92thutngEmailMarketingcnnh

Email Emailmarketing

CngLinkLeadstnghpliccthutngEmailMarketingcnnh:

1.Abovethefold(Trnnpgp):Lnguyntcthitkemail,theobnnna
nhngnidungquantrng,sctchnhtvotrongkhong400450pixelutincaemail
theochiudc.Khinginhnmemail,hsthyphnnidungngaymkhngcn
phicunchutxung.

2.AcceptableSpamReportRate(Tlbocospamcthchpnhn):Ltlm
tinhcungcpdchvemailmarketingcthbthngbolspamnhngkhngnh
hngnuytncah.Nutltrn0,1%(1trn1000email)thnhcungcpdchv
emailmarketingsnhncmtcnhbo.

3.AcceptanceRate(Tlchpnhn):Tlphntrmsemailcccmychgi
emailchpnhn.Khimtemailcmychemailchpnhnkhngcnghalnsc
vomcInbox.

4.ASP(ApplicationServiceProviderNhcungcpdchvngdng):Lmtt
chccungcpcccngcphnmmdatrnnntngweb.

5.Autoresponder(Tphnhi):Lmtemailcthitlptnggingaylptc
hocsaumtthigiantimtngisaukhingingkvodanhschnhntinca
bn.Vd:emailcmnginkhchhngsaukhingingkvodanhschnhn
tin.

6.Blacklist(Danhschen):DanhschcctnminvachIPbthngbohoc
bkttilgithrc.Bncthkimtraccblacklisttiach:www.dnsstuff.com

7.Blueprintedemail:Emailcgitheokhochcsn.
8.BondedSender(Ngigicmbo):Lmtloibohimgiemail,nhnca
cngtycphchundnhchocccngtyemailmarketing.Cccngtyemailmarketing
smborngemailcakhchhngcchuyntinhngISPlnmcccngty
cmiquanh.

9.Bounceemail(Emailhng):Lccemailcgitrlichongigivachca
nginhnkhngtntihochintikhnghotng.

10.BounceRate:Tlccemailhng.Tlbounceratechpnhncldi5%.

11.CANSPAM:LtvitttcacmtControllingtheAssaultofNonSolicited
PornographyAndMarketingActof2003.ylolutaranhngquynhdnhcho
nhngemailcmcchthngmi,nidungcanhngemail,quyntchinhnemail
canginhncemailvcchnhphtnuviphmoluttrn.

12.CalltoAction(Kugihnhng):Lphnthngipbnaratrongemail
hngngicncchnhngcthnh:nhnvontMuahng,ngk,click
vomtnglink

13.ClicksPerDelivered:Ltlphntrmslnnhpchuttrnslngemailgii
nhtnh.

14.ClicksPerOpen:Ltlphntrmslnnhpchuttrnslnmemail.

15.CMO(ChiefMarketingOfficer):GimcMarketing

16.ConversionRate(Tlchuyni):Ltlphntrmnginhnchnhngc
thsaukhixememailnhltruycpvowebsite,giinnthnghaytrliemail
trongmtchindchemailmarketing.ylchsquantrngnhgisthnhcngca
chindchemailmarketing.

17.CPT(CostPerThousand):Lchiphthudanhschachemailca1000ngi.
Vd:Chiphbnthumtdanhschachemaill250.000CPM,iucngcngha
lbnphichi250chomtachemail.

18.CRM(CustomerRelationshipManagementQunlquanhkhchhng):L
mtphngphpgipdoanhnghiptipcnvgiaotipvikhchhngmtcchch
thngvhiuqu,qunlccthngtincakhchhngnh:thngtinvtikhon,nhucu,
linlcnhmphcvkhchhngtthn.

