Professional Documents
Culture Documents
Final Gapanalysisstrateg
Final Gapanalysisstrateg
Final Gapanalysisstrateg
1. Individual Mike Merrill (VP) and This interview will gain information on the following: Colleen and Keith
Interview Jane MacKenzie (Sales
support Director) Customer service performance goals
Specific areas they see needing improvement and why
Employee standards
Corrective measures taken in the past to address deficits
Employee recognition/reward standards
Business and financial objectives and rationale
Current perception of work environment and staff development
opportunities
Rationale/expectations for new training
2. Individual Tsien Yun (manager of This interview will gain information on the following: Nicole and
Interview new sales system Brittney
installation project) and Sales system including new telephone operator procedures that
Lucy Feldman (Intranet may or may not influence future employee training and
manager) subsequent workflow
Is it possible to locate product information in the current system?
Additional training requirements for use of new system?
Any issues with current system that could be affecting workflow
or orders?
Software/Hardware issues and benefits
Network capabilities
Accessibility
Limitations
Research Target Audience Information You Hope to Gain Team Member
Method Responsible
3. Individual Customer Service This interview and document review will gain information on the Keith and Nicole
Interviews Supervisors following:
Understanding of job standards for self and TOs
Protocols
Implementation of job recognition/rewards and
accountability/corrective measures for poor work
View of management and TOs
Participation in on-boarding process (role in training new
employees)
Feedback on customer interactions
Perception of products (quality/amount)
Feedback on workflow on an average day
Implementation of new HR policies
Opinion on current training, including catalog and initial
Expectations for new training
4. a. Individual Human Resources This interview and document review will gain information on the Colleen
Interviews following:
Hiring prerequisites and standards for employee candidates
Onboarding process
b. Document New HR policies and rationale
Review Previous HR Policies
Staff development opportunities
Feedback on current training
Expectations for new training
Off-boarding process
Training and work environments for employees.
Potential training audience demographics.
Previous meetings/agendas
Research Target Audience Information You Hope to Gain Team Member
Method Responsible
6. Survey Telephone Operators This survey will include information on: Brittney
7. Focus Group Telephone Operators This focus group will utilize a contingency diagram to determine what is Danielle
considered providing poor customer service. It will include product
knowledge, telephone etiquette, and efficiency of call queue to determine
perspectives on the conditions of these items.
Research Target Audience Information You Hope to Gain Team Member
Method Responsible
8. Focus Group Telephone Operators Other focus group discussion to determine additional information Danielle
gleaned from telephone operator survey, including:
Understanding of job standards
Job recognition and rewards
View of management
On-boarding process
Current training barriers and opportunities
New HR policies
Perception of work and training environments
9. Individual Sheena Perez This interview and document review will gain information on the Colleen
Interviews and (merchandising following:
Document manager) and Judie
Review Thompson (catalogs) Product training materials
Assessments used during training
Feedback surveys from product training, if available
Product information
Average product turnover
Customer feedback regarding products
Information on the product guide
10. Observation Telephone Operators Observation of daily workflow and customer-operator interactions to Danielle
determine the following:
Average calls per hour
Typical phone dialog including product knowledge and etiquette
Call efficiency
Work environment
Activity 1- Individual Interviews: Mike Merrill and Jane MacKenzie [DL]
Details of Activity/Method
Colleen and Keith will interview Mike Merrill and Jane
MacKenzie to determine specific business, financial, training,
and staff performance goals.
Questions to Ask
Financial and Business Goals
Customer Service
o Can we see a job description for both the telephone operators and
the customer service supervisors?
What are your customer service goals?
What type of training is done for this department?
How did you determine your training needs for this
department?
How long do you expect a caller to be in a queue
before being attended?
Are there any items you think need improving in this
department?
Warehouse
Customer Complaints
Hiring/Firing
Wrap-up
Details of Activity/Method
Nicole and Brittney will interview Manager of New Sales
System, Tsien Yun, and Intranet Manager, Lucy Feldman, to
determine how the current sales system affects the
performance of telephone operators, if performance gap
exists, and possible solutions.
Questions to Ask
State of the Current Sales System
Performance Goals
Are there any technical issues with the current system that could be
affecting workflow orders?
Details of Activity/Method:
Nicole will interview Customer Service Supervisors for 20 to
30 minutes each. The interview sessions will be conducted
during the workday, and the Customer Service Supervisors
will not be expected to make-up this time for work. The
purpose of these interviews will be to determine the
effectiveness of the current training, implementation of
policies and procedures, training involvement, call volume,
catalog knowledge, and various relationships at different
levels.
Questions to Ask:
Job Standards
Call Center
Training
Inter-department Communication
Details of Activity/Method
Colleen will interview each member of the Human Resources
team for 60 minutes. The purpose of these interviews is to
gain information on recruitment strategies, selection and
hiring processes, training programs, and management of
employees.
