bo rng tt c c|c phng
php to ra lu lng u ang hng ti ng th trng. iu c ngha
l:
Ch qung co trn nhng trang web thch hp v khng c tnh cnh tranh.
Ch qung co trn nhng tp ch in t thch hp v khng cnh tranh.

ng ti nhng bi vit hng n ng th trng.
Hng c|c i tc hp tc thch hp gia nhp th trng ca bn.
Nh mt thng nh}n, h~y chc chn rng nhng nh lin kt ca bn ang

hng ti ng th trng.
Kim tra v theo di ton b lu lng truy cp ca bn.
Bn s bit c lu lng th trng c hng n ng kh|ch h{ng mc

tiu hay khng bng cch theo di t l khch mua hng trn tng s ngi
truy cp trang web ca bn. Nu bn thu ht c 100 ngi truy cp ti
website ca bn nhng khng mt ai trong s mua h{ng, tc l bn ~ gp
vn }u trong chui cc thao tc trn. Hoc l bn nh hng lu
lng truy cp sai, hoc cho hng vi i tng khng ph hp.
Vy nhim v ti u ha vic chim lnh to{n b th trng l{ nh th no?

Vic ny gm c ba yu t:
1. TI U HA T KHA
Bn phi m bo nhng t kha m bn s dng thu ht khch hng trin

vng ph hp vi th bn ang b|n. V d, nu bn ang b|n mt cun sch
in t v c|c phng ph|p cha d ng, th bn phi s dng cc cm t nh
c|ch cha d ng, xoa du cc triu chng d ng, v.v... Bn s khng nn
dng cc cm t nh thuc ung cha d ng hoc b|c s cha d ng.
Chng ch l mt kha cnh nh, v v vy, khng chnh xc.
2. TI U HA TH CHO HNG
Vic ti u ha th ch{o h{ng s b p li nhng ch m vic ti u ha t

kha cn b st. Bng cch no? Cu tr li l, mt ai c th vo trang web
ca bn v tm kim thng tin v chng d ng thc phm, nhng phng
ph|p iu tr d ng ca bn nhm ti nhng th nh st cao hay d ng nm
mc. Do , bn s s dng trang opt-in lm r nhng chi tit v sn phm
ca bn. Hy ch cho cc khch hng trin vng thy chnh x|c iu m h
ang la chn tham gia, ci m h s nhn c, v ti sao bn li c nhn
nhn nh mt ngun thng tin |ng tin cy m h ang tm kim.
3. SP XP LI DANH SCH
Cui cng, bn nn lu n mt s ngi khng tr li trong danh sch ca

bn. Mt s khch hng tim nng c ~ s dng mt a ch e-mail gi hoc
n gin l h ~ thay i a ch e-mail. Nhng ngi khc c th l nhng
ngi th vi cc giao dch trn mng, hoc l nhng ngi tm kim qu
tng chng bao gi xem nhng bc th ca bn v khng bao gi mua g. Bn
nn thng xuyn sp xp li danh sch ca bn c khong su thng mt ln.
Hy xa bt c a ch e-mail no khng tn ti hoc khng gi c. Hy xem
xt bn c th to ra mt li cho hng cui cng cho nhng ngi khng tr
li th ca bn hay khng, ri sau h~y xa h khi danh sch nu h tip
tc khng tr li.
XY DNG MT MI QUAN H VI NHNG NGI TRONG DANH SCH
Lun gi vai tr nh mt ngi cung cp thng tin, vic cn thit l xy dng

mi quan h ca bn vi nhng ngi trong danh sch bng cch cung cp cc
thng tin ng lc v hu ch cng nhiu cng tt. iu n{y c ngha l{ phi
tin xa hn nhng b{i |nh gi| trong kt qu tr li e-mail t ng v sn

phm c th ca bn. iu quan trng l lun c mt s hnh thc thng tin
trc danh sch ca bn, c bit l gia nhng khong trng trong mi kt
qu tr li t ng v{ thng gia ca mt kt qu ang tip din.
iu quan trng l lun c mt s hnh thc thng tin trc danh sch ca bn,
c bit l gia nhng khong trng trong mi kt qu tr li t ng v
thng gia ca mt kt qu ang tip din.
C hai c|ch l{m iu ny. Th nht, bn c th lng thm vo trong cc e-

mail thng tin hoc th thng b|o gia cc kt qu tr li t ng. Th hai,
bn cng c th s dng h thng tr li t ng truyn i nhng thng
ip trc }y n danh sch ca bn bt c lc no.
Bc tip theo, bn nn gi i loi thng tin no ti nhng ngi trong danh

sch ca bn? Bt k loi ni dung no gip xy dng mt mi quan h thun
li v thn thit hn vi nhng ngi ~ ng k nhn thng tin t bn v
vt qu c s mong i ca h v mt "cht lng". Di }y l{ mt vi
tng:
C|c b{i b|o d{i hn
C|c video
C|c mn qu{, v d nh nhng bo co m nhng ngi ~ ng k nhn bn

tin t bn c th ti v.
V d, hy ni rng bn va to c mt video hu ch v bn mun nhng

ngi ng k nhn bn tin t bn xem n. Bn c th upload v post n ln
trang web ca bn, sau gi e-mail ti h v ni vi h rng h c th xem
n. L do l{m iu ny l mt phn l lm cho h sn sng xem v ch
nhng cng x}y dng mt ngha v ch li ca vic c nm trong danh
sch ca bn. Bn c th thy rng nu bn c tip tc gi cho h nhng thng
tin nh thng l, h s cm thy chn. H s tr nn i thng tin. L{ ngi
kim tin bng vic cung cp thng tin, nn bn s khng mun nhng
ngi trong danh s|ch i thng tin. Nhim v ca bn l phi tha m~n cn
i ca h cng nhanh cng tt. Bn cn cung cp nhng thng tin c gi tr
cng nhiu cng tt. Tt c nhng iu ny dn n vic xy dng c thin
cm gia bn v nhng ngi trong danh s|ch. H~y ngh v vic bn phi lp
y nhng khong trng thng tin. Nhng ngi ~ ng k nhn bn tin ca
bn cn g? Ci g thc s hu ch vi h? Hy to ra th lm h hi lng v
tng min ph n cho h.
BLOG CA BN: NI TT NHT XY DNG CC MI QUAN H
By gi, chng ta s t mt bc tin mi cho phn tip theo. Khi ban gi i

nhng thng ip ny thng qua h thng tr li t ng, ti mun bn ng
ti nhng thng ip ln mt blog.
Blog (cch gi ngn gn ca Weblog) l mt kiu trang web ng ti nhng bi

vit cho php ngi s hu ng ti nhng ni dung ln trang ca anh ta m
khng cn phi s dng HTML, mt ngn ng |nh du c s dng to
ra nhng ti liu trn web. Nhng trang n{y c to ra mt cch linh hot
(chng khng phi l{ c|c trang HTML tnh), v{ nhng thng tin thng c
sp xp tt c ch trn mt trang t mi nht ti c nht.
L{ ngi kim tin bng vic cung cp thng tin, bn s khng mun nhng
ngi trong danh s|ch i thng tin.
Bn s vn gi i nhng e-mail, nhng e-mail s cha ng nhng ng dn

ti tin tc trn blog ca bn. Chng ta lm vic ny v mi ngi thng
khng thch c nhng e-mail di; nu chng ta gi ti h nhng vit bo di
dng, th mt blog chnh l{ ni tt nht h c chng. iu th hai, bn s
c thm thu nhp nh blog ca bn, do bn s mun mi nhng ngi ~
ng k nhn bn tin t bn v{o c blog trao i vi bn.
Gi s bn va mi vit xong mt bi vit tht di cho nhng ngi ~ ng

k nhn bn tin ca bn, v bn cng va to xong mt bn bo co PDF min
ph m bn mun h ti v. Trc ht, bn s nn ng b{i vit cng vi bn
bo co ln blog ca bn. Sau , bn gi th qung co ti nhng ngi trong
danh sch ca bn, mi h gh blog ca bn v nhn nhng mn qu dnh cho
h. V d:
Xin ch{o (tn ngi nhn),
Bn c bit top 10 mo kim tin trn mng khng?
Nu bn mun bit, ti va mi vit mt bi v vn n{y. N c ng trn

blog ca ti:
http://www.yourblog.com/
H~y c ton b bi bo, bi v ti cn ni cho bn bit lm cch no bn c

c nhng mn qu min ph m ti va to ra cho bn. ng b l!
By gi, ngi ~ ng k nhn bn tin ca bn s h{nh ng nhm tha mn

tr t m ca anh ta. thc s l mt iu tt. Bn cn li ko c nhng
ngi ~ ng k nhn bn tin ca bn ra khi hp th in t ca h cng
thng xuyn cng tt v{ h click xung quanh v ch .
bit c|c bc lp blog ca ring bn, hy tham kho chng 11 ca cun

sch ny.
CHUN B BN HNG
Xy dng mi quan h vi nhng ngi trong danh sch ca bn thng qua h

thng tr li t ng v blog ca bn cng gip bn trong giai on chun b
bn hng. Chun b bn hng l qu trnh cho php bn |nh bi c s t
chi ca khch hng tim nng v{ g}y n tng vi h bng nhng li ch,
khin h mua h{ng nh mt la chn hin nhin. Nu bn tng ng k nhn
bn tin, chc bn ~ thy hiu qu ca vic chun b bn hng. Nghin cu
trng hp tip theo s cho bn thy khi tri nghim ca khch hng trin
vng mc trung bnh th nhng th thut tip th hiu qu nht l g.
Vo mt m ti tm v{ b~o bng, Joe tt tivi i (chng trnh thi tit va d

bo rng vi gi na s c ma to), anh ta bt my tnh ln v truy cp
Internet kim tra e-mail. Sau khi lt qua vi bc th r|c v{ v{i bc th t
nhng ngi bn, anh dng mt trn mt dng tiu lm anh ch : "Joe,
bn c mun bit l do thc s lm bn mt ng?" "Khng!" Anh ngh, "nhng
m mnh t m mun bit ti sao. Mnh sn sng chi tr mt khon kha kh

cho ai c th lm cho mnh ng c ngay vo lc na m. Mnh c mt
bi thuyt trnh quan trng vo ngy mai."
V th l anh ta m ngay e-mail , anh ta nh ra ai l{ ngi gi bc th. Anh

tng xem qua lc 3 gi tun trc. H ang b|n mt gii php cho gic ng.
Joe ~ khng tin lm l h c th gii quyt vn , nhng h ~ ch{o h{ng anh
mt cun sch min ph v k thut th gi~n, v{ anh ~ |p dng thnh cng
trc khi i ng. Bc th mi nht l{ nh sau:
Joe thn mn,
~ mt tun k t khi anh ng k nhn bn tin ca "Gii ph|p n gin cho

gic ng" v{ ~ ti v bn min ph ca "10 mo vt th gi~n trc khi i
ng." Bn ~ thu c ch li g t nhng mo nh ny khng? Ti chc l c.
Nh bn bit, chng mt ng ging nh mt cn |c mng. Ti tng chu ng
n hn chc nm tri cho ti khi ti tm ra nhng thng tin v cng hu ch ch
c trong "Gii ph|p n gin cho gic ng".
Trn thc t, ti nh rng c hai vic l{m thay i cuc sng c trnh by
trong cun sch gip ti nhanh chng ng c ngay trong c|i m m{ ti c
chng. Bn c bit hai l do khin hu ht nhng ngi khng th ng c vo
ban m khng? C hai vn ti t ngn cn bn c mt m ngh ngi an
lnh. Mt trong s lin quan ti sc khe tng th ca bn. Vn cn li l
tnh trng tm l ca bn, bn s v cng sung sng khi bn bit n l ci g.
Joe , ti khng th ca ngi sn phm ny vi bn nhiu hn na. N s thc s

cch mng ha cuc sng ca bn. Trn ht, gic ng l sui ngun ti tr. Bn
c th gh li trang web http://www. thesleepsolution.com/ bit c nhng
chi tit th v v{ t hng. Bn c th ti v gii php ny ngay lp tc sau khi
thanh ton v ng ngay ch trong vng mt gi sau.
Thn mn,
Jim Marketer
Joe ho hc gh li trang web ngay lp tc. Anh c li nhng th ch{o

hng v tm thy vi la chn ch li anh ~ khng ch trc }y. Anh xem
li gi c: 49,95 -la. Khng t cht no! Bi v, anh cng s phi tr mt
khon y nh th cho cun sch mua ca h{ng. Joe ~ quyt nh mua n.
Anh click v{o nt t hng v rt nhanh th tn dng. Nu bn l Jim Marketer,
bn c th n mng c ri v bn ~ c 75 hoa hng (tc l{ 37,46 -la)
trong khi bn ang xem phim cng v. Mt ting keng bo hiu va c thm
tin vo ti khon ngn hng ca bn, v bn th li khng cn nh, ngi
trc m|y tnh. chnh l{ sc mnh ca vic chun b bn hng khi tip th
lin kt hiu qu.
Chun b b|n h{ng l{ phng ph|p b|n h{ng b mt ch yu bin khch hng
tim nng th{nh kh|ch h{ng thc s.
Hy nh: chun b bn hng l mt phng ph|p b|n h{ng b mt bin

khch hng tim nng th{nh kh|ch h{ng thc s. V c bn, bn ang l{m
mm lng khch hng mc tiu c th thuyt phc anh ta d d{ng hn khi
bn ngh anh ta mua. Ti sao iu ny li quan trng? Trc tin, }y l{

nhng s tht:
HU HT CC KHCH HNG TIM NNG KHNG MUA NGAY TRONG LN

U TIN TRUY CP VO MT TRANG WEB.
Trn thc t, c th phi mt vi ln li ko mt khch hng tim nng gh

thm trang web ca bn trc khi bn b|n c h{ng cho anh ta. iu ny c
rt nhiu l do. Khch hng tim nng n{y c th c t thi gian, anh ta xem
qua trang web ca bn trong lc lm vic, hoc n gin lc anh ta khng
c tin mua hng.
THNG THNG MI NGI KHNG THCH TR THNH KHCH HNG D

DI.
Vic gi thng tin v lm cho cc khch hng tim nng hiu (hiu gi tr trc
khi mi mua hng) l c mt chng ng di, nht l khi vic mua bn li
din ra trn mng. Hy nh rng, khch hng tim nng ca bn cng xem
hng t li cho hng mi ng{y. Anh ta ~ b bi thc bi nhng bc th r|c,
nhng banner qung co v nhng phng tin thm nhp khc.
CHUN B BN HNG = TIP TC EO B\M
Tip tc theo ui c chng minh gip tng t l khch mua hng trn tng
s ngi truy cp. Hy ghi nh t l ngi truy cp vi s h{ng b|n c. Nu
khch hng trin vng gh thm trang web ca bn v bn khng eo b|m h,
th c hi b|n c hng l rt thp. Tuy nhin, khi eo b|m, bn phi c kh
nng gi nhng li ch{o h{ng trc mt khch hng v nhng dng trao i
m bn c th ly c s tin tng ca khch hng v dn dt h ti s

gii thiu ca bn.
TT HN BN NN NM GI C KHCH HNG TRIN VNG ( VI T

CCH L MT NH LIN KT) TRC KHI MT THNG NH]N L[M IU
.
iu ti t nht bn c th lm khi l mt nh lin kt l gi cho khch hng

trin vng ca bn trang web ca thng nh}n trc khi bn c c tn v
a ch e-mail ca khch hng. Rt c th l{ thng nh}n s ly c tn v e-
mail ca kh|ch h{ng . Ngo{i ra, h~y xem xt chuyn g s xy ra khi bc th
cho hng ca ngi kia t hiu qu hn ca bn.
Nu bn khng chun b bn hng, th bn ang mt i nhng khch hng tim

nng v{ doanh s.
Khu chun b b|n h{ng m bo cho bn li th ti a ti u ha mi

thnh phn trong chin lc bn hng lin kt ca bn t s lu lng truy
cp cho n ton b d liu theo di. Nu bn khng chun b bn hng, th
bn ang mt i nhng khch hng tim nng v{ doanh s.
BA BC CA KHU TRC BN HNG
C ba bc c bn (nhng cc k quan trng) trc bn hng:
1. Xy dng mt trang ch n.
2. Thu thp a ch e-mail.

3. Gi nhng ti liu thng xuyn.
Mi bc l mt mt xch trong chui bn hng. Bn cn m bo rng mi

mt xch ca bn c duy tr chc chn v hiu qu.
Trang ch n l{ trang u tin m nhng khch hng tim nng ca bn

xem, v{ v l do , bn cn phi vit theo mt kt cu cht ch v gy ch
nht c th. Cng vic ca bn l gi by s ch ca nhng khch hng tim
nng ngay lp tc v khin h thch th quan trng hn na, bn phi m
bo h thc s ang c n. Nhim v ca bn l thu ht s lng khch hng
tim nng ln nht c th vo nhng knh bn hng lin kt ca bn v lm
cho h hng th v sn sng mua hng. Cc danh sch opt-in e-mail l nhng
c my to ra doanh s ~ c chng minh i vi hnh thc bn hng lin
kt. Vic lu gi nhng ngi truy cp vo danh sch ca bn v{ theo ui
bn sn phm cho h s hiu qu hn rt nhiu so vi vic c gng chuyn h
thnh khch mua hng trn trang web ca bn.
Mt trang ch n c th n gin ch mt dng mc vi mt danh sch

ngn gn nhng li ch v hp ng k tn, hoc c th l mt bc th ch{o
h{ng y . Nhng g bn ang b|n }y chnh l{ li ch ca vic c tn
trong danh sch ca bn bit nhiu hn v sn phm. Trn thc t, bn
ang bn nhng li ch ca vic hiu bit k c{ng hn v nhng vn c lin
quan n sn phm. }y l{ vn c bn to ra gii php: cc khch hng
tim nng v{o trang web ca bn l v mun hoc do h gp rc ri, v bn
a ra gii php cho h, i li, h tham gia vo danh sch ca bn.
Hy ghi nh: mc ch ca trang ch n l thu thp a ch e-mail ca khch

hng. N v cng quan trng. C rt nhiu nh lin kt ~ phm sai lm khi gi
ngay nhng khch hng tim nng ti trang ca thng nh}n thng qua mt
ng link trn trang ch n m{ cha ly c a ch e-mail ca khch
hng. Bn ng bao gi phm sai lm .
thu thp nhng a ch e-mail ny, c mt cng c v cng cn thit i vi

bn. N c gi l h thng tr li t ng, v bn cn c li mt cht
chng trc. H thng tr li t ng l mt sn phm phn mm qun l
danh sch rt hiu qu. N c th c t chc t xa thng qua mt dch v
nh http://www.monsterresponse.com/ hoc l bn c th mua bn quyn
cho mt sn phm ging nh AutoResponsePlus v{ t n trn trang web ca
bn.
Mt h thng tr li t ng cho php bn gi th tr li t ng cho tt c

mi ngi tham gia trong danh sch ca bn. Bn c th sp xp nhng th
nh k v chn thi im gi chng i theo gi, ngy, tun hoc thng. H
thng tr li t ng ca bn (hoc phn mm) s to ra cho bn mt hp
ng k ch l{ on m dng HTML m bn d|n v{o trang ch n ca bn. N
s l{ ni m{ c|c kh|ch h{ng tim nng s in v{o tn, a ch e-mail ca h.
Khi h click v{o nt ng k, phn mm s x l tip phn cn li, v th l bn
~ c mt ngi ng k nhn bn tin mi.
Nu bn mun chuyn khch hng tim nng th{nh ngi ng k nhn bn

tin, bn cn phi bn nhng li ch v vic tham gia danh sch ca bn mt
cch hiu qu trong th ch{o h{ng, v{ ch{o h{ng nhng khch hng tim nng
bng vi ming mi h tham gia danh sch. Chng ta hy ni mt cht v

"mi" xy dng danh sch.
Bn nn mang n cho khch hng trin vng th g c gi| tr i li vic

h s tham gia danh sch ca bn.
Bn nn mang n cho khch hng trin vng th g c gi| tr i li vic

h s tham gia danh sch ca bn. c th l mt cun s|ch c ti v min
ph, mt phn mm, hay mt kha hc trc tuyn. Bn c th chn bt k th
g, nhng n phi l th ch dnh tng thm cho nhng ngi ng k nhn
bn tin, v n phi c gi tr i vi cc khch hng tim nng.
V d, bn ang qung b mt cun s|ch in t v c|c phng ph|p gim cn.

Bn s dng ci g lm mi nh c nhiu ngi ng k nhn bn tin hn?
Bn ngh g v nhng gi sau:
Phn mm tnh lng calo
Phn mm lp thc n
Mt cun s|ch in t v s nguy him ca ch n king tht thng.
Nhng cng thc nu n t cht bo y hp dn.
Mn qu tng thm no trn u rt thch hp lm mi nh. }y l{ mt li

ch ph ca th thut ny, khi bn to ra nhng ti liu ca ring bn, bn c
th gn km nhng link bn hng lin kt ca bn. Bn cng c th gn nhng
ng link vo cc trang web khc v cc sn phm m bn mun qung b.
Khng dng li , nu mi ngi mun chia s ti liu vi ngi khc, bn
s c nh hng lan truyn, n s mang nhiu ngi ti thm trang web ca

bn. Danh sch opt-in ca bn l mt xch quan trng trong chui n{y. Do ,
ng bao gi b qua bc ny. Hy lp mt trang ch n v{ c{i t h
thng tr li t ng thu thp a ch e-mail ca nhng khch hng trin
vng.
Nhng ti liu theo ui khch hng tim nng ca bn phi c ni dung

c |o m{ nhng ngi ng k nhn bn tin khng th tm c bt k
ni n{o kh|c. Bn s gi ti h nhng bc th nh k (thi im no l ty
thuc vo bn) cng vi nhng li ch ch o ca sn phm m bn ang
qung b.
Chng ta hy quay tr li v d cun s|ch in t v c|c phng ph|p gim

cn. Mi mt bc th bn gi i c th cha ng thng tin v mt vi kha
cnh ca vic gim cn, ch n ung c li cho sc khe, hoc sc khe ni
chung. Thng tin ny s ni r hoc m ch rng ngi ng k nhn bn tin
ca bn l mt mu hnh ch ch n mi v khi c y mua sn phm. iu
ny v cng quan trng. Bn thc s mun chia s th g c gi| tr vi
khch hng trin vng. Bn c th tit l mt vi thng tin la chn v cc sn
phm, nhng ng l tt c. Cng vic ca bn l cho h mt s thng tin
khi gi tr t m c|i m{ trn thc t to nn thm nhiu cu hi hn l{ tr
li v{ kch thch ham mun ca h. Phn ng m bn mun ngi ng k
nhn bn tin c l{: ! Bc th ny mi tuyt lm sao. Tht l hp dn. Ti
thc s cn mua sn phm n{y bit ton b cu chuyn. Bn ~ hiu ri
phi khng?
Cch tip cn l tng n{y i hi bn phi mua mi sn phm v vi mi sn

phm , bn ng vai nh{ tip th lin kt. Bn cn phi thn thuc vi sn
phm bn n mt cch hiu qu nht. n cng sn phm, ng cng sn
phm. Khi l{m c iu , bn s c th xy dng mt ni dung cho khu
chun b bn hng v cho nhng mn hng tng km ca chnh bn.
Nu bn khng th lm c tt c nhng vic , h~y thu mt ai . Bn c

th tm cc tc gi (ngi s vit cc ni dung nhng bn ng tn tc gi)
cho r trn nhng trang nh Elance v{ FreelanceWarriors. Bn cng c th
thy nhng min cng cng vi rt nhiu thng tin min ph m bn c th in
ra hoc thm ch t chc thnh mt cun s|ch in t ca chnh bn. Trang
web tt nht cho nhng ti liu min cng cng l Archive.Org, Project
Gutenberg v Creative Commons.
Nhng ti liu phi hng vo vic {o to v cung cp thng tin cho khch
hng tim nng. Nhng th thut bn hng khng my kh khn n{y ngay
}y. }y l{ lc bn b mt thm nhp vo tim thc v xy dng mong
mun. Bn cng ang d{nh thi gian xy dng nim tin v s tn nhim
khch hng tim nng cm thy thoi m|i hn khi mua h{ng t bn.
HY XEM DOANH S BN HNG TNG LN
Bc cui cng trong khu chun b bn hng l lc m khch hng thc s b

dn dt, ri rt th tn dng ra mua sn phm thng qua bn. }y l{ thi
im m tt c cc nh lin kt u khao kh|t c c. Bn phi t mt h
thng c t chc, hot ng t ng. Tt c c|c th theo ui khch hng ca
bn ~ c ng trong h thng tr li t ng v gi i ging nh mt ci
my m khng cn ng n d ch l mt ngn tay. Do , bn c nhiu thi

gian tp trung vo vic to lu lng truy cp vo trang web v phn tch
chin dch, hai thnh phn chc chn l{m tng l~i rng ca bn.
Nu bn mun chin thng trong tr chi b|n h{ng lin kt, v kinh doanh
trn mng ni chung, bn phi hiu rng khng c ch dnh cho nhng ngi
li bing. Bn cn to mt trang ch n, thu thp c|c a ch e-mail v thc
hin h thng chun b bn hng cho cc khch hng tim nng ca bn. l{
nhng n lc |ng gi|. Tin hoa hng ca bn s tng ln nhanh chng v{ bn
s t hi ti sao bn tng lm nhng chuyn ny bng mi cch.
7B - TO MT LI CHO HNG HP DN
Bn va nghin cu sn phm, xy dng mt danh sch cc khch hng tim

nng, v{ bn ~ sn sng to ra li cho hng. nm gi c nhng khch
hng trin vng ny, ri bin h thnh nhng khch hng thc s, bn cn
phi to ra v gii thiu li cho hng tin k t chnh website ca bn. Ni
cch khc, website ca bn l{ ni u tin bn a ra li cho hng. D cho
bn bn sn phm ca ring mnh hay ch l mt nh lin kt, th website ca
bn cng chnh l{ mt xch u tin trong chui h thng bn hng ca bn.
Website ca bn c bn ging nh mt tin ca hng vy. Khi bn bt u

qung co v to ra lu lng truy cp, bn s nh hng lu lng truy cp
vo trang web ca bn cho hng bng cch gii thiu cho h trang bn sn
phm ca bn hoc trang web khuyn khch h tham gia v{o danh s|ch ng
k nhn e-mail ca bn ni m{ bn s cho hng h mt ln na thng qua
cc e-mail. }y l{ mt qu trnh gm nhiu bc da trn cht lng v gi tr

ca nhng ni dung v sc mnh ca nhng bc th ch{o h{ng ca bn.
TO TRANG CH N OPT-IN CA BN
Khi cp n khu chun b b|n h{ng, ti ~ ni v tm quan trng ca trang

ch n, hoc trang opt-in, mt website n gin c thit k thu thp
thng tin kh|ch h{ng (tn v{ a ch e-mail) h t ng k v{o danh s|ch
opt-in ca bn. By gi chng ta s xem xt v d v mt trang opt-in hiu qu,
~ nng cao hiu qu ca nhng li ch{o h{ng m{ n ng ti. Hy xem trang
opt-in ny ti a ch http://www.PassiveIncomeSecret.com
Cho d bn c tin hay khng, nguyn tc dnh cho c vic cho hng ln trang
opt-in l{: c{ng n gin cng tt.
Cho d bn c tin hay khng, nguyn tc dnh cho c vic cho hng ln trang
opt-in l{: c{ng n gin cng tt. Trang opt-in ca bn khng cn phi c
ha qu tuyt vi, v li cho hng ca bn khng cn phi cung cp qu nhiu
thng tin v sn phm m mi ngi ~ bit r. Thc ra, bn tit l cng t

thng tin th t l tham gia opt-in s cng cao. Nu ti ni vi bn v h s
chuyn i ca trang web n gin pha trn, trung bnh 75% nhng ngi
truy cp trang web ~ ng k nhn bn tin th bn c tin khng? , l{ s
tht y v{ trang web ch c bn th:
1. Mt tiu v nhng ph thu ht s ch cho li cho hng ca ti.
2. Mt mu khai ng k thu bao.
3. Quyn t chi hp php chun v{ lu v quyn ring t.
4. Tn ti.
iu g khin phng php ny c hiu qu? Ti sao ti khng cn phi cung

cp nhiu thng tin cho ngi truy cp hoc ha tuyt vi thuyt phc
h tham gia danh sch opt-in? Trc ht, th thut chuyn i mu cht l{
c ng. hiu c nhng g ti m ch }y, u tin bn cn phi hiu
nm iu c bn nht v cc chin lc l{m tng t l chuyn i c s
dng trn squeeze page (trang thu thp a ch e-mail) :
1) TIU HP DN
Tiu phi thu ht v{ duy tr c s ch ca ngi truy cp h tip tc

c trang web ca bn.
2) LI CH[O H[NG NG THI IM

T l tr li tng ln mi khi mi ngi nhn thy nguy c b l. S ung ph

c nhn thy ny c th l bt c th g t c hi mua sn phm cho n c
hi mua khi sn phm gim gi hoc c nhn mt mn qu tng thm c
bit.
3) CHO HNG R RNG V C TNH THUYT PHC
Vic bn cho hng thng qua e-mail hay trang squeeze page khng quan
trng; t l chuyn i ch tng ln khi mi ngi hiu h s c g v{ ~ c
gii thch r rng ci m h cn c n.
4) QU TNG THM
Nhng mn qu tng thm l mt kiu mi nh thi thc mi ngi mua

hng ngay.
5) XY DNG NIM TIN
Ngi truy cp s tham gia danh sch opt-in nhiu hn khi bn gii thch cho
h cc chnh sch v quyn ring t. H~y cho h bit h c quyn la chn, v
rng bn s khng gi th r|c hoc bn thng tin ca h cho mt bn th ba.
Nh bn c th tng tng, rt d d{ng to ra mt trang web di dng

dc, hi t nm yu t trn. Mt vi nh tip th ~ l{m iu , v{ n cng
c hiu qu. Tuy nhin, nh hng ca n i vi khch hng s ln hn rt
nhiu khi bn c ng tt c nhng yu t trn ch trong mt trang nh gn.
Thay v phi cun dn xung cui trang, v{ c nhiu ch, khch hng s thy
dng cho hng ngay trc mt v tn t thi gian c nht.
Bn cng thy, bn s ch mt mt v{i gi}y thu ht s ch ca nhng

ngi truy cp vo trang web ca bn. Sau , bn cng ch mt v{i pht
to ra mt li cho hng ngn gn, r r{ng thuyt phc khch h{ng ng k
vo danh sch opt-in ca bn. Mt trang squeeze page n gin khin cho iu
tht d dng bng cch hp nht li cho hng ca bn, cc thnh phn
chuyn i, v s ku gi mua hng thnh mt chui nhng tiu thu ht s
ch . Chng ta hy xem li trang web ny mt ln na hiu r nhng g ti
mun ni:
Tht n gin v hiu qu,

ng khng! Bn c th c
ton b nhng iu ny trong
khong 60 gi}y. iu
tht l tng v tit kim
thi gian cho c bn v
ngi truy cp trang web ca
bn. Ch c mt th thut duy nht m bn s phi thnh tho to ra trang
web n{y, l{ k nng vit qung co. Bn khng cn phi hc k thut thit
k to mt giao din ha tuyt vi, nhng bn cn phi tp vit cc tiu
tuyt vi l{ tng hp cc thnh phn l{m tng t l chuyn i c{ng
ngn gn cng tt.
L do th hai khin trang squeeze page n gin ca ti th{nh cng l{ c|c

li cho hng tng qut th rt r r{ng, nhng c|c chi tit li rt mp m. T l
chuyn i tng ln l do s t m. Xin lu rng li cho hng tng qut th

phi r r{ng. Ti ang mi ngi truy cp khm ph cch kim c hng
nghn -la mt cch d dng nht s dng mt h thng thu nhp th ng b
mt c|i thc cht li hot ng mt cch hon ton t ng (mt ln na
ng n tht d dng).
Vy th, khi ti ni vi khch hng iu m h s hc c, ti s khng ni chi

tit. Ti khng tit l tn ca h thng thu nhp th ng b mt ny (hay cc
ng link ti bt k thng tin lin quan no v n). Nu bn khng lm th,
th khch hng tim nng ca bn s nhanh chng t b ngay vic t khm ph
h thng.
Hn na, ti ~ s dng cc t mnh (b mt, d d{ng, b ng, vn hnh

t ng) c t|c dng kch thch tr t m trong khi cng |m ch n nhng li
ch. N cng ging nh vic bn i ti bn cnh mt ngi hon ton xa l v
ni: Nu ti ni vi c rng ti s tng c 10.000 -la ch c ni cho ti
bit tn c l{ g, c c ni khng? Bt k ai cng s tr li ngay rng C!
V c bn, ngi truy cp khng lm g khc trn trang web ngoi vic c
nhng li cho hng v quyt nh.
iu ny dn chng ta n mt l do th ba m trang ca ti hot ng. Ch c

hai la chn: c hoc khng. Ngi truy cp s quyt nh rt nhanh ngay ln
u, nhng hnh thc n{y thc y h quyt nh nhanh hn. Khng c danh
s|ch d{i c. Khng c bt c link bn hng lin kt no hoc link n cc
website khc. V c bn, ngi truy cp khng c g lm trn trang web
ngoi vic c nhng li cho hng v quyt nh. N ch lm kch thch tr
t m ca khch hng ch khng tha mn h. Ngay c khi khch hng

vn ang ranh gii ca vic c la chn hay khng, kh|ch h{ng s c th
tm ra bt c u mi kh|c trn trang web gip h quyt nh.
Li th ln nht m bn c c vi trang squeeze page n gin ny l kh

nng bin nhng ngi truy cp vo trang web ca bn nhng ngi cn
lng l tr li C th th{nh nhng ngi ng k tr li chc chn C.
Quyt nh ca h c th l C tham gia v{o danh s|ch ca bn, hoc Khng

v th l khch hng click vo nt Quay li. Bn khng th lm g vi nhng
ngi c nh ni Khng m{ khng m xa n vic bn ~ c gng ht sc
thuyt phc h nh th n{o. Tng t, cng tht d d{ng c c nhng
khch hng s quyt nh tr li C. Li th ln nht m bn c c vi
phng ph|p trang squeeze page n gin ny l kh nng bin nhng ngi
truy cp vo trang web ca bn nhng ngi cn lng l tr li "C th"
thnh nhng ngi ng k tr li chc chn C!
Tm li, di }y l{ by iu cn tu}n theo to nn mt trang opt-in n

gin, hiu qu v c t l chuyn i cao:
1) BN ^ C MT TIU HP DN CHA?
}y l{ iu u tin m khch hng s lu khi h truy cp web ca bn. Tiu

ca bn cn phi thu ht c s ch ca khch hng ngay lp tc v lm
tng s hng th ca h gi chn h c ht phn cn li ca trang
web.
2) BN C MT LI CH[O H[NG R R[NG CHA?

Nhng ngi truy cp cn thy ti sao v vic tham gia danh sch ca bn s
em li li ch g cho h. H s nhn c g khi h tham gia? H s hc hi
c iu g? Nhng thng tin ca bn s gip ch cho h nh th no?
3) BN ^ KU GI KH\CH H[NG H[NH NG CHA?
Hy ni vi khch hng h phi l{m g tham gia vo danh sch ca bn. Hy

ch cho h bit h phi cung cp tn v{ a ch e-mail bng c|ch in vo v
gi i bn ng k t trang web nh th no.
4) BN HP NG K CH NI BT CHA?
Hy nh rng ngi truy cp c th khng c nhiu thi gian hoc c nh

c ton b trang opt-in ca bn. V th bn cn phi t hp ng k ngay
u trang ch ng chn vi n cui trang.
5) BN C LU V QUYN RING T V[ E-MAIL CHA?
Bn hy nh s dng nhng thnh phn xy dng nim tin. Lun lun cnh
bo cho khch hng ca bn v nhng chnh sch khi tham gia danh sch opt-
in ca bn, v ni cho h bit thng nhng thng tin ca h s c gi b mt.
Hn th, s l mt hay khi bo cho h bit s cn thit khi cung cp mt e-
mail c gi tr v kim tra li ti khon e-mail c th x|c nhn.
6) BN C MI NH OPT-IN, NH MT MN HNG TNG THM HOC MT

LI CH[O H[NG NG THI IM CHA?
Hai thnh phn n{y nn c xem nh mt phn trong ton b chin lc

marketing ca bn, v bn cn phi dnh mt v tr thch hp cho n nu bn
c nh s dng n trn trang squeeze page ca bn. Ni cch khc, nhng

cam kt ca bn cn phi l s tht. Bn c th tin xa vi nhng thnh phn
h tr , nhng ng cho hng bng mt mn qu tng thm nu bn khng
c.
7) BN C NHNG QUY NH CHT CH V NH DNG CHO TRANG WEB

CA BN CHA?
Bn cn m bo rng trang web ca bn thc s n gin v bt mt. Mt

trang web sng sa, ph hp s c t l chuyn i tt hn rt nhiu. Trnh
ln xn v lm dng ha.
TO MT TRANG CM N
y l trang m nhng ngi ng k s thy sau khi h va quyt nh tham

gia vo danh sch ca bn (t trang opt-in) bng c|ch in tn v{ a ch e-
mail ca h. (Bn s bit c|ch nhng ngi ng k ti thng c trang
ny khi bn nghin cu phn c{i t h thng tr li t ng. Vic bn to
c trang n{y u tin rt quan trng.)
C hai kiu trang cm n b|n h{ng lin kt:
MT S CHUYN HNG T NG THNG QUA LINK LIN KT
Ngi ng k c chuyn hng mt cch t ng ti trang ca thng

nhn thng qua link bn hng lin kt sau khi khch hng tham gia danh sch.
Vic ny d d{ng hn c{i t, khi bn khng c nhng trang web ph to ra
trang ny.
MT TRANG CM N KH\CH H[NG.
Thay v chuyn hng ngi ng k ti trang web ca thng nh}n, bn

hng h n trang cm n kh|ch h{ng ca ring bn. iu ny cho php bn
ni li cm n ti nhng ngi ng k tham gia danh s|ch ca bn, cng nh
qung b nhng sn phm bn hng lin kt ph tr ngay trn trang web ny.
Kiu u tin (chuyn hng link lin kt) ch c khuyn dng cho nhng
trang "tng quan bn hng lin kt", ni m{ c|c trang opt-in gm nhng bi
y tng quan v sn phm bn hng lin kt. Kiu th hai c khuyn
dng song hnh cng vi trang opt-in n gin m bn va mi bit.
Lu rng trang n{y cng phi r r{ng v{ n gin, ging nh trang opt-in m
bn ~ thy trn. Tuy vy, chng ta s th{nh cng hn vi vic s dng thm
mt cht ha gii thiu hnh nh sn phm v cc thnh phn to ra s
nhn din thng hiu khc.
Mc ch ca trang ny l g? Trang cm n kh|ch h{ng l{ mt cng c a

nng, nhng hiu c lm th no v ti sao phi s dng n, trc tin,
chng ta cn phi phn tch tm l ca nhng ngi ng k. S hi hn ca
ngi mua l{ mt hin tng tn ti di rt nhiu mc kh|c nhau m
t trng thi tm l khch hng sau khi h mua mt sn phm vi mc gi
hoc tnh hu dng khng tng xng... S lo lng ny v tnh bt n nh
theo sau quyt nh mua h{ng i khi dn n vic tr li sn phm, nht l
khi ngi tiu dng gp kh khn khi s dng sn phm. xoa du v dung
ha ni hi tic ca ngi mua, thng nh}n phi chia s vi h bng mt vi
c|ch sau thng v mua bn. l{ mt trong nhng l do m nhng danh
mc sn phm gi cao (thm ch c gi thp) c h tr bng vic bo hnh,
bo m, ng dy nng h tr khch hng v trong mt v{i trng hp c
nhiu kiu hu m~i c bit. By gi, mc d nhng khch hng ~ ng k
ca bn vn cha mua g, nhng h vn c th b nh hng bi mt hin
tng tng t chng ta gi l s hi hn ca kh|ch h{ng ~ ng k.
Khi kh|ch h{ng ng k v{o danh s|ch opt-in ca bn ln u tin, h chng

bit g v bn. C hai u l{ ngi l vi nhau. Trong khi khch hng ny mong
mun nhn c nhng thng tin m bn ~ ha hn trn trang opt-in, th h
cng hy vng nhn thy nhng thng tin khin h cm thy thoi mi v xc
nhn rng quyt nh cho bn c|c thng tin c| nh}n l{ ng n. Ni cch
khc, khin mt ngi truy cp web tham gia danh sch ca bn mi ch l
mt na ca cuc chin. Bn s theo ui khch hng vi trang cm n ca
bn bng cch cng c mi quan h tc th va c xy dng. Mi quan h
rt quan trng d dng xy dng mt danh sch opt-in, v qu trnh xy

dng s tn nhim chung ny cn phi bt u ngay lp tc.
XY DNG MI QUAN H
Trang cm n ca bn s hiu qu hn rt nhiu khi bn tnh n nhng bc

sau:
1) MT TIU CM N
Ch vic nhn thy dng ch "cm n" ~ gip ngi ng k ca bn bit ngay
lp tc rng yu cu ng k ca anh ta ~ c hon thnh tt p. Bn c
th yn tm mt cht bng cch xc nhn vic gi i thng tin c ha hn
trong trang opt-in. }y l{ l do ti sao tiu ca ti l Cm n bn, h~y c
tip ton b cc chi tit v h thng thu nhp th ng b mt v bn c th s
dng ngay by gi! ch khng phi n gin ch l: Cm n!
2) S MINH BCH
Bn thy khng, ti va mi t mt bc nh ca ti ln trang web, ngay k

bn tn ti. iu ny ngay lp tc ~ c| nh}n ha mi quan h v{ l{m tng
nim tin ln mt mc mi. nh ca bn nn trang nh v chuyn nghip, v
khng cn phi qu nghim tc. Ti mc mt o vest cng s bnh thng bi
v ti ang gii thiu chnh bn th}n ti nh mt chuyn gia v c|c c hi kinh
doanh. Bn nn n mc n gin tu thuc vo th trng m bn nhm ti. V
d, bn khng nn mc mt b complet khi bn ang ni vi mi ngi lm
th n{o c mt k ngh min ph Hawaii.
3) C NHN HA V NGN NG CHO
H~y lu rng ti lun m u th bng nhng t Knh ch{o qu kh|ch. }y

l mt cch cho hiu qu. N rt an ton v chc chn khng khin ngi
nhn kh chu. Bn c th xy dng thnh cng thc kh|c nhau cho khi n
c |nh gi| cao. V d, nu bn c mt danh sch opt-in d{nh cho ngi
chi {n ghi-ta, bn c th m u bng C|c bn say m ghi-ta thn mn.
Cui cng, h~y lu rng ti cng thu dt i cht v tiu s bn thn v
kinh nghim trn phn t gii thiu ca ti. iu ny gip nng cao uy tn ca
ti trong ch v ngun thu nhp th ng ng thi cng to dng hnh
nh trong mt nhng ngi ng k v{ l gii ti sao ti li ang qung b h
thng ny.
4) CUNG CP HNG HA
Trang opt-in ca ti ~ ha hn tit l cho ngi ng k b mt v ngun thu

nhp th ng. Nn nh rng ti khng phi tn thi gian gii by trong
nhng li ha. Ti ~ t rt nhiu ng link ti h thng trn u bc th
cho hng v tin chc nhng ng link ny ht sc ni bt. Hy chc rng
bn cng ~ l{m nh th. iu s kch thch ngi ng k phi cun thanh
ko xung di v tm kim ci m bn ~ ha cho anh ta thng qua trang cm
n ca bn.
PHN PHT QU TNG THM
By gi, chng ta hy xem chc nng th hai ca trang cm n phn pht cc

mn qu tng thm v qung b cc li cho hng lin kt ca bn. Nh ~
cp phn trc, tt nht l{ ph}n ph|t c|c mi nh thu ht ngi truy

cp tham gia opt-in ca bn ngay lp tc. Nu mn qu tng thm ca bn ch
c th c phn pht thng qua e-mail, th h~y b|o trc vi ngi ng k
v thc t trong trang cm n. Nu qu tng thm ca bn l nhng ti liu
c th ti v, nh mt cun s|ch in t, mt file m thanh, mt chng trnh
phn mm, v.v... th hy chc chn rng c|c link ti xung ~ c cung cp
ngay tc th v{ c nh dng nhng ngi truy cp nhn thy ngay.
Khng c nguyn tc no ni rng bn phi gi kn nhng li cho hng ca

bn cho nhng e-maile-maile-mail tip theo. Bn c th (v nn) qung b mt
vi trong s nhng li ch{o h{ng ngay trn trang cm n ca bn.
Mt c trng v cng mnh m nhng rt d nhn thy ca trang cm n l{

bn cng c th s dng chng qung b cho nhng li cho hng lin kt
ca bn. Khng c nguyn tc no ni rng bn phi gi kn nhng li cho
hng ca bn cho nhng e-mail tip theo. Bn c th (v nn) qung b mt
vi trong s nhng li ch{o h{ng ngay trn trang cm n ca bn. Hy xem
li bc nh chp mn hnh ( nhng trang trc) trang cm n ca ti, ni ti
ang qung b mt trong nhng li cho hng lin kt ca ti. iu m ti
mun ngi ng k l{m l{ mua PIPS (Plug-In-Profit system h thng plugin
mang li li nhun) thng qua link bn hng lin kt ca ti. Tuy nhin, ti
khng gii thiu vi anh y trc tip mt li cho hng thc s. Thay v{o ,
ti c gng hng mong mun v ch ca anh y ti lp hc t xa v nhng
b mt ca ngun thu nhp th ng.
Lp hc t xa thc cht l mt sn phm ti to ra s dng nh mt cng

c qung co. V mt k xo, n khng phi l{ bn. (Bn cng c th lm
c iu ny, khi bn ~ sn sng t to ra c nhng sn phm ca ring
bn. Nu mun, bn thm ch c th ly mt s sn phm tn min cng cng
hoc nhn hiu c| nh}n s dng bng cch to ra mt cng c qung co
tng t.) Tuy nhin, }y, iu tuyt vi nht l: sn phm lp hc t xa
c to ra gi tr c nhn bit ca n ln hn gi| ca sn phm PIPS.
Ni cch khc, ti gii thiu qu tng thm ca ti nh mt th c gi tr ln
hn sn phm bn hng lin kt m ti mun ngi ng k mua. K thut ti
thiu ha li ch{o h{ng cn bn ny v cng hiu qu. C ai li khng mun
vt i mt sn phm tr gi| 197 -la mua mt sn phm khc ch c gi
bng mt na? Nhng cha phi l tt c nhng g bn phi lm.
lm cho k thut ny hiu qu hn, bn phi hiu mt vi nhn t chuyn

i ph nh:
GI\ TR CA LI CH[O H[NG C CNG C BI THNG NH]N.
Nu bn c trang bn hng PIPS (http://www.SuperAffiliates.com/pips), bn

s thy sn phm c cho bn c gi tr nhn bit rt ln. Thng nh}n
cho hng mt khon tng thm rt ln v cn h tr v gi.
SN PHM TNG THM L B SUNG.
Lp hc t xa c thit k b sung cho sn phm PIPS v thc t cn lm

tng thm gi| tr cho n.
VIC CHO HNG TNG THM PHI NG THI IM V[ I HI HNH

NG.
Bn c th thy rng li cho hng tng thm c gii hn trong by ngy.

Ngi ng k phi tun theo nhng hng dn ca ti nhn c qu.
iu ny yu cu, t nht, phi click vo link bn hng lin kt ca ti xem
trang b|n PIPS. Do , ti c th trng b{y li cho hng ca ti ngay c trc
khi ngi ng k nhn c e-mail gii thiu v n u tin.
Bn nn pht trin h thng ca ring bn qung b cho nhng li cho

hng lin kt t trang cm n ca bn. N s rt hiu qu chng no qu tng
thm m bn ang s dng c t ng v tr b sung cho sn phm bn
hng lin kt v cung cp mt gi tr thc s.
Nu bn khng th t to ra mt sn phm tng thm, vn c nhng chin

lc khc m bn c th s dng:
QUYN NHN HIU RING (PLR) CHO CC SN PHM B SUNG.
Mt sn phm PLR c th s dng lun hoc bn c th t sa n. iu ny

gip bn c mt sn phm hon thin m khng cn phi t to ra n. Tng
t, vi cc sn phm PLR, bn s c php dn nhn sn phm nh th n l
do bn to ra, sau b|n sn phm .
TO QU TNG THM DI MT HNH THC KHC.

Qu tng thm ca bn khng b gii hn mt cun s|ch in t hoc lp hc

t xa. Bn cng c th to ra nhng file m thanh, video, hoc cc phn mm
v{ cng c nhng trang v quyn nhn hiu ring cho chng.
THU NGO[I
Nu ngn qu di do, bn c th thu mt ngi khc to ra cc sn phm

tng thm. Hy qua trang web http://www.elance.com hoc
http://www.rentacoder.com
Bn khng buc phi c qu tng thm cho tt c chin dch qung co. Trn
thc t, bn khng buc phi s dng th thut n{y; nhng ti ~ nhn mnh,
bn hy thc hin n ngay khi c th, bi v n gip tng t l chuyn i.
Trong lc ch i, nu cn, bn ch cn qung co hoc tng hp nhng sn
phm bn hng lin kt ca bn trn trang cm n. Vic ny c th di bt k
hnh thc no, t nhng banner qung c|o n gin hoc nhng vn bn km
ng link ti mt bn |nh gi| ho{n thin.
TO NHNG E-MAIL THEO UI KHCH HNG TRONG H THNG TR

LI E-MAIL T NG
Bn c nh tt c nhng thng tin m bn ~ thu thp c khi nghin cu v

sn phm v nhng bc th ch{o h{ng khng? }y l{ lc a s dng thng
tin to mt lot e-mail theo ui gi ti nhng ngi trong danh sch
opt-in ca bn. Mc ch ca chui e-mail ny l tuyn truyn v chun b bn
sn phm cho cc khch hng tim nng, gii thiu mt cch hiu qu nht li
cho hng ca bn di nhiu gc nht. Bn cng cn tip tc xy dng mi

quan h ban u v mi quan h lu di vi nhng ngi ng k.
E-mail ca bn c th di hoc ngn ty , nhng s lng thng ip c

khuyn khch l t nht t nm n by. Nu s thng ip t hn s th
nhng ngi ng k ca bn khng chc c c y thng tin. iu ny
c ngha l{, thng ip theo ui u tin ca bn phn ln ch l{ thng ip
ch{o n, th m bn dng cm n nhng ngi ~ ng k tham gia danh
sch v cung cp cho h mt s ng link ti mt vi ti liu tng thm lm
mi nh (v d: cun s|ch in t min ph) m bn ~ ha tng trong li cho
hng trang opt-in. Thng ip ch{o n cng c th l mt ni m{ bn gii
thiu sn phm/gii php.
to ra nhng thng ip theo ui hay, c|ch n gin nht l hc t cc v

d; hy xem nhng mu m{ ti ~ s dng trong nm thng ip u tin t
chui tr li e-mail t ng cho trang http://www.PassiveIncome Secrets.com
ca ti.
E-MAIL 1
Dng tiu : %%Tn thu bao%%, b mt v nhng ngun thu nhp th

ng.
Xin cho %%Tn thu bao%%

Tn ti l Ewen, v ti chn thnh cm n bn v ~ la chn nhn thm thng

tin v h thng ngun thu nhp th ng
Bn c th click v{o }y xem h thng:
=>http://www.PassiveIncomeSecrets.com/pips
Cng ging nh bn, ti va mi tm kim mt phng ph|p ~ c chng

minh c th d dng to ra nhiu ngun thu nhp th ng trn mng. c
bit hn, ti cng ang kim tm mt h thng hot ng cho mt ngi bnh
thng m khng ph thuc vo kinh nghim ca h.
V cui cng ti ~ tm ra n trong H thng plugin mang li li nhun (PIPS).
H thng ny gip ti kim c mt ngun thu nhp khng l mt cch hon

ton th ng 24/7, v{ ti |nh gi| n rt cao
Hy click vo }y kim chng n ngay lp tc:
Ti cng tng bn mt mn qu tht c bit tr gi| 197 -la ch cn trong

vng by ng{y xem chi tit }y:
=>http://www.PassiveIncomeSecrets.com/welcome.htm
Cm n bn, v ti mong nhn c nhng tin tt lnh t bn. Bn cng s

nhn c nhng thng tin hu ch v ngun thu nhp th ng v nhng
mo nh t ti, hy kim tra e-mail ca bn bit thm
Chc bn thnh cng!
Ewen
P.S. Nu bn khng mun nhn thm thng tin v nhng mo nh, bn c th

cun trang xung di cng bit chi tit cch ngng nhn bn tin.
E-MAIL2
Dng tiu : %%Tn thu bao%%, bn c th l{m iu ny mt cch d dng.
Xin cho %%Tn thu bao%%,
Bn c khe khng? Ewen ang }y vi mt nhc nh nhanh Hy vng rng

bn thy th v khi xem qua h thng Plugin mang li li nhun:
Tin th, mt mn qu{ c bit tng thm cho bn ~ gn ht, v ch cn nm

ng{y bn c th nhn n
H thng ny hot ng thc s hiu qu. V bn c th lm vic d d{ng

iu tt nht chnh l{ vic n t ng mang li cho bn ngun thu nhp th
ng khng gii hn. Vng, bn ~ c n ri ng khng cng mt lc bn
s t ng c su dng thu nhp th ng tc thi vi h thng ny.
iu ny l do bn ~ c mt h thng tip th xy dng da trn nhng n

by rt ln v{ n by l mt trong nhng b mt c bn ca thnh cng
trong thu nhp th ng.
Hy kim tra }y:
Chc bn thnh cng!
Ewen
P.S. Ch cn nm ng{y na cho bn bn chp ly mn qu lp hc t xa v

cc b mt ca thu nhp th ng H~y xem c|ch bn c c n ngay lp
tc }y:
E-MAIL 3
Dng tiu : Bn l{ ai Tn ngi ng k?
Xin ch{o Tn ngi ng k,
C rt nhiu ngi hi ti Ewen, anh l{ ai?" V vy, ti ngh hm nay l{ c hi

tt ti gii thiu thm v mnh; bao gi cng tt hn nu bn bit bn ang
c e-mail c
Ti l mt nh tip th trn mng chuyn nghip n t Singapore v bt u

kinh doanh trn mng t nm 1997. Sau nhiu nm c gng v tht bi, cui
cng ti ~ tm ra c|ch c c ngun thu nhp tht n nh t vic kinh

doanh trn mng V{ ti ha s ch cch cho bn cng nh nhng th thut
v thng tin. Mt trong nhng ngun thu nhp chnh ca ti l h thng th
ng m{ ti ~ chia s vi bn:
H thng ny thc s hiu qu. Trn thc t, vic bn n t }u hay bn bao

nhiu tui khng quan trng. Mng Internet l mt s}n chi bnh ng, v bt
k ai nghim tc th s thnh cng. V d nh, ti n t Singapore. Jeff
Casmer, mt th{nh vin n t M, ni v h thng thu nhp th ng:
Cm n! Hai nm trc, ti b mt vic v c mt con nh, ti ngp trong n

nn v chng th bu vu v{o }u. Ng{y hm nay, ti kim c trn 4 nghn
-la mi thng t h thng ny v con s th tng ln mi thng"
Bn c th c v nhng thnh tch ca anh y cng rt nhiu cu chuyn thc

khc }y:
Ti rt hoan nghnh bn bt u ngay t lc ny!
Chc bn thnh cng!
Ewen
P.S. Qu tng thm Lp hc t xa v nhng b mt ca thu nhp th ng s

ch cn gi tr trong vng *48* gi na. Hy nhn ngay
E-MAIL 4
Dng tiu : 24 gi cui cng %%Tn thu bao%%!
}y ch l mt nhc nh ngn gn v mn qu tng lp hc t xa v nhng b

mt ca thu nhp th ng N s b xa trong 24 gi na.
Nu bn vn cha nhn qu{, }y l{ c hi cui cng cho bn. Di }y l{ link

chi tit:
Chc bn thnh cng!
Ewen
E-MAIL 5
Dng tiu : %%Tn thu bao%%, Cm n bn mt
ln na
Cm n bn mt ln na v ~ c nhng e-mail trc ca ti. Ti hy vng

rng bn thch chng. Ti s chia s vi bn rt nhiu th thut v thng tin
kinh doanh trn Internet, v th hy chc chn rng bn ~ xem e-mail ca ti

v vn ang c chng.
Nu bn mi kinh doanh trn mng, }y l{ mt iu nh b m ti c th gip

ch cho bn.
=>http://www.InternetBusinessForNewbies.com
Ti s ni vi bn ngay
Chc bn thnh cng!
Ewen
TO LP TI KHON TR LI T NG CA BN
Chng ta ~ cp n chc nng v{ tm quan trng ca mt h thng tr li

t ng trong vic xy dng danh sch v qun l nhng th theo ui khch
hng phn trc. By gi, chng ta s ni v vic to lp mt h thng tr li
t ng.
Cc dch v tr li e-mail t ng chuyn nghip nh Aweber v{ GetResponse

(bn pro) s tn khong 19,95 -la mi thng. Bn cng c th c mt trnh
tr li t ng chuyn nghip http://www.monsterresponse.com. Khi bn
c ti khon tr li t ng, bn s cn ng nhp v{o v{ in vo mt vi chi
tit:
DANH S\CH TN
To danh s|ch u tin ca bn (h thng tr li t ng cho php bn chy

nhiu hn mt danh s|ch) v{ t tn n. Lu rng tn m bn t cho danh
sch s khng hin th cho ngi ng k. N ch dnh ring cho bn tham
kho.
A CH GI I
Hu ht cc dch v tr li e-mail t ng cho php bn che giu a ch ca h.

