eLEUOUSTE U RUECT Prof. dr se. Martelo Dujanié OSNOVE MENADZMENTASADRZAJ PREDGOVOR HUVOD U MENABSENT 11, DEFINICUA MENAD2MENTA, 13 DERNICHA MENADZERA 15 NACELA MENADEMENTA 114 RAZINE MENAD@MENTA, 1.4, Ton mensdmete apes is 1.42. Tporsmenadanents pest elbrge ipo 1.43, loge mena 1S FUNRCIONALNA PODRUCIA MENADEMESTA 2.PLANIRASUE, 21 FROBLEMATIRA MENADZERSKOG PLANIRANIA RL Rave pana, 212 Verma ttt pei 213 proce pine 214 Mine poeunts. 215 Tpon plmve 22, PREDVIDANIA, 23 STRATEGIISK! MENANDMENT 24 STRATEGUSKO PLANIRANIE 25 RAZINESTRATEGUA 251 Rorgeracishasexepie 252, Podeme sete. 253. Pankey 25.4 Dongoctiene tor obec aoe tee 25.41 Anu psiore slike ata 25542 anal mere shoe 2543 Povesome aerate ecb hoes 2544 Generane sere se. 26 TEORA ODLUUIVANIA261, Foam cata 252 Defmaene otha 253, Pedomo asian 1 Pods cluswane 2641 Probie woeciena 2642 Grete wodutnanys 2643. Reoegmcis esp ouan 245 Bike chews 258 Donen otha ORGANIZIRANTE 31 OBLINDVANIE ORGANIZACISKE STRUCTURE 32. STRUSTURALNA RAZMATRANIA 33, DEPARTMENTALIZACUA, 331 Tpdopeariscish cain 3.1 Farkas ugha ra 33.12 Divo arenes rk 3315. Maou organo stulcre 33.4 Proce orpnunsile sins 33.15 Meine eure 34 FASCON KONTROLE 3.8. SPECUALIZACIIA FOSLA. 4. UPRAVUANTE LIUDSKIM RESURSIMA, S.vOBENIE Su STILOMI VOpST¥A, 52. MOTIVACA 1 MOTIVATOR 5 TEORJE MOTTVACUE 5.4 FOSEBNE MOTIVACUSKE TEHNIKE Ss ONTROLA 1 FUNKE KONTROLE 62 PROCES KONTROLE. 53, SUSTAVI KONTROLE (4 TEMELINT SUSTAVT RONTROLE. 15. METODEI TEHNIKE KONTROLE 58. RAZINE KONTROLE. 157. NUBRILA PERFORMANSI Liat a oT é 63 83 o 70 7 9 Bt 88 ee sa 98 we 6 nz na us 1s 15, 14 Ww 19 et 163 18 tos 16 180 6 vs 13 PREDGOVOR Ove shi baba avo Oman nena kje se nuns sa egos Seutnin Sui jc Sapras mrad, Prometog tjdat Pocvaog ole Vlei vskih aa tai tai i ket, Da Beco adoro, saga ye merle buat oe ‘ae hj elesantl ma upieigo penne pduatem. to ath Gi mora shah omovee facie menednentn U tam lt Stet je patenn wt ie 1 preom die obra se pesblenate ososmensdenta sienahe peaomort apna na oom defi menadmer, Inerutiers, presi tpra menadtoerta, kc, ser Lula benndicr,temenaenke ene. drugs ijt rate problems mendeerog planets cli ayo anne primo ra plana pot Se die pe ‘an ume je mie tere odazey dU Semon To free erode pcan, eaegne sarasins play te mp tho pepe ces laa, eater onsen ol, U tren se ie shade prblemsta panna materi ‘juke de ve ona chet pstazeca Nap se cae ‘rods onus stim senator rele ogpacsh src, Figen precostne | atdenacma a tf poem psa honest ‘lho poten mal annie pene. csuram ce dieu cbedije peobleate sewhanp Ucn exeiilign eanais eration lh obs acor, ‘over perma upeane rperzajuma rin nos Ueto iene roberta voden Uae abnor be pentup voles, «zt ope tare mace, komanicrn, ‘serpessoi dno, pe, onli te hone ae rare 1 fet ae jel aadaje problertihs Iona, koje teebo Aa adver je no Ho je plaza esareno, U air ove Feerade e proces toners site iin konto te jee per Kako on tenog warps e abu bj clea it fn Sureenog menscament. Tene ye utes Pak dase Ph ‘Bintrevanin pesto komplelice meters, pment ve corndno mom ade, “Zeheaijenrecemetia hf sn sean pone de salvo ada ve poe Aor és ava via ein Seta pears opines de mtesa abate ve eps jo eh 1, UVOD U MENADZMENT1.4. DEFINICIA MENADEMENTA Sola od math dei eos je mendimane ol fad pose strat shusne da post lew koje ne ‘mops pos ao paesne penser Bo oeophalan does oordiachu pois poetinas ako se drtto pole platens eis ns shat « mnoge su epic shape ponale vet, sdstakensdimentaje portse saa Manadiment (Gig “Manag” poste ot “manse” = rab) 22 amcte defn nu race atin! Kao proces usmervania onataja dup pena deja orede- tga ~ Kap sbcvostuamervaie na postin otedenh eevs (one Patel sean). a proces Saori oko pronye eas psiovana ‘th posession ers {Coen " Menzel: ss pack drag ud is ‘Pongo! npn! sen leno” “Tenanetrkacjemerediventa koje aa umm defini Ite ert ‘enti prema eka ~ suatos ose lle cvs orate Ame toetitar I, Maui define menadment ho specs sap uc ht fe mca deo} mer woe prema safer ‘jv aaron deg ad Menadéent fe ao pom Komplekse, interdcpnaan | wienaa tx Menadiment i menader Mena je eo arlene elon (1) proces (2 posaye see ok, (3) estou, 8) marion cp) fee Stop deine easdament Yeo ray NO‘oes doe phy Mad ae ano ‘ene derompineminay ae ee apa ‘ofertas moiner peice, ‘mi Sun 5 pet dah so oc ape cea {oj sins eels etn ea nae snl Br ce mena pn eke Be Hae FRE Tiga poarch 2 chen pines, 5. Banos: 4 opener rene 5. romeo oso Meteora ac cs ooh rea ee mah ‘mente de se na sliededgj sick ae a Sika Kn aso menadment prevent Meter mvs pot of sso romjena oe au Keasvno esses mara eis pte poaen od ay de a ‘tan, 42h rag cin hrs resin plc Cosme ah (Egret Mange’; Rant ae, Hogi Mia Cn on 85, tant mir fil ripen oda da smplometrae prone ‘hampont Pomjee su bone eaatene. Ove scent aber or pore patos 1) pape sensu romjene 2) adsgursa se at male oromjene (Co alae we rx pashan ‘no Rod space drag evade mors orga sepa tid sd, prea tudo dakota aces toe spenaer cles ~ th Frordinejn: emai ciate ater lek a, svar pets Senna enim en re evn nee habs wget ene. Che singe ae Frac Unb ten Spe toe Sige ters penn need Revco emo Efkanon peda once mets pte 1 ngs Eee sd eigenen ee pe cht Meant on es ‘orcs clan crane leva mpi i ogres sts Menaiee mira sever cv Lrapanie ut ho rac egatingje ene fates etergeskh 3 or plod tops op ‘roses menaioata mor orp thos avai ea dh od pet1.2. DEFINICUA MENADZERA Mera: ima i role oer rents. On pln omnes apse anges oh be Roo Irs ose peruse ifn reuse Ce otrane est sen Gri juss Nenad ana bi vo ‘rome deficis menadeat oj vp ds, eater je ate Ls atare ne adhe rade se poe deus ch ‘a i race seiner: (qjegon pared) mh od hoa Sena dei acest pr, abe pei) Sty tein menalier je ore Hk, obs di sce ‘penaitere ules px’ CEO snunacoane bose renner stent psiots ma pois preusodre, awe iopesoine ‘eae tprftuh opntac baSos0 kine isomer, fe d wera teordh nani abr wang ‘Tisha mast dees erste eo pide canals pods 1 ojo dott: meade crane te ikea ae peor ‘Smage, proaucton manag eakeungmenaer 8d Met tak Saag ooake hoje sri atane merece dct enn ‘tu stograchor esa jen rr madi: Skt teen ke coguan gaa Take Sipe. Slt 2 Ranker nnn near sae j lo da aie avtenetbe sapmenog menace lee 1. Aktien vos esto pra astin 2 Ponnna radon oki sit te a poi rpoaene ma ‘ephet inowrern uj ce weatich 3. Mogaénost werarenj sokihgerformans: pode tebau bit Gpaihien sn poten renin cj emelie Doanae Sto pono fo ako te 4 Pi a mare kth performance eta po ‘peat spy uth wore ke peferanae spelen 113, NACELA MENADEMENTA, Prema Reter Drucker nats rendement ja mogub puto ss striae tol abthnost | pods Hoje sbubvee lose Skee a 1Menadineat sb lm bm neon miata tus Thode oscbrina omsedat a 2. Maraiment seb tga bla et aed peahba, ‘ur eubokodkonjeaen bles caesace 2.Fodunte more iii jlnostovne, eine | edaorsuce cove. Mita srsunnce pom bs davai jana tdvoloo vei de Sura ais vin Cie mer bites, js epee larva pote 4 Meradzat tars omogutt de pocuede | eek pojedint on fase inp ae kia pote Selo