PROJECT REPORT

on
SPORTS INDUSTRY
Synopsis submitted in partial fulfillment of requirements for
Bachelors of Business Administration
Logistics and supply chain management

Mentors Name-

Mr. Akhil Damodaran

COURSE COORDINATOR of BBA(LM)
UPES- Dehradun
Submitted by-

SAP ID-500035773
Enrolment Number:R380214033

BBA Logistics and Supply Chain Management

2014-2017
College of Management & Economics Studies, UPES

+
 DECLARATION

I declare that the work embodied in this dissertation, entitled EFFECT OF SUPPLY
INTEGRATION AT E- COMMERCE , is the outcome of my own work conducted
under the supervision of Prof. Sujith P. Surendran, at College of Legal Studies, University
of Petroleum and Energy Studies, Dehradun.

I declare that the dissertation comprises only of my original work and due
acknowledgement has been made in the text to all other material used.

Signature & Name of Student

 CERTIFICATE

This is to certify that the research work entitled EFFECT OF SUPPLY

INTEGRATION AT E-COMMERCE is the work done by under my
guidance and supervision for the partial fulfillment of the requirement of Int. BBA
College of Legal Studies, University of Petroleum and Energy Studies, Dehradun.

Signature & Name of Supervisor

Designation

Date
 ACKNOWLEDGEMENT

I, student of Int. B.A., LL.B (Hons.) with specialization in Energy Laws, 10 th

Semester, College of Legal Studies, The University of Petroleum and Energy studies have
made this dissertation on EFFECT OF SUPPLY INTEGRATION AT E-
COMMERCE

The research has been collected largely from secondary sources of information and the
method that has been adopted is doctrinal in nature for the collection of information such
as international treaties, websites, books, commentaries, journals and articles etc.

I would like to thank my mentor Prof. Sujith P. Surendran for his guidance and support
and would even like to thank my friends for their suggestions.
 PREFACE
India is the oldest in Punjab situated at a distance of about 84 kms
southeast of Amritsar on the G.T. road going at Calcutta. India is Indias
foremost producer of sports goods. India is the sports of India as it has not
only finest sport industry but also a large number of sportsmen. Infact 12 of
Indias greatest hockey players have come from a single village, Sansarpur,
In India . India has a very alive atmosphere, something that is typical to the
whole of Punjab.

India ranks second in India in the rate of urbanization and has the highest
density of population at 598 persons per square km, as per the 1991 cencus.
The reason far this is growing industrialisation. Industrial Production of
sports goods began on a small scale during the late forties. Over the years,
the sports goods industry has grown at an impressive are and of late Indian
sports goods are also exported to different countries.

Rough estimate suggest that today India has more than 100 major industries
and about and abut 20,000 small scale industries with a most conservative
estimate of an annual turnover of approximately Rs 450 crores. The India
Sports goods industry manufactures 318 items. The India Sports Industry is
highly labour intensive industry and provide employment to the weaker
sections of society.

.
 Table of Contents

1. Defining the Research Problem.

2. Research Methodology.
3. Sampling procedure.
4. Objectives of Research.
5. Limitations.
6. Introduction to various sample units.
7. Introduction to India Sports Goods Industry.
8. Introduction to Export Marketing of Export Goods Industry.
9. Introduction to Sports Marketing Strategies.
10.Presentation and analysis.
11. History of the Industry.
12.Benefits to Exporters through Exporting.
13.Conclusion.
14.Suggestion.
15.Chi-square test.
16.Questionnaire.
17.Foreign Trade Policy 2004-2009.
18.Highest Export awards.
19.Bibliography.
 DEFINING THE RESEARCH PROBLEM

I have taken the project entitled IMPACT OF GLOBALISATION ON

INDIA SPORTS INDUSTRY. The basic purpose of my project is to know
the Pros n Cons of Globalization that is adopting a Global Outlook for the
business and business strategies aimed at enchancing Global
Competitiveness. For this III be taken in consideration various exporters of
India Sports Industries and the limit will be defined i.e. about 10 industries
will be considered for the research to be carried out. The industries to be
considered are:

MAYOR & CO..

SOCCER INTERNATIONAL
R,K, INTERNATIONAL
LEISURE EXPORT WORLDWIDE
RATTAN BROTHERS
SPORTS SYNDICATE
WORLDWIDE CRICKET CO. PVT. LTD.
ANAND INTERNATIONAL
R.K. MAHAJAN EXPORTS
UNIVERSAL SPORTS INDUSTRIES

The various points regarding impact of Globalization will be considered in

these industries including threats, opportunities, quality, quantity,
profitability, competitors. So in my study main focus is given to the business
strategies adopted by India Sports Industry, aimed at enchanting global
competitiveness.
 RESEARCH METHODOLOGY

Research is defined as a scientific and systematic search for information on

a specific topic ."
"Research is the systematic method consisting of enunciating the problem
formulating the hypothesis collecting the facts or data, analyzing the facts
and reaching certain conclusions either in the form of solution towards the
concerned problem or in certain generalization for some theoretical
formulation."
RESEARCH DESIGN
The research is exploratory in nature.
VEHICLES OR METHOD OF DATA COLLECTION
Facts, information systematically collected and presented for the purpose
of drawing inferences may be called data. Two types of data taken into
consideration Le. primary data and secondary data.
PRIMARY DATA
Direct collection of data from the source of intonnation include personal
interviewing, survey, etc. The result thuis are based on Primay data rebound
to be empirical and of great utility value .
SECONDARY DATA
Indirect collection of data from sources containing past or recent. Past
information like books, magazines, journals, various article through internet.
RESEARCH INSTRUMENT
A questionnaire will be used for the survey. It consists of set of
questions for the respondents to answer.
 SAMPLING PROCEDURE

UNIVERSE: The universe to be studied for the project is IMPACT OF

GLOBALISATION on India Sports Industry

SAMPLE UNIT: Sample unit for research is Exporters of India Sports

Industry.

SAMPLE SIZE: The sample size of about 10 sports industries will be

taken into consideration and impact of Globalization will be studied on
them

STATISTICAL TOOLS: Data collected will be analyzed and interpreted

with the help of tables or Pie charts.

SAMPLE METHOD: Convenience method i.e. research conducted

ion the industries according to own convenience .

STATISTICAL TEST: Hypothesis test

 OBJECTIVES OF RESEARCH

To have an overview or Sports industry in India like

profitability , Export market, Size of sports industry , etc.

To find various policies regulating the export of Sports goods from

India .

To analyze various marketing strategies followed by Exporters of

Sports Goods

To identify the various problems faced by the exporters in the light of

findings and suggest measures to solve them or remove them.
 LIMITATIONS

Scope of the study is limited to India only which cannot

represent the whole Indian market.

