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Kinh Doanh Trực Tuyến (Nguyễn Đặng Tuấn Minh) PDF
Kinh Doanh Trực Tuyến (Nguyễn Đặng Tuấn Minh) PDF
com
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Table of Contents
LI NI U
GII THIU V TC GI
CHNG 10: QUN L THNG TIN V TRI THC TRONG DOANH NGHIP
Ti tin rng cun sch s gp phn gi m cho chin lc tng lai ca bn. C
nhiu ni dung trong cun sch s c, tuy nhin, c nhng nguyn l khng bao
gi thay i: Mt doanh nghip cng vn ng v sng to, doanh nghip s
c{ng c c hi sng st, pht trin bn vng trong k nguyn s ang thay i
cuc sng ca chng ta tng ngy tng gi.
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LI NI U
70% khch hng tra cu thng tin trn mng v{ gh thm website ca bn trc
khi n ca hng hoc nhc m|y t mua.
Cun sch bn ang cm trn tay khng gii thiu cc cng c h tr hot ng
kinh doanh trc tuyn mt cch ri rc v m t nhng tnh nng k thut phc
tp. N gi cho bn cch s dng mt cch d dng, linh hot v sng to cc
cng c trc tuyn trong mi hot ng ca doanh nghip khi nghip theo bc
tranh khi nghip v xy dng mt doanh nghip va v nh. Chng ta s bt u
t vic ng dng cc cng c trc tuyn cho x|c nh sn phm dch v, nghin
cu th trng n vic xy dng thng hiu v{ vn ha doanh nghip t
hiu qu kinh doanh cao nht.
Cun s|ch cng gii quyt nhng bn khon thc tin ca doanh nghip v vic
s dng v{ ngha thc hin cc cng c n{y thng qua 15 chuyn v nhng
cng c v kin thc ph bin nht.
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Bng vic gii thiu nhng a ch quan trng v thit yu cho doanh nghip khi
nghip, doanh nghip va v nh trong 15 ph lc, cun sch hy vng mang li
nhng thng tin b ch cho hot ng thc t ca doanh nghip.
GII THIU V TC GI
Cng vic:
Google Docs: L mt ng dng ca Google cho php son tho, qun l, chia s ti
liu.
Mind Map: S t duy l{ mt cng c do Tony Buzan pht trin nhm h tr,
lm r rng v d hnh dung hn i vi nhng ni dung kh tng tng hoc
ghi nh. Mind Map hin nay ang c ng dng rt nhiu trong kinh doanh.
bn hoc tham gia cc hot ng u gi. Sn giao dch c mt s loi chnh: B2B,
B2C, C2C.
Skype: L cng c cho php trao i bng ging ni v hnh nh trc tuyn. Skype
hon ton min ph nu c hai ngi s dng u cng c ti khon Skype.
Viral marketing: L hnh thc marketing s dng cng ngh trc tuyn, c bit
l mng x hi v nhng th thut marketing nhm gia tng nhn bit sn phm,
thng hiu.
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Khi ~ b|n c hng, vic qun l nhng mi quan h b|n h{ng v{ chm sc
khch hng tt hn, khin khch hng tip tc mua sn phm dch v ca bn v
tr th{nh ngi bn hng cho bn tr thnh mt trong nhng vn quan trng
khng km so vi marketing tm kim khch hng mi.
Trong thi gian ngn ban u, khi d liu v thng tin trong doanh nghip cn t,
vic qun l thng tin trong ni b doanh nghip t ra kh| n gin. Nhng n
khi bn pht trin mnh hn, l{m th n{o lung thng tin tri chy trong
doanh nghip, l{m sao lu gi thng tin v kin thc ca cc nhn vin
gii ng thi cho h c hi hc hi nhiu hn? L{m sao nhn vin mi vo t
nghin cu v t hot ng c... l vn khng nh. Vic xy dng vn ha
chia s thng tin km theo mt h thng thng tin c thit k c bn v sn
sng cho m rng cng nh hnh th{nh mt vn ha s|ng to ca cng ty cn
c tnh n ngay t nhng ng{y u tin thnh lp cng ty.
Cun sch ny s i theo tng mng trong bc tranh kinh doanh, khi nghip ca
bn cng bn khm ph xem cc cng c ca k nguyn Internet h tr c
g cho bn. Chng ti mun cng bn khm ph ra rng, cng vi s sng to
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1. Tm hiu v sn phm bn nh bn
Cng c gip bn tm hiu d dng nht chnh l Google, Yahoo hoc Bing. Do c
tnh ph bin nht ca Google, bn nn s dng cng c ny:
Bc 2: G g vo tm kim?
Vic dng mt hoc nhiu t kha tt s tit kim thi gian cho bn rt nhiu.
LU
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- Ngn gn (t hn 7 t)
Cch hnh thnh t kha chun chnh l ghp nhng c tnh ca sn phm li
vi nhau hoc ghp tn sn phm + i tng nhm ti v (hoc) + t ng khch
hng tim nng ca bn hay dng, mun dng v (hoc) + t ng m t c tnh
ca sn phm.
V d:
3. Xc nh sn phm thay th
4. Xc nh khch hng
V vy, yu cu quan trng nht quyt nh kh nng th{nh cng trong b|n h{ng
v xy dng thng hiu ca bn chnh l phi nm bt chnh xc khch hng
tim nng v{ ngi ra quyt nh mua hng thc s.
Trn thc t, bn nn v chn dung khch hng ca mnh trc, sau s dng
cc cng c trc tuyn h tr kim nh nhng phng o|n ca mnh.
Bn cng c th s dng t m t chn dung khch hng tim nng l{ kh|ch h{ng
c nhn (Ph lc 1.1) hoc c im ca khch hng doanh nghip (Ph lc 1.2)
in vo nhng thng tin m bn thy trong sut qu trnh tm kim.
- Thch giao lu v{ kt bn
- Doanh thu h{ng nm trn bao nhiu chi tr cho may ng phc?
- Thuc ngnh phi tng t|c nhiu vi khch hng (v d ngn hng, chng
khon, bo v)
Tm hiu cng su bn c{ng c c|i nhn r r{ng hn v chn dung khch hng
tim nng v{ c th bn s cn khm ph ra nhng nhm khch hng tim nng
khc na m{ trc kia bn cha hnh dung n.
- Cch thc bn hng ca nhng nh cung cp (bn trc tuyn hay ch gii thiu
sn phm dch v)
- Sn phm dch v b tr
- a bn hot ng
ng qun kim tra li nhng website n{y thng xuyn (ti thiu 2 ln/thng)
cp nht tnh hnh i th cnh tranh v tnh hnh th trng.
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Khng nn b qua cc sn giao dch c ng nhiu thng tin sn phm lin quan
n sn phm ca bn, bn s thy danh sch hng lot cc doanh nghip
ang cung cp sn phm tng t nh bn. (Tham kho Ph lc 5, 6)
- u v{ nhc im sn phm ca h?
- Tm kim chnh xc: cng ty TNHH ABC hoc cng ty ABC vic tra cu thng
thng s gip bn c ci nhn tng th v s hin din ca i th cnh
tranh/thng tin sn phm dch v trc tuyn, v d b|o in t n{o ~ vit v h,
din {n n{o ang ni v h, kh|ch h{ng ang ni g v h v c cc mng x hi,
c|c trang web c nhc n h. S lng kt qu ca Google v ch cng ty
ny cng l{ mt thng s th v cho thy s xut hin ca thng hiu i th
cnh tranh trn mng.
Bn cng nn l{m bn thng k nhng thng tin chi tit m bn cho l cn thit
hiu v i th cnh tranh v hu ch cho qu trnh ln k hoch kinh doanh
hoc hon thin sn phm ca bn.
- Website
V d: Bn kinh doanh trong lnh vc phn mm, hy chun b cho mnh khong 5
a ch website, cng thng tin hu ch nht cp nht thng tin t chng mi
ngy, v d t mc vi tnh ca Vnexpress.net, tin cng ngh trn Vneconomy.vn,
trang tin tc ca Pcworld, trang tin tc ring v IT itgatevn.com.vn v
echip.com.vn.