19.CSV(Commaseparatedvalue):Lmtnhdngfilemmitrngdliucan
cngncchvinhaubngmtduphy.Vd:Nguyn
Vn,Minh,minhnv@company.com,Nam,35

20.CTR(ClickThroughRate):Ltlphntrmslnnhpchutduynht,khngtrng
lptrnslnmemailcanginhnnhpchutvomtlinktcchntrongemail.
21.Customfield(Trngtychnh):Lcctrngdngcnhnhanidungemail.
Cctrngtychnhnychophpkhchhngnhpvlutrccthngtinbsungcami
linhnh:ach,ngysinh,thiquenmuasm,ghich

22.Database(Csdliu):Dnglutrccbnghi.Csdliuctchc
thnhccbng.Ccbngcchiathnhccctvccdng.Dliuclutrctip
trongmttrng(tclmt).CcloicsdliuwebphbinbaogmSQLvMySQL.

23.DedicatedIP:LachIPmbnsdnggiemailmarketing.

24.DeliverabilityRate(Tlphnphi):Ltlemailgithnhcngtrongtngs
ccemailcgii.Khimtemailcgiithnhcngthvnchathchcchn
rngnnmtronginboxcanginhn.

25.Deliveryspeed(Tcgimail):Chobitphnmmgiemailcthgiemail
nhanhtimcno.

26.Doubleoptin(haycngilConfirmedoptin)(Xcnhnkp):Xcnhnkpl
khimtngingknhnmtbntinthngquawebsite,saucmtemailxcnhn
cgichongingichcthmvodanhschnhntinnungixcnhn
achemailcamnhvmongmunnhnbntin.Thngthngngisphiclickvo
mtnglinktrongemailhocphnhiliemail.Dngxcnhnkpsemlichongi
shudanhschmtdanhschsch(khngcccachemailhng)vtbphnnnl
thrc,mcdsbmtnhiunginhntinnhngngivldonoqunxc
nhnlingknhntincah.

27.EmailCampaign(Chindchemail):Lmtemailhocmtlotemailcthitk
honthnhmtmctiumarketing.

28.Emailclient(Chngtrnhcemail):Lphnmmmnginhnemaildng
xememailcah.Ccphnmmcemailphbinbaogm:MicrosoftOutlook,
Thunderbirdvccphnmmcemailtrnnntngwebnh:Gmail,Yahoo,Hotmail.Cc
chngtrnhcemailkhcnhaushinthccemailhtmlkhcnhau.iucnghal:
MtemailhinthtttrnYahoothchachchinthtttrnGmailhayMSOutlook.

29.EmailFilter(Lcemail):Lkthutcsdngchnemaildatrnngigi,
tiuhocnidungemail.

30.Emailmarketing:Lmthotngkinhdoanhbngcchgiemailnnginhn
trongmtdanhschkhchhnggiithiu,qungb,cmn,nhmkhuynkhchh
muahocsdngsnphm/dchvcabn.Nhimvchnhcaemailmarketinglxy
dngmiquanhvikhchhng,tolngtinvtngkhnngnhndinthnghiuca
khchhng.

31.EmailSponsorships(Titr/bomchoemail):Chvicmuakhnggianqung
cotrongemailnewsletter(bntinint)hoctitrchomthaynhiubivit.
32.ESP(EmailServiceProvider):NhcungcpdchvEmailMarketing.

33.Falsepositive:Chvicmtemailhpphpbchnbiccblcnhnthhocb
xemlthrc.

34.Feedbackloop(Vnglplinhngc):TrongvaitrlnhcungcpdchvEmail
Marketing(ESP),bnsthitlpFeedbackloopvinhcungcpdchvInternet(ISP).Khi
feedbackloopcthitlp,ISPslinhvibnthngbovnhngkinca
khchhng.Nufeedbackloopkhngcthitlp,ISPcthabnvoblacklistm
khngchobncchigiithch.Vd:AQL,Juno,NetzerolccESPccungcpfeedback
loop.

35.HardBounce(Hngcng):Chvicgiemailkhngthnhcngdoachemail
khngtnti,khnghplhocbchn.

36.Headeremail(Messageheader):Lphntext/codenphatrnmithngip
email.Miemailgiiucmtheader.

37.HoneyPot:Lmththngtinguynthngtincxydngvimcchgidng
nhlanhngksdngvxmnhpbthpphp,thuhtschcachngvkhng
chochngtipxcvihthngtht.

38.Hotlead:Khchhngtimnngckhnngcaonhttrthnhkhchhnghin
thc.