Lack of interest on the part of respondent.

Sports good industry is Cottage industry and highly organized. So certain

shortcomings will be unavoidable due to inherent structural weaknesses
prevailing in the industry.
 Mayor & Co., India
Established in 1961, Mayor & Company (a Mayor Group Company) is
Indias largest manufacturer and exporter of Footballs, Volleyballs, Rugby
Balls, Golf Balls and other Sports Balls etc. to Northern and South America,
European Union, South Africa and Australia. Mayor is the OEM to the
worlds renowned Sports Brands. In addition to being OEM they also export
part of their production under their own brands like MAYOR TITANS,
MAYOR BLITZ, MAYOR METOR & MAYOR GOAL Achieving an export
turnover of Rs. 29.75 crores in the year 2004-2005, the company has
business presence in over 50 countries and overseas associate offices in the
UK and Australia. With three most modern and ISO 9000:2001
manufacturing coupled with in-house R&D facilities, the company envisions
to remain Number one in chosen product categories in exports, quality and
services for years to come.
 SOCCER INTERNATIONAL LTD., INDIA

Established in 1976, Soccer International Ltd., manufactures and exports

hand Stitched inflatable Sports Balls, Shin Guards & Sports Bags to UK,
Germany, USA, Italy, Australia & Denmark. Achieving an export turnover
of Rs.29.08 crores in the year 2004-05, the company has in-house
manufacturing of all peoducts and is very strong at product development.
The company envisions, To be the largest manufacturer of sports goods in
whole of Asia.
 SANSPAREILS GREENLANDS PVT. LTD.
MEERUT

Sanspareils Greenlands widely known as SG, is popular for cricket Goods

and Sports Protective Equipment. The Company extends its perfection to
both national and international markets. SG is identified for the quality of its
products and the work environment it provides. The company offers designs
and equipment suitable for both national, international and even the common
players, considering the varied want for quality. The innovative ideas for
designs are worked on the basis of research carried on in the market. The
company also considers its work force and its management, important
aspects for the success of the company, promoting leadership ability
amongst the employees. As rightly said, success of the company depends
upon the accurate combination of power and assets to build a strong
organization.
 R.K. INTERNATIONAL., INDIA
Since 1985, RK International Inc. has supplied high quality solid brass
decorative builders hardware at extremely attractive prices, with a
commitment to service that is an envy of the hardware industry. The
company offers a broad range of decorative hardware in ornate,
contemporary, and other popular styles that fulfill home owners tastes and
requirements.
Companys products are designed, fabricated and finished by the best
craftsmen in the world. Quality control is exercised at every step of the
manufacturing process to ensure total customer satisfaction. Ever-increasing
clientele within the United States and abroad distinguishes RKI as a credible
supplier of decorative hardware.
The company is excited to offer new designs and finishes this year, in
addition to free standing display carousels for our vendors to meet their
hardware showcasing needs.
The last eighteen years have built a proven track record of excellence and
dedication.
 RATTAN BROTHERS

Rattan Brothers , established in 1976 is one among the old companies,

manufacturing all types of inflatable balls like Soccer Ball, Rugby Ball,
Volleyball, Netball, Handball, American and Australian Football, Cricker,
Boxing and Hockey Equipment. The main focus is given on Basketball,
Volleyball, Boxing, Football, Soccer & Martial Arts products. Its market
extends worldwide under the leadership of Mr Tilak Khinder, CEO of the
Company The employee strength of the company is 51-100 and the annual
sales range is between US $5 Million US $10 Million. The company gains
various certificates like ISO and Export House.
 SPORTS SYNDICATE, INDIA

Incepted in 1949, Sports Syndicate, India is an ISO 9001:2001 certified

company with British Standard Institute, known for its specialization in
manufacturing customized balls as per the specifications given by clients.
Whether it is in color, bladder or logo, company have the capa to produce
the balls exactly, as desired by the clients.

The main products of the company includes Inflatable Balls, Promotional

Soccer Balls, Professional Soccer Balls, Soccer Balls for school kids,
Training Soccer Balls, Indoor Soccer Balls, Mini Soccer Ball.

Sports Syndicate is Indias largest manufacturer, exporter and wholesale

supplier of sport goods and equipment.
 HANSRAJ MAHAJAN & SONS

Incorporated in 1925, Hans Raj Mahajan & Sons, is one of Indias Premier
Sporting Companies. Company has secured a prominent position as a
reputed manufacturer and exporter of sporting goods, accessories, bags and
promotional products.
The experience of more than seventy five years has taught the significance
of providing value for money. The main emphasis of company is always be
on customer satisfaction. The sporting goods of company confirm to the
highest international standards.
The products in which the company deals are Cricket Balls, Clothing,
protective equipment & accessories, Football, Soccer ball, Aussie ball,
Fustal Sala ball, Netball, Basketball, Volleyball, Handball, American
Football, Rugby Ball, Promotional Balls, Hockey Sticks, Hockey Balls,
Boxing Gloves, Boxing Guards et
 UNIVERSAL SPORTS INDUSTRIES

Universal Sports Industries was established' in 1965. Since then

experienced and 'well-trained Craftsmen have developed a widely
diversified line of products according to present requirements and Styles.
It's a 100% export oriented unit, exporting all types of sports goods to
various countries of the world for the last 30 years. The annual turnover of
the company is Rs. 50 Millions.
Companys closely-knit team has developed a comprehensive range of
Sporting Goods to cater the needs of all Sports and Leisure enthusiast.
Company take special care in the quality of products. It manufacture and
use appropriate quality raw materials keeping modem Packing Techniques.
The various types of products exported by company are Boxing
Equipments, Fitness Equipment, Cricket Equipment, Hockey Equipment,
Inflatable Balls of all types, Cricket Balls, General Exercise Equipment.

Throughout these years with our genuine concern for quality and prompt
delivery the Company have been able to develop markets for our products
throughout the world and have been able to increase its exports. The
company has won various Export Excellent Awards from State and National
Governments. The Company at present is 'successfully exporting to
Australia, New Zealand, U.S.A., U.K., Italy, Germany and Canada. The
company has achieved annual Export turnover of Rs. 55 million during the
last Financial year and the Target for the current financial year is Rs. 80
million. The company anticipates achieving its target by exploring new
European and American markets.
 F.C. SONDHI, INDIA
In the year 194.4, Mr. F.C.Sondhi, a great philanthropist and self made
Business-man, started a company in England by the name F.C. SONDHI &
COMPANY LIMITED. At that time it was dealing only in Toys.

