101 Ways To Get More Engagement On Facebook

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Introduction

If you want to motivate people, you have to


engage their minds and their hearts.
~ Rupert Murdoch

A truism whether in life or online.


If you can capture peoples attention and ignite emotion, you can inspire interaction.
But when it comes to Facebook engagement, gaining
audience attention can be tough.
Whether its the latest algorithm change or the overwhelming
amount of shared content, one thing is for certain.
If you want to increase engagement, you need to make a few changes.
While theres no one size fits all solution, the quickest way to boost
Facebook engagement is to post content your fans LOVE!
Now, we know what you're thinking -- its easier said than done.
We hear you, and that's why we've put together this guide chock-full of
quick and easy ways to get your fans engaged with your page.
These tips will have your fans chomping at the bit to Like, comment and share.

Here are 101 powerful Facebook tips


that can help you get better engagement,
plus boost your organic reach.
1

Find or snap a funny picture


and post it with the words
"Caption this!" Have fun
watching your audience
choose a caption.

Give your fans a psychological


nudge with call to action phrases
(download now, try it for free,
click here, reserve your spot, shop
now, contact us, sign up, etc).

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3

Time your posts. Post


when people are home
from work or in transit.

Use attractive and attention-


grabbing visuals and graphics
to get peoples attention and
stand out in the news feed.

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5

Ask your fans for feedback or


advice on a certain situation
or problem youre dealing with.
People love to help others,
and theyll gladly engage.

Organize different creative


Facebook contests to get
your audience to engage
and actively participate.

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7

Dont be afraid to ask your


fans to share your post.

Ask your audience to vote


on something. This can
get you great engagement
plus valuable feedback.

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9

Concentrate on the
quality of posts over
the quantity of posts.

10

Announce a theme-of-the-day
and ask your fans to share their
images on your timeline.

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11

Crowdsource for answers,


tips, and suggestions
from your audience.
This will get them active
and help other fans.

11

Dont be afraid to tell people


exactly what you want them to do.

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13

Get yourself in front of a new


audience by tagging other pages.

14

Show your fans that you care


about their opinion by asking
them for feedback about
your company or business.

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15

Post Infographics. People love


clear, concise, and visually
represented info. Thats why
Infographics are some of the
most liked and shared content.

16

Once in a while, tell your fans


you love and appreciate them.

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17

Share an animated GIF with


an industry quote, statistic
or funny meme.

Post user-generated content and feature


18 your audiences photos -- especially if
they show them using your product.

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19

Boost engagement by enabling


public subscribers and sharing
content with public subscribers
who are not listed as friends.

20

Promote your page using


Facebooks page post story
ads or wall promotions.

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19

Engage with your readers


on a personal level. Share a
personal passion of yours.

22

Listen to what your fans are


saying about your brand.
There are many tools that
make it easy to do.

Post Planner | 101 Ways to Get More Engagement on Facebook 13


23

Post quick 1-2 sentence tips


and pieces of info that solve
common everyday problems.

24

Do a like vs. share post


to get people to participate
and voice their opinions.

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25

Track and measure your


engagement to see what posts
perform better than others.

26

Include a statement or question


in your post that attracts your
audiences attention to a specific
point you made on your blog.

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27

Sometimes its a better idea not


to shorten links. People like to
see where theyll be taken.

28

Share a wide variety of


content to keep your readers
engaged and entertained.

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29

Come up with creative


incentives and calls to action
to get your audience to
interact with your content.

30

Pay attention to your tone. Make


sure its a good representation
of you and your business.

Post Planner | 101 Ways to Get More Engagement on Facebook 17


31

Create timeless evergreen content


that can be posted at any time
and will not become irrelevant.

32

Be more human -- share your


brands mission statement
and what youre all about!

Post Planner | 101 Ways to Get More Engagement on Facebook 18


33

Always try to include a photo in


your posts. Posts with images
get much more attention.

34

Add emoticons to your updates


to show off your personality
and help your fans relate to you.
According to Hubspot, such posts
get a lot more engagement.

Post Planner | 101 Ways to Get More Engagement on Facebook 19


35

Follow and engage with


influencers in your niche.

36

Share timely content about an event


your audience is interested in.

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37

Create a Facebook group


and build a community.

38

Use the data from Facebook Insights


to see which posts are the most
successful, and adjust your posting
strategy to publish more of them.

Post Planner | 101 Ways to Get More Engagement on Facebook 21


39

Respond to other peoples


posts. Like, comment, share!

40

Use custom Facebook apps -- such


as Heyo, Shortstack and Pagemodo
to get your audiences attention.

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41

Always post with a purpose


and goal in mind.

42

Use custom graphics.


Make sure to use optimized
Facebook dimensions.

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43

Stay in the loop with the Facebook


Page Manager, which lets
you carry out most Facebook
functions right on your mobile.

44

Ask your readers questions. Fill-in-


the-blanks are especially great for
boosting engagement and traffic.

Post Planner | 101 Ways to Get More Engagement on Facebook 24


45

Experiment with images


and see what types get the
most engagement.

46

Post short and concise posts.


Those with less than 80 characters
seem to get the most interaction.

Post Planner | 101 Ways to Get More Engagement on Facebook 25


47

Give an inside look at your company.


Post photos of the work process,
your team members and customers.

48

Share quotes as simple text posts


or drop them in a graphic.

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49

Keep an eye on your competitors


business page and apply
their successful strategies
to your own page.

50

Use hashtags to start conversations


and help people find you.

Post Planner | 101 Ways to Get More Engagement on Facebook 27


51

Celebrate holidays and


events on your page!

52

Participate in hashtag events,


such as #ThrowbackThursday.

