A Project Report

On

To study customer satisfaction level and response for a

product range of Lobel solar power system
At
Lobel solar power system

In partial fulfilment of the requirements of Summer Internship Programme in the Masters in

Business Administration programme of GujaratTechnologicalUniversity

Submitted to
Faculty Guide Company guide
Prof.Praneti shahMr.ChintanGhandhi

___________

By
PandyaDrarshan N
127350592104
Batch -2012-14

N R INSTITUTE OF BUSINESS MANAGEMENT

N. R. Institute of Business Management (GLS-MBA)

 Certificate

This is to certify that Mr/Ms.DarshanPandyaEnrolmentNo

127350592104 , student of N. R. Institute of Business
Management (GLS-MBA) has successfully completed his
Summer Project on To study customer satisfaction level and
response for a product range of Lobel solar power system at
Lobel solar power system in partial fulfilment of the
requirements of MBA programme of Gujarat Technological
University. This is his original work and has not been submitted
elsewhere.

_______________ ____________________
Dr. Hitesh Project Guide
Ruparel Name
Director

Date: _________________

Place: _________________
 Declaration

I, DarshanPandya , Enrolment No. 127350592104 student of N

R Institute of Business Management hereby declare that I have
successfully completed this project on To study customer
satisfaction level and response for a product range of Lobel
solar power systemat Lobel solar power system in the
academic year 2012-13

I declare that this submitted work is done by me and to the

best of my knowledge; no such work has been submitted by
any other person for the award of degree or diploma.
I also declare that all the information collected from various
secondary and primary sources has been duly acknowledged in
this project report.

DARSHAN
PANDYA
(127350592104)
 PREFACE
The M.B.A curriculum has been architecture with the view of enabling the students to have
an opportunity to implement their theoretical knowledge on the real life practical situations.

Complying with the objective the report is designed to know the customer satisfaction level
for various products like Solar PV module , Solar heater , Solar LED lights , Solar Furness,
Solar lanterns of Lobel Solar Power System .

Up till now, LSPS was providing the Solar Devices of Different make. Now LSPS is going
to provide its own manufactured Solar devices to the market . So that this report also covers
the response of the existing customers of LSPS for Solar after presenting in front of them.

We have find the points in which the company is strong and in which side it is lacking so, for
that part we give them suggestions, lastly includes the conclusion and recommendation part
of the project.
 I
ACKNOWLEDGEMENT
I to express my gratitude for all those who gave me full support, directly or indirectly in
preparing this report.But I would like to mention that it was due to the operation of group of
people mainly am delighted our professors and our friends who have played an important role
to help me in preparing this report.

First of all, I would like to express my special thanks towards the staff ofLobel Solar Power
System ., for their co-operation and immense support especially to Mr.Chintan Gandhi ,
Head of LSPS , Vadodara , Mr.Akshay Gandhi , Asst. head of LSPS .

I am very grateful to my project guide, Prof.PranetiShah , who has been a source of

professional guidance and support in the completion of this study.

I would like to thank our director, Dr. Hitesh Ruparel, for granting us the opportunity of
learning by the way of Internship.

I am also thankful to all the respondents of the study for their co-operation in our research
study. I am also indebted to them for their advices and suggestions.

Last but not the least; I would like to thank our families and friends, who have given me a
chance to learn the chapter of hardworking, honesty and humbleness. They are always ready
to give me the moral support and put our efforts in the right and successive way.
 II

EXECUTIVE SUMMARY

It is well evident that work experience is an indispensable part of every professional course.
In the same manner practical training is must for each and every individual who is
undergoing management course. Without the practical exposure one cannot consider himself
or herself as a qualified capable manager.

During the project period student can learn through his own experience, the real situation of
market and corporate world and to put his theoretical knowledge into practice. Hence to fulfil
the requirement, I have completed my 7 Weeks Internship at Lobel Solar Power System. on
the topic To study customer satisfaction level and feedback to a product range for Lobel
solar power system.

To measure the satisfaction level for Lobel Solar Power System products in its existing
customers and their response for LSPS product range for solar device, the whole population
is divided in two sectors. Those are (1) Domestic (2) Industrial . A presentation of these solar
products is given by showing a sample, explaining all the features, range and the price.

The analysis is done on basis of the customers response for Solar Products about its features,
range, aesthetics and price and for the all switchgear products which they have used about its
quality, user friendliness, technical support and service.

In this way, by this project it can be known whether the customers will accept this product
range or not. The satisfaction level of existing customers is being measured. The preferences
among various makes is taken so that the market position of LSPS can be known as per
customers point of view and also their suggestions to make LSPS products more suitable for
them.

III

INDEX
SR NO Particulars Pg No

Preface I
Acknowledgement II
Executive Summary III

1 LITERATURE REVIEW 1

1.1 Solar Utilization 2

1.2 Renewable Energy Sources Policies of India 6
1.3 A Review of Solar Energy 11
1.4 Solar Energy Criterion 19
1.5 How To Win Devotion From Customers 21
1.6 Consumers Satisfaction 25

2 RESEARCH METHODOLOGY 27

2.1 Research design 28

2.2 Objectives 28
2.3 Value to the management 29
2.4 Expected beneficiaries 29
2.5 Research instrument 29
2.6 Population 29
2.7 Sampling 30
2.8 Method of data collection 30
2.9 Limitations 31
 3 INTRODUCTION TO INDUSTRY 32

3.1 Introduction To Energy 33

3.2 Types of renewable energy 35
3.3 Basics of solar energy 40
3.4 History of solar energy 41
3.5 Advantages & Disadvantages of Solar Energy 44

4 INTRODUCTION TO COMPANY 50
4.1 The Company 51
4.2 Product range of LSPS 55
4.3 Other Players into the market 62
4.4 Mission and Vision of LSPS 65
4.5 SWOT Analysis 66

5 DATA ANALYSIS 67

5.1 Type of customers 68

5.2 Annual turnover 69
5.3 Since how long the customers are using the LSPS products 70
5.4 About the all products of LSPS 71
5.5 About the all solar products services of LSPS 76
5.6 Hypothesis Testing 84

6 SUMMARY OF FINDINGS 86

7 CONCLUSION 89

8 RECOMMENDATIONS 91

9 BIBLIOGRAPHY 94

10 ANNEXTURE 96
 LIST OF TABLES
No. of Particulars Pg. no.
Table
5.1 Type of customer 68
5.2 Annual turnovers 69
5.3 Using LSPS products since how long 70
5.4.1 Response for Range 71
5.4.2 Response for safety features 72
5.4.3 Response for features 73
5.4.4 Response for Aesthetics 74
5.4.5 Response for Price 75
5.5.1 Response of enquiry 76
5.5.2 Response for delivery of products 77
5.5.3 Response for after sales service 78
5.5.4 Response for technical support 79
5.5.5 Response for quality 80
5.5.6 Response for reliability 81
5.5.7 Response for user friendliness 82
5.5.8 Response for price 83
 LIST OF FIGURES

No. of Particulars Pg. no.

Figures
1.1 Indias Energy Balance 7
5.1 Type of customer 68
5.2 Annual turnovers 69
5.3 Using LSPS products since how long 70
5.4.1 Response for Range 71
5.4.2 Response for safety features 72
5.4.3 Response for features 73
5.4.4 Response for Aesthetics 74
5.4.5 Response for Price 75
5.5.1 Response of enquiry 76
5.5.2 Response for delivery of products 77
5.5.3 Response for after sales service 78
5.5.4 Response for technical support 79
5.5.5 Response for quality 80
5.5.6 Response for reliability 81
5.5.7 Response for user friendliness 82
5.5.8 Response for price 83