In 1950, Mr. Sondhi journeyed to India and set up a branch of his company
in India to export Hockey sticks, Cricket balls, Footballs etc. The company
continued to export goods to F.C. Sondhi & Company Limited in England
up to the year 1967 and to other Sports Goods Importers in England.

In 1967, FCS started the manufacture of cricket batting gloves and cricket
legguards for one of the famous English companies. Today, the FCS family
consists of over 300 loyal and dedicated staff and workers. The total area of
land is 20 acres and provides ample room for expansion in years to come.
FCS is basically an Export Company with over 98% of its production being
exported every year. The Annual Export is presently growing at the rate of
approximately 33% per annum in quantity terms.

The major markets to which FCS is exporting are the United Kingdom,
Australia, New Zealand and West Indies. However, FCS is exporting
Hockey sticks and equipment particularly, to many other countries and
concentration on those markets is on the increase.
The company deals in Hockey Sticks, Cricket Bats, Cricket Balls, Footballs,
Cricket Legguards, Cricket Gloves & Specialists Gloves.
 India Sports Goods Industry
Supplier to the World

India is fast emerging as an important supplier of quality sports goods and

toys to the global market. Indian Sports goods are being exported to more
than 100 countries are in demand in some of the most developed nations in
the world. The industry is rapidly embracing new technology and adapting
its products to keep up with the fast changing global trends. The growth
momentum of the Indian industry is supported by its huge reservoir of
skilled workforce, well established supporting and ancillary industries and
availability of basic raw materials required for the industry.
Indian sports goods and toys industry, a labour intensive industry ,
with many of the units falling under the purview of small scale
manufacturing units, provides employment to he weaker sections of the
society as well as to a large number of women. Issues of welfare and
corporate social responsibility have been given prime importance by the
industry. Landmark achievements are being made for adult education and
overall up-liftment of the industrys workforce.
India & Meerut are by far the most important centers for manufacture
of Indian sports goods. The origin of India and the Meerut sports goods
clusters can be traced back to Sialkot (now in Pakistan).
The items initially manufactured by this cluster were Football, Cricket
Balls, tennis, Field Hockey etc. Though new items have been added with the
passage of time, the traditional items continue to have a stronghold.
India and Meerut, the pride of this industry account for nearly 82% of
Indias export of sports goods. Today they have also crafted a place in the
global sporting goods market and have emerged as reliable suppliers of
sports goods to the international markets. The Indian sports goods are
increasingly being used in international tournaments and cater to the top
brands like, Addidas, Puma, Gilbert etc.
More than thousand enterprises, livehood to thousands, contributing
towards a healthier society, creating a place in the world market, earning
foreign exchange for the country, are the just some of the achievements of
the India Sports Goods Industry.
 EXPORT MARKETING OF EXPORT GOODS
INDUSTRY

During 2004-05, The Sports Goods Promotion Council continued to

facilitate Indias export of sports goods and toys and augmented the
Industrys efforts to increase Indias share in world exports of sports goods
and toys. The year witnesses a reaffirmation of growth and progress in the
sports and toys industry. The council once again recorded a steady double
digit growth in exports of sports and toys by around 18% in dollar terms
during 2004-05
Incessantly adapting to the new challenges thrown by the global
market dynamics, the Council during 2004-05 evolved the strategic
framework to match the needs of the Indian industry with the trends and
requirements of the global market. The promotional framework was
specifically designed for, and was successful in enchancing Indias presence
and its share in established markets for sports goods and toys; targeting new
and upcoming markets, highlighting Indian achievements and expertise
through focused promotion, dissemination of critical information on market
trends and market intelligence to Indian industry and for the buyers to source
from India.
During 2004-05, The council organised seven focused overseas events
to support the industry in their efforts to promote Indian Sports goods and
toys worldwide. Indian participation in attractive India Pavilions were
organised in 3 international fairs for sports goods and 2 international fairs
for the toys sector. Australia & New Zealand, which are important markets
for Indian sports goods and toys were targeted through Buyer Sellers Meets
to increase and consolidate our presence. In addition to highlighting Indian
presence amongst the competitors, the council ventured to explore new and
upcoming markets as identified under the FOCUS Programmes of the
Ministry of Commerce, Government of India by organising Buyer Seller
mets in the emerging markets of Latin America, namely Brazil, Chile and
Argentina.
The Councils initiatives have received an enthusiastic response from
the industry that can be measured in terms of participation in the
international events organised by the Council. This response is a parameter
of the industrys preparedness to face international challenges and also
indicates a high degree of inclination to internationalize.
During 2004-05, India continued its drive to further develop its
existing range and at the same time diversify Indias export basket of Sports
goods and toys. Exports of this sector as recorded by the Council reached a
new high of Rs. 395.11 crores ($ 87.94 million) recording a growth of 18%
in dollar terms.
The highest item of export was inflatable Balls which maintained its
last years contribution to account for 38% of Indias export of sports goods.
It was heartening to note that the export of inflatable balls recorded a bobust
growth of 20%. The top five items of sports goods following Inflatable
Balls, namely Protective Equipment for Cricket, Cricket Balls, Boxing
Equipment and Hammocks together accounted for 68% of sports goods and
toys exports.
The top five destinations of exports were U.K., Australia, United
States, Germany and Italy which together accounted for 70% of Indias
export of sports goods and toys during 2004-05. Amongst these top five
destinations, the largest increase in exports from India was recorded in
Italy by 46.2% followed by USA and Australia by 16%.
 Introduction to Sports Marketing Strategies

Strategies:-

After 1947 till early 1960s, Indian company paid attention to International
Trade of they could pick up some extra sales through export. This was
though enough , but the home market was considered much safer. Today the
situation was much safer. Today the situation is much different. The home
market is no longer rich in opportunities for Indian Business man. Various
foreign firms are aggressively entering in the other countries with their
products and these firms have also entered Indian market offering high
quality products. Export markets have become much attractive in view of
de-valuation announced by the Indian governments on 4th July 1991. The
fact is that India has been loosing its overall position in International Trade.
It is running large trade deficient. Every country in the world is trying to get
its business internationalized or at least to start with exports. Many countries
subsidized their companies by granting preferential land and energy cost and
the even supply out right cash so that they can charge lower price than their
competitors. Export marketing is of great importance to Indian business. It is
the duty of exporters to support the economic development of our company.
One should try to sell the portion of their products abroad. The potential
exporters must learn how to make start and how to make export customers.
He must also understand the terms used in the international trade.
 Deciding on the Export Marketing Mix

Finally, the exports must determine how it is going to serve the international
market i.e. what methods or systems should be used to get needed into the
hands of consumer in the foreign countries. The basic marketing export
marketing mix decision will include planning & strategy, channel of
distributions & price. Competitors that operate in one or more foreign
markets must decide how much to adopt their marketing mix to local
competition. At one extreme are compares that use standardized marketing
mix worldwide. Standardization of the partys advertising distribution
channels and other elements of the marketing mix promises the lowest cost.
No major changes have been introduced. At the other extreme is the idea of
customer marketing mix where producer adjusts the marketing mix elements
to each target market and more cost but hoping for larger market and return .

