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History
Best known for its internationally distributed beer, San Miguel Corporation can
only be described in superlatives. It is Southeast Asias oldest and largest brewer. It also
ranks as the Philippines largest and one of its most consistently profitable companies.
San Miguels flagship beer utterly dominates the Filipino market, with a 90 percent
market share. A 1988 brief in the Economist noted that Filipino order beer at bars and
restaurants, knowing that they will receive a San Miguel. But San Miguel did not make
it to the top of the regional heap on good beer alone. It also makes agricultural feeds,
processed and fresh meats, dairy products, coconut products, hard liquor, nonalcoholic
beverages, and packaging products such as glass containers, corrugated cartons,
aluminum cans, and metal crowns and caps. Through wholly or majority-owned
subsidiaries, san Miguel holds dominating market shares in several food and beverages
sectors in the Philippines. 90 percent of carbonated beverages, 58 percent of powdered
juice, 56 percent of hard liquor, and more than 80 percent of margarine and butter. By
the early 2000s, beer and other alcoholic beverages constituted only about one-third of
san Miguels annual turnover. In fact, the conglomerate had, by 2001, grown over the
course of its more than 110 years in business to generate 3.6 percent of its home
countrys gross domestic product and 4.5 percent of government tax revenue.
San Miguel grew to its commanding position in the Southeast Asian market in
spite of political upheaval, infrastructure glitches, and high taxes. It achieved its status
through aggressive competitive strategies and shrewd long-range planning over the
decades. Having diversifies into agribusiness, foods, and packaging in the mis-20 th
century, the conglomerate dominated its domestic markets by the early 1980s. At that
time, San Miguel undertook an aggressive program of international expansion that
came to fruition in the mid-to-late 1990s.
Early History
Don Enrique Ma Barretto de Ycaza established the brewery, Southeast Asias
first, in 1890 as La Fabrica de Cerveza de san Miguel. He named the company after the
section of Manila in which he lived and worked. He was soon joined by Don Pedro
Pablo Roxas, who brought with him a German brewmaster. San Miguels brew won its
first major at 1895s Philippines Regional Exposition, and led its imported competitors
by a five-to-one margin by the turn of the 20 th century. The company was incorporated in
1913 following the death of Don Pedro Roxas.
By that time, San Miguel was exporting its namesake brew to Hongkong,
Shanghai and Guam. Andrs Soriano y Roxas joined San Miguel in 1918, beginning a
multigeneration(albeit interrupted) reign of Sorianos. In 1990, San Miguels Beer bulletin
noted that Beer was the heart of San Miguels business, and the soul from which
emanated all its other businesses. Andrs Soriano initiated the companys
diversification, which processed rather logically via vertical integration. The experience
cultivating barley naturally evolved into other agricultural businesses, for example. San
Miguel gathered steam in the 1920s, when the company expanded into nonalcoholic
beverages with the creation of the Royal Soft Drinks Plant in 1922. San Miguel entered
the frozen foods market in 1925 with the creation og Magnolia Ice Cream Plant. By the
early 1990s, Magnolia held four-fifths of the frozen dessert market. Soriano created the
first non-US National Coca-Cola bottling and distribution franchise in 1927. The
Philippine company owned 70 percent of the joint venture, which grew to become
Cokes sixth largest operation. By the early 1990s, San Miguel had captured over two-
thirds of the domestic soft drink market.
Although World War II interrupted San Miguels brewing business, the company
got back on the growth track in the postwar era, acquiring production facilities in Hong
Kong in 1948. The company also resumed its program of vertical integration, even
building its own power plant so that it would not be dependent on the Philippines
notoriously poor infrastructure. San Miguel also built a liquid carbon dioxide plant, glass
bottle manufacturing facilities, and a cartoon plant during the post war period.
The company shortened its name to San Miguel Corporation in 1963, and Andrs
Soriano Jr., advanced to the companys presidency upon his fathers 1964 death. He
has been credited with instituting modern management theory, including
decentralization along product lines. Soriano Jr., continued to diversify the food
business during the early 1980s, expanding into poultry production in 1982, building an
ice cream plant in 1983, and adding shrimp processing and freezing in 1984.