V d, nu bn ang s dng Aweber, bn c th thay i yourlist@aweber
thnh yourlist@yourdomain.com.
A CH TH TR LI GI TI
Bn cng c th ch r a ch m bn mun ngi ng k ca bn gi ti khi

tr li, nu h c bt k cu hi hay gp no v e-mail bn tin ca bn. a
ch n{y cng c th l{ chnh a ch gi i ca bn, nhng thng th tt hn
bn nn chuyn nhng th n{y n ch mt a ch nht nh.
FILE CH K
H thng tr li t ng ca bn nn c mt nh~n c{i t ton b danh sch,

vn nm ch bn phi tm mt v tr bn g ch k ring ca bn cho
n c thm vo cui mi e-mail. Bn c th s dng khong trng ny cho
vic thng bo rng bn ~ tho|t ra v{ tn ca bn, cng nh l{ nhng ng
dn quay li trang web, blog, hoc li cho hng hin thi ca bn.
URL TRANG CM N
Ngay c nu bn phi ti ln my ch trang cm n ca bn, th bn cng nn

bit trc a ch web s l g.
Cui cng, bn s cn t mt e-mail hin thi m bn ~ to trong h thng

tr li t ng ca bn. Mi thng ip nn l mt e-mail ring bit. Sau khi
bn nhp mt lot c|c thng ip e-mail, bc tip theo m bn s phi l{m
l{ a mu opt-in vo trang opt-in.
Thc cht mu opt-in ca bn l mt khi m~ HTML c to ra bi h thng

tr li t ng ca bn. Ti khon ca bn nn c mt mc danh mc ni mt
s iu nh l{ To m~", Ly HTML", hoc l{ Trnh to mu". Chng ta s
chy tng bc tng bc, s dng Monster Response lm v d v mt h
thng tr li t ng ca chng ta.
Nu bn c mt ti khon Monster Response, th bn s thy mt nt ni

Trnh to mu", v{ }y l{ ch m bn mun i ti khi m bn to lp phn c
bn ca danh sch v nhp vo hng lot e-mail. Hy chc chn rng bn va
mi chn ng k tng th mt v kim tra n trong cc hp tn v{ a ch e-
mail. Tip , di chuyn xung cui v bn s thy mt trng c dn nhn
trang cm n. }y l{ ni m{ bn s in vo URL ti trang cm n ca bn.
By gi, ch vic click vo to mu, v bn s c a ti mn hnh tip theo,

ni bn c th sao chp m
mu hin thi.
Lu rng trn u, bn
c thy mt phn xem trc xem nhng mu ng k hin thi nh th

n{o. Di }y l{ mt ca s cun bao gm m m bn yu cu sao chp v
dn vo phn HTML ca trang opt-in.
KIM TRA WEBSITE V E-MAIL TRC KHI BN BT U
Trc khi bn tin tip, }y l{ lc kim tra li mi th v chc chn rng h

thng tr li t ng ang hot ng chnh xc. Th m bn ang tm kim
l s bo m sau:
Mu opt-in hot ng ng c|ch v{ khng to bt k li no sau khi bn click

v{o nt ng k. (Th in tn ca chnh bn v{ a ch e-mail vo mu opt-in,
v{ click ng k.)
Mu opt-in chuyn hng ngi truy cp ti ng a im. (Chc chn rng

bn ~ c chuyn hng ti trang cm n.)
Bn c th nhn c e-mail t ng u tin sau khi la chn. (Kim tra e-

mail chc chn nhn c th u tin.)
Bn tip tc nhn c mi th trong trnh t nh ~ c ln lch. (Hy

chc chn l kim tra hp th n cho ti vi ngy sau.)
Nu mi th hot ng ng quy c|ch, bn ~ sn sng chuyn ti bc tip

theo. Tuy nhin, nu bt k bc no ca qu trnh sai st, hy kim tra li
chc chn nhng iu sau:
Bn ~ in ng a ch e-mail ca bn.
Nh{ cung cp e-mail hoc chng trnh ca bn khng gt nhng th ca

bn v{o th mc Thng r|c" hoc Spam".
Bn ~ in ng ng link ti trang cm n trong c{i t trnh tr li t

ng.
MO NH: Nu bn s hu nhiu hn mt a ch e-mail thng qua nhng

nh cung cp e-mail khc nhau (Yahoo!, Gmail, AOL, v.v...) n s c tc dng
kim tra h thng n{y. iu ny cho php bn xem th ca bn ~ b lc v
khng thch hp bi nhng dch v n{y v{ cng gip bn kim tra xem lm th
no bn thy th xut hin (theo ngha nh dng) ti ngi ng k ca bn.
XY DNG MT DANH SCH OPT-IN SN SNG TR LI
Bn khng cn mt danh sch, m bn cn mt danh sch sn sng tr li. Bn

cn mt nhm ngi ang h|o hc tr thnh mt phn trong danh sch ca
bn, nhng ngi ang trng ch tng bn tin m bn gi i, v{ ngi |p li
li cho hng m bn gi cho h. C th iu ny khng hay ho cho lm, nhng
n l s tht: thu ht c mi ngi vo danh sch ca bn ch l mt na
ca trn chin. thc s l nhng g bn lm vi nhng ngi ng k ca
bn khi h ~ trong danh sch ca bn ri. Bn phi bt u qu trnh xy
dng mi quan h vi nhng ngi trong danh sch ngay t lc h ng k.
}y l{ by nguyn tc xy dng mt danh sch sn sng tr li.
1) THEO UI NGAY LP TC
Qun l danh sch chnh xc v chin lc tip th ni chung chnh l vic bn

theo ui mt ngi ng k ngay lp tc. Nu bn ~ ha tng qu thm, mt
kha hc t xa, hay mt bng tin tng hp trn bn ng k, bn cn phi ci
t h thng tr li t ng ca bn gi i nhng ni dung ngay khi
nhng ngi ng k x|c nhn la chn ca h. Bn c th mt ngi ng
k nu bn khng theo ui h ngay lp tc. Bn cm thy th no nu bn
xc nhn la chn ca bn vo mt danh sch v hon ton chng c hi m g
nhiu ngy hay nhiu tun sau? ng lc , ngi s hu danh s|ch cui
cng cng gi e-mail cho bn, bn thm ch khng th nh rng bn ~ ng
k nhn bn tin tng hp ca h }u. Bn thm ch cn khng quan tm
thm cht no, khi m nhng s hng th ban u ca bn v li cho hng
ca h ~ mt dn i ri.
2) THEO UI THNG XUYN
duy tr s yu thch ca ngi ng k, bn cn phi gi lin h vi h mt

c|ch u n. Bn cn gi cho h nhng ni dung ca bn ti danh sch t
nht l mt ln mt thng. Thm ch, tt hn ht l mt tun mt ln. Hy nh
rng mi ngi ng k mi l mt ngi mi i vi bn. Bn cn phi chc
chn rng h nh bn l ai. Bn cng cn {o to h k vng bn nh mt
ngi kin nh v ni dung v mt ngi kin nh phn pht ni dung .
Mt k hoch th t thng xuyn s xy dng mi quan h. Nhng ngi
ng k ca bn bt u mong ch nhng tin tc v li cho hng ca bn
trong k hoch ny. N ging nh vic nhn mt tp ch hay mt bn ng k
nhn bo.
3) GI NI DUNG CN BNG
Bn phi chc chn rng bn gi cn bng c gia nhng ni dung min

ph, u n v nhng li cho hng, nhng s tn thnh v vi nhng n lc
bn hng khc. Nu c qu nhiu th ch{o h{ng ti, v{ ngi ng k ca
bn s cm thy b li dng. H s v hiu ha ng k ngay lp tc, bi v bn
khng a cho h ci g c gi tr. Nu nh c qu| t li cho hng, th tt
nhin, bn s chng b|n c h{ng. ng s hi khi tip th danh sch ca
bn, bn c mi quyn l{m iu . Vn chnh }y l{ thit lp s cn
bng gia nhng th vi ni dung min ph v nhng th ch{o h{ng. T l
ring }y l{ bao nhiu? iu ny ph thuc vo bn cht danh sch ca bn.
Ch c bn mi c th |nh gi| chc chn. Tuy nhin, mt t l trung bnh
mc an ton l khong 1:6 mt th ch{o h{ng trn s|u th tin tc. Bn c
th cn iu chnh cho t l cao hn hoc thp hn ty thuc vo kt qu ca
bn. Chng c hi g, thm ch c th pha trn hai kiu ny khi thch hp. V d,
bn c th gi i mt th mang tnh gi|o dc v thng tin v mt sn phm
ring m bn ang qung b.
4) VIT MT C\CH \NG TIN CY
Ti khng th nhn mnh ht tm quan trng ca vic ny. Nu bn mun

ngi ng k ca bn lng nghe v tin nhng g bn ni, bn phi vit vi
mt phong c|ch |ng tin cy. Hy t cho mnh l mt gio vin, mt chuyn
gia v ch m bn ang ni ti. Ngn ng m bn s dng nn l th hin
ti, ch ng v t tin.
Khng vit: Ti tha nhn rng ti khng phi chuyn gia v Google Adsense,
nhng }y c v{i mo c th bn thch"
Hy vit: Vi t c|ch l{ mt ngun tin cy v nhng th thut tip th lin kt

mi nht v tuyt vi nht, ti c mt vi th thut s|t th" Google Adwords
chia s vi bn ngy hm nay."
Hy xem s khc bit l g? V d Khng vit bt u vi vic ti hon ton t

b sc mnh ca mnh. Ti tha nhn vi danh sch ca mnh rng ti chng
bit ci qui g v iu ti ni, th m ti li mun h nghe ti ni. ng bao
gi t hy hoi uy tn ca mnh nh th. V d th hai mnh m hn rt nhiu.
Ti mua s tn nhim ca bn ngay lp tc, n gin bng cch ni vi bn
rng ti chia s thng tin tt nht. H~y lu rng ngn ng phi tha thit v
thm ch hi phng i mt cht. Nhng th thut l{ s|t th". Ti l{ ngun
tin cy". Ti c nhng iu tt nht cho bn.
5) XA B S TH NG
Mt vn vi phn ln danh sch gi e-mail l nhng ngi ng k nhn e-

mail b t trong mt tnh th b ng, c {o to ch ngi v{ c nhng
e-mail ca bn v c th click vo nhng ng link nu bn thuyt phc c
h. Bn cn tin bc xa hn na v hun luyn nhng ngi ng k nhn e-
mail ca bn h{nh ng. C|ch n gin nht thc hin vic ny l lm cho
danh sch e-mail ca bn c tnh tng t|c nhiu hn. C nhiu c|ch nhng
ngi ng k nhn e-mail b nhng suy ngh thng thng v kt ni vi
bn. Mt cch l to mt blog ng ti tng thng ip bn tin ca bn. Sau
bn ch cn gi ng link blog n nhng ngi trong danh sch. H s phi
click vo ng link nu mun c thng ip ca bn. Tt nhin bn phi

tm tt cc ch bao trm mt cch hp dn thu ht c s quan t}m nh:
Tn ngi nhn,
n bn mi nht B mt v lo{i ch ~ c trn mng v bn c th c n

bng c|ch click v{o link di }y:
http://www.dogblog.com/issues/080106.html
Bn s khng mun b l n bn mi nht ca bn tin ny. Ti s a ra c|c

mo hun luyn ch TI MT:
Bn c th hun luyn mt ch ch ~ ln ti nh{ nh th no?
C cng c g mi trn th trng c th gi ch ch ca bn trong sn?
Nguy him tim n trong con chip siu nh: ch ch ca bn c c an ton?
Nu bn mun c cu tr li, bn cn phi v{o xem blog n{y. ng link l:
http://www.dogblog.com/issues/080106.html
Bn c ch v{i iu v thng ip ny?
N ngn gn v{ i thng v{o c|c im chnh
N to ra s quan tm v t m bng c|ch cp n cc ch chnh

nhng khng a ra qu| nhiu thng tin.
N khin thng ip ngn gn v d c.

N khin ng link ca bn xut hin r rng v ni bt. Chng c la chn

no ngoi vic click vo n.
By gi, mt s phng ph|p kh|c bn c th s dng l g? Bn c nhiu th

thut vi li cho hng ca mnh:
To ra cc cuc kho s|t, c|c tr chi hoc cc cu hi v tr li. nhng

ngi ng k tham gia v{o vic to ra bn tin ca bn.
Thng xuyn gii thiu bng truyn thng a phng tin. Hy gi cc

video dy cch lm cho nhng ngi ng k nhn bn tin.
Xem xt vic lp mt blog v{ thng ip m rng nhng ngi ng k c

th trao i vi bn v vi nhng ngi khc.
Xem xt vic gi nhng bn tin d{i di hnh thc PDF. Mang n cho h
cm gi|c l{ nhng bn b|o c|o c bit.
Lun mang n cho nhng ngi ng k bn tin iu mi m th v. Bn

cn thng xuyn lm h hi lng vi nhng qu tng hoc nhng th c
bit.
Khi c th hy t chc hi tho qua in thoi. nhng ngi ng k ni

chuyn qua in thoi vi bn (v c th l mt vi chuyn gia trong th
trng ngch c lin quan) trong mt bui hi tho vi cc cu hi v cu tr
li c gi tr. Ghi m cc cuc in thoi th{nh file MP3 cng nh sao chp li
th{nh s|ch in t.
Tng t bn cng nn xem xt vic t chc cc bui tr chuyn trn mng

bn v nhng ngi ng k c th gp g tho lun v nhng tin tc mi
trong th trng ngch.
6) KHIN LI CHO HNG CA BN LUN HP DN
Khi bn gi e-mail cho hng ti nhng ngi ng k h~y chc chn li cho
hng ca bn hp dn. Li cho hng hp dn tc l khng phi nhng th
nhm nh. cng khng phi l nhng sn phm c, hng. Nhng li cho
hng hp dn c chung c|c c im sau:
1. Chng gii thiu nhng sn phm mi nht v c gi tr nht.
2. Chng l nhng sn phm c gi tr cao c cho bn vi mc gi khng

th tin c.
3. Chng c a ra trong thi gian nhy cm, tc l nhng ngi ng k c

mt ca s hin th mt khong thi gian gii hn quyt nh mua trc
khi li cho hng bin mt.
4. Li cho hng khng c bt c ni n{o kh|c, ch c bn mi c th a ra

sn phm vi mc gi| c bit hoc nhng gi phn thng tng km.
V{ ng qun bn phi a c|c nh}n t ca bc th ch{o h{ng v{o. Bn phi

miu t cc gi tr v li ch khng d nhn thy ca li cho hng ny. Bn
cng cn to cho nhng ngi ng k cm gic thi gian gp rt. Hy hc
cch to ra nhng li cho hng hp dn cng nh c th thuyt phc nhng
ngi ng k mua h{ng.
7) SP XP LI DANH SCH CA BN
Trong mt s thi im, bn cn sp xp li danh sch khch hng cho gn

g{ng. Nh chng ta ~ tho lun trong phn xy dng danh s|ch, iu quan
trng l gi cho danh sch ca bn gn gng v cp nht. iu c ngha l{
bn hy xa b nhng e-mail khng tn ti hoc khng gi c khi danh
sch. Bn cng c th gi e-mail ti nhng ngi ng k t tham gia hot
ng nht yu cu h xc nhn h c mun ng k trong danh s|ch nhn e-
mail ca bn hay khng. }y khng phi l mt th thut xy dng s hng
ng ton th m n l th thut gip bn t chc li danh sch ca mnh. Ngay
khi bn thu gn danh sch ch cn nhng ngi ng k tch cc hng ng
nht bn s |nh gi| chnh x|c hn thng qua d liu theo di v t l click
chut.
8. TO RA LU LNG D DNG
8A - MC TIU LU LNG
Bn ~ quen vi thut ng lu lng truy cp v tm quan trng ca vic

hng lu lng truy cp ti trang web ca mnh. iu c ngha l{ a sn
phm n vi nhng ngi ang tm kim n, nhiu ngi mi v thm ch l
c nhng chuyn gia dy dn kinh nghim qu lo lng v vic hng lu lng
n trang web ca h. iu ny mt phn l do nhng qung co thi phng
v nhng hng dn ha hn s gii quyt tt vn lu lng truy cp. Bn
h~y suy ngh v tuyn b ny, n hm rng vic to ra lu lng truy cp rt
kh khn, m h v rc ri. Ngay by gi ti s lm sng t vn ny. Cc b
quyt thc s to ra lu lng truy cp ch l nhng phng ph|p m{ bn
cha bit. Ngay khi bn hiu nhng quy lut c bn chi phi vic tm kim trn
cc trang web th bn s khng bao gi lng tng v vic to ra lu lng truy
cp.
QUY TC 1: MI TH C KT NI
Internet bao gm hng triu my ch. Khng phi tt c cc my ch n{y u

lin kt trc tip vi nhau, tuy nhin, chng chc chn c lin kt trong mt
mng li mini ca mnh. iu c ngha l{ g? Mi ngi pht hin ra cc
trang web mi theo ba cch ch yu:
1. Bng cch g t kha vo mt cng c tm kim nh Google, Yahoo, MSN,

2. Bng cch click vo nhng ng link trn cc bi vit hoc qung co trn
cc trang web ni ting.
3. Bng cch truyn ming online (chng hn nh cp n trn cc din

{n, phng chat), offline (thng qua danh thip c nhn, nhn dn, qung co
rao vt, qung c|o trn {i, trn ti vi)
Hu ht mi ngi u bit v Google, Yahoo, MSN, Ebay, AOL, CNN, MSNBC,

v.v }y l nhng cng c tm kim ni ting nht hin ra ngay trong u ti.
Hu ht mi ngi u nh a ch cc trang web ny v bit c|ch n cc
trang ny m khng cn phi tm kim na, c|c trang web nh Google v{
Yahoo l{ ni u tin mi ngi vo khi h mun tm kim mt iu g c
th. C|c trang nh MSN v{ AOL thng xuyn c t th{nh trang bt u
hay trang ch ngha l{ n s l{ trang web u tin xut hin trn trnh duyt
c nhn ca ngi dng khi h online. C|c trang web n{y i din cho cc cng
chnh trong hot ng Internet, c v nh s}n bay hoc trm xe but ca
Internet. Phn ln mi ngi bt u t c|c trang n{y nhng h cng c th
vo cc trang web khc khng gii hn bi v chng l cc ngun thng tin
c lin kt cht ch vi nhau. Bn c th click vo mt bi vit mi, mt kt
qu tm kim hay mt qung co v ngay lp tc bn tm thy mt trang web
m bn cha nhn thy bao gi. Nhng trang web mi n{y li lin kt vi
nhng trang khc. Bn ~ hiu ri y, bn c th bt u t mt ni quen
thuc v click lin tip v{o c|c ng link cho n khi bn ti mt trang web
cha nhn thy bao gi, iu n{y a chng ta n vi nguyn tc tip theo.
QUY TC 2: TT C L NG LINK
mt ngi n{o v{o trang web ca bn, h cn nghe, nhn thy hoc bit
tn trang web ri sau |nh tn trang web ln thanh a ch trn trnh
duyt ca h hoc c th click vo mt ng link siu lin kt (ng link
ny c th bng ch hoc hnh nh) t mt trang web khc hoc trong mt e-
mail. V vy, iu bn cn l{m to ra lu lng truy cp n trang web ca
mnh l{ t nhiu URL trn cng nhiu trang web cng tt. Bn c th lm vic
ny theo nhng cch sau:
Qung co (mua qung c|o vn bn hoc qung co banner trn cc trang

web khc)
To ra ni dung (vit cc bi bo, thng co bo ch, bo co lan truyn..)
Lin kt vi cc ch s hu trang web v danh sch khc.
a ng link trang web ca bn vo cc din {n, c|c nhm tho lun, th

gii thiu, qung co rao vt, cc b{i |nh gi| v sn phm, nhn xt trn blog,
video.
Nhng kh nng n{y l{ v gii hn v{ iu quan trng l lun lun c nhng

c hi, lun c c|ch a nhiu ng link n trang web ca bn, cng c
nhiu ng link, th bn cng c nhiu lu lng truy cp.
QUY TC 3: MI TH TRNG C MT CNG V MT CNG MINI
Cc trang web ging nh Google, Yahoo, MSN c xem l cc cng. Ni cch

khc chng l cc cng n vi lng thng tin khng l hng ti s
khch hng ln nht. Th trng ca bn cng c cc cng hng n nhiu
khch hng mc tiu. Chng hn, h~y nhn v{o lnh vc th thao, mt trang
web nh ESPN l{ mt cng n th trng c th v th thao th gii.
Tuy nhin, bn c th gim bt s lng cc cng th trng mc tiu, thm

ch tm ra nhng trang c lu lng truy cp t trung bnh n ln, |ng tin
cy nhng khng qu| rng v cnh tranh qu| cao (ngha l{ bn s d dng
ng ng link ca mnh ln theo mt s hnh thc).
Chng ta hy xem mt v d v th trng ng|ch l{m vn. Chng hn ti vo

Google v th g cm t l{m vn. Trong mi kt qu u tin ti quyt
nh n mt trang web tn l{ Vn ca Dave
(http://www.davesgarden.com). iu u tin ti ch n l mt ng link
ti phn cng ng. C hai ngun ti nguyn c a ra l{ din {n tho
lun v{ blog l{m vn. Cng ng ca din {n n{y c trn 332.374 th{nh
vin. Trong phn blog c khong 1.519 th{nh vin ~ lu tr blog ca mnh
trn trang trang web ny. Nhng ngun thng tin ny c th mang n cho
bn c hi tuyt vi c ph rng v{ ng ng link trang web ca
mnh ln mt ni c nhiu ngi truy cp.
Nhng ngun thng tin ny c th mang n cho bn c hi u tin c

ph rng v{ ng ng link trang web ca mnh ln c c nhiu lu
lng.
Trang web n{y cng hin th qung co Google Adsense, bn cng c th t

ng link }y nu bn hng n mt trang web c th trong chin dch
qung co Google Adwords. Cui cng, ngi ch trang web n{y cng a ra
nhng c hi qung c|o c quyn. Bn c th t qung c|o vn bn hoc
qung co banner trc tip trn trang web m c th c nhiu ngi truy
cp nhn thy nht.
H~y x|c nh xem liu c th a ng link ti trang web ca bn n vi mi

ngi }u dc theo nhng con ng ny.
Bt c khi no bn tm thy mt trang web ging nh vy hy click vo nhng

ng link bn quan tm. Nhiu kh nng bn s c dn n mt trang web
a thch c nhng ng link dn n cc trang web trong cc th trng
ngch c th hn v bn c th s tm thy c hi qung co nhng trang
web ny.
Ti sao li phi click vo nhng ng link? Bi v bn mun ln theo nhng

con ng ngi truy cp c th i. H~y ch mi trang web c b tr nh
th no, nhng ng link c t }u v{ nhng phn no trn trang web
c th thu ht s ch nhiu nht. Sau h~y x|c nh liu c th a ng
link ti trang web ca bn n vi mi ngi }u dc theo nhng con
ng ny.
gip bn t ph rng hn, ch cn tm mt hoc hai trang web mi c

tim nng mi ngy.
Bn c th qung co trn mt trang web? Bn c th ng mt bi vit cha

c|c ng link trang web ca mnh? Bn c th t ng link trong phn ch
k mt din {n? Bn c th c lit k nh l{ mt trang i tc trong phn
Ngun tin? Hay bn c th a li nhn xt ln blog ca h?
Hy tip tc suy ngh v nhng c hi ny trong mi trang web hng n

mt th trng c th m bn tm ra. Bn s hi lng vi kt qu. }y l{ phn
d lm nht, bn c th lm t t mi ngy, ch cn tm mt hoc hai trang
web mi c tim nng gip bn t ph rng hn.
LU LNG C NH HNG
By gi b|n c hng bn cn lin h vi ngi thc s s mua hng.
Khng c lu lng truy cp = khng c ngi xem = khng b|n c hng.
Nh chng ta ~ tho lun phn trc, lu lng truy cp cn hng n

mc tiu x|c nh, nhng ngi truy cp vo trang web ca bn cn tm kim
gii php m bn a ra. Vic to ra lu lng truy cp l c mt khoa hc v
ngh thut c thc hin thng qua s kt hp ca c|c phng thc qung
co min ph v c tr ph. Hng lot lu lng truy cp c tr ph ca bn s
n t cc chin dch qung co tr tin cho mi lt click chi tit v phng
thc qung c|o n{y v{ c|c phng thc to ra lu lng truy cp khc ti s
ni n trong chng tip theo khi bn qung co trn cc cng c tm kim
ging nh Google (Google Adwords) v{ bt c qung co banner hoc qung
c|o vn bn gn km ng link m bn c th mua trn cc trang web tp
trung vo mt th trng. Trong khi , c|c phng thc min ph to ra
lu lng truy cp tp trung vo ni dung, tc l s dng cc bin ph|p nh:
Vit b{i v{ a ln c|c trang lu tr bi vit.
Vit v gi cc thng co bo ch.

Vit v phn pht cc bn bo co min ph c tnh cht lan truyn.
Tham gia v{o c|c nhm tho lun, din {n, bng tin tp trung vo mt th
trng
S dng web 2.0 (v d nh c|c mng x hi, blog, s dng video).
Vic to ra lu lng truy cp khng kh nhng n i hi bn phi tht s n

lc v hc hi nhng k thut ng n. N ging nh mt mn hc trng.
Nu bn hc v p dng nhng phng ph|p n{y bn s c c lu lng
truy cp.
Trc khi tho lun c th v tng phng ph|p chng ta cn phi nhn vo
mi quan h gia t kha v mc tiu bi bin php ch yu hng n
ngi truy cp mc tiu l thng qua t kha. D ngi truy cp trang web
thng qua mt cng c tm kim, mt ng link trn cc bi vit hay bng bt
c cch no th bn cng cn hc cch s dng t kha thu ht lu lng
truy cp c th t mt th trng n vi qung co v ni dung ca bn.
Trc ht chng ta s tho lun xem nh th no l mt nhm t kha c nh

hng hay phn nh chnh xc li cho hng ca bn. Chng hn vi cm t
mua laptop trc tuyn, bn bit rng hu ht mi ngi g t kha n{y ang
tm kim iu g ng khng? Nu bn bn laptop trn trang web ca mnh th
bt c qung co no ca bn trn trang web cng s xoay quanh t kha ny
thu ht c lu lng ngi truy cp ln. Tuy nhin, nu bn qung co
v{ thu ht ngi truy cp ti trang ca mnh vi cm t sa cha laptop m{
khng a ra nhng li khuyn hay cc mo sa cha laptop trn trang
web th nhng ngi truy cp s khng hng ng mc tiu. Ni cch khc

li cho hng ca bn khng phi iu ngi tm kim.
Vy lm sao bn bit t kha hoc cm t n{o hng n ng lu lng truy

cp m bn cn? Lu lng truy cp s cho thy mong mun ca ngi truy
cp iu chnh li cho hng ca bn. Vic la chon t kha lun lun c
thc hin trong sut giai on nghin cu th trng ban u. Khi nghin cu
th trng v bt u tm kim mt th trng ngch bn cn tip tc tm
nhng cm t v t kha thch hp bn c th tham kho sau ny v s
dng chng vo cc cng c tm kim t kho| tm c cc cm t mang li
nhiu lu lng truy cp hn.
Vic la chn t kha lun lun c thc hin trong sut giai on nghin cu
th trng ban u. Khi nghin cu th trng v bt u tm kim mt th
trng khe bn cn tip tc tm nhng cm t v t kha thch hp
LU LNG NGN HN SO VI LU LNG TRUY CP DI HN
Lu lng ngn hn l{ lu lng bn to ra nhanh chng, ngay lp tc, nhng

n ch mang cho bn lng khch ving thm trong mt thi gian ngn.
Mt vn na cn phi tnh ton l loi lu lng bn s s dng, da vo

vic cng vic kinh doanh ca bn ang giai on no. Da vo thi gian v
hiu qu c hai loi lu lng truy cp l{ ngn hn v di hn. Lu lng
truy cp ngn hn l{ lu lng truy cp bn to ra nhanh chng, ngay lp tc,
nhng n ch mang cho bn lng ngi truy cp trong mt thi gian ngn.
Kha cnh ngn hn c th c xy dng trong cc th thut hoc c th do

s la chn ca bn, chng ta s lm r trong mt vi v d.
Chng hn bn gi e-mail n nhng ngi ng k bn tin ngh h gh

thm mt trang web bn mi to ra. Bn s nhanh chng c lu lng truy cp
nhng ch trong mt thi gian ngn khi nhng ngi ng k bn tin v{o thm
trang web. l{ lu lng truy cp ngn hn bi v n b gii hn trong danh
sch nhng ngi ng k bn tin. Tt nhin bn c th gi tin nhn nh k
ti nhng ngi ny v trang web m bn mun h v{o thm ( c lu lng
truy cp thng xuyn), nhng n khng em li nhng ngi truy cp mi.
Gi s bn thc hin mt chin dch Google Adwords qung b mt trang
web mi. Bn c c lu lng truy cp t phng thc ny trong thi gian
di hay ngn hon ton ph thuc vo vic bn sn sng chi tr bao nhiu cho
s lu lng truy cp ny. Nu bn c mt ngn sch hn hp th bn khng
th thc hin qung co trong thi gian di.
Cc bin php to ra lu lng truy cp di hn th kh|c, chng thng i hi

thi gian v phi to { xy dng nhng khi lm xong bn s c ngun lu
lng truy cp mi thng xuyn m khng phi u t thm tin bc v thi
gian. Mt v d hay to ra lu lng truy cp di hn l s dng cc bi vit.
Cc bi vit hay s c lan truyn trn Internet hng thng hay c khi hng
nm v{ bn s tip tc c thm lu lng truy cp t cc bi vit ny khi mi
ngi tm kim chng trn cng c tm kim, thng qua cc tp ch in t v
c|c trang lu tr bi vit
iu quan trng nht bn phi hiu l, vic to ra lu lng truy cp i hi c

thi gian v tin bc. Ni cch khc, bn c th to ra lu lng truy cp bng
cch tr tin hoc s dng phng ph|p ch trng vo ni dung nh vit bi,
gi thng co bo ch, ti u ha trang web ca mnh c c kt qu t
nhin trn cng c tm kim,
Tt c c|c phng ph|p to ra lu lng truy cp c chia lm ba loi:
Mua lu lng truy cp
Thu ht lu lng truy cp
Ly trm lu lng truy cp
Bn c th mua lu lng truy cp bng qung co tr tin cho mi lt

click, qung co trn tp ch in t, mua khng gian qung co trn cc trang
web c lu lng truy cp ln, qung co rao vtCn thu ht lu lng
truy cp l vn to ra ni dung. Trong c mt s phng ph|p nh vit
bi, gi thng co bo ch, tham gia vo cc din {n v{ nhm tho lun v s
dng cc bo co lan truyn v{ c|c on video (Web 2.0). Ly trm lu
lng truy cp th khng c ngha n trm. Ly trm thc t l{ l{m tng lu
lng truy cp nh nh hng ca ch s hu cc trang web khc. Chng hn,
bn c th ng c|c nhn xt ca mnh ln c|c blog c lu lng truy cp ln
v{ li ng link ti trang web ca mnh. Bn c th hp tc vi nhng
ngi s hu danh s|ch kh|ch h{ng kh|c t|c ng n nhng ngi ng
k nhn bn tin trong danh sch ca h. Bn cng c th cho bn sn phm v
cc bo co ca chnh mnh cho nhng nh tip th kh|c lm qu tng km
cho chin dch tung ra sn phm ch lc ca h. Tt c vic cn lm l tm ra

c|ch c o c thu li t ti nguyn ca nhng ngi khc.
Bn cn tp trung hc k mi ln mt phng ph|p.
Khi bn nghin cu cc th thut to ra lu lng truy cp c trnh by

trong chng tip theo, c mt v{i iu cn phi ghi nh. Trc ht, bn cn
tp trung hc k mi ln mt phng ph|p. Hy la chn mt th thut v bt
u hc ngay hm nay. H~y ch n kt qu ca mnh. Th hai, h~y ch n
t l chuyn i. Ni c|ch kh|c, c bao nhiu ngi (n t mt ngun lu
lng truy cp n{o ) tr thnh khch hng hoc ngi ng k nhn bn
tin? Cng thc chun tnh ton t l chuyn i l doanh s X trn 100
ngi truy cp hoc s ln mua h{ng trn 100 ngi truy cp. Chng hn nu
bn c doanh s l{ nm trn 100 ngi truy cp trang web th t l chuyn i
ca bn l{ 5. Trong 100 ngi truy cp, c nm ngi mi ng k v{o danh
sch nhn bn tin ca bn th bn c t l chuyn i opt-in l{ 5,C mt
iu cn ch , l{ mi n lc ca bn l{ thc y mi ngi ng k v{o
danh sch opt-in ca mnh. Nhng ngi ng k nhn bn tin s l ngun s
mt bn to ra lu lng truy cp v doanh s thng xuyn.
Hc k mi th thut mt ln.
8 B - MI BN TH THUT GIP BN TNG NHANH LU LNG TRUY

CP
By gi, chng ta s chuyn sang cc th thut c th gip bn tng nhanh lu

lng truy cp, bt u vi nhng th thut ph bin nht, sau n nhng
chin lc nng cao. Mc d iu ny s khin bn phi c mt chng s|ch

rt di bi v ti ~ vit li tt c cc th thut to ra lu lng truy cp ti
c th ngh n trong mt lc tuy nhin, bn ng qu ti bi khi lng
kin thc m{ chng ta ang hc. Nh ti ~ ni trong chng trc, mo
}y l{ hc k mi th thut mt ln. Hy chc chn rng bn a c|c th thut
ny vo thc t v gim st hiu qu ca n. Di }y l mt s th thut ph
bin nht v{ thng xuyn c s dng to ra lu lng truy cp.
Qung co tr tin cho mi lt click chut.
Tip th qua cc bi vit.
Qung co trn cc din {n hoc cc nhm tho lun bng vic li file
ch k.
Qung co trn tp ch in t.
C|c bn tin lan truyn.
Thng tin trong chng n{y s c sp xp theo c|c phng ph|p gip bn
tng lu lng truy cp nhanh nht m{ khng cp n chi ph. Chng ta
cng s phn tch hiu qu ca mi phng ph|p theo thi gian. Nh ti ~
cp trong chng trc, c mt s phng ph|p gip tng lu lng truy cp
ngn hn ngha l{ s lng ngi truy cp vo trang web ca bn s tng vt,
ri gim xung nhanh chng tr khi bn lp li thng xuyn th thut ny .
Ngc li, c|c phng ph|p gip tng lu lng truy cp di hn c th tip
tc mang n cho trang web ca bn ngun ngi truy cp u n hng
thng ( thm ch h{ng nm sau khi thc hin). Cng c mt s phng ph|p
m rt kh x|c nh v chng ta s xem xt nhng phng ph|p n{y nh c|c

trng hp c bit.
Cch nhanh nht tng lu lng cho trang web ca bn l qung co tr ph
Cch nhanh nht tng lu lng truy cp cho trang web ca bn l qung
co tr ph theo nhng hnh thc sau:
1. Tr tin cho mi lt click chut
2. Qung c|o banner v{ vn bn km ng link trn c|c trang web thng

mi.
3. Qung co trn cc tp ch in t hoc cc bn tin hng n 1 th trng

c th.
Phng ph|p 2 v{ 3 gip tng lu lng truy cp nhanh chng nhng vn mt

nhiu thi gian hn phng ph|p 1 bi s cnh tranh v lch trnh ng qung
co. Nu bn qung co trn mt tp ch in t c tnh cnh tranh cao th c
th c mt s ngi ~ t qung c|o trc bn. Ty thuc vo vic c bao
nhiu qung c|o c xut hin trn mi n bn m bn c th s phi i
mt vi tun qung co ca mnh c hin th. Tuy nhin, tr tin cho mi
lt click chut th qung co s c ng ngay lp tc. Ngay khi bn bt u
chin dch, qung co ca bn s xut hin ch sau v{i pht. Trong trng hp
ny s cnh tranh l gia bn v cc nh qung co khc cng qung co cc
t kha ging nhau. Thi gian bn thy c s lng click thc t vo
qung co ca mnh s ty thuc vo cht lng v v tr t qung co trong
cc kt qu tm kim c ti tr iu ny ph thuc vo vic bn tr gi bao

nhiu cho mi lt click chut vi t kha c la chn.
TH THUT TNG LU LNG 1: QUNG CO TR TIN CHO MI LT

CLICK CHUT
Qung co tr tin cho mi lt click chut c th thc hin cho c chin lc

ngn hn v di hn bi v bn c th kim sot chin dch ca mnh bt c lc
no, n ty thuc vo ngn sch ca bn. Nu bn thu c li nhun t chin
dch qung co, th bn c th tip tc n chy v thi hn. Nu bn c mt
ngn sch eo hp th bn c th tin hnh qung c|o trong iu kin cho php
sau tm dng bt c lc no, v tt nhin c th tip tc li bt c khi no
bn sn sng. Qung co tr tin cho mi lt click chut c xem l qung
co da trn kt qu. Ni cch khc bn tr tin cho kt qu ch khng phi
tr tin cho s hin th qung c|o. Trong trng hp ny bn h~y ngh n cc
qung co rao vt trn cc t bo giy truyn thng ni bn phi tr tin cho
s lng t c qung c|o. Tng t nh vy, bn c th lt qua mt s
trang web cho php bn t qung co banner trong mt thi gian c th v
tr tin trc. Vn }y l{ vi cc hnh thc qung co ny bn khng bo
m c kt qu. Bn c th phi dnh c trm -la cho tin qung co tr
trc, ri sau kt thc tht bi v kt qu qu km khng ai hng ng,
khng ai click v{o ng link ca bn
M hnh qung co tr tin cho mi lt click chut ny th khc, n cho php

bn c li hn v kim so|t c chi ph thay v tr tin cho vic hin th
qung co. Qung co ca bn s c hin th min ph, bn khng cn tr bt
c khon n{o cho n khi c ngi click v{o ng link ti trang web ca bn,
v vy qung c|o n{y c gi bng thut ng qung co tr tin cho mi lt
click chut.
Qung co tr tin cho mi lt click chut c thc hin bi cc cng c tm

kim nh:
GOOGLE CHNG TRNH GOOGLE ADWORDS - (HTTP://WWW.

ADWORDS. GOOGLE.COM/)
Chng trnh qung co ca Google hin ang dn u trong ngnh qung co

tr tin cho mi lt click chut. Chng trnh n{y c s lng ln nht v{ lu
lng truy cp tt nht. Tuy nhin, n cng l{ ni cnh tranh nhiu nht v
phi tr chi ph cao nht.
YAHOO! CHNG TRNH TIP TH QUA CNG C TM KIM YAHOO! -

(HTTP://SEARCHMARKETING.YAHOO.COM/)
Chng trnh n{y bao gm tt c cc cng c xut hin t trc }y trong

chng trnh Overture. Chng trnh n{y c s lng v cht lng lu lng
truy cp cao nhng nu nghin cu cn thn bn s vn tm c nhng lt
click chut c gi thp nht.
MIVA (HTTP://WWW.MIVA.COM/US/CONTENT/ADVERTISER/PAY-PER-
CLICK.ASP)
Mt chng trnh tuyt vi nhng vn cha c s dng ht. S cnh tranh

bn gp phi }y s thp hn.
MSN TRUNG TM QUNG CO MSN -

(HTTP://ADCENTER.MICROSOFT.COM/)
Chng trnh n{y l{ d nh ca Microsoft nhm thm nhp mt s th trng

ang c Google v Yahoo chia s. N vn tng i mi v vy c nhiu c
hi mua lu lng truy cp gi r.
Trn }y l{ bn cng c chnh m cc nh tip th lin kt nn tp trung khi

mi bt u. Tuy nhin, cng c chng trnh qung co tr tin cho mi lt
click chut ca cc cng c tm kim nh hn (vi s lng t hn mt cht)
cung cp lu lng truy cp c cht lng v{ lt click chut vi gi r.
Enhance (http://www.enhance.com/)
Goclick (http://www.goclick.com/)
7Search (http://www.7search.com/)
Trong chin dch to lu lng truy cp ca mnh, bn nn s dng hn hp

cc cng c qung co tr tin cho mi lt click chut, c bit nu bn mun
c c lu lng truy cp nhiu nht vi ngn sch ca mnh. ng da vo
ch mt cng c qung co tr tin cho mi lt click chut. Hy chc chn
rng bn s dng c mng li qung co ln v nh. Nu bn cha bit g th
cch tt nht l chn mt cng c ln nh Google v{ mt cng c nh nh
7Search. Hy xem kt qu bn c c v quyt nh mun thc hin chin
dch bng cch thm cc cng c hay gim mt cng c tit kim chi ph.
Qung co tr tin cho mi lt click chut s dng nhng qung co ngn

kiu rao vt, xut hin ngay cnh cc kt qu tm kim thng thng. Bn
thng thy mt tiu C|c kt qu c ti tr trn danh sch .
Trong chin dch to lu lng ca mnh, bn nn s dng hn hp cc cng c

qung co tr tin cho mi lt click chut, c bit nu bn mun thu c
nhiu lu lng nht vi ngn sch ca mnh. ng da vo ch mt cng c
qung co tr tin cho mi lt click chut.
Qung co tr tin cho mi lt click chut. Di }y l{ mt v d t Google:
ch l mt phn trong
nhng qung c|o c ti
tr xut hin khi g cm t
tm kim tip th lin kt.
}y c mt s iu bn cn
ch . Th nht, bn hy
hiu rng nhng qung
c|o n{y c a ra khi tm
kim cm t tip th lin
kt. Ngha l{ nhng nh
qung co ng sau
qung co ny hng n
mc tiu l nhng ngi ang tm kim tip th lin kt. Bng cch no?
Bng c|ch t gi cho cm t ny. Bn hy nh rng }y l{ qung co tr tin
cho mi lt click chut, v vy vic t gi da trn s tin nh qung co sn

sng tr cho mi ln mt ngi n{o click v{o ng link qung co dn n
trang web ca mnh.
Nu bn ho{n to{n cha bit g v qung co tr tin cho mi lt click chut

th lc u bn c th nhm ln mt cht, v vy ti s nu ra mt v d na.
Gi s bn l mt nh lin kt ang qung b cho mt cun s|ch in t v ch
nu n (c|c mo nu nng, cng thc nu n) v{ bn mun hng lu
lng truy cp ti trang opt-in ca mnh. R rng, bn mun hng n
nhng ngi ang tm kim thng tin v ch nu n, cng thc nu n
Trong qu trnh nghin cu th trng, bn nn c mt danh sch nhiu thut

ng m th trng ca bn thng s dng trn cc cng c tm kim. Nhng
thut ng ny s l mc tiu cho chin lc qung co tr tin cho mi lt
click chut ca bn.
Chng hn, gi s di }y l{ mt phn trong danh sch t kha ca bn:
cc cng thc nu mn c ri
mn c-ri g
cng thc nu c|c mn n n
sch dy nu cc mn n
cng thc mn n chay Nam n
lm th n{o lm bnh samosa

Gi }y, nu mt sn phm lin kt ca bn l mt cun s|ch in t dy cng

thc nu c|c mn n n v cc cm t kha pha trn rt l tng cho cho
hng ca bn th bn cn thc hin chin dch qung co tr tin cho mi lt
click chut cho mi cm t kha mc tiu ny. Ni cch khc, bn s t mt
qung co cho cm t c|c cng thc nu mn c-ri v{ mt qung co cho
cm t mn c{-ri g{, mt qung c|o cho cng thc mn n n
Thng th mi cm t kha s c mt qung co, v d nh:
Cng thc nu mn c-ri
n , cc mn c-ri ngon m{u , xanh v vng, Sch dy nu y cc mn

n n tr gi| 47 -la.
http://www.trangwebcuaban.com
Sch dy nu mn n n
Bao gm tt c c|c mn n ph bin nht. Ti min ph cc cng thc nu n

mu trong ngy hm nay.
http://www.trangwebcuaban.com
By gi, khi bn ~ sn sng thc hin qung co th bn cn t mc gi c th

cho mi t v cm t kha.
Vy trong v d trn, qung c|o u tin s i vi cm t kha cng thc nu

mn c{ ri v{ qung co th hai s i vi cm t kha s|ch dy nu mn n
n .
Hy ch rng khng phi lc no bn cng cn vit cc qung co ring bit

khi t gi cho mt nhm t kha tng t. Chng hn, bn c th s dng
cm t cng thc nu mn c{ ri qung co cho vi cm t kha bao gm:
l{m th n{o nu mn c{ ri, cng thc l{m nc st c{ ri
By gi, khi bn ~ sn sng thc hin qung co th bn cn t mc gi c

th cho mi t v cm t kha. Hy ch rng vic ny khc vi mc t gi
ti thiu mc gi ti thiu bn c th thc hin qung co. Mc gi ti
thiu b nh hng bi s lng cc nh qung c|o t gi cho cng mt t
kha. Cn mc gi ti a l{ mc gi cao nht bn sn sng tr cho mi lt
click v{o ng link ca mnh. Bn khng bt buc phi tr mc gi ti a
nhng iu ny s nh hng n v tr t qung co ca bn hoc th hng
trong cc danh sch.
Chng hn, nu bn s dng qung co Google Adwords v thy mc t gi

ti thiu cho cc cm t kha ca bn nh sau:
cng thc nu mn c{ ri 10 xu/lt click
mn c{-ri g{ 5 xu/lt click
cng thc nu mn n n 5 xu/lt click
s|ch dy nu mn n n 11 xu/lt click

cng thc nu mn n chay Nam n 5 xu/lt click
l{m th n{o l{m b|nh samosa 3 xu/lt click.
Vy qung co vi t kha cng thc nu mn c-ri g{ bn cn t mc

gi t nht l{ 5 xu/lt click th qung co ca bn mi c thc hin. Tuy
nhin, n c th khng c t v tr cao nh bn mun so vi cc qung
co cnh tranh. Gi s, bn mun c t v tr s mt trong danh sch
qung c|o c ti tr. L mt nh qung co mi, bn s phi t gi t nht 6
xu/lt click. Nu bn tin th 6 xu s tr thnh mc t gi ti a ca bn.
Nu bn c ngn sch cho qung co, th bn c th c gng chn mt s i

th cnh tranh khc bng c|ch t mc gi ti a cao hn, chng hn bn c
th t mc gi| 10 xu/ lt click cho t kha ny. Vic t kha ny c gi
c v tr hay khng u ph thuc vo ngn sch ca bn. Hu ht cc trang
qung co tr tin cho mi lt click chut s cho php bn t mc gii hn
ti a h{ng ng{y, v{ n mt thi im my ch s dng qung co khi s tin
t cho mi qung c|o ~ ht.
Chng hn vi chng trnh qung co Google Adwords bn c th c th

ng}n s|ch h{ng ng{y l{ 10 -la. Google s gi qung co ca bn cho n khi
nhn lng click chut (cho bt c qung c|o n{o) n tng s tin 10 -
la. Ngay khi bn t mc ti a, qung co ca bn s dng li v s c chy
tip vo hm sau.
Khi thc hin qung co tr tin cho mi lt click chut c mt s mo m

bn nn nh:
Tiu l phn quan trng nht ca qung co. Hy chc chn rng n thu
ht c c gi. Bn nn c gng ghp tt c hoc mt phn ca cm t kha
tm kim v{o tiu ca mnh.
H~y th cc yu t khc nhau c th nh hng ti t l click chut v cht

lng lu lng truy cp n trang web ca bn. Chng hn, bn c th cp
n gi ca sn phm ch lc ca mnh. Cng nh vy bn c th cp n
cc bn tin min ph hoc cc phn qu tng thm m bn mi h ti v.
H~y hiu rng bn khng c nhiu khng gian qung co. Qung co tr tin
cho mi lt click chut in hnh ch cho php bn khong 25 k t (bao
gm c khong trng v du chm phy) cho tiu v bn ch c 35 k t cho
mi dng miu t.
H~y nhn mnh vo thng tin/ li cho hng trang opt-in ca bn hn l{ c

gng qung c|o hng n sn phm ch lc.
TH THUT TNG LU LNG 2: QUNG CO BANNER/VN BN KM

NG LINK
Qung c|o banner/vn bn km ng link c th thc hin nh chin lc

ngn hn hoc lin tc nu ngn sch ca bn cho php. Hnh thc qung co
n{y cng c th mang li cho bn ngun lu lng khch hng mc tiu ln, c
cht lng nu cc trang web bn qung co thc hin tt vic thu ht lu
lng khch hng mc tiu t th trng. C hai c|ch tm kim c hi
qung c|o banner/vn bn km ng link:
1. Trn c|c trang web hng n mt th trng, mt nhm khch hng mc

tiu m{ ngi s hu trang web c cung cp hnh thc qung c|o n{y (ngha
l bn s thng lng vi ngi s hu trang web v v tr v t l qung
co).
2. Hng n cc trang web tham gia vo cc mng li qung co. Trong

trng hp ny, mng li qung co s qun l mi quan h gia cc nh
qung co v cc trang web tham gia trong mng li.
Chng ta s cng xem mt s v d v mi loi c hi qung co ny bt u

vi trng hp u tin l{ thng lng trc tip vi ngi s hu trang
web. Bn cn nh trang web tn l{ Daves Garden c a ra l{m v d lc
trc khng? Trang web ny cho chng ta thy v d v qung co ni b. Ni
c|ch kh|c, ngi s hu hoc ngi iu hnh trang web t thc hin chng
trnh qung co ca h ch khng trang web b qun l thng qua mt
mng li qung co. Nu bn v{o ng link qung co ti trang Daves
Garden (http://davesgarden.com/ aboutus/advertise/), bn s thy h ~
sn mt mu lin h. H cng a c s in thoi v{ a ch e-mail ca gim
c kinh doanh. }y l{ mt v d r rng v iu bn s thy khi tm kim c
hi qung co trn mt trang web c th. i khi trang Qung co vi chng
ti (Advertise with us) s a ra thng tin v cc hnh thc qung co hin c
cng vi mc gi ca h. Trong c|c trng hp khc, bn cn phi e-mail hoc
gi in cho mt ngi n{o thng lng gi c, hnh thc v lch trnh
qung co. Gi c nhiu hay t ty thuc vo nhu cu v mc u ~i ca ngi
s hu trang web. Ngi c th a ra nhng ch dn nghim ngt v cht
lng trong phn iu khon cc loi qung c|o c t trn trang web.
Cn nhng vn kh|c cng cn bn chi tit, bao gm:
Khi n{o qung co ca bn c thc hin.
Bn c mun t qung co trang u hay t trong ng cnh c th (v d

t qung co ca bn trn mt trang c bi vit lin quan hay khng.)
Kch thc v loi qung co (Mt s trang web chp nhn c qung co
banner v{ vn bn km ng link trong khi mt s trang khc ch a ra mt
loi qung co ty thuc vo trang ca h c thit k nh th n{o, v.v
s dng khng gian mt cch tt nht).
Hin nay vic thc hin qung c|o banner v{ vn bn km ng link thng
qua mt mng li qung co c phn ph bin hn. Mng li qung co
ging nh mng li lin kt. Nhiu trang web a cho bn th ba thc hin
qung co ch h khng t lm. V vy, h s ng k vi c|c cng ty nh
Commission Junction hay Linkshare hoc Clickbank. Ti sao ? V n khin
mi vic d d{ng hn, c bit vi cc trang web ln cho bn nhiu sn phm
v h d o|n phi qun l nhiu nh lin kt. iu n{y cng ng vi cc
trang mun thc hin qung c|o ng lot. C nhiu vic phi thng lng
vi tng nh qung co v gi c, v tr t qung co. Vic thng qua v{ ng
ti mi qung c|o cng mt nhiu thi gian. Cc mng li qung co bn th
ba cho php nhng ngi s hu trang web c mt ngun n nh cc nh
qung c|o kh|c nhau ng qung co trn web ca h, m khng cn phi tha
thun trc tip vi nhng khch hng ny. Tt c vic m{ ngi s hu trang
web cn lm l tham gia vo mng li qung co vi nhng yu cu c th
sau d|n v{i on m vo trang web v cc qung co s t ng xut hin
(v{ thay i lu}n phin). Trng hp ny c ngi ng ni dung v mng

li qung c|o u c li v c hai cng chia s li nhun do cc nh qung co
tr. Nhng nh qung c|o nh bn cng c li bi v bn c th tm c|c c hi
qung co mt ni tp trung, hiu qu m khng cn phi tm kim ht trang
web n{y n trang web khc.
Di }y l{ danh s|ch mt s mng li qung co ph bin nht cng vi m

t ngn gn c|c c hi qung co mi mng:
@DVENTURE
C rt nhiu la chn, bn c th hng n th trng mc tiu qua trang

web, vi cc danh mc c quan tm hoc hng n c|c i tng theo
nhn khu hc thng qua tt c cc trang web trong mng li.
AADDZZ
Mt mng li qung co pay-per-click da trn kt qu.
Trang web t ng hng n th trng mc tiu.
ADACE
Dch v qung c|o hng n th trng mc tiu. Tp trung vo cc doanh

nghip kinh doanh trc tuyn nh hn.
AD-NET
Nhng ngi ng ni dung tham gia vo AD-NET c s la chn gia cc

qung co trn my ch (a ra bi Ad-Net) v cc qung c|o c lu tr
trn trang web (ngi s hu trang web s chn t mng li cc nh qung

co anh ta mun lm vic ri ng qung co ca nh qung c|o ln web
ca mnh).
ADSMART.NET
T ho vi mt s lng ti nguyn trang web ln thu ht nhiu khch hng

mc tiu.
BURST! MEDIA
Tp trung cung cp qung c|o trn c|c trang web hng n tng th trng
ngch hoc mi quan tm c th. H tuyn b c hn 3.000 th{nh vin ng
ni dung.
DOUBLE CLICK
Cung cp cho mt s trang web c lu lng truy cp ln nht trn Internet.