In the context of international development, the whole concept of

marketing undergone a revolution & today marketing is more a science
based on precise and methodology rather than on mere experience
and intuition. The essence of International Trade id viewing products and
services from customers at right place, at right time and at right price. A
marketer, wishing to expand the scope of his market beyond the national
boundaries have got to take into consideration their varying elements.

The variation within and between nation of economic, political, legal

cultural and business factors require the international marketer to proceed
extremely carefully in deciding the export marketing mix. The elements of
the marketing mix can be broken down as per the product mix, pricing the
product, the perishable channels of distribution and planning promotion
strategy. The decision regarding the method , the system used to get needed
products into the hands of consumers in foreign countries can be called the
basic marketing mix decisions and includes planning and strategy with
regard to products, promotion and channels of distribution and price.

Thus it cab be concluded the basic ingredients of the market are

product, promotion and distribution. The basic objective of this project is to
study the various market strategies adopted by various by various exporters
of sports goods industry.
 Presentation and Analysis

For the purpose of analysis of data, the information has been collected from
the primary as well as secondary basis. In the primary sources a
questionnaire has been used coupled with the personal interview of the
exporters and the secondary sources of data has been collected by the way
of the information from various reports and journals.

Statement.1:- To Know about the current status of exporters.

To fulfill the objectives of the study of the export marketing strategy
followed by the sports goods exporters of India , the questionnaire was on
the basis of which the data was analyze and interpreted.
Following the first objective of the study, the first question has been
formulated asked to the respondent i.e. about the status of the exporters,
whether they export trading, home or they are independent manufacturers
and in answering to this question, all the exporters are independent
manufacturers as well as exporters also. The major reason of being
manufacturer as well as exporter is that they are in this business from very
long time and also manufacturing and then exporting id more profitable than
export trading manufacturers. They serve local Indian market as well as
foreign market also and moreover the profit margin is more in
manufacturing than just export trading only.

Statement 2. To Know the various sources of supply.

Answering this question 100% of the exporters and manufacturers get their
supplies from the local sources as well as outsiders also. For example cricket
bats and hockey sticks manufacturers, they need high quality wood for
manufacturing these items so they get their wood from state of Jammu &
Kashmir and Himachal Pradesh. The manufacturers of leather based sports
goods, they purchase leather from locally as well as from other states like
U.P and for rubber based items they purchase the raw material from the local
market and also from outsider sources.

Statement 3:- Find various categories of sports goods that are being
exported & also their direction.

The 3rd question is what are the various items that are being exported from
India. From all the information and the data collected it is clear that one
exporter of the sports goods is not exporting one category of sports goods.
Table No.1
Table Showing categories of sports goods to be exported:-
Categories %age
Wood based 29.10
Leather based 26.80
Metal based 09.00
Rubber based 03.80
Plastic based 00.70
Fiber based 03.80
Textile based 04.50

Graph Showing categories of sports goods to be exported

Graph No.1
Interpretation:-

From the given chart it is clear that what are the various sports goods which
are being exported by these exporters of the sports goods industry of India.
One exporter indulge in more than one product. For example One exporter is
exporting wooden based products like cricket bats, hockey sticks or table
tennis , Bat sets and the same exporter exports leather based products like
boxing gloves, leather balls, leather footballs etc and also the same exporter
exports rubber based items like all types of inflatable balls. So from
information collected we come to know that out of 100% of the exporters,
there are 29% of the exporters who exports wooden based products. These
wooden based products include cricket bats, hockey sticks, table tennis balls,
caram boards etc.

Exporting Countries:- U.K., South Africa, Australia, Kenya, Canada,

Germany.

Leather based Items:-

Again out of these exporters 26.8% of the exporters involve in the leather
based sports goods which included various products first come the primary
products like leather football, volleyball, rugby ball, softball, cricket ball,
boxing gloves, pads, protective of legs deist, foot, face, and hands etc. there
products are namely manufactured in India and in Merrut also.
Exporting Countries:-
U.K., USA, Canada, Germany, Kenya, south Africa, Holland, France etc.

Metal Based Products:-

Indian products goods industry is using metal as the fabrication of
equipment Eg: Aluminum buckets with steel shafts, brack & feed equipment
like throwing hand handover, putting shaft etc.

Countries to Export:- South Africa, Australia, Malaysia, Sri Lanka

Rubber based products:-

Include rubber based products, sports grips, tennis balls, play balls, basket
balls, rubber based football etc. the share of these exports are very high in
the total export of sports goods.

Countries to Export:- USA, Malaysia, UK, France etc.

Plastic based Products:-

The Major products included are the various types of protective equipment
which are namely used in the game of hockey, football, cricket. These
equipments include leg guard, leg-pads, arm guard, sports helmet. Hence
very few exporters of these products to the foreign market.

Countries to Export:- European Union, Australia, USA, Canada etc.

Textile based products:-

Textile based products are specially made for the purpose of playing sports
games in which sports person feel comfortable while playing. So sports wear
is also become a good opportunity for exporter to export textile based
products.

Countries to Export: Australia, Canada, Germany France etc.

Statement 4:- To Know the various modes of entering to foreign market.

Table showing various modes of entering to foreign market.

S.No. Modes %
1. Direct Export 38
2. 0
Contract Manufacturing
3. Licencing 0
4. Foreign Manufacturing 0
5. Piggy Back 0
6. Selling to Visiting Agent 12
7. Joint Ventures 0
8. Selling through export house 16
9. Selling through trading company 34

Graph Showing the Various Modes of Entering to Foreign Market

Graph No.2

40 %
35
30
25
20
15
10
5
0
Piggy Back

through
Direct Export

Visiting Agent

through export
Manufacturing
Licencing

Joint Ventures
Manufacturing

Letting
Selling to
Contract

Foreign

Selling

1 2 3 4 5 6 7 8 9

Interpretation:-
As far as the modes of entry of the exporters to the foreign market. There are
many ways through which an exporter can enter to the foreign market like
direct exports, foreign manufacturing, contract manufacturing, licensing,
Peggy back, selling to visiting agent, Joint Ventures, Letting through export
house, letting through trading company etc. entering into the foreign market
is one of the completed lash which requires a lot of finance we well as
complex documentation procedure. For the study of export market of sports
goods, the exporter mainly followed three ways to enter into the foreign
market. Here are direct export through export house & through trading
companies. Here are few exporters who followed the mode of letting to
visiting agent.
From the data collected through the survey of the market there are
38% of export who entered the foreign market through direct export only.
Few follow other means of export also to sell it in the foreign market etc
through export house as well as through trading company, selling through
visiting agents. There are 34.6% of the exports entered onto the foreign
market by selling to the visiting agents. The above information showed that
exporters who sell through direct export, they followed the other means of
export also, not a singled way of exporting because the that various
countries have different types of rules and regulations, different export-
import policies. So the exporter have to follow the norms of the country to
whom they are exporting. That is why the exporter follow different modes of
exporting goods to different countries.
Statement 5:- To know what are promotional strategies followed by
exporters.