podusce sso se od ul react mers mani ko ‘Shan ate mse polvn. Ono mar bt cepnran aks do ‘meget Komen poedinata sdgvomor (ps akon poduncemersbaiareden upestovine Tuli 1 appor menadiest. Up tren sere ‘lest fe nee then Mena upto train pst, neache Bekman, prsodaot, ran Hh sve, nanish eae Menadier kote sheds nel Ko pe ja ne onan sece Bue! meade.1.4, RAZINE MENAD2MENTA Menai torte rskite sti da I obsneroje temeline femleje tu vin tem pein vel. sens, mai prio Sn, peraevdle, pesmi nepratnin. Medi, enact Felt is ii ero dou ei ean oder aka adr ada dessa ponie wl earner ‘err Inks apemanen oar ene, cam she od fk ral ero nd ith ara one poute remit, tse oxane rte aie U tom ee pode Flue orice meachnente#ipeke en 1.41. pow menadtimenta + aspen racing Pr cienica nendeiog po aerial rz po kao wit veralon dieeniocs senadaet. Rasika se st ine enadiments Lowes rik seat Sik Rpbaconerer nd te Mae report ssc et mn) ‘Woessner ‘Slit 3: Pia Whip aie wena Nevo ran menadéznena mote se organs ad lemonade os pep tj si sadn Posto nas enadas mish sie pri oy 8 jee npn sem rc Sl [a ee [eee oe ee ee ‘op menue (oe mentee) tine ene a 8} eration ego pueden Gel Nasir rebjednk peda ue deel CEO (Chie Execesne ‘Gtr nce pepe Tela eager on centers Inenierns u poavisy clr, ens arp 2 sae th (Shere, montorga ferrets cateme sola, tes densi ‘af Kge jets ma podzeee ao oe ‘iho enimen ee sabia ade’ Ma je uivtae anon sped Komniiaoje pence sa, obiawae eporaike sure ego pocenkog dub ei: proc fared carts hraks beam ponrars. Dia ie nego kas ene ‘hewn meinen cs anetees ma, js son es Zapaleog Mie management in mene na dno ain erence aerate aodaooral saponin pe edleu poze ij os senate st menacer seta, metadicr e adre, enter os maker, miter oda aan. Sede ‘um eau governs 2a plement hap tee Deu defies snesedament Ocerti Je ne Bh bodaeno tesco che dary dle lov ileana lino pore, aba Ss ed esa Hoi ower int Line management ne renner eho azoert 1 perma dobre Ono pr drags a meneerta,sy nae ba ho super se me sciatic ‘Soonte Nilo pant cust pomjo pih procedae 2 ‘rowane glace poodne, sagan eke ate | mot Srejepededeah Onin) sata va (oh, oat asec Eoatnde 142. Sposimanadimenta spelt dilokrugaodgovornost) ruta lg lw pov measiters menses a del nav nove oars Tj horssaes erence mene jena lhe sekalio ors mene Frankl mnudsr 9 oven 28 ie fap tna pene funkcake slate. Ts je aan alo dae wna chev ‘euisien pss aun ote te sac ren “ls suet markering ahee, ern, ance, anaroos, Tei esr Linjsk mena edger roe ho epee intr seocine atk pcan, du Stn mens pn i el ep sc ke ie. Cereal mendes su odgvorn ss acolo alls ho isa rie ink Projekt mensdten mje odgoiret (at pein tad ne eons bo tine serge dh bs sea) i feninee. Th i cgoornst ese tan Boje pele sen iio je losis w dna pi oraz era, 2 om cee at ako poduaece bade feduso erie rae ‘eb roms tonzotalanssrgusencsien sar De biupjein axtaro nj logy ak meader mre posed sine oe: bi haane Koncept “Teicha vin J spouabon de 4 hie teh posts pena pects prota pal ek We sips erate Humane yt je porbacetHamunicran iin ven Inds trace, Nees ek ree Koocepeuln eine pschnct aij edna ea cane oh panacea Napa feb ape ‘does oe tee menaer mor bi efkasanfeewon. Stuksrs mvdene Ue viene 2 pojedine aoe menadinents prsaninae pais asa be 5 il ut G iil WE ‘Sle 5 Pe oho i po race Teale br 5 eviive da od mateg eo mu daminaie tei, sod wets nto umaae 2 Ho Seg nica Laocepeipbe vst. 1.43. Uloge menace esr sie ior mend gp ie ose Pa 1 fei los 2) seerpereaas oe 3) og oon Svea