Cch cp nht thng tin nhanh gn nht l s dng RSS ca chnh cc trang web
v{ a nhng ng link ny v website hoc blog ca cng ty bn. (Hnh 2)
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Ngun: http://www.vnexpress.net
Chnh bn phi l{ ngi v{o blog thng xuyn theo di tin mi nht v cp
nht nht v trang ca mnh. Ngoi ra, vic to nhng ng link v nhng trang
hu ch c nhng t kha lin quan n ngnh ca bn s rt hu ch cho vic
tr nn thn thin vi cc cng c tm kim (Tham kho mc blog ca Chng 5).
Nu bn kinh doanh trong lnh vc xut nhp khu, website cc hip hi v danh
b cc knh h tr xut khu cn phi c cp nht thng xuyn. (Tham kho
Ph lc 2, 3 c thm thng tin).
V nh v thng hiu
nh v sn phm
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V gi
- Tnh nng phc v nhu cu c bn, cht lng tng i, chi ph thp phc v
phn khc gi thp.
gii php cho bn do c rt nhiu nh cung cp cc gii php kho st trc tuyn
min ph nh SurveyMonkey. (Hnh 3)
Ngun: http://www.surveymonkey.com
Ngun: http://www.surveymonkey.com
Bn c th s dng chnh ti khon Gmail, chn Docs, chn Create new (To),
chn Form (Mu). Vi giao din thit k n gin v cc th loi cu hi a dng,
bn c th thit k mt mu kho s|t n gin, c ng link v gi cho bn b,
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nhng ngi c trong danh sch bn b hoc cng khai mi ngi c th cng
lm kho st. (Hnh 6)
xem hnh thc ca kho st, bn chn Go to live form (i n biu mu ang
m), xem bo co tnh hnh tr li, bn chn Show summarry of responses
(Hin th bn tm tt cu tr li) (Hnh 7); a kho st vo mt trang web,
bn chn Embed form in a webpage (Nhng biu mu vo mt trang web) v{
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gi form di dng email cho nhng i tng phn hi tim nng, bn chn
Send form (Gi biu mu). Gii hn cho mi ln gi l{ 50 ngi. Bn nn cng
khai kho st ca mnh bng ng link trn website hoc trn blog, Yahoo
Messenger thu nhn thm cc cu tr li nhm gia tng tnh thuyt phc cho
cuc iu tra ca mnh.
Vi nhng g ~ thu thp c sau khi tin h{nh theo c|c bc chng trc,
bn ang i nhng bc c bn c ci nhn v tnh hnh th trng v{ nh
hng pht trin. V vy, bn cn a tt c chng vo mt bn k hoch hon
chnh.
Tht sai lm nu cho rng k hoch kinh doanh l khng cn thit v khng my
thit thc v n thay i thng xuyn, hoc ton nhng vn tng tng ra
vit ln giy. Bn cn mt k hoch kinh doanh v:
2. Tm tt v cng ty
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3. Sn phm v dch v
6. Tm tt v vn qun l cng ty
7. K hoch ti chnh
1. Website
Hy bin website thnh tr s trn mng, th{nh i din bn hng v thnh cng
c marketing ca bn. Trc khi kh|ch h{ng n vi bn, h s tm kim bn trn
mng nm nhng thng tin c bn v bn! Mt ca hng m mt con ph s
phi ng ca v m, nhng website ca bn v{ hin din 24/24h mt
ngy v 7/7 ngy mt tun. V vy, hy ghi nh, website ging nh mt ca hng,
mt gian hng chnh thc ca bn lun m ca trn mng v mi hot ng ca
bn u hng ngi s dng v website.
- Khch hng (xem sn phm dch v, tm hiu v thng hiu, mua sn phm, so
snh vi i th cnh tranh ca bn)
- Cng ng ngi tiu dng (tm hiu v thng hiu v cc hot ng cng
ng, hot ng x hi ca bn)
- ng vin tuyn dng (tm hiu v cng ty trc khi quyt nh lm vic, tm
kim thng tin tuyn dng, tm hiu vn ha cng ty)
- Nhn vin (cp nht tnh hnh ca cng ty, gia tng nim t h{o i vi thng
hiu ca cng ty)
Ni dung
- Tuyn dng
- Tin tc v cng ty
2. Blog
- Kim tra bi vit c nhng t kha n{o lin quan n sn phm, dch v ca bn
V d:
3. Mng x hi
Facebook.com
L mng x hi dnh cho gii tr, vi s lng th{nh vin tnh n thng 7 nm
2011 l 750 triu v khng ngng tng ln. Facebook l mt ni l tng
qung b v pht trin hot ng kinh doanh nu bn thc s mun chia s gi
tr vi cng ng. Nhng ng dng ca Facebook gip bn bn hng c rt
nhiu (Tham kho Chuyn 1). Ngoi vic c mt ti khon, bn cn c th to
FanPage (trang d{nh cho ngi hm m) xy dng v pht trin cng ng
ca mnh, ng thi chia s v tip nhn phn hi cng nh x l nhng vn
c th xy ra. Trn FanPage, bn cn c th dnh cho nhng khch hng hm m
trung thnh vi thng hiu ca mnh nhng cm xc mi m mi ngy, nhng
chng trnh khuyn mi, b quyt s dng sn phm. Nu bn c kinh ph cho
qung c|o, Facebook cng l{ ni cho bn c hi tip cn khch hng mt cch c
chn lc v bn phi u thu trong phm vi ngn sch ca mnh c tham
gia chng trnh qung co ny. Ngay khi ln ngn sch, bn c th la chn th
trng nhm ti. Vi li th nm thng tin ngi dng ca mnh, Facebook cho
php bn la chn tui, gii tnh, v tr a l, s thch ca nhng ngi hoc
nhm ngi c th tr thnh khch hng tim nng ca bn.
V d:
LinkedIn.com
L mng x hi dnh ring cho gii tri thc, doanh nhn v dn lm vic chuyn
nghip. Mng x hi ny ph hp bn xy dng thng hiu c nhn, xy dng
mng li bn b v cng ng chuyn nghip ca ring bn. (Xem thm
Chng 7 bit ti sao nn tham gia LinkedIn).
Twitter.com
Youtube.com
Vit Nam cng bt u c nhng chin dch truyn thng x hi thnh cng
nh Youtube: Video clip qung co sa ca Vinamilk vi bi ht ng nghnh {n
b nhy ma ~ t s lng ngi xem cho 2 clip cng ch ln n 8 triu
lt. thnh cng trn Youtube, bn c th c mt s cng c c bn v rt n
gin thc hin c|c clip/on phim. Window Movie Maker cho php bn sn
xut nhng on phim n gin. Trong thi i cng ngh s, mt cng ty s hu
mt my quay k thut s v mt s k nng thm bt ph cng vi mt
kch bn tt cng c th lm nhng on phim gii thiu v sn phm, v vn ha
cng ty mt cch trc quan sinh ng.
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Google Plus
Pinterest.com
Wayn.com
Jumo.com
4. Sn giao dch
C ba loi sn giao dch ph bin nht l sn giao dch Doanh nghip - Doanh
nghip (Business to Business - B2B) v Sn giao dch Doanh nghip - Ngi tiu
dng (Business to Consumer - B2C); C2C l sn giao dch ca nhng ngi tiu
dng vi nhau (Consumer to Consumer).
- B2B l nhng sn giao dch do doanh nghip cung cp sn phm/ dch v nhm
n nhng khch hng l doanh nghip. T m hnh ny, nhiu sn giao dch
chuyn ng{nh ra i, v d sn giao dch chuyn ngnh vt liu xy dng, ha
cht, nng sn, sn phm xut khu
- B2C l nhng sn giao dch nhm n ngi tiu dng cui cng, m hnh bn l
sn phm, dch v, c th theo cng mt ch , v d tp hp c|c thng hiu
thi trang, sn phm dnh cho m v b... hoc l hn hp, v d cc siu th bn
l trc tuyn.