Table showing promotional strategies to promote products

internationally.

52%
Promoting the products
Not promoting the products 48%

Graph Showing the promotional strategies to promote products

internationally.

Graph No.3

Promoting the
products
Not promoting
the products
Interpretation:-

The major marketing strategy which is the important part of any kind of
business is promoting of the products. Promotion is the major and most
important part of marketing strategies because it makes the product aware in
the market by means of advertising, sales promotion, personal selling etc. In
case of international trade, promotion mix is very much differentiated from
what we use in local or domestic market, because in the International trade
products is to be promoted in the international market and the market of one
country is very much different from other countries Because of cultural
differentiation demographic structure, income pattern etc.
The data collected of exporters of sports goods industry of India: The export
houses are small & financially weak. so they are unable to promote their
products in the foreign market because of the reasons that promoting of the
products Internationally requires a large amount of financial resources. The
other reasons is that the exporters do not export the sports goods on the
brand name of their own. They sell their products on the buyers brand name
& specifications. Advertising through internet is the latest concept in the
promotion of the products world wide. There are few exporters who have
their own websites.

Statement 6:- To find the pricing policies followed by sports goods

exporters.
Table Showing the %age of the Pricing Policy of exporters:-

S.No. Pricing Policy %

1.
Competitive Pricing 32.40
2.
Perceived Value 00.00
3.
Mark-up Pricing 00.00
4.
Value Pricing 07.20
5.
Marginal Pricing 00.00
6.
Going rate 34.20
7.
Target Return Policy 26.20
Graph Showing the Pricing Policy followed by the Sports Goods
Exporters:-

Graph No.4

40
34.2
35 32.4
30 26.2
25
20
15
10 7.2
5
0 0 0
0
Competitive

Perceived

Marginal
Mark-up

Return
Target
Pricing

Goeng

Policy
Pricing

Value

Pricing
Value
Pricing

1 2 3 4 5 6 7

Interpretation:-
Next strategy is pricing that what kind of pricing policy is followed by the
exporter. The pricing policy internationally followed includes competition
pricing, perceived value pricing, mark-up pricing, going rate pricing, target
pricing and others. The pricing based on the deals , orders & agreements
made between exporter & buyer is the major form of pricing policy
followed by exporters. It is the competition prevailing in the pricing policy,
where the product sold internationally, the exporter have to fix up price
based on the size of order, quality of the product & agreement between
exporter and importer.

Statement 7:- To know the distribution strategies followed by the

exporters.
Table Showing the Distribution Strategies followed by the exporters.

Export Mgt Co. Direct Modes of Distribution

11.10
Export Agent
Buying Agent 88.90

Buy

Graph Showing the Distribution Strategies followed by the exporters:-

Graph No.5

Table showing indirect methods of distribution:-

S.No. Modes %
1. Foreign retailers 52.40
2. 46.40
Tracking
3. Foreign Distributors 1.20
4. Users 0.00
5. Others 0.00

Graph Showing the Indirect Modes of Entering the Following Market:-

Graph No.6

Foreign
retailers
1.20 Tracking

46.4 Foreign
Dis tributo
52.4rs
Users

Others

Interpretation:-

The last strategy that is followed by exporters is distribution policy. The

distribution process followed are of two types in the international business.
These are direct channel and indirect channels of distribution.
The direct channels of export includes:-

Foreign dealers
Trading Company
Foreign distribution
End Users

The Indirect channel of distribution includes:-

Export Agent
Export Management Company
Buying Agencies
Export Broker
Trading Company

Most of the exporters of sports goods industry followed both direct as well
as indirect channel. In the direct channels 98% of the exporters also followed
indirect channel of distribution.

In the direct channels of distribution 52.4% of the exporters followed the

policy of distribution of foreign retailer and 46.4% of these same exporters
follow the distribution through the trading company & in case of indirect
channel only 11.1% of the exporters but 88.9% of the exporter use indirect
channels. They use distribution through the buying agents.
Statement 8:- To find the problems faced in exports of sports goods.

Table showing Problem of exporting Sports Goods:-

S.No. Problem %
1 Procuring Raw Material 28.30
2. Documentation problem 3.60
3. Unfavourable Govt. Policies 23.90
4. Distribution Problem 18.80
5. Competition to Foreign High Quality 28.80
Products
6. Others 0.00

