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  • Assignment: Mittal School of Business

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    Vivek Dwivedi
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    This document outlines an academic assignment for a product and brand management course. It provides details of the assignment such as the course code, title, faculty member, and evaluation criteria. Students are asked to analyze a dead brand allocated to them and develop a rebranding and repositioning plan to revive the brand. They will be evaluated on their introduction and history of the brand, analysis of its current situation, and proposed brand reviving strategies. Reference materials are provided.

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    13530 Dead Brand

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    This document outlines an academic assignment for a product and brand management course. It provides details of the assignment such as the course code, title, faculty member, and evaluation criteria. Students are asked to analyze a dead brand allocated to them and develop a rebranding and repositioning plan to revive the brand. They will be evaluated on their introduction and history of the brand, analysis of its current situation, and proposed brand reviving strategies. Reference materials are provided.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    5 views3 pages

    Assignment: Mittal School of Business

    Uploaded by

    Vivek Dwivedi
    This document outlines an academic assignment for a product and brand management course. It provides details of the assignment such as the course code, title, faculty member, and evaluation criteria. Students are asked to analyze a dead brand allocated to them and develop a rebranding and repositioning plan to revive the brand. They will be evaluated on their introduction and history of the brand, analysis of its current situation, and proposed brand reviving strategies. Reference materials are provided.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 3

    LOVELY PROFESSIONAL UNIVERSITY

    ACADEMIC TASK NO. 1

    Assignment
    Mittal School of Business Faculty of Management

    Name of the faculty member: Mr. Ashwani Panesar

    Course Code: MKT622 Course Title: product And brand management

    Class: PG Term: iV Section: RQ7E20 Batch:2015-17

    Max. Marks: 30 Date of Allotment: 19/03/2017 Date of Submission: 24/04/2017

    S. Roll No Objectives Topic Details Evaluation Expected


    No of Parameters outcomes
    Academic
    1 Activity
    Ability to Students will be provided Introduction to It will develop team
    prepare Re- with a dead brand brand:5 marks, work, analytical and
    branding, allocated to them by the history of brand: discussion skills among
    repositioning course instructor and they 5 marks, Analysis students
    plan for have to analyse the of current
    sick/failed situation and frame the situation: 10
    brands using strategies to revive that marks, Brand
    appropriate brand again. reviving
    framework of strategies: 10
    proposed marks.
    strategies
    For cases, please refer book: INTERNATIONAL BUSINESS: COMPETING IN THE GLOBAL MARKETPLACE
    6th Edition, McGrawHill Publication.

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