}y l{ mt a ch nn th nu bn ~ c mt s kinh nghim. Mng li ny
khng dnh cho nhng ngi mi bt u.
GOOGLE ADSENSE
Qung co dng banner, vn bn km ng link v thm ch c video. Nhiu

la chn cho c|c trang web hng n khch hng mc tiu c th.
VALUE CLICK
m bo mua 100% khng gian qung c|o trn c|c trang lu tr. Gi cho cc
nh qung co da trn kt qu.
WEBCONECT
Dch v t qung co. Chuyn cc qung c|o hng n mc tiu lu lng

truy cp ln vo cc khu vc th trng khc nhau trn Internet.
L mt ngi mi vo ngh, bn nn bt u vi chng trnh qung co

Adwords ca Google. Bi v hin nay Google a ra cho c|c nh{ qung co
nhiu la chn da trn mc ph tr cho mi lt click chut. Bn c th
hng n cc trang web c th trong ni dung kt qu tm kim ca Google
v cc mng li qung co Google Adsense s dng nhiu hnh thc bao gm
banner, video v{ vn bn. Chi ph bn phi tr qung c|o tng t vi m
hnh qung co tr tin cho mi lt click chut. Trong mt s mng li
qung co bn c th phi tr tin cho s lt click vo banner hoc vo
ng link ca bn. Trong cc mng li khc, bn c th phi tr tin cho s
lt qung c|o c hin th. Ni cch khc, bn tr mt s tin c th (chng
hn X -la) cho s lt (v d nh 1.000 lt) hin th ca qung co m
khng cn quan tm liu ngi truy cp c click vo qung c|o hay khng.
i vi qung co ch c vn bn km ng link, bn c th lm theo m hnh

truyn thng tr tin cho mi lt click chut. Tc l qung co ging kiu rao
vt ngn gn, ni dung. i vi qung co banner th c nhiu s la chn
hn. C hai loi banner web l{ banner tnh v{ banner ng. Ti chc rng
trc }y bn tng nhn thy nhng banner ny. Mt banner web tnh cha
mt hnh nh v{ vn bn gi nguyn khng thay i khi hin th trn trang
web. N khng c hiu ng c bit: bn ch c th bn thy. Tuy nhin, mt
banner ng c th s dng nhng hiu ng c bit. N c th hin th cc
hnh nh khc nhau v cc dng ch ngn khc nhau khi chuyn ng theo chu
k. Nu bn khng quen vi loi banner ng, ti ngh bn nn th vo trang
web min ph ny: http://www.animationonline.com/. Bn c th t to cho
mnh nhng banner ng v xem chng thc s hot ng nh th no.
Nhn chung, kch thc banner c tiu chun ha bi ngnh qung co trn
Internet. Bn s bt gp khong chn loi kch thc khi bn kho st cc la
chn trn cc mng li qung co:
1. Banner c chun 486 x 60 pixel
2. Banner c chun vi thanh iu hng (Navigation Bar) 392 x 72 pixel
3. Banner c mt na banner chun 234 x 60 pixel
4. Nt vung 125 x 125 pixel
5. Nt c ln 120 x 90 pixel
6. Nt c nh 120 x 60 pixel
7. Nt mini 88 x 31 pixel
8. Banner theo chiu dc 120 x 240 pixel
9. Banner th|p ng hoc chc tri 160 x 600 pixel
Nu bn khng c k nng thit k ha th bn cn mt ngi khc thit k

c|c banner cho mnh. C|c trang web nh http://elance.com v{
http://rentacoder.com c rt nhiu ngi lm ngh thit k ha t do m
bn c th thu h to ra cc banner rt p. Khi bn a ra yu cu vi ngi

thit k h~y m bo rng qung co ca bn tun theo tt c cc nguyn tc
v nhn din thng hiu m{ chng ta ~ tho lun v qung c|o c hnh
nh cng vi vn bn thu ht c s ch .
TH THUT TNG LU LNG 3: QUNG CO TRN TP CH IN T
Bn c th qung co trn cc tp ch in t thng xuyn nu bn thch tuy

nhin, ti vn gi n l th thut gip tng lu lng truy cp ngn hn bi s
lng khch vo trang web ca bn s tng vt nhanh chng khi qung co
xut hin ln u tin. N khng phi l k thut to ra mt ngun lu
lng truy cp lin tc. Mt s ngi ni rng trc }y qung co trn tp
ch in t thng khng c s dng. iu ny ch ng mt phn. Bn
thy y, vo thi im qung co trn tp ch in t ang l{ tr{o lu, hu
nh tt c mi ngi u nhn c nhng bn tin cho mi c hi qung
c|o. }y l{ mt c hi tt tm kim qung co cho bt k th trng ngch
no tuy nhin, rt kh quyt nh tp ch in t no c mt c s nhng
ngi ng k nhn bn tin s hng ng thc s. Ni cch khc, c nhiu
ngi ng k v{o danh s|ch ch v mc ch c th bn qung co.
Hin nay bn vn c th tm thy cc tp ch in t c cht lng qung

co. Ch c mt vn l liu bn c th tm thy vi tp ch trong th trng
chuyn bit ca bn khng. S kh d dng nu bn ang qung c|o c|c c hi
kinh doanh hoc cc sn phm lin quan n tip th qua Internet, tuy nhin,
bn c th phi tm hiu k hn tm ra c|c c hi tt trong th trng ngch
ca bn. Cch d nht bt u tm kim vn l{ thng xuyn tm kim trn
Internet, |nh t kha th trng ngch ca bn v{o trc t tp ch in t

hoc trc t bn tin. Chng hn nu bn ang tm kim cc tp ch in t
lin quan n {n ghi-ta bn s v{o trang http://www.google.com v{ |nh
mt s t nh tp ch in t v {n ghi-ta hoc bn tin v {n ghi-ta.
Cc tp ch in t v bn tin thu ht qung co linh hot gn nh lc n{o cng

c mt ng link trn trang web ni rng D{nh cho qung c|o. Nu bn
khng nhn thy mt ng link nh vy th hy tip tc v{ ng k nhn bn
tin. Bn s c c cm nhn v s tp trung, ni dung v{ th|i ca tc gi.
Sau bn hy gi mt e-mail c| nh}n hi xem anh ta c quan t}m n vic
c tr tin gi c quyn qung co ca bn hoc dnh mt ch ng
mu qung co ca bn trong bn tin ca anh ta hay khng. Nu bn khng
may mn tm c mt bn tin hay theo cch ny th c mt vi ngun khc
bn c th s dng:
http://www.ezineadvertising.com
Mt cng c tm kim v ch dn ton din cho nhng nh qung co trn tp

ch in t. i hi tr tin trc.
http://www.onlineforsuccess.com/ezine-marketing-directory.htm
Thoi mi xem v tm kim. Cung cp d liu theo danh s|ch kch thc, tn s
xut hin ca th tn v{ chi ph.
http://www.ezine-dir.com
Ngun ti nguyn min ph. Phn theo loi. im s cht lng c |nh gi|
bi nhn xt ca nhng ngi ng k qung co. Tuy nhin, trang ny khng
lit k liu cn c hi qung co trn mi tp ch in t hay khng v vy bn
s phi t vo xem cc trang web.
http://www.ezinelisting.com
Tng t nh trang http://www.ezine-dir.com nhng cha bao gi bn c

th c nhiu la chn n vy!
http://www.oclc.org/firstsearch/periodicals/index_title.asp
}y l{ c s d liu tm kim cc tp ch n bn nh k c chn bi s

ISSN thng qua Th vin ca Quc hi. ISSN c s dng nh l{ phng
php cui cng hoc th thut nng cao. }y bn s khng th tm thy
nhiu tp ch in t kiu gia nh. Tuy nhin, chc chn bn s tm thy
nhng n bn cht lng cao a ra c|c c hi qung co. Ch c mt ro cn
duy nht l chi ph, trong s ny c nhiu n bn c pht hnh bng c bn
in v bn trn Internet. Chng hn ti tm thy mt tp ch mang tn Bnh lun
v {n ghi-ta bn cc v tr qung co theo cch ca mt tp ch truyn thng
vi cc qung co trang trong, ba sau, qung co trang tp ch c mc
gi t 148 -la n 825 -la.
Cc hnh thc qung c|o in hnh trn tp ch in t v bn tin gm c:
Qung c|o c quyn

Qung c|o c quyn c gi ring t tp ch in t hoc bn tin thng

xuyn. Bn c th xem hnh thc qung c|o n{y tng t nh gi e-mail
qung co ti nhng ngi trong danh sch ca bn. Li ch ca vic qung
c|o c quyn l bn c nhiu khng gian (nhiu ch) hn miu t cho
hng v bn khng phi cnh tranh vi qung co hay ni dung khc. Tuy
nhin, bn c th tng tng c qung c|o c quyn thng l hnh thc
qung c|o t nht trn tp ch in t. Nhn chung, vic cnh tranh c
t qung c|o c quyn thc s gay gt.
Qung co mini trong tp ch in t
Cc hnh thc qung co cn li ch khc nhau v v tr t qung co. N ph

thuc vo vic ch b|o cho t bao nhiu qung co trn mt s. Cc ch bo
ni rng nu t ba qung co/s s c gim gi qung co. Chng hn bn
s thy cc mc gi khc nhau ty thuc vo v tr bn mun t qung co
gn phn u, phn gia hay cui bn tin.
Khi vit qung co trn tp ch in t, vic u tin l bn phi kim tra

liu mnh c phi lm theo mt s yu cu hoc ch dn ca ch bo hay
khng. Tuy nhin, hnh thc ca c hai loi qung c|o n{y (c quyn v mini)
u theo tiu chun c bn. V khng gian, qung c|o mini tng t nh
qung co tr tin cho mi lt click chut. Bn s vit iu g ging nh
mt mu rao vt, thng khng qu mt trm t.
Bn mt mi v cm gi|c mt mi v{o mi bui s|ng? H~y kh|m ph| c|ch

bn c th thc dy tnh to d ch ng c su ting mi ng{y. m bo l tht!
http://www.linkcuaban.com/
Qung c|o c quyn s cho bn nhiu khng gian hn nhng thng n cng
gii hn di chng hn nh khng qu| 500 t. Khi vit loi qung co ny
bn cn ghi nh danh ting v s tin cy m ch b|o ~ g}y dng c vi cc
c gi. V{ cng nn hiu rng bn l mt ngi l vi nhng c gi ny. V
vy, bn to ra lin kt bng c|ch iu chnh bn thn theo cch h ~ quen
vi h. Ti s cho bn xem mt mu qung c|o c quyn minh ha cch
vit n nh th no:
[Tn ngi nhn] thn mn,
L mt c gi ca [tn ca tp ch in t hoc bn tin m bn qung co], ti

bit bn hy vng nhn c thng tin mi, c gi tr nht v [ch ca th
trng ngch].
V th hm nay ti vit cho bn.
Ti l [tn ca bn] v ti c mt s thng tin rt quan trng v th v mun

chia s vi bn v vic lm th no bn c th [gii quyt/to ra/hc/thnh
cng,v.viu g lin quan n ch hoc vn ca th trng ngch].
V{ v.v
Ti a ra v d ngn gn ny v n c th to ra mt mu thch hp cho mi

th trng ngch. Tuy nhin, bn c lu n nhng im quan trng nht?
Ngay t u qung c|o ti ~ l{m c nhng vic sau:
To nn/cng c s quen thuc bng cch gii thiu tn ca tp ch in

t/bn tin
Gii thiu bn thn
Nhanh chng chuyn tip n phn e-mail ca ti
Nhng nhn t ny rt quan trng trong qung c|o c quyn. Bn cn to

dng c s tin tng v quen thuc nhanh nht c th v{ ng thi phi
thu ht c s ch ca c gi vi iu bn ni.
c c lu lng truy cp nhiu nht qua qung co trn tp ch in

t bn cn lu nhng mo sau:
Lun ghi nh mc ch ca bn. L mt nh siu lin kt, lc no bn cng

cn xy dng danh sch ca mnh, v vy qung c|o nn hng mi ngi ti
trang opt-in ca bn.
Nu c th, trc ht bn h~y trao i vi ch tp ch. Ngi s bit cch

no c hiu qu nht vi c gi ca mnh v s gip bn chnh sa vn phong
qung co tt nht.
S dng mt tiu hiu qu. Hy nh mt qung c|o c quyn s c gi

i di dng mt e-mail n nhng ngi trong danh sch. V vy dng tiu
ca e-mail cn thu ht c s ch v{ c thit k sao cho mi ngi
phi m v{ c e-mail.
H~y chc chn rng bn theo di c mi qung co bn ~ t trn mi

tp ch in t v t l click chut. Lu : bn c th to ra c|c ng link theo
di c bit cho mc ch n{y trong t{i khon Monster Response ca mnh.
H~y bt u vi quy m nh. Trc ht, bn c th kim tra t l tr li e-

mail bng cch thc mua nhng qung co t tin trn mt vi tp ch in t
mnh chn. Hy chc chn rng bn ~ ti u ha qung co ca mnh trc
khi m rng chin dch hoc chi tin cho nhng v tr qung c|o t hn.
Lun ch n vic nhn din thng hiu. tn ca bn v gii thiu tn

trang web hoc tn min ca bn bt c ch no c th.
Lp li s tt hn nu bn lp li mt qung co nhiu ln trn mt tp ch

in t. Hy nh rng mi ngi thng cn nhn thy thng ip ca bn vi
ln trc khi quyt nh.
S dng bn sao ~ c th nghim v kim chng. Ci thin qung co ca

bn trn tp ch in t l cn thit nhng vic bt u vi mt bn sao qung
c|o ~ c chng minh v t l chuyn i cng c ch. Chng hn bn c th
s dng phin bn m rng ca cc qung co tr tin cho mi lt click chut
hiu qu nht ca mnh l{m c s vit cc qung co trn tp ch in t.
TH THUT TNG LU LNG 4: TIP TH QUA CC BI VIT
Tip th qua cc bi vit v{ c|c phng ph|p kh|c c kt qu chm hn, ni

chung bn khng th to ra lu lng truy cp ln n trang web ca bn
trong vi pht hoc vi gi sau khi bi vit c ng ti. Tuy nhin, nhng
phng ph|p n{y rt hiu qu to ra ngun lu lng truy cp di hn v
thng xuyn t th trng mc tiu. Tip th qua cc bi vit l cch tt nht

hng lu lng khch hng mc tiu ti trang web ca bn v lu di. Ti
sao ? Ngay khi b{i vit ca bn c ng ti n s tip tc hin th v thi
hn trn mng. Khi bn cng c th t ng link ti trang web ca bn
trong phn tn tc gi ca bi vit, iu ngha l{ ng link ti trang web
ca bn cng hin th v thi hn, ch ch mt c gi mi click vo.
Tip th qua cc bi vit l cch tt nht hng lu lng khch hng mc

tiu ti trang web ca bn v lu di.
Bn c th tp trung tip th qua cc bi vit hng lu lng ti trang web

ca bn bng cch cung cp nhng thng tin hu ch, c gi tr. cng l{ mt
phng ph|p ch yu tng s nhn bit tn v{ thng hiu ( ph), danh
ting v{ uy tn hay a v chuyn gia trong th trng ca bn. Thc t, mi
ngi c xu hng coi trng v lng nghe nhng c nhn l cc tc gi ~ c
bi vit c ng ti. Vit bi l hnh thc giao tip c |nh gi| cao. D b{i
vit c ng s tht hay khng mi ngi vn s xem bn l mt ngun thng
tin |ng tin cy khi h xem cc bi vit m bn l tc gi.
Do , bn nn cung cp loi thng tin no v nn vit v iu g? Ni chung,

bn nn vit v nhng ch hp dn. Bn c th tm ra nhng ch ny
thng qua c|c bc tng t m bn s dng nghin cu th trng hoc
bng cch xem xt nhng t v cm t kha m mi ngi s dng trn cc
cng c tm kim.
Cc bi vit em li hiu qu mc n{o . Chng c nhiu t kha, nhiu

thng tin v gip bn xy dng c uy tn hay a v chuyn gia trong th
trng ngch ca mnh.
Bn c th bn khon v hai thnh phn cui cng. Gi| tr thng tin c th

mang li lu lng truy cp nh th no? Lm th no s tin cy li mang n
nhiu ngi truy cp hn? L do rt n gin. Khng phi l s xut hin ca
bi vit s mang n s lt click cho bn m chnh ni dung trong bi vit
thc gic mi ngi vo trang web ca bn. Bn c th thy bi vit ca mnh
c ti u ha vi cc cm t kha v c th hng tt trn cng c tm kim
nhng khng c ngha l{ mt bi vit hay. Bi vit ca bn c th rt nhm
chn. N c th ty tin hoc mang mc ch kinh doanh hay bt c iu g
khin mi ngi chn nn.
Nu bn d nh s dng bi vit to ra lu lng di hn th bn cn phi

vit cc bi vit tht hay.
Quan im ti mun ni }y l nu bn d nh s dng bi vit to ra

lu lng truy cp di hn th bn cn phi vit cc bi vit tht hay. Mc tiu
ca bn s lun l cht lng v s trung thc. ng bao gi a mt bi vit
ln trang web ca bn hoc mt trang lu tr bi vit nu bn bit n ch
mang tnh gii tr hoc lp ch trng. Ti khng ng rng bn phi tr
thnh mt nh{ vn gii hay phi vit c nh mt tin s. Khng phi nh
vy. Tuy nhin, bn cn lun lun ghi nh nhu cu ca c gi bt c khi no
bn vit mt bi (hoc khi bn thu mt ngi n{o vit cho mnh), hy t
hi nhng cu hi sau:
Nu ln u tin mnh c bi vit ny, th mnh s hc c iu g mi?
Nu ln u tin mnh c bi vit ny, th mnh c thch cch truyn t thng

tin ca tc gi hay khng?
Nu ln u tin mnh c bi vit n{y, th mnh c tin tng iu m tc gi

ni khng? Mnh c mun c tip nhng g c nhc n trong ch ny
hay khng?
Nu bi vit ca bn hay v{ c ng li, iu c ngha l{ bn s gia tng

c rt nhiu lu lng n trang web ca mnh. Bi vit ca bn s c lu
chuyn qua nhiu trang web v{ n vi nhiu c gi m bn khng th tip cn
trn chnh trang web ca mnh.
Nu bn khng th tr li c ba cu hi ny th bi vit ca bn vn cha

sn s{ng ng ti.
C|c trang lu tr bi vit cha y nhng ni dung m bn khng bao gi c

th ng ti trn trang web ca mnh nhiu nh vy.
Vy ti sao vic ny li quan trng v cc bi vit hng lu lng truy cp ti

trang web ca bn trong thi gian d{i nh th n{o? Trc ht nhiu bi vit
c ti u ha chnh x|c s c c v tr trn cng c tm kim theo hai
cch. Cc bi vit bn ng ti trn trang web c th c lit k trn danh
sch kt qu tm kim. Cc bi vit ca bn c ng ti trong trang web ca
ngi khc (bi vit hoc c|c trang lu tr sao chp li bi vit) cng c th
c hin th trong kt qu ca cng c tm kim. i khi bn khng th c

c th hng cao trn trang web vi t kha c th, d bn c gng n mc
no. Tuy nhin, bn vn c th c c th hng tt vi t kha nu bi
vit ca bn c ng ti trn mt hoc nhiu trang lu tr bi vit. Ti sao
? Bi v c rt nhiu cng c tm kim c|c trang lu tr bi vit mt cch t
nhin. Nhng trang lu tr bi vit c ni dung, c c|c ng link inbound
(ng link t nhng trang web kh|c n trang web ca bn) v outbound
(ng link t trang web ca bn n nhng trang web khc), c nhng
ng link cha nhiu t kha v{ (trn Google) chng cng c xp hng.
C|c trang lu tr bi vit cha y nhng ni dung m bn khng bao gi c
th ng ti trn trang web ca mnh nhiu nh vy. C|c trang lu tr bi vit
c th m cc cng c tm kim ang tm kim. l{ mt tin vui cho bn v n
s cho bn c hi cnh tranh.
Th hai, khi bn ng ti bi vit, bn s c bo v di quyn sao chp li.

Quyn sao chp li l tuyn b bn cho php nhng ngi xut bn ni dung
trn web khc v cc ch tp ch in t c quyn sao chp v pht tn bi
vit ca bn trn trang web v tp ch in t ca h. Nu bi vit ca bn hay
v{ c ng li th iu c ngha l{ bn s gia tng c lu lng truy
cp ln n trang web ca mnh. Bi vit ca bn s c lu chuyn qua
nhiu trang web v{ n vi nhiu c gi m bn khng th tip cn trn
chnh trang web ca mnh.
By gi, mt s trang lu tr bi vit, bn cho php sao chp hon ton bi

vit ny bng c|ch ng k. Ti mt s trang web khc (chng hn nh trn
trang web ca chnh mnh), bn c th tuyn b ny cng vi phn tn tc
gi. Phn tn tc gi chnh l{ ni ng link ca bn mang n lu lng truy

cp. cui bi vit bn c th vi dng qung co ngn gn v bn thn
mnh, c th c dng nh th ny:
Joe Smith l mt chuyn gia tip th lin kt, anh ~ kim c hn 100.000
-la mi nm thng qua h thng em li li nhun n gin n |ng ngc
nhin ca mnh. Hy tm hiu xem bn cng c th thot khi cnh i l{m 9
ting 1 ngy, 5 ngy 1 tun nh th no bng c|ch l{m nh Joe, h~y v{o trang
web sau: http://www.bigmoneyaffiliate.com/
Cn v th thut khc? C th bn s tm c nhiu ngi c trn tp ch

in t hn l{ lu lng truy cp trc tip n trang web ca bn? Vy bn
hy lm vic ny vi phn tn tc gi ca mnh:
Jenia l 1 chuyn gia tip th lin kt, ngi ~ kim c hn 100.000 -la
mt nm, thng qua h thng mang li li nhun n gin n |ng ngc
nhin ca c y. C y s dy bn cch lm nu bn ng k kha hc t xa
Thu nhp su con s trong s|u th|ng qua ng link ny:
subscribe.bigmoneyaffiliate.com
Sau }y l{ v d cui cng v cch gn dng tn tc gi cng vi tuyn b cho

php sao chp ni dung:
David John l{ ngi hun luyn ch chuyn nghip trn 20 nm, nu bn c

cu hi no v vic hun luyn ch hy hi David John ti:
http://www.nguoihuanluyencho.com. Tc gi cho php ton quyn sao chp,
bn c th sao chp v pht tn trn mng vi iu kin khng c thay i

ni dung v phi gi nguyn tn tc gi.
ng link trong phn tn tc gi s l mt c my tuyt vi gip bn to ra

lu lng truy cp.
Bn c mun bit cch vit bi theo ch tht d dng khng? Hy xem xt

danh sch t kha ca bn v chn ra t nht 10 cm t kha di ph bin
cc cm t ny gm c ba t tr ln. Chng hn nh cm t c|ch cha d ng
t nhin l{ mt cm t kh| d{i nhng h~y xem liu bn c th lm cm t
ny c th hn na khng, v d nh c|ch cha d ng nm mc t nhin. C
th hn mt cht.
Vic bn phi lm l vit mt bi tp trung vo cm t kha di ny. Bn nn

vit mt bi di t nht 300-500 t. Bn cng cn cm t kha xut hin
trong bi vit s ln c mt khong 3-5% (ni cch khc cm t c|ch
cha d ng nm mc t nhin s chim 3-5% trong tng s t ca bi vit).
Mc d vy bn hy c gng vit mt cch t nhin nht. Bn cn lm cho bi
vit ca mnh c nghe tri chy, trnh cm gic b nhi nht t kha.
minh ha, di }y l{ mt bi vit mu m{ ti ~ vit, c s dng cm t

kha c|ch cha d ng t nhin:
CCH CHA D NG T NHIN CC MO VT N GIN GIM D NG

NGAY LP TC
Vi mt s ngi trong chng ta, vo bt k thi im n{o trong nm, nm

mc, bnh st ma c kh, bi c, c di, cy ci, khi v lng th nui tn
cng h min dch ca chng ta. i khi dng nh chng ta d ng vi chnh

cuc sng hng ngy.
Nhiu ngi s dng ht c|c phng thuc d ng, thuc xt mi, thuc chng
d ng v{ c|c phng ph|p iu tr y t kh|c nhng bnh vn khng thuyn
gim nh h mun.
Gi chng ta s bt u tm hiu. C th c nhng phng ph|p cha d ng t

nhin, sn c, chng ta c th s dng ngay lp tc m{ khng t .
Tin tt l{nh l{ c|c phng ph|p iu tr d ng t nhin hiu qu sn c ngay

trc mt bn. Bn thy y, khng ch tng cng dinh dng hay s dng
c|c phng ph|p cha tr bng tho dc. Trn thc t, chng ta c th gim
d ng bt u t trong nh{, trong chnh mi trng ca chng ta. Nhng tc
nhn giu mt no c th n np ngay trong cn phng bn ang ngi?
tm ra chng ta s kim tra nhng dng gia nh l{ th phm gy d ng

ph bin nht:
B LC MY IU HA
Bn ~ thay b lc m|y iu ha bao lu ri? Nu cu tr li l{ Hn mt

th|ng th bn cn h{ng ng ngay. Hy thay th b lc c, bn bng mt ci
mi. Nu bn tin hy mua mt b lc c cht lng tt hn, n |ng chi
tin. H~y m bo t by gi bn s thay b lc mt thng mt ln.
CC HT BI
Cc ht bi c y trong chn, gi ca bn. Ch git khn tri ging thi th

cha , bn thm ch phi git bng nc nng hoc dng nhiu thuc ty.
H~y lu n bi bn bn ngo{i m cng nh nhng chic gi ca bn.
NHNG TM THM C
Nhng tm thm ca bn c cn git sch bng hi nc? Hay chng ~ c n

mc nn c thay mi? Bn nn hiu rng nhng cht gy d ng trong
khng kh cui cng cng ri xung v nm trn hoc nm trong mi vt
bao gm c nhng tm thm.
CA RA VO V CA S BT KHNG KN
Hy kim tra nhng ch hn v bt xung quanh ca ra vo v ca s ca bn.

Mi khong trng nh c th khin nhng cht gy d ng trong khng kh t
bn ngoi bay vo trong nh.
HY UNG NHIU MT ONG A PHNG
Bn c bit: nhng con ong khu bn sng mang tt c bao nhiu phn hoa
to thnh mt ong? Khi bn ung mt ong c sn xut a phng, bn s
a v{o h thng min dch ca mnh mt liu thuc d ng t nhin gip
gim nh dn cc triu chng d ng.
iu cui cng nhng khng km phn quan trng, hy nh rng nhng iu

trn khng nn xem l li t vn y t. H~y i kh|m b|c s nu triu chng ca
bn nng hn v{ ng thi thc hin nm mo cha d ng t nhin trn.
Bn s cm thy nhanh thi!
Bn hy ch nhng mo trong bi vit mu ca ti v s dng n cho bi vit

ca mnh:
Nu c th hy s dng cm t kha trong tiu bi vit.
H~y c gng lp li cm t kha ny trong mt hai on u ca bi vit mt

cch t nhin nht.
Gia tng mt xut hin ca cm t kha lin quan n ch bng cch

sp xp li trt t ca cc t hoc s dng cc t ng ngha (v d: cha
d ng mt cch t nhin, cha d ng hon ton bng phng ph|p t
nhin, c|c phng ph|p t nhin cha triu chng d ng)
H~y a ra nhng ni dung thc t, nhng thng tin thc v nhng mo

thc t. Bi vit ca bn cn phi cung cp mt s thng tin c gi tr cho c
gi nu bn mun khuyn khch ngi tm hiu thm v mnh.
Mi bi bn vit nn c phn tn tc gi. Phn tn tc gi s cho c gi mt

cht thng tin c bn v bn v{ hng ngi ti trang opt-in ca bn
ly nhiu thng tin hn. Gi s ti mun qung b cc sn phm cha d ng
vi vai tr l mt nh lin kt, v ti lan truyn bi vit ging nh trn. Trong
phn tn tc gi bn hy vit mt on gii thiu i km ging nh th ny:
Ewen Chia cam kt tm nhng phng ph|p cha d ng t nhin, c hiu qu

cho tt c nhng ngi b d ng. Bn c th tm hiu thm v nhng nghin
cu ca ng cng nh nhn cc bn bo co min ph v nhng phng ph|p
cha d ng mi nht bng cch vo trang web http://www.link-to-opt-in-
page.com.
iu quan trng to ra lu lng truy cp thng qua bi vit ca bn l

chc chn rng bi vit ca bn c ng ti v{ c ph bin nhiu ni
nht c th. Vic n{y c thc hin d dng bng cch gi cc bi vit ca
bn ti c|c trang lu tr.
Khi bn gi bi vit ti c|c trang lu tr, hy nh iu c bn l cho php tt

c mi ngi c quyn sao chp bi vit ca bn. C|c trang lu tr bi vit
l nhng ngun thng tin ch yu cho php nhng ngi s hu trang web v
cc bn tin tm kim ni dung thng tin c cht lng cao c th sao chp m
khng phi tr ph bn quyn.
Cng ngy cng c nhiu trang web (chng hn nh blog) s dng cc trang
lu tr bi vit t ng cp nht nhng thng tin mi. Vy nu bn vit
mt bi c cht lng, bn c th ngi nhn n c sao chp li trn hu ht
tt c cc trang web mc tiu kh|c. ng lo lng v vic cho php quyn sao
chp bi vit. Bn vn s hu bi vit ca mnh, v nhng ngi sao chp phi
gi li phn tn tc gi ca bn ng v tr. H cng c yu cu gi nguyn
bi vit v{ khng c bin tp, vit li hay vit nhng ni dung khc da trn
vic sa cha bi vit ca bn.
Bn nn vit t nht mi bi vi nhng cm t kha di khi a ln trang

web ca bn. Bn cn gi nhng bi vit ny ngay lp tc v{ sau tip tc
vi mi bi vit mi trong khong t hai tun ti mt thng.
Di }y l{ danh s|ch mt s trang lu tr bi vit tt nht c th s dng

gi nhng bi vit ca bn.
http://www.articlecity.com
http://www.ezinearticles.com
http://www.goarticles.com
http://www.submityouarticle.com
http://www.articlesbase.com
http://www.articlesbase.com
TH THUT TNG LU LNG 5: TIP TH QUA CC DIN N, NHM

THO LUN
Ti coi cc din {n v{ nhm tho lun l cc thnh phn khng x|c nh bi

rt kh d o|n kh nng to ra lu lng truy cp lu di hay nhanh
chng khi c qu nhiu bin s:
C bao nhiu lu lng truy cp m din {n, nhm tho lun nhn c.
ti hay cc vn c tho lun lp li trong nhm nhanh chng nh

th no.
C|c b{i tho lun ca nhm ~ ng c |nh ch mc bi cng c tm kim

nh th no.
Vic c cc bi tho lun c m cho tt c mi ngi hay i hi ngi

truy cp ln u tin phi ng k t{i khon.
Ni chung, bn c th k vng mt dng lu lng truy cp ln trong mt din

{n hoc nhm tho lun, c bit l khi din {n, nhm tho lun c s
tham gia ca nhiu thnh vin v h am m ch m h quan tm. Thm
vo, bn c th nhn c lu lng truy cp t cc cng c tm kim mt
cch t nhin nu nh din {n c |nh ch mc bi cng c tm kim.
Phng ph|p }y rt n gin:
1) Tm cc din {n hoc nhm tho lun c lin quan ti th trng hoc th

trng ngch ca bn.
2) Hy chc chn rng cc din {n, nhm tho lun ny nhn c lu lng
truy cp ln v cc thnh vin tham gia mt c|ch thng xuyn, hay ni cch
khc l c nhiu ch mi v nhiu cuc tho lun si ni. Bn hy trnh cc
din n, nhm tho lun m{ h{ng th|ng khng c ai ng mt bi no.
3) ng k mt ti khon cho bn v bt u c mt s ch hiu v cm

nhn ca cng ng.
4) Gii thiu bn thn v bt u tham gia tho lun.
5) Ngay khi bn gia nhp vo cng ng hy t mt qung co ngn vi

ng link n trang opt-in ca bn trong file ch k.
tm c cc din {n, nhm tho lun dnh cho th trng mc tiu ca

mnh, bn hy tm trn cng c tm kim a thch, s dng mt vi t kha
hng ti mc tiu cng vi t din {n. Chng hn, bn c th s dng
Google v tm kim cm t din {n cng vi cm t may v| tm kim
nhng din {n lin quan n may v hoc nhng bn tin lin quan n n.
Mt th thut khc bn c th s dng tm kim l s dng nhng cm t
kha chnh trong th trng ca bn vi tng cm t c cung cp bi [tn
ca phn mm bn tin]. Chng hn, mt nn tng bn tin thng dng l Snitz.
Nhng th khc gm c phpBB v vBulletin. Gi gi s, bn ang tm kim
din {n lin quan n ch my quay phim hoc my nh, nhip nh bn c
th g m|y quay phim c cung cp bi Snitz. H~y th tm kim vi Google.
Bn c th tm thy mt vi din {n tp trung vo th trng ngch my nh
hin ra trong kt qu tm kim.
tng }y l{ x}y dng mt quan h tt, tin tng v tin cy nh th{nh

vin trong cng ng din {n. ng ng ti nhng g lin quan n cng
vic kinh doanh hay t cao bn thn. Khi bn l mt thnh vin tch cc
ng gp cho cng ng th t nhin mi ngi s t m v bn v b li ko
bi thng tin trong file ch k ca bn.
Chng hn, bn ang hng ti th trng hun luyn th nui v mt din

{n m{ bn tham gia mi ngi hi cch dy mo dng ci hp i v sinh mi,
l mt chuyn gia, bn s a ra cu tr li hu ch nh sau:
Mo thch lm theo thi quen, chng khng thy thoi mi khi bng nhin phi
thay i v{ c bit chng cm thy rt kh khi t dng phi thay ci hp i v
sinh hng ngy. Khi bn cn thay mt ci hp mi cch tt nht l lm t t,
hy bt u trn hp c vi ca hp mi. Sau vi ngy hy ra sch hp
v{ v{o hp mi v hp c. nh vy trong 5, 6 ngy ra sch hp
ln na v{ v{o hp mi v hp c, l{ vic nn l{m, n ln sau

bn c th thay ton b hp mi, hy vng vic ny c th gip ch cho bn.
By gi, khi bn s dng mt file ch k th iu g s xy ra? Khi bn ng c}u

tr li v c mt khong trng di, bn c th qung co ca mnh:
Nu bn b lm phin bi nhng bn th lm lng ca mnh th ng tht

vng! Bn c th hc c|ch ni theo ngn ng ca chng. Ti c th gip
bn bng cch cung cp min ph bn sao ca b|o c|o c bit L{m th n{o
ni chuyn c vi nhng ch mo ca mnh. Ch cn bn v{o thm trang
web http://www.link-den-trang-opt-in-cua-ban.com.
Bt c ai c bi vit ca bn u c th thy ch k ny. Nu h quan tm, h

s click vo trang web ca bn v{ ng k v{o danh s|ch opt-in. }y l{ kiu
lu lng truy cp rt tt v ngi truy cp u hng n mt vn chung.
TH THUT TNG LU LNG 6: THNG CO BO CH
Thng c|o b|o ch cng l{ mt vn kh x|c nh. Bi v thng co bo ch

vit hay, ni dung ph hp, ng thi im s mang li cho bn lu lng truy
cp ln khi n c tung ra ln u tin. Tuy nhin, n ch c tc dng tng
lu lng truy cp trong thi gian ngn. Mc d vy thng co bo ch vit
hay, c nhiu t kha thng xp th hng cao trong kt qu ca cng c tm
kim.
Bn c th s dng thng c|o b|o ch nh mt tc nhn tng lu lng truy

cp ngay lp tc, v trn thc t thng c|o b|o ch c gi cho nhiu bo
ng cng mt lc. Ni c|ch kh|c, thng c|o b|o ch c t ng phn phi
thng qua mt mng li nhiu trang web ng k cp nhp tin tc vi nh

xut bn thng co bo ch. S lng cc trang web ny c th khin thng co
bo ch ca bn c nh hng |ng k. Chng ta ang ni v h{ng trm trang
web nu khng mun ni l hng nghn.
Cht lng ca c|c trang web cng l{ mt nhn t. Mt thng co bo ch hay

c th xut hin trn cc trang web ln nh Yahoo!, Google News, CNN.com v{
nhiu trang kh|c. iu hay nht l vic gi c|c thng c|o b|o ch ng trn
nhng trang web ny hu ht l min ph. Trong khi hin gi c|c phng ph|p
gia tng ph ca thng hiu thng phi tr ph. Chng hn, qung
b trang web bn s phi tr ph nu mun thng co bo ch ca mnh c
ng trn nhng trang web thc s ni ting. Mc ph m bn phi tr thng
gm tin tr cho ngi bin tp gip sa thng co bo ch ca bn t tiu
chun ng ti trn nhng trang web ni ting ny.
Quy tc u tin to ra mt thng co bo ch hay l phi c thng tin gi tr.

Mt thng co bo ch khng phi l mt thng bo hay qung co v sn phm.
iu s gip bn khng b chch hng vi nguyn tc ch o quan trng ny
l t hi mnh: Ti c th lin kt li cho hng ca mnh vi mt ch hoc
mt vn mi, hp dn hin nay c khng? L{m th no bn c th to ra
mt sn phm hoc mt li cho hng c gi tr, trong khi vn to ra c mt
thng c|o b|o ch nh mt cng c tip th hiu qu? Bn c th thc hin vic
ny bng cch bin li ch ch yu ca sn phm thnh mt tiu tin tc.
l{ gii ph|p c thng tin gi tr.
Chng hn, tiu ca bn c th l{ Mt gii ph|p n gin cho bnh au

lng nu bn thy mt sn phm a ra mt gii ph|p c |o, n gin
cha bnh au lng. Quy tc th hai l thng co bo ch phi theo mt hnh
thc chun. Hnh thc ny da trn cc ch dn bo ch s dng trong hu ht
c|c c quan truyn thng. Nhng ch dn l{:
Thng c|o b|o ch phi c mt tiu .
Thng c|o b|o ch thng c c|c mc.
Thng c|o b|o ch phi c ngun gc hay ngun thng tin (chng hn a
im).
Tip n l phn thn ca thng co bo ch.
C|c thng tin thm hoc thng tin lin h c th t cui thng co.
Ti s a ra mt v d minh ha cho tt c nhng c im trn, di }y l{

mt thng co bo ch mu cho mt sn phm tng tng:
GIM AU THT LNG: C TH N GIN HN BN NGH CC CN AU

GIM MT CCH NG NGC NHIN
PHILADELPHIA, PA au tht lng cc nghin cu cho thy c nm ngi

trong chng ta th t nht c mt ngi b au tht lng mt ln trong i. Mc
d vy, i vi nhiu ngi, au tht lng c th tr thnh chng suy nhc,
kinh nin. Trong khi nhiu ngi b au lng d{nh tin cha bnh bng
phng ph|p nn xng khp th c ngi li tm c cch gim au |ng
ngc nhin.
John Doe, tc gi ca Phng ph|p cha au tht lng ~ ph|t trin mt lot
c|c phng ph|p iu tr n gin ti nh{ gim nh cn au cho rt nhiu
ngi s dng.
Jane Smith mt ngi b bnh au tht lng l}u nm cho bit: Phng ph|p
cha au tht lng ca John l{ phng ph|p u tin ti thy ~ ch ra cn
nguyn gy ra cn au v c mt dinh dng v{ t}m l iu m hu ht cc
phng ph|p iu tr kh|c khng ni n.
(Lu : bn c th a ra nhng trch dn nh vy chng thc cho nhng

li ch ca sn phm m bn k ra trong nghin cu ca mnh.)
Khng ging c|c phng ph|p iu tr khc, ph thuc vo cc bi tp th dc

thng thng tng cng sc khe cho phn lng s mt hng tun
gim au, phng ph|p cha au tht lng ca John ch mt v{i ng{y.
Liu phng ph|p n{y c hiu qu vi tt c mi ngi hay khng?
Tc gi Doe cho bit: phng ph|p n{y hiu qu vi hu ht chng au lng,

tr trng hp b au ct sng nghim trng th bn nn tham kho kin bc
s gia nh trc.
c thm thng tin v Phng ph|p cha au tht lng, mi vo

http://www.trangwebcuaban/trang-opt-in-cuaban.
TH THUT TNG LU LNG 7: CC CHIN DCH RAO VT

Rao vt trn mng tng t nh qung co trn bo giy, c bit qung co

trn Internet thng r hn nhiu (i khi cn min ph) v cho bn nhiu ch
ng hn mt cht.
Bc u tin ca bn l{ ngh ra khong bn n nm mu rao vt ng

trn c|c trang web kh|c nhau. Tiu rao vt lun l phn quan trng nht, v
n s l{ ng link mi ngi click vo xem qung co ca bn. Bn cn
ngh ra mt tiu n tng, thu ht s ch . Phn thn ca rao vt s tng
i ngn. Ch bn ng qung co nhiu hay t ty thuc vo tng trang
web rao vt.
Di }y l{ mt mu rao vt mu minh ha cho iu ti ni:
XA B N NN TRONG TH TN DNG TRONG 365 NGY HOC T

HN?!
Bn ang phi cht vt kim tin thanh to|n c|c ha n v{ ch n ng

khng? N nn trong th tn dng khin bn cng thng v vi hu ht mi
ngi, dng nh l{ kh khn khng th vt qua c.
Tuy nhin, ti s ch cho bn mt b mt bn c th tr ht n nn trong

vng mt nm hoc cha n mt nm. N khng h rc ri hay i hi phi
kho lo, v bn cng khng phi chu ng vic ct gim ngn sch. N rt
n gin, ch cn bn lm theo tng bc vi mt h thng ~ c chng
minh thc s hiu qu.
Hy tm hiu k hn trong ng{y hm nay!

http://www.duonglinkdentrangopt-in.com
Di }y, ti s cung cp cho bn danh sch hu ht cc trang web rao vt

ph bin nht. Tuy nhin, trc ht ti cn ni v mt trng hp c bit.
Trng hp c bit ny l trang Craiglist (http://www.craiglist.org). Craiglist
nhn c ngun lu lng truy cp khng l v n c th l mt m vng
thc s bn qung co min ph. Tuy nhin, bn cn phi bit s dng dch
v n{y ng c|ch. Cng ng trn trang web Craiglist rt nghim ngt v
qung co kinh doanh. Nu bn t qung co sai chuyn mc, qung co ca
bn s b |nh du v xa b. Thm ch e-mail hoc a ch IP ca bn c th b
cm s dng trang web ny nu vi phm lut qu nhiu ln. Mt iu cng rt
quan trng l bn phi hng lu lng truy cp trn Craiglist ti trang tm
thi ca mnh khi bn cung cp thng tin min ph. ng link trc tip ti
trang bn hng gn nh chc chn s khin bn gp rc ri.
Khi bn vit qung co, hy tp trung vo thng tin m bn em li cho mi

ngi (qua danh sch ca mnh) hn l{ sn phm hoc mi cho sn phm
bn nh bn. Hy nh: mc tiu l thu thp thng tin ca nhng ngi ng
tham gia opt-in vo danh sch ca bn. Sau , bn c th theo ui tng
cng s quan tm ti li cho hng ca mnh.
Di }y l{ danh s|ch hu ht cc trang web rao vt ph bin nht :
http://www.usfreeads.com
http://www.sell.com
http://www.classifieds.yahoo.com
http://www.adlandpro.com
http://www.domesticsale.com
http://www.classifiedads.com
http://www.adpost.com
TH THUT TNG LU LNG 8: MNG X HI
Nu bn mun c thm nhiu ngun lu lng truy cp min ph th i khi

bn phi i xa hn nhng c|ch thng thng. Cc trang mng x hi rt thnh
h{nh v{ em n cho bn c hi c |o t nhn bn, ln ting qua
Internet. Nhiu im lin lc c a ra trn c|c trang web nh:
MySpace
Friendster
Facebook
Tagged
Squidoo
HugPages
Tt c c|c trang web trn em n nhng c hi |ng kinh ngc thc y

lu lng truy cp ca bn. D mt s trang web khc nhau v chc nng,
nhng tt c u c nhng tnh nng m rng cho php bn to ra nhng cng
v lin kt bn ngoi m bn c th s dng qung co cho trang chnh ca
mnh. Bn cng c th a ra mt s ni dung c |o bng cch s dng cc

cng c kh|c nhau c cung cp trn mi trang web. Chng hn nh bn c
th s dng MySpace ng ti thm cc bi vit (trn blog ca bn) hoc
cc bn tin vi nhng thng b|o c bit. Hy s dng v tr vit khu hiu
qung co URL trang web ca bn.
C|c trang web nh Squidoo v{ HubPages thm ch cn c nhiu tnh nng hn.
Bn c th xy dng mt mng li c gi bng cch kt hp vi nhng trang
web thnh vin chia s cng s thch. Mc tiu ch yu ca bn trn nhng
trang web ny l to ra nhiu khu vc pht tn ni dung, xy dng danh
ting v{ gia tng ph thng hiu ca bn. Theo mt c|ch n{o , bn c
th bin mnh thnh mt ngi sao trn mi trang web ny nu bn cung cp
ni dung hp dn. Cc trang web ny rt l tng chia s bi vit, video v
nhng loi ni dung truyn thng khc m bn mun lan truyn v ni dung
s c truyn t trang web ny sang trang web khc v lin kt vi cc mng
li thnh vin khc. Mc d vy, hy nh mc tiu ch yu ca bn l{ a
c nhiu ng link tr li trang opt-in chnh ca mnh.
TH THUT TNG LU LNG 9: VIDEO LAN TRUYN V PODCASTING
Nu bn mun din thuyt v cc ch trong th trng, th hy cn nhc

vic to ra cc file video hay audio podcast (podcast l cc file audio v video
c th ti xung t mng Internet-ND). Ni cch khc, bn c th bin bn tin
ca mnh thnh nhng phin bn a phng tin ri sau ph}n ph|t n trn
cc trang web sau (dnh cho video):
YouTube
Google Video
MySpaceTV
AOL Video
Revver
V cc trang web sau (dnh cho podcast)
Podcast.Net
Apple iTunes
Podcast Blaster
Phng ph|p n{y mang li rt nhiu li ch. Vic a thng tin th{nh dng
audio v video cho php bn truyn ti c tnh mnh m hn so vi t dng
vn bn. N cho php bn thu ht s ch ca mi ngi vo nhng quan
im bn thc s mun nhn mnh, bi v vn phong c truyn ti s r
r{ng hn nhiu. Nu bn thy kh truyn ti vn phong ca mnh n mt c
gi bng vn bn, th bn c th ty s dng nhiu hnh thc khc nhau.
Hn na, s dng nhng phng tin truyn thng ny s cho php bn tip
cn nhiu c gi hn l{ ch theo ui nhng ngi tm kim trn Internet.
Thc t, bn s thy c|c video YouTube c ng ti trong h s ca mi
ngi trn MySpace. Bn cng s thy nhng on audio v{ video c tch
trc tip t c|c trang web n{y v{ ng ti trn cc blog c nhn trn Internet.
Phng tin truyn thng v cc trang mng x hi b tr cho nhau v{ iu

ny gip bn c c ph v{ lu lng truy cp. Hy nh rng tt c nhng
trang web n{y c nh hng ni dung bi s tham gia ca cng chng.
Phng tin truyn thng trn c|c trang web n{y c chia s v cung cp ni
dung cho cc trang khc, v vy c|c trang web n{y thng c mt s phn
ging nhau.
s dng video lin kt to ra lu lng truy cp, bn cn phi lm thm

mt s vic nhng }y l{ mt phng ph|p hin i v rt hiu qu. tng
ch yu ca cc video lin kt l to ra cc ni dung chun b bn hng,
chng hn nh minh ha hoc hng dn s dng sn phm qua video, sau
bn c th phn pht chng trn cc trang web lan truyn video khc nhau
trn Internet nh YouTube v{ Google Video.
Gi s bn ang qung co phn mm ghi }m trn m|y tnh mi ngi c

th son v ghi m nhc ca chnh mnh ngay trn my vi tnh. Bn c th to
ra mt video ghi li hnh nh mn hnh cho thy vic bn son mt ca khc
n gin. on video ny c th bao gm cc cnh bn chn nhc c, ct v
ghp bi ht, thm cc hiu ng cho mi ngi thy s dng sn phm
ny d d{ng nh th no. Cui cng bn s biu din c b{i h|t cho mi
ngi thy tc phm ca mnh. Cui on video bn c th thng bo (hoc
a ngun tin) nh th ny:
Bn t sng tc nhc trn my vi tnh? Hy tm hiu ti

http://www.youraffiliatesite.com.
Bn thy y, n gin bn ch cn hng h n trang web ca mnh bn

nm c nhng thng tin v h v tip tc cho hng.
Phng php ny rt hiu qu v mt s l do sau:
BNG CHNG X HI
Nhng ngi xem s thy mt ngi n{o (bn) thc s s dng sn phm,
v vy h s t hi sn phm ny hot ng nh th no v c tc dng nh
th no vi h.
MINH HA LI CH TRC TIP
Mt s tin ch kh c th din t bng li v mt s ngi s hiu r khi xem

hnh hn l{ c hng dn. Vi video, c hai vn n{y u c gii quyt
bi v tin ch c minh ha trc tip, ngay trc mt khch hng tim nng.
NI DUNG C CHT LNG CAO HN
Gii thiu qua truyn thng a phng tin th mi ngi s thy thch th v
d hiu hn nhng bc th ch{o h{ng truyn thng. Bn khng ch bn hng
cho khch hng tim nng, m{ bn cn mang n cho ngi nim vui c
s hu sn phm.
V tt c nhng l do n{y, phng ph|p video lin kt c th thc s to ra lu

lng truy cp ln. YouTube v Google Video ch l hai trong s hng t trang
web nhn hng triu lt truy cp v c hng triu ngi xem mi ngy. Cc
trang web n{y c xy dng d dng chia s c|c video. C|c video c
yu thch s c pht tn li t trang web ny sang trang web khc, thm ch
c a ln c|c trang web v{ blog c| nh}n. Khi mi ngi mun chia s mt

on video, tt c nhng g h phi lm l sao chp mt dng m miu t v
on video s c gn ngay vo trang web ca h.
TH THUT TNG LU LNG 10: LY TRM LU LNG T CC