Graph Showing the problems Faced by the exporters:-

Graph No.7

Procuring Raw
Material 0

Documentation 28.8 28.3

problem

Unfavourable
Govt. Policies

Distribution 3.6
Problem

Competition to 18.8
Foreign High 23.9
Quality Products
Others

Interpretation:-

Problems faced by the exporters:- The next part of the data analysis &
interpretation of the study in its major problem faced by the exporters of the
sports goods. So as per as the problem of the exporters of the sports goods.
They face many problems like financial constraints , infrastructural
development, quality, , raw material etc, but the major problem faced by the
exporters are:-
a) Procurement of raw material.
b) Documentation problem.
c) Unfavorable Govt Policies.
d) Distribution problem.
e) Competition to high quality foreign products.
These problems are mainly faced by the exporters of the sports goods. All
the exporters of the sports goods industry are independent. The exporter of
the wooden based items faced the big problem in procuring crane wood.
Because they buy the wod from the State of Jammu & Kashmir & from
Himachal Pradesh. Both states have their limit of selling wood to the other
states so its not easy for the manufactures & exporters of sports goods to
procure the raw wood from these states.
For the leather goods exporters again there is problem of procuring
the new leather. They purchase most of the leather from the Uttar Pradesh &
there are mainly the problem of transportation, documentation, corruption
etc. also the quality of leather is the main contribution while purchasing the
raw material. Out of the total respondent there are 28.8% of the exporters
agree that they face problems in procuring raw material.
Same is the case with other types of raw material by the exporters.
They face problems in procurement of the other raw materials also. The
second problem is the documentation problem which is a big problem. Every
exporter have their professional expertise who are efficient in handling the
documentation procedure of the exporters. They know the overall
documentation procedure of exporting sports goods. So maximum of the
exporters do not face much problems in export documentation. The
percentage of the exporters who face documentation problem is 3.6% only.
The documentation problem mainly arises to the countries like France, Italy,
Germany, Spain etc as the different languages used in these countries.
The next problem is the unfavorable Govt. policies. Most of the
exporters are not satisfied with Govt. policies towards the export industry of
its sports goods of India. Like the sports industry is not subsidized by the
Govt. nor Govt is providing any kind of tax rebate. The policy of the Govt.
not much favourable to these exporters of the sports goods. Thus the overall
23.9% of the exporters are dissatisfied with Govt. Policies towards sports
industry. Thereafter the major problem of exporters is the distribution of the
products in the foreign market which is faced by the exporters of the sports
goods industry. This problem arise due to various reasons, First is financial
constraints. Because the exporters do not have high financial resources with
them to establish their own distribution network in the foreign market.
Secondly is the lack of knowledge of the foreign market, of this reason the
exporters unable to set-up their own business in the foreign market. There
are 35.2% of the exporters who face the problems of distribution of the
products in the foreign market. There are many other reasons also regarding
the problems of distribution of the sports goods.
The last problem faced by the exporters is the High Competition with
the high quality sports goods of the other countries like Indian exporters
faced extent competition with Chinese goods. The Chinese products is of
very high quality and labour in china is also very cheap which leads to low
cost of production that ultimately lead to low price of products in the
international market. As a result Indian exporters find themselves hard to
stand in front of them.
Statement 9: Know the threats and opportunities for exporters of sports
goods industry.

The next part of the study is related with threats & opportunities procedures
to the sports goods industry. The major threat for sports industry is the
competition that the exporters facing with high quality sports by the other
countries the is India hers opened for other foreign manufacturers and
its exporters. Not only reserve the foreign market but also sell their in Indian
market. The major threat to Indian Industry is from Chinese products.

The opportunity available for the Indian exporters is that new doors are
opened for the Indian to enter new market of the world. Now, Indians
exporters can easily enter into foreign market because of WTO Agreement
between various countries.

Statement No. 10:- Role of Govt in boosting export of goods from

India:-

Here comes the role of Govt. in boosting the export industry of India. The
Govt. providing much help to exporters but until there are some of the
contributions which is made by the Govt. to boost the export of sports goods
from India to other countries. Govt. is providing duty draw back to the
exporters and also Govt. of India & Ministry of Commerce has established
sports goods export promotion council of India. Its sole purpose to increase
the export of sports goods from India.

History of the Industry

Sports industry originated in India in the year 1889 at Sialkot (now in

Pakistan). The emergence of sports goods industry is very interesting.
Before independence, British officers recruited in India used to entertain
themselves with sports like hockey, Tennis, Cricket and once the Tennis
Racket of British Army Officer required some repair so he called Mr. Ganda
Singh Oberoi, a clerk in the army to call some local artisans to repair his
rackets. This racket was repaired well. Thus Mr Oberoi found a vision to
start sports Industry in India. As India has always been proud of its skilled
artisans, so the labour force was not a big problem.
The Industry suffered a great set back in the wake of countrys
partition into India / Pakistan in the year 1947. This industry was re-
established after the partition of India. Its centre then spread over India,
Meerut and Batala.

Benefits to Exporters through Exporting

 A much bigger area of market, so that the exporter may be less
dependent upon the tastes and the preferences of one particular
country.

With Global market the exporter is much less likely to be

effected by the business cycles and political instability of a
particular country.

A good network of market implies that if a competitor capture

one market, only a position of his sales are likely to be effected.

Exports help in developing domestic trade, domestic consumers

are inclined to have more faith in products which they know are
selling abroad. Export creates a goodwill in the eyes of the
customer.

CONCLUSION

In overall study of export marketing strategies followed by the sports goods

exporters we come to the following conclusion: -
 Whole industry of sports goods exporters of India, i.e all exporters are the
independent manufacture of sports goods as they buy the products from the
local manufacture to sell the same to the foreign market.
All the sources of procuring raw material is from the local market as well as
outsides sources.
In composition of the sports goods being exported to various countries, the
major exports include, wood based product , like cricket bats, hockey sticks .
etc. leather based products like : cricket balls, hockey balls, boxing gloves
equipments , leather footballs rugby balls etc. rubber based product & all types
of inflatable balls rubber bladders etc. There is very less percentage of metal
based products of textile based products in the compositions of sports goods
exports.
The direction of sports goods of Indian sports goods industry is mainly to the
developed countries like UK, USA, Australia, South Africa, France, Germany,
Canada etc. and some of the exports to developing countries like Srilanka,
Malaysia etc.
The modes of exporting sports goods by the Indian exporters are mainly direct
exports, selling to visiting agents through export house of trading companies.
In exporting sports goods the percentage of exporters who promote their
products in the foreign market is not much higher. There are approximately
50% of the exporters who believe in promoting the products in the foreign
market. These exporters are using the limited means of promoting the products
internationally. They are attending national level as well as international trade
fairs & by other means of advertisement through internet etc.
Pricing policies followed by the sports goods exporters are competitive pricing,
going rate pricing & pricing based on the negotiations between the exporters
and importers.
 Methods used for distribution of the products is of 2 types : Direct Methods &
Indirect Methods Maximum of the exporters follow the Methods of foreign
retailers , distribution through trading company. In the indirect methods of
distribution the exporters follow mainly distribution through buying agents.
The major problems faced by the sports goods exporters are procurement
of raw materials unfavorable, Govt policies & competition with high
quality foreign products.
The threats for the exporters is the competition from high quality sports goods
by foreign manufacturer. The Major opportunity available for these exporters is
that new doors have opened for the Indian exporters to enter to the new
markets of the world.

SUGGESTIONS

Recommendations:
In the study of project export marketing strategies followed by the sports goods
industry , there are many start comings which prevail in sports goods industry for
which following are the suggestions given :

1. Govt. role in exporting sports goods is satisfactory. So gout should need to help
more to exporters by providing financial help to them in form of credit or in
form of subsidies.

2. Exporters faced a lot of problems in procuring row materials from other states
like procuring wood from other states. Therefore, state Govt. should make
policies that reduces the problem in procuring raw material for manufacturer of
sports goods.

3. Indian sports goods are facing competition with high quality sports goods
by the foreign manufacturer . So , Indian sports goods manufacturer
should give more emphasis to manufacture high quality products. So that
they can complete in the International market.