- C2C l nhng sn giao dch cho ngi tiu dng t mua bn vi nhau v tr mt
khon ph cho ngi cung cp dch v.
Tuy vy, i khi c s kt hp gia hai m hnh B2B v{ B2C cng nh B2C v{ C2C
to thnh nhng sn giao dch hn hp.
5. Marketing vi email
tt. Bn nn dng nhng biu tng nh (|) hay (::) to khong cch gia cc
ni dung. Mt email hnh thc p v{ c y thng tin s g}y c n tng
tt vi ngi nhn c th. Mt khc, khng t thng k trn Google Analytics
cho thy, s lng ngi truy cp website qua hm th khng phi l con s nh.
Nu bn ch ng hn na, hy kch thch h h{nh ng ngay khi nhn thy ch
k trong email ca bn, bn c th thm mt dng ku gi h{nh ng ngn. Hy
quan st v d di }y:
Nguyen Van A
Nguyen Van B
6. Marketing vi din n
Mt trong nhng hnh thc marketing trc tuyn quan trng phi tnh n l
marketing trn cng c tm kim (Search Engine Marketing - SEM). nh ngha
hp tc l bn tr ph s dng dch v qung co bng t kha ca cc cng c
tm kim nh Google vi Google Adwords hay Bing c xut hin v tr d
bt gp cho ngi s dng m cc cng c tm kim nh trc. }y c nhiu
hnh thc, v d PPC (pay per click tr tin theo mi click ca khch hng vo
lin kt) hoc PPM (pay per mille tr tin theo khong 1.000 ln qung co
c hin th cho khch hng) hoc PPA (pay per action) hay cn gi l PPL (pay
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per lead) tc l loi qung co c yu cu cao nht, chi ph cao nht khi ch tr ph
nu vic click ca khch hng dn n h{nh ng n{o theo yu cu (v d:
ng k th{nh vin, mua h{ng). Do phi tr ph nn bn phi c chin lc qun
l ngn sch ca mnh rt cht ch. Vi doanh nghip va v nh, ngn sch thp,
cn nhc k gia cc bin php SEM.
Tuy vy, thc t cho thy, mt doanh nghip c th b nhiu chi ph cho SEM
thng ch t c hiu qu ngn hn: Khi ht ngn sch qung co, v tr xut
hin trn nhng ch bt mt s bin mt. V vy, trc khi tin hnh mi n lc
qung co c ph trn cng c tm kim, bn hy thc hin vic ti u ha s thn
thin ca website vi cng c tm kim (SEO - Search Engine Optimization).
Tham kho thm Chuyn 8 v SEO v SEM.
8. Qung co banner
Ghi nh:
Tuy vy, phi lu , tn website ca bn xut hin trn nhng phng tin ny
nn i km vi khu hiu ca cng ty hoc nhng cu c kh nng kch thch
h{nh ng ca khch hng thay v ch mi website ca bn.
Sau khi ~ tiu tn thi gian, tin bc, nhn lc cho chin lc marketing, nu
khng |nh gi| hiu qu hoc |nh gi| mt cch hi ht bng s lng ngi
vo website, bn s mc sai lm ln v khng th rt ra kinh nghim cho nhng
ln tip theo.
1. Nhng tiu ch nh gi
Google Analytics (Hnh 13.1) l cng c thng trc v ph bin nht cho vic
o lng tng th hiu qu chin lc. Cng c ny hon ton min ph v c th
c{i t vo website ca bn, gip bn theo di tin trin hng ngy (Tham kho
Chuyn 3). s dng c Google Analytics nhm phn tch website ca
mnh, bn ch cn c mt ti khon gmail v nh cung cp dch v thit k website
c{i t Google Analytics cho website ca bn. T }y, bn c th theo di cc
thng s nh: Ngi dng vo website qua nhng trang no, h dng nhng t
kha n{o tm ra trang ca bn, h xem ni dung no nhiu nht, h n t
nhng quc gia hoc tnh thnh no... Nu bn t mc tiu cho website ca mnh
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bn cn kim tra, sau chn Get details bn s c thng tin chi tit v website
.
Google: Google chnh l mt thc o th v cho chin dch ca bn. Qua cng
c ny, bn s bit c bao nhiu bi vit bao nhiu ngi bnh lun v chin dch
ca bn H~y ghi nh, nhng g bn lm trong chin dch hm nay s c
Google lu gi vnh vin v tt hay xu hon ton ty thuc vo bn.
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Bc 2, 3: Ty theo vic ngi b|n hay ngi mua chp nhn ri ro m vic
thanh to|n c tin h{nh trc hay chuyn h{ng c tin h{nh trc.
Thng thng, ngi mua phi tr tin trc v{ ngi bn giao hng sau. Tuy
vy, vn c nhng doanh nghip thu tin theo phng thc mang h{ng n ri
mi thanh ton tin cho ngi giao hng.
1. Website
- Cp 3: Website cho php kim tra tnh trng cung cp sn phm dch v, hng
~ chuyn i n }u.
2. Sn giao dch in t
gia tng hiu qu b|n h{ng v{ tng kh nng marketing sn phm n nhiu
ngi tiu dng hn, nhiu doanh nghip tham gia cc sn giao dch hoc cc ch
trc tuyn to khng gian bn hng ca ring mnh hay cn gi l{ gian h{ng
o. C|c cng c ny khng ch h tr c lc cho vic marketing do c s lng
ngi s dng ng o v nhu cu a dng m cn cung cp cc cng c gip
vic bn hng tr nn thun tin v{ n gin hn rt nhiu. Cc cng c ny cn
h tr tt cho vic nhn bit ca cng c tm kim v thng hiu, sn phm, dch
v ca bn. (Tham kho chi tit Chng 5)
- Min ph tham gia, thu ph trn s lng tin ng hoc thu ph trn dch v gi
tr gia tng
Trc khi tham gia v chun b sn sng cho vic bn hng, bn cn:
- Chun b thng tin v thanh to|n, phng thc mua hng v giao hng, bo
hnh hoc bi thng thit hi cho kh|ch h{ng
- Chun b thng tin lin h mt c|ch y v thng nht to nim tin cho
ngi mua hng.
Sau khi ~ chun b chi tit cc thng tin ny, bn c th t tin ng k th{nh
vin, v cp nht hnh nh sn phm, dch v trn v{ tip nhn n t hng
gi v.
L mt cng c thng xuyn s dng cho vic trao i thng tin hng ngy, bn
cn tn dng Yahoo Messenger v{ Skype giao tip trc tip vi khch hng v
chm sc kh|ch h{ng trc tuyn. Do c th kinh doanh Vit Nam, mt th
trng rt a chung Yahoo Messenger, rt nhiu doanh nghip ~ tch hp tnh
nng h tr trc tuyn ln trang web gip khch hng tm kim thng tin v
t h{ng nhanh chng sau khi ~ tm hiu thng tin sn phm, dch v. Nick chat
Yahoo Messenger ca bn cng c th c hin th trn c nhng sn giao dch
m bn tham gia. V vy, bt k khi no bn hoc nh}n vin kinh doanh ang
trn mng v{ ch hin th, mi kh|ch h{ng u c th lm vic vi bn.
Nu bn hng bng cch ny, bn nn chun b thng tin sn phm, dch v tht
k lng gii |p nhanh chng cho kh|ch h{ng. Khi kh|ch h{ng t hng, bn
cn ly nhng thng tin nh:
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- Tn tui, a ch
- S in thoi lin lc
V thng bo cho khch hng bit hnh thc thanh ton, hnh thc vn chuyn,
vn bo h{nh Sau khi x|c nhn c|c thng tin t hng, bn nn gi in
xc minh bng in thoi, m bo nhng thng tin mnh c v khch hng v
ngi t hng l c thc.