BLOG
Mt cch d d{ng ly trm ngi truy cp mc tiu t cc trang trang

web c lu lng truy cp ln l{ ng tr li (hoc bnh lun) ln nhng blog
ni ting. Trong mt thi gian di, hu ht mi ngi u xem c|c blog nh l{
mt kiu nht k trn mng nhng v{i nm gn }y chng ~ tr thnh nhng
cng c tip th hiu qu. Thc t, mt s ngi vit blog, c bit l nhng
ngi vit blog lm chnh tr ~ tr thnh nhng ngi ni ting trn knh
truyn thng ln ny. Blog ca ti trn trang http://Ewenchia.com cho php
ti giao tip mc c| nh}n hn nhiu vi nhng ngi ng k nhn bn
tin v khch hng, truyn ti nhng ni dung c |o v{ qung co tt c
nhng trang web v nhng sn phm lin kt khc ca ti.
Mc d vy, vn cn ch }y l{ hin nay, hu ht mi th trng m bn

mun thm nhp u c t nht vi blog ni ting cung cp ni dung cho c
gi ca th trng . iu bn c th chc chn }y l{ nhng thnh vin
trong th trng ca bn, nhng ngi dnh thi gian s dng thng tin ny l
nhng khch hng rt tim nng v{ am m.
Do , chng ta h~y ni v qu trnh ly trm lu lng truy cp thng qua

nhng bnh lun trn blog. Hu ht nhng ngi ch blog cho php ngi truy
cp trao i vi h bng c|ch |p li nhng ni dung ng ti trn blog. Chng
hn, ti c th ng mt bi vit trn blog, chia s mt s quan im mi v

tip th lin kt hoc thng bo v vic tung ra sn phm sp tim ri nhng
ngi truy cp ca ti s |p li bng nhng kin, cu hi v gi ca h.
Di }y l{ nh chp mn
hnh ca mt bi trn blog
ca ti:
Hy ch sau phn cui

trong bi vit trn blog ca
ti c mt phn ngn tip
theo, gm c mt ng
link ti nhng bnh lun m
bn c ~ |p li bi vit.
Trong trng hp ny, bn
c th click v{o ng link Bnh lun xem v{ ng nhn xt ca chnh
bn. Mc d vy, trn mt s blog, nhng li bnh lun c hin th trc tip
ngay di bi vit mi nht c ng. Khi bn click v{o ng link Bnh
lun, bn s thy nhng nhn xt m mi ngi ~ ng:
By gi, hy lu vic bn
c th lm }y. Gi s
bn cng chn th trng
ngch tip th lin kt ging nh ti, v{ bn mun ly trm mt s ngi truy

cp ca ti. iu bn s l{m l{ ng ti mt nhn xt su sc cho bi vit ca
ti ri a ng link ti trang opt-in ca mnh. Bn cn a ra ni dung nhn
xt thch hp v hu ch vi vic tho lun ni chung. Mt iu bn khng nn
lm l spam blog ca mi ngi vi nhng nhn xt v ngha ch v cn li
ng link. Thay v{o , h~y ch ti iu m tc gi blog ~ ni v{ a ra
mt nhn xt c ngha. Gi s ti ng mt bi vit v sai lm m nhng nh
tip th lin kt mi vo ngh thng mc phi. Bn c th ng mt nhn xt
ging nh th ny:
Cho Ewen, anh c mt quan im hay v vic la chn cc sn phm c t l

chuyn i cao. Lc u ti cng ~ sai lm khi c gng qung co cho bt c
th g nghe c v hay. Theo quan im ca ti, t l chuyn i cng quan
trng khng km vic la chn mc tiu thch hp, nu khng mun ni n
cn quan trng hn. Hy vng rng, nhiu nh tip th s bt u dy khi nim
ny cho nhng ngi mi v n thc s l mt nhn t quan trng b b st.
Tn ca bn
http://www.your-optin-page.com
Vic ny rt n gin phi khng? Bn ch cn ni c cn c. Li bnh lun ca

bn c th ch ho{n to{n l{ a ra kin, hoc bn cng c th a ra mt s
thng tin cao nhng thng tin trong bi vit ca tc gi. Bn c th ng
tnh vi tc gi hoc khng ng tnh v to ra mt cuc tranh lun nh. Ti s
cho bn thy mt v d. Gi s bn c c mt bi vit trn blog ca mt
ngi n{o tuyn b rng mi ngi c th gim cn bng cch mi ngy
ung mt galng nc mui. Tt nhin, bn bit iu ny rt nc ci v cng

vic ca bn l{ ngi cung cp thng tin gip mi ngi bit s thc. V vy
bn s son mt bnh lun i lp vi thng tin:
Cho Joe. Ti xin mn php khng ng vi bn. Nc mui ?? Nu bn

hiu v khoa hc bn s bit vic ny ch lm bn mt nc. N khng thc s
gip bn gim cn m ch lm gim lng nc trong c th. C nhiu phng
php tt hn v{ an to{n hn nhiu m mi ngi c th s dng gim cn
nhanh chng. Ti bit r bi v lc n{o ti cng tm hiu chng. Ti ngh t nht
c hai phng ph|p gim c}n lin quan n vic thay i n s|ng ca bn
v n s c hiu qu trong khong by n mi ngy.
Tn ca bn
http://www.real-fat-loss.com (opt-in page)
Bn c th |nh cc rng bn s c c lu lng truy cp t li bnh lun

ny. Thc cht, bn ~ ly trm khng ch lu lng truy cp m cn c mt
cht nh hng v v tr chuyn gia ca ngi s hu blog. Bn cng c th
gi la chn cc gii php khc m mi ngi mun tm kim. Lc vic
click v{o ng link ca bn s tr thnh mt s thc gic t nhin.
Phng ph|p d dng nht tm c|c blog hng n khch hng mc tiu
trong th trng ca bn l tm kim qua c|c trang lu tr blog. Nhng trang
lu tr n{y c sp xp theo c|c th mc gip bn d dng xem qua cc blog
hin c v tm mt blog hng ti th trng ca bn. tm nhng ngun t
liu ny bn c th bt u bng cch tm kim trn Google vi cm t blog
directory (lu tr blog). Bn cng c th tm kim vi cm t kha v th

trng ngch ca bn kt hp vi t blog, chng hn nh blogging golf.
Phng ph|p d dng nht tm c|c blog hng n khch hng mc tiu
trong th trng ca bn l tm kim qua c|c trang lu tr blog.
Di }y l{ danh s|ch c|c trang lu tr blog bn c th tm kim:
http://www.blogcatalog.com/
http://dir.blogflux.com/
http://www.technorati.com/
http://blogsearch.google.com/
http://www.findblogs.com/
http://www. blogsearchengine.com/
Cui cng, bn ng qun ln theo bt c ng link no bn thy. Gi s bn

vo mt blog trong th trng ngch v thy h lin kt vi c|c blog tng t
hoc cp n mt blog khc trong bi vit, hy chc chn rng bn s ln
theo nhng ng link ny v chng c th dn bn n c th gii blog lin
quan.
TH THUT TNG LU LNG 11: LY TRM NHIU LU LNG HN

T CC TRANG WEB NI TING
Tip tc vi phng ph|p ly trm lu lng truy cp t blog, ti xin nhn

mnh rng bn hy tm kim thm c|c trang web c lu lng truy cp ln
cho php ngi truy cp ng c|c bnh lun, vit c|c b{i |nh gi| v sn phm
v tr li cc cu hi. Mt s trang web ln m bn cn truy cp l:
Amazon.com
Epinions.com
Yahoo! Answers (http://answers.yahoo.com)
AllExperts.com
Answerbag.com
Ask Metafilter (http://ask.metafilter.com)
Mi trang web trn cho php ngi truy cp trao i vi nhau theo mt s
c|ch nh mt phn trong mt cng ng ln. V d: Amazon.com cho php cc
th{nh vin ~ ng k c ng c|c b{i vit bnh lun v sch, m nhc v
cc sn phm kh|c. Trong c|c trang nh Yahoo! Answers v{ Answerbag, tt c
ni dung u do ngi dng nh hng. Mi ngi vo nhng trang web tr
li/ t vn n{y tm s gip trong mi vic, t thay mt chic lp xe n
nhng li khuyn cho s nghip. Phm vi cu hi m mi ngi hi trn
nhng trang web ny khng c gii hn. Vic bn c th lm l tm kim cc
sn phm hoc cc cu hi c th v th trng ca mnh v{ thu ht lu lng
truy cp bng cch vit b{i |nh gi| cng nh tr li cc cu hi ca mi
ngi. Chng hn, gi s bn vo trang Yahoo! Answers v thy mt thnh

vin hi cu hi nh sau:
Cho mi ngi, ti gp rc ri ln vi th tn dng. Ti tng rng c th

thanh ton tt c cc th tn dng ca mnh (ti c 5 th v tng s d t{i
khon ca chng l{ 15 nghn -la) nhng l~i sut ca ti qu| cao, hn na, ti
~ chm thanh ton mt s khon. N ~ vt khi tm kim sot v ti bt
u lo s. Mc d vy ti khng mun tuyn b ph sn. Ti nn lm g by
gi??
By gi, nu bn ang hng n th trng qun l ti chnh v c mt li

cho hng c th v mt cun s|ch in t dy mi ngi cch thot khi n
nn, th }y l{ mt cu hi tuyt vi bn tr li. Bn c th tr li cu hi
n{y nh sau:
Xin cho, ti bit bn cm thy nh th no! mn n t th tn dng c th l

mt cn |c mng. Nhng may mn l bn vn cha ri v{o tnh hung xu
nht. Ti khng bit tnh hnh c th ca bn (bn qun l tin bc khng tt?
hay khng kim tin vi cng vic ca mnh?), nhng ti c mt s thng
tin c th gip ch cho bn. Trc ht bn c th gi in cho tng ngi cho
vay (nhng ngi bn phi thanh to|n ng hn) v{ {m ph|n vi h v li
sut hp l hn. Hu ht mi ngi khng ngh n vic ny. Thc s n gin
ch l mt cuc in thoi. L do l: h mun bn tip tc l khch hng ca
mnh. Nu vic khng hiu qu th bn cn xem xt mt qu trnh gi l{ S
tha thun v Toi nguyn (Accord and Satisfaction). Qu| trnh n{y l{ vic
{m ph|n vi cc cng ty th tn dng thanh ton khon n. l{ mt
khon tin mua li (c quyt nh bi ngi cho vay), thng l t l phn

trm trn mi -la trong tng s n. Chng hn, nu bn n 5 nghn -la h
c th chp nhn cho bn thanh to|n 2 nghn -la, ngha l{ bn ch tr 40 xu
cho mi -la m bn n. Ti khng khuyn bn t l{m nh vy. c c
tha thun tt nht, bn cn c gip v php lut hoc tr gip t mt
cng ty qun l n, nhng bn cn la chn cng ty cn thn v mt s cng ty
c th khin bn gp rc ri hn c hin ti. Ti rt vui c cung cp thm
thng tin cho bn nu cn, v{ ti c hng dn min ph trn trang web ca
mnh: http://www. get-out-of-debt-now.com. (get-out-of-debt-now: thot
khi n nn-ND)
Mc ch ca vic vit cu tr li n{y tng t nh tip th qua bi vit. Bn

cn to dng c s tin cy v hnh nh mt chuyn gia trong khi thc hin
vai tr mt ngi cung cp thng tin. C rt nhiu ngi vo nhng trang web
ny, v bn s c lu lng truy cp t bt c ai nhn thy bi vit |nh gi|,
bnh lun v tr li ca bn. Lu lng truy cp ti trang web ca bn s n
t lin kt vi trang opt-in nh v d trn. Trn cc trang web nh Amazon,
vic n{y thng c thc hin bng cch to URL nh mt phn trong tn
ng nhp bn dng ng k. Trn c|c trang web nh AllExperts, bn
thng trao i thng qua mt din {n, v vy bn cn s dng phng ph|p
file ch k. Cui cng, c|c trang web nh Yahoo! Answers thng cho bn t
URL vo phn thn trong bi tr li ca mnh v bn cng c th t ng
link n trang web ca mnh trong phn s lc tiu s ngi s dng Yahoo!
Nhng quy nh n{y thay i ty theo tng trang web, v vy, hy chc chn
rng bn ~ xem xt k bit r nhng quy nh v hn ch v vic t
ng link ti trang web kh|c, sau tm c|ch tt nht a ng link ca

bn n vi nhng thnh vin khc.
TH THUT TNG LU LNG 12: CUNG CP NI DUNG V XY DNG

BLOG CA CHNH BN
Cho php mi ngi ti xung v sao chp li bi vit ca bn vn l mt chin

lc c chng minh c hiu qu qua thi gian. Tuy nhin, by gi n cng
c coi l cch lc hu sao chp ni dung. Khi k thut pht trin nhng
nh xut bn ~ tm ra mt cch thc mi v d d{ng hn thu gom v sao
chp ni dung. Sau khi tn nhiu cng sc ct, ghp v{ nh dng li cc bi
vit c bit l trn cc trang web ln. Nhng nh xut bn cn c mt cch
cung cp ni dung trc tuyn hiu qu hn c|ch g t ng v gip h
rnh tay. Mt tiu chun mi c gi l{ RSS ~ ra i nh cu tinh ca h.
Really Simple Syndication (Dch v cung cp thng tin cc k n gin), Real-
time Simple Syndication (Dch v cung cp thng tin n gin tc thi) hoc
tm lc nhiu trang web l{ nh dng c s dng cung cp ni dung
web. Mt phn din gii y v cch thc hot ng ca RSS hot ng
vt qua phm vi ca kha hc n{y, nhng ti s gip bn hiu mt s khi
nim c bn.
RSS lin quan n vic lp trnh t ngi bit n. Ni mt c|ch n gin nht,
tt c i hi mt cht kin thc v Javascript. Cch thc hot ng l: khi mt
ngi truy cp vo mt trang web c cung cp RSS, m trong trang web ny
s cp nht ni dung (hoc ng link tiu dn n ni dung) t cc trang
web khc. Chng hn nh trang web A a tt c ni dung ca h cung cp
cho nhiu trang web khc v h cung cp m cn cp nht c ni dung

ca h. Trang web B (v trang web C, D,) b sung m~ n{y tm ra v t
ng cp nht ni dung ca trang web A.
l{ vn k thut. iu quan trng bn cn hiu l bn c th c nhiu lu

lng truy cp hn khi gi bi vit ti c|c trang web lu tr c cung cp RSS
t ng, v khi bn b sung RSS chc nng cung cp vo chnh trang web ca
mnh, bn s cho php cc trang web khc cp nht ni dung trc tip t trang
web ca bn.
Bn c th c nhiu lu lng hn khi gi bi vit ti c|c trang web lu tr c

cung cp RSS t ng v khi bn b sung RSS chc nng cung cp vo chnh
trang web ca mnh, bn s cho php cc trang web khc cp nht ni dung trc
tip t trang web ca bn.
Ti s cung cp cho bn mt danh s|ch y cc trang cung cp RSS. Nhng

trc ht chng ta cn tm tt v nhn t blog. Weblog hay blog vn l xu
hng trc tuyn c nhiu ngi say m nht. C th bn ~ bit mt s
trang to blog ni ting:
http://www.blogger.com/
http://www.livejournal.com/
http://www.myspace.com/
LiveJournal v MySpace ph bin vi lp tr hay lt trang web. Chc nng

ca chng ging nht k c| nh}n hn. Tuy nhin, MySpace l{ mt cng c lan
truyn ni dung, c bit vi cc ngh s v nhc s. Ti coi nhng trang web

n{y l{ li ch th nghim, ngha l{ nu bn chn s dng nhng trang web
ny th hy thn trng. Hy th nghim chng nhng ng da vo chng. Ti
khuyn bn nn s dng Blogger to blog cho mc ch kinh doanh. Hin
gi Blogger c s hu v{ iu hnh bi Google. Ti khuyn bn nn xc
nh cho blog ca mnh mt tn min c |o. Ni c|ch kh|c h~y la chn
blog ca bn c a ch http://www.tentrangwebcuaban.com hn l{
http://blogger.com/username-cuaban.
Bn c mt s la chn vi phn mm to blog trn trang web ca mnh

trong c mt s phn mm min ph, mt s phn mm min ph vi ngun
m. Mt s tin ch ph bin nht gm c TypePad, B2Evolution, WordPress
v PHPNuke. Nhng chng trnh n{y l{ nhng chng trnh chy trn my
ch . My ch lu tr trang web ca bn c th ~ cung cp min ph mt s
tin ch ny. Hy xem bng iu khin hoc khu vc qun l ca bn vi mt
tin ch tn l Fantastico. Tin ch ny cho php bn c{i t cc tp lnh ny,
d ch hiu bit cht t v k thut. Bn cng c th yu cu tr gip k thut
t cng ty cho thu my ch.
By gi, chng ta b{n n vn : Ti sao li l blog? Lp blog cho php bn

ng nhng ni dung v bi vit ca mnh mt c|ch thng xuyn v d dng.
Nu bn gp kh khn vi vic to ra mt trang web cho chnh mnh, th lp
blog c th l gii php. Giao din in hnh ca blog c nhiu im ging nh
mt b x l vn bn. n gin, bn ch cn g bi vit ca mnh vo ngay
trnh duyt trang web, click nt Post (ng ti) v ngay lp tc ni dung bn
vit s xut hin trn trang web ca bn.
Cc blog cng cho bn c hi ng ti ni dung tch bit vi trang web bn

hng chnh ca mnh. Ti sao iu ny li quan trng? Bn ~ thy trang cho
hng theo kiu marketing trc tuyn v truyn thng ri y. Tt c nhng g
bn c ch l mt trang web cha li cho hng v mu ng k (thm hnh
nh sn phm nu l{ trang web b|n h{ng). H~y nh rng trang web ca bn
ch c chc nng li ko kh|ch h{ng thc hin mt trong hai la chn: |p li
li cho hng hoc b i. Bn khng mun khin cho ngi truy cp bi ri.
Bn cng khng mun ngi cm thy ~ bit ht mi th cn bit t cc
bi vit ca bn. Nu bn ng nhng link lin kt ni dung trong trang opt-in
hoc trang bn hng, th bn s c nguy c tha mn s t m ca ngi truy
cp trc khi ngi click v{o nt Mua Ngay. Tht |ng tic, chnh l{ mt
trong nhng hn ch ca cc trang web marketing trc tip, ch c mt trang
kiu truyn thng v{ l{ ni mt trang blog tch bit ca bn xut hin.
Gi s, bn mun c nhiu khng gian chun b bn hng v cung cp thng

tin cho nhng khch hng tim nng. Tt hn ht l bn h~y a ra mt sn
phm thit thc i hi phi cp nht thng xuyn. Bn cng c th cung cp
cho c khch hng hin ti v khch hng tim nng c|c tin tc v nhng sn
phm mi nht ca mnh, cc chng nhn, kt qu ni bt Bn c th lm tt
c vic ny ch vi mt blog.
ti ly cho bn mt v d r rng. C mt s ngi s hu v cho bn phn

mm nghin cu t kha. Ti bit trong s c t nht hai ngi to c
blog mang li hiu qu ln. H s dng blog ca mnh lm nhng vic sau:
Thng b|o c|c chng trnh khuyn mi;

Thng b|o n khch hng hin ti nhng cp nht mi nht v phn mm;
Vit cc bi vit chuyn su v nghin cu t kha;
Vit cc bi vit/bo co v cc nghin cu th nghim m h ang thc

hin, s dng chnh nhng sn phm h bn.
Vic ny c nh hng rt ln. Bn thy y, h ~ minh ha nhng li ch

ngay lp tc. Mt ngi n{o nhn thy trang trang web bn hng v vn
phn vn c th vo blog v hiu r hn v cng dng thc s ca sn phm.
ng thi blog to nn thc cng ng. Gi s, ngi truy cp vn cn ang
ph}n v}n c c nhng li bnh lun ca nhng kh|ch h{ng kh|c ~ ng
trn blog. Gi }y, iu khin v khch trin vng ny do d chnh l s tht
vng v c v nh }y l{ cuc tho lun ca nhng ngi trong cuc. Tr khi
v khch mua sn phm, cn nu khng ngi vn ngoi cuc. ng mc
sai lm, mong mun c nhp cuc s thi thc rt nhiu khch hng tim
nng t nguyn tr thnh khch hng thc s.
Ngoi vic to lu lng truy cp t blog ti trang web bn hng ca bn v

ngc li, bn cng c th thu ht nhng ngi truy cp mi ti blog ca
mnh, ri sau a h ti trang web bn hng ca bn. Cc blog thu ht lu
lng truy cp theo mt s cch khc nhau:
C|c cng c tm kim b thu ht ti nhng ni dung mi;
Cung cp thng tin cho nhiu trang web cng lc dng k thut blog and
ping ;
C|c trang lu tr blog cng ng;
Blogger lin kt ti nhng blogger khc.
Chng ta s ni k hn v vic cung cp thng tin cho nhiu trang web cng
lc v k thut blog and ping khi bn ~ quen thuc vi cc khi nim khc.
Phn mm blog ca bn nn xy dng mt mc cung cp thng tin cho nhiu
trang web cng lc bn c th s dng ngay lp tc. N cng nn c mt
chc nng gi l{ blog and ping, bao gm mt s tin ch. V c bn l{ mt
chc nng thng b|o t ng. Vic bn lm l thu thp mt danh sch cc
trang web bn mun thng bo khi c bi vit mi trn blog ca mnh. Bn
thit lp nhng trang web n{y ping hoc thng bo bt c khi no bn ng
mt ni dung mi. Khi ping mt trang web, bn mi h thng cp nhp thng
tin ca h tm kim ni dung mi nht ca bn (mt kiu tm kim thu lm
nhng trang web mi).
Ti phi thm mt cnh bo }y. Nu bn s dng chc nng n{y, bn phi

thn tng vi s trang web m bn ping cng nh s bi vit bn ng trong
mt ngy. V c nhiu cng c t ng, s c mt im qu ti hng nghn
ngi s dng chc nng ping, khin my ch ca cc trang web khc b treo.
Di }y l{ mt s trang web bn nn xem xt cho nhu cu cung cp thng tin

ca mnh:
http://www.goarticles.com
http://www.freesticky.com
http://www.articledashboard.com
http://www.amazines.com
http://www.freewebsubmission.com
V{ di }y l{ mt s ngun hu ch to blog:
http://www.blogger.com
http://www.wordpress.com
http://www.masternewmedia.org/rss/top55
http://www.rsstoblog.com
http://www.netforbeginners.about.com/od/bloggingbasics
TH THUT TNG LU LNG 13: NHNG BN BO CO LAN TRUYN
Nu khng c g c bit th nhng b|o c|o n{y khng c gi l{ lan

truyn: c|i tn n{y phn nh tnh cht ca nhng bn bo co, chng c
thit k d dng truyn t ngi n{y sang ngi khc trong cng ng
ngi s dng Internet. iu g khin mt bn bo co (hay thm ch mt
phn mm hoc mt chng trnh a phng tin) thc s c tung ra v
lan truyn? Ti nhn thy chng ba yu t quan trng:
Cht lng ni dung;
Gi| hp l: chng c cung cp min ph;

ng c li ch: nhng ngi pht tn chng kim c tin thng qua vic
lm mi hnh nh thng hiu.
Chng ta s cng xem chi tit tng thnh phn. Bc u tin ca bn l to ra

mt bn bo co vi ni dung c gi tr. D bn t vit bo co hay thu mt
ngi khc vit cho mnh bn cng cn phi tp trung cung cp cho mi ngi
nhng ni dung thng tin m{ bnh thng h phi tr tin mi c c.
Bn c lo kh to ra c mt bn b|o c|o nh vy khng? Vic ny thc s

rt n gin. Bn khng phi a nhng thng tin v sn phm bn ang c
gng bn m ch cn cung cp nhng thng tin thch hp vi th trng.
D bn t vit bo co hay thu mt ngi khc vit cho mnh bn cng cn

phi tp trung cung cp cho mi ngi nhng ni dung thng tin m bnh
thng h phi tr tin mi c c.
By gi, bn c th t mnh vit bo co ny hoc thu mt phng vin t do

vit cho bn. Bn cng c th thm d c|c tn min cng cng v lp ghp mt
s th cng nhau. N khng cn l mt bn bo co hay nht v mt ch m
ch cn n hu ch hoc tin dng vi nhng khch hng tim nng ca bn.
Mt ln na, bn phi hon thnh vai tr l mt ngi cung cp thng tin.
Bn nn chn ch ca bn bo co thch hp vi sn phm hoc trang web

m bn ang qung co.
Bn nn chn ch ca bn bo co thch hp vi sn phm hoc trang web

m bn ang qung c|o. iu bn ang l{m l{ chun b bn hng cho th
trng ngch ca bn bng cch cung cp thng tin cho kh|ch h{ng, thc y
h, l{m tng s quan tm ca h. Gi }y, h~y tng tng bn to ra mt bn

bo co cho mt chng trnh lin kt m bn tham gia, v sn phm l mt
phn mm tr gi| 97 -la tm kim s kt hp t kha cho chng trnh
Google Adwords. Mt bn bo co lan truyn thch hp c th bao trm nhng
kha cnh sau:
Hng dn cho ngi mi bt u tham gia chng trnh Google Adwords;
Hng dn cho ngi c nhiu kinh nghim vi chng trnh Google

Adwords bao gm nhng th thut v mo b mt;
L{m th n{o vit mt bn sao hiu qu chng trnh Google Adwords

thu ht c nhiu lu lng hn.
L{m th n{o theo di cc t kha ca i th cnh tranh mt c|ch ng

nguyn tc ri sau ph| v s cnh tranh.
Phn mm khai thc t kha: chn t kha tt nht v hc c|ch |nh gi| kt
qu ca bn nh th no.
}y l{ mt v d khc. Gi s th trng ngch ca bn l vic gim cn v bn

mun thu ht mi ngi tham gia vo danh sch ca mnh bng cch s dng
bn b|o c|o nh mt li mi. Bn c th to ra hng t bn bo co khc nhau
cho th trng ny:
Nhng b mt v cht bo: Lng calo cao |ng kinh ngc n cha trong
nhng thc phm c gi l tt cho sc khe.
S thc v cht bo: Cc cht bo c li v cc cht bo c hi cho bn v ti

sao bn nn bit s khc bit n{y.
Giai on khng thay i |ng s: Lm th n{o tng cng s trao i

cht trong c th v gip bn gim ti nm pound .
Khng cn i na: Hn 100 cng thc mn n ngon v{ tt cho sc khe s

khin bn cm thy h{i lng.
Ti chc chn rng bn ~ hiu tng ny. Bt c tiu n{o trn }y u c

th to thnh cc bn bo co lan truyn tuyt vi. Bn cung cp ni dung cho
nhng ngi ang tm kim lm cho h cng mun c thm nhiu thng tin
v nhiu thng tin c cung cp l t bn.
Cc bn bo co lan truyn lun c cung cp min ph chng c th c

truyn b rng nht.
Cc bn bo co lan truyn lun c cung cp min ph chng c th

c truyn b rng nht. Bn khng mun c bt c th g ngn cn mi
ngi c bn bo co ny v truyn b n. Mi ngi thc s rt thch nhng
qu tng. Ngy nay v thi i ny, cng ngy cng c nhiu ngi tiu dng
ang l{m quen vi tng thng tin phi tr ph mc d h khng thch. V
vy khi h thy th g c v hay v h c th gi n th h s chp ly. Vic
a ra c|c bn bo co min ph cng gip x}y dng hnh nh ca bn. Mc d
li nhun l{ iu ch yu nhng bn cng th hin rng mnh khng ch v
tin. Bn c mt sn phm tt v thnh tht mun gip mi ngi. Hy cho
nhng c gi ca bn thy h s nhn c nhng thng tin g khi h tr cho
bn mt khon tin trong tng lai. H~y cho h thy bn nm r chuyn mn

ca mnh v bn sn s{ng a h mt mu min ph i ly s tin tng
gia hai bn.
Yu t th ba m ti nhn din, ng c li nhun, l quan trng nht. }y l{

nhin liu lan truyn thc y bn bo co ca bn c truyn b rng ri:
bn cn khuyn khch nhng ngi khc pht tn bn bo co ca bn. Bn
khuyn khch thng qua vic i tn thng hiu. To ra mt bo co cho
php i tn, ngha l{ bn cho c quyn i tn v cung cp c cc cng c
hoc phng ph|p lm vic . Chng ta s ni v k thut i tn thng
hiu trc v hu ht mi ngi u thc mc v vn ny.
Cn c phn mm i thng hiu mt file PDF. Phn mm ti s dng v

khuyn bn nn dng l Viral PDF (http://www.viralpdf.com). Phn mm ny
cho php bn to tt c hoc mt phn c|c ng link lin kt trong bn bo
co c th c i tn ngha l{ ngi c c th thay th ng link lin kt
ca bn bng link lin kt ca h. Bn cng c th gi ng link ti trang
web ca mnh. Thm ch bn c th gi mt s ng link tip th lin kt ca
mnh v ch cho php mt s ngi c th i tn n. iu quan trng l kh
nng thu c li nhun bng cch pht tn bo co ca bn s thc y c
gi. ng c li ch c nh hng ln hn bt c ng c n{o kh|c s thc y
mi ngi ngay lp tc a b|o c|o ca bn cho nhng ngi khc nhng
ngi n{y cng s i tn bo co v tip tc a n cho nhng ngi khc, v
c th Nu ch c cht lng l yu t khuyn khch mi ngi pht tn bi
vit ca bn th tht tuyt, nhng khng phi lc n{o cng nh vy. Thm ch
nu mt ngi n{o rt thch bn bo co ca bn nhng vi bn tnh li
t nhin trong mi chng ta h c th tc li: c th mnh s a bn bo

co ny ln trang web ca mnh hoc gi e-mail bn sao ti cho m mnh sau
dp cui tun. iu ny s khng xy ra khi n lin quan n tin bc. Nu mi
ngi tin rng h c th thu c li nhun, th h s nhanh chng a bn
bo co ca bn cho nhiu ngi nht c th. H nhn thy sc mnh ca s
lan truyn. H bit rng nhiu ngi kh|c ang ph|t t|n bn bo co ny v h
mun |nh bi tt c nhng ngi .
By gi bn c th ngh: Nu mi ngi u i tn bn bo co th lm th
n{o mi ngi u c th kim c tin?. l{ tin tt bi v chui pht
t|n thng tin thng cn bng gia nhng ngi xut bn ni dung v nhng
c gi. S phn trm nhng ngi xut bn ni dung s i tn bo co ca
bn, gip bn ph|t t|n c bo co ca mnh trn phm vi rng. Tuy nhin,
mt t l phn trm tng ng c gi s ti bn bo co ca bn, c n v
quyt nh liu nn lm g. Nu nhng c gi n{y c khuyn khch click
v{o ng link lin kt ca nhng ngi xut bn ni dung, n lc h s
thy vic i tn bn bo co l vic |ng l{m.
Bn cng c th to ra nhng bn bo co lan truyn vi nh dng .exe v{ a

ra la chn i tn c th vi mi ngi su tp s|ch in t ui EXE. Tuy
nhin, ti khng khuyn bn s dng nh dng .exe bi do cc virus my tnh,
Trojan v mi quan tm v an ton ca my tnh, mi ngi thng qu lo
lng v vic nhn nhng chng trnh nguy him t nhng thng tin khng r
ngun gc. Nhiu c gi s dng Macintosh v PDF l la chn h a thch.
Cc bn bo co lan truyn c tc dng em li c lu lng truy cp ngn hn

v di hn. Nu bn to ra mt bn bo co thc s hay th khng l}u sau
bn s thy kt qu ca mnh c nhn ln. S c mt nh im lan truyn
khi bn b|o c|o c ph bin rng r~i. Sau , lu lng truy cp s gim
dn nhng bn bo co vn c hiu qu. Bn s vn c lu lng truy cp n
t bn bo co ny hng thng thm ch l{ h{ng nm sau. L do l{ v s pht
tn rng ri. Mt bn bo co lan truyn thnh cng s c trong my tnh ca
rt nhiu ngi v{ cng xut hin trn rt nhiu trang web, bn s khng th
theo di c ht tt c. l{ l do lu lng truy cp tng dn dn, thm ch
ban u tng ri gim dn.
to ra mt bo co lan truyn thu ht lu lng truy cp, bn khng ch

cn ng c|c yu t lan truyn m bn cng cn phn pht bn bo co ti
ng ngi. Hy th tng tng bn s lm g nu bn c mt con virus thc
s, gi s bn mc bnh cm v bn quyt nh truyn virus cho nhiu ngi
bn c mt tp o{n. Phng ph|p nhanh nht v hiu qu nht lan
truyn virus ca bn l g? Cch nhanh nht l truyn virus cho mi ngi
thng qua cng vic hoc thi quen hng ngy, tip xc vi nhiu ngi nht
c th.
V{ l{ l do ti sao bc u tin tung ra bn bo co lan truyn ca bn

l lin h vi nhng ngi s hu danh sch khch hng khc. Bn ~ nghin
cu th trng ngch ca mnh trc ri ng khng? Vy bn nn c mt
danh sch di nhng i tc tim nng c th hp tc trong cng vic v cc
tp ch in t, cc trang web lin quan. By gi l lc bt u lin h vi h.
Hy gi mt e-mail ti nhng i tc tim nng h bit v bn bo co ca

bn km theo c c hi i tn/kim thu nhp t bn bo co:
Cho Dave,
Ti l [tn ca bn] t [trang web ca bn]. Ti va to ra mt bn bo co

min ph v [tn ch ] c gi l{ [tiu bn bo co]. Bn c th ti bn
sao ca bo co ti }y: [URL trang web].
Bn bo co ny c th c i tn cho [chng trnh lin kt] s tr [khon

tin]. Ti cng cho bn la chn thay i tn v URL trang web ca bn.
Nu bn thch bn b|o c|o n{y v{ ngh rng nhng ngi ng k nhn bn tin
ca bn cng c li ch t n th hy thoi mi phn pht n cho h.
Cm n v bn ~ d{nh thi gian ca mnh. Nu bn c bt c cu hi no th

hy lin h vi ti.
Trn trng,
[tn ca bn]
phn pht bo co thng qua trang web ca i t|c c hai phng tin khc
bn cn khai thc:
8) DANH SCH OPT-IN CA CHNH BN
Hy chc chn rng trc ht, bn gi bn bo co ny ti nhng ngi trong

danh sch ca mnh. Tt c ch cn mt e-mail s dng chng trnh tr li e-
mail t ng gi n nhiu ngi. E-mail ny s khng ging nhng thng
ip tip ni thng thng ca bn. Nhng thng ip tip ni c ti ln h

thng tr li t ng theo chui x|c nh trc. Nhng e-mail n{y c sp
xp xut hin vo nhng thi im khc nhau bi v chui chng trnh bt
u v{o lc c ngi ng k v{ thng ip s c gi ti ngi ng k .
Nhng e-mail lan truyn c gi ti tt c nhng ngi ng k trong danh
sch ca bn v e-mail n{y c gi i ngay lp tc. N ging nh gi hng
lot e-mail ti tt c nhng ngi bn ca bn. Bt c khi no bn cn gi mt
e-mail nhanh chng ti nhng ngi trong danh sch theo cch ny, hy s
dng cng c vi chc nng lan truyn.
1) CC TRANG WEB PHT TN SCH IN T
C|c trang web (hay c|c trang lu tr) ph|t t|n s|ch in t ging nh nhng
trang lu tr bi vit nhng chng tp trung vo nhng cun sch v nhng
bn bo co cho php ti xung. Mi ngi vo nhng trang lu tr n{y cng
v l do h ging nh v{o c|c trang lu tr bi vit: h cn ni dung. Mt s
trang lu tr ch tp trung vo ni dung min ph trong khi s khc ln ln c
s|ch in t min ph v phi tr ph. C|c trang web n{y cng a ra quy tc
nghim ngt vi cc cun s|ch in t min ph v{ bn nn trnh cc trang
web ny v nhng l do hin nhin. Trong khi phn ln c|c trang lu tr bao
trm ton b cc ch th mt s trang ch chuyn v mt ch . C mi
trang lu tr chuyn th c chn trang tp trung vo ch kinh doanh v
tip th trn Internet. Bn bit la chn nhng trang trang lu tr n{y nh th
n{o? Trc ht, hy chc chn rng trang lu tr n{y c t chc hp l v
cun s|ch in t ca bn c t trong danh mc thch hp. cun sch
in t ca bn c tm thy d dng bn cn tr|nh c|c trang lu tr ln xn.
Th hai, hy chc chn rng trang lu tr n{y tng i ph bin. Nhng

trang lu tr xut hin trong mi kt qu tm kim u tin ca Google c
lu lng truy cp rt ln nhng bn hy chc chn rng chng c iu
hnh mt cch chuyn nghip. Bi v mt trang web nm trong top mi kt
qu tm kim khng c ngha l{ mi ngi thch nhng g h tm thy .
Di }y l{ danh s|ch c|c trang web lu tr sch in t bn tham kho:
http://www.mindlikewater.com
Nhiu danh mc. Hp dn v{ c t chc hp l.
http://www.ebookpalace.com
a ra c s|ch in t v cc bi vit. Mt trang web c t chc hp l.

Thm ch n c c danh sch cc ch s|ch in t m mi ngi ang tm
kim.
http://www.jogena.com
Mt ngun thng tin tuyt vi. Tuy nhin, n c t danh mc. N tp trung ch
yu v c|c lnh vc kinh doanh, tip th, vit bi v xut bn.
http://www.free-ebooks.com
Mt trang web ph bin, c lu lng truy cp ln, c t chc hp l. Mt

trong nhng trang web ph|t t|n s|ch in t c nh hng ln nht.
TH THUT TNG LU LNG 14: TI U HA CNG C TM KIM

V vic ti u ha cng c tm kim c hai cch nhn, mt c|ch nhn c v{ mt

cch nhn mi. C|ch nhn c l{ c|ch nhn t thi k u ca Internet khi vic
ti u ha cng c tm kim l cng vic sng cn ca mi doanh nghip kinh
doanh trc tuyn v tht bi trong vic ti u ha cng c tm kim l tht bi
trong kinh doanh. Chnh v vy mi ngi thng chi c nghn la v{o c|c
cun sch, hi tho, kinh nghim chuyn ngnh v cc dch v chuyn nghip
tt c ch c tn trong mi kt qu u tin ca cc cng c tm kim ln.
Tuy nhin, tt c iu n{y ~ thay i khi nhng b c thng minh trong

ngnh tm ra cch xy dng phin bn trc tuyn ca cc knh qung co
truyn thng (offline). Cng ngy cng c nhiu ngi thu qung co chuyn
sang qung c|o banner v{ c|c chng trnh lin kt nhng qung c|o n{y ~
|nh bi chng trnh qung co tr tin cho mi lt click chut. iu ny l
tin tt lnh cho cc ch doanh nghip nh bi v h khng cn b m nh bi
vic ti u ha cng c tm kim na. chnh l{ c|ch nhn mi v vic ti u
ha cng c tm kim ngy nay. Ti c th tm tt li cho bn nh th ny: hy
ti u ha cng c tm kim nhng ng qu bn tm v n.
Tt nht bn hy lm theo nhng iu cn bn m ti ch cho bn v{ ng qu

lo lng v n: bn thy y, c mt cch nhn nhn chnh xc l vic ti u ha
cng c tm kim rt kh khn v{ phc tp. Cch nhn nhn n{y c{ng c
khng nh khi mc tiu ca bn l ti u mt trang web vi nhng t kha c
tnh cnh tranh cao. Gn nh bn khng th lt v{o h{ng u v gi c v tr
u trn kt qu ca cng c tm kim. iu ny khng ch do c qu nhiu s
cnh tranh m cn bi thut ton ca cng c tm kim thng xuyn thay i.
V vy bn khng cn phi lo lng v n. Bn s hc cch ti u ha cng c

tm kim mt cch thng minh:
HIU R CM T KHA
Tt c vic ti u ha cng c tm kim u bt u vi cc cm t kha. Bn

hy ch rng ti ni cm t ch khng phi t. Khng nn s dng t
kha n l (bi v ngha chng qu| rng v cnh tranh qu cao).
H~y ngh v tt c nhng t kha thch hp vi trang web ca bn. Chng ta s

dng mt trang web lin quan n ch chi golf l{m v d. Nhng cm t
no s thch hp cho trang trang web v ch chi golf? iu ny ph thuc
vo vic bn tp trung vo mt phn khc th trng ng|ch nh th no. C
th bn quyt nh bn mt sn phm thng tin dy nhng ngi mi bt u
v quy tc chi golf. Trong trng hp ny bn s khng cn cc cm t nh
s dng gy chi golf bi v bn khng bn gy chi golf. Thay v{o , bn s
phi s dng cc cm t nh hc c|ch chi golf, c|c quy tc chi golf, thi
chi golf chp im, hun luyn chi golf, chi golf gii hn, c|c mo
chi golf. Mi cm t kha ny ln lt lin quan n ni dung ca bn. Ni
c|ch kh|c chng i din cho loi thng tin trn trang web ca bn.
Vic ti u ha cng c tm kim u bt u vi cc cm t kha. Bn hy ch

rng ti n cm t ch khng phi t.
By gi n phn rt th v. Bn cn trnh s dng tt c cc cm t kha trn

mt trang vi mt ngoi l duy nht trang opt-in ca bn (iu n{y cng
ng vi trang th ch{o b|n h{ng). Bn c th a tt c nhng t kha vo
cc th meta tags (chng l cc thnh phn HTML hoc XHTML sau ny s

c ni k hn cung cp d liu cu trc trang web ca bn), vi iu kin
bn s dng nhng cm t kha ny trong bi qung co ca mnh. Mt khc,
bn hy thu hp danh sch cc cm t kha thch hp v{ hng ng mc tiu
nht vi vic |nh gi| mc thng xuyn v mt ca nhng cm t
kha ny trong bi qung co ca bn. Bn c th s dng mt cng c min
ph nh httpnhwtool.motoricerca.info/keyword-density.phtml tnh ton
gi tr ca nhng t kha ny.
Gi s cm t c|c mo chi golf v{ hun luyn chi golf xut hin trong bi
qung co ca bn vi t l 12% trong khi cm t c|c quy tc chi golf v{
chi golf gii hn xut hin ch 0-1. Trong trng hp ny, bn cn gi cc
cm t kha c trong c|c th meta tags trong khi a ra nhng cm t kha
mi. Bn cng cn vit li bi qung co mt cht v xem liu bn c th s
dng nhng cm t kha tt nht ca mnh nhiu ln hn vic ti u ha
ca bn c hiu qu hn.
Quy tc chung trong vic ti u ha: nhng cm t kha quan trng nht ca
bn nn c mt 12-15%. Bn nn c t hai n ba cm t kha tr ln
c xp th hng cao trong bi qung co ca mnh. Nhng cm t khc,
nhng cm t c lin quan nhng khng quan trng bng (hay n gin l
khng hng n mc tiu ti u ha cho mt trang web c th) nn c mt
xut hin di 12%. Nu bn mun tng thm th hng vi mt s cm t
th hy chc chn rng mt xut hin ca chng khng di 5%.
Quy tc chung trong vic ti u ha: nhng cm t kha quan trng nht ca
bn nn c mt 12-15%.
iu cui cng nhng khng km phn quan trng, l{ iu g s xy ra nu

bn c nhiu hn mt trang web? iu g s xy ra nu bn c mt trang web
bao trm ni dung rng v bn mun ti u ha vi nhiu cm t kha? p
dng cc quy tc tng t nhng bn s c nhiu c hi tng th hng
trang web ca mnh trn kt qu ca cng c tm kim. Chng ta s tip tc vi
v d v trang web chi golf. Gi s bn mun lp y trang web ca mnh vi
nhiu trang thng tin dnh cho nhng ngi mi bt u chi golf. C|ch s
mt m bn s l{m ti u ha l{ ng c|c b{i vit vi ni dung thun ty,
|ng tin cy.
Nu bn mun c th hng vi cm t mo chi golf, bn s cn mt bi vit

ti u ha cm t ny. Chng hn bi vit c th t tn l{, 10 mo dnh cho
ngi cha bao gi chi golf.
Vy, bn ~ c im khi u. Tip theo s l g?
Bc tip theo lin quan n cc chi tit ti u ha t{i tnh. }y l{ c|ch nhi t
kha m nhiu ngi ~ tht bi bi v n qu gi to nhng n thc s hiu
qu. Trc ht bn cn cm t kha xut hin ngay trn th tiu bi vit.
Ti ang ni v th HTML (<title></title>) thc s khin tiu ca trang
web hin th trn cng trong trnh duyt ngi truy cp ca bn. V vy, bc
ti u ha u tin ca bn s nh th ny:
<TITLE> Mi mo d{nh cho ngi cha bao gi chi golf </TITLE>

Th hai l s dng cm t kha trong tiu phn thn ca trang web. Quy
tc chung l sau th tiu (title tag), bn cn cm t kha xut hin mt ln
na trong mt th header. Cc th header thng c s dng cho phn tiu
bi v chng l{m cho dng vn bn tr nn c kch thc ln hn v{ c
in m hn. Gi hy vo HTML ca bn v tm phn bt u ca ni dung. Bn
hy to mt header <H2> v{ t tiu bi vit ca bn ging nh th ny:
<H2> Mi mo d{nh cho ngi cha bao gi chi golf </H2>
Th ba l cm t kha ca bn cn xut hin trong th in m t nht mt ln,

ngay u trang. Bc th ba ny thc s phc tp. Ty thuc vo ni dung
bi vit ca bn, c th khng thch hp t kha c in m. Bn c th
phi lp ghp bi vit v tm mt ch hp l t cm t kha in m. Nu
bi vit ca bn c chia thnh cc mo |nh s th t th vic ny rt n
gin. Bn c th vit l{ mo chi golf s mt, mo chi golf s hai Mc d
vy }y l{ c|ch thc hin bc ny:
<b>Mo chi golf</b>
Th t l{, s dng cm t kha nhiu ln trong bi qung co ca bn. }y

chnh l ch nhiu ngi gp kh khn. \p dng c|ch c{ng nhiu cng tt
nhiu ngi ~ tht bi vi vic lm dng cm t kha ca h.
Nhng bi qung c|o c a ra mc d c kh nng thu ht c|c cng c tm

kim nhng ni dung ca n rt lng cng v mt ngi ngi truy cp khng
th c ni. Di }y l{ mt v d khng nn lm:
Chng ti hy vng bn tm thy nhng mo chi golf hu ch. Nhng mo chi

golf ca chng ti l nhng mo chi golf tt nht trn Internet trong s cc
trang web v mo chi golf c nhng ngi tm kim mo chi golf ving
thm.
Bn c hiu iu ti mun ni khng? Ni dung ca bn cn thc t, cht ch

v hp dn. Hy c gng cm t kha ca bn c mt xut hin gn 12%
trong khi vn gi vn phong b{i vit nghe c v t nhin. Tt c l hiu qu
ca t kha trong mch vn:
}y l{ trang web learntoplaygolf.com, chng ti c gng a ra nhng mo v

k thut chi golf hay nht cho ngi mi hc. Th n{o l{ im birdie? Th
no l par 9? Th no l mt im tt? Hy tm cc cu tr li v nhiu vn
hn na trong phn th vin mo chi golf m rng ca chng ti.
Th nm l{, c|c cm t kha c t trong cc siu lin kt. Trong v d

trc chng ta c th bin cm t th vin mo chi golf (golf-tips-library)
thnh mt siu lin kt dn n mt trang web vi bng ni dung cc bi vit
chn lc. Mc d cc cng c tm kim |nh gi| cao cc cm t kha trong siu
lin kt t cc trang web khc dn n trang web ca bn nhng vic c cc
cm t kha trong siu lin kt trang web ca bn vn c li, hy chc chn
rng trang bn link n cng s dng cm t kha . Ni c|ch kh|c, bn s
to c nh hng nht nh vi cm t c|c mo chi golf trong siu lin
kt dn n trang c bi vit vi tiu Mi mo d{nh cho ngi cha bao
gi chi golf. Tuy nhin, bn hy s dng mo ny mt cch hp l, ng qu
lm dng. Bn khng cn phi nhi c|c ng link (hoc cc th hnh nh,

th meta,) vi cc t kha. Cc cng c tm kim s pht bn v iu .
Th su l, hy s dng th ALT vi cc hnh nh ca bn. Khi bn t cc

m cho mt hnh nh vo HTML, th hnh nh ny c mt tham s ty gi l
ALT. Khi s dng th ny s hin th bt c dng ch no bn t trong tham
s ALT hng ti nhng ngi s dng trnh duyt vi la chn khng
hin th hnh nh. Gi s trn trang web cc mo chi golf bn c hnh nh mt
ngi n{o ang vung c}y gy chi golf v{ bn mun t cm t kha ny
. Bn s lm th ny:
<img src= golfswing.jpg width (chiu rng) = 100 height (chiu cao) =
100
Border (Vin) = 0 ALT= Golf tips>
Chng ta s kt thc phn hng dn ti u ha cng c tm kim }y. Bn

hy nh rng }y ch l nhng ch dn s lc bn bt u. Nu bn mun
hc k hn v vic ti u ha cng c tm kim v bt kp vi cc thut ton
mi nht ca cng c tm kim c nh hng n vic xp hng trang web ca,
th bn hy tm cc ngun t liu ti http://www.searchenginewatch.com v
http://www.seochat.com.
8 C - K HOCH LU LNG CA BN
Chng ta ~ cp n nhiu th thut to ra lu lng truy cp khi bn cho

hng. Trong phn ny bn s hc cch xy dng mt k hoch to ra lu lng
truy cp ty bin hng ngi truy cp trang web ca bn. Ti sao bn li
cn mt chin lc nh vy? Trc ht, bn h~y v lu lng truy cp l mt

phn ca bc tranh ln hng n th trng ca bn. V l do n{y, lu lng
truy cp thc s l{ bc u tin to ra s chuyn i t ngi truy cp thnh
khch hng. D bn cho hng hoc th ch{o h{ng ca bn hay n mc no
th iu quan trng vn l{ hng n ng i tng khch hng. Th hai,
bn cn c mt k hoch cng vic hng ngy. C nhiu bc bn phi lm mi
ng{y cng vic kinh doanh ca bn tin trin v nhim v to ra lu lng
khch hng mc tiu cng khng l{ ngoi l. Th ba, c nhiu k thut to ra
lu lng truy cp, bn s hc v vic nng cao dn dn hiu qu ca chng.
Ni cch khc, bn s khng th c c kt qu |ng k nu khng lp li v
xy dng lu lng truy cp theo nhng bc ny.
Gi s bn mun s dng cc bi vit nh hng lu lng truy cp. Nu

bn ch ng ti mt bi vit trn cc trang web lu tr bi vit, th c th bn
s c 15 n 20 ngi truy cp trong mt thng v con s ny s gim dn khi
ni dung bi vit khng cn mi na. Tuy nhin, nu bn ng ti, gi s mi
bi vit mi mi th|ng, lu lng ca bn s tng t mt v{i ngi truy cp
mi th|ng ln n h{ng trm ngi v{ khng l}u sau bn s c hng nghn
ngi truy cp mi nm thm ch nhiu hn ch nh vic tip th qua cc bi
vit. Tt c l vic s dng cc k nng suy ngh, ph bnh l{m d{n v{ tp
trung vi vic la chn thn trng.
c mt k hoch hiu qu bn phi lm tt c nhng vic sau:
Xem xt c|c chin lc ngn hn, trung hn v di hn.
H~y xem tt c cc yu t ny kt hp vi nhau nh th no.

