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Public Distribution System - (WWW - Students3k.com)
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PROJECT REPORT
Submitted by
D.SENTHIL KUMAR
(XXXXXXXX)
2010-2012
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CERTIFICATE
____________________ ________________
(Head of the department) (Faculty guide)
______________
Principal
_________________ __________________
(Internal Examiner) (External Examiner)
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DECLARATION
in partial fulfillment of the requirements for the award of the degree of MASTER OF
I also declare that this project report has not been submitted by me, fully or partially
for the award of any other degree, diploma, title or recognition before.
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ACKNOWLEDGEMENT
I think Almighty God who gave me the confidence to make this project a successful
one.
I use this opportunity to extend my sincere gratitude to all other faculty members of
the department of management studies for their assistance in helping me to do the
project.
I owe much to my parents, friends and well-wishers for their innumerable acts of
advice and help. Above all God is grateful acknowledgement in giving me physical
strength, mental strength and presence of mind for helping me to complete the project.
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CONTENT
APPENDIX
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LIST OF TABLES
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AMOUNT
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AMOUNT
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CHAPTER-I
1.1 INTRODUCTION
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results to develop seven dimensions of customer satisfaction for product. They are
Capability ,Usability,Performance,Reliability,Installability,Maintainability,Documentation.
Governments have been actively involved in steering the operations for the success of
the Public Distribution System is considered as principal instrument in the hands of State
Governments for providing safety net to the poor against the spiraling rise in prices of
essential commodities. In this regard Tamil Nadu sets a model in implementing the PDS as
universal system. Here the involvement of the Cooperative Societies is noteworthy, since they
cover more than 93 per cent of the FPS in Tamil Nadu. Further, the involvement of women
SHGs in the distribution network ensures safety, transparency, and accessibility and above all
reduced the transaction cost. Hence, this channel of distribution can be promoted. It was found
in this study that problems like leakages, poor quality, under weighment, non-availability of
controlled as well as non-controlled articles during certain times, non-availability of ration
cards, bogus cards, etc., affect the efficiency of the system. Ensuring the availability of
essential articles as per allotment as and when required by the cardholders, increased margin
to cooperatives, and better salary to employees, reduction in the number of cards to be handled
by a FPS, maintaining and updating the Notice Boards at every FPS, formation of vigilance
committees at every FPS level and providing more role to women SHGs are the viable options
put by the sample respondents to strengthen the PDS, which cannot be ignored. Further the
continuance of Universal System will help to provide safety net to the poor against spiraling
market prices of essential commodities. Though primarily employee of the PDS retail outlet
should be made responsible for eradicating the problem of bogus cards, effective coordination
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between local bodies, revenue authorities and lead and link societies will alone be able to
eradicate this problem.
Public Distribution System (PDS) programme in coimbatore has been introduced for
achieving multiple objectives. Its primary objective is to provide subsidised foodgrains and
other items of daily necessity such as oil, sugar and Kerosene etc. to weaker sections of the
population The programme also aims to stabilise market prices of foodgrains in times of
unusual inflationary tendencies, to provide food security to areas suffering from drought and
similar natural calamities and manmade disasters, to provide support prices to farmers and to
maintain buffer stock. The PDS programme is implemented in welfare state mode with
universal beneficiary approach and hence it has been under criticism for being non-specific
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and wasteful. It has also been found to be an inadequate programme to fully address the food
security problem of the poor and vulnerable. PDS is a centrally planned programme and each
state in India implements the design set by the Central Government. PDS programme in
coimbatore since the formation of the State in 1987 and comments briefly upon its
effectiveness in delivery and addresses the food security issue for the poor.
Primary objective:
Secondary objective
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Poverty is a problem which is faced by the people. The government has taken more
steps and programme to overcome the problem. Public distribution system was established to
provide food at a subsidized rate. So the researcher has attempted to study the satisfaction and
the perception of the consumer towards public distribution system in Coimbatore (south). The
study also reveals some suggestion to the government for the betterment of their working of
the public distribution system.
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The study has is based upon the consumer satisfaction towards the Public
Distribution System in Coimbatore(south).
The study is used to identify the products that frequently by the consumer and
to analyze the perception towards the product.
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Time period
A period of 45 day was a little short for the investigator for an in depth study of the
subject was not possible.
Non co-operation
There was certain degree of or reluctance shown by some consumers to answer for the
questionnaire.
Busy
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Investigator not collected informations from consumers as they were busy because of
some official matters. They were no available on their house. That was also one of the prime
limitations.
Introduction
Research methodology is the systematic way to solve the research problem. The
methodology adopted for the current research work is submitted in the proceeding section of
this chapter.
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Research Design
Descriptive research design is a scientific method which involves observing and
describing the behavior of a subject without influencing it in any way.
Sampling design
In order to carry out the current research work, the researcher used convenient
sampling.
Sampling method
Sample size
Area
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1.Semmedu
2.Irrutupallam
3. Karunya Nagar
4. Poondi
5.Alandurai
Data collection
The methodology used for the project work is through the collection of primary and
secondary data.
Primary data
Data collected by the investigator directly for the purpose of investigation is known as
primary data. For this project work primary data mainly through.
Secondary data
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The investigator may use of the data collected by other for the purpose of the
investigation. This in know as secondary data. The main sources of secondary data needed to
prepare this project report were obtained from:
Books
internet
journals
In correct to accomplish the objectives set out for this investors replies were classified
according to the response of investors, with the help of frequency table.
Percentage Analysis:
Number of respondents
Percentage of respondents = x 100
Total respondents
Under the weighted average inventory method, the cost of goods available for sale
(beginning inventory plus net purchases) is divided by the number of units available for sale
to obtain a weighted-average cost per unit. Ending inventory and cost of goods sold are then
priced at this average cost.
ewx
ew
Formula =
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Chi-square
independent variable.
(Oi Ei) 2
Ei
Formula =
Ei Expected frequency
Df-degree of freedom
Significant level-5%
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CHAPTER II
P.S.George (1974)1 has attempted to analyze public distribution of food grains and
their income distribution effects in Kerala. He has tried to estimate the possible impact of
rationing on incomes of the consumers using the relationship. The results for Kerala suggest
that the system is economically viable. Further, ration rice, according to this study, accounted
for a major share of rice consumption of consumers belonging to low income groups. Gupta
basing on certain assumption has projected food grains requirements for PDS up to 1980, for
all India, such projections are assumed to help policy makers in their procurement efforts.
