Professional Documents
Culture Documents
Parsons Website Resume
Parsons Website Resume
com/in/emalieparsons
Education
Michigan State University Study Abroad
B.A. in Professional Writing with a minor in Public Relations Mass media program in Ireland and the United
Deans List 8/8 Semesters Kingdom
Professional Experience
Advertising and Marketing Manager August 2016-present
The State News, East Lansing
Hired, trained, and managed an advertising staff of 15-20 students that were responsible for obtaining 90% of
the companys annual million dollar revenue.
Organized and oversaw a marketing staff of 2-5 students that built and executed a full communications
strategy to improve brand recognition on campus, print pick-up rates and social media following.
Maintained and renewed a $50,000 book of business cross-platform advertising.
Community Outreach
2016 College Media and Advertising Managers Conference
Led a session on Growing Digital Revenue
Skills
Technical Writing HTML, CSS, PHP and Javascript Adobe Suite
Lexis & Factiva research Project Management Google Analytics