Over the decades, San Miguel earned a formidable reputation as a fierce
competitor. The company used all the tools at its disposal. When it could not beat a rival
through traditional means, it acquired and intimidated upstarts into submission. The
Filipino governments complicity did not hurt, either. Long protected by high tariffs, San
Miguel encountered its first major competitor in beer market in the late 1970s. That was
when Asia Brewery entered the segment. The rivalry between Asia Brewery and San
Miguel came to a head in 1988, when Asia Brewery cannily introduced a bargain-priced
brand called, simply, Beer. The imported product looked and tasted like its primary
competitor, playing upon the fact that in the Philippines, the San Miguel brand was
synonymous with beer. It was a creative counter to San Miguels notoriously
aggressive and sometimes cutthroat competitive strategy, which had reportedly included
attempts to sabotage[Asia Brewerys] sales network and smash its empty bottles. Asia
Brewery, whose owner was reputedly connected to Marcos sympathizers, even hired
away San Miguels brewmaster.
Although San Miguel enjoyed virtual monopolies in its markets, that status did not
shield it from the political machinations of the Philippines. The dictatorial reign of
Ferdinand Marcos brought this element into sharp focus in the 1980s, when an intra-
familial proxy fight at San Miguel turned political. The dispute was instigated in 1983 by
Enrique Zobel, a wealthy cousin of the Sorianos who owned the Ayala banking and real
estate group and sided with the Marcos government. Unable to execute a takeover on
his own, Zobel sold his 19.5 percent stake to Eduardo Cojuangco Jr.(known in some
circles as the coconut king). Although Cojuangco was a cousin of Marcos opponent
Corazon Aquino, he too sided with Marcos. Cojuangcos Coconut Industry Investment
Fund(a.k.a., United Coconut Planters Bank)accumulated an additional 32 percent of
San Miguel, giving him effective control of the conglomerate and leaving the Soriano
family with a mere 3 percent. Cojuangco scooped up the chairmanship in 1984, when
Andrs Soriano Jr., died of cancer. However, his reign over San Miguel lasted only two
years. When Marcos lost the 1986 election to Aquino amidst the people power
revolution, Cojuangco and many other Marcos backers fled the country. (In fact, Marcos
and Cojuangco left in the same helicopter.)
Andrs Soriano III resumed San Miguels chairmanship and launched a
campaign to reclaim the family legacy that year. But when the new chairman tried to but
back the abandoned shares, he was blocked by unexpected agency; the Aquino
administrations Presidential Commission on Good Government(PCGG) assumed
control (but not legal ownership) of the 51.4 percent stake and refused to relinquish.
The government asserted that that stake had been illegally obtained. In the 1970s
Marcos had imposed a tax on the production of coconuts, a major Philippine cash crop,
with the proceeds supposed to fund that industrys development. It was alleged,
however, that the money was funneled into the Cojuangco-controlled United Coconut
Planters Bank, and that Cojuangco then used much of the funds to help him purchase
his controlling stake in San Miguel. The controlling interest carried nine of San Miguels
15 directors seats with it. The PCGG continued to tend its San Miguel stake into the
early 1990s, but it acceded de facto control of the conglomerate to Andrs Soriano III
via a management contract with his A. Soriano Corp.
Soriano III was characterized by Business Weeks Maria Shao as an introverted,
almost reclusive leader. Schooled at the University of Pennsylvannias prestigious
Wharton School, Soriano III had dabbled in investment banking in New York City before
returning to the Philippines. Soriano tried everything from legal machinations to joint-
venture buyout schemes to wrest control of San Miguel from the PCGG, but to no avail.
At the same time, Soriano III continued the companys program of expansion,
acquiring majority control of La Tondea Distillers, Inc., the leading producer of hard
liquor in the Philippines, in 1987and adding beef and pork production to the companys
food operations in 1988.
In 1990 San Miguel threw a five-month party to celebrate its centenary. President
Corazon Aquino called San Miguel the best showcase of a Filipino company, a shining
example of creative management and commitment to its public. The Economist
contrastingly called San Miguel a showcase for much that it is wrong with business in
the Philippines. The latter assertion was substantiated that same year, when
Cojuangco returned to the Philippines (the Journal of Commerce noted that he
sneaked back into the country[in 1990] despite a ban on his return) to lay claim to his
holdings. Notwithstanding the circumstances of his repatriation, a November 1992
article in Asian Business noted that Cojuangco [was] expected to win evenetually. All
the same, Soriano III continued to hold the chairmanship. (Cojuangco, meantime,
unsuccessfully ran for the Philippine presidency in 1992).