Subba Rao (1980)2 has attempted to estimate food requirement for the State of
Andhra Pradesh under certain assumptions. While working out these estimates he has assumed
a supply level of 12 ozs. (340 grams) per consumption unit. He concluded that ultimately the
benefit of public distribution is zero or negligible.
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exclusion of needy households from the system and clear deterioration of coverage in States
like Kerala where the universal PDS was most effective.
Fathima P. Jacob., (1992)5 Public Distribution System in India is a consumer side
intervention in the food market. There are two basic aspects of evaluating the effects of
policy intervention in Public Distribution System. One is to analyze the overall percapita
availability of cereals and other is percapita consumption and its the government policy to
ensure whether the objectives of the Public Distribution System has been achieved.
Suryanarayana (2000)7 in his study contest the view the that poverty in India has
declined i n the suitability of the database and its implications for the observed trends in
poverty estimates in the context of structural changes in the rural economy. He contends that
the statistical estimates do not show a real reduction in poverty but only a reduction in over
estimation of poverty for the initial year followed by its under estimation for the later years.
Ahmed Tritah (2003)8 Using propensity score matching methods I found That while
the PDS has a poor record on reaching the poor, conditional On having access to PDS, the
subsidy is entirely consumed. Moreover I found that food subsidies going through the PDS
exert a multiplier Effect on quantity consumed. This findings point to a revaluation Of the
impact of PDS with respect to its main objective which is food Security. I propose a new
poverty measure, integrating the food content of poverty lines and shows that relative to this
poverty line PDS has benefited the poor.
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inequality of consumption compared to raising real wage rate and net domestic product in
agriculture per head of rural population.
Jos Mooij (2006)11 According to him the network of Public Distribution System
dealers was quite reasonable. There was one PDS dealers allocated for every 1,630 people.
He stated that only a part of the Public Distribution System food grain reached the
cardholders, many poor people had no red cards. Food grains were often not reaching the
PDS shops in the villages. He concluded that, there was large scale misappropriation of food
grains at all levels. The distribution of cards to BPL families was unsatisfactory.
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deficit also. The Government is trying hard to address both. Scholars and social activists are
suggesting universal public distribution system. But it can complicate the issues further. Cash
credit limit accounts facility in banks for above poverty line population (APL) can go a long
way in addressing the food security problem of India.
Dr. B. K. Gairola (2011)15 Public Distribution System in the country facilitates the
supply of food grains to the poor at a subsidised price. Essential items such as Selected
cereals, sugar and kerosene at subsidized prices to holders Of ration cards is the objective of
efficient Public Distribution System. The PDS also helps to modulate open - market prices for
commodities That is distributed through the system. Government accords great Importance to
the objective of measuring outcomes of PDS so as to Ensure that equal distribution system
serves up the purpose for which it was set up.
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REFERENCE
1. P.S.George, Food Security: Pds Vs. Egs A Tale Of Two States, Economic And
Political Weekly, 4 April 1974, Volume No:31 Issue No:4:, Page No17-35.
2. Subba Rao, Food Security: Pds Vs. Egs A Tale Of Two States, Economic And
Political Weekly,10 November 1980, Volume No:23 Issue No:7:, Page No:64-72.
3. Ravindra Kumar Verma, Food Security and the Targeted Public Distribution System
in India , 22 June 1983, Volume no: 10, issue no: 10, page no:33-37
8. Ahmed Tritah, The Public Distribution System in India: Counting the poor from
making the poor count july 2003 ,page no:456-472.
9. Subramanian, Food Security and the Targeted Public Distribution System in India,
November 2004, page no: 123-134.
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10. Thanga Pandian, Civil Society Engagement and Indias Public Distribution System:
Lessons from the Rationing,October 2005
11. Jos Mooij, Food policy and politics: The political economy of the public
distribution system in India, Economic and Political weekly, August 2000.
12. Mahadavappa Eraiah, Food Security and the Targeted Public Distribution System
in India, june 2008.
13. Manharan , , The Public Distribution System in India: Counting the poor from
making the poor count december 2009 ,page no:245-256.
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CHAPTER-III
3. INTRODUCTION TO PDS
3.1 INTRODUCTION
The prime objective of the State food policy is to eliminate hunger and poverty by
ensuring food security to all the people. The Government of Tamil Nadu has been
implementing universal public distribution system to realize this objective. Adequate
availability of food grains at an affordable rates and ensure easy access of public distribution
system outlets by establishing it in close proximity to habitations are the key parameters on
which the system of public distribution is being built.
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supplied to cardholders at a subsidised rate. Though, the prices of dhall and sugar spiraled up
during recent times, with an object of protecting the poor people from the burden of price rise,
the State Government has continued the same concessional issue price to cardholders by
increasing the food subsidy during 2009-10 from the earlier budgeted provision of Rs.2800
crores to Rs.4000 crores.
Tamil Nadu follows universal public distribution system, under which no distinction
is made between BPL and APL families. Though, Government of India is advocating targeted
public distribution system (TPDS), state is of the opinion that effective targeting of BPL is not
administratively feasible and socially risky as it may lead to large scale exclusion errors
depriving genuine BPL and vulnerable families from the benefit of public distribution system.
Targeting is not followed in the State for the
Following reasons:
(i) Poverty being a relative concept, there is no acceptable criteria or methodology for
errorfree enumeration, as indexing method is also not free from defects. There are chances of
large exclusion error, as seen in many other States implementing TPDS, resulting in high
social cost.
(ii) Poverty being a dynamic one, the status of a family at the time of enumeration keeps
changing. Natural calamities like drought, flood may alter the position drastically and push
large number of vulnerable APL families into poverty trap. The Government system may not
be flexible enough to react quickly to such a situation.
(iii) Problems of agency bias in enumeration and field-level problems in enumeration makes
targeting an administratively difficult task and more risky in terms of attaining the goal of
better food security.
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Thus, the State Government, out of its own experience feels that universal public
distribution system assures better food security compared to targeted public distribution
system. However, this state is following limited targeting by providing AAY cards to
cardholders identified by local bodies as poorest among the poor. Enactment of National
Food Security Act is under serious consideration of the Government of India wherein
all BPL families assured of supply of 25 kilogram per month. This Government has suggested
that Government of India should undertake BPL survey with flexible criteria to accommodate
vulnerable APL families for implementing the Act effectively.
The NSS Report No. 508: Level and Pattern of Consumer Expenditure, 2004 05
indicates that rice constitutes 93% of cerealsn consumed in rural areas while it is 91% in urban
areas. The report also indicates that the rice consumption per head per month in rural areas is
10.165 kg and 8.632 kg in urban areas.