log pein hoje nae or ao send ooje Rage hee ge madame pote Pa ims iy psa ‘yaa Stef Cp Pet Hi Be ik 1979 {ERIE sts nts 8S ec Ble SeInformachavlop roksan sition aesehorinemodtarnie «ean rguaseste hacia Genera eat We che 739 0g eloy ens eager s gs a alls 2 te iafrmactio oe: vlogs ome 2 mada, sega odnonte fone logs damopbrri. ‘iogaosabe 22 pao uke rene § pple exh sslernstintars hive, Vas misomanae piace Tpapeeme ote Incr ss pr re dt aes fe vumnjerese sara rag, ona sera dbo pani etna ‘ain dg Rasp oof wterpenree wage memedie loge ‘pects, logs ode wage soe ves. ‘Ula spent te ade cronliiton hoe super pu cteajestecash Supe, pepe kamen ‘Ulogs rede ise obose spore denims, te cals match omundiacjot tes, ‘log sib ta ves olan se nokia ifomacih vem. center ivan poten loge cannulae skin hoje oar dono enya pian shee Ptr eC mse hse Soa enn yi aga es eg cans ge Fodbocia use Hr, gs ses eng peg logs pda sul nerf semis Ut mete sonoma buna pot ete pte tao ss Ua sh crn ae gros dee tadnthe mone oa pa (logue oun er tn, cvenceih sds oss bites ace logs shlaars ros odo 4 nt tne 0 tome fake ‘espe viene prema be! gern ow oan ‘ler rent Un mit rcmenteoe sje bee eds oe Ulgspregoranes ue frmsln pregorarsaesnexadane dase rrr reas rtsce eiice mone mendier noe 1.5. FUNKCIONALNA PODRUCIA MENADIMENTA U tear x ae od pee Risomlnh pods mene ovence 1) laine, 2) oranzeseesubtrtans, 3) ape Iden poten (hoo), 4) eden jc su woe 5) hosrlicnjeetniacsk peracid, Navedene Fksionaa peda mops se pout potupe pode pie sais keane aka head pea Te mre wt muvee reds. Menaezon raped i © blemiskse var dan da eat wt =\ TATA Sia 6 is went wot oink eames! “ip menace le ween ll plniae |e Mall dane ane oneness ven Lowe treme aye orem Uo ha dee uproot She Ns fontale oe ol emane sremeno ag ingdenh sent osteo amolontle i agen Snot Se, Se 200,2. PLANIRANJE2.1. PROBLEMATIKA MENADZERSKOG PLANIRANIA Pasian je pr fink naests, Ro rai de ena J paces up podine tor Sinks, tg je eclio aaoe Seo eal se eons pak enemies Plaiasje je Feral pres utr wine, mje # loa padueisoradebatah tein sovarne taco recede ‘ae tlor lye podnova sh le Suet anja lta ites ma Kj plane mar det calgon deme seo materi ali anu = ‘ese podunet sada nla? ‘jes podaede a na a badagnost? Kao tar i Imo w id ey pan gna eo sone mir aks onastento models ecenloe nab ods Pasi emo si dn Hones rigs 2 gaia rer einer line Ograniens resus ure pate th esas ako ne dodo ‘novo nerdy sen sh posh ee 9) yee, Plain vet nie above spe ‘Nexo line wet kode pot pu, Sense en ote neti edna od arumeats veda a kleom. 2.1.5, Raine plane Prima soaks lark nee ease remnant, Tika eantop mato koesena mld nensnets toys talae neva tea oprstvn plane Proce none zp of ha ore lake pamide ete pera dae ~ cop meandament denna Loe Tin Baa 1-1srgpsnks plane (ea, mas, clive, ate). hole «at ‘srl ny aaa sdvan opecoin Pha a rua dn je ic be swpriresman//”\\ sre rata ae narenat wo mona Lower Fe sagne aetna rn ‘Sita 7 Rte pane Stents rasna planon je stags estemo conse, te sara va icine wratenje Cure tj Sef ove ain Dienn ne ema aptnah tan) pods a spk ve ‘sbion foreman ofismorseflemon Dasara idee seis in para uyeie Faleoetnesraepe some dees up aka pace ree ‘evar chr, Soha jt step da makina shore ‘reno koe pocuace anew tors oe kane, Woo 3 seb ple kje mse rasa eaten alin ke drole de aga drag Mada ken chars) oko, ‘kita rca planone proved atraepshe cljeve_ pj raza dels pode, metic om fink, bao fo 9 ‘sexzmaye | a, mate prude | drag. efi saa shoot koje ako ov