INTRODUCTION OF LAKME UNILEVER

Lakme is the Indian womans Beauty Sutra inspiring expression of

her uniquebeauty and sensuality.Lakme brings expert products and
services that are borne outof true understanding of the needs of the
Indian woman. They help the Indianwoman in expression of her best self
sensual, original, expressive, alive andintuitive. Lakme inspires her to
unleash the potency of her femininity, beauty andsensuality

Key facts

Lakme was the first major beauty brand in India and takes pride in
being the experton Indian Beauty for over 50 years. It is complete beauty
brand spanning colour cosmetics, skin care & hair styling products and
extending to beauty servicesthrough the network of Lakme Beauty
Salons. Its bond with beauty and fashion ismanifested through the
Lakme Fashion Week, which is now the largest fashionevent of its kind
in the country. Lakme has a foot print of over 1200 assisted salesoutlets,
which is the largest span of outlets with Beauty Advisors in the
country.

Our vision

Unilever products touch the lives of over 2 billion people every

day whether that's through feeling great because they've got shiny hair
and a brilliant smile,keeping their homes fresh and clean, or by enjoying
a great cup of tea, satisfyingmeal or healthy snack.

A clear direction

The four pillars of our vision set out the long term direction for the
company where we want to go and how we are going to get there.
We work to create a better future every day
We help people feel good, look good and get more out of life with
brandsand services that are good for them and good for others.
We will inspire people to take small everyday actions that can add up to
abig difference for the world.
 We work to create a better future every day.
We help people feel good, look good and get more out of life with
brandsand services that are good for them and good for others.
We will inspire people to take small everyday actions that can add
up to abig difference for the world.
We will develop new ways of doing business that will allow us to
double thesize of our company while reducing our environmental
impact
Purpose & principles
Our corporate purpose states that to succeed requires "the highest
standards of corporate behaviour towards everyone we work with,
the communities we touch,and the environment on which we have
an impact."
Always working with integrity
Conducting our operations with integrity and with respect for the
many people,organisations and environments our business touches
has always been at the heartof our corporate responsibility.

Positive impact
We aim to make a positive impact in many ways: through our
brands, our commercial operations and relationships, through
voluntary contributions, andthrough the various other ways in
which we engage with society
OBJECTIVE OF THE PRODUCT

The primary motive is to understand the branding strategies

and of thecompany to promote its No. 1 in cosmetic.

The secondary motive is to understand how the company

overcomes thechallenges put forward by the rival companies on

competition promotion andmarketing strategies of its product.

It was impossible to gather the current sales of Lakme and the

currentbranding strategy applied by the company because as

a part of secretinformation of the company they have not disclosed it.

It was impossible to gather the current sales of Lakme and the

currentbranding strategy applied by the company because as

a part of secretinformation of the company they have not disclosed it.

It was also not possible to know the top position in the sales of

cosmeticsthis year, as the company has still not come up with its facts and

figures.

Lakme History & organizations

overview
Despite tremendous growth and buzzword in the past few years, it
is generally agreed that India is not to ready to support startups and
foster an innovation oriented environment. The number of Indians
who have made it big in Silicon Valley reiterate how they would
never be able to do what they are doing had they been based in
India. Entrepreneurs (at least the ones born without a silver spoon)
who are based in India bemoan how difficult the journey of starting
up is, how people dont tend to give new ideas a chance and how
everyone fears failure rather than treating it as a valuable learning
opportunity.
Yet there was a time, long before incubators and venture
capitalists, when single individuals, without any resources so to
speak of, created empires. Others came up with ingenious ideas
sans social media. It was a time before the word startup existed
and, in some cases, it was a time before the nation itself existed. It
was in the time of history.
Dabur:
Diseases like cholera, malaria, dengue, plague, etc, were deadly
epidemics that could wipe out populations if not checked in time.
Born in 1856, Dr. S.K. Burman, a physician from Bengal, prepared
natural and effective cures for these diseases and travelled far and
wide to dispense them among the poor and the needy. Most of his
patients were villagers who, but for him, would have no access to
healthcare. Soon the good doctors name spread far and wide