Tamil Nadu Civil Supplies Corporation (TNCSC) is a wholesale agency which lifts
stocks from Food Corporation of India and stores essential commodities in its 220 operational
godowns spread all over the State. From the Tamil Nadu Civil Supplies Corporation
operational godowns, stocks are moved by lead cooperative societies and delivered at the
doorsteps of fair price shops. Similarly, sugar is moved by Tamil Nadu Civil Supplies
Corporation from the respective cooperative/private sugar mills and distributed through its
operational godowns. Every year, transport contractors are appointed for movement of goods
from Food Corporation of India godowns to Tamil Nadu Civil Supplies Corporation
operational godowns. Likewise, cooperatives also engage their own transport contractors
through open tender system for moving stocks from Tamil Nadu Civil Supplies Corporation
operational godowns to public distribution system outlets. Tamil Nadu Civil Supplies
Corporation also procures various other essential commodities for special public distribution
system directly from the market through tenders or through designated Government of India
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agencies In the case of kerosene, cooperative societies or Tamil Nadu Civil Supplies
Corporation take delivery from storage points of wholesale dealers and transport them in
barrels to fair price shops. In the case of kerosene bunks, stocks are moved through tankers.
The Targeted Public Distribution System (TPDS) was launched in 1997 to benefit the
poor and to keep the budgetary food subsidies under control to the desired extent following
failure of the earlier PDS system. Conceptually, the transition from universal PDS to TPDS
was a move in right direction, as it was designed to include all the poor households and raise
the unit subsidy and ration quota considerably for them. The objective of keeping the
budgetary consumer subsidy in check was proposed to be met through sale of food grains to
APL households at Economic Cost and confining the budgetary food subsidy to about sixty
five million identified BPL families. Though the supply of the requisite quantity of food grains
for distribution at BPL prices was to come from the Central Pool, the success of TPDS in
terms of meeting its stated objectives depended largely on the ability of State Governments in
identifying the genuine poor families, restricting the number of poor families to the number
estimated by Planning Commission and in putting in place an effective and efficient delivery
system. At the instance of the Planning Commission and the Ministry of Consumer Affairs,
Food & Public Distribution, Programme Evaluation Organisation took up the evaluation of
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Efficacy of the delivery mechanism in improving access to PDS for the poor;
Types and magnitudes of targeting errors and their implications on welfare and budgetary
consumer subsidy;
Department of Civil Supplies and Consumer Protection is the nodal department for
administering the public distribution system. The officials of this department at state level,
district level and at taluk level coordinate with the cooperation department which runs large
number of fair price shops and Tamil Nadu Civil Supplies Corporation which procures, stores
and supply the essential commodities to public distribution outlets. Civil Supplies CID is the
special police enforcement wing looking after enforcement besides the usual enforcement staff
functioning under the Civil Supplies department. Public distribution system administration
broadly consists of the family card management and distribution of essential commodities.
Card management involves issue of new cards, mutations, deletions, additions and regular up
dation and reconciliation of the card data. Distribution of essential commodities involves
monthly allotment, monitoring the movement, distributions, inspections, preventive measures
to curb diversion, etc. The Taluk Supply Office/City Zonal Office being the nodal point for
public contact on the redressal of grievances regarding family cards and distribution of
essential commodities, this government is making all efforts to make these offices public
friendly. Simplifying the procedure for new card issue, mutations, responsive public
grievances redressal mechanism, e-governance solutions to improve service level, intensive
drive to eliminate bogus cards, intensive inspection and strict enforcement of law to curb illicit
diversion are few measures to be indicated.
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The goal of PDS does not restrict itself with the distribution of rationed articles.
Making available adequate quantities of essential articles at all times, in places accessible to
all, at prices affordable to all and protection of the weaker section of the population from the
vicious spiral of rising prices is the broad spectrum of PDS. More specifically, the goals of
PDS are:
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MEANING
Essentially, consumer satisfaction is the extent to which consumers are happy with the
products or services provided by a business. It is an important concept in business, because
happy customers are those most likely to place repeat orders and explore the full range of
services offered.
DEFINITION
MEASUREMENT
Consumers are most likely to report satisfaction with goods and services if they are
made to feel "special" by the provider. In other words, if the staff of a company pays attention
to the individual needs of its customers, before, during and after the sales process, they are
more likely to return.
Consumer satisfaction is the overall impression of consumer about the supplier and
the products and services delivered by the supplier. Following are the important factors that
could affect consumer satisfaction:
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Suppliers capability to commit on deadlines and how efficiently they are met.
Complaint management.
The above factors could be widely classified under two categories i.e. suppliers
behavior and performance of product and services. The suppliers behavior mostly depends
on the behavior of its senior subordinates, managers and internal employees. All the
functional activities like consumer response, direct product and maintenance services,
complaint management etc. are the factors that rely on how skillful and trained the internal
and human resources of the supplier are. The second category is regarding all the products
and services. This depends on the capability of supplier to how to nurture the products and
service efficiently and how skilled the employees are. Its all about how the skills are
implemented to demonstrate engineering, re-engineering and technological aspects of the
products and services. The quality and efficaciousness of the products is also an important
factor that enables compatible and hassle free functions and operations. This bears to lower
maintenance and higher life of the product which is highly admired by the consumers.
If the product is having some problem or compatibility issues and requires frequent
maintenance and support than the consumers could get irritated and possibilities of sudden
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divert is there which lead to suppliers financial loss. In the same way if the product is
expecting huge amount of financial and manual resources then consumers could get a feeling
of dissatisfaction and worry. However, if these aspects are handled efficiently by giving class
services and dealing with complaints effectively then dissatisfied consumers could be
converted into long time satisfied consumers and retaining them becomes easy.
It is practically impossible for the supplier to provide all the above explained features.
There are always some positive as well as negative features in products and services which
could lead to delight or irritate consumers. The final opinion is the sum of overall experiences
which a consumer percept. But it is also true that more the positive aspects, the more the
consumer is satisfied. Hence the aim of the supplier should be always to enhance these
positive feelings among all the consumers to increase consumer satisfaction. The supplier
must identify how to enhance these positive aspects to maximum level by analyzing the
consumers data and information using CRM system. The individual liking and disliking of
consumers differ from consumer to consumer. It is hence required to target a consumer and
identify individual requirement to make them satisfied.