sh cnc bet a oe femal soateg i lies Operation aia plana endies 22seiiteprocdae pote, thoi ev ace Saale suis acne menses ‘seen jo rnb dt a os prion eo see ‘spn ction poten pain esas el Ska od ween in pln wala = aj ode a ‘emi tm eheuspene Finn be spree sak de 2.1.2 Vemensihorzont plantonia awe emia, al ef a ‘deedenan vemeniom ntl. Vjroaet da ce to sane Bit | ‘ortigso e popersonlos verenssm borane pian Sto fe fon ac verte ee, a je on dl te wrens digs Flranop sant mais Segment orizat nana proved setae das rae (2) dagoratn, 2) sredajorsino (0) ketone rable plana Dugoroine raadobleplnizeje sino sbubrais remensko r= stead pet do dae gina. ae pln in vite ara prededaa + tigladion a she hjote pee buds ou stn pride ‘enol ano rh rane pedsifane pueblos Seedsjoroio nda planivnja oiéno chuhwis stemensto rnedoble of fede o pet rosin, Ty plane tds dagorotnor alms Speen oaiedejen sede f atin roses poston cee Kratorecas ratdobije plairnja cbieno sbunaca vremenako randble of ose dann tw aos mi obo se lle snes od peste plncra. Dok se sav plier dnase a8 Selokupeo kerosene bio ged dap se stn Zona eon ‘bootie, dese operat sent acnove nace ankbhe ren, ‘Sel, soadas yentn, veal), cat a myo dan Iemeds cavedenhplanora mors porto jer, «wns move ‘medica poveznos 2.13. Proce pleakania Bazoea proces plete sige horn plane dg sen "eat. Dagar plan je stress plan, edna plan J akc, ' Katorot! pan fe oper Rios cl proces pia sen je fhstar porns vee rat esto pet svat era procent nana, je pranano ne ssme Lome |e HS La “Site 8 cnn haa proce pn rsa Sues pls prose pov, goer ey placa, Zag oot ccpnitacin tes Sati hostinnt nedor sie ce bho Dromeoe ose Kokurent edad vite ane | sine, U [rovedenytakveanle npc presse oa me ole, Io take rojenje Interne mopucno Se mide ut date? Sto ada Batreno ma pith | mogsartinsornce dat kaptales wa gener pln oj es etl egal 2) Posoenie cor Fev formal eeu plas pasar ce. Hiri i= 3 posing 8 aou sre pls, amen manson operating anions, Setegsh cer as orem presets, Ont porn pant dhe tpeed§ lonkarnsjon. Tyan svainpa af Praca je w bli spe powatis iver, tts ule rte (Gperatvacifesstnjenezn prem ilaenat On pomcrgeiec alcool tee rss Efsunst na wins prov sar ens eiiom otaben, [flamos se does at dobro anes eva i meh € dno tps ewe 3) Odeeianje\ sor skernatinh prvac sae Nekon sto je poanls clive orgnizacin mors entice ternative pace sce lawo onrere Uma srs fnjvect now je pronatenesterativih prem ne, may odedians Ko emboli. Ora ach alters proces edna 4) Foraliranj deri slanora Neon je eal peach fomeania soe Fras shertime pene (Ox plow poms onic de sede arma pote oa lj e et ne eo eb Kd eon ns desir ‘hot sma bitakoeb peat plano, Neca kampas Forenie bnthesine again eve 5) Bang lana 2nd or proces plans peda Bo la, Ont Sean pan koe poste bch jer oe be erat 3 KGiaemogehoatin akon Tokbndcing panne rete lies. ‘ote pelo esos do foanckog protec atin pea tj sen kg op tell reat pad dae sla Ft kee Fa, ats} — omar redo nek a egsunsopae U Kets menodaena omnes seuss, ‘Si pon situ outst pseline bacon aj oor ‘ane pauses fl near bccn, Via mabe defi Lao jane eddie beds dossins dna Saori Sehr esa, eta oj sx poses bo enti peta poleme kot sje ma pot ema Saree Pred atl dist esspomdemenadienty dag poets podeubuccrs eda seine oem tubo hye ai Vij eda riod ein sak rsa sont sts dove pag nai vrata. Vee ‘Pesialnes snals (Sle Ie] dovlae do rarane oe ‘ainsi esha 215. Tipo planova Poston sit gor lings, mab a tom a. Nae go plosve save de le, sei pl,