Post Planner | 101 Ways to Get More Engagement on Facebook 28


53

Post funny pictures, memes,


and jokes. Sometimes humor
gets the most attention.

54

Share your company's core


values. Include a pic that
supports those values.

Post Planner | 101 Ways to Get More Engagement on Facebook 29


55

Change your Facebook cover


for special events and holidays.
Keep it fresh and relevant.

56

Follow the 70/20/10 rule.


70% of content that provides
value, 20% reposts of other
peoples posts, 10% content
that promotes your business.

Post Planner | 101 Ways to Get More Engagement on Facebook 30


57

Use Facebook Insights to find


out when your audience is online
and post during those hours.

58

Schedule your posts to make sure


theyre going out even if youre
physically unable to publish them.

Post Planner | 101 Ways to Get More Engagement on Facebook 31


59

Share interesting and relevant


content from other brands
and users in your niche.

60

Make sure that everything you


post shows off your personality.

Post Planner | 101 Ways to Get More Engagement on Facebook 32


61

Add a recognizable profile picture.

62

Use Post Planner to find and


plan viral content thats bound
to get a lot of attention.

Post Planner | 101 Ways to Get More Engagement on Facebook 33


63

Optimize your About section to be


brief, descriptive and up-to-date.

64

Use social media tags to optimize


your blog posts so they will be more
likely to appear in search results.

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65

Target different fans to get


them engaged. Tag them in
your posts to pull them into the
conversation. Ask for their input.

66

Try different calls to action -- but


make sure they correlate with the
goal you set for your audience.

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67

Tease your fans. Create


curiosity. Don't give away all the
info in the post itself -- entice
your fans to click the link.

68

Ask your readers questions


about their interests. You will
get them engaged and find out
potentially useful information.

Post Planner | 101 Ways to Get More Engagement on Facebook 36


69

Choose (or create) an engaging and


eye-catching cover photo that pops!

70

Respond to comments in
an in-depth manner to keep
the conversation going.

Post Planner | 101 Ways to Get More Engagement on Facebook 37


71

Optimize your profile picture


and cover photo descriptions by
linking back to your website.

72

Connect with your fans on a


personal level by telling stories.

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73

Drive traffic by adding a call to


action button to your cover photo.

74

Share influencers posts on


your page and tag them - they
may return the favor and your
brand will be exposed to a
whole different set of fans!

Post Planner | 101 Ways to Get More Engagement on Facebook 39


75

Throw a Facebook party! Be


ready to engage with everyone
who participates. Give
discounts and coupons.

76

Post surveys to drive engagement


and gather info to make your
posts better targeted.

Post Planner | 101 Ways to Get More Engagement on Facebook 40


77

Stay on brand. Make sure


everything you post is consistent
with your brands messaging.

78

Pin important posts to the


top of your page to make
sure they get noticed.

Post Planner | 101 Ways to Get More Engagement on Facebook 41


79

Be mindful of your pages


audience composition. Make
sure to post what your audience
likes to engage with.

80

Use Facebook Live or recorded


video to massively increase reach.
Facebook loves video content!

Post Planner | 101 Ways to Get More Engagement on Facebook 42


81

Make it easy for people to


find you by adding social
media follow buttons to your
website, blog, email, etc.

82

Dont forget to set posts to go


out over the weekend -- even if
youre not there to respond to the
comments until Monday. You want
to stay in front of your audience.

Post Planner | 101 Ways to Get More Engagement on Facebook 43


83

Dont use every post to


promote lead-generating
offers. Have a healthy balance
of lead-generating posts
and valuable content.

84

Create lists and use them to


filter the Facebook stream.

Post Planner | 101 Ways to Get More Engagement on Facebook 44


85

If you want more organic reach,


share your Instagram photos
on Facebook once in awhile.

86

Talk about the news and the


current trending topics.

Post Planner | 101 Ways to Get More Engagement on Facebook 45


87

If you have a product-based


business, showcase your
product in fun places.

88

Post interesting trivia in your


niche. People love to engage with
fun facts. (ie. Potatoes have more
chromosomes than humans.)

Post Planner | 101 Ways to Get More Engagement on Facebook 46


89

Try integrating your cover


photo with your profile picture
(it creates a neat effect).

90

Use tracking URLs to track how


many clicks your posts are getting
and measure your success.

Post Planner | 101 Ways to Get More Engagement on Facebook 47


91

Keep your tone conversational


and not so business-like.

92

Most likes and comments are made


in the first few hours after the post
is posted. So, stick around and
actively engage with your readers.

Post Planner | 101 Ways to Get More Engagement on Facebook 48


93

If something wonderful
happened, celebrate the day
and share your success.

94

Give your posts an extra


boost by investing some
money in Facebook Ads.

Post Planner | 101 Ways to Get More Engagement on Facebook 49


95

If youre posting a link, choose


a good preview image for it.

96

Re-share popular posts from


other people or brands.

Post Planner | 101 Ways to Get More Engagement on Facebook 50


97

Spotlight your employees and


share what makes them special.

98

Organize and promote an event


your audience will be able to
attend or participate in.

Post Planner | 101 Ways to Get More Engagement on Facebook 51


99

Be consistent in
everything you post.

100

Take advantage of Facebook


Live! Promote an upcoming
event or new piece of content
while answering your followers
questions in real time.

Post Planner | 101 Ways to Get More Engagement on Facebook 52


101

Be genuine. Be real. Be YOU! Your fans have connected


with you for a reason. Give them the tips, tools, and
tactics they need to come back and engage every day.

Post Planner | 101 Ways to Get More Engagement on Facebook 53


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