Having discussed the above factors that affect consumer satisfaction we can say that
higher the satisfaction level, higher is the sentimental attachment of consumers with the
specific brand of product and also with the supplier. This helps in making a strong and
healthy consumer-supplier bonding. This bonding forces the consumer to be tied up with that
particular supplier and chances of defection are very less. Hence consumer satisfaction is
very important panorama that every supplier should focus on to establish a renounced
position in the global market and enhance business and profit.
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CHAPTER-IV
TABLE-4.1
1 Male 88 59
2 Female 62 41
INTERPRETATION:
From the above table we inferred that 58% of the respondents are male and 41% of the
respondents are female.
CHART NO-4.1
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GENDER
100
80
Percentage 60
40
20
0
male female
Gender
TABLE-4.2
1 Below 6 4
2 21-30 32 21
3 31-40 44 29
4 Above 68 45
TOTAL 150 100
INTERPRETATION:
From the above table it is inferred that 45% of the respondent are above 40, 29% of the
respondent are between 31-40, 21% of the respondent are between 21-30 and 4% of the
respondent are below 20.
CHART NO-4.2
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AGE
80
68
60
44
Percentage 40 32
20
6
0
Below 20 21-30 31-40 Above 40
Age
TABLE-4.3
1 Married 78 52
2 Un Married 68 45
3 Divorce 4 3
Total 150 100
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INTERPRETATION:
From the above table it is inferred that 52 % of the respondent are Married, 45% of the
respondent are unmarried and 3% of the respondent are divorce.
CHART NO-4.3
MARITAL STATUS
80
60
40
Percentage
20
0
Married
Un Married
Divorce
Marital Status
TABLE-4.4
1 School Level 60 40
2 Diploma 32 21
3 Graduation 46 31
4 Others 12 8
Total 150 100
EDUCATION QUALIFICATION OF THE RESPONDENT
INTERPRETATION:
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From the above table it is inferred that 40% of the respondent are school level , 30% of the
respondent are graduate, 21% of the respondent are diploma and 8% of the respondent are
others.
CHART NO-4.4
EDUCATION QUALIFICATION
70
60
50
40
Percentage 30
20
10
0
School Level Diploma Graduation Others
Education Qualification
TABLE-4.5
1 Government Employee 28 19
2 Private Employee 68 45
3 Farmer 18 12
4 Business Man 32 21
5 Other 4 2
Total 150 100
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INTERPRETATION:
From the above table it is inferred that 45% of the respondent are private employees , 21%
of the respondent are business man, 19% of the respondent are government employees ,
12% of the respondent are farmer and 3% of the respondent are others.
CHART NO-4.5
OCCUPATION
80
70
60
50
40
percentage
30
20
10
0
Government Employee Farmer Other
Occuption
TABLE -4.6
1 Below 5000 24 16
2 5000-10000 36 24
3 10000-15000 34 23
4 15000-20000 24 16
5 Above 20000 32 21
TOTAL 150 100
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INTERPRETATION:
From the above table it is inferred that 24% of the respondents belong to the income level of
below 5000-10000 , 23% of the respondents belong to the income level 10000 to 15000, 21%
of the respondents belong to the income level of above, where as 16% of the respondents
belong to the income level below 5000 and 16% of the respondents belong to the income of
15000-20000.
CHART NO-4.6
MONTHLY INCOME
16%
21%
BELOW 5000
5000-10000
10000-15000
15000-20000
24% ABOVE 20000
16%
23%
TABLE -4.7
INTERPRETATION:
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From the above table it is inferred that 64 % of the respondents are green card holder , 32 %
of the respondents are white card holder while the remaining 4% of the respondents are
brown .
CHART NO-4.7
100
80
60
Percentage
40
20
0
Green White Brown
Kinds Of Cards
TABLE-4.8
1 High 36 24
2 Medium 63 42
3 Low 51 34
Total 150 100
INTERPRETATION:
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From the above table it is inferred that 42% of respondent told that the price are medium, 34%
of respondent told that the price are low and the remaining 24 % of respondent are told that
the price are high.
CHART NO-4.8
70
60
50
Percentage 40
30
20
10
0
High Medium Low
TABLE-4.9
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RICE 38 25%
WHEAT 18 12%
SUGAR 24 16%
KEROSENE 28 19%
DHALL 8 5%
RAVA 10 6%
MAIDA 2 1%
INTERPRETATION:
From the above table it is clearly inferred that 25 % of the respondents are depend on rice ,
19 % of the respondents are depend on kerosene oil, 16% of the respondents are depend on
sugar ,15%of the respondents are depend on cooking oil , 12% of the respondents are
depend on 7% of the respondents are depend on rava, 5 % of the respondents are depend on
dhal and 1% of the respondents are depend on Maida.
CHART NO-4.9
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RICE
WHEAT
7% 1% COOKING OIL
25%
5% SUGAR
19% KEROSENE
DHALL
12%
RAVA
16% MAIDA
15%
TABLE-4.10
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1 Monday 12 8
2 Tuesday 8 5
3 Wednesday 20 13
4 Thursday 28 19
5 Friday 22 15
6 Saturday 22 15
7 Sunday 38 25
Total 150 100
INTERPRETATION:
From the above table it is inferred that 8% of respondent are comfortable with Monday, 5%
of respondent are comfortable with Tuesday , 13% of respondent are comfortable with
Wednesday , 19% of respondent are comfortable with Thursday , 15% of respondent are
comfortable with the Friday , 15% of respondent are comfortable with Saturday and 25 % of
respondent are comfortable with Sunday .
CHART NO-4.10
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COMFORTABLE DAY
40
35
30
25
20
15
10
Percentage 5
0
ay
ay
ay
y
ay
ay
da
da
sd
id
rd
sd
nd
on
es
Fr
tu
ur
ne
su
Tu
M
Sa
Th
ed
W
Comfortable Day
TABLE-4.11
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1 Highly Satisfied 42 28
2 Satisfied 66 44
3 Neutral 34 22
4 Dissatisfied 6 4
5 Highly Dissatisfied 2 1
Total 150 100
INTERPRETATION:
The above table shows that 44% of the respondents are satisfied, 28% of the respondent are
highly satisfied , 23% of the respondent are satisfied , 4% of the respondent are dissatisfied ,
while the remaining 1% of the respondents are highly dissatisfied.
CHART NO-4.11
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al
d
d
fe
fe
tr
eu
tis
is
at
N
Sa
s
is
y
D
hl
y
ig
hl
H
ig
H
Convinent Store Location
TABLE-4.12
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WORKING HOURS
S.NO
LEVEL OF SATISFACTION
NO OF RESPONDENT PERCENTAGE
1 Highly Satisfied 20 13
2 Satisfied 88 59
3 Neutral 28 19
4 Dissatisfied 8 5
5 Highly Dissatisfied 6 4
Total 150 100
INTERPRETATION:
The above table shows that 59% of the respondents are satisfied , 19% of the respondent are
neutral , 13% of the respondent are highly satisfied , 5% of the respondent are dissatisfied ,
while the remaining 4% of the respondents are highly dissatisfied.
