This document outlines the learning objectives for new product development. It discusses how new products are increasingly important for company prosperity and shorter product lifecycles. It also covers different models of new product development processes, the importance of external linkages, key decisions in concept development, and important supply chain questions.
This document outlines the learning objectives for new product development. It discusses how new products are increasingly important for company prosperity and shorter product lifecycles. It also covers different models of new product development processes, the importance of external linkages, key decisions in concept development, and important supply chain questions.
This document outlines the learning objectives for new product development. It discusses how new products are increasingly important for company prosperity and shorter product lifecycles. It also covers different models of new product development processes, the importance of external linkages, key decisions in concept development, and important supply chain questions.
This document outlines the learning objectives for new product development. It discusses how new products are increasingly important for company prosperity and shorter product lifecycles. It also covers different models of new product development processes, the importance of external linkages, key decisions in concept development, and important supply chain questions.
prosperity o New products (less than 5 years old) increasingly take a larger slice of sales o Lifecycles of products become increasingly shorter as a result o Clearly evident in the mobile phone industry
Recognize the range of product development
opportunities that can exist Recognize that a new product is a multi-dimensional concept
Identify the different types of models of NPD
o Departmental-stage models o Activity-stage models and concurrent engineering o Cross-functional models o Decision-stage models o Conversion-process models o Response models o Network models
Provide an understanding of the importance of external
linkages in the new product development process
5 basic decisions to be made within concept development
1. What are the target values of the product attributes? 2. What will the product concept be? 3. What variants of the product will be offered? 4. What is the product architecture? 5. What will be the overall physical form and industrial design of the product?
Regarding the supply chain, these are important questions:
1. Which components will be designed specifically for the product? 2. Who will design and produce the product? 3. What is the configuration of the physical supply chain? 4. What type of process will be used to assemble the product? 5. Who will develop and supply the process equipment?