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Case Study 2 On Factor Analysis: Problem
Case Study 2 On Factor Analysis: Problem
Problem
Alpha Car manufacturers want to release a small car into the market. For this purpose
they have surveyed twenty respondents about their perceptions and image attributes of
small cars. Ten questions were asked to each of them, all answered on a scale of 1 to 7
(1 = completely agree, 7 = completely disagree).
Methodology
Data is self-generated.
A sample of 20 respondents is taken.
Factor analysis technique is used to determine the variables, which are to be
considered.
Quartimax rotation is performed.
Input Data
Table 1.1
S.No VAR VAR VAR VAR VAR VAR VAR VAR VAR VAR
0000 0000 0000 0000 0000 0000 0000 0000 0000 0001
1 2 3 4 5 6 7 8 9 0
1 2.00 1.00 2.00 4.00 4.00 1.00 1.00 4.00 2.00 1.00
2 6.00 5.00 6.00 1.00 4.00 2.00 1.00 3.00 2.00 5.00
3 1.00 2.00 1.00 4.00 4.00 2.00 5.00 2.00 5.00 2.00
4 4.00 4.00 5.00 2.00 3.00 4.00 3.00 4.00 3.00 3.00
5 3.00 3.00 3.00 6.00 5.00 3.00 3.00 2.00 3.00 3.00
6 5.00 4.00 4.00 1.00 1.00 1.00 2.00 2.00 2.00 4.00
7 2.00 2.00 2.00 3.00 2.00 5.00 3.00 1.00 4.00 2.00
8 1.00 2.00 1.00 7.00 6.00 2.00 2.00 4.00 3.00 1.00
9 4.00 3.00 3.00 5.00 5.00 2.00 2.00 3.00 2.00 3.00
10 6.00 5.00 6.00 2.00 3.00 1.00 2.00 4.00 1.00 5.00
11 7.00 6.00 6.00 2.00 3.00 4.00 6.00 3.00 2.00 6.00
12 3.00 4.00 3.00 3.00 3.00 3.00 3.00 3.00 2.00 4.00
13 1.00 2.00 2.00 3.00 2.00 2.00 2.00 3.00 1.00 2.00
14 2.00 1.00 2.00 1.00 1.00 1.00 3.00 4.00 2.00 1.00
15 2.00 1.00 2.00 1.00 1.00 5.00 3.00 6.00 3.00 1.00
16 2.00 2.00 2.00 1.00 3.00 2.00 2.00 2.00 2.00 2.00
17 4.00 4.00 3.00 6.00 5.00 3.00 3.00 1.00 4.00 3.00
18 1.00 1.00 1.00 1.00 2.00 1.00 2.00 6.00 1.00 1.00
19 3.00 2.00 3.00 2.00 2.00 1.00 1.00 5.00 1.00 2.00
20 3.00 2.00 3.00 2.00 1.00 2.00 6.00 5.00 1.00 2.00