Chi - Square test

Null hypothesis is that there is no relationship between promotional
activities of the problems faced by the exporters.
Promotional Activities
Options A B C D E TOTAL
A 9 6 8 0 8 31
B 10 10 6 0 2 28
C 12 2 0 0 0 21
D 6 11 0 7 0 17
E 2 1 0 0 0 3
Total 39 30 14 7 10 100

O E OE (O E )2 (O E )2/E O-E-0.5 (O E (O E
0 . 5)2 0 . 5)2 / E
9 12.09 -3.09 9.55 0.79
6 9.3 -3.3 10.89 1.77
8 4.34 3.66 13.39 3.09
0 2.17 -2.17 4.71 -2.67 7.13 3.29
8 3.1 4.9 24.01 7.75
10 10.9 -0.92 0.85 0.07
10 8.4 1.6 2.56 0.3
6 3.92 2.08 4.33 1.1
0 1.96 -1.96 3.84 -2.46 6.05 3.09
2 2.8 -0.8 0.64 -1.3 1.69 0.6
12 8.19 3.81 14.52 1.77
2 6.3 -4.3 18.49 -4.8 23.04 3.65
0 2.94 -2.94 8.64 -3.44 11.83 4.02
7 1.47 5.53 30.58 20.8
0 2-1 -2.1 4.41 -2.6 6.76 3.22
6 6.63 -0.63 0.39 0.06
11 5.1 5.9 34.81 6.83
0 2.38 -2.38 5.66 -2.88 8.29 3.48
0 1.19 -1.19 1.42 -1.69 2.86 2.4
0 1.7 -1.7 2.89 -2.2 4.84 2.85
2 1.17 0.83 0.69 0.33 0.11 0.09
1 0.9 0.1 0.01 -0.44 0.16 0.18
0 0.42 -0.42 0.18 -0.92 0.85 2.02
0 0.21 -0.21 0.04 -0.71 0.5 2.38
0 0.3 -0.3 0.09 -0.8 0.64 2.13
Total 43.73 33.4

= 43 . 73 + 33 . 4 = 77 . 13

Degree of freedom = No. of Rows 1* (No. of Columns 1 )

= 5 1 * 5 1 = 16

Now the value table at 5% level at 16 degree of freedom = 26.3

Table value at 5% level is less than above calculated Chi Square Value . This
proves that there exists a significant relationship between two elements.
Null hypothesis hence rejected.

Questionnaire
1). Type of Export House (Please tick)
a) Export Trading House ____
b) Independent Manufacturer ____

2.) What are the various categories of sports goods that you are exporting.

Wood based items .

Leather based items .
Metal based items .
Rubber based items .
Plastic based items .
Fibre cork based items .
Textile based Items .

Q3. What are the major countries to whom you are exporting the sports
 goods? Please mention.

a) d)
b) e)
c) f)

Q4. What are the different modes of entry you follow to enter the foreign
market?

a) Direct exporting ( )
b) Licensing ( )
c) Letting through export house ( )
d) Letting through trading Company ( )
e) Contract Manufacturing ( )
f) Setting through Visiting agents ( )
h) Through interact like ( )

Q5. Is your Company promoting the product in the foreign market?

Yes ( ) No ( )

Q6. Is yes, then, what are the various promotional tools that you are
Following?

a) Advertising on the Net ( 20 )

b) Attending International trade fairs ( )
c) Personal Selling ( )
d) Sales promotion activities ( )
e) Others ( )

Q7. What kind of pricing policy that you are following?

a) Competitive pricing ( )
b) Growing rate policy ( )
c) Mark Pricing ( )
d) Perceived value pricing ( )
e) Target return policy ( )
f) Others ( )
Q8. What are the different channels of distribution that you are
following:-

Direct Indirect
Foreign Retailer ( ) Export Agent ( )
Trading Company ( ) Export Mgt. & Co. ( )
Foreign Distribution ( ) Buying Agent ( )
Others ( ) Export broker ( )
Others ( )

Q9. What are the major problems faced by you in exporting sports goods?

a) Procurement of raw material ( )

b) Documentation Problem ( )
c) Unfavourable Govt. Policies ( )
d) Competition to High Quality Foreign Products ( )
e) Distribution Problem ( )
f) Others ( )

Q10. What are the various threats and opportunities prevailing in the sports
goods industry?

________________________________________________________

Q11. How Govt. help to boost the export of sports goods from India?

________________________________________________________

________________________________________________________

Q12. Name of the Company / Trading House:-

________________________________________________________
 Foreign Trade Policy 2004-2009
Highlights of the Annual Supplement
Export Promotion Capital Goods Scheme
1. To promote capa expansion and quality up gradation in the SSI sector,
import of capital goods at 5% Customs duty shall now be allowed subject
to the fulfillment of an export obligation equivalent to 6 times the duty
save on capital goods imported under the EPCG Scheme over a period of
8 years. (At present the export obligation under the EPCG Scheme is 8
times the duty saved and reducing the export obligation for small
manufacturing units to 6 times shall provide an impetus to industries to
modernize their plant and machinery which will enhance our overall
export competitiveness in the medium term)
2. With a view to accelerate exports under the Scheme and to incentivise
fast track companies, firms making 75% or more of the exports under the
EPCG Scheme (including average level of exports) in half or less than
half the original export obligation period , shall be freed from the balance
export obligation.
3. The present requirement of submitting an Installation Certificate for
machinery imported under EPCG Scheme will now not be required for
units which are not registered with Central Excise. In lieu of a Central
Excise Certificate, a Chartered Engineer Certificate will now suffice.
Firms importing spares under EPCG shall also be required to submit a
chartered Engineer certificate only instead of a certificate from Central
Excise authorities.
4. The facility of clubbing of EPCG licenses has been further liberalized
and restrictive conditions relating to same licensing year and same
 products / services have been deleted. Henceforth, all EPCG licenses
issued under the same Customs Notification can be clubbed. This will
considerable reduce paperwork both for the exporter and the licensing
authorities and lead to easier monitoring.
5. Reducing congestion at the Major ports. The facility for export obligation
discharge in rupee payment under the EPCG scheme has been extended
to the minor ports, ICDs and CFS also.

ADVANCE LICENSING SCHEME

1. The scope of Advance Licence for Annual requirement has been extended
to all categories of exporters having past export performance. Earlier, the
option was limited to Status Holders only. The earlier limit of obtaining
advance Licence for Annual requirement has also been enhanced to 300%
of FOB/FOR value of exports made in the pervious year from 200% .
2. Transfer on Duty Free material imported or procured under Advance
Licence from one unit of the company to another unit of the same
company to be allowed with prior intimation to the jurisdictional central
excise authority. Earlier prior permission of the jurisdictional central
excise authority was required .