CHART NO-4.12
WORKING HOURS
WORKING HOURS
90
80
70
60
50
40
30
20
10
Percentage 0
al
d
d
fe
fe
tr
eu
is
tis
at
N
Sa
s
is
y
D
hl
y
ig
hl
H
ig
H
Working Hours
TABLE-4.13
PRICE
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INTERPRETATION:
The above table shows that 49% of the respondents are satisfied , 24% of the respondent are
highly satisfied , 21% of the respondent are neutral , 4% of the respondent are dissatisfied ,
while the remaining 1% of the respondents are highly dissatisfied.
CHART NO-4.13
PRICE
PRICE
4% 1% Highly Satisfed
24% Satisfed
21%
Neutral
Dissatisfed
Highly Dissatisfed
49%
TABLE-4.14
SERVICE
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S.NO
LEVEL OF SATISFICATION
NO OF RESPONDENT PERCENTAGE
1 Highly Satisfied 12 8
2 Satisfied 34 23
3 Neutral 70 47
4 Dissatisfied 26 17
5 Highly Dissatisfied 8 5
Total 150 100
INTERPRETATION
The above table shows that 47% of the respondents are neutral , 23% of the respondent are
satisfied , 18% of the respondent are dissatisfied , 8% of the respondent are highly satisfied ,
while the remaining 5% of the respondents are highly dissatisfied.
CHART NO-4.14
SERVICE
SERVICE
70
60
50
40
30
20
10
Percentage 0
al
d
d
fe
fe
tr
eu
is
tis
at
N
Sa
s
is
y
D
hl
y
ig
hl
H
ig
H
Service
TABLE-4.15
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RESPONDENT
1 Highly Satisfied 36 24
2 Satisfied 20 13
3 Neutral 50 33
4 Dissatisfied 30 20
5 Highly Dissatisfied 14 9
Total 150 100
INTERPRETATION
The above table shows that 47% of the respondents are neutral , 23% of the respondent are
satisfied , 18% of the respondent are dissatisfied , 8% of the respondent are highly satisfied ,
while the remaining 5% of the respondents are highly dissatisfied.
CHART NO-4.15
70
60
50
40
30
20
10
Percentage 0
al
d
d
fe
fe
tr
eu
is
tis
at
N
Sa
s
is
y
D
hl
y
ig
hl
H
ig
H
TABLE-4.16
FESTIVAL OFFERS
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2 Satisfied 62 41
3 Netural 32 21
4 Dissatisfied 10 7
5 Highly Dissatisfied 18 12
INTERPRETATION
The above table shows that 41% of the respondents are satisfied , 21% of the respondent are
neutral , 19% of the respondent are highly satisfied , 12% of the respondent are highly
dissatisfied , while the remaining 7% of the respondents are dissatisfied.
CHART NO-4.16
FESTIVAL OFFERS
FESTIVAL OFFERS
70
60
50
40
30
20
10
Percentage 0
al
d
d
fe
fe
ur
is
tis
et
at
N
Sa
s
is
y
D
hl
y
ig
hl
H
ig
H
Festival Offers
TABLE-4.17
QUALITY
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2 Satisfied 58 39
3 Neutral 28 19
4 Dissatisfied 12 8
5 Highly Dissatisfied 16 11
Total 150 100
INTERPRETATION:
The above table shows that 39% of the respondents are satisfied, 24% of the respondent are
highly satisfied and 19% are neutral about it, and 11% are highly dissatisfied, while the
remaining 8% of the respondents are dissatisfied.
CHART NO-4.17
QUALITY
QUALITY
70
60
50
40
30
20
10
Percentage 0
al
d
d
fe
fe
tr
eu
is
tis
at
N
Sa
s
is
y
D
hl
y
ig
hl
H
ig
H
Quality
TABLE-4.18
QUANTITY
S.NO
QUANTITY
NO OF RESPONDENT PERCENTAGE
1 Highly Satisfied 32 21
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2 Satisfied 28 19
3 Neutral 58 39
4 Dissatisfied 14 9
5 Highly Dissatisfied 18 12
Total 150 100
INTERPRETATION
The above table shows that 39% respondents are neutral, 21% are highly satisfied and 19%
are satisfied about it, and 12% are dissatisfied, while the remaining 9% of the respondents are
dissatisfied.
CHART NO-4.18
QUANTITY
QUANTITY
60
50
40
30
20
10
Percentage 0
al
d
d
fe
fe
tr
eu
is
tis
at
N
Sa
s
is
y
D
hl
y
ig
hl
H
ig
H
Quantity
TABLE-4.19
PACKAGING
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INTERPRETATION
the above table shows that 32% respondents are highly satisfied, 24% are satisfied and 17%
are dissatisfied about it, and 15% are neutral, while the remaining 12% of the respondents are
highly dissatisfied.
CHART NO-4.19
PACKAGING
PACKAGING
TABLE-4.20
AVAILABILITY
S.NO
LEVEL OF SATISFICATION
NO OF RESPONDENT PERCENTAGE
1 Highly Satisfied 28 19
2 Satisfied 36 24
3 Neutral 22 15
4 Dissatisfied 36 24
5 Highly Dissatisfied 28 19
Total 150 100
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INTERPRETATION:
The above table shows that 24% respondents are satisfied, 24% are dissatisfied,19%
of the respondents are highly dissatisfied ,19% are highly satisfied, and while the remaining
15% of the respondent are neutral.
CHART NO-4.20
AVAILABILITY
AVAILABILITY
40
35
30
25
20
15
10
5
Percentage 0
d
al
d
fe
fe
tr
eu
is
tis
at
N
Sa
s
is
y
D
hl
y
ig
hl
H
ig
H
Availability
TABLE-4.21
S.NO
LEVEL OF AGREEMENT
NO OF RESPONDENT PERCENTAGE
1 Strongly Disagree 18 12
2 Disagree 36 24
3 Neutral 28 19
4 Agree 44 29
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5 Strongly Agree 24 16
Total 150 100
INTERPRETATION:
The above table shows that 29% respondents are agree , 24% are disagree ,
19% are neutral about it, 16% are highly agree , while the remaining 12% of the respondents
are highly disagree.