(word of mouth being the social media of those days), and he

became famous Daktar Burman. The Da of Daktar and Bur of
Burman somehow entangled to produce Dabur.
In 1884, Daktar Burman set up Dabur from a small house in
Calcutta where he sold his natural medicines commercially. His
vision was good health for all.
Daktar Burman passed away in 1907, but Dabur continued to
thrive. Today, a hundred and thirty years later, it has grown to be
the largest manufacturer of Ayurvedic medicine in the country,
apart from being well known for many other wellness products. It
is still managed by the Burman family. But in 1998 they began
handing over the management of the company to professionals and
downscaled their direct day to day involvement.
It was the early 1950s. India had just won her freedom and the
economy was shaky. Upper middle class women were spending
valuable foreign exchange on western cosmetics while the more
middle class women had no access to quality makeup because of
non-availability in the Indian market. Prime Minister Jawaharlal
Nehru approached JRD Tata to come up with a solution. Tata, the
always hungry entrepreneur, took on the challenge ecstatically. The
biggest difficulty was coming up with a brand identity that appealed to
both classes of women. He settled on Lakm, taking the name from the
French opera of the same name. Funnily the name is a western take on
the Indian goddess of wealth Lakshmi. But, as this article puts it,
Lakshmi lipstick or Lakshmi kajal would never have worked with the
Indian ladies who were used to buying foreign cosmetics.

This being the first time an Indian cosmetic company was being
founded, extensive market research went into determining the
needs of the Indian skin and colour. Experts were hired from every
field. In 1952 Lakm started as a 100 per cent subsidiary
of Tata Oil Mills. Simone Tata, the French wife of Naval H. Tata,
joined as managing director in 1961 and rose to become its
 chairman in 1982. Being a western born woman who had made
India her home, she understood the core formula of the brand and
was instrumental in shaping Lakm into the household name that it
became. She was appointed to the board of Tata Industries in 1989.

Observing the rapid growth in the retail sector, Tata sold Lakm to
Hindustan Unilever in 1996 for 200 crores. They imagined that a
dedicated FMGC company would be able to do better justice to the
brand.

Hamdards Rooh Afza:

This is an un-missable name on this list, given that Rooh Afza is

beloved both in India and Pakistan.

Hakim Abdul Majeed was born in 1883 in Pelivet,

India. He hailed from a family of Unani practitioners, a
traditional form of medicine practiced in Middle East and
South Asian countries. He grew up being a proficient in
the art as well. It bothered him immensely that each
Unani practitioner would closely guard their recipes and
only sell their medicine to their select roster of clients.
He wanted everybody to benefit from the time tested
medicines of Unani. In 1906, he opened a small shop in
the by lanes of old Delhi and christened it Hamdard,
meaning, close companion and sympathiser in pain.

Lakme financial performance

 2003 2003 2003 2003
Period Ending:
31/12 30/09 30/06 31/03
Total Revenue 427.97 401.29 318.59 305.97
Revenue 427.97 401.29 318.59 305.97
Other Revenue, Total - - - -
Cost of Revenue, Total 188.13 185.02 136.13 130.76
Gross Profit 239.84 216.28 182.45 175.21
Total Operating Expenses 390.2 379.41 291.58 292.32
Selling/General/Admin. Expenses,
74.48 67.45 54.56 36.58
Total
Research & Development - - - -
Depreciation / Amortization 7.41 7.56 6.79 6.4
Interest Expense (Income) - Net
- - - -
Operating
Unusual Expense (Income) - - - 24
Other Operating Expenses, Total 120.18 119.39 94.1 94.59
Operating Income 37.77 21.88 27 13.65
Interest Income (Expense), Net
- -0.02 - -0.19
Non-Operating
Gain (Loss) on Sale of Assets - - - -
Other, Net 24.76 23.59 26.15 4.82
Net Income Before Taxes 62.53 45.45 53.16 18.27
Provision for Income Taxes 9.8 9.69 10.62 -3.49
Net Income After Taxes 52.73 35.75 42.54 21.77
Minority Interest - - - -
Equity In Affiliates - - - -
Net Income Before
52.73 35.75 42.54 21.77
Extraordinary Items
Total Extraordinary Items - - - -
Net Income 52.73 35.75 42.54 21.77
Total Adjustments to Net Income - - - -
Income Available to Common
52.73 35.75 42.54 21.77
Excluding Extraordinary Items
Diluted Weighted Average Shares 13.85 13.85 13.85 13.85
Diluted EPS Excluding
3.81 2.58 3.07 1.57
Extraordinary Items
DPS - Common Stock Primary Issue - - - 5.21
Diluted Normalized EPS 3.81 2.58 3.07 2.7
Lakme market overview

Top 10 Lakme Products in India You Need To Buy with Reviews and
Prices

By Contributor: Roshni

Lakme, a brand synonymous with that of Indian makeup and

beauty. Lakme, a brand that has been around since before any one of us
were born. Lakme, a brand that weve all watched being used by our
mothers, aunts and sisters. Lakm, a brand with which most of us have
started our makeup journey. Lakme, still one of Indias most popular,
most trusted brand when it comes to makeup and skincare! So here it is,
a sole dedication to our favourite makeup brand Lakme, with the top 10
products that this age-old brand has to offer in India. The list includes
reviews on both skin care and makeup from Lakme with prices.