Ph}n tch kh nng ca bn thc y thi gian v cc ngun lc nhm c

nhiu lu lng truy cp hn khi bt u thu c kt qu.
H~y hiu rng mi iu bn l{m l{ gia tng lu lng truy cp v phi lm

vic n{y h{ng ng{y t c kt qu ti a.
Bn s nhanh chng hc v c|c phng ph|p to ra lu lng truy cp hng

u m{ ~ c kim chng, v ti s ch cho bn cch thc hin chng. Tuy
nhin, ngay by gi, ti mun cung cp cho bn mt danh sch cu hi bn
lp k hoch bng cch tr li chng:
o ra lu lng truy cp min ph h{ng u m ti mun

s dng u tin l g?
o ra lu lng truy cp phi tr ph m ti mun s dng

u tin l g?
thc hin bn phng ph|p u tin ny mt bao nhiu thi gian?
thc hin phng ph|p to ra lu lng truy cp phi tr ph s tn bao

nhiu tin?
i ngy ti c th dnh bao nhiu thi gian to ra lu lng truy cp?
a ti c bao nhiu tin dnh cho vic to ra lu lng?
Ly mt mu giy v vit tng cu hi vo v gi danh sch gn bn. Bn

s tr li c nhng cu hi trn sau khi c xong chng n{y. Khi tr li
c tng cu hi, bn c th tnh ton mt k hoch thc t da vo vic bn
c bao nhiu thi gian v tin bc u t khi bt u cng vic kinh doanh
ca mnh. Chng ta s ly mt v d minh ha bn c th hiu r.
o ra lu lng truy cp min ph h{ng u: bi vit,

nhm tho lun/din {n, bn tin lan truyn.
o ra lu lng truy cp phi tr ph u tin: qung co tr

tin cho mi lt click chut.
i gian thc hin c|c phng ph|p trn: khong mt thng nu ti c

th dnh t nht tm ting mt tun.
c chi ph trung bnh cho mi lt click chut trong th trng ca ti l

mi xu. C khong 400 ngi truy cp mt thng, tc l ti s mt 40 -la
mt thng.
t ting vo bui s|ng trc khi i l{m (tt c l{ nm ting); mt hoc hai
ting vo cc bui ti th Ba th Nm (tt c l{ ba n su ting); hai ting
vo chiu Ch nht. Tng s tt c: mi n mi ba ting/tun.
t c ngn sch kinh doanh hin ti l{:120 -la. Chi ph lu tr trang web
l{ 15 -la mt thng. Chi ph cho h thng tr li t ng l{ 20 -la mt
th|ng. 120 -la 35 -la = 85 -la cho vic to ra lu lng truy cp.
}y, c mt v{i iu bn cn ch . Trc ht, danh sch cu hi v cu tr

li nu trn kh hay, tuy nhin mt vi gi thit a ra c th chnh xc hoc
c th khng. Chng hn, gi s bn ~ bit r vic vit mt bi vit hoc
chun b mt chin dch qung co tr tin cho mi lt click chut mt bao
nhiu thi gian. Ty thuc vo mc kinh nghim v k nng ~ c, bn s

iu chnh vic d o|n thi gian ca mnh.
Khi bn a ra danh s|ch ca mnh, ti mun bn suy ngh xem mnh gii nht
vic g v vic g d dng nht cng nh vic g kh khn nht vi bn. Vn
lp ra mt chin lc khng n gin l lit k nhng iu hay ho m l t
chc chin dch. V vy, bn nn bt u t nhng u im ch khng phi
khuyt im ca mnh.
Chng hn, nu ngn sch ca bn khng cho vic chi tiu th bn s cn tp

trung v{o ba phng ph|p to ra lu lng truy cp min ph trc. Tng
t, nu c nhiu tin th bn c th u t v{o qung co tr ph trc to
{ ri sau dn dn thc hin vic vit b{i, b|o c|o
iu quan trng l la chn c ba n bn phng ph|p m{ bn c th

thc hin cng sm cng tt v sp xp thi gian tng ng thc hin
chng cng nh ngun tin t|i u t. Ti khng h phng i tm quan
trng ca vic ny. Chng ta cng xem mt v d na ri s tip tc sang phn
khc.
Vn lp ra mt chin lc khng n gin l lit k nhng iu hay ho m l

t chc chin dch. V vy, bn nn bt u t nhng u im ch khng phi
khuyt im ca mnh.
iu ti mun bn lm by gi l so snh kh nng ca bn to ra lu lng

truy cp vi th m ti gi l{ hiu bit chung v c|c phng ph|p to ra lu
lng truy cp nhanh nht v hiu qu nht. Ni cch khc, bn cn lu n
li khuyn ca hu ht cc nh tip th Internet (mt ln na nhc li v kin

thc chung trong chng trc) v vic bn c th lm g ngay by gi. Hai
vic n{y c lc i lp nhau v nh hng n chin dch to ra lu lng truy
cp ban u ca bn. Gi s, nhng miu t di }y l{ ho{n cnh ca mt nh
tip th lin kt tng tng:
Ng}n s|ch to ra lu lng truy cp hng thng ca anh y l{ 20 -la.
Mc ph trung bnh tr cho mi lt click chut trong th trng ca anh y

l{ 8 xu/ngi truy cp. Vy vi ng}n s|ch 20 -la/thng anh y c th c 250
ngi truy cp vi iu kin khng c qu nhiu lt click vo cc t kha c
chi ph cao hn.
Anh y hng th vi vic tham gia tho lun trn cc din {n v{ truyn kinh
nghim cho nhng ngi khc.
Anh y l{ ngi vit kh| nhng khng t tin. V vy anh y mt nhiu thi
gian vit mt bi hoc bn b|o c|o hn d nh.
Anh y cm thy mnh c th truyn t thng tin tt hn bng cch ni trc

tip vi mi ngi hoc qua in thoi.
By gi vi kch bn ny, chng ta hy cng xem nhng hiu bit chung v

vic to ra lu lng truy cp. C|c phng ph|p to ra lu lng truy cp
mang li kt qu nhanh nht c ngh n }y l{ (sp xp theo th t gim
dn v tc ):
Tr tin cho mi lt click chut

Qung c|o banner/vn bn
Qung co qua tp ch in t
Din {n/nhm tho lun
B{i vit/bo co
C|c phng ph|p to ra lu lng truy cp tn t chi ph nht c ngh n

}y l{ (sp xp theo th t gim dn v hiu qu):
B{i vit/bo co
Din {n/nhm tho lun
Qung co qua tp ch in t
Tr tin cho mi lt click chut
Qung c|o banner/vn bn.
Da trn mu kh nng to ra lu lng truy cp ca nh tip th tng

tng, chng ta c th thy mt s vn xut hin ngay t u:
1. Anh y ch c 20 -la dnh cho qung co tr tin cho mi lt click chut.
Vy th anh y ch c mt s ngi truy cp ngay lp tc ch khng th c

nhiu.
2. Hin gi anh y c th gii hn ch s dng mt phng ph|p to ra lu

lng truy cp phi tr ph v qung co tp ch in t v banner s tn rt
nhiu tin hn so vi 20 -la.
3. Phng ph|p tn t chi ph nht, hiu qu nht vi anh y (bi vit/bo co)
cng l{ phng ph|p mt nhiu thi gian nht v{ i hi anh y phi vit (mt
nhim v m anh y cng khng l{m nhanh c).
Nu trong hon cnh ca anh y, bn s gii quyt tnh th kh x n{y nh

th no? Hy nh bn lun phi nng cao hiu qu s dng thi gian hoc tin
bc v{ dng u im b tr cho nhc im.
Nu ti trong hon cnh ny, ti s u t v{o ba vic sau:
Kh nng bm sinh din thuyt trc cng chng
Tham gia c|c din {n tho lun
20 -la
Ti ngh n mt chin lc ban u to ra nhiu n by v gip ti c nhiu

ngun lc hn cho cng vic trong tng lai. L{m th no? Hy nh tt c
nhng iu ti cn l lm th n{o c ngi truy cp trang web v tham gia
vo danh sch opt-in ca ti. Nu ti c s ngi truy cp trong danh sch,
ti c th t|c ng n h c thm tin v{ thm lu lng truy cp. Tt c
nhng g ti cn l{m l{ ngh ra mt li cho hng thu ht m vn c th em
li cho ti mt s li ch r rng. V vy, }y l{ nhng vic ti s lm:
Tm mt dch v hi tho qua in thoi tt v min ph (v d nh

http://www.instantconference.com) cho php ti ghi m cc cuc gi.
Ngh ra mt ch c gi tr v gip nng cao kin thc lin quan n th

trng ngch m ti mun t chc hi tho qua in thoi. Hi tho ny c th
theo hnh thc hi v tr li vi nhng ngi ng k hoc vi mt chuyn gia
ti d nh phng vn.
iu ny s c ghi trong trang opt-in ca ti nh mt li mi.
Qung co bui hi tho qua in thoi sp ti trong file ch k (signature

file) khi ti tp trung ht sc c th tham gia nhiu din {n trong th
trng ca mnh.
D{nh 20 -la c thm lu lng truy cp v{ ngi tham gia hi tho.
H~y chc chn rng bn ~ cp n s kin tip theo ch c 150 a im

c th gi in (v gii hn ca dch v hi tho qua in thoi min ph ~ ni
trn). Nhng ngi tham gia s nhn c mt bn ghi m min ph trong
khi nhng ngi b l s phi mua n (xem phn c |nh du tip theo).
Mt hoc hai ngy sau cuc hi tho qua in thoi, gi mt thng ip n

nhng ngi trong danh sch nhc li rng cuc hi tho ~ din ra hoc nh
th no, v nhng ngi khng tham gia ~ b l nhng g. Ni vi h rng
bn ghi m cuc hi tho khng d{nh b|n nhng h c th c mt bn sao
min ph l qu tng km nu h |p li li cho hng lin kt lc trc ca ti
ri chuyn tip e-mail h ~ nhn n cho ti.
Tht tuyt ti s c t nht l gp i s lu lng truy cp m ti mt tin

mua t vic ny, ngay khi ti thc s to c mt gi tr nhn bit cao xung
quanh hi tho. Nhng ngi b l cuc hi tho s yu cu bn ghi }m.
chnh l kiu suy ngh s|ng to (hiu r u im v{ nhc im ca bn) c
th gip bn gii quyt vn lu lng truy cp xung quanh vic khng
tin, khng thi gian hoc khng k nng.
Tm li, bn hy lp mt k hoch da trn vic cn nhc cn thn thi gian,

k nng v{ c|c ngun lc bn c. Ban u hy tp trung vo th g c th to
{ tt nht cho bn. S dng n b tr cho nhng im yu ca bn.
Bn hy lp mt k hoch da trn vic cn nhc cn thn thi gian, k nng v{

cc ngun lc bn c.
9. XY DNG HU K (BACKEND) CHO

NHNG NGI MI BT U
Bt c mt doanh nghip no mun tng li nhun c bn u cn phi to ra
mt tp hp nhng cho hng v sn phm hu k. Chng ta ~ tho lun v
khi nim ca backend trong phn 1 ca cun sch ny. Vic b|n h{ng u
tin m bn thc hin vi kh|ch h{ng c gi l tin k (front-end). Ni cch
khc, sn phm chnh m bn ang qung co sn phm mi ngi n mua
ca h{ng ca bn chnh l sn phm tin k. C t nht hai im li
nhun khc c quan h mt thit vi vic giao dch tin k n{y: l{ sn phm
hay dch v b sung (upsell hay cn gi l midlevel) v sn phm/dch v hu
k.
Trong , upsell l{ giao dch mt cp mua b|n cao hn. Khi kh|ch hng
ang trong qu| trnh thc hin thanh ton (checking out), bn s mi cho h
mt sn phm tng t hay cp cao hn. V d: Ch vi 15 -la, anh/ch
cng c th nhn c sn phm X. Mt hnh thc khc ca upsell l hidden
upsell, hay thng c bit n trn mng kinh doanh Internet l cho hng
mt ln duy nht one-time offer, (tc l cung cp cho khch hng mt c hi
mua sn phm khc vi gi| c bit trc khi h download mt hng ban
u). Nhng c gi ~ theo s|t cng vic ca ti c th nh ra ti ~ gii thiu
khi nim ny v tng gi n l hidden page (trang n) v{o nm 2004 trong
sn phm Power Affiliate Marketing (Sc mnh tip th lin kt). Nhng ngi
s dng sn phm ~ c nhiu thnh cng ln.
Cho bn sn phm hu k din ra sau khi kt thc vic b|n h{ng u tin. V
d, nu c ai mua mt chic my xay sinh t ca bn, bn c th s phi
theo s|t kh|ch h{ng trong v{i ng{y sau mi h mua s|ch hng dn ch
bin cc loi ung. Mc ch ca hu k l{ pht trin thm doanh s bn
hng. Bn tn dng c nhng mi quan tm ca khch hng bng cch mi
h mua thm nhng sn phm lin quan.
Mc ch th hai nhng cng khng km phn quan trng ca giai on hu

k l{ t c lc n by. To lp mt h thng hu k s thc y li
nhun ca bn vt xa nhng g bn c th lm trong mt chng trnh lin
kt ring hay vi nhng sn phm ring l. Nh bt k mt nh{ u t thng
th|i n{o, c|ch y cng vic kinh doanh ca bn pht trin ln mt mc
mi l{ a dng cc ngun u t ca mnh.
L mt thng nh}n hay mt ngi to ra sn phm, bn c th s dng

nhng sn phm lin kt lin quan v ph hp vi li cho hng giai on
hu k. Trn cng v lin kt, bn c th to ra nhng sn phm ca ring
mnh hay tm thm nhng chng trnh lin kt kh|c l{m y giai on hu
k ca mnh. Hoc mt trong hai la chn s hiu qu, tuy nhin, vic s dng
nhng sn phm lin kt l{ c|ch t c thng li d dng nht lp y
bt k mt h thng hu k no. Chng ta s xem xt iu ny t mt s gc
.
BC 1: TM RA NHIU CHNG TRNH LIN KT V T NHT L MT

CHNG TRNH THNG D
Bc u tin tng thu nhp thng qua hu k l bn phi tm kim nhng

chng trnh lin kt thm c th qung co ti nhng ngi trong danh
sch ca mnh. Nu bn ang kim c tin d dng t mt sn phm, th
theo l thng thng, nhng khch hng hin ti ca bn cng s hng th vi
nhng sn phm cng nh c|c mt hng lin quan khc v bn c th mi
cho h.
Bn c th bt u bng vic mi cho mt n hai sn phm mi thng. Mt

trong s nn bao gm mt chng trnh thu nhp cn li. Nhng chng
trnh lin kt thu nhp thng d l{ nhng chng trnh c th tr tin cho bn
da trn nhu cu cn bn h{ng th|ng i vi cuc sng ca khch hng m
bn lin quan. Nhng mt h{ng trong c|c chng trnh thng d n{y thng
l nhng sn phm dch v h{ng th|ng nh th hi vin hng thng hay vic
t mua bo di hn.
V vy, v d, nu bn a ai n mt trung tm phi ng 20 -la mt

thng tin ph hi vin v bn c tr 50% t vic lm ny, bn s kim c
10 -la mt th|ng. R r{ng, im mu cht ca cc hnh thc trong chng
trnh ny l gii thiu cho cng nhiu ngi cng tt v gi chn h c.
Nhng chng trnh lin kt thu nhp s d l{ nhng chng trnh c th tr

tin cho bn da trn nhu cu cn bn h{ng th|ng i vi cuc sng ca khch
hng m bn lin quan.
BC 2: CHUN B CHIN DCH TH IN T CHO CC SN PHM LIN

KT BN MUN THC HIN HU K
Nhng siu lin kt khng bao gi ch qung co mt sn phm. Thc t, tt c

nhng cng vic lin quan n vic tip th sn phm ch cht (lead product)
ch l khi u. ng nh tn gi, cc sn phm ch cht (nhng mt hng bn
qung co trn trang opt-in ca mnh v{ trong email u tin s tip tc chui
cng vic) c thit k ch yu to ra nhng ch dn hn l{ doanh s. Tht
tuyt vi khi bn c th kim c mt vi khon hoa hng t sn phm ch
cht, nhng bn khng nn coi nh mt l my sn xut thu nhp duy nht.
Cc siu lin kt khng kim thu nhp chnh t tin k, cng nh khng s
dng tin k cho nhng sn phm c gi| cao. Chng lu thu nhp thc s ca
nhng my sn xut ny vo hu k. Ni c|ch kh|c, chnh l{ li cho hng
th hai (ba v bn) ca bn ti ni bn bt u qung co nhng sn phm
h|i ra tin.
Nhng li cho hu k n{y (backend offer) thng c chn la cn thn.

Khng phi c tung ra ht sn phm n{y n sn phm khc. Bn phi xem xt
khng ch nhng sn phm gi cao m cn c nhng sn phm mang n cho
bn c hi kim c nhng ngun thu nhp thng d hay th ng.
Gi s, sn phm ch cht ca bn c gi| 40 -la v bn kim c 25 -la

mi ln bn mt sn phm. Nu bn b|n c 50 sn phm mi thng, bn c
th ngh rng mnh ~ l{m rt tt. iu ny s to thm 6 trm lt bn hng
mi nm vi tng s hoa hng l{ 15 nghn -la mt nm. }y ho{n to{n l{
mt khon tin tiu vt mong i, nhng n vn khng gip bn thot
khi cng vic hng ngy hay lm cho bn gi{u c hn. }y l{ l do ti sao bn
phi pht trin mt h thng cho hng hu k mang li li nhun nu bn
mun mnh cng kim c nhng khon thu nhp khng l nh nhng siu
lin kt ~ l{m.
Mt cu trc hu k ca mt siu lin kt in hnh bao gm:
S CHO HNG TH HAI
Mt sn phm gi| cao thng t hn khong
30-40% so vi li cho bn sn phm ch cht. V d, nu sn phm ch cht

c gi| 29,95 -la th sn phm tip theo nn c gi khong 39,95 -la
49,95 -la.
S CHO HNG TH BA
Thng th mi sn phm s thu c t lin kt mt khon hoa hng nh k.

V d, cc hnh thc nh dch v hng thng hay v tr hi vin. }y l{ hnh
thc in hnh cho loi hnh sn phm c gi t thp n trung bnh, nhng
th m phn ln nhng ngi ng k c th mua c. L do cho iu ny
th qu r rng: n gip kim c d hn mt khon hoa hng 9,95 -la x
150 (1.492,50 -la/thng) ti thi im din ra mua b|n hn l{ kim 50 -
la x 10 (500 -la). iu ny khng c ngha l{ bn khng th qung co
nhng li cho hng cc sn phm gi cao cn li trong tng lai, ch l bn
khng mun thc y mi quan h i qu| sm.
S CHO HNG TH T
iu ny c th thay i tu theo cch trnh by ca bn trong vic lp danh

sch tr li nhng li ngh cho hng m bn ~ gi i nh th no. }y,
nu cn thit bn c th lm cho khch hng ngc nhin vi mt li ngh

thc s gi tr vi chi ph thp. Tng t, bn cng c th kim tra nhng ranh
gii ny bng vic gii thiu ngh ch{o b|n t nht. Khng c g khc
thng khi kim tra phn ng ca kh|ch h{ng i vi mt sn phm c gi
tng gp i hay gp ba so vi nhng th khc m bn ~ a ra.
NHNG LU V NHNG LI KHUYN KHI CHUN B CC CHIN DCH

THEO SAU HU K
L tng nht l, bn hy dnh thi gian lp ra mi chin dch v sn s{ng i

khi bn khi ng trang ca mnh. Tuy nhin, bn c th ch to ra chng d
d{ng sau khi ~ bt u chin dch cho sn phm ch cht ca mnh. iu duy
nht bn cn ghi nh l{ ng thi im. Nu chin dch u tin ca bn thc
hin mt by ngy v bn d nh c khong trng ba ngy gia chin dch
u tin v chin dch tip theo th bn cn phi c mi ng{y hon tt vic
to ra chui chin dch tip theo th hai.
Tt nht l tin hnh chin dch th hai cng nhanh cng tt. Nhng ngi
ng k cn phi nhn c e-mail ca bn lin tc, hoc bn s phi gnh ly
ri ro v |nh mt s quan tm ca h. Hy hon thnh tt cc chin dch v
ti chng ln trc khi nhng ngi ng k ca bn ngng chui chin dch
u tin, nhm gip cho vic chuyn tip t ngi n{y n ngi khc din ra
thun li.
Tng t, s thun li hn nu bn thay i cch tip cn hay ging iu, d

ch mt cht. i khi, nhng ngi ng k cn c mt khong thi gian
bit v bn. Bn c th s dng chin dch th hai y mi quan h pht
trin. V d, bn c th ch ra s khc bit gia sn phm u tin v sn phm

th hai hay s dng chin dch tip theo th hai nh mt c hi phn phi
nhiu gi tr thng tin hn. Bn c th ngh tng km mt mn qu hay
chn thm vi chin lc qung c|o c |o nh video hng dn lin quan
n sn phm. Tm li iu cn nh vi mi chin dch l bn khng ch qung
co mt sn phm m cn to dng mi quan h vi nhng ngi ng k. V
vy, hy sng to!
10. NHN I M HNH KINH DOANH

CA BN
Nh}n i m hnh kinh doanh chnh l{ iu y li nhun ca bn tng nhanh.
H~y xem iu ny ging nh khi bn mua mt khu bt ng sn. Vic kinh
doanh ca bn chnh l s dng phn t mnh mua c sp t, quay
vng ri cho thu mang li mt ngun thu nhp n nh. to ra c
ngun thu nhp , n gin bn phi mua tht nhiu mnh t v lp li qu
trnh n{y. }y l{ c|ch l{m:
THC HIN 4 YU T TRONG NHNG TH TRNG KHC HOC XUYN

SUT TH TRNG BN HIN C
nh}n i th{nh cng, bn ch cn lp li bn bc u tin trong nm yu

t ct li sau:
1. Nghin cu v nhm mc tiu vo mt th trng mi hoc tm nhng dng

sn phm ngang hng gip bn c th m rng trong th trng hin c ca
mnh.
2. a ra mt li cho hng hay mt gii php cho th trng .
3. Hng lu lng th trng vo li cho hng ca bn.
4. Xy dng mt hu k cho thu nhp ph.

Chng ta hy bn v mt s vn bn thng bn khon trc khi nh}n i

vic kinh doanh ca mnh:
Liu ti c mun tin s}u hn v{o th trng lin quan hay hng ti mt th
trng hon ton mi khng?
Th trng no ti c th thm nhp thu c nhiu li nhun hn?
Liu ti c mun bn cng mt loi sn phm (v d s|ch in t) hay bt k

mt hng no khc (v d phn mm, video, hng ha) khng?
Ti c th loi b nhng chng ngi vt n{o ~ gp phi ln kinh doanh

u tin trong ln tip theo ny?
Nhng iu m ti ~ hc c c th gip ti y nhanh cng vic kinh

doanh tip theo v thc hin n tt hn khng?
Ti c th c t|i u t bao nhiu li nhun hin c trong ln kinh doanh

tip theo ny?
Nhng cu hi ny s gip bn thc hin mt quyt nh mang tnh chin lc

v thi gian, a im, cch thc v sn phm cn c nh}n i.
Thc t l bn c th bt u vic kinh doanh ln th hai ring r trong mt

th trng mi hoc tng cng kinh doanh lin kt hin c bng cch tr
thnh nh sn xut sn phm . Nu bn chn to ra mt sn phm ca chnh
mnh, bn hy b sung n vo phn hu k trong kinh doanh lin kt hin c
ca mnh. Qu thc, phng ph|p n{y chnh l{ im mu cht gip ti y
nhanh thu nhp ca mnh ln nhng mc cao hn. V vy, u tin chng ta
h~y xem xt qu| trnh nh}n i t gc ca mt nh sn xut sn phm.
HNG VO VIC TO RA SN PHM
Bn c th tin hnh kho s|t tm ra cc sn phm m nhng ngi ng k

quan t}m, v{ sau , x|c nh chng nh nhng sn phm lin kt hoc t
mnh to ra chng. Hi nhng ngi trong danh sch ca bn mun iu g
chnh l cch d dng nht tm ra mt gii php mang li li nhun cho c
hai bn. Ni cch khc, danh sch ca bn s cho bn bit h mun mua nhng
g. H s ni cho bn nhng gii php h cn. Phng ph|p n{y s hot ng
rt hiu qu bi v s c rt nhiu ngi trong danh s|ch t mua sn phm
trc khi bn cho bn n.
tin hnh kho st danh sch ca mnh, trc ht bn cn thit lp mt ti

khon c chng trnh kho st trc tuyn min ph i km nh
http://www.surveymonkey.com hoc http://www.freeonlinesurvey.com. Gi
s th trng ngch ca bn l gim c}n th di }y l{ mt s cu hi bn c
th t ra cho nhng ngi trong danh sch:
1. Bn mun c bit iu g hn: L{m th n{o n ung iu hay lm

th n{o luyn tp ph hp?
2. Bn mun c mt cun s|ch hng dn nu n gi{u dinh dng hay mt k

hoch hng dn n ung thc s?
3. Nu bn tr li l{m th n{o luyn tp cho ph hp trong c}u hi 1, th

khi bn mun hc v nhng bi tp aerobic vn ng nhiu hay t?
4. Trong khong 500 t hoc t hn, h~y m t vn gim cn cp bch nht

vi bn?
5. Nu c mt cun sch gi tr tr li tt c nhng cu hi v{ bn khon ca

bn, liu bn c mua n khng?
6. Bn mong mun mua cun s|ch gi| bao nhiu?
Cc cu tr li ca nhng ngi ng k s cung cp cho bn nhng vn c

th gip bn nh v sn phm lin kt ph hp cho hng hoc to ra gii
php sn phm thng tin ca chnh bn ch dnh ring cho h. Trong hu
ht c|c trng hp, tt nht, bn nn a ra ngh tng qu cho nhng
ngi ng k khi tin hnh kho st. Khi bn ~ ho{n tt vic chun b, hy
gi cho h mt e-mail nh sau:
Cho bn,
Ti cn s gip ca bn. Ti ang c gng xy dng mt phng ph|p

hng dn mi v vic gim cn ha hn s thu ht tt c nhng ai ang quan
t}m. Nhng ti cn s gip ca bn l{m iu ny.
Bn c th sn sng thc hin mt cuc kho s|t nhanh trong nm pht

chia s vi ti nhng vn m bn ang quan t}m nht n vic gim cn
khng? c vy ti rt sn lng gi cho bn hng dn 100 cng thc ch
bin mn n t bo. Thng thng n c gi| 37 -la nhng bn s c min
ph khi thc hin cuc kho s|t trong ng link sau:
http://linktoyoursurvey.com
Cm n bn rt nhiu!
K tn
PHN TCH TR LI KHO ST V TO RA SN PHM THNG TIN U

TIN CA BN
Khi bn ~ tp hp d liu kho st v thu hp ch cho sn phm ca

mnh, hy bt tay vo vic to ra n. Sn phm ca bn khng nht thit
phi l mt kit tc, n ch cn bao qut ton b nhng cu hi chnh ca
nhng ngi ng k v{ ph hp c th b|n c. Da trn tm quan
trng ca ch , bn c th thy rng sn phm u tin ca mnh c khi ch
n gin nh mt bn bo co 15 trang.
By gi, bn c th to ra sn phm ca chnh mnh, hoc bn c th tng tc

qu trnh ny bng c|ch thu ai thc hin hay thm ch c th mua mt vi
ni dung trong quyn s hu thng hiu c nhn. Vic to ra sn phm c th
rt hu ch v l mt qu| trnh i mi, nhng ti bit rng c rt nhiu ngi
mi s gp kh khn vi n. Do , chng ta s xem li mt v{i phng ph|p
chc chn thnh cng trong vic to ra sn phm vi tc chp nhong.
Bn phi c tng v mt sn phm thc s trc khi to ra n. iu n{y i

hi phi v nghin cu. Mt trong vic n gin nht thc hin iu l{
ly cp tng ca ngi khc. Phi ni r rng: ti khng gi bn ly
trm sn phm ca ai hay sao chp nguyn si chng. Thay v{o , h~y ngh
ti tt c cc sn phm bn ~ tm kim cho ti thi im ny v bn u phi
ni vi bn thn rng, Ti c mnh ~ ngh ra n! Sau , h~y xem bn c
th ny ra tng v s thay i c |o ca ring mnh trong cng ch

hay kin hay to ra mt sn phm tt hn khng. Hoc n gin hn, bn
c th to ra mt sn phm hp t|c. Gi s c ai xut mt phng
php tt hun luyn nhng ch ch. V h thm ch t tn mnh gn cng
vi n, v d nh phng ph|p c nhng ch ch ngoan ca Chia. Bn c
th to ra mt sn phm ph nh dy cc ch ch nhng tr tinh nghch siu
nhanh t phng ph|p ca Chia. Chng ta l{m iu ny ti tt c mi thi
im trong th trng ngch trn Internet. Mt thng no , mt ngi s
xut hin vi mt sn phm nh Google Cash, v{ trc khi bn bit v n,
tng ~ bt kp c vi mt s lng ln nhng qung co khc trn
Google nh Google Adwords, Google Profits, Adwords Secrets
Ti ngh hng ti nhng ngi bn nhit tnh thi im hin ti tng

thm ngun cm hng.
V vy, ti ngh hng ti nhng ngi bn nhit tnh thi im hin ti

tng thm ngun cm hng. Thng th tt c nhng g bn cn thc hin
l mt hoc hai thay i n gin v kiu dng, v tp trung vo vic to ra
phin bn c |o ca ring mnh v mt sn phm thng tin bn chy. Bn
cng c th tm thy rt nhiu tng t nhng sn phm ang c qung
c|o di hnh thc thanh ton sau mi ln click chut. Khi tin hnh nghin
cu th trng, hy chc chn rng bn ~ gh thm tt c cc danh sch ti
tr tm thy nhng sn phm ang c bn. Bn cng c th ly cp
nhiu tng ti }y v{ nhn dng c nhng khe h trong th trng.
V d, ti ch cn g ch th trng nn trn Google. Mi qung co ti tr

n l trong kt qu trang u tin s l nhng nh cung cp nn bn. Ti
sao khng phi l mt cun s|ch in t v vic lm nn? Ti sao khng phi
l mt kha hc trn gi lm nn ti nh vi a DVD? Bn thy y, nhng
mu qung co PPC (pay per click) s cung cp cho bn ch dn v vic lm th
n{o a dng ha th trng xt trn phng din cho bn sn phm. Bn
s thng tm thy nhng khc bit ti mt th trng nghing v mt loi sn
phm cho bn hay mt dng thc sn phm vt tri hn sn phm khc.
}y l{ mt ni l tng bn thm nhp.
Bn cng c th pht trin nhng tng v sn phm bng c|ch c nhng

bi bo c th v th trng. Chng ta hy tm hiu mt danh mc bo, chng
hn nh a ch http://www.findarticles.com. Ti s g t Ch bin mn n
v{ h~y xem nhng g xut hin:
Nu mn n nhanh chng v{ d d{ng (mt thng co bo ch cho mt

cun sch mi).
Sng st: mt thc n hp dn, n gin di bn tay kho lo ca ngi

. Phn tm tt di danh sch ny thu ht s quan tm ca ti:
C|c u bp tn tin ca t l}u ~ c bit n nh c sng to vi nhng

phn thc n tha v{ b|nh m i ~ khi ngun cm hng cho rt nhiu mn
n ni ting.
Liu ti c th to ra t kha s dng nhng n tha nhanh chng v d

dng ca ngi ? Th cn v nhng c|ch c bit gi thc n tha vo
trong mt chic bnh pizza sandwich th sao? Chng ta hy tip tc c:
Pho m|t! Chin lc n king: tng cng lng can xi cho c th, b sung
cht m v gim trng lng bng vic nu nhng mn n t cht bo t
nguyn liu gi{u b sa c yu thch n{y
Ti thy rt nhiu sn phm c th c thc hin t tng ny, bn cng

vy, phi khng? Bn c th to ra bt k t kha n{o di }y:
Tt c cc cng thc n king t ca Atkins.
Xng chc khe cho cuc sng: Mi c|ch gip tng cng canxi c mt
sc khe ti u.
t tht, nhiu m: lm th n{o ti a ha lng m hp th trong khu

phn n chay.
Gic m ca nhng ngi yu b sa: 100 cng thc lm mn trng ming

t bo t b sa.
Bn thy , nhng tng v bn sn phm ~ sn sng, v mt trong s

~ gip ti hng mc tiu ti nhng th trng ph nh hn c th mang li
li nhun.
Bn cng c th nhn c nhng tng v sn phm t nhng tin tc v s

kin thi s.
Tng t, bn cng c th nhn c nhng tng v sn phm t tin tc

v s kin thi s. S dng nhng tin tc v nhng tng sn phm theo hai
hng:
1. X|c nh nhng th trng v pht trin tng da trn nhng tin tc thi
s.
2. Nghin cu nhng cu chuyn lin quan n th trng bn ~ x|c nh.
Sau , thc hin mt nghin cu nhanh trn Yahoo! Ti thng thy cc tin
tc xoay quanh nhng cu chuyn thng thng v cc v tai nn, phm ti,
chnh tr sau h~y chuyn n mc nhng cu chuyn ph bin nht v{
nhng cu chuyn c e-mail nhiu nht. C mt tiu thu ht s ch
ca ti ngay lp tc: B thuc gip tng thm 0,5 kg. Ti nhp chut vo v
c bi vit. N c bo co da trn kt qu ca mt cuc nghin cu gn
}y. Mc d t lu mi ngi u bit rng hu ht ngi ta s tng c}n sau
khi b thuc, nhng gi nh l cn nng ch trong khong t 4 5 kg. Nghin
cu mi ch ra rng cn nng c th tin s|t n con s 9,5 kg iu phn
nhiu l mt s ch nho vi hu ht mi ngi. Ngay c khi bn trng khng
c v ang tng c}n nhiu, nhng bn c th thng xuyn cm thy mnh
tng c}n, v{ tt nhin, bn s gp rc ri vi vic phi c thm nhng chic
qun nhiu kch c.
Khi thy mt bn bo co tin tc mi nh th ny, hnh no ca bn thng

sng ln. Dt khot c mt sn phm thng tin b che lp }y. iu g xy ra
nu bn c th kt hp vi mt cun s|ch in t gip ngn nga tng c}n khi
dng ht thuc? S liu c th c tm thy bt k }u. Thm ch bn c
th phng vn mt chuyn gia a phng hay mt bc s trong th trn

bin son nhng li khuyn.
S ra sao nu bn quyt nh to ra mt video hng dn, nhng li khng r

v cch trnh by thng tin ca mnh? Bn c th ly mt v{i tng t:
Google Videos (http://video.google.com)
You Tube (http://youtube.com)
Revver (http://revver.com)
iFilm (http://www.ifilm.com/vitalvideo)
Ngy nay, c rt nhiu video c ng ti min ph trn cc trang web trc

tuyn. Nhiu video cha vi-rt do bn b chuyn tip cho bn bt u hnh
trnh ca chng i qua nhng trang ny. R rng l phn ln trong s nhng
trang ny chuyn i video thnh cc file Flash.swf ri trc tip thm nhp
vo trnh duyt ca bn khng c file ang ch hay file ang ti v. Bn s
tm thy trong ni dung ca chng l mt m hn n. nhng video in r
v lp d, video ca nhc, thng mi hay thm ch l nhng ti liu ngn. Bn
c th chy nhng tm kim theo cc cm t kha ca mnh thy iu g
tip theo, khi nhng video c gn km vi nhng t kha miu t. Hy xem
nu bn c th tm thy mt v{i video lin quan n th trng ca mnh v
bt u tin hnh ghi ch. Video n{o ang ph bin? Mi ngi bnh chn cc
video nh th no? H nhn c nhng phn hi g?
Nhm trc tuyn v cc din {n chnh l{ m vng nhng tng v sn

phm. H~y ti chia s mt li khuyn ht sc hu ch v iu n{y, l{:
lun i ti ni th trng ca bn ngh ngi.
Cho d bn ang nghin cu hay qung co bn phi t bn thn pha

trc khn gi v{ khng c c|ch g l{m iu tt hn l{ tm ra ni h ang
n nu. Cc nhm v din dn lun l ngun thng tin di do bi v chng l
nhng th trng m bn c th tip cn ch bng cch tr chuyn, t cu hi,
by t cm thng v kt ni vi nhng ngi c cng mi quan tm. Khi bn
tham gia mt din {n mc tiu, hy bt u bng vic xem xt nhng chui
thng tin gi tr trong ba thng qua. Ghi li nhng chnh sau }y:
1. Ch n{o c nhc n nhiu ln?
2. Loi cu hi no mi ngi thng hi?
3. Bn c thy nhng mong c n{o c th hin trong cc gii php nht

nh khng? Ti c ti c th tm thy hay Ti sao khng c ai ngh ra
c|ch ...?
Mt khi bn ~ x|c nh c cc din {n ph hp, tch cc v xoay quanh

nhng ti tho lun hng th, hy tip tc tham gia nhng din {n n{y.
Gii thiu bn th}n mnh l{ Joe. ng km theo li gii thiu l{ bt k cng
vic kinh doanh ln no, hay cc bi din thuyt v kinh doanh n{o. ng ti
nhng thng bo hu ch ca ring bn v{ mi ngi bit n bn sau
bn c th bt u t nhng cu hi.
Nu ln vn thc t l bn mun to ra mt gii php cho cc nhm thnh

vin. H~y ngh mi ngi a cho bn mt danh sch nhng cu hi v vn
cp bch nht ca h. Bn c th l{m iu ny thng qua vic gi thng bo
trc tip hoc nh km ng link ch k ca bn khi gi thng bo, chng
hn nh:
Bn quan tm ti mt cun s|ch in t min ph v [th trng ngch]? Hy

ginh ly bn qung co ca [tiu cun s|ch in t pht trin nht ca
bn], tr gi| 30 -la, hon ton min ph, ch cn bn thc hin cuc kho st
ca ti ti:
http://www.addressofyoursurvey.com
K thut ny l mt s kt hp hiu qu bi v bn c th ko nhiu ngi

ng k ti chng trnh t ng tr li e-mail theo yu cu, nhn nhng cu
tr li v xy dng s tn nhim.
TO RA SN PHM CA BN TRONG 24 GI HOC T HN
Gi }y, sau khi chng ta ~ tho lun mt v{i phng ph|p c c

tng sn phm, hy xem xt cch to ra sn phm ca mnh. Chng ta u
mun l{m iu ny va d dng v nhanh chng. Nghe c v nh mt i hi
qu| cao nhng ho{n to{n c th thc hin c. to ra mt sn phm cht
lng trong mt khong thi gian ngn, bn cn tp trung vo hai mc tiu:
1. Thng tin ngn gn nhng phi mnh m v nhiu gi tr.
2. D gii thiu vi s nhn mnh vo gi tr lnh hi cao.

iu n{y c ngha l{ bn s mun nhn c ni dung cho sn phm thng tin

ca mnh mt c|ch y nht. V vy s lng cng vic ca bn s bao gm
vic xem xt li ni dung v{ sau ph}n chia n nhanh chng th{nh c|c phn
lin quan trong ngh cho hng ca bn:
1. Ni dung sn phm chnh
2. Ni dung cho hu k (backend) v trung k (midlevel)
3. Ni dung vn tin thng (bonus)
iu n{y i hi phi gn vi mt nh dng sn phm hoc phi s dng

nhiu nh dng, v d, sn phm chnh l{ video km theo c|c s|ch in t cho
phn hu k v tin thng.
Vy l{ khng cn kh khn g, chng ta h~y chuyn sang nhng nh dng sn

phm m bn c sn v tho lun v nhng gi tr ca mi nh dng c lin
quan n tc v nhng chin thut cn thit to ra c|c nh dng .
PHNG VN M THANH
Nhng cuc phng vn m thanh c th c lm thc hin nhanh chng. Bn

c th yu cu ai phng vn mnh, hoc x|c nh mt chuyn gia v phng
vn h qua in thoi hoc gp mt nu thi gian cho php. Tt c nhng g
bn cn lm l ghi m bui phng vn v{ file }m thanh di nh dng MP3.
}y l{ mt sn phm tc thi.
PH]N PHI M THANH

Phn phi }m thanh i hi s thng tho v k thut, v vy n ch c s

dng khi bn c th lp mi th mt cch nhanh chng. Vic l{m podcast c
bn ging vi phn mm ghi li }m thanh (streaming audio) nhng c pht
qua mt cp liu (feed), ging nh c|ch blog cp nht c th c pht qua
chng trnh RSS. Kh|ch h{ng ti chng trnh podcast ca bn n my nghe
nhc MP3. }y c thm mt gi tr cm nhn c lnh hi v{ cng l{ mt
c|ch bn mua thm cho mnh cht thi gian. Gi s bn cn v{i ng{y
hon thin sn phm v to ra mt vi sn phm b sung kh|c. iu bn mun
l{m trong trng hp n{y l{ ng gi sn phm ca mnh thnh sn phm cn
c mua nh k. Ni cch khc, bn lp mt trang web v{ mi ngi
thanh ton cho vic cp nht chng trnh podcasting ca bn. Bn c th bt
u ra b|n v{ k n t h{ng trc khi sn phm ra i. Tuy nhin, thay v
thanh ton mt ln, s tt hn nu bn to ra mt thu nhp nh k lin tc
cho mnh. Ch cn tip tc to ra nhng sn phm m thanh mi thng qua
phng ph|p phng vn.
VIDEO HNG DN
Video hng dn c th c t cng nhau theo nhiu cch khc nhau. Gi s

hng dn ca bn bao gm vic ch cho mi ngi cch nghin cu th
trng trc tuyn, hay cch s dng mt chng trnh nh photoshop. Bn c
th sao chp mn hnh my tnh ca mnh khi thc hin qu trnh tng bc
mt. Tt c nhng g bn cn l phn mm sao chp mn hnh. Phn mm m
hu ht mi ngi thng s dng gi l Camtasia Studio v bn c th tm
thy n ti: http://www.camtasiastudio.com. C mt c|ch kh|c to ra
nhng hng dn l s dng webcam ca chnh bn hoc my quay video cm
tay. Phng ph|p n{y s nhanh hn nu bn c kinh nghim hoc c mt

ngi bn thng tho vic quay phim gip .
iu cn lu }y l{: nu bn quan t}m n cht lng sn phm v bn

khng ngh mnh c th nhanh chng to ra mt sn phm tt, th bn s cn
phi chn mt nh dng khc cho sn phm ca mnh. iu ny thc s tr
nn |ng lo ngi khi bn ang to ra sn phm, nhng li khng th gii thch
c n trn mn hnh cho khch hng hiu. V d nu bn mun to ra mt
hng dn ch cho mi ngi cch tp yoga, bn s phi lm vic nhiu hn
to ra video.
PHN MM
C l bn s mun to mt phn mm. Bn c th thc hin iu ny nhanh

chng thng qua b to m t do c|c trang nh:
http://www.elance.com
http://www.rentacoder.com
http://www.scriptlance.com
By gi, vi nhng g ~ ni, bn s khng th ny ra tng v phn mm

Window XP tip theo trn mt lch trnh i hi pht trin nhanh chng. c
th nhn c mt dng phn mm c to ra nhanh chng, n cn c mt
chng trnh n gin tng ng. Thc t, s l tt nht nu phn mm ca
bn ging nh mt dng chng trnh bn tho trong PHP hay Javascript.
l nhng th m mt b to m tt c th rt nhanh trong mt bui chiu.
QUYN BN LI V QUYN S DNG NHN HIU RING
u tin, chng ta hy ni v s khc bit gia quyn bn li v quyn s dng

nhn hiu ring. Quyn bn li bo m cho bn c quyn c bn li mt
sn phm. Tuy nhin, chng khng cho php bn trnh by sn phm theo
cch ca ring mnh. Ni cch khc, nh sn xut ban u ca sn phm gi
li quyn tc gi. Trong khi quyn s dng nhn hiu ring cho php bn bn
mt sn phm nh th bn vit n v chnh bn thn bn. Bn nhn sn phm
th v bn t tn mnh v{o .
Nhng sn phm c quyn s dng l nhng sn phm thng tin nhanh nht
m bn c th pht trin t mt trin vng kinh doanh bi v trong nhng sn
phm ny, mi vic ~ c hon thin sn cho bn. Thm ch tt hn, bn s
thy rng a s sn phm ~ to ra c th trng ngch nht nh. c
c nhng sn phm ny, bn s cn n mt khon tin ln. C nhng li
ch{o h{ng c t bn ngo{i ni bn c th bt u download trn gi
nhng sn phm l{m trc, v nhng trang hi vin cung cp kho cha
thng tin c cp nht lin tc v nhng sn phm bn quyn mi. Ti
khuyn ngh nn theo hng hi vin, n gin bi v bn s c quyn tip cn
vi rt nhiu ch ph hp.
C\C B\O C\O NGN V BCH TH
Sn phm thng tin ca bn khng nht thit phi l cun tiu thuyt di 900
trang. Mi ngi c th b ra h{ng trm nghn -la cho nhng bn bo co
ngn... i khi khng d{i qu| 12 trang. B|o c|o ca bn c th l sn phm
chnh ca bn, hoc n c th l{ ngi to ra sn phm h{ng u. Gi s bn
c mt bo co 12 trang v bn n vi gi| 12 -la. khng phi l mt

khon li ln ban u, nhng bn s xy dng c mt c s d liu ca
nhng khch hng hin ti tip th khi c nhng sn phm ln hn v{ tt
hn.
Cn by gi c l bn ang t hi Bch th l{ g? V{ n kh|c g so vi mt bn

b|o c|o? Xt v mc ch s dng ca chng ta }y, th ngha ca n tht
s khng khc nhau nhiu. S dng thut ng Bch th (white paper) c th
b sung thm gi tr cm nhn cho sn phm. Tuy nhin, nu bn nhn vo mt
s nh ngha truyn thng ca White paper, bn c th tp trung sn phm v
ng gi c|c tng. }y l{ nh ngha v White paper m ti tm thy trn
mng v cho rng n ph hp nht: Mt bo co c thm quyn c pht
hnh bi mt t chc (theo dictionary.com). nh ngha n{y c th thc s
hu ch nu bn hng mc tiu vo nhng khch hng mi tham gia th
trng v d, nhng ph huynh mi, nhng ngi mua xe ln u tin,
nhng sinh vin nm th nht, sinh vin va tt nghip, nhng nh{ u t bt
ng sn mi... Mc d ti ght phi t n trong hon cnh n{y, nhng n li
l{ c hi bn bt u mt cch sun s nht. Tht n gin nhng yu t
cn bn cnh nhau, khi mc tiu ca bn l{ hng dn ai ho{n to{n mi
v mt ch nh sn. Bn khng cn phi i s}u v{o nhng vn su xa
hay ch dy nhng iu cn bn nht.
TO RA SN PHM LIN DOANH
Bn c th to ra sn phm vi c|c i tc lin doanh ca mnh. Khi nghin

cu th trng, bn s tm thy nhng trang web c th hp tc cng. Bn c
th s dng iu ny khi bn c kin thc c bit nhng li khng gii v cc

lnh vc k thut trong vic to ra nhng cun s|ch in t, video... V vy, hy
tm mt i tc lin doanh bit v lnh vc nhng ngi ~ sn xut
chng. Kt hp nhm v chia s nhng kin thc c bit ca bn vi h,
trong khi h bin nhng kin thc th{nh sn phm hon chnh. Sau , bn
c th va qung co sn phm v chia s li ch. Cng s rt nhanh nu bn
s dng i t|c lin doanh to ra nhng sn phm v cc bui phng vn v
hi tho trn truyn hnh. Thit lp mt s kin ng t chc v{ i tc lin
doanh (JV) phng vn bn, sau bn phng vn li i tc lin doanh (JV).
Ghi m s kin v gi n trong mt sn phm audio hay s|ch in t km bn
dch. Nhng kh nng n{y l{ v tn.
B SU TP C CH
Gi s bn ang thu thp ni dung cho th trng ca mnh. Trn thc t, bn

nhn c rt nhiu thng tin, bn c th to ra hng t sn phm t . H~y
cn nhc ng gi chng th{nh mt b su tp theo tng ch . Bn c th
bn b su tp ny mt ln duy nht, hoc c th dng n dn dn. V d, c l
bn ~ gp rt nhiu cng thc v cc mn trng ming lm t socola t cht
bo. iu ny c th l qu nhiu cho mt sn phm. V vy bn c th to ra
cc tuyn tp:
100 mn tr|ng ming socola t bo, tp 1
100 mn tr|ng ming socola t bo, tp 2
v.v
iu ny c th to cho bn mi sn phm. Bn c th to ra mt sn phm

mi thng hoc tng t. Cc loi khc nhau trong nhng b su tp theo ch
c th c phn loi da trn s khc bit (c bn, trung bnh, kh), da
trn trnh t thi gian (qu kh, hin ti, tng lai), da theo mc tiu
tui (tr em, thanh thiu nin, ngi ln), da vo cp (mc 1, mc 2,
mc 3), hoc da trn s khc bit v tng lp (sinh vin v gio vin,
nghip d v{ chuyn nghip, bnh dn v sang trng).
C\C LP HC TRC TUYN, BUI HI THO T XA, HI THO CHUYN

NG[NH C T CHC TRN WEB, V.V...
i khi, thng tin bn mun cung cp ti th trng ca mnh rt phc tp.