CHART NO-4.21
e
re
re
tr
ag
Ag
eu
is
ly
D
ng
ly
ro
ng
St
ro
St
TABLE-4.22
IMPROPER QUALITY
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4 Agree 24 16
5 Strongly Agree 52 35
Total 150 100
INTERPRETATION:
The above table shows that 35% respondents are highly agree , 21% are neutral
about it, 16% of the respondent are agree, 15% are highly disagree , while the remaining 14%
of the respondents are disagree.
CHART NO-4.22
IMPROPER QUALITY
IMPROPER QUALITY
60
50
40
Percentage 30
20
10
0
Strongly Disagree Neutral Strongly Agree
Improper Quality
TABLE-23
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5 Strongly Agree 40 27
Total 150 100
INTERPRETATION:
The above table shows that 27% respondents are highly agree , 23% are neutral
about it, 20 % of the respondent are agree 17% are disagree , while the remaining 13% of the
respondents are highly disagree.
CHART NO-4.23
Percentage
al
e
e
re
re
tr
Ag
ag
eu
is
ly
D
ng
ly
ro
ng
St
ro
St
TABLE-4.24
UN AVAILABILITY OF PRODUCTS
1 Strongly Disagree 8 5
2 Disagree 24 16
3 Neutral 28 19
4 Agree 40 27
5 Strongly Agree 50 33
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INTERPRETATION:
The above table shows that 33% respondents are highly agree , 27% are agree, 19
% of the respondent are neutral about it, 16% are disagree , while the remaining 5% of the
respondents are highly disagree.
CHART NO-4.24
UN AVAILABILITY OF PRODUCTS
UN AVAILABILITY OF PRODUCTS
5% Strongly Disagree
16%
33% Disagree
Neutral
19% Agree
27% Strongly Agree
TABLE-4.25
1 Strongly Disagree 18 12
2 Disagree 24 16
3 Neutral 16 11
4 Agree 32 21
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5 Strongly Agree 60 40
Total 150 100
INTERPRETATION:
The above table shows that 40% respondents are highly agree , 21% are agree , 16%
are disagree , 12% of the respondent are highly disagree, and while the remaining 11% of the
respondent are neutral about it .
CHART NO-4.25
60
50
40 32
24
Percentage 30 18 16
20
10
0
Strongly Disagree Neutral Strongly Agree
TABLE-4.26
1 Strongly Disagree 16 11
2 Disagree 22 15
3 Neutral 26 17
4 Agree 32 21
5 Strongly Agree 54 36
Total 150 100
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INTERPRETATION
The above table shows that 36% respondents are highly agree , 21% are agree, 17
% of the respondent are neutral about it, 15% are disagree , while the remaining 11% of the
respondents are highly disagree.
CHART NO-4.26
LOW RESPONSE
60
50
40
Percentage 30
20
10
0
Strongly Disagree Neutral Strongly Agree
Low Response
TABLE-4.27
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INTERPRETATION:
The above table shows that 44% respondents are agree , % are highly agree and
11% are neutral about it, and 8% are disagree , while the remaining 4% of the respondents are
highly disagree.
CHART NO-4.27
70
60
50
40
Percentage
30
20
10
0
Strongly Disagree Neutral Strongly Agree
TABLE-4.28
1 Strongly Disagree 20 13
2 Disagree 22 15
3 Neutral 32 21
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4 Agree 40 27
5 Strongly Agree 36 24
Total 150 100
INTERPRETATION:
The above table shows that 27% respondents are agree , 21% are HIGHLY agree
and 21% are neutral about it, and 15% are disagree , while the remaining 13% of the
respondents are highly disagree.
CHART NO-4.28
e
re
re
tr
ag
Ag
eu
is
ly
D
ng
ly
ro
ng
St
ro
St
TABLE-4.29
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INTERPRETATION:
The above table shows that 32% of the respondents are neutral about it , 29% of the
respondent are agree , 21% of the respondent are highly agree, and 11% of the respondent are
highly disagree , while the remaining 7% of the respondents are disagree.
CHART NO-4.29
STORE CAPACITY
50
40
30
Percentage
20
10
0
Strongly Disagree Neutral Strongly Agree
TABLE NO-4.30
INTERPRETATION:
From the above table it is inferred that the mean score is 2.53. The factors such as
service,display of goods list,quantity& availability scores are above 2.53.such as
2.89,2.77,2.72& 3.00. hence these factors are highly dissatisfied by the respondents.
TABLE NO-4.31
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INTERPRETATION
From the above table it is inferred that the mean score is 3.80. The factors such as low
quality products, distributing of old stock & long waiting hours in queue scores above 3.80
such as 4.30, 3.91, &3.95 respectively. Hence these factors are strongly agree by the
respondents.
