Professional Documents
Culture Documents
Handbook of Islamic Marketing: Gillian Rice
Handbook of Islamic Marketing: Gillian Rice
Handbook of Islamic Marketing: Gillian Rice
Edited by
Ozlem Sandikci
Assistant Professor of Marketing, Bilkent University, Turkey
Gillian Rice
Professor Emerita, Thunderbird School of Global Management, USA
Edward Elgar
Cheltenham, UK Northampton, MA, USA
OL.OO
Contents
List of contributors ix
Acknowledgements xvii
Glossary xviii
5 Gender and privacy in Arab Gulf states: implications for consumption and
marketing ' 73
Russell Belk and Rana Sobh
6 Being fashionable in today's Tunisia: what about cultural identity? 97
Fatma Smaoui and Ghofrane Ghariani
7 Consumer acculturation in situ: the continuing legacy of French colonization
in North Africa 114
Elizabeth C. Hirschman and Mourad Touzani
8 Lifestyles of Islamic consumers in Turkey 129
Yonca Aslanbay, Ozlem Hesapci Sanaktekin and Bekir Agirdir
9 The impact of Islam on food shopping and consumption patterns of Muslim
households 147
Hayiel Hino
10 Understanding preference formation of functional food among Malaysian
Muslims 162
Siti Hasnah Hassan
vi Contents
PARTV THEFUTURE
24 Islam, consumption and marketing: going beyond the essentialist approaches 484
Ozlem Sandikci and Giiliz Ger
Index 503