Bn cn c kh nng ph}n phi thng tin st vi thi gian thc. Bn c th lm
iu ny bng cch lp nhng lp hc trc tuyn, hi thoi t xa, v cc bui
hi tho chuyn ngnh trn web bt k loi nh dng no m khch hng
phi n vi bn v{ tng t|c theo mt c|ch n{o . iu n{y thng lin
quan n ti liu v c cu kha hc cng nh c|c b{i tp v nh v nhng
mc v hi |p. Nu bn mun c mt v d in hnh cho iu ny, hy kim
tra trang web http://www.richdreams.com hoc xem trn trang
http://www.scienceofgetting.net. H~y ng k nhn th thng b|o ca h.
C hai trang web tp trung vo to ra s giu c (wealth creation) v dy lm
gi{u (prosperity coaching). l{ mt ch phc tp v rt nhiu ngi
trong s cc khch hng ca h cng nh nhng ngi ng k ~ a ra c}u
hi v cc ti liu, thm ch ngay c sau khi c qua mt vi ln.
Nhng thng nh}n n{y ~ gii quyt vn ny (v to ra rt nhiu sn

phm/cc trung tm li nhun) bng cch mi cho cc kha hc trc tuyn
v hi tho truyn thng. Nhng ngi trong Rich Dreams (Gic m l{m gi{u),
ni ring, rt am tng iu ny khi chia ti liu thnh nhiu mc v{ h
bin hu ht mi hi thoi t xa thnh mt cun s|ch in t mi hay sn
phm a CD. Mt phn trong nhng iu h ~ l{m l{ s dng m hnh b
su tp theo ch . Sn phm c bn c gii thiu trong Rich Dreams l
cun s|ch in t Im Rich Beyond My Wildest Dreams. Sau khi kh|ch h{ng lnh
hi c iu ny, h c c hi m rng kin thc thng qua hai kha hc
trn mng khc nhau: ngch bn hng v ngch tip th. V{ Rich Dreams ang
thu hc ph nhng lp hc ny. Khong 1.500 -la cho mt kha hc su
tun. Nu bn mun tng t|c vi cc khch hng ca mnh theo c|ch n{y, }y
l mt chin thut bn nn cn nhc nghim tc. Bn s kim sot tt hn v
thi gian v cch thc phn phi ni dung v bn cng s c th phi u t
nhiu ngn sch cho vic ny.
TRANG HI VIN (TO RA KHI BN TIP TC)
Trang hi vin s gip bn c thu nhp nh k v l mt c|ch phn phi

sn phm t mt v tr c sp xp hp l. Mt tp lnh nh Lock Area Lite
(http://locked-area.com/lite) s gip bn nhn c lnh c{i t bo v hi
vin mt cch nhanh chng. Bn c th ly ra sn phm thng tin u tin ca
mnh ng c|ch, sau to ra nhiu sn phm khc v b sung chng vo
trong trang hi vin khi bn tip tc. }y l{ mt m hnh gii thiu sn phm
c kim chng qua thi gian. Khch hng s thch th vi s di do v gi
tr m h nhn c t vic tip cn nhng sn phm cht lng mi thng

vi mt mc ph thp.
HI VIN BLOG ^ TR PH (KT HP BLOG + HIPCAST.COM)
iu n{y tng t vi tng phn phi }m thanh nh chng ta ~ tho lun

lc ban u, nhng bn c th s dng mt cng c thc s m rng nh
dng nhng li ngh ca mnh. Cng c n{y c gi l Hipcast
(http://www.hipcast.com) v n gip bn va ghi m va pht hnh audio,
video, v nhiu hn na, tt c u c ng ti trc tuyn ri sau gi
thng bo ti blog ca bn. Hin khng c nhng gii php ngoi gii hn cho
nhng blog c thanh to|n, nhng iu bn c th lm l s dng nn tng
blog ca bn lu gi ni dung sau mt v tr ca mt th{nh vin ~ ng
k. (Hu ht nhng nn tng blog u c c|c m hnh ng k ngi s dng).
Sau khi tr ph ng k v{ gi tn ng nhp cng mt khu ngay khi vic
thanh to|n c nhn. Bn cng c th t blog ca mnh ng sau mt tp
lnh hi vin nh Lock Area Lite, nhng ti cha kim tra iu ny.
TNG GI\ TR CM NHN
Gi tr cm nhn l th m nhng nh tip th giu kinh nghim bit rt r. N

l mt trong nhng th thut nh khin mt ngi bnh thng ch cn gi
u v{ ni: L{m th no bn khin mi ngi tr 97 -la cho mt cun sch
nh th n{o? Bn bit y, mt ngi khng hiu v gi tr cm nhn ang
nhn sai hng. Vic nh gi sn phm khng nm vn ch l mt cun
s|ch hay ch l{ mt loi phn mm. Gi| tr nm thng tin. Gi tr nm
trong vic nhn thc v thu nhp cao ty thuc vo s u t. Kh|ch h{ng
khng quan t}m n vic thng tin c trnh b{y nh th no; h ch

mun tip cn ng hng vi thng tin , bi v h thy n c gi tr cao.
Cch duy nht dng thc ny thc s c nh hng l thng qua vic tng
cng nhng khi nim nhn thc ca con ngi v cc chi ph ngoi tuyn
(offline cost). V d, khi bn b sung audio v video trong mt gi sn phm,
gi tr cm nhn s cao hn bi v chng ta vn thng c nim rng a CD
v video c th c gi| ln n 30 -la hoc hn th. iu ni rng chng ta
hy nhn vo mt vi th thut trnh b{y gip bn tng thm gi| tr cho sn
phm ca mnh trong con mt ca khch hng tim nng.
H thng m-un (module system) thng c s dng trong nhng kha

hc ti nh. Bn thn cc m-un chnh l{ nhng phng tin y thng tin
vo trong nhng hng mc tp trung cho mc ch hc v cu trc. Tng t
nhng chng s|ch thng thng, cc m-un thc s hot ng rt mnh
m cng vi nhng chng s|ch gi|o trnh i hc hay nhng thnh phn ca
mt chng trnh m|y tnh phc tp. H~y ti nu v d v mt h thng m-
un cho mt sn phm chc nng. Chng ta s s dng chng trnh gim cn
lm m hnh ca mnh.
Ch n king cp tc trong mi ngy
M-un 1: Chun b tinh thn v th cht.
Phn A: Tr chi t}m l
- Lm th no hnh dung mc tiu trong 10 ngy ca bn
- Ngng suy ngh v{ ch ng nhng thng ip tiu cc

- Xem thc n nh mt ngi bn, khng phi l k th
- Chun b tinh thn cho bi tp
Phn B: Hiu chnh c th
- Loi b h thng cht c v ti sao iu ny quan trng
- Cng thc ch bin tinh khit trong 48 gi
- Thi gian cung cp nc
- Thc hin k hoch cho mt gic ng su
v{ tip tc nh vy. H~y tng tng nu bn ~ c mt sn phm thng tin

ln hn. Bn c th nhn c kt qu ca 10-20 m-un hoc hn na.
By gi, mt khch hng s ni g khi nhn thy mt danh s|ch y cc m-

un trong th ch{o h{ng ca bn? Anh ta s ni: ! Hy nhn xem tt c
nhng iu ny! Ti s nhn rt nhiu tin nu mua n v c v nh n c
t chc tt cho ti nhn c hu ht gi tr.
H thng m-un mang n cho khch hng ca bn cm nhn rng sn phm

ca bn l chuyn nghip, cht lng cao v chuyn su. Mi mc n l lit
k trong bn phc tho m-un ca bn l mt khon li nhun. Khng nhng
th, mi mc s kch thch tr t m. Mi ngi s t hi, v d, C|i g trong
cng thc ch bin tinh khit 48 gi?, Ti c th thc s hng th vi bi tp
khng? V{ }y l{ c|i bn mun. iu n{y theo ngha en s thc y gi tr
cm nhn ca sn phm tng vt v{ tt c nhng g bn ang l{m l{ s dng

mt bn phc tho ph hp!
Nh ~ lu ban u, kt hp c|c phng tin truyn thng ca bn (v

d, b sung audio v{ video cho on vn bn) cng gip tng thm gi| tr cm
nhn. Mi ngi c chung kin v nhng th c cho l chi ph ngoi tuyn,
nhng h khng bit bn ang sn xut ni dung trc tuyn ca mnh vi gi
r nh th no. Nu bn i n hiu sch v mua mt cun sch, mt a CD v{
mt bng video, bn s mt bao nhiu tin? Gi s rng sch ba mm c gi
19,95 -la v{ a CD l{ 15,99 -la v{ video l{ 30 -la. My tnh tin s thu
ca bn 64,95 -la trc thu doanh thu.
By gi, hy tng tng bn ln mng v bn tm thy Gi sn phm u t

bt ng sn ti u. N bao gm mt cun s|ch in t chnh, ba cun sch
in t l phn tng km, bn video hng dn v hai bi phng vn m
thanh. S tht n gin khi phi tr 64,95 -la cho b sn phm ny v vn
hon ton thc t khi phi tr n 197 -la hoc nhiu hn na! Ti sao ?
Tt c nhng sn phm ny nu thanh ton ngoi tuyn (offline), bn c th
tr t 120 -la n 150 -la. By gi, hy b sung thm mt s chin thut
gi| tr kh|c v{o th ch{o h{ng ca bn v bn c th kim c thm 50 -
la hoc hn na.
HA
ha i xa ti vic tng ln gi| tr cm nhn v{ khi ngun tin tng ni

khch hng ca bn. Mi ngi yu hnh nh sn phm v nhng nh mn
hnh. ha khng ch l{m cho th ch{o h{ng ca bn chuyn nghip hn, m{
cn mang n cho mi ngi th hiu trc quan v sn phm ca bn. iu

ny rt quan trng. Hy nh rng khch hng ca bn khng c c|ch g
chm vo sn phm trc khi h download n. Mi ngi u dng cc gic
quan t nhin nh s, nm, nhn v{ nghe |nh gi| vt c mua. Bn
khng mun l{ ngi cung cp hng ha ca mt sn phm v hnh thn b,
c th tt hoc khng tt, n ng sau nh~n gi| 97 -la. V vy, bt c khi
no c th, hy s dng nhng nh m{n hnh (c bit vi nhng sn phm
phn mm), ba s|ch in t, ba hp, nhng nh trc v{ sau, nh du
chng nhn v nhng hnh ha kh|c nh nh ca mt mn n c ch
bin t thc n.
TIN THNG
Tin thng, nh bn ~ bit, ng{y nay c quy nh tt yu trong ngnh

cng nghip sn phm thng tin. Hu nh khng c sn phm no li khng
xut hin cng vi mt mn tin thng hoc hai hoc mi . S |nh ng
gi tr cm nhn }y nm kin v vic phn phi. N s mang n cho
khch hng nhiu tin hn. Bn c th khng phi tn g khi to ra tin
thng, nhng kh|ch h{ng ca bn thy rng h ang c hng u ~i c
bit hai trong mt. Bn cng c th ngh v n nhiu nh mua mt chic xe hi
mi hay mt b my vi tnh. Bt c khi no mua cc mt hng ny vi cc nhn
gi| t, ngi mua u lun c mt cht lo lng i km. Ngi mua tim nng
s hi hn. H lo lng rng liu h c nhn c mi th h cn khi s dng
sn phm t khng. l{ l do ti sao c|c thng nh}n lun tng km
nhng ph kin min ph vi cc sn phm c mua ny. N l mt dng liu
php tm l tip theo. Bn mua mt b my vi tnh v bn trng i nhn
c nhiu phn mm min ph cng ming m chut khuyn mi. Bn mua

mt chic xe p leo ni m bn lun m c v ca hng xe gi km cho bn
m bo him, gng tay cng mt chic kha an ton. Bn ~ hiu cha?
B sung nhng khon tin thng gi tr v{ thch |ng s lun l{m tng gi| tr
cm nhn v bn cng cn phi x|c nh r gi tr vi kh|ch h{ng. iu ti
mun ni }y l{ bn cn phi ni vi h khon tin thng ny s l bao
nhiu nu h mua n ring l. V d nh:
Tin thng 1: Lm th no c th ngay lp tc tng cng IQ ca bn (gi tr

67 -la!)
Tin thng 2: Li khuyn, b quyt v chin thut |nh bi SAT (tr gi

97-la!)
Tin thng 3: Lm th n{o khng bao gi rt qu s tin gi trong ngn

hng ca bn ( v gi|).
Hy nh chc chn rng cc khon thng ca bn l{ thch |ng v{ lun

c b sung. Mi khon thng nn ph hp vi ch ca sn phm chnh.
TO RA HU K (BACKEND) U TIN V CHIA TCH N
Cc sn phm hu k l nhng sn phm tip theo m bn c th cho bn ti

nhng khch hng hin ti. Giai on hu k l thi k doanh thu tng v{ li
nhun c to ra. Nhng bn khng phi gii hn bn thn mnh vi hu k.
Bn cng s mun tch sn phm ca mnh qua trung k v nhng bn cho
hng mt ln. V d, cho hng mt ln cung cp cch thc tng nh~n gi|
m khng cn lm vic nhiu vi th ch{o h{ng. Bn khch hng tin vo

sn phm ca bn. Khi kh|ch h{ng t hng, bn a ra cho h la chn
tip cn vi sn phm khc vi mt khon ph thm. Kh|ch h{ng n{y ~ ang
thc hin giao dch mua ri, do nu c mt c hi tt v khch ny s tip
tc giao dch. Mi ngi thng l gii theo c|ch n{y: , nu ti ~ b ra 50
-la, th khon thm 20 -la l{ g? Vy nu bn ang t sn phm thng tin
ca mnh cng nhau, hy thu thp ni dung bn c th chia n thnh
nhiu mu. Chia nh n theo tng mc ch ca bn. Bn hy thot ra khi ni
dng to nn sn phm chnh ca bn, t ni dung ny sang mt bn trong
mt khong thi gian, ri bt u bin phn ni dung cn li thnh nhng th
cho hng hu k siu nhanh, cc khon tin thng v nhng ngi to nn
sn phm chnh. Bng cch ny bn c tt c nhng ch dn v cng c bn
h{ng ng v tr, cho d nu bn khng c sn phm chnh hon thin.
RA MT SN PHM V NHN BN BN
Bc ny trong bn k hoch chi tit s gip bn thit lp giai on lu lng

v qung b lan truyn v qung b n. Cha kha cho loi c}u ny nm
trong vic thit lp chng trnh lin kt ca chnh bn. S dng chng trnh
lin kt nh nhng m|y tng lu lng truy cp khng phi l mt tng
mi. Trong h thng ca ti, im mi }y l{ s tp trung c bit vo vic
bin khch hng ca bn vo nhng lin kt. Bn ang d nh tch hp
ng k lin kt vo ci phu bn hng ca mnh. Khi c nhng bc tip
theo, bn s hiu r iu ny din ra nh th no v ti sao n lm nn s khc
bit. iu u tin bn phi lm l lp li nhng bc c{i t ~ c dng
to ra li ch{o h{ng. ra mt sn phm u tin, bn s cn nhng bc sau:
Mt tn min mi dnh ring cho sn phm
Mt trang bn hng cho sn phm
Mt trang opt-in kh|c sao chp nhng ch dn cho c|c bc tip theo v
sn phm
Mt danh sch opt-in ring r trong ti khon tr li t ng ca bn cho sn

phm
Qu| trnh thanh to|n
i vi qu trnh thanh to|n, ti xut nhng ngi mi nn bt u vi nh

bn l sn phm h{ng u trn mng, Clickbank. ng k rt d. Bn phi tr
ph ch mt ln s dng l{ 50 -la trang bn hng ca bn c ph chun.
Clickbank cng c chng trnh lin kt t ng lin kt vi sn phm ca bn
mt khi ti khon ca bn c thit lp. iu ny l quan trng bi v bn
mun tin hnh cng d cng tt bin khch hng ca mnh thnh nhng
lin kt.
L do khin vic ny qu d dng l v Clinkbank cho php nhng ngi tip

th lin kt c lp nhng ti khon ton cu. Ni c|ch kh|c, khi ai to ra
mt ti khon lin kt vi Clickbank, h c kh nng qung b bt k sn phm
no trn th trng Clickbank, khng ch sn phm ca bn. iu ny l do mi
thng nh}n c gn mt a ch hoplink c bit ca Clickbank ging nh
trang:
http://AFFILIATEID.MERCHANTID.hop.clickbank.net/
Gi s, bn ang b|n mt sn phm hun luyn ch v bn quyt nh chn

ch ny vo tn ID bun bn ca mnh {o to nhng ch ch. Khi ,
hoplink m clickbank cung cp s ch nh ti khon ca bn, chng hn nh:
http://AFFILIATEID.train-dogs.hop.clickbank.net/
Lin kt URL ny s gi li bn trang kinh doanh trong khi theo di ngi truy
cp nhn danh lin kt ca ngi ~ thay th AFFILIATEID bng ID lin kt
ring ca ngi . V d, mt lin kt vi ID ca janedoe c th qung b
sn phm ca bn ti link lin kt ca c y, ging nh:
janedoe.train-dogs.hop.clickbank.net/
Bn ~ hiu cha?
By gi, chng ta hy tip tc v vic lm th no v ti sao bn mun thit lp

mi th theo cch ny. Mt trong nhng iu bn mun bao gm v nhn
mnh trong th ch{o h{ng ca bn l{ c hi kinh doanh m khch hng s
phi c trong vic qung b sn phm ca bn nh mt lin kt. Bn mun c
hi ny xut hin l mt phn ca chnh sn phm. u tin, iu ny c v
mt cht k l nu bn bn mt sn phm tip th khng trn Internet iu
thc s khng c nhiu tnh th gi~n. H~y nh rng: Bn ang b|n nhiu
hn mt sn phm. Bn nhn c nhng c hi trung gian v hu k c
tch hp vo trong phu kinh doanh ca bn. iu ny khng ch mang li cho
bn, m cn cho c cc lin kt ca bn, c hi kim thm thu nhp t ba
mc khc nhau.
Nhng ngi quan t}m n sn phm ca bn cng s quan t}m n vic to

ra li nhun t n. iu c |o l{ rt nhiu khch hng ca bn s mi
quen vi tng v th trng lin kt. Xt v bn cht, iu bn ang thc s
lm l gii thiu cho khch hng khi nim v tip th lin kt. Bn cng ang
d nh cung cp cho h nhng cng c cn thit h tr qu trnh qung b
sn phm, tng bc mt.
TO NG LC BNG VIC TR HOA HNG TRN TT C CC MC
Khi thit lp chng trnh ca mnh, bn s mun tr cho lin kt ca mnh

mi mc : tin k (front-end), trung k (midlevel) (nu c) v hu k
(backend). iu ny cung cp cho chng rt nhiu ng lc qung b sn
phm ca bn. Hy nh rng, i vi mi mc , mt lin kt to doanh thu
th bn cng ~ to doanh thu nh vy. Do , khng cn thit phi tr nn
tham lam. Nu mun y li nhun ca mnh cao hn na, bn c th b sung
nhng sn phm lin kt ca chnh bn trn hu k, gi li nhng khon hoa
hng cho bn thn. Vic c{i t bc ny ca h thng cn phi d hiu, mc
d bn c th phi tin hnh t chc li tht sng to trong mt v{i trng
hp.
V d, ni v k thut, vi Clickbank bn khng th b|n a sn phm trong

cng mt ti khon tr khi bn thc hin mt trong nhng tp lnh thng
mi c thit k ph v quy nh mt sn phm ca Clickbank. tho
lun s}u hn v vn , h~y xem trang
http://www.clickbankguide.com/multipleaccount.htm. Hn na, bn cng c
th c nhiu ti khon cho mi sn phm. iu ny khng nh hng ti s tin
cy trong nhng lin kt ca bn bi v nhng ID lin kt ca h ngay t u

s trong my tnh ca kh|ch h{ng c cp lc u. L do chnh ti mun
lm r trong vn Clickbank vi bn l{ chi ph nm trong vic m a t{i
khon.
M BO RNG PHU BN HNG CA BN C THIT LP CHNH XC
iu ny s gip bn tit kim phn ln thi gian. ng ra mt cho n khi

phu sn phm ca bn c thit lp chnh xc. Phu s c dng nh:
Sn phm tin k (sn phm ch lc ca bn)
C|c sn phm trung k (cho hng mt ln)
Sn phm hu k (nhng s cho hng lin quan, cc sn phm lin kt,

v.v)
By gi ti sao phi thit lp tt c nhng th n{y u tin? Tht tuyt nu

bn hi nh vy. N lin quan n vn thi gian v s t chc. Gi s bn
ang nh c mt s cho hng mt ln trung k. Tuy nhin, bn ang rt vi
v bn quyt nh ra mt m khng cn t n vo v tr ri t nh: , mnh
s lm sau vy. Liu sau l{ n bao gi? Bn s mt bao nhiu li nhun khi
l{m nh vy? Bn c th o ln th cho hng chnh ca mnh ngay khi qu
trnh ang din ra v lng ph thi gian vi xe ch h{ng cng nh m|y thanh
ton, khi m cui cng bn phi i lng vng b sung cho th ch{o h{ng
mt ln ca mnh khng? }y l{ nhng iu bn cn loi b khi ng i
ngay t khi bt u. Nu bn lu tt c dng v sau, bn s gp ri ro trong
vic khng ch ngt qung phu bn hng hin ti ca bn m cn khin nhng

li cho hng mi ca bn hon ton tht bi.
Mi th cn phi c sn sng khi khch hng tr gi|, khi anh ta ang thc
hin phng thc mua v th hin s lu t}m, khi anh ta hng th vi sn
phm mi c mua. }y l{ thi im anh ta s mun tiu tn cho nhng
th khc m bn mi cho. Tuy nhin, nu bn i iu ny qu lu, bn c
th cho rng vic |p li ch l{ th|i th . V vy, hy thit lp phu bn
h{ng trc khi ra mt sn phm. Gii quyt tt c nhng nt tht v ch hng
hc, sau bn s sn s{ng cng bum.
TO RA MT BC TH CHO HNG THUYT PHC
Bn cn phi c mt th ch{o hng thuyt phc. Nu bn khng gii v vit

dng th n{y, h~y thu ai lm thay bn. Bn c th tm thy mt s
ngi vit li qung co ph hp trn nhng trang lm ngh t do nh
http://www.elance.com v http://www.rentacoder.com. Bn cng c th copy
mt s phn t nhng bc th ch{o h{ng m{ bn ~ c v khin bn mun
mua sn phm. Nghin cu chng v c gng x|c nh tc gi ~ s dng
nhp , ging iu, phong c|ch v{ nh dng n{o ko s quan tm ca bn
v{o ni t|c gi mun. H~y m bo rng th ch{o h{ng ca bn c tt c
nhng thnh phn ca mt bi qung co (copywriting) thuyt phc:
1. Mt tiu hp dn
2. Tp trung vo nhng li ch ngo{i tnh nng
3. ha p
4. Tp trung vo khch hng (t bn xut hin nhiu hn t ti)
5. Tin thng vi gi tr c tnh c lit k
6. To mt bn cho hng kt thc mnh m v{ m bo
Mun c mt kha hc nhanh v vic vit qung co (copywriting), bn c th

tham kho 20 b quyt vit mt th ch{o h{ng thuyt phc
(http://www.cheap-copy.com/sales-letter.html. Mt khi bn ~ ho{n th{nh
bc th ca mnh, hy chc chn rng bn ~ kim tra chnh t. Hy mi
nhng ngi bn, h h{ng, i t|c lin doanh (JV) xem li, bin tp v nhn
xt v bc th. H s pht hin ra nhng iu bn ~ b qua v gi cho bn
phn hi l{m cho thng ip ca bn tr nn thuyt phc hn.
RA MT SN PHM CA BN V BIN MI KHCH HNG THNH MT

LIN KT
}y l{ lc chng trnh tr li t ng ca bn s li thc s c ch. iu bn

d nh lm l xy dng danh sch khch hng sau mt ln mua, v s dng
danh s|ch tuyn thm nhng lin kt mi t c s khch hng ca bn.
Hy nh rng bn s ang qung c|o cho chng trnh lin kt ca mnh nh
mt phn vn c ca sn phm. Do , ch hp l khi khch hng ca bn
ng k theo ng c|ch n{y.
Bn s l{m iu ny bng cch ch ra cho khch hng mt mu ng k lin kt

sau khi khch hng hon tt vic mua bn v chuyn n trang cm n. Mu
ny ging nh mt hp ng k cho hp th tr li t ng ca bn. Hy nh
rng, bn c hai danh sch khc nhau cn phi thit lp trong hp th t ng
ca mnh l{ danh s|ch hng dn, l{ ni bn thu thp cc opt-in t ngi

truy cp trang bn hng ca bn v mt danh sch dnh ring cho nhng
khch hng hin ti. Danh sch th hai ny l danh sch bn s ch vo trang
ng k lin kt. Di }y l{ mt nh mn hnh cho thy iu n{y c thc
hin nh th no:
Nh bn c th thy, danh sch ny s |p ng mt s mc ch. Mt khi

kh|ch h{ng ng k, h c gi ng link download sn phm tin k,
phng trng hp h b l trang download chnh ln u v l do n{o . H
cng s nhn c cc nng cp v li cho hng v nhng sn phm tng lai
thng qua danh sch ny. By gi danh sch ny s l link ca bn tuyn
m thm lin kt. Bn c th theo st cc khch hng ca mnh vi nhng

chng trnh lin kt ng hng. }y l{ mt e-mail mu m bn c th gi:
Bn thn mn,
Cm n bn ln na v ~ mua sn phm Nhng b mt trong vic hun luyn

cc ch ch ca nhng bc thy. Phng trng hp bn b l n, }y l{ lin
kt bn c th download sn phm:
http://www.downloadlink.com
Bn thn mn, bn thn bn c th kim thm bao nhiu tin khi bn sn

phm Nhng b mt trong vic hun luyn cc ch ch ca nhng chuyn
gia. bn c th ch! Trn thc t, k t gi pht ny bn c th lm theo
cch cch ca mnh ly li chi ph ca cun sch cng vi nhng iu hn
th. Tt c nhng g bn cn l{m l{ ng k tr thnh lin kt ca ti v bn c
th bt u qung co ngay tc th. tham gia chng trnh lin kt ca ti,
u tin bn cn ng k mt lin kt ca Clickbank thng qua ng link:
http://www.clickbank.com/accountSignup.htm.
Mt khi bn ~ to ra ti khon ca mnh v chn c ID lin kt, tt c

nhng g bn cn lm l chn ID ca bn v{o ng link:
http://AFFILIATEID.train-dogs.hop.clickbank.net/
Trong AFFILIATEID = ID bn chn lc ng k. Sau h~y s dng ng

link qung co sn phm Nhng b mt trong vic hun luyn cc ch
ch ca nhng chuyn gia. v{ bn s kim c hoa hng trn ba mc khc

nhau
Chc thnh cng,
K tn
Quan trng l bn phi gii thch cho h tt c nhng mc trong phu bn

hng ca bn. Cc lin kt ca bn s c c hi kim hoa hng t sn phm
tin k (front-end), trung k (midlevel) (nu c) v hu k (backend). Mc d
bn s cn phi thit lp nhng ti khon Clickbank x l qu trnh thanh
ton mi mc, nhng bn s khng phi thit lp nhng link lin kt ring l
cho tng mc. L do l nhng ngi truy cp trang web s c gn vi ID
lin kt t trang bn hng chnh ca bn. Min l khch hng khng xa clear
cookie ca mnh, lin kt ca bn s nhn c tin tn dng cho vic bn
hng mc trung k v hu k, cho d cc sn phm ang c bn t mt
a ch web khc vi mt hoplink ca Clickbank khc.
TIP TC CC LIN KT V KHUYN KHCH H
Bn nn tip tc gii thiu vi danh sch khch hng ca mnh v chng

trnh lin kt. ti a ha s tham gia, bn cn gi nhiu hn mt hoc hai e-
mail v chng trnh. u tin, mc tiu ca bn nn l{ tip tc khuyn
khch kh|ch h{ng tham gia chng trnh lin kt (nu h vn cha ho{n th{nh
n). Th hai, bn s mun nhng lin kt hin c ca mnh bit v tt c
nhng thay i hay b sung trong chng trnh lin kt ca bn. Tng thm s
tham gia c th ch n gin bng cch gi mt li khen L{m tt lm ti cc
lin kt. V d, gi s doanh thu ca bn ~ vt mc ban u nh nhng n

lc ca cc lin kt. Bn c th gi cho h mt e-mail nh sau:
Bn thn mn,
Thng ny doanh thu tht ngon mc vi sn phm Nhng b mt hun luyn

c|c ch ch v{ ti cm n tt c cc lin kt ca mnh! Cc bn ang l{m mt
cng vic tuyt vi! Mt s bn s sm nhn c nhng t sc ln sm. :-)
Trn thc t, ti bit t nht mt trong cc lin kt ca mnh ~ kim c hn
10 nghn -la tin hoa hng thng ny.
Bi v cng vic ang din ra tt p, ti mun khch l cc bn nhiu hn

trong vic qung co sn phm Nhng b mt hun luyn c|c ch ch.
Ch TRONG THNG NY, cc khon hoa hng s c tng ln tt c cc

mc. iu n{y l{ ng, thay v s dng cu trc hoa hng thng thng m
bn ang dng, ti s tng ln mt mc mi:
75 i vi sn phm tin k
85 i vi sn phm trung k
90 i vi sn phm hu k
Bn ang nhn c 30% hoa hng tng thm trong mi mc. }y ch l cch
ti ni li cm n v bn ~ tr thnh mt trong nhng lin kt gi tr ca ti.
Tng t, nu bn vn cha ng k tr thnh mt lin kt, iu ny s to

thm cho bn ng lc thc hin.
Bn c th ng k ti }y:
https://www.clickbank.com/affiliateAccountSignup.htm?key=
Thc hin nhng iu theo cch ny khng ch khuyn khch cc lin kt hin
c ca bn, m{ cn thc y nhiu khch h{ng tham gia chng trnh lin kt.
Cui cng, hy nh thng bo cho cc lin kt ca bn v nhng cng c mi
hay nhng ngun ti nguyn bn s gi cho h. Bn nn gi theo tng giai
on mt ng link nhc nh lin kt ca bn v trang ti nguyn.
THC Y CC LIN KT THAM GIA HNH NG NGAY LP TC
Nu mun li nhun ca mnh tng nhanh, bn cn thc s thc y cc lin

kt ca mnh tham gia h{nh ng. Bn thy , rt nhiu ngi b hp dn bi
tng tip th lin kt, nhng h khng thc s bit lm th n{o bt u.
H ng k rt nhiu chng trnh kh|c nhau v{ sau chi lng vng vi
chng, khng bao gi thc s nhn c s nghim tc hay kim c mt
khon tin no. Vi t c|ch ch mt chng trnh lin kt, bn mun ngn
iu ny xy ra cng nhiu cng tt. Cch thc hin iu l{ l{m cho mi lin
kt u tr nn cng d cng tt, c bit l nhng lin kt mi. C hai iu
bn cn l{m m bo rng mi lin kt, t nhng ngi mi bt u n
nhng ngi chuyn nghip, u st sng qung co sn phm ca bn:
Ch{o h{ng nhng khon hoa hng hp dn
Cung cp cho h nhng cng c thnh cng

u tin, cu trc hoa hng ca bn nn ht sc phong ph. Nhng khon hoa

hng cao l mt trong nhng yu t chnh thc y cc lin kt qung co mt
sn phm. Nu bn mun h b thi gian v tin bc ca mnh qung co
sn phm ca bn, bn cn phi lm cho sn phm |ng gi|. Ti xin gi , t
nht nn a ra 50 hoa hng cho tt c cc mc, thm ch cn c th nhiu
hn vi nhng sn phm tin k. V d, bn c th ngh 75% vi sn phm
tin k, 50% vi sn phm trung k v hu k.
Tip theo, bn cn phi cung cp cho h nhng cng c chnh x|c. l{m iu
ny, bn cn to ra mt b cng c lin kt v lm cho b cng c ny sn c
trn trang ngun lin kt c bit ti trang web ca bn.
B cng c lin kt (affiliate toolkit) l g? V bn cht, n l mt b su tp

nhng ti liu qung co hu ch m cc lin kt ca bn c th s dng
qung co sn phm cho bn. }y l{ mt vi th bn nn c mt b cng c
lin kt:
Mt danh sch nhng t kha cc lin kt c th s dng qung co sn

phm theo phng thc thanh ton mi ln click chut (pay-per-click) ging
nh Google Adwords.
Mt b trn vn nhng a ch e-mail tip theo m cc lin kt ca bn c th

gi ti danh sch ring ca h.
Nhng mu qung c|o n cc lin kt ca bn c th chy trn nhng

tp ch in t.
Nhng qung co phn loi cc lin kt c th t ti nhng v tr phn

loi.
Nhng cun sch in t hoc nhng bn tin c th i tn thng hiu m

cc lin kt c th a ti danh sch ca h.
Nhng hnh nh sn phm, banner qung c|o, hay c|c ha cho sn phm
ca bn.
Mt vi qung c|o c ng link vn bn (v d nh Google Adwords).
V c bn, iu bn mun cung cp cho cc lin kt l nhng ti liu qung co

cng loi m bn dng qung co trang ca bn. iu n{y c bit quan
trng trong vic gip nhng lin kt mi, nhng ngi khng bit bt u t
}u v{ cn s chung tay gip sc. Bn cn phi to nhng th 1-2-3 d dng
vi h. Cung cp cho h mt ngun ti liu c vit trc n gin ho
vic .
phn phi b cng c ny, tt c nhng g bn cn lm l upload n ln

trang ca bn v to ra mt trang Web cc lin kt c th tip cn ti liu.
n gin ch cn thit lp mt danh b mi trn trang ca bn, ging nh:
http://www.yoursite.com/affiliates/
v{ hng dn cc lin kt ca bn ti trang . H~y m bo rng c tt

c nhng thng tin quan trng v chng trnh (v d, cu trc hoa hng, nh
dng ca hoplink Clickbank ca h, v.v) Bn cng c th hng dn h ti
nhng ngun thng tin khc c th hu ch vi h nh link cloaker (link n),

web hosting (trang ch), hp th tr li t ng, v.v
S TINH CHNH V TO RA H THNG CA CHNH BN
Sau khi xem xt li m hnh hin c, bn c th ny ra mt danh sch nhng

th bn mun thay i. Bn mun l{m g nhanh hn? Liu c c|ch n{o ct
gim chi ph khng? Bn ~ tm ra c mu qung co hiu qu hn nhng
mu kh|c cha? l{ nhng vn cn gii quyt khi bn tinh chnh ton b
qu trnh ny vo trong h thng ca ring bn. Bn tm kim nhng cng vic,
cng nh c|c khu vc im yu cn c gii quyt. V d, gi s vit mt e-
mail tip theo mt e-mail trc thc s l mt vn vi bn, nhng bn gii
vit nhng bn bo co v bn thy rng nhng th ny ko doanh thu tt
hn. Bn c th quyt nh dng c|c b|o c|o nh mt trong nhng cng c
ch cht ca mnh trong tng lai hoc c th chn lm vic vi nhng k
nng v vit qung co (copywriting) tip theo.
Tng t, c l bn ~ ph|t hin ra mnh thc s hng th vi vic to ra sn

phm. Bn c th chn tp trung v{o iu v{ chuyn i tip th lin kt ca
mnh vo trong mt cng c cho h thng hu k ca bn. Tt c l{ x|c nh
qu trnh hiu qu nht vi bn l g.
T NG HA VIC KINH DOANH CA BN TRN MY LI HON TON

T NG
T ng ha l mt quy trnh bt buc trong vic nh}n i m hnh kinh

doanh ca bn trong mt th trng mi. Nh bn ~ thy trong sut cun
sch ny, bn c th c{i t mi th hot ng t ng (hands-free) nu nh

bn ~ to ra phu bn hng v gn n vi hp th tr li t ng. Mi vic t
phn phi sn phm n ng k lin kt u c th c lm t ng.
}y l{ nhng im mu cht cn lm:
Dng hp th tr li t ng t ng ha sao chp hng dn, giai on

theo di, phn phi sn phm v{ ng k lin kt.
S dng Clickbank thc hin qu trnh thanh ton v qun l chng

trnh lin kt ca bn.
S dng nhng link lin kt li khch hng qua tt c cc li cho hng

tin k v hu k trong nhng sn phm lin kt.
L{ ch s hu sn phm, hy bin khch hng ca bn vo trong v s nhm

lin kt nhm pht trin s lng khng l ca c|c lu lng v chc nng
rnh tay.
Mt khi bn ~ gn kt tt c thnh phn trong phu bn hng ca mnh vi

nhau, bn ch cn gi lu lng truy cp ti bn cho hng ca mnh. Hp th
tr li t ng s phn phi ni dung, thay a ch trang x l v phn phi cc
ng link download sn phm.
QUN L VIC KINH DOANH
Qun l vic kinh doanh hng ngy thc s xoay quanh ba vn ct li:
1. Tin bc
2. Con ngi
3. Cc cng c v thi gian
Thi gian c l l ti sn gi tr nht ca bn, v vy, chng ta hy gii quyt

iu n{y trc tin. To mt k hoch qun l hng ngy s thc s gip bn
l{m iu ny. Bn cn c mt danh sch nhng nhim v tip th m bn
cp n mi ngy. Hy vit nhng th bn cn hon thnh. Quan trng l bn
phi vit c ra giy. L{m c nh vy bn s cm thy u c th gi~n.
Hy kt ni mi nhim v vi mt mc ch c nh sn hay mt kt qu ~
lng trc. C gng miu t ngn gn kt qu th{nh cng c mong i ca
nhim v . }y l{ mt k hoch mu:
9:00 sng Tp trung to lu lng truy cp min ph
a. trnh mt thng co bo ch
b. a ra mt bi vit
c. Hon thnh cng vic chi tit v JV
11:00 sng Sn sng cho chin dch PPC (pay per click)
a. Phn loi nhng cm t kha v{ t t c nhm mc tiu ra ngoi
b. Vit b qung c|o u tin
c. ng nhp vo Adwords v tm t kha thng tin

Nu bn cm thy mnh ang sa ly vo qu nhiu la chn nu-th v{ nhng

cm gi|c m h v nhim v, th hy chc chn rng bn phi vit ra giy. Sau
, h~y t hi: Liu nhim v c kh thi ngay by gi khng? C hay khng?
Nu cu tr li l{ khng, h~y nm n i v{ tip tc. t nhng li khuyn vo
ng v tr v{ ti ngh rng bn s thy rng ngy lm vic ca bn c c cu
rt tt v nhng n lc qung co ca bn s mang li tri ngt nhanh chng.
Yu t quyt nh th hai i vi vic qun l kinh doanh ca bn l tnh kin

nh v s tn tm.
Yu t quyt nh th hai i vi vic qun l vic kinh doanh ca bn l tnh

kin nh v s tn t}m. iu ny l hin nhin, nhng liu bn c thc s bit
ti sao? H~y ti chia s vi bn iu ti c chng kin trong qu kh. C
mt thnh vin mi p trong mnh mt tng v i v s to ra mt sn
phm thng tin c th |nh bi mi sn phm khc. Tuy nhin, anh ta khng
lp bt k mt k hoch mc tiu hay vch ra mt chin lc c th no. Sn
phm ra mt, nhng c iu g vn cha c hon thnh. V vy sn phm
b ko li trong khi anh ta tip tc phn kh|c m{ ti ~ qun. Sn phm
khng bao gi t kt qu tt p t lc khi u v{ ng lc thc y ~ mt.
Bn thy , bn khng th ch tung tin vo trang bn hng ca mnh, gi mt
hoc hai qung c|o v{ trng i tin s bt u chy vo. Qung c|o i hi
mt n lc lin tc. Bn phi bi p cho nhng n lc ca mnh mi ngy.
iu n{y c ngha l{ bn phi thc hin nhng iu sau }y:
1. Theo di cc chin dch PPC ca bn v{ iu chnh chng vo mt c s nht

qu|n. Thay i qung co ca bn. B sung hay loi b cc cm t kha, gi
u thu, v.v
2. Tip tc vit nhng b{i b|o v{ a chng ln danh b bo.
3. Kin nh tm kim nhng tp ch in t mi, c|c trang web, blog, v.v c

qung co nhm vo li cho hng.
4. To ra ni dung mi v nhng th thng b|o h{ng th|ng v nhng ngi

ng k hin ti. Bn phi gi nhng hng dn ca mnh lun c quan
tm.
5. Khng bao gi c l l{ vic kinh doanh qu mt tun. Nu tt c nhng g

bn lm ch l mt chin thut qung co hng ngy, th bn s vn ch gim
chn ti ch. Thm ch n lc ny s gt hi nhng kt qu cho bn.
V vy hy tn tm v tp trung. Bn ~ i tin kh xa v n lc rt nhiu cho

sn phm ca mnh; s tht ung ph khi lm mi th theo cch khc.
Tit kim thi gian v tin bc bng cch to lc n by cho lu lng truy
cp ca bn.
B mt th ba ca vic qun l l tit kim c thi gian v tin bc bng cch

to lc n by cho lu lng truy cp ca bn. Lu lng truy cp, cho d l
min ph hay phi thanh to|n u l{ v{ng. N l{ nng lng hi nc chy
ng c kinh doanh ca bn. To lc n by cho lu lng truy cp ngha l{
nhn c vng lp phn hi ang din ra bt k ngi truy cp mt phn
trong phu bn hng no ca bn c th c t knh hng ti mt phn

khc trong phu. iu ny c ngha l{ hng cho h ti mt mu opt-in, mt
trang kinh doanh khc, mt li cho hng hu k hay thm ch mt trong
nhng v tr sn phm khc ca bn. L do l mt khi ~ tm c ngi
truy cp , bn lm mi iu c th khng ngi ra i. C hai cch
c bn l{m iu ny:
1. Gi tt c nhng lu lng truy cp ca bn ti trang ch n (lead-

capture page) u tin.
2. m bo rng c trang ch n (lead-capture page) v{ trang b|n h{ng u

c nhng ca s qung co (pop-up).
Ngi truy cp s ng k, mua hoc ri i. Nu h mua hoc ng k, bn

phi tm c h ngay. Tuy nhin, khi ngi c b i, bn cn c c|ch
chim c s quan tm ca h mt ln na. Mt ca s qung co (pop-up)
s cho php bn l{m iu ny. Gi s ngi truy cp thy trang ch n ca
bn, nhng h quyt nh khng mun ng k. iu ny tht t, bi v by gi
h c th b mt li ch v khng bao gi nhn thy trang bn hng ca bn.
Bn l{m g }y? trang kinh doanh ca bn xut hin trong nhng cu s
qung co h click chut. Nguyn tc tng ng p dng cho trang kinh doanh
ca bn. Nu v mt s l do, ngi truy cp quyt nh khng quan tm v c
gng ri i. Bn hy tn cng h bng mt ca s qung co c cha li mi
ch{o c bit hoc nhng bn cho hng mt ln c m bo v thi gian.
By gi bn phi nm gi s quan tm ca ngi mt ln na v bn c c
hi th hai to lc n by li nhun ti h.
Hy nh rng tt c c|c lu lng truy cp ca bn u i din cho s tiu

tn v thi gian hoc tin bc. Bn ~ t v{o c m hi v ti sn cm c
ca mnh y. Thc s, bn ~ t nhiu n lc hn ngi truy cp. V vy,
bn phi dng lc ca n by cn bng t s. Mt khc, bn phi kt thc
bng vic phi tng gp i n lc nu bn ~ suy ngh s dng pop-up hoc
nhng phu lu lng truy cp khc th bn c th li l{m tng gp i
nhng kt qu hin ti.
Con ngi chnh l l do bn tham gia kinh doanh.
Tr thnh mt ngi qun l tin bc gii ngha l{ phi theo di c nhng

g bn ang kim c v nhng th bn ang phi tiu. Bn cn phi bit
trong ng{y mnh ~ kim c bao nhiu cng nh phi chi ph bao nhiu
pht trin thu nhp . Mt iu khc bn cn quan tm l lp mt ti khon
ngn hng chuyn dng cho vic kinh doanh ca mnh. c bit ti thi im
thu, bn ang d nh mun bit nhng chi tit v cc khon chi ph lin
quan n cng vic kinh doanh v thu nhp. S kh hn l{m iu ny nu
bn ang kt hp cc giao dch kinh doanh vo ti khon c nhn ca mnh.
Con ngi chnh l l do bn tham gia kinh doanh. S rt quan trng nu nh

bn ang tham gia v{o nhng vn h{ng u v dch v khch hng. Hy
kim tra e-mail ca bn mi ng{y tm ra liu c ai vit cho bn cu hi,
vn , yu cu hon tr tin, v.v Con ngi thng b n tng bi tc .
Bn tr li mt khch hng cng nhanh, h s c{ng tin tng bn nhiu hn.
Nhng ngi kh|c cng rt |ng gi| i vi s pht trin tng th kinh doanh
ca bn. Quan trng l bn bit cch kt ni vi vi nhng ngi tip th khc
v nhng ngi ch kinh doanh bi v iu ny s mang n cho bn rt nhiu

c hi chia s ngun thng tin v{ tng.
Tp trung vo vic tm kim nhng lin doanh, cc siu lin kt v nhng

ngi l~nh o th trng. Khi nghin cu th trng ca mnh, bn s tm
thy mt v{i trang in hnh nh nhng ngi tin phong trong ngnh. Nhng
trang ny v nhng ngi ch ca chng lm thnh nhng i tc lin doanh
tuyt vi v h cng l{ nhng siu lin kt. Bn thy , do v tr ca h trong
ngnh, h c nhng ngun ti nguyn bn cn: lu lng truy cp, nhng
ngi ng k, v{ s giao tip vi nhng siu lin kt tim nng kh|c v{ c|c
i tc lin doanh (JV). Hy lin h vi h v thc hin hp ng. Mi cho h
nhng khon hoa hng cao, h s dng sn phm min ph hay tip cn danh
sch ca bn h tr ln nhau. iu ny s tng thm nhng n lc v tm
vi ca bn xuyn sut bng, bi v bn s c nhiu lu lng chy vo trang
ca mnh v s c nhiu s c lng hn cho vic thanh to|n chng trnh
lin kt ca bn.
Bin c|c i th cnh tranh thnh nhng i tc lin doanh.
Bin c|c i th cnh tranh thnh nhng i t|c lin doanh. V{i ngi trong s
nhng ngi ng u cng th trng s l{ i th cnh tranh ca bn. Tuy
nhin, ng e ngi tip cn h. Bn c th d dng bin mt i th th{nh i
tc vi nhng ng c ng n. Tt c nm vic bn a ra tha thun hp
ng vi h. H~y tm ra im tng ng m bn c. Hng mc tiu vo
nhng khu vc bn c th mang li li ch cho c hai bn hn l{ cnh tranh vi
nhng ngi khc.
i vi vic qun l cc cng c, quan trng l bn phi m bo trang web,

hp th tr li t ng v nhng ti khon qung c|o ang hot ng nh
nh sn. Mc d iu ny s khng xy ra mi ng{y, nhng s c nhng thi
im mi th b hng hc. V d, cc qung co PPC ca bn c th ngng chy
do nhng vn k thut (khi kt thc dch v) hoc do nhng vn vi ti
khon ca bn. Mt s ln khc, trang web ca bn c th bt ng gim lu
lng truy cp hoc hp th tr li t ng my ch ca bn c th b hng.
Nhng tnh hung ny c th g}y au u v mi ngi tip th s i mt vi
chng theo nhiu c|ch kh|c. l{ l do ti sao bn cn trong top u v nm
bt c vn trc khi chng vt ra ngoi tm kim so|t. Tng t, s l
mt kin hay nu bn sao chp d phng cng vic ca mnh. m bo rng
bn c nhng bn qung co tt c cc ti liu trong cng bn c th d
dng upload li chng nu c iu g xy ra.
LM IU G MI NGY!
Vic kinh doanh ca bn khng th t n xy dng c trong mt m. Bn

phi l{m g mi ngy. Tp trung thc hin h{nh ng. Mt phn ca mt k
hoch kinh doanh vng chc l c mt k hoch h{nh ng hng ngy trong
chin lc l}u d{i. iu n{y khng c ngha l{ phi c rt nhiu vic ch cn
thc hin iu g gip a bn n gn hn vi mc tiu ca mnh. Bn c
th la chn bt k hoc kt hp nhng iu di }y:
Vit v{ trnh mt bi bo mi v lu lng truy cp
ng thng b|o trn din {n

Vit mt bo co mi gi ti danh sch ca bn nh mt mn qu bt ng
To bn qung co
Nghin cu nhiu cm t kha tip th
c nhng tin tc mi nht lin quan n th trng
Hc mt k nng mi
D lm bt c iu g th hy chc rng bn gi c { tin ln. Thnh cng l

vn v trnh ; mi bc bn thc hin, d nh b cng s n |p cho
bn trong cuc chy ua d{i.
TI U T LI NHUN
Li nhun mang n cho bn sc mnh ca lc n by. Lc n by l{ thc

o kt qu cng vic ca bn. V vy, khi vic kinh doanh u tin sinh li, bn
s t ti v tr tt hn so vi khi bn bt u. Bn s c nhiu tin hn, v{
nhiu tin hn ngha l{ nhiu la chn hn.
T|i u t li nhun s y mnh vic kinh doanh hin c ca bn hay to

thun li cho qu trnh bt u mt sn phm mi (s nh}n i). Bn c th
trang b cho bn thn nhiu kin thc, nhiu cng c hn, nhiu thi gian hn
bt c ci g bn cn. V d, bn c th u t nhng iu sau }y:
M rng cc chin dch PPC.
Mua nhiu khng gian qung co trn cc trang web tip th.
To cc ti liu qung co ngoi tuyn (offline).
To mt sn phm mi.
Chim ly mt phn mm mi, mt cun s|ch in t, mt bn ng k, bt

c ci g gip cho vic kinh doanh ca bn.
Mua nhng hng dn mi.
Thu mt chuyn gia thit k li trang web nu cn.
C ngi vit qung co chuyn nghip dng mo thay i ti liu kinh

doanh ca bn.
Mua mt s bn quyn c bn li hay nhng sn phm nhn hiu ring

bn c th s dng nh mt my qun l thng tin khch hng, danh sch tin
thng, hay thm ch c cc li cho hng hu k.
u t c|c cng c cn thit bt u vic kinh doanh mi.
Bt k iu g trn (hoc hn na) u c th ch n gin l nhng g vic

kinh doanh ca bn cn tin ln mc tip theo. T|i u t li nhun ngy
nay c th hiu l s quay vng thu nhp ln hn trong tng lai.
TO RA NGUN THU NHP TH NG CA CHNH BN
Bn c th kim thu nhp thng d hoc th ng thng qua cc sn phm v

dch v ca chnh mnh. Trn thc t, ti khuyn khch bn to ra thu nhp
kinh doanh nh k cng sm cng tt, bi v thu nhp nh k mang n cho
bn lc n by v n l mt c|ch t mi th vo my li t ng, da
trn c tnh t nhin ca sn phm v dch v.
V d, gi s bn ~ quyt nh to ra sn phm u tin mt b khun mu

cho website chuyn nghip b|n nh sn phm u tin ca mnh. Bn
quyt nh bn vi gi| 39, 95 -la cho mt ln download. Cc khun mu web
r rng l mt sn phm i hi cao, nhng ti sao dng li ? Rt cuc, n
s l mt khon tin cc tt khin nhiu khch hng ca bn cng s tm
kim mt ni lm ch cc website ca mnh. Bn c th kim c nhiu
tin t mi khch hng nu bn mi h s hu trang web nh mt phn trong
ton b gi sn phm. V d, bn c th tnh n c mt ti khon hosting vi
mi n t hng cc mu trang web. Cung cp cho khch hng ca bn thng
u tin c dng hosting min ph v cho h bit h s phi tr 15 -
la/thng cho hosting v sau. iu ny thc s d lm nu bn mua mt ti
khon b|n li vi mt cng ty web-hosting c ting. Rt nhiu cng ty nh
th ny s cho php bn i li thng hiu b ngoi v cm nhn v s thanh
ton v lm ch giao din v vy nh th bn ang chy mt cng ty ch
hosting ca chnh mnh.
}y ch l mt v d gip bn ngh v mt s kh nng. iu quan trng l

bn to ra mt cng vic kinh doanh ni bn c th tnh gi cho khch hng
trn mt nguyn tc cn bn i vi mt dch v ang din ra. Tuy nhin, ti
khng gi nhng dch v k thut (nh web hosting) ti nhng ngi mi.
Thay v{o , ti c th xut mt s dng trang hi vin thng tin c bn.
}y l{ mt s nhng sn phm v dch v c mi ch{o di m hnh ny:
Th thng b|o, tp ch in t, tp ch, bo, tp san, v.v
Nhng v tr ni dung nh th no-.
C|c v tr v quyn bn li.
Nhng dch v c s d liu (danh s|ch ngi bn, vic tm kim c|c lu tr
cng cng, nghin cu c s d liu).
Ni dung v dch v a truyn thng (v tr t ngy, b su tp hnh mu

hay nhng hnh nh khng phi tr nhun bt, ti nhc, nhc chung, mn
hnh ch, thu phim nh).
Sn phm ca thng: nhng sn phm c phn phi hng thng bi vic

ng k d{i hn. V c bn bao gm nhng th nh socola, caf, h{ng tp ha,
ht ging, mt hng qun |o).
C nhng yu cu ti thiu cho mt m hnh ng k/kinh doanh hi vin:
Trang web ca chnh bn.
Mt my thanh ton vi kh nng nh}n nhng thanh to|n nh k.
C kh nng gii hn tip cn n ni dung/tp lnh pht trin tn s

dng/mt khu v sn sng tip cn cc khu vc ca hi vin.
Tip cn ni dung hay sn phm duy tr li ch hi vin.
SC MNH CA V TR HI VIN: MT TRNG HP NGHIN CU

Cui nm 2007, ti ~ ra mt mt trang hi vin mi ti

http://SuperAffiliates.com. Sau , n ~ tr thnh mt trong nhng trang hi
vin thnh cng nht trn th gii, v{ n ~ thu ht hn 3.500 hi vin trong
bn ng{y. }y l nh chp t
mn hnh ca trang :
By gi, sn phm chnh

xc no ti ang b|n h{ng
thng ti Super
Affiliates Inner Circle
Membership? Ho{n to{n n
gin, ti ang cung cp cho
nhng hi vin ca mnh
nhng lin kt kinh doanh trao tay thch hp da trn nhng th trng ~
c nghin cu k lng, ni c nhng chng trnh v{ sn phm lin kt
c tr tin cao. Tt nhin, ti cng a v{o mt s lng ln nhng ti
liu {o to gip h bt u. Cc hi vin tip cn k hoch {o to chi tit
ngay lp tc v tip cn b cng c kinh doanh hng thng ngay khi n c gi
tr. V vy, cc thnh vin ca ti khng ch hc tr thnh mt ngi tip th
lin kt thnh cng m h cng nhn c nhng gi tip th lm sn gip
h bt u. B cng c lin kt u tin c thit k gip cc thnh vin
qung co nhng chng trnh tip th lin kt a cp , nhng khng tp
trung hon ton vo nhng chng trnh c hi kinh doanh. Cc thnh vin
cng s c c hi qung co nhng sn phm lin kt thch hp chng hn
nh chi {n, |nh golf, hun luyn ch, v.v B sn phm hng thng bao
gm nhng cng c sau }y gip cc thnh vin cng nhng n lc tip th
lin kt ca h:
Mt bn bo co 20 trang m h a ra cho danh sch opt-in ca mnh nh

mt phng tin kim tra chnh t nhng sn phm lin kt h mun
qung co.
Mt danh sch 50 t kha h{ng u v th trng.
Mt b mi bi bo giu t kha h c th a v{o c|c danh b bo cho qu

trnh to lu lng truy cp.
Mt b mi mu qung c|o c vit sn trn Google Adwords da trn

nhng cm t kha chn lc t danh sch 50 t kha h{ng u h c th cm
vo cc ti khon Adwords ngay lp tc.
Mt b nm file ch k h c th dng trong cc e-mail v{ khi ng thng

bo trn cc din {n th trng.
Mt b nm e-mail c kim tra trc chnh t h c th a v{o trong hp

th tr li t ng.
V c bn, ti ang b|n thng tin hay ni dung ti nhng ngi tin cy vo
thng tin bn sn phm. L do khin iu ny qu hp dn l{ vic to ra
tt c cc ni dung i hi nhiu n lc v thi gian. Hu ht nhng lin kt
mi thng ho hc mun bt u kim tin v{ ght tng phi to ra nhiu
ni dung u tin trong chnh sn phm ca h. C mt qu trnh hc tp vt
v t c s tinh thng trc khi h nhn thy c doanh s u tin

ca mnh. Tuy nhin, nu h c nhng cng c cn bn v ni dung sn sng
hot ng, h c th nhanh chng thm nhp vo th trng.
D bn lm bt c iu g, ch cn m bo bn c th phn phi sn phm ng

thi gian ti cc hi vin ca mnh v{ chnh l{ bn ang cung cp gi tr trao
i thc cho nhng thanh to|n ang din ra ca h.
C l bn ang t hi s mt bao nhiu thi gian ti c th to ra nhng b

cng c ny. Cu tr li l: khng qu lu! Ti kh cung tn v vic duy tr tt
c hot ng kinh doanh ca mnh cng t ng cng tt. Ti nghin cu cc
th trng mi thng, to ra nhng yu cu cho mi b cng c v sau gia
cng bi vit thc s v bn bin tp ti nhng ngi lm ngh t do.
Theo ti, bn nn cn nhc vic thu ngun lc t bn ngo{i trc khi bt u

trang hi vin hay ny ra tng vi nhng sn phm c th d d{ng t cng
nhau.
iu thc s ph thuc vo vic bn gii ci g v thch lm g. Nu bn c

th d dng to ra nhng video hay cc hi tho qua in thoi, v d nh vy,
th bn c th to trang hi vin da trn nhng loi sn phm n{y. Tng t,
bn cng c th thay i k hoch qung co. Nu bn mun phn phi nhng
sn phm c cht lng cc cao i hi nhiu thi gian pht trin, bn c th
to ra trang hi vin da trn chu trnh qung c|o h{ng qu hay iu g
tng t. D bn lm bt c iu g, ch cn m bo bn c th phn phi sn
phm ng thi gian ti cc hi vin ca mnh v{ chnh l{ bn ang cung
cp gi tr trao i thc cho nhng thanh to|n ang din ra ca h.
TM TT V KT LUN
TIN HNH VIC KINH DOANH TRN INTERNET TH[NH CNG i hi s
tp trung, tn ty v{ kin tr. Tng t, khi bn ~ nghin cu v k hoch chi
tit ny, bn phi c mt k hoch |ng tin cy. Bn cn mt th trng, mt
s ch{o h{ng, lu lng truy cp mc tiu v mt h thng hu k mang li li
nhun. Bn cng cn phi bit cch th nghim nhng cho hng ca mnh v
theo di kt qu. Bn s c c nhng tin b |ng k bi v bn ang sn
sng hc nhng g hiu qu v khng hiu qu. Thm ch nhng thay i nh
trong bn qung co, li cho hng hay ngun lu lng truy cp cng c
nhng nh hng quan trng n li nhun ca bn.
C hai nguyn tc c bn ca vic kim tin (trc tuyn hay ngoi tuyn),
m bn phi khc ct ghi t}m trong u trc khi bt u, bi v chng s
phc v bn sut i, lm cho bn giu c khng ng, v gip bn t do v ti
chnh:
1. Bn s kim c nhiu tin khi cung cp mt sn phm hay dch v

m mi ngi thc s mun v sn s{ng tr.
S khng ho{n to{n ng khi h ni tm mt nhu cu ri nhi y n bi v

khng phi chnh xc l ci con ngi cn, m ch l ci h mun v km
theo nhng cm xc ca h. Bn khng cn phi tm ra mt nhu cu, bi nhu
cu thng ~ c x|c nh sn bi nhng i th ca bn. Bn ch cn cung
cp sn phm m h mun nhanh hn v{ tt hn. V vy hy tm ra nhng ci
mi ngi mun v nhng ci h sn sng mua cu tr li nm mi ni,

trc tuyn v ngoi tuyn.
2. Bn phi hc hai k nng cn thit v c li nht trong mi thi im kinh

doanh: l{ vit qung co (copywriting) v tip th.
Hai k nng n{y chc chn s lm cho bn tr nn gi{u c, hn c m c m

bn hng p khi kt hp chng vi mt th trng ang i hay nhng sn
phm v dch v lun c nhu cu cao m bn c th cho hng. Khi bn bit
cch kim tin t nhng con ch c vit ra, v ri hiu c tt c v qung
co v tip th cho vic kinh doanh, bn s lun c th t duy tr c ngun
ti chnh trong mt nn kinh t d thnh vng hay khng hong. Kt hp
nhng nguyn tc ny vi thng tin bn ~ hc trong bn k hoch chi tit ca
ti, bn hon ton c th xy dng c cho mnh mt s nghip kinh doanh
ph|t t trn Internet. Ti trng i c nghe tin bn kim c mt triu
-la trc tuyn u tin v ti cu chc nhng iu tt p nht s n vi
bn trong kinh doanh v cuc sng. Chc bn thnh cng!
NHNG CHNG TNG THM
11. TO TRANG BLOG C NHN

