STERLING GEMS

Project costs
1.Land and land development Rs 1,192,000
AREA (20” * 12.25”) = 245 Sq ft

6 months advance Rs 192,000

Refundable security Rs 1,000,000

2.Civil works Rs 61,250

Roof Sealing ( 250 X 245)

3.Utilities Rs 53,000
Electricity (advance payment) Rs 50,000
Telephone (wireless) Rs 3,000

4.Office equipment Rs 50,000

computer Rs 45,000
credit card machine Rs. 5,000

5.Furniture and Fixtures Rs 180,000

Chair Rs 5,000
Counter & shelves Rs 175,000

Total Rs 1,536,250
6.Pre operating expense
4.5% Rs 69,131

TOTAL Rs 1,605,381

7. Contingences
7.5% Rs 120,404

Total project fixed cost Rs 1,725,785

Initial working capital Rs 1,000,000

TOTAL PROJECT COST Rs 2,725,785

Location:-

There is a quote that for a successful

business plan there are three very important points
“location, location and location”. We may change
our product, price, distribution and other strategies
but once we got a place it’s very difficult to change
it. So the decision of location is very important as
our business.
In search of better location for our
jewelry business, we visited many places like
liberty, fortrus, kareem market, moon market etc.
But they are not much standardized so we change
our direction and focused towards hotels. Because
we are going to target Lahore market and famous
hotels of Lahore are Awari, PC, Park Palaza,
Holiday inn etc, so we visited them and collect some
required information from that places and after
comparing all that things we select PC hotel for our
business.
MARKETING PROCEDURE:-
Before starting any kind of business
planning is essential to assure its success. Market
research also helps to address the risk in our
business and to decrease it. So we describe the
marketing mix, competitor analysis and market
segmentation as following to describe our business.

MARKETING MIX:-

In marketing mix we have describe the 4

P’s of marketing with respect to our business, which
are,
a.Product
b.Price
c. Place
d.Promotion
now these are explained one by one
with respect to our brand as following.

a.PRODUCT:-
 After a brief research we know that
the concept of jewelry in customers’ view is
going to change now a day. People mostly used
artificial jewelry rather than the gold. So we are
offering the artificial standard jewelry to our
customers.
Our special product is bridal
jewelry. We are offering the beauty of bride.
Along with this we also offer different kind of
jewelry like necklaces, brislets, bangles and
rings.

b.PRICE:-

Price is very effective point of

marketing mix. By the price we may address our
product in a better way. We are not just selling
the jewelry but we are offering them the value.
We are offering the style to their lives.
 Our target market is middle upper
and upper class and foreigner visitors so after
analyzing the market our target customers we
decided to fix our prices, value based. Because
they desire the value and high standard in their
lives and we have to satisfy their desires.

c. PLACE:-
N/A

d.PROMOTION:-

For the promotion of our brand, in

the start we will arrange a fashion show and
Iman Ali. After that we also develop some
promotional strategies time by time to attract
more customers which may also include some
sales promotion and social activities.
COMPETITOR ANALYSIS:-
Artificial jewelry is quite new trend in
the Pakistan and all the jewelry is imported by other
countries especially from China and India and there
is no standard out let of the artificial jewelry in
Pakistan.
But recently a Pakistani model
launches an artificial jewelry brand in DHA and they
are our competitors now. We can’t discuses about
the market leaders and followers and other things
because they are just at the introduction stage now.

TARGET MARKET:-
We can determine and segment our
target market in 4 ways.
1.GEOGRAPHIC:-
Region Asia

Country Pakistan

City Lahore
2.DEMOGRAPHIC:-
Age 10-50

Gender Female

Income 30,000-above

Religion All

Nationality Any

3.PSYCHOGRAPHIC:-
Social class middle upper
and upper
Lifestyle Brand
conscious

4.BEHAVIORAL:-
Occasions Regular occasions
Benefits Quality
Loyalty medium, strong
 BUSINESS PROJECT IMPLEMENTATION
SCHEDUAL
MA JUN JUL AUGUS
Sr. no BUSINESS ACTIVITES Y E Y T SEPTEMBER

1. BUSINESS PLANS

2. FINANCE

LAND & LAND

3. DEVELOPMENT

4. FURNITURE AND FIXTURES

5. SART BUSINESS