CHI SQUARE
TABLE NO-4.32
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CHI SQUARE:
Degree of freedom =4
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
TABLE NO-4.33
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Price Total
Gender Highly Highly
Satisfied Satisfied Neutral Dissatisfied Satisfied
Male 16 40 24 6 2 88
Female 20 34 8 - - 62
Total 36 74 32 6 2 150
CHI SQUARE:
Degree of freedom =4
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
TABLE NO-4.34
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Service Total
Gender Highly Highly
Satisfied Satisfied Neutral Dissatisfied Dissatisfied
Male 6 18 44 16 4 88
Female 6 16 26 10 4 62
Total 12 34 70 26 8 150
CHI SQUARE:
Degree of freedom =4
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
TABLE NO-4.35
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CHI SQUARE:
Degree of freedom =4
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
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TABLE NO-4.36
Quality
Gender Highly Highly
Satisfied Satisfied Neutral Dissatisfied Dissatisfied Total
Male 18 36 14 8 12 88
Female 18 22 14 4 4 62
Total 36 58 28 12 16 150
CHI SQUARE:
Degree of freedom =4
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
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TABLE NO-4.37
Quantity Total
Gender Highly Highly
Satisfied Satisfied Neutral Dissatisfied Dissatisfied
Male 10 20 40 10 8 88
Female 22 8 18 4 10 62
Total 32 28 58 14 18 150
CHI SQUARE:
Degree of freedom =4
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
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TABLE NO-4.38
Packaging Total
Gender Highly Highly
Satisfied Satisfied Neutral Dissatisfied Dissatisfied
Male 26 18 16 16 12 88
Female 22 18 6 10 6 62
Total 48 36 22 26 18 150
CHI SQUARE:
Degree of freedom =4
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
TABLE NO-4.39
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Working hours
Age Highly Highly
Satisfied Satisfied Neutral Dissatisfied Dissatisfied Total
Below 20 4 20 6 0 2 32
21-30 4 28 6 4 0 42
31- 40 12 38 14 2 2 68
Above 40 0 2 2 2 2 8
Total 20 88 28 8 6 150
CHI SQUARE:
Degree of freedom = 12
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
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Price
Age Highly Highly
Satisfied Satisfied Neutral Dissatisfied Dissatisfied Total
Below 20 3 2 1 - - 6
21-30 7 18 7 - - 32
31-40 11 25 8 - - 44
Above 40 15 29 16 6 2 68
Total 36 74 32 6 2 150
TABLE NO-4.40
CHI SQUARE:
Degree of freedom = 12
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
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Service
Age Highly Highly
Satisfied Satisfied Neutral Dissatisfied Dissatisfied Total
Below 20 0 0 1 4 1 6
21-30 0 8 14 8 2 32
31-40 9 9 22 2 2 44
Above 40 3 17 33 12 3 68
Total 12 34 70 26 8 150
CHI SQUARE:
Degree of freedom = 12
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
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TABLE NO-4.42
CHI SQUARE:
Degree of freedom = 12
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
TABLE NO-4.43
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Quality
Age Highly Highly
Satisfied Satisfied Neutral Dissatisfied Dissatisfied Total
Below 20 - 1 - 2 3 6
21-30 6 11 8 3 4 32
31-40 10 25 5 2 2 44
Above 40 20 21 15 5 7 68
Total 36 58 28 12 16 150
CHI SQUARE:
Degree of freedom = 12
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
TABLE NO-4.44
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Packaging
Age Highly Highly
Satisfied Satisfied Neutral Dissatisfied Dissatisfied Total
Below 20 1 2 - 2 1 6
21-30 9 13 4 4 2 32
31-40 17 10 5 7 5 44
Above 40 21 11 13 13 10 68
Total 48 36 22 26 18 150
CHI SQUARE:
Degree of freedom = 12
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
TABLE NO-4.45
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CHI SQUARE:
Degree of freedom =8
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
TABLE NO-4.47
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Price Total
Marital Status Highly Highly
Satisfied Satisfied Neutral Dissatisfied Dissatisfied
Married 18 42 14 4 - 78
Un 16 32 16 2 2 68
Married
Divorce 2 - 2 - - 4
Total 36 74 32 6 2 150
CHI SQUARE:
Degree of freedom =8
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
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Service Total
Marital Status Highly Highly
Satisfied Satisfied Neutral Dissatisfied Dissatisfied
Married 6 14 44 10 4 78
Un Married 6 18 24 16 4 68
Divorce - 2 2 - - 4
Total 12 34 70 26 8 150
TABLE NO-4.47
CHI SQUARE:
Degree of freedom =8
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
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H0 - There is no significant relationship between marital status and display of goods list.
H1 There is a significant relationship between marital status and display of goods list.
CHI SQUARE:
Degree of freedom =8
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
TABLE NO-4.49
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Quality Total
Marital Status Highly Highly
Satisfied Satisfied Neutral Dissatisfied Dissatisfied
Married 18 30 18 6 6 78
Un 18 24 10 6 10 68
Married
Divorce - 4 - - - 4
Total 36 58 28 12 16 150
CHI SQUARE:
Degree of freedom =8
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
TABLE NO-4.50
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Quantity Total
Marital Status Highly Highly
Satisfied Satisfied Neutral Dissatisfied Dissatisfied
Married 16 16 24 10 12 78
Un 16 12 30 4 6 68
Married
Divorce - - 4 - - 4
Total 32 28 58 14 18 150
CHI SQUARE:
Degree of freedom =8
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
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TABLE NO -4.51
Packaging Total
Marital Status Highly Highly
Satisfied Satisfied Neutral Dissatisfied Dissatisfied
Married 22 22 4 20 10 78
Un 24 14 16 6 8 68
Married
Divorce 2 - 2 - - 4
Total 48 36 22 26 18 150
CHI SQUARE:
Degree of freedom =8
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
TABLE NO-4.52
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Working hours
Occupation Highly Highly
Satisfied Satisfied Neutral Dissatisfied Dissatisfied Total
Government 4 12 8 2 2 28
Employee
Private Employee 8 36 18 4 2 68
Farmer 0 16 0 0 2 18
Business Man 8 20 2 2 0 32
Other 0 4 0 0 0 4
Total 20 88 28 8 6 150
CHI SQUARE:
Degree of freedom = 16
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
TABLE NO-4.53
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Price
Occupation Highly Highly
Satisfied Satisfied Neutral Dissatisfied Dissatisfied Total
Government 8 12 6 0 2 28
Employee
Private Employee 14 32 18 4 - 68
Farmer 10 4 2 2 - 18
Business Man 4 22 6 - - 32
Other - 4 - - - 4
Total 36 74 32 6 2 150
CHI SQUARE:
Degree of freedom = 16
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
TABLE NO-4.54
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Service
Occupation Highly Highly
Satisfied Satisfied Neutral Dissatisfied Dissatisfied Total
Government 4 6 16 2 - 28
Employee
Private Employee 8 14 30 12 4 68
Farmer - 6 12 - - 18
Business Man - 6 12 12 2 32
Other - 2 - - 2 4
Total 12 34 70 26 8 150
CHI SQUARE:
Degree of freedom = 16
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
TABLE NO-4.55
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CHI SQUARE:
Degree of freedom = 16
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
TABLE NO -4.56
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Quality
Occupation Highly Highly
Satisfied Satisfied Neutral Dissatisfied Dissatisfied Total
Government 6 12 6 - 4 28
Employee
Private Employee 24 26 6 4 8 68
Farmer 2 6 8 - 2 18
Business Man 2 12 8 8 2 32
Other 2 2 - - - 4
Total 36 58 28 12 16 150
CHI SQUARE:
Degree of freedom = 16
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
TABLE NO-4.56
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Quantity
Occupation Highly Highly
Satisfied Satisfied Netural Dissatisfied Dissatisfied Total
Government 4 4 6 6 8 28
Employee
Private Employee 6 20 30 8 4 68
Farmer 4 4 10 - - 18
Business Man 18 - 10 - 4 32
Other - - 2 - 2 4
Total 32 28 58 14 18 150
CHI SQUARE:
Degree of freedom = 16
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
TABLE NO-4.58
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Packaging
Occupation Highly Highly
Satisfied Satisfied Neutral Dissatisfied Dissatisfied Total
Government 6 6 6 6 4 28
Employee
Private Employee 20 20 6 12 10 68
Farmer 8 6 - 4 - 18
Business Man 14 4 8 4 2 32
Other - - 2 - 2 4
Total 48 36 22 26 18 150
CHI SQUARE:
Degree of freedom = 16
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
TABLE NO-4.59
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CHI SQUARE:
Degree of freedom = 16
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
TABLE NO -4.60
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Price Total
Monthly Income Highly Highly
Satisfied Satisfied Neutral Dissatisfied Satisfied
Below 5000 - 18 6 - - 24
5000-10000 12 12 8 4 - 36
10000-15000 8 20 6 - - 34
15000-20000 8 10 6 - - 24
Above 20000 8 14 6 2 2 32
Total 36 74 32 6 2 150
CHI SQUARE:
Degree of freedom = 16
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
TABLE NO-4.61
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Service Total
Monthly Income Highly Highly
Satisfied Satisfied Neutral Dissatisfied Dissatisfied
Below 5000 2 6 10 4 2 24
5000-10000 2 4 22 8 0 36
10000-15000 0 10 12 10 2 34
15000-20000 6 6 8 2 2 24
Above 20000 2 8 18 2 2 32
Total 12 34 70 26 8 150
CHI SQUARE:
Degree of freedom = 16
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
TABLE NO -4.62
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H0 - There is no significant relationship between monthly income and display of goods list.
