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Sterling Gems
Sterling Gems
Sterling Gems
Project costs
1.Land and land development Rs 1,192,000
AREA (20” * 12.25”) = 245 Sq ft
3.Utilities Rs 53,000
Electricity (advance payment) Rs 50,000
Telephone (wireless) Rs 3,000
Total Rs 1,536,250
6.Pre operating expense
4.5% Rs 69,131
TOTAL Rs 1,605,381
7. Contingences
7.5% Rs 120,404
MARKETING MIX:-
a.PRODUCT:-
After a brief research we know that
the concept of jewelry in customers’ view is
going to change now a day. People mostly used
artificial jewelry rather than the gold. So we are
offering the artificial standard jewelry to our
customers.
Our special product is bridal
jewelry. We are offering the beauty of bride.
Along with this we also offer different kind of
jewelry like necklaces, brislets, bangles and
rings.
b.PRICE:-
c. PLACE:-
N/A
d.PROMOTION:-
TARGET MARKET:-
We can determine and segment our
target market in 4 ways.
1.GEOGRAPHIC:-
Region Asia
Country Pakistan
City Lahore
2.DEMOGRAPHIC:-
Age 10-50
Gender Female
Income 30,000-above
Religion All
Nationality Any
3.PSYCHOGRAPHIC:-
Social class middle upper
and upper
Lifestyle Brand
conscious
4.BEHAVIORAL:-
Occasions Regular occasions
Benefits Quality
Loyalty medium, strong
BUSINESS PROJECT IMPLEMENTATION
SCHEDUAL
MA JUN JUL AUGUS
Sr. no BUSINESS ACTIVITES Y E Y T SEPTEMBER
1. BUSINESS PLANS
2. FINANCE
5. SART BUSINESS