Girls, you have to agree with me on this. No matter how many

brands are launched in the Indian market, no matter how many
international (albeit, expensive) products battle it out on the makeup
shelves, Lakme is one brand which has not only stood the test of time,
but also made a special place for itself in our hearts. I dont think that
there is a single girl who has not used a Lakme product ever, or isnt
using still!

Lakme Eyeconic Kajal Shades: Green, Blue, Grey, White, Brown and
Black

Somethings in life are meant to be simple. Like the shade names of

the new kohl pencils by Lakme Eyeconic. Not jungle queen, icey mojito,
choco blah blah..just simple green, blue, brown, grey, white and white.
Saves you a lot of trouble of making memos in your phone. 4 out of the
6 shades have already been reviewed on VNA in detail with
corresponding swatches on eyes. The remaining 2 I will review in a
couple of days. But I just wanted to recap and revise all the swatches
side by side to check the strong and weak links.
Lakme research design
1. PROJECT ON RESEARCH METHODOLOGY
SUBMITTED TO : Prof . GITANJALI KAPOOR
2. GROUP MEMBERS PRADNYA BHALERAO C-03
RASHMIKA PATIL C-27 PRACHI PITALE C-29
CHAITALI SWAMI C-36 PRATIKSHA RANE C-42
JAYASHREE PRABHU C-43
3. WHAT IS RESEARCH?
4. A research is an organized set of activities to study and
develop a model or procedure or technique to find the
results of a realistic problem supported by literature and
data such that its objective/(s) is/(are) optimized and
further make recommendations or interferences for
implementations.
5. DA A system of model, procedures and techniques used
to find the results of a research problems is called a
Research Methodology. WHAT IS RESEARCH
METHODOLOGY
6. RESEARCH PROCESS
7. PROBLEM DEFINITION OBJECTIVE OF THE
RESEARCH RESEARCH DESIGN
8. DATA COLLECTION
9. PRIMARY DATA COLLECTION SECONDARY
DATA COLLECTION
10. DATA ANALYSIS
11. INTERPRETATION OF RESULTS VALIDATION
OF RESULTS PAST RECORDS CURRENT FINDINGS
VALIDATION OF RESULTS
Lakme research process steps
flow chart
Lakme products service and profile
Lakm is an Indian brand of cosmetics, owned by Unilever. Lakme
started as a 100% subsidiary of Tata Oil Mills (Tomco), part of the Tata
Group; it was named after the French opera Lakm, which itself is the
French form of Lakshmi, the goddess of wealth, also renowned for her
beauty. Indian cosmet Lakme was started in 1952, famously because the
then Prime Minister, Jawaharlal Nehru, was concerned that Indian
women were spending precious foreign exchange on beauty products,
and personally requested JRD Tata to manufacture them in
India. Simone Tata joined the company as director, and went on to
become its chairman. In 1996 Tata sold off their stakes in Lakm Lever
to HLL, for Rs 200 Crore (45 million US$), and went on to create Trent
and Westside. Even today, when most multinational beauty products are
available in India, Lakme still occupies a special place in the hearts of
Indian women.
Lakme also started its new business in the beauty industry by setting up
Lakme Beauty Salons all over India. Now HUL (Hindustan Unilever
Limited) has about 110 salons all over India providing beauty services.
Business
Major beauty cosmetics
Strengths
Brand name
High quality manpower resources
Vast range of products and service
Unilever global technology capability
Weaknesses
High service cost
Use or hard chemicals
 Excellent conclusion for the Lakme Fashion Week Winter Festive
2014 with the pretty actress Kareena Kapoor, wearing this metallic
purple lehenga created by Designer Manish Malhotra. Read more about
Lakme Fashion Week on my blog - bigfatasianwedding.com!
Designer collection by women's world boutique Bridal wear collection
Designer wear Made to order in any shade you like Shipping is free only
above 6kgs of parcel if stitching included Mail us at
womensworld14@gmail.com or whatsapp us on 9930136581 to place an
order www.womensworld.ws Women's world boutique - Mumbai
womensworld140 - Facebook Women's world boutique - instragram
Women's world boutique - pinterest Women's world boutique - Google
We supply to more than 25 boutiques
 ACKNOWLEDGEMENT

We vole to take this opportunity to tender our thanks

to all those who contributed their ideas and precious
Time, which went in helping us a lost in one way or
other for the completion of this project. We express
our in depthless and deep sense of gratitude to our
supervision Miss. Poonam Nath .