H1 There is a significant relationship between monthly income and display of goods list.
CHI SQUARE:
Degree of freedom = 16
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
TABLE NO-4.63
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Quality Total
Monthly Income Highly Highly
Satisfied Satisfied Neutral Dissatisfied Dissatisfied
Below 5000 12 6 4 - 2 24
5000-10000 6 10 8 4 8 36
10000-15000 8 18 4 4 - 34
15000-20000 4 8 6 2 4 24
Above 20000 6 16 6 2 2 32
Total 36 58 28 12 16 150
CHI SQUARE:
Degree of freedom = 16
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
TABLE NO-4.64
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Quantity Total
Monthly Income Highly Highly
Satisfied Satisfied Neutral Dissatisfied Dissatisfied
Below 5000 8 6 6 2 2 24
5000-10000 8 6 12 6 4 36
10000-15000 8 4 14 2 6 34
15000-20000 - 4 12 4 4 24
Above 20000 8 8 14 - 2 32
Total 32 28 58 14 18 150
CHI SQUARE:
Degree of freedom = 16
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
TABLE NO-4.65
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Packaging Total
Monthly Income Highly Highly
Satisfied Satisfied Neutral Dissatisfied Dissatisfied
Below 5000 6 2 10 2 4 24
5000-10000 10 6 2 10 8 36
10000-15000 20 6 6 - 2 34
15000-20000 6 10 4 2 2 24
Above 20000 6 12 - 12 2 32
Total 48 36 22 26 18 150
CHI SQUARE:
Degree of freedom = 16
INFERENCE:
It is inferred from the above table that the calculated value of chi square value is
greater than the table value.
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Majority (45%) of the respondents are the age group of above 40.
Majority (25%) of the respondents are frequently buy rice in Public distribution.
Majority (44%)of the respondents are satisfied with the stores conveniently located.
Majority (59%) of the respondents are satisfied with the stores working hours.
Majority (33%) of the respondents are neutral with the display of goods list .
Majority (41%) of the respondents are satisfied with the festival offers.
Majority (36%) of the respondents are disagree with the service provided in public
distribution system.
Majority (31%) of the respondents are agree with the low quality products.
Majority (35%) of the respondents are strongly agree with the improper quantity.
Majority (23%)of the respondents are neutral with the proper balance amount.
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products.
Majority (40%) of the respondents are strongly agree with the distributing of old
stock.
Majority (36%) of the respondents are strongly agree with the low response from
store incharge.
Majority (44%) of the respondents are strongly agree with the long waiting hours in
que.
Majority (32%)of the respondent are neutral with the enough store capacity.
5.2SUGGESTION
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The following suggestions are made for the consumer satisfaction towards public distribution
system based on the findings of this study.
The public distribution system department should take step to increase the performance
of the public distribution system.
The public distribution system department should allot separate date for separate
wards.
The public distribution system department should list out the price of all the product in
public distribution system stores.
The public distribution system department should periodically check the availability of
the product in public distribution system stores.
The public distribution should provide good quality products to the consumers.
The public distribution system should reduce the waiting hours of the consumers
5.3CONCLUSION
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Government has taken all efforts to make the system more effective and ensure the
availability, affordability and accessibility of public distribution system articles to the poor.
But the responses of sample respondents of this study showed different picture and unearthed
that public distribution system is suffering from problems like leakages, poor quality and
under weighment, non-availability of controlled as well as non-controlled articles As the
main objective of public distribution system is to provide safety net to the poor against
spiraling rise in price, the selling of non-controlled articles through FPS is not away from the
scope of public distribution system .
BIBLOGRAPHY
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Books:
Kothari C.R., Research Methodology
Memoria, C.B ., Marketing management, new delhi,kitab mahal publications
Journals:
1. George P.S. (1996), Public Distribution System, Food Subsidy and
Production Incentives, Economic and Political Weekly, Vol.31 (39), p-140.
2. Suryanarayanan M.H. (1995), PDS Reform and Scope for Commodity
based Targeting, Economic and Political Weekly, Vol.30 (13), p-687.
3 . Gupta (1995), Liberalization and Globalization of Indian Economy,
Atlantic Publishers and Distributors, Vol.1 (11), New Delhi.
4. Rao V. (1999), Role of PDS in Food Security, Social Welfare,
Vol.46(6), September, p-7.
Websites:
www.tncsc.tn.gov.in
www.students3k.com
wikipedia.org/Food_and_Public_Distribution_(India
QUESTIONNAIRE
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Demographic Profile:
1. Name
2. Gender
3. Age
4. Marital Status
5. Education Qualification
6.. Occupation
7. Monthly Income
9. What Is Your Opinion Regarding the Price of the Product in Public Distribution System.
(a)High (b) Medium (c) Low
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11. Mention the Day which you feel Comfortable to Buy Products In Public distribution
system
Monday Tuesday Wednesday Thursday
Friday Saturday Sunday
Price
Service
Display Of Goods List
Festival Offers
Quality
Quantity
Packaging
Availability
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Low quantity
products
Improper quality
Proper balance
amount
Unavailability of
products
Distributing of old
stock
Low response
from store
incharge
Long waiting
hours in que
Invalidity of
measuring device
Enough storage
capacity in store
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