Ti ~ nhc nhiu n blog trong sut bn k hoch chi tit ca mnh. Blog l
cng c mnh m gip cho c qu trnh sn sinh lu lng truy cp v danh
sch cc mi quan h. Nu bn cn cha bit g v cch to blog, tt nht bn
nn chn mt phng ph|p thit lp v s dng c{ng n gin cng tt. Ti
xut dng Blogger cho trng hp ny. Ti s hng dn bn tng bc
bt u s dng n trong vic kinh doanh ca chnh mnh.
Blogger l mt dch v blog min ph hot ng bi Google. N l{ iu l tng

cho nhng ngi mi bi v giao din rt d hiu. Vic to ra bn thng bo
u tin ca bn ch d nh |nh mt ti liu vn bn thng thng.
BC 1: NG K MT TI KHON
u tin, vo trang ch ca Blogger ti http://www. blogger.com. bn s

tm thy mt hnh ha nm trung tm ca trang ch cho bn 3 bc
n gin lp blog ca mnh. Click v{o mi tn m{u cam vi dng ch To
Blog ca bn by gi:
Trong trang tip theo, bn

s c yu cu to mt ti
khon trn Google. By
gi, nu bn ~ to c mt ti khon trn Google bng c|ch ng k v{o

Adwords, bn c th b qua nhng bc tip theo bng c|ch ng nhp bng
ti khon ~ c t trc trn Google. Nu khng, bn s cn thc hin bc
tip theo v thit lp mt ti khon Google bng cch tun theo nhng hng
dn trn m{n hnh. Sau , click v{o ch tip tc chuyn sang trang tip
theo.
By gi bn s thy mt mn hnh hi bn v tn ca blog. iu bn phi lm

}y l{ t cho blog ca mnh mt tiu cng nh tn ngi s dng n
xut hin nh mt phn trong a ch trang web cho blog ca bn. V d, bn
c th t tn blog l{ Nhng li khuyn hn h ca Jane Doe (Jane Doe
dating tips). }y l{ tiu mi ngi s nhn thy khi h gh thm blog ca
bn. By gi gi s rng tn ng nhp janesdatingtips c gi| tr. iu ny s
to blog ca bn theo a ch ti: http://janesdatingtips.blogspot/com, }y
chnh l giao thc URL bn s s dng gi nhng ngi truy cp n blog
ca mnh. Sau li click vo ch tip tc v bn s c a n mt trang
ni bn c th chn khun mu cho blog ca mnh:
Khun mu bn chn s
lp ln tng th hnh thc
bn ngoi v cm nhn v
blog. N quyt nh s phi
hp mu sc, layout, v cc
phong cch vn bn cho
nhng th nh c|c ng link v{ mc. Bn c mt s lng cc khun mu

la chn, v vy hy chn ci bn cho l n nht v ph hp vi hnh nh
bn mun truyn t. Chng c g sai khi bn chn cho mnh mt khun mu
n gin v r rng. Ch cn n gin click vo hnh nh ca khun mu bn
mun, sau click tip tc. Th l xong! Blog ca bn ~ c to ra! By gi
bn c th tip tc bc 2.
BC 2: TO RA THNG BO BLOG U TIN CA BN
Sau khi click v{o tip tc, bn s c a v{o khu vc qun l chnh cho ti
khon ca mnh v bn s nhn thy cng c li v{o blog ang i thng bo
u tin ca bn. Hy nhn vo nh m{n hnh pha di. Bn s nhn ra chc
nng ca n cng ging nh mt m|y |nh ch thng thng. }y l{ ni bn
s g hay ct v{ d|n vn bn
cho vic gia nhp blog u
tin ca bn:
Lu rng bn c th xem
trc entry ca mnh
nhn xem trng n nh
th no khi post trn blog.
Bn cng c th lu thng b|o ca mnh nh mt bn nhp nu bn cn ngng
cng vic v quay tr li sau.
cng b chnh thc entry trn blog ca mnh, bn hy click chut vo nt

Publish. Nu mi th din ra thun li, bn s nhn c mt thng ip
thng bo entry ca bn ~ c cng b th{nh cng. xem nhng kt qu
~ ho{n thin, bn click v{o View Blog. }y l{ nhng kt qu t thng bo
mu ti ~ to ra trong nhng bc trc:
V{ chng ta ~ c n. Mt
blog thc s v sng ng
c to ra ch trong v{i bc
n gin. Nu bn ~ c
nhng g c vit sn cho
blog trc khi thit lp n,
th ton b qu trnh ny
khng th ly hn ca bn
nm n mi pht hon tt.
CI T BLOG CAO CP
Nu bn ~ c mt s kinh nghim vi vic to blog, c l bn s mun cn

nhc s dng mt nn tng blog cao cp nh Wordpress hay Movable Type, v{
dng nhng tp lnh thay i din mo, cm nhn v nhng tnh nng tin
t cho blog ca mnh. }y l{ mt s ngun t{i nguyn bn bt u:
CC MU/ CH BLOGGER - (BLOGGER TEMPLATE/THEME)
http://www.layoutstudios.com/theme
http://blogger-themes.blogspot.com
http://freetemplates.blogspot.com
MU /CH WORDPRESS
http://www.alexking.org/software/wordpress/
theme_browser.php
http://www.wordpress-themes.net
MOVABLE TYPE TEMPLATES/CH
http://blogskins.com
http://www.sixapart.com/movabletype/styles/index
http://www.blogfashions.com
http://www.stopdesign.com/templates/photos
12. HNG DN NHNG NGI MI

VIT MT BN QUNG CO XUT SC
Kh nng vit qung co hiu qu l mt trong nhng k nng quan trng nht
bn c th pht trin. Bn khng cn phi l mt nh{ vn thin bm to ra
bn qung co xut sc, mc d c mt cht t{i nng s gip ch cho bn hn.
Tuy nhin, tt c nhng ngi vit qung co gii u lm theo mt cng thc,
v bn s hc v cng thc }y. N s hiu qu bt k bn l mt nh{ vn
hay ang b p lc bi tng to ra bn qung co ca ring mnh. Bn s
run ln mt khi bn lm ch n, bi v bn s thy n p dng rt a dng cho
mi tnh hung:
Trong trang opt-in page v trang sao chp bn hng ca bn
Trong nhng qung co PPC
Trong c|c qung c|o c phn loi
Trong c|c e-mail tip theo v{ c|c th thng b|o
V c bn, bt c khi no bn cn lin lc vi nhng ngi khc v nhn thng

ip qua li mt cch hiu qu, bn s c th tnh c trn cng thc.
BC 1: HI NHNG CU HI NG
Liu bn c hiu su sc th trng ca mnh? Bn c bit v sn phm v li

mi cho ca mnh mt c|ch tng tn? Nu khng, th bn nn lm bi v
}y l{ 90 nhng iu bn cn bit vit nhng qung co hiu qu.
Hiu v th trng. Hiu v sn phm. Hiu v s cho hng.
Quan trng hn, bn cn bit nhng th khch hng tim nng trong th
trng ca bn thc s mun mua, khng ch n thun l mt hng bn cho
bn. Nu bn ~ l{m nghin cu th trng hiu qu, bn s c th gii quyt
n bng cch tr li nhng cu hi sau }y:
1. Vn }y l{ g?
2. Liu c gii php no khng?
3. Gii php l g?
4. Sn phm gii quyt vn nh th no?
5. Ti sao sn phm ny li l gii php tt nht cho vn ?
6. Cuc sng ca cc khch hng s c ci thin nh th no khi h s dng

sn phm?
7. Bc tip theo h nn lm l g?
Cc cu tr li nhng cu hi trn s to nn tng cho qung co ca bn. Hy

vit ra cng nhiu cu tr li cho nhng cu hi ny cng tt v din t chng
theo nhiu cch m bn c th.
BC 2: BT U NGH V TIN TRNH AIDA-PLUS
Trc }y, ~ bao gi bn nghe v cm t AIDA cha? N l{ mt t cu to

bng nhng ch c|i u ca nhng t: Attention (gy s ch ), Interest (thch
th), Desire (ham mun mua) v{ Action (h{nh ng mua). Mi yu t n{y u
to ra mt bn qung co tuyt vi. AIDA cng tng trng cho lu lng truy
cp logic v qu trnh ca nhng cng vic thuyt phc trong qung co:
1. Nm bt s ch ca khch hng trin vng vi mt tiu gy hng th.
2. Duy tr mi quan tm ca khch hng trin vng vi mt bn qung co b

sung c thit k h tr (v{ lu lng truy cp t) nhng khng nh
c nu trong u .
3. To ra ham mun cho nhiu thng tin hn, nhiu quyn s hu hn, v.v
4. Thc hin cuc in thoi ku gi h{nh ng thc p khch hng trin

vng tip tc thng qua li cho hng bng cch click vo mt ng link,
ng k th thng b|o, mua mt sn phm, v.v
chnh l{ AIDA. B}y gi, }y l{ ni phn cng thm plus xut hin: l{
mt th nm bt s ch ca khch hng trin vng v buc anh ta c
qung co ca bn nhng c mt s nhim v quan trng khc bn cn gii
quyt trong bn qung c|o nh:
X}y dng s tin cy
Nhn mnh nhng li ch ca sn phm

Gii quyt nhng bt bnh
C tnh thuyt phc
Tt nhin, rt kh t c tt c nhng iu trn trong mt bn qung co

ngn, bn s cn s dng cng thc AIDA u tin vit nhng qung co
ngn hn ca mnh, sau dng AIDA-plus b sung cc mc trong bn
qung c|o d{i (nh c|c e-mail tip theo, nhng th ch{o h{ng, v.v). B}y gi
bn ~ bit nhng phn cn bn, chng ta hy xem lm th n{o tip sc cho
qu trnh.
BC 3: XY DNG MT NN TNG
Mi qung co tt cn mt nn tng c th ni bt ln v to phong thi

chung cho ton b bn qung co. Bn c th o|n c nn tng ca mnh s
nh th n{o khng? chnh l{ tiu ca bn. Ti sao c|c tiu li quan
trng, v ti sao nhng ngi lm tip th phi dnh rt nhiu thi gian
vit, xem li, kim tra v dng mo chnh sa chng? Rt n gin: tiu
ca bn l tin cho ton b qung co.
Tiu ca bn l tin cho ton b qung co.
Tiu tp trung v{ x|c nh c|c gc bn mun ni. N thit lp phong thi

v cch tip cn ca bn. iu ny s d hiu hn vi mt v d, v vy chng
ta hy v nh mnh ang chun b vit mt tiu qung co cho cun sch
in t v vic gim cn. Hy hnh dung rng cun sch ny s ch cho mi
ngi cch bin nhng hot ng hng ngy thnh cc bi tp t ch|y nng
lng v{ calo. H~y nhn v{o hai tiu di }y v{ xem nu bn c th pht

hin ra cch tip cn c dng trong mi tiu :
1. S h l cui cng: Cha kha gim cn nhanh chng m khng cn n

ung king khem hay luyn tp.
2. H thng t chy cht bo |ng kinh ngc: m bo gim 4,5 kg/thng!

M hnh luyn tp nh nh{ng, khng au n, s dng kh nng t chy
lng m t nhin ca c|c c bp
iu u tin ti mun bn nhn ra }y l{ c hai tiu trn u c th

dng qung co cho cng mt cun s|ch in t. Nu bn chn ra nhng li
ch y ha hn trong mi tiu , bn s c: khng ch n king, khng
nhng bi tp nng nhc v{ kt qu nhanh chng.
Nhng lu rng tiu u tin hp dn (ti ght phi ni vy) nhng thnh
phn li bing trong th trng ca bn, trong khi tiu th hai nhn mnh
v{o phng ph|p nh nhng v t nhin. Tiu u tin ng c mt vi b
mt s c chia s }y trong khi tiu th hai tha nhn thc t rng c
mt s dng cng vic c bao gm trong gii php.
D c hai tiu u li ko c s quan t}m, nhng tiu th hai |ng tin

cy hn n ni r hn v{ nhng khng nh ny khng h thi qu. Tt c
nhng g bn phi lm trong bn qung co theo sau mt tiu nh vy l
khng nh phng ph|p b{i tp c vn nu ra s mang li hiu qu nh
nhng v t nhin hn.
Bn cn c kh nng h tr nhng khng nh trong tiu ca mnh v nhng

li khng nh phi c ni bt t mt gi thuyt logic.
Hy nh rng: tt c cc bn qung c|o u bt ngun t tiu . Bn cn c

kh nng h tr nhng khng nh trong tiu ca mnh v nhng li khng
nh phi c ni bt t mt gi thuyt logic. Chng ai mun to ra mt
qung co vi tiu kch ng v ho nhong m li khng c g lm vi
phn cn li trong bn qung co. V vy, bn hy lun bt u vi mt nn
tng vng chc; iu ny s gip cho ton b qu trnh tr nn d d{ng hn.
BC 4: PHC THO CU TRC BN QUNG CO CA BN
C mt bc ti ~ b qua trn m bn s mun thc hin trc khi phc

tho cu trc ca bn qung c|o. l{ bc chn phong thi cho bn qung
co. V c bn, phong thi }y l{ ging iu bn dng vit v n c th
thay i hon ton cch tip cn ca bn. V d, phong thi ca bn c th l
mt trong nhng kiu sau }y:
Chuyn nghip, mang tnh kinh doanh, nghim tc
C| nh}n
Vui v, th th|i
Quan trng l bn duy tr c tnh nht qun trong ging iu xuyn sut
bn qung co trong c tiu v trong thn bi. V d nu bn bt u vi
mt tiu mang tnh kinh doanh, ng bt ng chuyn c|c c cu trong phn
cn li v c gng lm hi kch.
Vic ny ging nh vit mt cu chuyn ngn. Bn qung co tt ging nh

mt cu chuyn theo chiu hng bn bt u vi mt li gii thiu, xy dng
cao tr{o v{ i ti gii php. Trong qung c|o, tiu v{ tiu ph ca bn
to nn phn gii thiu. Mc tiu ca bn l nm bt s quan tm ca c gi
v ko h v{o, n gin nh li h vo trong mt cu chuyn hay.
Phn n{y khng kh nhng l{m th no bn xy dng c tnh kch tnh

trong bn qung co? Bn to c iu ny bng c|ch tch ly li nhun. Hy
khch hng trin vng ca bn tri qua mt h{nh trnh trong chnh t duy
ca h, ni c|c khon li nhun lin tc c b sung nhiu n ni ngi
ny sn sng thc hin quyt nh mua da trn cm xc hn l{ logic. H~y nh
rng: cm xc thc y con ngi mnh m hn logic. Mi ngi s mua da
trn cm xc sau mi bo cha cho h{nh ng mua ca mnh (thng qua l
l logic). Do , bn khng cn bn t}m n vic thuyt phc khch hng trin
vng ca mnh rng A=B, hay sn phm A gi tr ngang vi gi ca sn phm B.
ng hn, cng vic ca bn l ch cho anh ta i n kt lun rng sn phm A
gi tr gp 10 n 100 ln so vi gi ca sn phm B, xt v li nhun v gi tr
cm nhn. Sau bn tn cng anh ta bng mt li cho hng.
Tuy nhin, li mi cho ca bn khng phi l gii php cho tnh trng cng
thng trong ct truyn ny. Chnh bn thn khch hng trin vng ca bn s
gii quyt tnh trng khi h mua sn phm. ngh cho hng nn thc p
khch hng thc hin h{nh ng mua v khao kht b kch thch cao m bn
~ x}y dng trong u h. Trong mt s kha cnh, n gn ging nh ng
sng tc mt cu chuyn vi nhng khch hng tim nng ca bn. Nu bn
qung co ca bn lm vic hiu qu, h s chn Mua ngay phn kt thc.
Nhng iu ny c v g tru tng, v vy chng ta hy xem li nhng yu

t thc t lin quan trong qu trnh:
Tiu nm bt s ch v{ quan t}m ban u.
Tiu ph (mang tnh chn la) duy tr s quan t}m v{ hng khch
hng trin vng vo phn chnh ca th ch{o h{ng.
Th}n b{i tm tt vic bn hng ca bn theo trnh t chung nh sau:
A. Gii thiu hay tho lun v vn .
B. Nu ln s ha hn v mt gii ph|p (iu g s xy ra nu ti ni bn c

mt sn phm gii quyt c vn ca bn?).
C. M t gii php, tp trung vo nhng li ch. Sao chp n vi nhng v d,

d liu hay giy chng thc.
D. Thc hin cho hng.
B|n h{ng hay link lin kt
PS (mang tnh la chn) khuyn khch khch hng trin vng thc hin
h{nh ng mua nhiu hn; nhc nh h v nhng khon tin thng hay
phn gii hn v thi gian trong li ch{o h{ng
Ch k (dng ghi tn tc gi hoc thng tin lin h).
chnh l{ cu trc c bn ca gn nh mi bc th kinh doanh tip th trc

tip ngy nay. N cng i din cho cu trc c bn ca hu ht nhng trang
cho hng opt-in hay trang ch n (lead-capture page) khi bn rt ngn bn

qung co v gii thiu mu in thng tin v{o trang ch n ti v tr ca
mt link bn hng.
BC 5: CH N CCH DNG NGN NG
Nhng iu bn ni v vic bn ni nh th no c gi tr nhiu nh cu trc

(hay cng thc) bn dng trong qung co ca mnh. Nhng t ng bn dng
phi mnh m, thm ch l khiu khch v trong cng mt thi im chng
phi truyn ti im then cht trong li cho hng ca bn m khng h qung
co thi phng. Ni thng d hn l{m phi khng? Chng ta hy xem mt s
hng dn n gin bn c th tun theo:
Ni chuyn trc tip vi c gi ca mnh.
Hy c gng vit khi bn ang ni chuyn vi ai ngh v mt ngi bn

ang ngi i din vi bn trn mt chic b{n. iu ny s gip bn trnh by
m thanh qu trnh trng hay ngt ngt v{ cng gip bn gi tp trung cn
phi c vi khch hng tim nng. iu ng ngha vi vic s dng nhiu
ngn ng bn hn l{ ngn ng ti. Nhng n khng c ngha l{ bn phi
trnh vic ni hon ton v bn thn. Trn thc t, nu bn ang s dng mt
cch tip cn mang tnh c nhn ca ngi k chuyn vo trong bn qung co
ca mnh, n s cn thit dng n ngn ng ti nhm gip ngi c lin
kt vi bn. im khc bit l cch bn b cc cuc tho lun.
Hy hnh dung trong mt giy rng bn ang ngi i din vi mt ngi bn

v ni vi anh ta v mn th thao m c hai cng yu thch. Hy gi v trong
chc lt rng c hai bn u l nhng tay golf cung nhit v{ thng xuyn
chia s nhng li khuyn cng nh c|c th thut chi. Nu bn mun gi
ngi bn ca mnh ho hng v b kch thch cng nh tr|nh c nhng li
khoe khoang, bn s ni vi anh ta nh th no v mt phng ph|p mi bn
~ kh|m ph| ci thin c swing (|nh golf)?
Liu bn c th ni: N{y, Fred, hm trc mnh va mi chi mt tr chi

tht hon ho! Mnh rt ngc nhin bi k thut swing bng mi m{ mnh ~
khm ph ra. N khin mnh cm thy mnh ging nh Tiger Woods vy? ,
bn c th tip cn bn mnh theo cch ny. Anh ta c th s yu cu bn chia
s thng tin nu anh ta khng b y ra khi s khoe khoang ca bn. Tuy
nhin, cch tip cn ny khng hiu qu khi dng vit cho mt khn gi
bnh thng.
V vy, thay v{o h~y hnh dung rng bn ang c on i thoi sau }y vi
bn mnh:
Bn: N{y, cu c mun ci thin c swing ca mnh khng?
Anh y: Tt nhin ri!
Bn: Mnh cng vy. Mc d c rt nhiu sch vit v ch n{y, nhng mnh
vn khng chc nn bt u t }u.
Anh y: Ni cho mnh v n i! Mnh c c mt cch d d{ng hn.

Bn: , l{ l do mnh mun ni vi cu. C v nh c mt cch d dng

hn. N l{ mt phng ph|p kh|c thng khng h ging vi nhng g
chng ta tng th. Cu c hng th mun bit v n khng?
Anh y: Nht nh ri!
By gi, bin on hi thoi tng tng ny thnh bn qung co ph

hp, bn phi loi b c nhng phn ng ca bn mnh. Bn phi nm chc
c s tn ti ca c|i m{ ti thng gi l{ s khng nh khng li khi vit
cho mt khn gi thng thng nh th h l mt khn gi ca mt ci khc.
Ti sao ? Bi v bn khng th nhn hay nghe thy mi ngi ang l{m g ti
cc mn hnh my tnh ca h. Bn khng c ngn ng c ch hay nghe thy
nhng cu tr li c th gip bn nh hng. V vy, bn phi vit nh th
bn bit nhng g h ang ngh. iu ny ging nh nghin cu th|i hnh vi
ca con ngi. t nht l{ s hiu bit v c|c c tin v c nhng thnh kin
c mt s lng thnh vin trong th trng ca bn nm gi. Ni cch
khc, bn phi c gng lng trc nhng phn ng ca khch hng trin
vng vi nhng khng nh ny.
Trong on i thoi v d ca chng ta di }y, bn c th ny ra nhng

mu qung co tip theo, nhng ci s hot ng hiu qu nh mt phn gii
thiu trong th ch{o h{ng, ngh opt-in, hay nhng thng ip tip theo:
Thn gi bn chi golf,
Bn ~ bao gi mun ci thin c swing ca mnh? Nu cu tr li l c, hy

tip tc c, bi v bn s thch iu ny. C mt phng ph|p mi gi tr gip
hu ht cc tay golf nghip d tr th{nh ngi swing gy chuyn nghip ch

trong mt m. Ti ~ bt gp k thut khng chnh thng v ti mt ny sau
nhiu nm nghin ngm nhng cun s|ch t vn truyn thng. N khng
ging nhng g ti tng nhn thy trc v{ ti sn s{ng |nh cc rng n
cng khng ging nhng g bn tng nhn thy.
Bn nhn ra iu khc bit khng? S tp trung gn nh ho{n to{n v{o ngi

c. Hn na, khi ti cp n bt k iu g v bn th}n, n c ng
khung theo cch c th gip c gi nhc n ti nh mt ngi ~ chng chi
vi cng mt vn v{ l{ ngi }y chia s vi h cch gii quyt cch
mt ngi bn c th chia s n.
S khng nh khng li (hay cn gi l hi thoi cm) din ra bn ngoi hu

trng c gi d nh sau:
Ti cho rng c gi mun ci thin c swing ca anh ta.
Ti cho rng anh ta ang bn khon v thng tin ti cung cp (ti mt, khng
chnh thng...)
Ti cho rng anh ta mun bit lm th n{o m{ ti tm c n (sau nhiu

nm c qua nhng li khuyn truyn thng).
Ti cho rng th|i ho{i nghi ban u ca anh ta v ti cn phi nng thm
s tin cy v mnh bng cch tha nhn ti khng phi l chuyn gia ("N
khng ging vi nhng g ti c nhn thy trc }y") Tuy nhin, ti vn
bit nhiu hn anh ta ("Ti sn sng c rng n cng khng ging vi nhng g
bn tng nhn thy").
Nu ti vit bn qung c|o n{y nh mt phn trong trang ch n, ti c th

a v{o phn gii thiu vi mt danh sch nhng li ch, din t chng
khng tit l b mt. Sau , ti c th tn cng anh ta bng mt li mi cho
ng k v{ mu ng k trong trang ch n. Chng ta hy cng xem mt v
d. Lc ny ti s to ra mt tiu v{ a ra ngo{i mt tiu ph trc tip
t bn qung co.
TIU :
t c c Hole-in-one (|nh mt gy trng l) mi ln |nh!?
TIU PH:
Mt phng ph|p mi bin hu ht cc tay golf nghip d th{nh nhng ngi

swing gy chuyn nghip ch trong mt m!
TH]N B[I:
Thn gi bn chi golf,
Bn ~ bao gi mun ci thin c swing ca mnh? Nu cu tr li l c, hy

tip tc c, bi v bn s thch iu ny. C mt phng ph|p mi gi tr gip
hu ht cc tay golf nghip d tr th{nh ngi swing gy chuyn nghip ch
trong mt m. Ti ~ bt gp k thut khng chnh thng v ti mt ny sau
nhiu nm nghin ngm nhng cun s|ch t vn truyn thng. N khng
ging vi nhng g ti tng nhn thy trc v{ ti sn s{ng |nh cc rng
n cng khng ging vi nhng g bn nhn thy trc }y!
H~y tng tng mt k thut c th l{m c nhng iu sau:

Gip bn |nh bng xa hn m{ khng cn phi |nh mnh.
m bo ng tc tip ni hon ho trong mi c swing.
Cung cp cho bn mt ch nhm sc nh dao co v t ng chnh sa cc

li.
Bn c th |nh mt c hole-in-one ht sc mnh m bt c ln no bn

chn.
C phi nhng iu trn nghe c v qu tt c th tr thnh s tht? , n

l s tht... nhng c mt mn mi ngon. Thng tin ny qu hu ch v to ra
u th cho nhng ngi s hu n, do n s ch gi tr chn lc mt t
trong thi gian gii hn.
MU CHO HNG OPT-IN:
ng b b li pha sau! H~y tm ra c|ch c th t c c hole-in-one

mi ln ng k bng c|ch in tn v{ a ch e-mail trong mu di }y. Ti
s gi cho bn bo co MIN PH ca mnh, Nhng b mt golf b cm o|n
ngay lp tc.
BC 6: TRNH NHNG T SO RNG
Mt hoc hai li ni so rng rp khun s khng ph hy bn qung co ca

bn, nhng c{ng tr|nh c chng cng tt. Trn thc t, c l bn mun vit
mt bi gn vi bn qung co ca mnh cho nhng li ni so n giu, bi khi
mt s cm t bin i qu quen thuc, chng c th trt khi bn. Hy xem
nhng v d di }y:
, l{m iu .
Rao tt c cc cch thc vi ng}n h{ng
c rt ra mt cm t
Thm d nhng s}u
Nu bn cn nhiu v d hn, h~y truy cp trang web:
http://www.westegg.com/cliche/.
Bn s t hi liu c vn g vi nhng t so rng? Ch yu l n l ci mi

ngi thng lm dng, nhng t duy ca c gi s bin mt v ngay lp tc
b qua chng. Bn mun duy tr s quan tm ca khch hng trin vng ti
mi thi im hn l{ a cho anh ta c hi pht l thng ip ca mnh.
BC 7: T TT C LI CNG NHAU
Chng ta ~ tri qua tt c nhng hng dn c bn c mt bn qung co

(copywriting) tt. Hn na, chng ta ~ tp trung ring vo hu ht nhng
thnh phn trong c|c nh dng bn qung co di. By gi ~ n lc xem xt
lm th n{o s dng nhng k thut ny trong cc tnh hung bn qung
co ngn. Nhng bn qung co ngn thng lin quan n nhng th nh
cc qung co PPC, qung c|o c phn loi hay nhng tnh hung bn
khng c khng gian ni v nhng li ch sn phm. Tt c nhng g bn c
l vi cu ngn gn nht nm bt c s quan tm v khuyn khch ngi
c click v{o ng link ca bn. Bn nn l{m g }y?
u tin, hy tri qua qu trnh ging nh bn lm vi bn qung co di. B

sung tht nhiu nhng li ch v sn phm ca bn, to ra cng nhiu tiu
tim nng c{ng tt, x|c nh v tr t li cho hng v chn phong thi cho
mnh.
Sau ko ra c|c tiu v li ch cp bch nht. Ct nhng tiu v li ch

ny thnh nhng cu ngn. Bn c th tm ra c|ch truyn t thng tin
trong nhng t ng ngn hn khng?
Kt qu: bn nn c mt danh sch c kch c hon ton ph hp vi nhng

tiu tim nng v{ c|c tiu ph (hay nhng yu t copy thn bi cc k
ngn). V d, nu bn ang vit mt qung co PPC cho Google Adwords, bn
c th phi rt gn mi th ngn hn bn ngh. K t gii hn trong nhng
qung co trn Adwords ti a l{ 25 cho tiu v{ 70 cho hai tiu ph (35
k t mi dng). Nh bn c th thy, khng gian b gii hn n{y i hi bn
to ra mt qung co cng sc tch v mnh m cng tt. Hn na, qung co
ca bn phi bao gm loi thng tin s hp dn nhng khch hng trin vng
t c|ch trong khi vn sng lc c nhng khch hng trin vng khng
tiu chun (v d, cp n gi ca sn phm trong qung c|o). Di }y l{
mt v d v mu qung co tiu chun trn Google Adwords:
Web marketing
Nhng trang web khch hng mi vi bn
To website trong 15 pht ch vi 10 -la
http:www.GoClick.com
H~y lu cch thc trng tm qung co Web marketing v li ch ban u

c nn vo trong cng mt cu vi mt mc gi hn nh cui. Nu bn
gp rc ri vi vic tm n, n s xut hin ging nhng dng nh:
Sn phm/Dch v ban u Nhng khch hng mi ti website ca bn

(t}m im l{ lu lng truy cp Website).
Li ch Nhn nhng kt qu n{y nhanh hn (trong 15 pht).
Li ch/Hn nh gi| 10 -la c a ra thu ht nhng ngi tip th

tm kim lu lng truy cp c kh nng v{ gt b nhng ngi tm kim
qu tng min ph.
im quan trng cn lu l{ khng c g sai khi nhn cc ln click chut t

nhng ngi tm kim qu tng trong nhiu trng hp c th. Nu phu bn
hng ca bn c thit k chuyn i, bn s c kh nng bin mt phn
chia ph hp ca h vo nhng ngi mua.
}y l{ mt s|ch lc nhiu nh tip th tn dng em li kt qu tt: nu bn

c th mi cho mt bn dng th min ph hay mt vi dng qu tng khc,
h~y cp n nhng iu trong qung co ca bn. Tip theo, hy thit
lp mt trang ch n chuyn dng trn trang ca bn cho li mi ch{o .
Hin th URL ca bn c th ging nh sau:
http://www.yoururl.com/freetrail
Sau bn s dng n nh mt hin th URL trong qung c|o v{ iu ny s

thu ht nhiu ci click chut hn.
By gi chc bn ~ bit c|ch s dng nhng k thut n{y, ~ n lc phi

a chng v{o h{nh ng. iu ny s i hi s tp trung v kin nhn. Bn
cn phi pht trin mt k hoch h{nh ng qung c|o r r{ng. H~y tng
tng bn mun thit lp mt chin lc hng tun. N c th tng t nh
sau:
Ch nht: To ra t nht nm b{i b|o cht lng v phong ph v t kha.
Th 2: To cc qung co PPC cho t nht 20 cm t kha h{ng u ca bn.
Th 3: To ra t nht nm qung c|o c phn loi.
Th 4: To ra t nht hai phin bn lu}n phin cho trang ch n ca bn v

nhng mc ch qung co.
Th 5: B sung ni dung thm (hay lm mt vi thao tc chnh sa) ti chui

chng trnh tr li t ng ca bn.
Th 6: To ra nm b{i b|o cht lng v phong ph t kha hn, v{ sau

upload tt c mi bi bo bn ~ vit ti cc danh b bo.
Th 7: Thit lp chin dch PPC v{ t nhng qung c|o c phn loi.
Nh rng mt s k thut qung c|o nh qung co PPC, th vic bt u cng

vic hng lu lng truy cp vo li mi cho ca bn phi c thc hin
ngay lp tc. Nhng s|ch lc kh|c nh tip th bo s ly mt mt khong
thi gian l}u hn bi v bn phi i nhng bi bo ca mnh c ph
chun v{ t trong s lu thng. H~y ht sc kin tr vi bt c k hoch no
bn to ra v bn s thy nhng kt qu kh quan trong ng thi gian.
CC LI THNG THNG V CCH

KHC PHC
LI 1: KHNG S DNG NHNG CNG C THCH HP
iu ny lin quan rt nhiu ti trnh nghip v. C mt im chung m

nhiu ngi mi bt u l{m l{ chi mt cht khi tip th. H khng mun u
t bt k cng c kinh doanh n{o cho n khi h ngh h ~ nhn c mt
th chnh xc. Vn l bn s khng bao gi bit ht nhng li ch tim nng
thc s ca th trng, cho n khi bn thc hin vic kinh doanh mt cch
nghim tc v thc s cung cp cho n tt c nhng g n |ng phi c. lm
iu ny, bn cn phi chun b mt hnh nh chuyn nghip v{ u t nhng
cng c tip th cn thit cuc sng ca bn thoi m|i hn. }y ti ang
ni v nhng th nh tn min thch hp, mt trang web ch thc s v mt
chng trnh e-mail tr li t ng. V d, nu bn phi c gng xoay s vi
mt trang ch min ph, th bn ang li rt nhiu vic kinh doanh trn bn.
Bi v s nhn thc v tin cy lun l mt nhn t ln khi n lin quan ti
nhng g c nh hng n quyt nh mua ca kh|ch h{ng. cng l{ mt
vn mang tnh mc tiu. H~y suy ngh v v d sau: gi s bn ang tm
kim mt cun s|ch in t v vic hun luyn ch. Hin th URL n{o di }y
bn mun gh thm hn:
http://www.freehosting.com.user/tatcamoidieuvecacchucho
Hay
http://www.phuongphaphuanluyencacchuchotoiuu.com/
Bn s chn trang th hai, phi khng? Ch cn nhn vo hin th URL, bn c

th tin tng bng trc gic rng bn s tm thy mt sn phm gn vi ci
bn ang tm kim trang web . iu mu cht chnh l c mt tn min
mang c im chung nhng phi c th vi th trng. Bn cn hin th URL
ca chnh bn trn mt trang ch thc s v chuyn dng. Khng phi tt c
nhng g h khng nh trong cc trang ch min ph ny c th cm d bn s
dng. Thng thng, h s t nhng qung co ring trn trang ch ca bn.
Hn na, bn thng b gii hn v quyn kim so|t i vi vic bin tp
trang web, ng ti hnh nh v chn m ha cho cc th nh hp th tr li
t ng.
Ni v chng trnh e-mail tr li t ng (autoresponder), }y l{ mt cng

c khc bn c trong tay u t. Bn phi c c|ch sao chp thng tin lin
h ca nhng ngi gh thm trang web ca bn. Nu khng th bn ch ang
lng ph thi gian m thi. Hu ht vic mua b|n thng khng c thc
hin trong ln u tin gh thm mt trang web. u tin, mi ngi n vi
bn tm thng tin. cung cp thng tin cho h, bn cn sao chp tn v
e-mail ca h c th tip tc lin h. Chng trnh tr li e-mail t ng s
gip qu trnh ny d d{ng hn.
By gi, l{ hai yu t ln nht nhng bn cng cn nhng cng c kh|c

s dng bt c khi no c th. Hy xem li chng nm vi nhng loi hng
ha. V vy, nu bn khng l{m g kh|c, h~y tng tc bng nhng cng c
chuyn nghip. iu n{y ngha l{ ti thiu bn phi c tn min ring, trang
ch v ti khon hp th tr li e-mail t ng. Di }y l{ mt s trang ti

gi :
http://www.hostgator.com
Cho ng k tn min v trang ch.
http://www.monterresponse.com
Cho dch v tr li e-mail t ng.
Bn ng e ngi u t tin vo vic kinh doanh! Thnh tht m ni, bn c

th s hu tt c nhng cng c cn thit vi gi khong 40-50 -la/thng.
S khc bit to nn trong kt qu kinh doanh ca bn s |nh gi| hiu qu
ca iu v{ s tr li cho bn nhiu hn th.
LI 2: KHNG T MC TIU VO TH TRNG PH HP
y c l l li thng thng nht m nhng ngi mi tham gia thng mc

phi. Tht khng may, cng l{ iu c th git cht cc kt qu ca bn cho
d bn ang thc hin nhng th kh|c ng! t mc tiu th trng khng
ph hp thng l{ trng hp la chn mt th trng qu rng. Nu hin ti
bn ang mc phi li n{y, ng c cm thy qu chn nn. Ngay c nhng
nh tip th y kinh nghim cng l{ nn nhn ca li ny.
Chuyn g s xy ra khi bn trong mt th trng qu rng v bn c th ni

nh th no? , cc t l chuyn i ca bn s rt thp. Bn s phi iu
chnh rt nhiu lu lng truy cp m bn ngh ~ c t mc tiu, nhng
sau bn pht hin ra vic b|n h{ng khng c nh d kin. Bn tip tc
to thm cng nhiu lu lng truy cp, bn tip tc thay i li cho hng, v
vn khng c ai mua h{ng ca bn.
C hai iu bn cn phi xem xt }y:
1. Sn phm ca bn
2. Nhng t kha bn s dng miu t th trng ca mnh
Hai nhu cu ny cn c s phi hp khng kht. Khng ch v vic chn mt th

trng mc tiu m{ cn lin quan n vic chn sn phm mc tiu cho th
trng . Chng ta h~y xem mt s v d v vic chn th trng mc tiu
ph hp v khng ph hp:
KHI TH TRNG CA BN QU RNG
Gi s, bn quyt nh thm nhp th trng ngch v vic hn h v nhng

mi quan h. Bn s c rt nhiu sn phm lin kt chn la, t nhng
trang web hng dn mai mi n c|c s|ch in t vit v c|ch thu ht ngi
khc phi hay hn gn nhng tri tim tan v. By gi, mt trong nhng li ln
nht bn thng mc l dng nhng cm t kha nh li khuyn hn h hay
nhng b quyt hn h hng lu lng truy cp ti nhng li cho hng
ca bn. Mc d cc cm t kha n{y c lin quan, nhng chng khng sc
hng mc tiu ti nhng sn phm ca bn. Ti sao ? H~y ngh trong mt
giy v s lng v nhng ngi c th tm kim li khuyn hn h. Th
trng l rt ln! Bn c khch hng tt c cc la tui v mi tnh hung
cn tm kim thng tin ny. Khng c gii ph|p mt kch c chun vi tt c.
Lc ny, bn hy cn ngi v c gng qung co cho mt cun s|ch in t rt
thng thng v hn h trong khi bn c khng ch h{ng trm m{ l{ h{ng

nghn i th nhng ngi c nhiu ngun t{i nguyn v{ thng hiu. Th
trng ca bn qu rng v qu ri ro bi v n l{ ni mi ngi c nhng la
chn khng gii hn. Tht vy, h c th n bt c ni }u nhn c li
khuyn; v nu bn khng c th g thc s c bit, th bn {nh phi
hon ton da vo s lng v vn may bn sn phm.
T MC TIU PH HP
Chng ta hy xem tnh hung ngc li t kch bn s mt. Chng ta vn quan

t}m n hn h v cc mi quan h, nhng chng ta mun tm mt phn khc
nh hn nhiu trong th trng t mc tiu. Nu bn ang kinh doanh
nh mt lin kt, bn cn nghin cu cng nhiu sn phm cng tt, nhm tm
ra nhng sn phm ph hp vi mt nhm khch hng hn ch. Mc tiu l{
chuyn mn ha vo mt nhm i tng. Mt v d ph hp trong trng
hp ny l{ hng ti nhng ngi {n ng mun tm hiu cch chinh phc
ph n. C mt s sn phm c |o c d{nh ring cho i tng ny. Mt
sn phm xut hin trong u ti l{ chng trnh hn h ca David (David
DeAngelos Double Your Dating) ti trang web
http://www.doubleyourdating.com.
Lu rng bn ~ thu hp th trng ca mnh }y bng cch loi tr. Bn

khng t mc tiu vo ph n. Bn thm ch khng th nhm mc tiu vo tt
c nhng ngi {n ng ang tm kim li khuyn hn h. Bn ch cn tp
trung vo nhng anh chng cn s gip nhiu hn trong mt cn h lng
mn. By gi, iu ny s thay i mi th. N thay i nh dng trang bn
t qung co v dng t kha bn dng trong nhng chin dch PPC ca

mnh. Bn khng cn phi tm kim li khuyn hn h ln no na. Thay vo
, bn tp trung vo nhng anh ch{ng in cc cm t kha nh hp dn
ph n, ti sao nhng anh chng tuyt vi l{ ngi chin thng cui cng,
hn h mt ngi mu v{ nhng iu tng t. C sn phm v th trng
ca bn kt hp mt cch tht hon ho.
Th trng lin kt n gin l mt th trng da trn mt i tng m bn

c mi quan h thn thuc hay yu mn.
Thm ch nhng cng vic tip theo ca bn cng s d d{ng hn. Thay v c
gng cung cp tt c mi th ti tt c mi ngi, bn c th tp trung vo mt
i tng khn gi quan tm nht. iu ny gip bn tr th{nh ngi chin
thng khi cung cp cho khch hng chnh xc ci h cn v doanh s ca bn
s vt qua im mc.
iu mu cht l hy bt u t duy thng qua nhng mi quan tm ca chnh

bn. Ci bn ang tm kim chnh l ci m ti vn gi l th trng lin kt. Th
trng lin kt n gin l mt th trng da trn mt i tng m bn c
mi quan h thn thuc hay yu mn. }y c th l mt thi quen hay thm ch
ch l vi kha cnh tinh thng t kin thc hay cuc sng cng vic ca bn.
H~y c li chng s|u c c nhiu thng tin v v d hn.
Bn s thy ti sao sau n{y iu li quan trng khi chng ta ni v li ca

nhng ngi mi bt u do khng xy dng danh sch mi quan h tt. Tuy
nhin, by gi vn chnh cn nm c l c mt th trng lin kt s
khin mi th bn lm d hn gp mi ln. S rt kh cho nhng ngi mi
tham gia mt th trng khi c qu t kin thc v n. bt u, bn s b cn

tr do thiu hiu bit v cc bit ng hay ngn ng th trng. V d, hy hnh
dung bn ang c gng thm nhp th trng ngch bt ng sn trong khi
bn khng bit nhng thng tin nh gi| s dng iu chnh, bo him chi ph
sinh hot, khu hao b ng, v v.v... Nu bn khng hiu th trng ca mnh
khi h tm kim thng tin v th trng ny, th bn s thc s khng bit h
ang tm kim g hay liu c phi l dng thng tin h s tr gi| c
chm vo hay khng.
Sau khi gii thiu v tip th lin kt, mt th thut khc m ti mun tit l l
tp trung vo vic thu hp th trng ca bn ti mt th trng ph c
nhm ti s}u hn hay cn gi l th trng ngch. Mt trong nhng cch bn
c th lm iu ny l truy cp vo nhng trang nh Amazon.com v{ kim tra
nhng tiu ph bin. Bn c th thy rt nhiu nhm thng tin theo cch
ny. V d, gi s bn ang quan t}m n c|c ch chim cng nh nhng con
vt cng. Bn c th thy gn }y thng tin v vic dy nhng ch vt bit ni
cn ph bin hn nhng tiu chung v chm sc v{ cho n. Bn cng c th
bt u a ra ngo{i nhng t kha v cm t t c|c tiu ny, dng chng
lm cha kha nghin cu s}u hn trn th trng, v tm ra n ph bin nh
th no (da trn s lng nhng tm kim trn thanh cng c tm kim v
nhng t kha ny).
Mu cht cui cng l nhn c bn c tnh li nhun v th trng ca

bn. iu n{y khng n gin nh vic x|c nh tnh ph bin hay nhu cu.
Bn cng phi xem xt s d li nhun trn nhng sn phm bn mun bn,
cn nhc nhng vn kh|c nh chi ph qung co v cnh tranh.
Nu bn ang gp rc ri vi th trng hin ti, ti gi bn nn xem li

nhng nghin cu ca mnh. Bn c th ang trong mt th trng cha ng.
Tuy nhin, cng c th l do bn ~ nhm vo cc sn phm khng ph hp
cho th trng hoc ch cn chuyn i ti mt phn khc khc ca th
trng . Nu bn ngh t mc tiu th trng c th l{ iu ang gi bn
tr li, th bn ng do d thc hin nhng thay i cn thit. Nu bn thc
hin mt bc li hn l{ tip tc kin tr vi nhng kt qu khng nh mong
i trong thng tip theo hoc l}u hn na th s tt hn nhiu.
LI 3: HNG LOI LU LNG SAI
Mt vn hu ht nhng ngi mi phi i mt l s thiu kin thc v

vic hng lu lng truy cp mc tiu ti nhng trang web ca h nh th
n{o. Thng thng, nhng ngi mi khng cu mong nhng iu k cc v
gian ln v lu lng truy cp nhng iu khin h mt thi gian qu gi v
tin bc nhng li khng sinh ra kt qu. Thng th nhng h thng lu
lng truy cp ma ny ha hn cung cp nhng th nh mt triu ngi truy
cp vi 99 -la. H~y tr|nh nhng loi mu ny bng bt c gi no.
Khng ch l{ lu lng truy cp khng x|c nh c ch, m{ thm ch cng
khng phi l{ ngi thc vo trang web ca bn. H ch s dng nhng
chng trnh m|y tnh to ra mt lot bo co gi tn cng trang ca bn,
khin bn ngh mnh ang nhn c c|i mnh ~ thanh ton. Nu bn cn b
ng vi kinh doanh trc tuyn v{ bn khon cha bit nn l{m g to ra lu
lng truy cp thc s, th bn cn tp trung vo vic tm hiu nhng bin
ph|p sau }y:
Qung co tr cho mi c nhp chut (PPC)
Tip th bi bo
Mng x hi
C|c blog tip th c th, din {n v{ c|c nhm
Xin h~y c li chng 8B v nhng th thut to lu lng truy cp. C

nhng bin php tht s hiu qu hng nhng ngi truy cp t c|ch
ti trang web ca bn. C nhng phng ph|p cho php bn nhm mc tiu
laze vo th trng ca mnh v{ hng lu lng truy cp cht lng m
khng cn phung ph ng}n s|ch. Hn na, khi s dng nhng bin php ny,
bn cng s hiu hn v cch th trng ca bn t duy, nhng im nhy cm
ca chng v cch lin h tt nht vi chng. H~y ti nu ra cho bn mt s
v d v iu ti mun ni.
u tin, chng ta hy xem xt vn tip th da trn t kha (pay-per-

click). Bn s thy rng c mt s t kha nht nh s gip bn chuyn i tt
hn nhng t kha kh|c. i khi, nhng t kha chuyn i s khin bn ngc
nhin. Bn s c t nht mt t kha bn ngh l{ siu mc tiu, th nhng n li
khng mang v nhng ngi truy cp t c|ch. Trong khi , c mt vi t
kha bn ch tung vo cho vui li ha ra c kh nng chuyn i tht bt ng.
Bi hc thc s lin quan n vic tm ra ti sao iu ny li xy ra. Thng
thng, nhng t kha r rng s miu t tng qut th trng ca bn, nhng
chng khng phn nh phn khc th trng, ni sn phm ca bn c
nhm ti. V{ i khi, c th l mt iu huyn b. Nhng bn c th ly
nhng t kha thc s lm t chuyn i v bt u tm kim nhng t bin

i v cc t ng ngha m{ bn ~ b qua sau tp trung nhiu ngn sch
hn v{o nhng thut ng ny v b qua nhng t tht bi.
By gi, chng ta hy xem xt mt v d kh|c: hng lu lng truy cp t cc

nhm hay cc din {n th trng c th. l{m c iu ny, bn phi tham
gia cc nhm ny v tr thnh mt thnh vin tch cc. iu ny mang n cho
bn c hi tm hiu thc hin nhiu hn nhng nghin cu v th trng.
Bn s tham gia khu vc nhn nhp nht v nhiu iu v nhu cu trong th
trng ca mnh, ch n gin bng c|ch c nhng chui thng bo cng mt
ch v cc cuc tho lun mi ngi gi ti c|c nhm . Nhng iu ny
tht s c tc dng li ko mi ngi. Cng hiu r th trng ca mnh, bn
s cng lm tt hn vic hng lu lng truy cp tiu chun. Tng t, cng
bit cch khi thc nhiu ngun lu lng truy cp, bn s cng bit r v th
trng.
Bng cch tm kim tt c cc th trng tim n trn mng, bn c th nhn

c ton cnh v cch h hot ng. H i n }u? H ni v vn g?
Nhng trang v sn phm no thc s ph bin vi h? Liu h c thc hin
nhng li gii thiu truyn ming khng? C th tin tng h nh th no
trong kinh doanh trc tuyn v bn cn l{m g gi{nh c s tin tng ?
Cho nn, bn thy , vic ny to nhiu lu lng truy cp hn l{ ch tr tin

bng nhng c click chut. Cn c mt chin lc r rng, ngoi ra, bn cng
phi c nhng th thut to ra nhiu lu lng truy cp hn trong kho v kh
ca mnh v nhng chin lc ny c th gip bn t mc tiu vo th

trng cht.
LI 4: KHNG C MT H THNG BN HNG C KIM CHNG
Bn s thc hin vic bn hng trc tuyn nh th no? Bn c bit cch lm

khng? Bn c mt k hoch chi tit hng lu lng truy cp n trang
ca mnh, v{ sau chuyn i lu lng truy cp th{nh nhng khch
hng s thanh ton sn phm khng? Bn phi c mt h thng ph hp. Hnh
ng no bn mun ngi truy cp thc hin khi h n trang ca bn? Bn s
gii thiu cho h sn phm nh th no?
C mt bin php ti mun hng dn }y, n c hiu qu trng thy i

vi nhng lin kt. N c gi l trang im li lin kt (affiliate review page).
Thay v s dng mt trang thu thp e-mail v tn ca ngi truy cp truyn
thng (squeeze page), bn c th to ra mt trang hin th vic xem li y
sn phm vi mu in opt-in bn di. Nhng ngi truy cp c mc im
li (review) ca bn v nu h thch thng tin bn cung cp, h s chn la ti
danh sch ca bn, ni bn tip tc cung cp cho h nhng bn xem li nh
hn v{ khng c thng tin qung co thi phng.
Sc mnh ca h thng ny nm thc t rng bn ang t bn thn vo v

tr ca mt chuyn gia t vn hn l{ mt ngi bn hng. Bn b|n trc sn
phm bng c|ch a nhiu thng tin v nhiu quyn hn vo tay nhng ngi
ng k. Bn lm cng vic {o to khch hng tim nng v{ trang bn
hng ca mt thng nh}n t lm cng vic cho hng v qung c|o cng
iu mi th. Bn nhn c rt nhiu giao dch mua bn theo cch ny v

bn cng nhn c t yu cu i ho{n tr hn.
}y l{ mt h thng n gin khi thit lp nhng li mt rt nhiu cng sc

trong vic tip th. Loi b phng ph|p th sai s gip cuc sng ca bn tr
nn d d{ng hn. Nhng ngi mi thng gp rc ri vi vic thay i kiu
dng xoay quay phu bn hng ca h trc khi c thi gian lm n hot
ng. C l bn ~ bt u khi ng vi mt trang squeeze page, bn khng
hi lng vi kt qu, v v vy, bn g n xung v thay th bng nhng bi
bo hay cc links trc tip ti sn phm. iu ny lm trang web ca bn tr
nn khng tp trung v{ ngi truy cp khng bit thc hin ng thi no tip
theo.
l{ l do ti sao s dng mt h thng c kim chng, nh trang opt-in

xem li lin kt (affiliate review opt-in page), li c th to ra iu khc bit.
N cung cp cho trang ch ca bn mt s tp trung v v c bn s buc
ngi truy cp thc hin mt quyt nh: la chn hay ri i. V{ ch khi bn c
y kh nng kim sot trc tip ngi truy cp ti ni bn mun h n
th bn mi thc s b|n h{ng c hng.
Ch khi bn c y kh nng kim sot trc tip ngi truy cp ti ni bn