Department of B.B.A. Vardhman P.G. College

Itarsi for encouraging our capacities and suggesting
us such an appropriate topic providing all necessary
facilities generously and guiding us every stage of
project. We are especially grateful to Miss. Ankita
Sarwan for his enlightening guidance valuable help
and suggestion.

We would like to pay respectfully. Regard special

thanks to our parents for their blessing us.

They stood by us in all our endeavors. Lately out

not lastly, we would like to thanks to all our
colleagues, all other friends/well-whishes who have
helped us in all possible manners during the course if
work.
 DECLARATION

I hereby Declare that the major research project with the title

Competitive Study of Lakme Project is the original & genuine work

done by me, which involves collection, analysing of the facts and data.

This research is a result of ample amount of dedication, hard work and

valuable time invested in understanding & learning the core of the

matter.

Place: Itarsi
Date:
Ankita
 INDEX
Perface...2
Acknowledgement....3
Declaration4
CHAPTER 1:-
INTRODUCTION OF AMWAY.6
HISTORY & ORGANISATION OVER VIEW.7
FINANCIAL PERFORMANCE...12
MARKET OVER VIEM14
CHAPTER 2:-
COMPANY PROFILE..21
ORGANISATION STRUCTURE.22
ORGANISATION ACTIVITIES..23
PRODUCT PROFILE25
SWOT ANALISIS.32
CHAPTER 3:-
REVIEW OF LITERATURE36
OBJECTIVE OF THE PROJECT.37
METHODOLOGY38
CHAPTER 4:-
RESULTES...40
CHAPTER 5:-
 CONCLUSION & SUGGESTION...54
CHAPTER 6:-
BIBLIOGRAPHY..59

PREFACE

This report deals with the Competitive Study of Lakme Products. What

they perceivers and what image they are having in their mind towards

the particular brand, report dealt with the details introduction of part of

the organization followed by conceptual market response.

The report is being made in the layman language so that the finding and

implications could be used by the various classes of people. I had tried

to make it subject oriented as far as possible.

Ankita Sarwan
B.B.A. 6th sem
lakme company profile
Lakm is an Indian brand of cosmetics, owned by Unilever. Lakme
started as a 100% subsidiary of Tata Oil Mills (Tomco), part of the Tata
Group; it was named after the French opera Lakm, which itself is the
French form of Lakshmi, the goddess of wealth, also renowned for her
beauty. Indian cosmet Lakme was started in 1952, famously because the
then Prime Minister, Jawaharlal Nehru, was concerned that Indian
women were spending precious foreign exchange on beauty products,
and personally requested JRD Tata to manufacture them in
India. Simone Tata joined the company as director, and went on to
become its chairman. In 1996 Tata sold off their stakes in Lakm Lever
to HLL, for Rs 200 Crore (45 million US$), and went on to create Trent
and Westside. Even today, when most multinational beauty products are
available in India, Lakme still occupies a special place in the hearts of
Indian women.

Lakme also started its new business in the beauty industry by setting up
Lakme Beauty Salons all over India. Now HUL (Hindustan Unilever
Limited) has about 110 salons all over India providing beauty services.

Business
Major beauty cosmetics

Organizational Structure of Lakme

Public Relation of Lakme
Public Relation is a way for companies, organizations or people to
enhance their relationship with customers and build their reputation. It is
usually done by Public Relation Professionals or PR firms.
Lakme got its name from a late 19th century French Opera Lakm by
Lo Delibes. It is the French word for Goddess Lakshmi. It has been in
the business of sharing secrets of the mythical beauty of goddesses to
Indian women. Lakme is an Indian brand of cosmetics owned by
Unilever. It started as a 100% subsidiary of Tata Oil Mills which is a part
of the Tata Group. Lakme also started its new business in the beauty
industry by setting up Lakme Beauty Salons all over India. Now HUL
(Hindustan Unilever Limited) has about 110 salons all over India
providing beauty services. Now its Brand Ambassador in India is
Kareena Kapoor.
Lakme is a very well known brand in India. Now it has become popular
worldwide. To boost their popularity and brand equity Lakme focuses
strongly in Public Relation activities. For this reason they arrange
different Public Events. It mostly organizes Customer/Lifestyle Public
Events. Some of them are:

Executive Summary
The Indian cosmetics sector has mainly been driven by improving purchasing
power and risingfashion consciousness of the Indian population. The industry
players are readily spending on thepromotional activities to increase
consumer awareness and widen their target audience. Growth inthe Indian
Cosmetic Industry has come mainly from the low and medium-priced
categories thataccount for 90 % of the cosmetics market in terms of volume.
Moreover, colour cosmetics market isexpected to grow at a rapid rate
in comparison to other segments.There is an ever-Increasing perception
towards make-up being an extension of Skincare. It is nolonger enough for
makeup to simply enhance appearance; it also needs to aid in the health of
skin.This report focuses on the introduction of a new product of the leading
player Lakm. Lakm hasbeen making artificial cosmetics and due to rising
awareness and health consciousness of theconsumers, it has decided to foray
into the natural cosmetics market by introducing a naturalmineral-based
foundation for its consumers. The target segment is considered to be the
middleincome group which forms a significant majority of the sales. Mineral
makeup provides an all-in-oneformula for foundation, colour, sun protection
and camouflaging whilst at the same time nourishingthe skin. Lakm intends
to go ahead with this addition to the existing product line of skin
colourcosmetic products and predicts to generate annual revenue of INR 150
Cr in the first fiscal. Since thecomposition of the product is based on natural
ingredients which is different from existing rangeoffered by Lakm, there is a
need to aggressively promote the product through emphasising on itspoint of
difference. With a conservative outlook in a rapidly growing market,
we expect to capture a5% market share against an industry average of over
10% CAGR, and reach up to 150 Million urbanwomen in the next 4 years.

INDUSTRY ANALYSIS

Market capitalization
Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer
packaged goods.Items in this category include all consumables (other than
groceries/pulses) that people buy atregular intervals. The Indian FMCG
sector is the fourth largest sector in the economy with a totalmarket size
in excess of US$ 13.1 billion. Availability of key raw materials, cheaper
labour costs andpresence across the entire value chain gives India a
competitive advantage. The FMCG market is setto treble to US$ 33.4
billion in 2015. Penetration level as well as per capita consumption in
mostproduct categories like jams, toothpaste, skin care, hair wash etc in
India is low indicating theuntapped market potential.
Size of the industryINDIAN COSMETIC SECTOR ANALYSIS (2009-2012)
The cosmetics industry registered impressive sales worth US$ 950
Million in 2010. The sector hasmainly been driven by improving
purchasing power and rising fashion consciousness of the
Indianpopulation. Moreover, the industry players are readily spending on
the promotional activities toincrease consumer awareness.There has
been a rise in variety of products offered by the industry players.
Moreover, thecompanies have started opting for online retailing and are
offering specialized products to generaterevenue from all the corners.
Rising usage of Cosmeceuticals and Nutricosmetics by the
Indianconsumers is also paving way for the Indian cosmetics market.

INDIAN COSMETIC SECTOR ANALYSIS

(2009-2012)
The cosmetics industry registered impressive sales worth US$ 950
Million in 2010. The sector hasmainly been driven by improving
purchasing power and rising fashion consciousness of the
Indianpopulation. Moreover, the industry players are readily spending on
the promotional activities toincrease consumer awareness.There has
been a rise in variety of products offered by the industry players.
Moreover, thecompanies have started opting for online retailing and are
offering specialized products to generaterevenue from all the corners.
Rising usage of Cosmeceuticals and Nutricosmetics by the
Indianconsumers is also paving way for the Indian cosmetics market.

INDIAN COSMETIC SECTOR FORECAST

TO 2015
New product launches catering to consumers growing requirements will fuel
growth in the industry for which the future outlook seems exceptionally
bright. During 2011, the premium cosmetic marketreached an estimated
level of around INR 43 billion. With growing product availability,
increasingconsumer preferences, and rise in personal income, the market
is estimated to reach around INR 88billion by 2015, growing at a CAGR
of around 17% during 2013-2015. Hair care have been
showingtremendous performance and emerged as a potential investment
area for players. Moving forward,hair care market is anticipated to grow at a
20% CAGR during 2011-2014 to reach around INR 208billion by 2014.

