Professional Documents
Culture Documents
Tasty Tater - MAS
Tasty Tater - MAS
Tasty Tater - MAS
Tasty Tater
I. Executive Summary
The snack industry has been a great trend in the Philippine market.
In terms of consumption among Filipinos, it has evolved from
consuming goods to consuming services. The demands for these
various goods are continually increasing.
Enzo Salta, the owner, will provide PHP 200,000 in investment that
will cover the bulk of the start-up expenses.. The fund will be
sufficient to cover the companys expenses throughout the first year
of operations, which is the most critical from the cash-flow
standpoint.
II. Marketing Plan
Market: The target market of Tasty Tater are kids, students,
employees, and people on the go.
Products: Tasty tater aims to offer a new and exciting way to serve
potato snacks. Potato products are widely used and sold as snacks
which are almost of the same variant in serving. Tasty tater will serve
potato snacks in a new way with 3 potato snack variants. Tater bites,
tater cubes and waffle spud which are new and fun ways to have
potato as snacks which are delicious, innovative, fun and exciting new
ways to have potato snacks.
Tater Cubes
Mashed potato cubes mixed with chunks of ham, bacon and
chicken with cheese filling on the center. It will be coated with
bread crumbs. The tater cubes has 3 different kinds of dip which
is cheese, barbeque, and sour cream.
Tater Bites
The Tater Bites is similar to a sandwich burger which has ground
chicken as its patty, lettuce, cucumber, and instead of regular
buns fresh potatoes will be used. The dressing which will be
spread on the inside also has 3 variances which are cheese,
barbeque, and sour cream.
The proprietor will also use social media accounts to market the
products. Promoting the business through social media is a good way
to reach our potential customers.
IV. Timeline
By the third year, the growth and community support for the Tasty Tater
will have made the news in more than just the metropolitan area. It can
be assumed that competitors, such as Potato Fries or NY Fries, will have
seen the press and realized the value proposition in the Tasty Taters
business plan. This will make Tasty Tater an attractive target for buyout.
The company could be purchased by a much larger competitive concern
by the end of the third year.
V. Financial Projection
Amount Totals
Fixed Assets
PHP
Food Cart 80,000
Operating Capital
Inventory 10,000
Supplies 4,000
Licenses 5,000
Income Statement
299,25
Sales (monthly) 0.00
181,608.
Cost of Sales 00
117,642.
Gross Profit 00
Operating
Expenses
20,000
Rent Expense .00
Advertising and 2,000.0
Promotions 0
4,000.0
Supplies 0
20,000.
Salary Expense 00
10,000. 56,000.0
Utility Expenses 00 0
Earnings before 61,642.
taxes 00
VI. Balanced Scorecard
Financial Perspective
Objectives Performance Target Initiative
Measure
Increase Production Level 22% increase/ Stabilize
Production year Production Cost
Increase sales Income 30% increase in Managers
Statement and 2nd yr develop
Sales Forecast forecasts
Customer Perspective
Objectives Performance Target Initiative
Measure
Develop Survey 90% Satisfaction Create an
Customer Customers Rate account in
Relationship Zomato and let
customers rate
the product and
give feedback.
Develop Product Competitor Provide two new Research client
Options product product options needs and
information and match investigate
competitor competitor
offering offerings