Questions to Ask
Hiring prerequisites and standards for employee candidates
Onboarding process
Previous HR Policies
Off-boarding process
Gender
Age
Racial/Ethnic Background
Gender
Age
Racial/Ethnic Background
Details of Activity/Method
The survey will be sent to past customers, explaining that
additional feedback is appreciated to improve the customer
experience. When distributing the survey, Brittney will
emphasize that all responses will be kept anonymous. The
results will be compared against the companys customer
surveys. Any patterns in responses will be documented for
analysis.
Questions to Ask
Male
Female
Younger than 20
20-25
26-30
31-35
36-40
41-45
46-50
over 50
4. How would you rate the quality of the products that you
have received in the past?
Poor
Fair
Good
Very good
Excellent
Poor
Fair
Good
Very Good
Excellent
6. How would you describe the manner in which you were
treated by the individuals in the customer service center?
Poor
Fair
Good
Very Good
Excellent
Product selection
Product Cost
Product Quality
Customer Service
Product Warranties
Poor
Fair
Good
Very good
Excellent
12. Feel free to provide any additional information that was not
addressed in this survey below:
Details of Activity/Method:
Brittney will distribute an anonymous survey to all
telephone operators in order to determining expectations of
training, job satisfaction, and perception of training.
Questions to Ask
Background
Expectations of training
Somewhat helpful
Very helpful
Extremely helpful
Poor
Below average
Above average
Excellent
Product knowledge
Customer service
100-75%
75-50%
50-25%
25-0%
Too much
Just right
Not enough
Job Tasks
Job satisfaction
On a scale of 1-5, 5 being excellent and 0 being poor, please rate your
job satisfaction.
Details of Activity/Method
This activity will require that 5 telephone operators per shift
participate in a 30-minute focus group activity. This activity
will be conducted during the work day, and the employees
will not be expected to make up this time for work. In this
activity, we will use a whiteboard to write down answers to
the question, What is really poor customer service? This
will cause the focus group to identify standards for
themselves. In this way, we can determine telephone
operators awareness of the standards to good customer
service. After we complete the poor customer service chart,
we will reverse the question, and ask the focus group to
identify ways to provide excellent customer service. This
will raise awareness of occasions the telephone operators
have provided excellent and poor customer service without
judging or calling them out for their actions. The end goal is
to identify job standards and raise awareness of these
standards.
Activity 8- Focus Group: Telephone Operators [BB]
Details of Activity/Method:
Danielle delivers a focus group discussion to determine
additional information gleaned from telephone operator
survey, including:
Possible solutions
Perception of training
o What is the most important part of training, or which part was most
helpful for you?
Possible solutions
If you were in charge of training, what would you add? What would
you take away?
Wrap-up
Is there anything else you would like to talk about that hasnt been
mentioned?
Activity 9- Individual Interviews and Documentation Review: Sheena Perez and Judie
Thompson [DL]
Can you tell me a little bit about your position and role
at PJ enterprises?
Questions to Ask: Part Two- Document Review
What is the selection process for merchandise?
Details of Activity/Method:
Danielle will observe two shifts telephone operators for two
hours each in order to collect data on frequency of calls,
product knowledge and etiquette, call efficiency and work
environment.
Observations to Make
o How many calls are received by the call center each
hour?
It may be difficult to access the phone operators for personal The team will set up a detailed, rotating schedule for
interviews during the needs assessment process. interviews which will occur during the workday.
Adherence to time frames will be a priority to
minimize employees time off the job.
Interviewees may fear retribution for providing honest The team will craft and share common language
responses during the needs assessment process. regarding anonymity during the needs assessment
process.
Given the high turnover rate, it will be essential for the The team will ensure that the focus group schedule is
telephone operator focus groups to contain a cross-section of designed in a way to reflect a balance of veteran and
employees in terms of length of employment with PJ new employees.
Enterprises. The new employees will offer a unique
perspective on current onboarding processes, while the more
veteran employees can share information about how
processes have changed over time.
The survey response rate may be low. Incentives may be provided for completion and/or
employees may complete the survey at specific,
designated times at stations during the workday.
Roadblocks/ Dependencies Mitigation Strategies
Management may not support the teams efforts to schedule The team will have a meeting with management to
interviews, to bring together focus groups, or to collect set common goals for implementation of the analysis
documentation. plan.
Timeline for analysis may be prolonged by scheduling Interviews will be scheduled early in the timeline to
conflicts in the interview process. account for potential rescheduling; a block of time
will be set aside for rescheduled interviews.
It may be difficult to observe the telephone operators due to The team will review the room setup prior to the
room setup if the operators sit in cubicles. observations. If the operators sit in cubicles, the
observer will pull a chair into the cubicle during the
observation. Team members will be present for the
duration of one full phone call for each employee that
is being observed.
The telephone operators may be resistant to being observed The team will share the purpose of the overall gap
by an outside group. analysis with the telephone operators. That
overview would stress the fact that we are looking at
all components of the company to assess potential
needs, including members of management and
human resources.