Mission Statement
San Miguel Corporation, Inc. is committed to the empowerment of San Miguel
host communities and various stockholders by harnessing corporate social
responsibility among the various san Miguel businesses in pursuing mutually beneficial
program that lead to self-reliance and sustainability.
Vision Statement
To be constantly aware of the aspiration of the people and of nation, and to
ensure that san Miguel continues to make a major contribution toward the achievement
of these aspiration. To manufacture, distribute and sell throughout the Philippines food
products, beverages, product and animal feeds, being ready at all time to add, modify or
discontinue product in accordance with changes in the market. To diversity into fields
which will ensure optimum utilization of management resource and substantial
contribution to corporate profit. To seek and developed export markets for new product
as well as for those already being produce by the corporation. To generate a return on
funds employed sufficient to ensure an adequate rate of growth for the corporation, and
to provide satisfactory returns to stockholders. To provide an environment which is
conductive to the development of the individual and which encourage employees to
realized their full capabilities.
Companys Policies
B. Prohibitions
(a) A Relevant Person must not deal in any of the securities of the Company at any
time when he has knowledge or is in possession of material non-public
information, unless the Relevant Person
(a) Proves that the information was not gained from his relationship with
the Company, subject to paragraph B. 2 below; or (b) if the other party
selling to or buying from the Relevant Person (or his agent) is
identified, the Relevant Person proves (i) that he disclosed the
information to the other party, or (ii) that he had reason to believe that
the other party otherwise is also in possession of the information.
(b) A Relevant Person must not deal in the securities of the Company
when by virtue of his position as a director of another listed company,
he is in possession of material non-public information in relation to the
Companys securities.
(c) Relevant Persons who have knowledge or are in possession of
material non-public information are prohibited from dealing in the
Companys securities during the following periods (each a Blockout
Period);
(i) 10 business days before and 5 business days after the deadline
for the Company to make a structured disclosure or any
disclosure of its financial results for any year, half-year, quarterly
or any other interim period; and
(ii) 5 business days before and 5 business days after any non-
structured disclosure of any material information other than
financial results.
(d) Relevant Persons who have knowledge or are in possession of
material non-public information shall be prohibited from liquidating their
options or selling their shares in the Company granted under the long
term incentive plan for stock options or acquired under the employee
stock purchase program, as the case may be, during Blockout Periods.
Where a Relevant Person is a sole trustee, the provisions of this
policy will apply to all dealings of the trust as if he were dealing on his own
account (unless the Relevant Person is a bare trustee and neither he nor
any of his associates is a beneficiary of the trust, in which case the
provisions of this policy will not apply).
(e) Where a Relevant Person deals in the securities of the Company in his
capacity as co-trustee and he has not participated in or influenced the
decision to deal in the securities and is not, and none of his associates
is, a beneficiary of the trust, dealings by the trust will not be regarded
as his dealings.
(f) When a Relevant Person places investment funds comprising
securities of the Company under professional management,
discretionary or otherwise. The managers must nonetheless be made
subject to the same restrictions and procedures as the Relevant
Person himself in respect of any proposed dealings in the Companys
securities.
(g) The prohibitions on dealings in the Companys securities under this
policy apply to the Relevant Persons associates who have knowledge
or are in possession of material non-public information.
C. Notification
(a) Any Relevant Person of the Company who acts as trustee of a trust must
ensure that his co-trustees are aware of the identity of any company of which
he is a Relevant Person so as to enable them to anticipate possible
difficulties. A Relevant Person having funds under management must likewise
advise the investment manager.
(b) Any Relevant Person who is a beneficiary, but not a trustee, of a trust which
deals in securities of the Company must endeavor to ensure that the trustees
notify him after they have dealt in such securities on behalf of the trust, in
order that he in turn may notify the Company. For this purpose, he must
ensure that the trustees are aware of the companies of which he is a
Relevant Person.
(c) The directors of the Company must as a board and individually endeavor to
ensure that any employee of the Company, or director or employee of a
subsidiary of the Company who, because of such office or employment, is
likely to be in possession of material non-public information in relation to the
Companys securities, does not deal in those securities at a time when he
would be prohibited from dealing by this policy and/or the SRC.