mun h, th bn mi thc s b|n c hng.
LI 5: TIN HNH HOT NG TIP THEO T HIU QU HOC KHNG

HIU QU
Tip tc vi mt danh sch opt-in cng l{ mt qu trnh thu li nhun khi c

mt k hoch hay h thng hp l. Ni cch khc, bn cn phi c chin lc
trong nhng h{nh ng tip theo ca mnh. Mt vi li chung v hot ng
tip theo thng bao gm:
S dng nhng e-mail lin kt ring c mt nh sn xut vit cho bn m

cha c bin tp hay thay i li chng;
Nhn mnh qu nhiu vo vic qung co thi phng v nhng li giao hng
cng nhc;
Khng {o to hay b|n trc cho nhng khch hng trin vng c.
Bn c th tm tt tt c nhng li ny vo thnh mt li chung: khng pht

trin c ting ni ca chnh mnh. iu quan trng l bn trau di c
phong thi v phong cch ca chnh mnh. Hy nh rng, nhng ngi ng k
ca bn s nhn thy rt nhiu qung co thi phng trn th ch{o h{ng ca
mt thng nh}n. C|i h thc s cn t bn l nhng thng tin mnh m v
chnh xc.
Sn phm bn ang ch{o b|n c im g c bit? Liu sn phm c gii

quyt c nhng mi quan tm ca h khng? Sn phm ging hnh dung
ca h nh th no? Bn nn cn nhc cn trng trc khi tr li nhng cu
hi ny cho cc khch hng trin vng. Bn phi km nn ham mun c gng
b|n c chng ngay t nhng e-mail u tin.
Mt trong nhng khi nim ti mun hng dn bn l tip tc nhng bn

xem xt v sn phm lin kt ca mnh mt quy m nh hn trong chui
nhng h{nh ng tip theo. V d, gi s vic xem li trang opt-in xem xt ca

bn s che y nhng kin tn thnh v phn i ch yu v mt sn phm.
Tuy nhin, vn c rt nhiu nhng chi tit nhy cm bn ra ngoi, v{ }y
chnh xc l loi thng tin bn cn bt u chm sc kh|ch h{ng trin vng
ca mnh trong nhng h{nh ng tip theo.
By gi, l{m c iu ny, bn thc s cn s hu sn phm. Bn c kh

nng ko thng tin t chnh sn phm cng nh ni v kinh nghim ca mnh
t trin vng ca khch hng. Chng ta hy gi s rng bn ang qung co
mt cun s|ch in t v vic gim cn. Bn mun gi i nhng thng tin nh
sau:
Cho bn,
Ti khng bit liu bn c ang thc hin chng trnh luyn tp gim cn hay
khng. C l bn ch ang mi bt u. Hay bn ~ gim c mt s lng
c}n |ng k, v bn ang c gng gim thm 9 kg.
Mc d vy, c mt iu ti bit chc chn: xt mt kha cnh n{o , bn

ang vp phi mt trng thi bnh n. Bn bit y, l{ im m bn b tc
s cn nht nh v{ dng nh khng th gim bt i v{i c}n, cho d bn c
l{m g i na. }y chnh x|c l{ iu ti tng gp khi ti nhn bn qung co
ca [chn tn mt sn phm }y]. Ti ~ khng mong i nhn thy ch
c n su trong cun s|ch, nhng tht tuyt vi! V{ ti ~ b n tng
bi nhng iu mnh hc. Trong khi ti khng th gii thch r r{ng nh [a
tn tc gi] ~ l{m, n hot ng gn ging nh sau
V c bn, c th khng mun gim cn! Bn ngc nhin qu| ? Chnh nhng
iu bn l{m bt u vic gim c}n ban u rt cuc s khin cho c th
bn dn ti trng thi bnh n. iu ny l bi v c th bn phi u tranh
duy tr s cn bng gia nng lng bn trong v bn ngoi.
Mt li ln nhiu ngi thng mc l gim bt lng calo qu nhiu c

la c th gim trng lng. Nhng c th li xem nh mt dng tn cng
v v vy, n chng li bng cch duy tr tt c lng cht bo nh mt hnh
ng t bo v. Bn cng ct gim nhiu calo, c th bn cng khng mun b
i cht bo m{ n ~ tch ly.
[Nu tn sn phm] c mt b quyt thc s gy m mn u c khi tip cn,

nhng vic xem xt n cng kh| phc tp. iu ti c th xut vi bn by
gi l{ tnh to|n xem c th bn cn bao nhiu calo duy tr cn nng hin ti
v{ sau h~y ct gim lng calo xung thp hn mt cht so vi con s
thng qua vic luyn tp hay ch n king. ng ct nhiu hn 100-200 bi
nh th s khng cn hiu qu.
http://www.youraffiliatelink.com
Chc sc khe!
K tn
By gi, bn nhn thy dng thng ip ny khc g so vi th ch{o h{ng lin

kt truyn thng? Bn ang cung cp cho mi ngi thng tin h c th s
dng ngay m khng cn mua mt sn phm. Rt nhiu ngi mi thng e
ngi l{m iu ny, bi v h ngh mi ngi s ly thng tin v luyn tp vi
n. Nhng khng g tt hn l{ c kim chng thc t. Bng cch cung cp

cho mi ngi mt th hiu, bn ang thc s mang n cho h gi tr sn
phm v to cho h mt l do ln hn mua hng. Bn ang tip th sn
phm lin quan n cuc sng ca h theo cch h c th s, nhn, cm nhn
v kim chng. Cch tip cn n{y ho{n to{n ngn nhng ngun qung co
ring l v nhng th ch{o h{ng qung co thi phng. Ch cn a iu ny
vo bi st hch trong cng vic kinh doanh ca chnh bn. Kt qu s ni cho
h bit.
Cch tip cn n{y ho{n to{n ngn nhng ngun qung co ring l v nhng
th ch{o h{ng qung co thi phng. Ch cn a iu ny vo bi st hch
trong vic kinh doanh ca chnh bn. Kt qu s ni cho h bit.
LI 6: B L DANH SCH CC MI QUAN H
iu ny thc s lin quan n li 5. Mt phn ca qu trnh tip theo ch yu

lin quan n nhng qung co. Khng g lm du i nhng phn ng trong
mt danh s|ch nhanh hn l{ tn cng h vi cng mt thng tin, cng mt
nh dng, ht ln n{y n ln khc. Bn phi xy dng mt mi quan h thc
s v bn phi l{m cho ngi ng k lun lun sn s{ng h{nh ng. Ni cch
khc, bn mun tng nhn thc ca h v bn nh mt ngun |ng tin cy v
thng tin cht lng cao, v thm vo mt yu t gy sng st h lun lun
mong mun m v{ c e-mail ca bn.
Mt trong nhng bin php cho vn ny m ti gi l s dng nhng

thng ip chn sn (insertion message). l{ nhng e-mail bn gi ti danh
sch ca mnh bn ngoi nhng chui chng trnh tr li e-mail t ng tp
trung vo cc sn phm c ln chng trnh trc. Gi s, bn c mt chui

chng trnh gm nm phn gii thiu v mt sn phm. }u gia mt
chui nhng thng ip, bn mun gi i mt bc th bt ng.
Mc ch ca bc th n{y l{ l{m cho nhng ngi ng k bt ng bng mt

mn qu{ y ngc nhin. Mn qu ny c th l bt c th g, t mt bn bo
co t do n mt bi vit gm thng tin d{i hn (hay mt ng link ti mt
blog post). im mu cht }y l{ bn mang n cho h mt mn qu{ di
dng thng tin hay ni dung siu gi tr. Th g m{ h thng mong i
thanh ton. Tt c u da trn nguyn tc bn phi cho i trc khi nhn li.
Bn thy , mi ngi s thch giao dch vi bn nhiu hn khi h thy rng
bn thc s gip h v khng ch c gng bt h phi nh tin ra.
iu cho thy rng, bn cn phi thc s trong mt th trng ni bn

cm thy mnh c th gip c mi ngi. Nu bn ch trong v tin v
khng thc s quan t}m n sn phm bn ang b|n l{ g hay bn ang b|n
sn phm cho ai th iu s bc l ra y. Mi ngi c th cm nhn
c iu ny rt nhanh. Nhng ngi tham gia danh sch ca bn l{m nh
vy bi v h s l nhng chuyn gia khi n xut pht t nhng nhng mi
quan tm v li ch ca chnh h. Nu bn khng chia s nhng quan tm ny
vi h, h s c th ni ra. Vic thiu quan tm v kinh nghim ca bn s
c th hin mi iu bn lm. Khi bn khng quan tm, bn khng kt ni,
v bn thc s khng vit bt c iu g ngoi mt h{nh ng tip theo hi
ht. Nhng ngi ng k s bit rng bn khng bit mnh ang ni iu qu
qui g. Ti thc s khng th chu ng c iu ny: v vy, hy tm mt th
trng bn quan tm, xy dng mt danh sch, v xy dng mt mi quan h

vng chc vi danh s|ch !
Ti thc s khng chu ng c iu ny: v vy, hy tm mt th trng bn

quan tm, xy dng mt danh sch, v xy dng mt mi quan h vng chc vi
danh s|ch !
LI 7: THT BI TRONG VIC KIM TIN QUA NHNG KNH B SUNG
Ti khng thch s dng th trng ng|ch nhng ti khng th ngh c mt

cch tt hn ni v iu ny: khi kim tin trn mng, khng c g gi l
mt th thut quay cp. Bn ~ nghe v nhng qu}n s v{ c|c siu lin kt
cha? H khng rt tin t ch mt sn phm hay mt m hnh bn hng.
Nhng li nhun ln thng n t vic c nhiu ngun doanh thu. By gi,
c hi kim tin c mi ni v{ tt c nhng g bn phi lm l s dng c
sng to ca mnh. Hu ht mi th u c th gip bn kim c tin. Bn
c th to ra nhiu doanh thu trong lu lng truy cp hin c ca mnh hn
bn hnh dung.
Nhng li nhun ln thng n t vic c nhiu ngun doanh thu.
C hai knh kim tin kh|c nhau m{ ti nh tp trung:
1. Tip th lin kt a sn phm.
2. Kim tin ni dung thng qua vic to blog.
Trong trng hp u tin, iu ti xut l{ bn cun tt c nhng sn

phm lin kt ca mnh t mt th trng vo trong mt v tr. Tc l bn thu
thp sn phm theo cng mt nhm ch cho mt th trng mc tiu, ri

qung co chng t mt v tr trung t}m hn l{ thit lp nhng trang web khc
nhau vi cc trang thu thp e-mail khc nhau. M hnh ny hot ng khi bn
ang trnh by cc sn phm t mt cch tip cn xem li sn phm lin kt.
V c bn, bn to ra nhng b{i |nh gi| li sn phm i vi tt c nhng sn
phm bn mun qung co v cun mi bn trong chng trnh e-mail tr li
t ng ca bn mnh. V vy, khi c ai ng k ti danh sch ca bn do
bn |nh gi| chnh v sn phm X, nhng h{nh ng tip theo ca bn s
khng dng li sn phm X. Thay v{o , bn t mt on ngh gia cc
chui sau bt u tip tc mt sn phm hon ton mi ti cng danh sch
.
iu tuyt vi }y l{ bn c th to ra nhng qung co tip theo cho cng

nhiu sn phm m bn mun cng tt. Bn c th ti chng trnh e-mail tr
li t ng vi y c|c bc tip theo ngha l{ bn s c tt c cc qung
co ca mnh trong mt my li t ng hon chnh. Mt l do kh|c lm
iu n{y l{ bn c th trnh by nhng la chn a dng v sn phm ti
nhng ngi ng k. C l mt s kh|ch h{ng ng k ca bn cm thy
khng cn hng th vi sn phm u tin bn mi cho h. iu ny n thi.
Bn s c thm nhiu li ch{o h{ng phong ph kh|c a ra cho h, v bn
khng phi nh h vo danh sch th hai l{m iu . Bn cng s c th
lm th nghim nhng sn phm c mc gi v chng loi khc nhau. V d ti
sao c gi qung co mt cun s|ch in t khi bn c th a ra nhng li
cho mi b sung cho nhng th nh video, c|c kha hc ti nh, hay trang
hi vin? V bn ng qun a v{o nhng ngun thu nhp nh k khi bn
. Bn ch nn qung co cho t nht mt sn phm ~ thanh to|n cho bn

mt khon hoa hng nh k.
By gi, chng ta hy ni v vic kim tin trn blog. To ra mt blog thc s

l mt s m rng vic xy dng cc mi quan h vi danh sch ca bn. Bn
cn mt ni c th thng bo ni dung chuyn su nhng th nh c|c b{i
bo v video vn khng ph hp trong nh dng e-mail. V vy, khi bn gi
nhng ngi ng k ti blog ca mnh, tc l bn nhn c ton b mt ti
sn c nh mi ni m{ bn c th chn nhng c hi li nhun thm cho bn
thn. V d bn c th t Google Adsense trong blog ca mnh. Bn c th sp
xp nhng banner sn phm vn c lin kt trong trang kinh doanh ca
mt thng nh}n vi link lin kt ca mnh. Bn thm ch c th bn mt s
khng gian qung co trn blog nu bn c lng c gi.
im quan trng l danh sch ca bn phi l ngun lu lng lm sn c

th gi trc tip ti khch hng ca mnh. Bn c th c mt v{i ngi trong
danh sch ca mnh, nhng ngi vn cha tng mua th g ca bn, nhng
anh ta li c th click vo mt trong nhng qung co Google Adsense. V
bm! C mt t tin va c thm vo ti ca bn. Bn hiu iu ti mun
ni ch? l{ mt hiu qu tch ly. Bn ~ l{m vic vt v xy dng danh
sch ca mnh, v vy bn khng mun n im re . Bn phi tm ra c|ch
tip tc b sung lu lng truy cp ca mnh v{ t ra nhiu c hi li nhun
hn trong l trnh .
To ra mt blog thc s l s m rng vic xy dng cc mi quan h vi danh

sch ca bn.
BNG CH GII THUT NG

ADSENSE
Mt chng trnh phc v qung c|o c iu hnh bi Google cho php

nhng ngi ch website t c doanh thu bng cch hin th qung co
trn cc trang web ca h. Google cung cp text, hnh nh v nhng qung co
video xut hin trn nhng trang web tham gia. Nhng qung co ny xut
hin da trn cc t kha v ni dung hin th trn c|c website. Ngi iu
h{nh web c tr tin khi mt ngi s dng click vo mt qung co trn
trang web ca h. Ty thuc vo qung co, doanh thu c th l{ v{i xu n mt
-la cho mi ln click chut.
ADWORDS
Sn phm qung co ca Google v l ngun doanh thu chnh. Adwords cung

cp nhng qung co pay-per-click cho ch v cc qung co banner. Khi
ngi qung co s dng Adwords qung co sn phm hay dch v, qung
co ca h s xut hin trn bt k trang web no c lin quan s dng
chng trnh Adsense. Nhng ngi qung co ly cc t kha lin quan n
qung co ca mnh v{ sau tr tin cho nhng t kha ny. H tr tin mi
ln ai click v{o qung co ca h. Mu qung co s a ngi click chut
n trang web ca thng nh}n. T kha cng ph bin th gi ca chng cng
cao. Ph thuc vo t kha, mt ln click c th c gi t mi xu n v{i -
la.
AFFILIATE
Tip th lin kt l mt trong nhng dng kinh doanh ph bin trn mng v l
mt cch hiu qu qung co bn hng v sn phm. L mt lin kt, u
tin bn tm mt cng ty hay sn phm bn mun qung co. Bn tham gia
chng trnh lin kt ca mt cng ty v nhn cc cng c gi cc khch
hng ti trang web ca cng ty. iu n{y thng bao gm mt link URL c
bit cng ty bit rng bn ~ cung cp cho khch hng. Bn s nhn c
tin khi mi ngi vo trang web ca cng ty. Chi tit thng rt a dng
nhng trong hu ht c|c trng hp, bn nhn c phn trm doanh thu t
vic b|n h{ng m{ kh|ch h{ng ~ tin h{nh theo ng link ca bn.
APPLET
Mt chng trnh nh hay mt ng dng thng c vit trn Javascript v

chy trn mt trnh duyt Web. Nhng ng dng k sinh cung cp mt v{i c
trng s{nh iu ca c|c trang Internet, nh l{ to nhm qun tr (admin).
Chng c download nhanh chng v{ c s dng c khi online v offline.
AUTORESPONDER
L mt chng trnh tr li e-mail t ng. N s gi nhng thng ip bng

e-mail c in trc ngay lp tc ti nhng ngi yu cu thng tin t mt
trang web, th thng b|o hay b|n h{ng trc tuyn.
BANNER AD
Mt qung co trc tuyn trn mt website c lin kt vi trang web khc

hay trang ch n. Cc qung co banner l mt trong nhng phng ph|p
qung c|o u tin trn web. Chng c gi khc nhau ty thuc v{o lng lu
lng truy cp v s ngi truy cp trang web v{ c th c gi ti 150

nghn -la mt thng. Cc qung co banner rt r bi v chng c t v
tr u hay cui mt trang web. Tuy nhin, chng cng c th c t hai
bn trong ni dung trang web .
BLOG
Dng ngn gn ca bn ghi web, l mt trang web ni c|c entry c to ra

ging vi mt cun nht k. C|c entry c trnh by theo trt t o ln v
thi gian, trong entry mi nht trn cng. Mc d cc blog, v c bn,
l cc s nht k c| nh}n, nhng chng ~ c ci tin thnh mt cng c a
mc ch. C|c blog c th ni v mi ch t thc n, chnh tr ti cc chuyn
ngi l i m|ch v nhng ngi ni ting. Nhn chung, cc blog kt hp entry
vn bn vi hnh nh, ng link hay nhng blog kh|c v{ c|c phng tin
truyn thng lin quan. Mt entry blog cng c th bao gm bnh lun t cc
c gi, cc danh mc (thng c gi l tag) gn vo cc entry blog bng
ch v{ c|c link trackback c lin kt vi c|c trang kh|c lin quan n
blog entry.
BLOGGER
L{ ngi s dng blog ng thng tin v cc ch m h quan tm. Mt

trong nhng nn tng phn mm lm blog ph bin nht hin nay l Blogger,
Livejournal, Typepad, Wordpress v Xanga. Nhng trang ny s lm ch blog
ca bn, nhn chung, chng min ph v cung cp cho bn cc cng c to
cc thng bo trn blog m khng cn phi bit nhiu v phn mm.
BRANDING
Trong tip th, c bit l tip th trn Internet, thng hiu rt quan trng i
vi vic thit lp danh tnh cng ty. Thng hiu l kt qu ca mt qu trnh
tch ly kinh nghim m cc khch hng c vi mt cng ty hay sn phm c
bit. Mt thng hiu to ra s lin kt v k vng gia nhng sn phm c
cng ty sn xut. Thng hiu l biu tng cho tt c c|c thng tin c kt
ni ti mt cng ty, mt sn phm, hay dch v. Thng hiu c th bao gm
mt logo, vic chn lc font, ch mu sc v cc biu tng c phi hp
cng nhau to nn n tng v nhng gi tr, tng v tnh c nhn ca
cng ty. To thng hiu c mt vai tr v cng quan trng trong tip th trn
Internet, ni s cnh tranh l rt ln. Mt chin lc xy dng thng hiu
c |o v{ gi| tr c th gip c|c cng ty ng vng trn th trng trc tuyn
rng ln. C|c c| nh}n cng c th pht trin m hnh thng hiu c nhn,
iu ny s gip thit lp s tin cy vi cc khch hng trc tuyn ca h v
chn mc tiu trong th trng ngch c th.
CHAT ROOM
Mt trong nhng cch ph bin nht to s lin kt vi nhng con ngi

thc trn Internet. Mt phng chat, v c bn l mt phng thng ip tng
tc cho php cc cuc i thoi trc tip v trc tuyn cho hai hay nhiu
ngi s dng.
COPYWRITING
L qu trnh vit cc t ng qung co cho mt vic kinh doanh, c nhn,

quan im hay kin. Copywriting c th bao gm c|c thng ip vn bn n
gin v cc hnh thc truyn thng trc tuyn a dng khc. Mc ch chnh
ca copywriting l{ thuyt phc c gi h{nh ng theo mc n{o , cho
d l{ mua sn phm, ng k mt kha hc in t hay click vo mt
ng link. Copywriting cng c th lin quan ti nhng bin php ti u ha
cng c tm kim c dng t c nhng th hng cao hn trn cng
c tm kim. Dng copywriting n{y thng c nhc ti nh mt hnh thc
vit ni dung. Copywriting cho s sp xp website bao gm vic lp li cc t
kha mang tnh chin lc v cc cm t trong nhng bi bo.
DOMAIN NAME
y l mt a ch hay mt hin th URL ca mt trang web c bit. V d,

http://www.google.com l tn min cho cng c tm kim Google. Tn min l
mt tn vn bn bao gm a ch IP bng s ca mt m|y tnh c ni kt
mng Internet. Cc tn min lm cho World Wide Web s dng gn gi hn.
Thay vo vic phi nh nhng chui k t s, chng ta c th nh tn ca
trang web. ng k mt tn min cho mt d n trc tuyn c gi t nht l
t|m -la. Nhng tn min cho website thng phi ng k ngn nga
mi ngi s dng cng mt tn cho trang web ca mnh. C nhiu cng ty
khc nhau cho php bn ng k mt trang web, v phn nhiu trong s
mi cho c c|c gi cc s hu trang ch.
DOUBLE OPT-IN
Mt k thut c dng trong opt-in hay tip th da trn s cho php. N

m bo rng mt khch hng tim nng thc s mun nhn cc ti liu tip
th v l mt c|ch ngn chn nhng th r|c khng mun. Trong qu trnh
double opt-in, mt khch hng tim nng yu cu thng tin t mt trang web
v{ c yu cu xc nhn rng v kh|ch mun thng tin c gi ti a
ch e-mail ca mnh. Sau , kh|ch h{ng tim nng n{y nhn mt e-mail xc
nhn trong hp th n. E-mail ny yu cu v khch click vo mt ng link
x|c nh nhn thng tin thm. Mt khi khch hng tim nng nhn s ph
chun, h s nhn nhng thng ip tng lai t danh s|ch c mail, kha
hc in t hay chui chng trnh tr li mail t ng.
DOWNLOAD
Hot ng truyn ti mt hay nhiu file t mt my tnh ti m|y kh|c ang s

dng Internet.
EBOOK
y l mt cun sch c th c download v{ c trn my tnh. Hu ht cc

cun s|ch in t c lu dng Adobe Acrobat v{ i hi chng trnh c
Adobe Acrobat Reader tip cn.
E-BUSINESS
Kinh doanh trc tuyn c x|c nh nh mt dng kinh doanh mang li mt

lng thu nhp chnh bng cch bn cc sn phm hay dch v trong mt nh
dng trc tuyn. Kinh doanh trc tuyn cng c th c s dng cp
ti cc hot ng kinh doanh c x l trn in t (nh l{ cung cp qun l

chui, trt t hiu chnh v qu trnh gia cng v tin lng).
E-MAIL
Cn gi l{ th in t, l{ th c gi theo ng in ti my tnh ca bn.

N c chuyn ti ngay lp tc. s dng e-mail, bn cn mt my tnh, kt
ni trc tuyn, mt ti khon e-mail v mt chng trnh e-mail. Ti khon e-
mail c th t c thng qua ISP ca bn hay t mt trong cc dch v cung
cp e-mail min ph trc tuyn, bao gm G-mail (www.gmail.com) c cung
cp bi Google; Yahoo! Mail (www.yahoomail.com) c cung cp bi Yahoo!;
Hotmail (www.hotmail.com) mt dch v ca MSN; Fastmail
(www.fastmail.fm); AIM (www.aim.com) mt dch v e-mail ca AOL; v
Inbox (www.inbox.com).
FORUM
Mt din {n Internet l{ mt ni trn dch v World Wide Web duy tr cc

cuc tho lun. Thng thng, cc thnh vin trong din {n s tho lun v
mt ch c th hoc c mt chui thng bo thuc cng mt ch gia tt
c cc thnh vin. V d c nhng nhm tho lun v vic cc b m lm vic
ti nh{, ni h c th tho lun khng ch nhng ch lin quan n kinh
doanh m cn v cch lm cha m, cch to ngn qu v qun l thi gian.
Khng ging nh e-mail, thng ip trn din d{n c xem bi tt c cc
thnh vin. Mt s thut ng chuyn ngnh cho cc din {n l{ discussion
forum, bulletin board, message board, discussion board v discussion group.
FTP
Giao thc truyn tp tin (File transfer protocol) mt phng thc tiu chun
download v upload file trn Internet. Hiu v FTP l cn thit nu bn
mun to ra website cho chnh mnh.
HANDLE
Tn truy cp hay tn s dng.
HOSTING
Vic kinh doanh cung cp thit b v cc dch v c yu cu hin th cc

website. Hosting cng bao gm vic duy tr file v cung cp nhng ni kt
Internet nhanh hn. Nu bn chy mt website hay thc hin kinh doanh trn
web, bn cn phi tm mt my ch |ng tin cy. Cc gi hosting lun sn c
vi gi c kh ph hp. Thc hin nghin cu da trn dch v khch hng v
cht lng dch v k thut trc khi chn mt cng ty hosting ch da trn
gi c.
HTML
Hypertext markup language (HTML) ngn ng lin kt siu vn bn l mt

ngn ng c thit k do s sng to ca cc trang web. Trong khi nhiu
ngi s dng trc tip HTML to ra cc trang web, c rt nhiu chng
trnh trung gian cho php bn to ra cc trang web m khng cn s dng
nh dng HTML. Tuy nhin, s rt hu ch khi hiu hn v cch thc HTML
hot ng. C ba dng du |nh chnh c s dng: cu trc, s trnh by v
hypertext. Cc du |nh cu trc cho php bn thit lp c|c tiu , on vn

v cc danh sch cho trang web ca bn. Cc du |nh trnh b{y c th to ra
c|c vn bn m, nghing, gch ch}n v{ cng c th thay i kch c ca vn
bn. Cc du |nh siu vn bn to ra mt ng link t mt trang web ti
trang kh|c. H~y lu rng khi thng tin dng HTML, n c kp vo gia
hai tag. V d, nu bn mun to ra t mo in m, bn c th vit:
<b>mo</b>. Mt s tag html hu ch khc bao gm <title>Title</title>,
<h>heading</h>, <p>paragraph</p>, <i>italiccize</I>, <u>underline</u>, v
<em>emphasize</em>.
INTERNET
Internet cng c nhc ti nh mt mng li v l mt h thng nhng

mng li m|y tnh c ni kt vi nhau trn ton cu. C|c m|y tnh c
ni kt thng qua d}y ng, dy cp quang hay kt ni khng dy. Internet bao
gm hng triu mng li nh hn c thit lp bi cc doanh nghip, hc
vin hn lm, v mng li chnh ph. Tt c cc mng li ny mang thng
tin v cc dch v (nh e-mail, chat trc tuyn, v cc trang web). Nhiu ngi
thng hiu sai v Internet v World Wide Web l nhng thut ng c th
thay i cho nhau. Thc t th Internet cp ti s kt ni vt cht hay
khng dy gia cc my tnh. Trong khi World Wide Web nhc ti nhng ti
liu c kt ni ~ tn ti trong Internet.
INTERNET MARKETER
Mt c nhn hay cng ty c cc ngun thu nhp c bn n t nhng sn

phm hay dch v tip th trn web.
Trong thi gian thc. V d, cc phng chat cho php cc c nhn tr chuyn
trong thi gian thc (In real time).
Nh cung cp dch v Internet mt cng ty cung cp cho ngi s dng cch

tip cn Internet. Trc khi bn c th kt ni Internet, u tin bn phi thit
lp mt ti khon vi ISP.
Lin doanh mc d cm t lin doanh khng phi l mt thut ng chuyn

dng cho Internet nhng v mt khi nim, n li l mt phn quan trng ca
bt c chng trnh Internet marketing n{o. Ti mc c bn nht, lin doanh
l mt dng chuyn i kinh doanh c thc hin bi hai hay nhiu thc th
v li ch chung ca mi bn. Trong th gii Internet, qu trnh ny c th ly
mt trong nhiu dng. Mt ngi A c th mua sn phm ca ngi B trn
danh sch mail ca ngi A. iu n{y c thc hin khi ngi B c mt sn
phm tuyt vi nhng c t phng tin phn phi. Thng thng, ngi A s
nhn phn trm li nhun t vic bn hng trn danh sch mail. Mt la chn
kh|c, ngi A v B phi hp to ra mt dch v hay sn phm thng hiu
mi. C hai i tc s qung co sn phm trn danh sch mail ca mnh. iu
n{y thng xy ra vi cc sn phm thng tin v c th bao gm ba hay nhiu
cng tc vin. Mt dng th ba ca lin doanh l{ khi ngi A phng vn ngi
B cho mt bi bo, mt bo co ngn hay chng trnh audio. Ngi B s nhn
c qung co cho sn phm hin ti ca mnh v{ ngi A thng tin c
quyn rng anh ta c th s dng bn sn phm ca ngi B nh mt lin
kt. Cc lin doanh l mt ngun lc trong th gii Internet marketing v
nhng ngi tip th hiu bit tm ra nhiu c|ch lm nhng hp ng lin
doanh nm trong nhng chin lc thnh cng di hn ca h.
KEYWORD
Mt thut ng bn g trn cng c tm kim bt u vic tm kim trc

tuyn. Cc t kha cng c s dng trn HTML gip cc cng c tm
kim nh dng v ch dn ti mt trang web. Nghin cu t kha l vic tm
kim cc t kha lin quan n website nhm phn tch t kha n{o thu c
s quay vng vn cao nht cho cc qung co pay-per-click v cc loi qung
co khc. Wordtracker (http://www.Featuring.com/wtt) v cc cng c tm
kim cc t kha khc gip nhng ngi qung c|o tm c nhng t kha
ph hp cho cc chin lc qung co ca mnh.
MESSAGE BOARD
Ging nh Forum
META TAGS
Xem trong tags. Meta tags l{ mt phn ca m HTML to nn nhng ci bn

nhn thy trn mt trang web. Khi ngi lm web to cc cc trang web, meta
tags c s dng cung cp thng tin cu trc v mt trang web. Nhng tag
n{y c t gia cc mc <head> v </head> trong ti liu HTML. Tuy nhin,
Meta tags khng hin th vi ngi tm kim ti website thng qua mt trnh
duyt Internet. Meta tags l phn m n ca trang web ch c nhn ra bi
trnh duyt web. Meta tags c s dng bi cc cng c tm kim (nh
Google hay Yahoo!) tm v hin th mt danh sch cc kt qu tm kim da
trn thng tin ngi s dng in vo cng c tm kim. Tag cng l{m iu
tng t, nhng meta tags cp n ton b cc t kha ca ton b trang
web, trong khi tags c s dng nh mt thnh t ch cht cho mt k thut

c gi l s ti u cng c tm kim. Khi c|c website c ln danh sch
da trn meta tags, th vic tm mt meta tags ph hp nhm hng lu lng
truy cp ti mt website kh thun li v mt thng mi.
MSN
Mng li Microsoft. MSN (www.msn.com) cung cp nhng chng trnh

rng ln a dng v nhng c trng ti ngi s dng Internet. Hu ht cc
dch v MSN u min ph.
NEWBIE
Mt ngi mi n; hay bt k ngi no mi vi th gii trc tuyn hay mt

din {n hoc mt phng chat c th.
NICHE
Mt phn tp trung v c mc tiu ca th trng. Mt vic kinh doanh tp

trung vo th trng ng|ch hng nhu cu cho mt sn phm hay dch v
khng c gii quyt bi th trng chnh. V ngha hp, th trng ngch
x|c nh mt nhm khch hng tim nng. Tip th th trng ngch l mt
qu trnh tm kim hay phc v mt hay nhiu th trng c li nhun nh
hn. Nhng ngi tip th trong th trng ngch thit k sn phm hay dch
v theo yu cu khch hng cho cc th trng |p ng nhng yu cu c th.
ONLINE, OFFLINE
Giai on chun b ni kt vi Internet thng qua mt ISP, OSP hay mng li.
Trong offline l{ giai on ngt kt ni t mng Internet. L mt tnh t,
online miu t nhng hot ng a dng m{ ngi s dng lm trn
Internet. V d, n c s dng trong cc cm t mua sm online, chi
game online, tm kim online, lu tr online, v.v
OPT-IN
Mt dng ca tip th, cn c gi l tip th da trn s cho php mt

cch tip cn bn hng ph bin c s dng trc tuyn m bo rng
khch hng ang c lin h thc s quan t}m n nhng sn phm ang
c bn. Mt khch hng trin vng s cung cp s cho php ca mnh
nhn thng tin tip th (thng thng qua e-mail). Opt-in marketing nhm |p
ng c|c thng ip v s lin kt gia nh tip th vi khch hng v nhng
nhu cu ca kh|ch h{ng. iu n{y thng c s dng lm nhng nguyn
tc ca tip th th trng ngch.
OSP
Nh cung cp dch v trc tuyn. Mt t chc cung cp dch v thng tin trn
Internet. V d nh c|c cng c tm kim, cc dch v sao chp d phng
online, v nhng nh cung cp dch v ng dng.
PAGE IMPRESSIONS
Cn c gi nhng yu cu trang hay tng quan trang. Page impressions

cp ti s ln mt trang web c yu cu t mt my ch. }y l{ mt
phng ph|p yu thch tnh lu lng truy cp.
PAY PER CLICK
Cn c gi l{ tr ph cho mi ln click mt hnh thc thanh ton qung

c|o online trong vic thanh ton da trn s ln click c to ra. L mt
nh qung co, bn tr ph cho nhng t kha lin quan ti ni dung trang ca
bn (thng tin hay sn phm bn cho hng). Khi mt ngi s dng tm kim
nhng t kha ny trn thanh cng c, h c ch vo danh sch ca bn
cng nh nhng ngi ang tr ph cho cng mt nhm t kha . Nu
ngi s dng click vo danh sch ca bn, bn c thanh ton s tin bn
~ tr ph. Nhng nh qung co tr gi cao nht s xut hin u tin trong
nhng kt qu tm kim v nhng danh sch tip theo c sp xp bi s
tin h tr. Gi nhng t kha c th dao ng t vi xu ti v{i -la mi ln
click chut.
PDF
Mt nh dng file cho cc ti liu c xem v{ c to ra bi Adobe Acrobat

Reader, Adobe Capture, Adobe Distiller, Adobe Exchange v Adobe Acrobat
Amber plug-in. K thut PDF ~ to ra mt nh dng tiu chun chuyn
giao cc ti liu trn Internet. Mt trong nhng li ch ca vic s dng PDF
l chng c th c tip cn d dng, thm ch l nhng ngi s dng
Internet mi nht. Nhng s|ch in t thng c th hin di dng PDF,
iu lm cho chng c th d dng ti v ngay lp tc.
PLUG-IN
L mt chng trnh phn mm nh c th m rng sc cha ca trnh duyt

Internet ca bn. N c th cung cp cho trnh duyt ca bn kh nng chy
cc file audio hay file phim. Mt s chng trnh plug-in ph bin l
Shockwave, Flash, Acrobat, Real Player v Quicktime. Khi ti plug-in, mt
chng trnh nh s trong my tnh ca bn c s dng bi nhng
website khc.
PODCAST
Thut ng ny l s kt hp gia iPod v{ broadcasting, mc d khng cn

thit phi s hu mt chic iPod nghe nhng chng trnh ph|t thanh
truyn hnh. Thut ng ny c th c s dng trong nhiu cch khc nhau,
nhng thng thng to Podcast lin quan ti vic cng b cc audio hay file
video trn mng Internet. C|c file n{y thng c gi l{ podcast hay
show v{ tng t nh nhng chng trnh ph|t thanh trn radio hay c|c
chng trnh truyn hnh qun chng. Nhng ngi to ra podcast gi l
podcaster.
PPC
Xem trong Pay-per-click.
REPRINT RIGHTS
Vic cho php c in mt tc phm tng c xut bn trc . Trong th

gii online, mua mt cun sch vi quyn ti bn l mt c|ch to ra li
nhun t nhng sn phm thng tin.
RSS
RSS l mt nh dng tp tin thuc h XML dng trong vic chia s tin tc Web
(Web syndication) c dng bi nhiu website tin tc v weblog. Ch vit tt
(theo ting Anh) dng ch cc chun sau:
Rich Site Summary (RSS 0.91)
RDF Site Summary (RSS 0.9 and 1.0)
Really Simple Syndication (RSS 2.0.0)
RSS l mt cng ngh cho php cc website phn phi ni dung mi ti nhng
ngi s dng Internet m khng cn ngi s dng phi truy cp li trang
web . RSS feed l{ nhng thng tin cung cp ~ gi qua cng ngh RSS t cc
trang web n nhng ngi s dng Internet. Ngi s dng c th ng k
cc feed t c|c trang web kh|c nhau v{ sau thng tin mi t nhng trang
web n{y c gi trc tip ti h thng qua mt chng trnh c RSS.
SEARCH ENGINE
Mt trang web hot ng nh mt danh mc trn Internet. Cc cng c tm

kim s dng chng trnh mng nhn lp bng ch dn v{ nh v thng
tin mong mun. Chng trnh cng c tm kim s x|c nh thng tin trn
Internet da trn nhng t kha c in bi ngi s dng.
SEO
Ti u cng c tm kim qu trnh s dng nhng t kha mc tiu trong ni

dung, tags v Meta tags ca mt website nhm t c lu lng truy cp
thng qua cc cng c tm kim. Nhng k thut SEO cng bao gm vic chy
th cc kt qu ca cng c tm kim m bo trang ng v tr trong
nhng kt qu tm kim t kha. SEO cng tt th trang web ca bn s xut
hin u tin trn kt qu ca cng c tm kim cho t kha .
SIGNATURE FILE
i khi thng c gi l{ sig file, mt ch k l mt cu lnh ngn t

phn cui ca mt th in t. N c th c s dng xc nhn ngi gi
v cung cp nhng thng tin thm. Sig file cng c th bao gm mt file nh
nh, mt ng link ti mt trang web hay mt cu ni ca mt c nhn.
SITE, WEBSITE
Mt a im trn Internet hay trn World Wide Web. Thut ng site cp

ti phn chnh ca ton b thng tin trong mt tn min. Mt website l mt
b su tp cc trang web. Nhng trang web ny c th cha text, ha, audio
hay video. Site cng c th lin quan ti mt FTP site hay tp lu tr. Nhng
dng ca site l cc danh b c th lu tr cc file cho vic download v
upload.
TH RC (SPAM)
L nhng e-mail thng mi c gi mt cch t nguyn hay nhng thng

ip tp nham c gi cho mi ngi m{ cha c h ng . Th r|c
c c trng bi s lng ln. Mt b lc th r|c hay chng trnh chn
th r|c c s dng pht hin e-mail khng mong mun trong chng
trnh e-mail ca bn hp th n. Mt chng trnh chn spam s lc tt c
c|c thng ip da trn nhng tiu ch r rng.
SPIDER
Xem mc Crawler.
SPYWARE
Mt loi phn mm gi|n ip c sinh ra do vic s dng Internet. Spyware

thu thp tt c cc thng tin v cc website bn ~ gh thm nhm xy
dng mt profile v nhng s thch ca bn vi mc ch tip th. Spyware
thng nm trong cc download min ph m bn nhn t cc website. Tha
thun cp php cho nhng chng trnh min ph ny c th cp n vic
s dng ca spyware, nhng rt t ngi thc s c chi tit nhng iu
khon ny. Kt qu l{, spyware thng thm nhp vo mt m|y tnh m{ ngi
s dng khng h bit. C rt nhiu chng trnh c sn s tm v r b nhng
chng trnh spyware khi my tnh ca bn. Mt trong nhng phn mm ph
bin l Ad-Aware v Spybot.
SOCIAL NETWORKING
Qu trnh gp g v lin kt mng vi mi ngi thng qua vic s dng cng

ngh Internet c bit. Trang web mng x hi ln nht trn Internet hin nay
l MySpace. Cc trang mng x hi thng a ra nhiu c hi mi cho ti
thnh vin ca h, trong c c hi gp g cc thnh vin cng chia s
nhng li ch.
SOFTWARE
Mt b sn phm hng dn gip iu hnh cc chc nng v{ nhim v ca

my tnh. M phn mm c vit di dng ngn ng lp trnh lm cho
c|c chng trnh m|y tnh v{ phn cng hot ng. Mt s chng trnh bao
gm hng triu ng m ha. C hai catalog phn mm thng dng hin nay
l phn mm h thng (lm cho my tnh hot ng chnh xc) v phn mm
ng dng (bao gm c|c chng trnh).
SOURSE CODE
nh dng c vit cho mt chng trnh m|y tnh hay website. Trong
online, m ngun cho mt trang web thng nh dng HTML, nhng n
cng c th c vit trong ngn ng m|y tnh kh|c. tm ra m ngun cho
mt trang web, chn mc View nm phn trn ca trnh duyt Internet.
Trong trnh n View, s c mt la chn v View Source hay mt iu tng
t. M ngun s xut hin trong mt ca s pop-up.
SUBDOMAIN NAME
Mt tn min nm mt phn trong tn min ln. Nu bn tng nhn thy mt

a ch web m khng bt u bng ba k t www, tc l bn ~ gp mt min
ph. Mt s v d v cc min ph l: http://news.google.com hay
http://mail.yahoo.com.
TAG
Tag l mt t kha hay thut ng miu t c lin kt vi mt dng thng

tin, mt on }m thanh hay video trn World Wide Web. Tag ~ tr thnh mt
trong nhng hnh thc thnh hnh nht trong vic phn loi thng tin trn
Internet. Tag c s dng di hai dng c th. Cch s dng u tin ca
tag l n i vi ngi xem nhng li hin th trn cc cng c tm kim. Khi
mt ngi qun tr web to ra mt trang web, tag c thm v{o cho bit
dng ni dung ca trang web . N cho php cng c tm kim a cho bn
nhng kt qu da trn cc t kha bn in v{o. Tag cng gip ngi s
dng c th nh v mt cch nhanh chng v d dng thng tin trn website.
Rt nhiu site hin c c|c danh s|ch tag ngi s dng c th click trc tip
vo cc t tag gy hng th vi h nht.
TARGET MARKET
y l mt phn khc th trng m mt sn phm c bit ang c tip

th. Cc thnh vin ca mt th trng mc tiu c chung nhng mi quan tm
da trn la tui, gii tnh, phong cch sng hay nhm kinh t x hi. Bng
cch s dng th trng mc tiu, mt ngi tip th trn Internet c th pht
trin mt sn phm hng vo mt nhm ngi nht nh.
TECH SUPPORT
Mt tng {i m{ bn gi n khi c nhng cu hi lin quan n phn cng

hay phn mm my tnh. Nhn vin h tr k thut s hng dn bn cch gii
quyt vn thng qua in thoi.
THREAD
Thread topic l mt xu chui ca cc thng bo tin tc lin tc cng mt ch

ti cc nhm mi, cc danh sch mail, hay din {n. Thread c th c t
chc theo trt t i ln hay i xung da trn ng{y ng thng b|o. C|c thread
m l nhng thng b|o blog cho php ngi c bnh lun v tho lun v cc
ch a dng trn blog.
TRACKING
Nhng cng vic kinh doanh trc tuyn s dng tracking ni cho h bit v
vic qung co, copywriting v thit k website ang c chuyn thnh
doanh thu hay khng. S dng phn mm kim tra ng link qung co l
mt trong nhng phng ph|p nhanh nht d tm ni kh|ch h{ng ang
n. Phn mm ny tnh s lng click c nhn t mi qung co ring l
v{ sau l{ doanh thu hay s ng k c thu thp t nhng ln click .
TRAFFIC
Lu lng truy cp Internet l mt thut ng c dng m ch hot

ng ca ngi s dng trong mt website. Mi ln ai gh thm mt trang
web, mt entry s c ng k t ng trong tp tin ng nhp (log file) ca
my ch trang web . Log file n{y s ghi li s ln mt loi thng tin c yu
cu t mt my ch. Yu cu n{y thng c nhc ti nh mt kt qu thnh
cng (hit).
TROJAN
Virus my tnh Trojan horse c tn t mt truyn thuyt. Cng ging nh

nhng ngi thnh Trojan tng b la khi m cng th{nh cho qu}n ch, virus
Trojan horse cng l{ mt s la gt. Loi virus ny ngy trang bn th}n nh

mt chng trnh hu ch. Mt khi chng trnh c download v hot ng
trn my tnh ca ngi s dng, virus s c gii phng. Thng thng
virus s xa b cng hay ph hy cc phn ca m|y tnh. i khi Trojan s
n trong m|y tnh khng c pht hin v dn dn bt u bin i file v ti
liu. Bng c|ch n{y ngi s dng s khng bit nh th no v ti }u h
download loi virus ny v my.
URL
y l ch vit tt ca Uniform resourse locater hay universal resourse

locator tc l{ a ch web m bn |nh trn thanh a ch ca trnh duyt
web ca bn a bn trc tip n trang web bn ang tm kim (hiu
ngn gn l{ ng dn). Thut ng n{y c ph|t }m theo c|ch c mi ch
c|i (Yoo Are Ell) hay theo c thnh t cu to bi cc ch c|i n{y (Ural).
USERNAME/USERID
Tn c s dng ng nhp vo mt ti khon ca ngi s dng. Ging

vi Handle.
VIRAL
Ban u, n c to ra miu t tip th gy ra bi virus, tnh t n{y ~

c m rng cp n bt c h{nh ng di chuyn mt sn phm t
ngi n{y sang ngi khc. Vic d dng chuyn thng tin ti nhng ngi
kh|c qua a ch e-mail ~ l{m cho thng tin, video v{ ha c th lan i rt
nhanh trong cng ng Internet. l{ nhng video, tr ci, tr la o gy

ra bi virus, v.v
VIRUS
Mt chng trnh ~ nh}n i trong c|c h thng m|y tnh v{ sau hp nht
li trong nhng chng trnh chia s. Mt s virus l nhng tr a v hi,
nhng mt s khc c th ph hy nhng file my tnh hay v hiu ha my
tnh hon ton. Mt im ni bt quan trng ca c|c virus l{ chng lan tr{n
rt nhanh, t ngi s dng ny ti ngi s dng khc, thng qua cc phn
nh km trong e-mail. Hu ht, nhng khng phi tt c, cc nh cung cp
dch v Internet thng h tr nhng chng trnh bo v khi virus trong
cu trc kt ni Internet. Nu bn s dng Internet thng xuyn, bn s
mun u t chng trnh qut virus b sung nh McAffee VirusScan hay
Norton Anti-Virus.
WAHM
Vit tt ca Work-at-home mom mt b m chn cng vic nui con v lm

kinh doanh ti nh thay v phi ra ngoi lm vic v{ cc b trong nh tr.
Mt bin i ca n l WAHD (work-at-home dad), cc ng b lm vic ti nh.
WEB 2.0
Th h th 2 ca cc dch v c gi tr trn dch v World Wide Web. Nhng

ng dng ca Web 2.0 bao gm blog, podcast, marketing pay-per-click, wikis,
tag v RSS.
WEB DESIGN
Ngi chu trch nhim lm nn hnh dng bn ngoi v cm nhn v cc

trang web. Ngi thit k trang web x l ton b vic sng to v m thut v
vic iu chnh hng ca website. Thit k web cng chu trch nhim m
bo c|c chng trnh ha phi r r{ng, c|c ng link phi hot ng v
vic iu chnh hng trn site thuc v trc gic. Mc d ngi thit k
web thng chu trch nhim v cc kha cnh mang tnh sng to trn
website hn l{ iu h{nh c|c chng trnh, nhng kin thc v chng trnh
web l cn thit.
WEB MARKETER
Xem trong Internet marketer
WEBMASTER
Mt ngi tham gia sng to/hay qun l mt trang web. }y l{ ngi duy tr
ni dung v cc chc nng ca website. Cng vic ca h thng bao gm:
nhn tt c cc phn hi t nhng ngi s dng website, duy tr ha, cung
cp nhng thng tin cp nht v ni dung v x l tt c nhng vn lin
quan n chng trnh. Mt webmaster c th hoc khng th thit k c
layout ban u cho mt website. Mt s website ln c mt webmaster x
l ni dung ca trang v nhng webmaster khc gii quyt v c|c gc k
thut.
WORLD WIDE WEB

Mt ngn ng lp trnh tng t nh HTML, c s dng pht trin cc

trang web. S khc bit ch yu gia XML (i khi thng c gi l XTML)
v nhng ngn ng lp trnh khc l kh nng b sung cc tag theo yu cu
ca khc hng ti thit k trang web. XML cung cp mt nn tng pht trin
cc website cha ng nhng nguyn tc ca Web 2.0. N thng tru tng
v phc tp hn nhng ngn ng lp trnh trc }y v{ khng r khi n{o XML
s thay th hon ton HTML.
ZIP FILE
Mt file nt s dng trn Windows. ZIP l mt cng ngh tiu chun cho vic
nn d liu. Trn Internet, c|c ha v nhng chng trnh ln thng
c nn th{nh file ZIP trc khi chng sn s{ng download. iu ny cho
php vic download c tin hnh nhanh hn. Sau khi download mt file
ZIP, bn cn s dng mt phn mm gii nn (v d nh WinZIP, }y l{ mt
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Tôi Đã Kiếm 1 Triệu Đô Trên Internet Như Thế Nào pdf -

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Tôi Đã Kiếm 1 Triệu Đô Trên Internet Như Thế Nào pdf -

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Cng ng chia s sch hay: http://www.downloadsach.

TI KIM 1 TRIU U TIN

Chia s Ebook: http://www.downloadsachfree.com

Follow us on Facebook: https://www.facebook.com/taiebookfree

1. BT U CUC HNH TRNH

2. NGY KIM MT TRIU -LA

3. NM TH[NH PHN K DIU

4. HIU V TIP TH TRN INTERNET

5. CC CNG C CA NH TIP TH LIN KT

9. XY DNG HU K (BACKEND) CHO NHNG NGI MI BT U

10. NH]N I M HNH KINH DOANH CA BN

11. TO TRANG BLOG C NHN

12. HNG DN NHNG NGI MI VIT MT BN QUNG CO XUT SC

CC LI THNG THNG V CCH KHC PHC

BNG CH GII THUT NG

Gi|m c Marketing trc tuyn 1&1 Internet www.1and1.com

Gi|m c ph trch cng tc Internet Marketing Center

phm ca h. ng xut sc nh vy y. Ti lun kinh ngc v cch ng ginh

Ngi sng lp din {n Warrior

Chuyn gia qung co qua pht thanh

Ewen Chia bt u kinh doanh t nm 1997 vi mong mun chia s nim am

Ng{y 22 th|ng t|m nm 2006, vi vic tung ra mt sn phm mang tn

Internet th gii din ra ti Singapore v{o th|ng nm 2007. l{ s kin kinh

Ng{y 30 th|ng 5 nm 2010, Ewen Chia ln u tin n Vit Nam trong hi

Ti ~ kim mt triu u tin trn Internet nh th n{o v{ bn cng c th

Cun sch rt hu ch cho nhng ai mun tm hiu v cch bn hng v tip th

Chc cc bn thnh cng trong qu trnh ng dng cun s|ch n{y sm tr

CEO Cng ty C phn Tip th S

Cc bn cng ~ t r mt li cam kt vi chnh bn thn mnh. Ti ht sc

S DNG CUN SCH NH TH NO

thnh cng, v ng nh mun ti s bnh thn khoe khoang i cht.

Phn II l mt bn k hoch chi tit tng bc kim c mt triu -la

Nu ti c th t c thnh cng, th bn cng vy.

KINH DOANH TRN INTERNET L G?

Bn cng cn bit rng Internet l mt xa l thng tin v{ }y l{ mt trong

Khc bit gia chng l v tc , gi c v vic d dng thc hnh. Internet

THNG NHN V LIN KT

1. Ngi s hu trc tip, cn c bit n nh l{ thng nh}n hay ch sn

2. Ngi s hu th ba, hay vn thng c bit n nh mt nh tip th

Ni cch khc, nu bn ang b|n sn phm ca chnh mnh v x l tt c cc

NHNG IU CUN SCH NY S DY BN

Mi mt nh doanh nghip th{nh cng u phi tri qua mt s chng trnh

nghim, th cun sch Ti ~ kim mt triu u tin trn Internet nh th

Mi ngi ang tm kim nhng g online? H mun mua nhng g?

Th trng no s d thm nhp hn? Th trng no ha hn nhiu trin

Ti c th phn phi nhng sn phm n{o nh mt gii ph|p |p ng

NH HNG LI CHO HNG

Lm th no ti c th x|c nh chnh xc li cho hng ca mnh trong th

Lm th no ti c th a li cho hng ca mnh ra th trng?

TO HNG DN V[ C\C BC TIP THEO

Lm th no ti c th gi chn khch hng tim nng trong th trng ca

Lm th no ti c th to ra mt h thng backend cho nhng li cho

Lm th no ti c th t phn ln cng vic kinh doanh ca mnh vo

NH]N I CNG VIC

Ti c th bt u hai hay thm ch ba cng vic kinh doanh c th nhn ln

Mi mt thnh phn c nu ra trn tng trng cho nhng vn mu

NHNG IU CUN SCH S KHNG DY BN

C mt s phn trong h thng n{y i hi bn phi c thm nhng k nng

L{m th n{o to ra mt trang web tuyt vi.

L{m th n{o vit mt bn qung co bn hng tt nht.

Ti rt mun khai thc tt c cc kha cnh ca nhng thng tin ny. Vn l

Nu bn cn gip v vic vit qung co (copywriting), thit k web hay thit

sn phm {o to chuyn dng xut sc nht bn c th u t. Ti s ch cho

Vi nhng bc khi u trn }y, ti |nh cc rng bn ang rt ho hc

T DUY CHIN THNG

Nu bn tng l sinh vin ca ti, bn s bit rng ti ni rt nhiu v t duy.