Vic chat trn Yahoo Messenger cng c th gip bn cp nht cho khch hng
tnh trng vn chuyn hng v gii |p khiu ni nu c.
Khng qun nhp thng tin ca khch hng vo kho d liu khch hng ca bn
tin theo di v{ chm sc kh|ch h{ng v sau ny.
Ngo{i ra, m bo chc chn rng mi nhn vin kinh doanh khi ri khi cng
ty khng mang theo nhng d liu qu gi v nick chat ca khch hng, bn nn
t thng nht nick cho cng ty, v d: congtyabc_tuvan; congtyabc_ banhang v{
yu cu bn giao li nick ny khi nhn vin ri khi cng ty. Tham kho thm
Chuyn 13 Mt s li thng gp trong giao tip vi khch hng trc tuyn.
- Theo di v{ ghi ch thng tin n h{ng v{ thng tin kh|ch h{ng phc v cho
nhng ln sau. V d, khi khch hng mua hng li, h khng phi in hng lot
thng tin nh ban u
Khi thc hin tnh nng gi hng trc tuyn cng c ngha l{ bn chp nhn cng
khai gi ca sn phm vi c ngi dng v{ i th cnh tranh. Trong trng
hp ny, bn s phi cn nhc v nu ra gi ca sn phm ngay ban u. trnh
tnh trng gi sn phm l 0 VND hoc 0 USD s to n tng v mt gian hng
khng hon chnh v{ kh c c nim tin vi khch hng.
Xy dng tnh nng gi h{ng cng ng ngha vi xy dng nim tin vi khch
hng trong giao dch. V vy la chn cng c tch hp thanh to|n cng i hi
Cng ng chia s sch hay: http://www.downloadsach.com
tit kim chi ph v tp trung chi cho mt s ni dung chnh nhn din thng
hiu sau }y:
- Thit k logo.
Logo l mt phn ca thng hiu nhng khng phi l{ thng hiu. Nhiu
doanh nghip mi thnh lp, hoc qu th vi vic c mt logo hoc mt qu
nhiu thi gian vo vic thit k logo. Chng ta hon ton c th t to nhng
logo hoc ly tng t nhng knh kh|c nhau c mt logo chuyn nghip,
th hin c tng ca bn trong mt thi gian ngn. C rt nhiu cng c h
tr bn vic ny, }y chng ta s tm hiu vic phi hp mt s cng c c bn
v hon ton min ph. Tt nhin, nu bn khng phi l mt nh thit k xut
sc, hy s dng mt la chn n gin cho bn. Bn hy thc hin theo c|c bc
sau }y:
Cng ng chia s sch hay: http://www.downloadsach.com
Mt cng c kh|c cng n gin khng km cho vic thit k logo theo dng ch,
l{ http://www.simwebsol. com/ImageTool. Bn ch vic v{o trang web, |nh
cc yu cu i vi logo ca bn theo ch dn v logo s hin ra. Vic tip theo l
bm phi chut v{o logo ti xung my.
Cng ng chia s sch hay: http://www.downloadsach.com
Bc 3: Son tho mt biu mu chnh thc bao gm: logo v gii thch ngha
ca logo, v gii thiu logo vi mi nhn vin trong cng ty.
Sau khi to xong cc ni dung cn thit, bn bm chn Make Business Card (nh
hnh 16.2). Trang web s t ng chuyn card ca bn thnh tp file in c, ~
phn . Bn ch vic bm Ctrl + S lu v my, gi cho ngi in n ca bn
hon tt vic thit k card.
Cng ng chia s sch hay: http://www.downloadsach.com
Cng ng chia s sch hay: http://www.downloadsach.com
Loi file ny gip bn nhn bn lin tc file ging ht file gc nhng khng l{m
file gc mt i. Sau khi ti file xung, bn tin hnh chnh sa, thay i logo v tn
cng ty, tn ngi s dng theo bn.
3. Thit k cc ti liu in n
Mu vn bn word
Sau khi hon thin mu, bn chn Save As, chn Document Templates (.dot) hoc
(.dotx). Tuy vy, phi ghi nh t tn theo ngy bn l{m ngi s dng bit
}u l{ vn bn cp nht mi nht.
Mu trnh by Powerpoint
Cng ng chia s sch hay: http://www.downloadsach.com
Bn phi chun b cho vic thuyt trnh lin tc gii thiu sn phm, dch v.
Mun cho vic ny tit kim thi gian cho c bn v nhn vin ca bn, nn son
trc t 2 n 4 mu Powerpoint tin dng cho c cng ty.
1 trang u
- Logo cng ty
- Tn cng ty
- Tn bi trnh by
- Tn ngi trnh by
(Bn cng c th son tho mt mu chung ting Vit, mt mu chung bng ting
Anh s dng cho nhiu mc ch kh|c nhau.)
Cng ng chia s sch hay: http://www.downloadsach.com
vin v tt nht nn son tho bng 2 th ting Vit - Anh. Ti liu c chun
ha s gip nhn vin ca bn bt thi gian khi cn gi ti liu gii thiu cng ty
cho khch hng hoc i thuyt trnh.
Mu phong b v th c u
Cc cng c bn c th s dng:
- Cc mng x hi
- Xy dng blog
Mng x hi l cng c giao tip ph bin v{ ang to ra nhng s}n chi cho bn.
Cha bao gi th gii s li cung cp cho bn nhng cng c gp g nhiu
ngi nh vy nhm gii thiu v bn, v cng ty ca bn v tm kim nhng
kh|ch h{ng, i tc tim nng.
V vy, vic u tin khi ln mng x hi l to dng nim tin v s thn thin
cng nh nh hnh gi tr ca bn. Hy xy dng mt h s y thng tin
(trnh tit l nhiu thng tin c| nh}n v{ i t) v cng ty (website, blog, sn
phm, dch v) v cng vic ca bn.
Cng ng chia s sch hay: http://www.downloadsach.com
ng qun hon thin h s ca bn trn cc blog, thng tin cng ty v thng tin
lin h cng ng ca bn d dng lin h vi bn. Cng ging nh mng x
hi, bn khng nn cng khai v cuc sng c| nh}n v{ thng tin c| nh}n m
bo blog tr thnh cng c h tr ch khng phi cn tr cng vic ca bn.
3. Vit bi
Nu bn c kh nng vit tt, ngoi blog, thi thong bn nn vit b{i v{ ng trn
mt s b|o in t ln, k c trong mc bn c vit. Thng thng nhng mc
n{y c nhiu ngi c v bnh lun, v vy n s gip cho bn tip cn vi
nhng ngi c cng mi quan tm vi bn. Ngoi ra, khi khch hng tim nng
hoc i tc tm thy tn bn trong mt chuyn trang b|o in t uy tn, bn s c
th bc u to dng lng tin vi kh|ch h{ng, i tc, v d VnExpress hoc
ng ti trn cc din {n nh Din {n doanh nghip, Din {n ca B Cng
thng
Qun l thng tin, d liu khch hng l mt phn quan trng nht trong qun l
quan h khch hng v n khin doanh nghip hiu r hn v khch hng ca
mnh.
- a ch
- in thoi
- Website
- Ngi lin h
- Khch hng bit n bn qua: (Qung co, Gi in, n gp trc tip, Khch
hng ca bn gii thiu, Qua email, Qua s kin, Qua Internet, Qua i tc,
Qua website, Qua ngun tham kho,...)
- Ngy lin h
- Tim nng
- Mc u tin
- Vi t c|ch l{ trng phng kinh doanh hoc qun l, bn l{ ngi c quyn cao
nht i vi vic qun l file .
- Sau khi hon thnh vic ti ln, bn m file va ti v chn Share nh hnh 22.1.
- Sau khi chia s file, bn c th gi|m s|t ai ang l{m g trn file v{ nn to cho
mi nhn vin kinh doanh thi quen nhp tn tui v{ a ch ca khch hng tim
nng v{o file Excel . Cui mi bui lm vic, bn c th s dng tnh nng
download file ca Google Docs lu gi thng tin xung my tnh nhm bo tn
d liu trong ngy.