D. Disclosure
(a) Relevant Persons shall comply with the disclosure requirements under the SRC
in respect of their dealings with the Companys securities.
(b) The Company shall also disclose in its annual or current reports, having made
specific enquiry of all directors and officers, whether its directors and officers,
whether its directors and officers have complied with, or whether there has been
any non-compliance with, the required standards set out in this policy and SRC;
and in the event of any non-compliance and an explanation of the remedial steps
taken by the Company to address such non-compliance.
G. Additional Information
Questions arising from the Companys securities dealing policy or securities
dealing requirements under the SRC may be raised with the Relevant Persons
senior officer, Companys Secretary or General Counsel. A relevant Person should
consult/clarify with the foregoing persons before trading in any securities which may
be affected by the policy or SRC in the event of doubt as to its application to the
circumstances of such Relevant Person.
The policy on dealings in securities was adopted on May 22,2008.
An affiliate for purposes of these By-Laws shall refer to an entity linked directly or
indirectly to said directors or officers by means of their ownership, control or
power to vote ten percent (10%) or more of the outstanding capital stock thereof.
B. Management Contracts
C. The appointment or contracting or any buying or selling agent whose
compensation or commission is at least 50% of the Corporations respective total
purchases or sales for the immediately preceding fiscal year; or the appointment
or contracting of any person, whether natural or juridical, as contractor,
consultant, trustee or in any other capacity, whose compensation or commission
is at least 5% of the Corporations total expenditure for that particular expense
item or items.
Policy and Data Relating to Health, Safety and Welfare of Employees,
Including Training
As stand in the Companys Employee Manual, in acknowledgement of the
varying needs inherent in every individual, the Corporation endeavours to provide
an environment where the holistic wellness of employees is nurtured and protected.
The Corporation supports several wellness programs and maintains facilities that
take care of the employees well being. These include the gymnasium, employee
clinic, and Management Training Center. The Corporation likewise encourages its
individual business units to develop and implement employee wellness programs of
their own provided they are consistent with Corporation policies and guidelines.
The Corporation provides comprehensive health care service directed at
prevention of disease protection from health hazards and maintenance of health.
Programs are also implemented to identify personal risks to health and to detect
diseases in the early and most treatable stages. The Corporation is also committed
to improve the quality of life of its employees through healthy living and piloting of
wellness initiatives to encourage employees to maintain active and healthy lifestyles.
The Corporation also provides regular information on health to assist employees in
making better decisions regarding their health condition as well as their dependents.
The Corporation also strives to protect its employees from harassment of any
form. The Corporation actively implements mechanisms for dealing with such
occurrences and ensure that it will act justly, swiftly and decisively in addressing
such complaints. The Corporation is also committed to promote a work place that is
free from drug abuse as it is detrimental to the health, safety and work performance
of employees and poses risks to Corporation operations and product quality.
The Corporation seeks to have accident-free operations in all its offices and
production facilities worldwide. The policy on safety is derived from principles,
values, legal and regulatory requirements, and is operationalized through the
implementation of standards of performance and well-documented standard
operating procedures. These are further reinforced by regular installation audits and
proactive education of the workforce.
The following are the Corporations health care programs to protect employees
and their dependents against financial burdens that come with illness or injury:
Health and Welfare Program- this program is being maintained and administered
by the Corporation which has its own clinic and accredited third party medical
personnel. The plan provides for hospitalization and medical benefits under the plan
for qualified employees. The employee may enjoy the benefits under the plan as
long as he has accrued sick leave credits. The following are provided: free
hospitalization, medical consultation, medicines and medical services.
Health and Welfare programs for dependents, provided that the dependents are
registered with the Corporation. The plan covers hospitalization, dental, diagnostic
procedures, and out patient services. The employee and the Corporation share on a
50-50 basis the insurance premiums. The plan will answer for the room and board,
doctors fees, surgical fees and miscellaneous expenses of eligible dependents,
outpatient benefits, subject to certain limits.
The Corporation recognizes its responsibility to shape and develop the
knowledge, skills and attitudes of its human resources in order to contribute to the
professional development of its employees and maintain its competitive position.
The Corporations training and education philosophy is defined in the following
principles:
Business Contribution Training is anchored on the needs of the business and the
impact on the Corporations bottom line. Education and training help optimize the
productivity and performance of the employees of the Corporation and enable them
to contribute to the profitability of the Corporation.