CHAPTER 1

INTRODUCTION TO ENTREPRENEURSHIP
 3. Market

2. Product 4. Organisation

ENTREPRENEURIAL
PROCESS
1. Business Idea 5.Group
Expertise

7. Customer Relations 6. Group Commitment

Entrepreneurship? Entrepreneur?

Businessperson?
 What is an Entrepreneur?
Originates from the French word entreprendre
which means between- takers or a gobetween;
one who is willing to take on or try something
(Mohd Salleh et al. 2005).
According to the Kamus Dewan (2005), the term
entrepreneur comes from the Malay word, usaha.
There have been many definitions of entrepreneur.
It appears that there is no standard definition of an
entrepreneur.
Approaches of Entrepreneurship

Economical Sociological
perspectives perspectives

Psychological Islamic
perspectives perspectives
 Mokhzani Mahathir Azman Hashim Kamarudian Meranun
Mokhtar Bukhari Shahril Shamsudin
RM980 juta, no. 15 RM870j, no. 17 RM635j, no. 20
RM2.75B, no. 8 RM1.05B, no. 12

Hamdan Mohamad
Abdul Hamid Sepawi Nazir Razak RM145j, no. 50
Elena Azlan Shah
RM200j, no. 41 RM167j, no. 43 RM147j, no. 49
 BUSINESSMAN vs ENTREPRENEUR

BUSINESSMAN ENTREPRENEUR

Starts a business from an existing idea or concept Starts a business from his own unique idea or concept
Involve in selling-buying activities Involves in self-invention
Has many business rivals His business rival is himself
Focuses on competition Focuses on cooperation
Is always busy on his business busy-ness Is only busy in preparing his new enterprise
His business gives him a living Gives life to his business
Traditional Innovative and revolutionary
Stays safe Risk taker and accountable
Worried Self-satisfaction and success, passion
Profit-oriented People-oriented (i.e. employee, customer, public)
Has an active income or profit Has a passive income or profit
Hire people to increase business productivity Hire people to give them productivity
A market player A market leader
Not a financial freedom type Has achieved financial freedom
Only gives importance to a part of the business world Gives importance to the business world as a whole
(atomistic) (holistic)
WHY DO PEOPLE BECOME
ENTREPRENEURS?

Ability to fulfill personal goals

Desire to be independent and interets

Potential financial
Family matter
opportunities
 COMMON CHARACTERISTICS OF SUCCESSFUL
ENTREPRENEURS

Self-awareness Know your personal brand

Risk orientation Take on challenges
Creative thinking Think through possibilities and practicalities
Advocacy Promote the business
Profit orientation Focus on business outcomes
Learner Be a perpetual learner of your business
Self-Efficacy Be self-reliant
Activator Be a self-starter
Delegator Multiply yourself though delegation
Relationship Build relationships
 ENTREPRENEURSHIP PROGRAMMES
IN MALAYSIA
ENTREPRENEURSHIP PROGRAM IN MALAYSIA
MaGIC
1Malaysia Entrepreneurs (1Met)
Corporate Accelerator Programme
Pre-Commercialisation Fund
Specialised Food Processing Course
Entrepreneurship Development for Orang Asli Community
Incubator Skills Training for Single Mothers (I-KIT)
Exporters Training Programme
Specialised Food Processing Course
Youth Entrepreneurship Programme (Business and Agriculture Business)
Entrepreneurship Sector of Entrepreneur Development (ESED)
Sponsored Programme by SME Corp Malaysia
Sponsored Programme by TEKUN
Cyberjaya Living Lab Accelerator Programme