Cng ng chia s sch hay: http://www.downloadsach.com
Cng ng chia s sch hay: http://www.downloadsach.com
qun l thng tin khch hng, chia s kch bn gi in thoi cho khch hng cho
n cc hot ng chm sc kh|ch h{ng v{ c|c c hi k kt hp ng (Hnh 25).
H~y thay i quan nim truyn thng v tuyn dng v hy ch ng, sng to
vi cch tm kim nhn lc ca mnh. C rt nhiu cng c s c th h tr bn
hiu v ng vin v tm kim cc ng vin cng nh i tc tim nng hn bn
tng.
ng thng tin tuyn dng hoc thng xuyn xut hin nhng ni ng vin
tim nng xut hin (c bit i vi cc ngnh cung cp dch v, thng xuyn
Cng ng chia s sch hay: http://www.downloadsach.com
c nhu cu tuyn dng ng vin) bng vic t banner trn website ca cc trang
bo mng, cc trang tuyn dng cng l{ mt cch tt duy tr hnh nh.
ng ti thng tin chnh thc trn nhng mng x hi chuyn bit cng l{ mt
c|ch thu ht ng i tng cn tuyn dng. Ch ng m rng mng li v
mi gi ng vin ph hp. Vit Nam, mt s din {n hoc mng x hi nh
motibee.com (Hnh 26), hrlink.vn hay webketoan.com l nhng cng c hu ch
cho vic tm kim ng vin ca bn.
- gia tng hiu qu tuyn dng v{ thu ht ngi t{i hn na, vic xy dng
mt trang mng x hi cho vic tuyn dng ca bn trn Facebook, kt hp vi
vit blog v vn ha cng ty cng trn trang n{y s l mt cch sng to duy tr
hot ng tuyn dng. Tuy nhin, nu khng nhn lc duy tr, bn khng
nn tham lam thc hin qu nhiu trang.
4. Cc mu in thng tin
- Sau khi son tho xong cc mu n{y, h~y nh km c|c mu ny vo thng tin
tuyn dng trn website v kt ni mi thng tin tuyn dng v website ca
bn.
Nhiu doanh nghip l l{ vn cng b thng tin cho ng vin v khng minh
bch ha c|c bc trong tuyn dng. Nhng doanh nghip nh vy thng gy
mt nim tin vi ng vin hoc to ra s ch i khng cn thit t ng vin.
cng l{ l do khin nhiu ng vin b sang lm vic cho i th cnh tranh hoc
cng ty khc. Cch x l n{y thng gp nhng doanh nghip cha c th|i
ng vi vic tuyn dng. Bn phi c tinh thn coi ng vin tim nng nh
khch hng tim nng v{ x}y dng mt quy trnh phn hi hiu qu l cch tt
nht gy thin cm vi ng vin tim nng v{ x}y dng mt thng hiu
tuyn dng tt.
- Phn hi bng email ngay sau khi nhn c n ng tuyn, thng bo v quy
trnh v mt s mc thi gian quan trng cho c hi lm vic tip theo. Nu bn
s dng mng x hi ng tuyn v ng vin trao i trc tuyn vi bn v
Cng ng chia s sch hay: http://www.downloadsach.com
- Thng bo cho ng vin trng tuyn bng mt phng thc ~ b|o trc v
thng nht. V d: Email, hoc in thoi hay Twitter.
- Phn hi tch cc vi c nhng ng vin cha th{nh cng bng email hoc
Twitter
Bn khng nn coi nh vic qun l thng tin trong doanh nghip ngay t nhng
ng{y u thnh lp v vn hnh doanh nghip v nu khng c mt chin lc
qun l thng tin tt, bn s mt rt nhiu thi gian tm kim thng tin v chia
s cng nh cp nht. Theo Xerox, bnh qun mt doanh nghip dnh 40% thi
gian tm kim thng tin khng c cu trc; 70% thng tin c to mi
thay v ti s dng; 60-80% nhn vin khng th tm c thng tin mnh cn.
i vi ngun tri thc trong doanh nghip cng vy. Khi doanh nghip c mt
nh}n vin c {o to v thc hnh mt cng vic nht nh, ngi t ngt
ri b cng vic. iu g s xy ra? H s mang theo ton b kin thc, hiu bit
v cng vic, sn phm, dch v, quan h khch hng v thm ch c nhng b
quyt b|n h{ng. trnh nhng phin h s xy ra vi nhng thng tin hu ch,
nhng ti liu {o to nhn vin v c nhng chia s, tri thc ca nhn vin, bn
nn xy dng mt mng li thng tin n nh v vn hnh mt cch chuyn
nghip trc nhng thay i ca ni b cng ty v cch thc tng t|c vi
khch hng. Mt h thng thng tin tt v c kh nng to ra s lun chuyn
nhanh chng cng l{ nn tng xy dng mt vn ha s|ng to v{ trao i
tng trong doanh nghip.
1. Xy dng h thng qun l chia s thng tin v tri thc trn nn tng
Gmail
Tuy vy, xin gii thiu vi bn mt cng c gia tng tnh nng hot ng cho ton
b t chc v{ hn c mt ni chia s ti liu trc tuyn: Google Site (Hnh 28).
Google Site vn l mt cng c cho php mi ngi dng to dng cho mnh mt
website ring da trn cc mu dng sn do Google cung cp v chia s vi mi
ngi. Trong cc mu dng sn ny, c rt nhiu loi hnh ngi dng la
chn: dnh cho doanh nghip, mng ni b, v mc ch phi li nhun i vi
vic xy dng mng chia s thng tin trong doanh nghip, bn nn chn mc
Intranet (Mng ni b), theo c|c bc sau }y:
- Bc 2: Chn Google sites (nh hnh v trn), nu khng thy hin ra ch Sites
ny, bn chn More, sau chn Sites t menu x xung.
- Bc 4: La chn loi site. Chn Browse the gallery for more (xem thm trong
danh mc), bn c th chn theo c im ca trang hoc theo lnh vc hot
ng. Vi vic xy dng mng ni b, bn nn chn Intranet Site Template.
- Bc 5: Hon thin thng tin thnh lp site trong cc mc sau (Hnh 31).
ca cng ty. Ngi qun l ca website s c quyn cho php mi ngi xem
hoc ti ti liu.
+ Danh b (Directory): Danh b ca mi ngi trong cng ty, i tc, ngi lin
h, email, website u l ti sn ca chung doanh nghip. S rt ngn c thi
gian hn nhiu cho vic lu chuyn nhng thng tin ny nu doanh nghip c
mt danh b chung, c cp nht lin tc thay v phi in n.
+ Ti nguyn (Resources): Ngun t{i nguyn cng chia s trong doanh nghip,
v d tri thc, kinh nghim ca nhng nhn vin trong doanh nghip, cc quyn
s|ch in t v k nng l{ c s hnh thnh mt h thng tri thc c t chc
trong doanh nghip.
Cng ng chia s sch hay: http://www.downloadsach.com
Cng ng chia s sch hay: http://www.downloadsach.com
Cng ng chia s sch hay: http://www.downloadsach.com
t tin lm vic ny, min l bn chun b tinh thn cho nhng ch trch v
bit cch lng nghe, bn s c rt nhiu c|ch thc hin c nhng knh tip
nhn tng t khch hng hiu qu.
1. Tn dng ti a blog kch thch cng ng v khch hng tham gia bnh lun.
Khng qun truyn thng v knh blog n{y n khch hng.