Consumers are increasingly shifting towards natural and herbal

cosmetic products as they are associated with bio-active ingredients and
safe for human skin. In addition to this, women arespending more on
cosmetics as they are actively earning and spending money on
groomingthemselves. Besides, rural India is also showing its willingness
to look attractive. Among varioussegments, such as hair care, skin care, oral
care, fragrance and colour cosmetics, colour cosmeticsmarket is expected to
grow at a rapid rate in comparison to other segments.
PESTLE ANALYSIS
POLITICAL FACTORS
Tax policy:
Reduction in excise duty on cosmetics containing therapeutic ingredients
from 70% to 15%. There could be some savings on excise paid on raw
materials, which would result in overallcost efficiencies and savings
for many companies. The Indian duty structure on imported products
can pose a major deterrent to multinationalvendors.
ECONOMIC FACTORS
Disposable income India has the worlds second largest population behind
China, and is poised to see strong growth in disposable incomes over the
next five years.
SOCIAL FACTORS
Income distribution Higher paying jobs and increasing awareness of the
Western world and beauty trends therehave served to change the tastes and
customs of the middle class and higher strata of thesociety, with the result
that a woman from such social strata now is more conscious of herappearance
and is willing to spend extra cash on enhancing it further Lifestyle change.
Lakme organisation activities
Lakme is an ally to the Indian Woman and inspires her to express her
unique beauty and sensuality. Thus, enabling her to realize the potency
of her beauty.

Contemporary Indian beauty expert Lakm continuously innovates to

offer a wide range of high performance and world class color cosmetics,
skincare products, and beauty salons. Combining international cosmetic
technology with an in-depth understanding of the Indian womans needs,
Lakm also offers its consumers a comprehensive beauty experience
through its products and services at the Lakm Salons and Studios.
 Key Facts
Lakme was the country's first cosmetic brand to introduce make up
to Indian women and takes pride in being the expert on Indian Beauty
for over 50 years.
It is a complete beauty brand spanning colour cosmetics & skin
care and extending to beauty services through the network of Lakme
Beauty Salons.
Its bond with beauty and fashion is manifested through the Lakme
Fashion Week, which is now the largest fashion event of its kind in the
country.

ABSTRACT
Its a heritage that women love to be beautiful. People are more open
and are not shy of using make-up and are open with the idea of taking
care of their appearance. Lakme has acquired the market share due to its
brand value .This paper gives a clear idea about the global beauty and
sustainability of the cosmetic industry at the beginning of the 21st
century. It also provides a basic understanding of the nascent
relationship between marketing and sustainability. In this paper the
authors tried to focus on the marketing sustainability of Lakme by
studying the marketing strategy adopted by Lakme through SWOT
analysis and porters five forces, model. Keywords: Lakme,
sustainability, Marketing Strategy.

APJEM Arth PrabandK: A Journal of Economics and Management Vol.

3 Issue 9 September 2014, ISSN 2278-0629, pp. 175-183 Pinnacle
Research Journals 177 http://www.prj.co.in Figure-1 SWOT ANALYSIS
Source:hrmadvice.com Strengths and weakness are internal factors that
create value or destroy value. They include assets and human skills
compared to its competitors. They can be measured using internal
assessments or external benchmarks. Opportunities and threats are
external factors that create value or destroy value. A company cannot
control them. It includes demographic, economic, political, technical,
social, legal factors. Any organization must try to create a fit with its
external environment. Analysis: Porters five forces: There are five
forces that influence the level of competition within a particular market.

These forces were studied with the help of Michael E Porter theory.
Michael E Porter a professor of Harvard Business School in 1979
developed a framework for the industry analysis and business. The
theory determines the competitive intensity and attractiveness of a
market called as Porter s five forces .The Porters five forces include:
The threat of substitute products. The threat of established rivals. The
threat of new entrants. The bargaining power of suppliers. Bargaining
powers of customers.

Among all these Lakme Fashion Week is the most popular Public
Event of Lakme. Lakme Fashion Week is a bi-annual fashion event that
takes place in Mumbai. Its Summer Resort Show takes place in February
while the Winter Festive Show takes place in August. It is considered as
a premier fashion show in India. It is run by Fashion Design Council of
India (FDCI) and the title sponsor is Lakme. The event first took place in
1999. International model such as Naomi Campbell as well as Indian
film stars like Deepika Padukone, Malaika Aurora Khan and Arjun
Rampal have participated in it.