EXPORT ORIENTED UNITS

a) Duty free spares up to 5% of the value of capital goods imported for
excavation purposes in the Granite sector will be allowed to be removed
to the quarries.
b) The de-bonding procedure for EOUs has been simplified. A self
assessment procedure along with time bound disposal of applications of
such exiting EOUS will be put in place.
c) Capital Goods will be allowed to be transferred or given on loan basis to
other units under intimation to both Excise and Development
Commissioner.
d) Transfer of samples to other EOUs on returnable basis within a period of
30 days to be allowed.
e) EOUs to be permitted to claim IT exemption in respect of income on
export proceeds realized within a period of 12 months from date of
export.

TARGET PLUS SCHEME

The Target Plus Scheme aimed at rewarding incremental exports would

continue in the year 2005-06 with such modifications as will be notified,
separately for preventing misuse, if any.

INTER STATE TRADE COUNCIL

Formulation of Inter State Trade Council to engage the State Governments

in providing an enabling environment of promotion of international trade.
 PROCEDURAL SIMPLIFICATION & REDUCTION OF
TRANSACTION COSTS

A committee to look into procedural simplification and reduction of

transaction costs was set up under the Chairmanship of Director General of
Foreign Trade. The Committee has submitted its report and some of the key
recommendations made are:

a. Internal process re-engineering to enable greater delegation and

simplification of forms and documents.
b. EDI linkage of all community trade partners like DGFT, Customs, Bank,
Export Promotion Councils etc. to facilitate web-based filing, retrieval,
and verification of documents.
c. A fast track mechanism for clearances, examination, testing, quarantine,
packaging etc. to be set up by all agencies to facilitate import / export of
perishable cargo.
d. Laying down time limits for giving approvals /s sanctions for different
import and export activities by different import and export activities by
different agencies to ensure a transparent system of working in
Government Departments and ensure continuous improvement in quality
of services rendered.
As a first step towards this exercise, the DGFT has devised a single
common application form called Aayaat Niryaat Form. This 50 page set of
forms, as against the 120 page set currently in existence, provides
availability of information on DGFT related documentation at a single place
and has a web interface for on line filing by the exporter and retrieval of
documents by the licensing authorities.
 Highest Export Awards

1. Mayor & Co. India Highest Export .

2. Soccer International Ltd. India IIND Highest
Export.
3. Sanspareils Greenlands Pvt .Ltd. Meerut IIIND Highest
Export.

Outstanding Export Awards

1. Mayor & Co. India Inflatable Balls.

2. Inca Hammock Manufacturing & Export (P) Ltd.,Chennai Hammocks.
3. Sanspareils Greenlands Pvt . Ltd Meerut Protective
Equipment
For Cricket .
4. Sanspareils Greenlands Pvt. Ltd. Meerut Cricket Bats.
5. Mayor International Ltd. Gurgaon, Golf Balls.
6. Leisure Export Worldwide, India Boxing
Equipment.
7. Bhalla International , Meerut Athletic
Goods.
8. Garware wall Ropes Ltd. Pune Nets .
9. Soccer International Ltd. India Protective
Equipment for
Inflatable Ball
Sports.
10. Rainbow Exports, Kolkata Fishing
Equipment.
11. National Sports, Meerut Inflatable Ball
Accessories.
12. Enkay (India) Rubber Co. Pvt. Ltd. , Delhi Bladders.
13. Girdhari Lal Chopra (Agents ) Pvt. Ltd., Amritsar Chessmen &
Chess Boards.
14. R.K. International , India Hockey Sticks.
15. Stag International, Meerut Table Tennis
Accessories.
16. Funtime Innovations Pvt. Ltd. Magic Games.
17. Stag International Meerut Table Tennis
Tables.
18. Frank Educational Aids Pvt. Ltd. , Noida Puzzles.
 Export Excellence Awards
1. Inca Hammock Manufacturing & Export (P) Ltd. Chennai
2. Sakay Traders, India
3. Savi International , India
4. F.C. Sondhi & Co. (India) Pvt. Ltd., India
5. Sports Syndicate, India
6. Mayor International Ltd. Gurgaon
7. Spartan Sports Industries, India
8. Sarve Parkash & Co. , India
9. Leisure Export Worldwide, India
10.Hans Raj Mahajan & Sons , India
11.Sareen Sports Industries., Meerut
12.Stag International., Meerut
13.Wasan Exports, India
14.Rattan Brothers, India
15.Bhalla International Meerut
16.Cosco (India) Limited., Delhi
17.Worldwide Cricket Company Pvt. Ltd., India
18.Gujral Industries., Meerut
19.Sharma Exports, India
20.Wintex Exports, India
21.Garware- wall Ropes Ltd., Pune
22.Bhaizada & Son., India
23.Rainbow Exports, Kolkata
24.National Sports, Meerut
25.Beat All Sports, India
26.Brightway Exports International , India
27.R.K. International, India
28.Kamal Brothers, India
29.International Legguard Works, India
30.Enkay (India) Rubber Co. Pvt. Ltd. , Delhi
31.Ranson Sports Industry (Regd.) , India
32.Universal Sports Industries, India
33.Maxwel Exporters, Meerut
34.Ceela International, India
35.Anand Track & Field Equipment Pvt. Ltd. Meerut
36.Ishar Dass Mahajan & Sons, India
37.Girdhari Lal Chopra (Agents) Pvt. Ltd. Amritsar
38.Funtime Innovations Pct. Ltd. Kolkata
39.Sports Land Overseas Pvt. Ltd, Meerut
40.Archie International, India
41.Premier Enterprises , Meerut
42.R.K. Mahajan Exports , India
43.Chadha Sports, India
44.Uma International , India
45.Frank Educational Aids Pvt. Ltd. Noida
46.Avran Exports, India
47.Nelco (India) Pvt. Ltd. Meerut
48.Delux Sports Co. Batala
49.Deal International Pvt. Ltd. India
50.Vithal Overseas, India
 Indian Brand Promotion Awards

Company Brand
1. Stag International, Meerut STAG
2. Bhalla Interantional ,Meerut VINEX
3. Ekay (India) Rubber Co. Pvt. Ltd., Delhi ENKAY
 BIBLOGRAPHY

Varshney, R.L. & Bhattacharya , International Marketing Management

on Indian perspective , Sultan Chand & Sons
B.S. Rathor & J.S. Rathore, Export Marketing, Himalaya Publishing
House
International Marketing by S.C. Jin
www.sgepc.org
www.sportsgoodsindia.org
www.mayorworld.com
www.rattanbrothers.com
www.indiamart.com/sports-syndicate
www.soccerinternational.com
www.fcsondhi&co.com