2. Tip nhn phn hi qua c email v{ c|c phng tin trc tuyn kh|c nh
Yahoo Messenger, cc mng x hi bn ang s dng: Facebook, YouTube
3. S dng ng d}y nng tip thu kin kh|ch h{ng v{ lu li nhng kin
ny nhm xy dng d liu cho b phn marketing v bn hng.
khuyn khch nhn vin cp nht lin tc thng tin t i th cnh tranh (nh ~
nu trong Chng 3 v{ Chuyn 5). cp nht thng tin t th trng quc t,
bn khng th khng c tin tc t nhng trang thng tin chuyn ngnh ca th
gii, c bit nhng th trng ln nh M, chu u, Nht Bn Bn cng khng
nn nhng gii hn v ngn ng hn ch hiu bit ca mnh. Hy khuyn
khch nhn vin hc tt ngoi ng ch ng hc tp v cp nht. Tuy vy, cng
khng qun s dng nhng cng c c sn v min ph cho vic dch thut nh
Google Translate khng b qua nhng tng v cng ngh mi trn th gii.
Bn c th tham kho thm Chuyn 9.
CHUYN
Payvment: Mt cng c thng mi ton din gii php e-store, cho php bn
to cc ca h{ng ring bn sn phm trc tip t Facebook. Bn c th d
dng thm danh sch cc sn phm mi, to cc danh mc, ti ln hnh nh sn
phm, thm ty chnh HTML v nhiu hn na.
- Khng th s hu chnh tn min ca mnh (do ngi mua gip khng chu tr
hoc ~ |nh mt). iu ny d gp vi tn min quc t khi chng nhn s hu
ch n gin l mt xc nhn v mt khu truy cp quyn qun tr c gi vo
email.
V vy, trn ht, phi coi tn min l mt ti sn quan trng ca doanh nghip v
l mt phn ca thng hiu. Doanh nghip phi xy dng cho mnh thc bo
v thng hiu v tn min ngay t nhng ng{y u mi thnh lp.
Bn mun c website lm g?
- To uy tn vi khch hng
Bn s lm g trn website ?
- Bn hng
- Thu ht s ch
- To dng cng ng
}y cng l{ iu hon ton khng nn. Khng ai hiu r website ca bn, nhu cu
ca bn bng chnh bn. Chnh v vy, dch v thit k web ch l mt phn trong
ton b d n website ca bn. Vic ca mt cng ty thit k website ch dng li
:
Cng ng chia s sch hay: http://www.downloadsach.com
- Xy dng website
- H tr bn vn hnh website
Bn s c mt website tt khi:
- C s chun b tt v nhn s
TH NO L MT WEBSITE TT?
Vi i tng nhm ti l nhng ngi mua nh, thu nh, ch khng phi gii
kinh doanh hoc mi gii bt ng sn, mt website bt ng sn tt phi n
gin, y thng tin v nh{ t, tin tc lin h, hnh nh i km v{ quan trng
nht l c th tm kim c theo nhiu tiu ch kh|c nhau nh: khu vc a l,
gi c, din tch v{ c gp ch nh ch khng phi qua trung gian. Ngoi ra, do
c tnh cnh tranh cao, vic la chn nhng t kha c th ca trang v nhng
t kha mang tnh th trng ng|ch s c cc cng c tm kim nhn bit tt
hn.
Mc d ph thuc rt nhiu vo nhm khch hng nhm ti, nhn chung website
mua bn hng tiu dng ngoi vic gii thiu sn phm, dch v ti ngi tiu
dng cn phi to ra cm xc mua hng mi ngy, thm ch thay i hng gi.
Cng ng chia s sch hay: http://www.downloadsach.com
T}m l ngi tiu dng thng thch khm ph, so snh v chia s trc khi mua.
Cm xc v tri nghim mua h{ng cng nh gi| c tr thnh cc nhn t quan
trng nht. Mt kh|c, i vi nhng website bn nhiu mt hng khc nhau, vic
xy dng mt c ch tm kim tt cng l{ u tin s 1. Mt website mua bn hng
tiu dng th{nh cng thng c nhng tiu ch sau }y:
- Thng tin y (thng tin sn phm, dch v, nh cung cp, cht lng hng
ha, ph vn chuyn, phng thc thanh ton)
- C t vn v h tr mua hng
3. Website v du lch
- Hnh nh p
Vi khch hng
Vi i tc
- Chnh sch hp tc
Vi cng ng
Vi doanh nghip
- Thng tin v ngi gh thm trang (Visitor Overview) (s lng, trnh duyt h
s dng, s trang bnh qun h gh thm)
Cng ng chia s sch hay: http://www.downloadsach.com
- Thng tin v nhng trang c khch hng xem nhiu nht theo th t t trn
xung
C Google Analytics trong tay nhng khng hiu ht ngha c|c thng s ca n
l mt thiu st ln. Mi thng k u cho bn mt thng ip c
ngha thc s cho hot ng kinh doanh ca bn cng nh nhng chin lc ti
u ha cng c tm kim (SEO), marketing trn cc cng c tm kim v c chin
lc marketing ngoi tuyn m bn thc hin.
Cng ng chia s sch hay: http://www.downloadsach.com
Nu s ngi thm trang cao nhng s lng trang h xem cng thp, t l ngi
quay li khng cao, c ngha l{ h cha thc s cn sn phm ca bn.
V vy, khi xem xt nhng yu t lin quan xung quanh Visitor, bn hy nghin
cu nhng thng s kh|c nh Bounce Rate, Page View, Average Time on Page,
New Visits, Map Overlay c ci nhn xu chui v vn .
Vic xem nhiu bn thng k hng thng v so snh s khin bn mt nhiu thi
gian, trong khi Google Analytics hon ton c th gip bn thng k qua thi gian,
Cng ng chia s sch hay: http://www.downloadsach.com
Sau khi thc hin cc chin lc online, nhiu doanh nghip khng s dng
Google Analytics o lng hiu qu. H khng tr li c ngi thm trang
tng ln do nhng ngun no, h n t }u v{ h c vo li khng.
Cng ng chia s sch hay: http://www.downloadsach.com
V d: Bn kinh doanh trong lnh vc thi trang, t kha bn la chn cho trang
l: thi trang p, thi trang h{ng c, thi trang nhp khu Nhng khi quan
st trn Google Analytics, bn thy t ngi tra nhng t m{ tm ra bn, h li
tra nhng t nh bt nhp khu, h{ng c ma thu 2011.
Bit c nhng vn m khng bit cch ci thin tnh hnh sau khi xem thng
k trn Google Analytics l sai lm ln nht.
- Thi gian thc: Mc d mi bn th nghim, tnh nng Thi gian thc trong
Google Analytics t ra hu ch c bit vi nhng trang c s lng ngi vo
ln v n cho bn theo di c nhng thi im trong ngy c nhiu ngi gh
thm trang web, trang n{o c vo nhiu nht v thi gian ngi dng li
trn website ca bn
- Nhn khu hc: Cho bn thng tin v ngn ng ngi dng s dng, ngi dng
n t a im no (c th trn phm vi ton cu v theo tnh thnh ca mt
nc) c nhng nh hng pht trin th trng hoc m rng th trng
mi hoc gia tng hot ng marketing trc tuyn trn mt th trng hin ti
- Hnh vi: Cho bn thng tin v t l khch mi so vi nhng khch quay li, Tn
sut, gn kt. Khi xem xt hnh vi bn nn lu : nu t l khch mi nhiu
hn nhiu ln kh|ch c i khi khng hn l mt tn hiu tt v iu c th c
ngha l{ ngi dng vo mt ln ri khng bao gi quay li cao. Ngc li, nu t
Cng ng chia s sch hay: http://www.downloadsach.com
- Lung truy cp: Tnh nng mi ny cho bn hiu hn v hnh vi khch hng v
lm nn tng cho bn xy dng mt chin lc ni dung ph hp. Bn s theo di
c kh|ch gh thm i t trang no ti trang n{o, trang n{o c xem nhiu
nht
I. L G?
Tuy vy, im hn ch ca phng thc n{y l{ lc n{o cng phi c ngi hin
din chat, ch mt ln khch hng thy nick ca bn sng m bn khng tr li,
h s mt nim tin vo dch v trc tuyn ca bn. gii quyt vn ny, cch
Cng ng chia s sch hay: http://www.downloadsach.com
Chat trc tip l mt gii php thc s hu hiu cho nhng doanh nghip va v
nh, doanh nghip mi thnh lp.
nng mi, khuyn mi cho kh|ch h{ng th}n thch cng l{ mt phn khng th
thiu cho hot ng chm sc kh|ch h{ng trc tuyn. Mt khi t ng ha c
c|c bc ny km theo kh nng c| nhn ha theo tng khch hng, bn ~ c c
hi thu c 80% li nhun t 20% khch hng thn thit.
3. H tr bng in thoi
H~y ghi ngay ng d}y nng khch hng gi trong trng hp khn cp v
lun ghi nh rng, nu trc kia, khi khch hng khng hi lng, h ni vi 10
ngi xung quanh, gi c 500 triu ngi trn Facebook sn sng lng nghe li
phn nn ca h!
II. TI SAO?
ton cch thc truyn thng ta ang s dng; ngc li, chng b tr tch cc ln
nhau to ra nhng tri nghim tt hn cho kh|ch h{ng ca bn. Vy }u l{
nhng u im, nhc im ca chm sc kh|ch h{ng trc tuyn?
Nhn chung, Internet cho php bn lm vic v tin hnh kinh doanh vi khch
hng ca mnh n gin hn bi v c hai bn u tin hnh mi vic ch trc
mn hnh my tnh vo mi thi im trong ngy khng phn bit thi gian,
khng gian. Li th ca chm sc kh|ch h{ng trc tuyn l:
- Tit kim chi ph: Bao gm chi ph giao dch (so snh gia tin Internet v tin
in thoi, ph di chuyn n tn ni l{m vic ca kh|ch h{ng) v{ chi ph nh}n
s (so snh gia mt ngi chm sc mt khch hng vo mt thi im v mt
ngi chm sc nhiu khch hng vo mt thi im).
- Gia tng hiu qu: Do bn c th cng b cc thng tin v h tr mua hng, danh
sch cu hi thng gp khch hng t tm kim v t gii |p. T ng ha
c|c thng tin n h{ng cng l{ c|ch gim thi gian v{ gia tng hiu qu qun
l.
- Gia tng t l khch hng trung thnh nu bn khin cho cng vic mua sm trc
tuyn n gin v thun tin hn so vi vic mua sm truyn thng.
- Chi ph {o to nhn s cho vic chm sc kh|ch h{ng trc tuyn s cao hn rt
nhiu v }y l{ tng t|c gia con ngi vi con ngi trong mt th gii o,
khng c gp g, khng c th hin thin ch qua nh mt, ging ni hay n
ci.
III. NH TH NO?
- Phi cho php tng t|c trn website ca bn (bng cch to ra giao din cho
vic tng t|c, thit k website theo hng d s dng v quan trng hn l{
chun b mt i ng nh}n s cho hot ng tng t|c trc tuyn).
- Phi thng nht a tt c thng tin gip tng t|c ln mi trang con ca
website v{ ng qun gn v{o s in thoi.
- Gi email thng bo tip nhn thng tin/ n t hng ngay khi h thng tip
nhn nhu cu.
- Gi thng tin iu tra hi lng ca khch hng ngay sau khi bn hng v coi
}y nh phn dch v hu mi ca bn.
- Hy tng qu hoc mt quyn li n{o cho nhng khch hng trung thnh c
nhng li nhn xt tt v bn bn c th a ln mng (website, blog ca
doanh nghip).
- ng qun gn thng tin lin h km theo s in thoi hoc name card c nhn
ca ngi b|n h{ng trn h{ng ha c giao.
- Ghi li thng tin khch hng, cho php nhp thng tin vo form trc tuyn lu
trong c s d liu. Gi li chc mng vo nhng dp c bit.
S la chn cho mi hot ng chm sc kh|ch h{ng trc tuyn thuc v bn. D
bn chn hnh thc no, ch cn chm sc kh|ch h{ng tt, h s quay tr li. l{
im ging nhau duy nht gia chm sc kh|ch h{ng trc tuyn v{ chm sc
khch hng truyn thng.
Cng ng chia s sch hay: http://www.downloadsach.com
Vic tm kim mt danh s|ch i th cnh tranh trc tip l cc k quan trng, n
ging nh mt bc nghin cu th trng trc tuyn nm r nhng i th
ca mnh ang hot ng trn mng nh th no. Hin nhin, bn c th ngh n
vic tm c i th cnh tranh trc tip v gin tip. Nhng trc ht hy phn
bit:
Website ca i th
Cng c tm kim:
3. Nghin cu k website ca i th
- Ngoi vic nghin cu ni dung, tnh nng ca website v cch thc h ang
kinh doanh bng website nh ~ nu trn, bn cng c th xem t kha no h
ang s dng bng cch s dng SEO Site tools c{i t vo trnh duyt Google
Chrome, thng qua bn c th xem thng tin ca bt k website no v hon
ton min ph.
- Nu ang s dng mt cng c n{o nh s{n giao dch hoc mng x hi, bn
cng c th tra trn tm ra i th cnh tranh ca mnh. La chn danh
mc sn phm cng loi vi danh mc sn phm ca mnh cng l{ mt cch khc
tm ra i th.
6. Cp nht lin tc
Ngi xa c c}u Bit mnh bit ngi, trm trn trm thng: Hiu bit v i
th cnh tranh cng l{ mt c|ch thng minh hiu mnh cn lm g, t ph|t
trin mt c|ch c lp, t tin v ch ng nht!
Cng ng chia s sch hay: http://www.downloadsach.com
Nn tng n{y cng gip vic chia s ti liu tr nn d d{ng hn v{ vic tip cn
nhng mng ni b n gin khng cn phc tp.
- Gii php 1: Mua ti khon t chc ca Google vi chi ph khong 50 USD cho
mt ti khon trong 1 nm. Khi mua gii php ny, h thng email ca ton
doanh nghip s chuyn nghip hn nh vic c hng li t cc ng dng
ca Google. Cch lm ny ph hp vi nhng doanh nghip c kh nng t{i
chnh duy tr mt h thng email tt.
ti mt sn phm dch v khc mt trang khc trong cng website. Vic t link
sang trang n{y cng gip vic |nh gi| th hng c tt hn.
phn bit SEO v SEM, Chng 5, ta ~ tm hiu v SEM. Chi ph cho SEM c
th rt cao vi nhng ngnh phi cnh tranh mnh m, nn la chn c mt
th trng ngch hoc nhng t kha bt cnh tranh hn cng l{ mt cch tit
kim chi ph m vn nhm c v{o i tng khch hng tim nng mt cch
chnh xc nht.
- Chnh nhn vin ca cng ty l ngun ti liu v tri thc quan trng nht. Ch cn
mt bui hp nhm 3 ngi, bn ~ c th c ti 10 ch cho blog.
nhng ni dung kh|c nh mua thm h{ng, hiu thm v dch v khc ca bn
T m va phi s lng t kha cng l{ c|ch tt gy ch vi ngi c v
c cng c tm kim.
- Kch thch hnh ng. Truyn i mt thng ip kch thch h{nh ng trc khi
kt thc vn bn l vic nn l{m cng sc son tho ni dung ca bn c
n |p xng |ng. c th l li mi khch hng tim nng t thm cu hi,
mi h bnh lun phn hi hoc mi h s dng sn phm dch v. Nhng thng
ip ny nn ngn gn, sc tch v{ i km vi thng tin lin h hoc website (nu
bn ang vit bi trn blog).
Trong s ny c nhng cng c cho php s dng min ph, mt s khc bn phi
tr ph. }y chng ti xin gii thiu vi bn mt s cng c min ph h tr
chin lc t kha.
Sau khi phn tch v cn nhc cc t kha ny, trong thi gian i xy dng v
thit k website, bn nn m mt blog chy th nghim. Bn cn chun b ni
dung cho blog lin quan n sn phm v dch v ca mnh. blog Opera v blog
Wordpress s cho bn nhng ngun thng tin hu ch v t kha ngi dng c
th tm ra bn. L do la chn blog l v cc cng c tm kim rt u tin nhng
blog ny khi cho ra mt
Bn cng nn ghi nh rng vic s dng t kha khng phi l{ vnh vin nhng
cng khng nn thay i qu| thng xuyn, s rt kh cng c tm kim nhn
bit ra bn. Bn cn iu chnh chin lc ca mnh khi c bng chng rng
mi th ang thay i v nhng t kha khc s ph hp hn vi bn. Vic thay
i n{y cng nn linh hot v kt hp vi cc cng c nh Google Analytics trong
qu trnh vn h{nh website thy c rng, nhng t kha khch hng tm ra
bn ph hp thc s vi nhng t kha m bn dn tm huyt nghin cu v la
chn nhm m t sn phm, dch v ca mnh.
Cng ng chia s sch hay: http://www.downloadsach.com
Cng ng chia s sch hay: http://www.downloadsach.com
- Circles: Cho php ngi dng thit lp cc nhm khc bit t danh sch bn b
trc tuyn v c bit ha giao tip cho tng nhm. V d: bn b, gia nh, ng
nghip
- Sparks: cho php bn tm kim thng tin nhanh chng da trn nn tng tm
kim sn c ca Google.
Cng ng chia s sch hay: http://www.downloadsach.com
Cng ng chia s sch hay: http://www.downloadsach.com
Trc mt, mt doanh nghip mun tn dng Google+ c th s dng tnh nng
to trang web ca mng x hi ny. Ti ng link http://www.google.
com/+/business/, bn c th to mt trang web ca doanh nghip v lin kt vi
cc ng dng khc ca Google v Google +. Bng c|ch a cng khai h s ca
cng ty bn v kt ni mng li vi nhng khch hng dng Gmail, bn ang to
c hi cho mnh giao tip vi cc khch hng mt cch trc tip nht trn
chnh nn tng Gmail ca h.
Cng ng chia s sch hay: http://www.downloadsach.com
Cc nhn vin kinh doanh trn cc website c phn h tr trc tuyn thng gp
mt s li sau:
- nh ting Vit khng du: Mc d trong giao tip ngn ng chat, vic |nh
ting Vit khng du d hiu v nhanh, tit kim thi gian nhng khi giao tip vi
khch hng th hon ton khc. Vic |nh khng du thng lm mt nhiu thi
gian ca khch h{ng c v hiu ca bn nn hiu qu giao tip khng cao.
- Lm dng ngn ng chat trong giao tip: Thay v giao tip vi khch hng sao
cho d hiu, nhiu bn nhn vin kinh doanh trc tuyn qun rng mnh ang
trao i vi khch hng nn s dng nhng ngn ng nh: ri (ri), bao j a (bao
gi ) hay sr sis (sorry sister xin li ch) iu ny lm gim tnh chuyn
nghip trong s dng ngn ng ca bn v c th gy phn cm vi mt s khch
hng.
Cng ng chia s sch hay: http://www.downloadsach.com
1. Gii thiu
- Cc cng c s dng thng xuyn: marketing bng s kin, trin l~m, ng b{i
PR trn b|o ch v{ c|c phng tin ngoi tuyn nhng khng gi|m s|t c hiu
qu.
- i ng nh}n s kinh doanh v marketing lm vic chng cho, cha ho{n thin
k nng marketing trc tuyn.
3. Khc phc
4. Kt qu t c
- Blog: 30 bi vit mi thc hin trn cc blog Opera, Wordpress vi tng lng
truy cp ln ti hn 10.000 lt trn cc knh blog.
- Website: cu trc li thng tin, b sung ni dung v chun b cho nhng thay i
tng th ln hn. S lng ngi truy cp tng 200%.
- Thay i nhanh chng: Ngay khi nhn ra nhng sai lm v{ xu hng khng th
thay i ca marketing s, Wowparty ~ thay i ht sc nhanh chng v thc s
t c nhng kt qu t ph| bc u.
- Quyt tm thnh cng: Khng phi doanh nghip n{o cng nhn thc v thay
i nhanh chng nh Wowparty. Ngay sau nhng th{nh cng ban u, Wowparty
~ nhanh chng x}y dng li chin lc marketing li v xy dng thng hiu
bng c|c chng trnh marketing trc tuyn, v d Nht k Yu thng.
6. Nhng gi tr bn vng
Ngi ch doanh nghip sau mt thi gian kh khn phi ri b cng vic kinh
doanh ca mnh, nhng g anh cn li khng nhiu: Mt website khng th ha
gi, mt vi trang mng x hi l}u khng ai chm sc: Facebook, Blog v..v. Khi
quyt nh tr li kinh doanh sau hn 1 nm, ngi ch doanh nghip ~ suy
ngh v{ kt lun nhng ti sn cn li khng phi l tin, m chnh l nhng gi
tr tng nh o trn mng mnh ~ d{y cng x}y dng. Bt u tr li vi mt
vi dng gii thiu trn Facebook, ngi ch doanh nghip nhn c 2 n t
h{ng u tin. s tin ti khi ng li cng vic kinh doanh, ngi ch
Cng ng chia s sch hay: http://www.downloadsach.com
S thnh cng ca mt doanh nghip nh trn Facebook cho thy mt iu, mng
x hi khng ch ~ l{ ni qung co, website khng ch ~ l{ cng c marketing.
Nu doanh nghip bit cch giao tip, to dng cng ng v{ chm sc cho cng
ng , doanh nghip s c trong tay nhng cng ng khch hng vi tnh yu
thng hiu, s gn kt mt cch t nhin. chnh l{ x}y dng thng hiu
mt cch bn vng.
Cng ng chia s sch hay: http://www.downloadsach.com
Vic hng dn nhn vin mt cch trc quan sinh ng s gip cho vic tip thu
nhanh hn v{ hiu qu hn nhiu. Bn c th ni tt c nhng g mun ni, quay
video v c th km hnh nh, minh ha thm ch quay phim li nhng bc cn
tin hnh cng vic. Ti sn nhng video clip ny hon ton c th ti s dng
cho vic {o to nhiu nhn vin tip theo. Hy chnh sa v cp nht ngay khi c
Cng ng chia s sch hay: http://www.downloadsach.com
th. Tuy vy, hy ghi nh, l{ t{i sn ca cng ty bn, h~y a ln youtube. com
v{ knh ch Private, ch nhng ngi c bn cho php mi c
xem ni dung.
Nhng chuyn gia ca doanh nghip bn l ngun thng tin v tri thc qu gi|
chia s vi nhng nhn vin mi. Hy khuyn khch h chia s kinh nghim bng
vic vit blog. Nhng nhn vin mi s hng th khi hc t nhng ngi c kinh
nghim trong chnh mi trng ca mnh
PH LC
Tn ng dn
Tn ng dn
Nhn s: http://www.nhansu.com.vn
Vietnamworks: http://www.vietnamworks.com
M t ng dn
Tm kim i tc M: http://www.buyusa.gov
MT S TRANG WEB H TR
Cng ng chia s sch hay: http://www.downloadsach.com
M t ng dn
Kho ti liu h tr doanh nghip khi nghip vit k hoch kinh doanh ca
Microsoft: http://www.microsoft.com/business/en-us/
resources/startups/business-plans-entities/ how-to-write-a-business-
plan.aspx?id=fvk j1n0bI#Howtowriteabusinessplan2
Tn ng dn
Tp ch Nhp cu u t: http://www.nhipcaudautu.vn
Trang thng tin gip {o to nhn vin kinh doanh v gip nhn vin kinh doanh
t hc: http://www.nhanvienkinhdoanh.net
Cng ng chia s sch hay: http://www.downloadsach.com
ng dn
http://www.webs.com/
http://www.hpage.com/
http://www.wix.com
http://www.yola.com/
http://www.weebly.com/
https://sites.google.com
http://www.ucoz.com/
http://www.jimdo.com/
http://www.moonfruit.com/
http://www.youfreeweb.com/