39.HouseList(haylRetentionList):yltisngitrchocngvicemail
marketingcabn.Nlmtdanhschcxydngmtcchhpphp,csngca
nginhnnnbncthxydngnnnhngdanhschringdatrnn.

40.HTML(Hypertextmarkuplanguage):NgnngnhdusiuvnbnMtngn
nglptrnhcbntrnInternet.

41.HTMLEmail:LnhngemailcthitkbngngnngHTML.

42.InboundMarketing:Lhnhthcmarketingtptrungvovictoraccnidungcht
lngnhmlikominginviccsnphm,dchvcadoanhnghipbnmtcch
tnhin.Bngcchngticcnidungphhpvimiquantmcakhchhng,bns
tngthuhtcnhiulttruycpvowebsitesaubncthlintcchuyn
i,chtdanhschkhchhngvlmhilngh.

43.IPWarmup:ChhnhnggiemailvislngtngdnivimtachIP.iu
sgipxydnglngtinivikhchhngcachIP.

44.ISP(InternetServiceProvider):NhcungcpdchvInternetbngthngrnghoc
quays.VitNam,ccISPlnnhtlVNPT,FPT,Viettel.TrnthgiilAOL,Juno,
Netzero,Earthlink,TimeWarner
45.Landingpage:Mtlandingpage(haycngilleadcapturepagetrangchn)l
mttrangxuthinkhicmtkhchhngtimnngclickchutvonglinktrongemail.
Trangnycungcpthngtinvsnphm,dchvnhmthcymthnhngctht
khchhng.

46.Leads(Khchhngtimnng/Khchhngumi):Lnhngkhchhnggh
thmwebsite,blogcabnvlimttthngtin(htn,achemailsinthoi)
bncthlinlclinhmmcchqungbsnphm,dchvmkhngmuabnmt
snphmcthno.

47.LeadsGeneration:Chcngvictmkimcckhchhngtimnng(cngilkhch
hngumi).

48.Leadscore:Limsdocckhchhngtimnngdnhchoccwebsite,blogmh
ghthm.

49.LevelsofAuthentication:Lmtcchthitlpdanhtnhcangigi.Nmbo
ngigicphpgitmttnminnhtnh.

50.ListSegmentation(Danhschphnon):Lachnvphnkhcdanhschkhch
hngmctiu.Mtdanhschphnoncnghalchindchemailmarketingcabns
nhmngmctiuhn.Do,tlphnhiscaohn,tkhchhnghyngkhnv
tbocothrchn.

51.MarketingAutomation(Marketingtng):Lccphnmmgipticutrcv
tnghanhiutcvmarketingquantrngnh:tnggiemail,phnkhcthngtin
khchhngNmbocctcvcthchinchnhxc,tiuvcolngtheo
thigian.

52.MuemailHTML:LmtmuhacthitksnbngHTMLbnchcnchn
thmccnidungltothnhmtbntinemail.

53.Mobilemarketing:Lhnhthcmarketingtrnccthitbding,vdnhinthoi
thngminh.Nsdngccphngtindingnhmtknhgiaotipvtruynthnggia
doanhnghipvngitiudng.btcniu,btkthiimno,mobilemarketingc
thcungcpthngtinvsnphm,dchvcadoanhnghipchokhchhnggipthcy
vickinhdoanhcadoanhnghipvtorastinlitiachokhchhng.

54.MultipartMIME(MIMEaphn):Ttcccthngipemailucmtheadergi
lContentType.Mtthngipcthcgiididngtext,text/htmlhoc
multipart/alternative.Nuthngipcgiididngmultipart/alternative,nsc
nhdngthnhMIMEaphn.TcdngcagiMIMEaphnlemailstnghinth
dngHTMLnuchngtrnhcemailcanginhncthcHTML,vtrvdngtext
nuchngtrnhcemailkhngthcHTMLhoctnhnngcHTMLbtt.Viemail
MIMEaphn,cthngipHTMLvthngiptextucgii.GiathngipHTML
vthngiptextcmtranhgii.RanhgiinycnhnghatrongheaderContent
Type.

55.OpenRate:Tlphntrmgiasemailcmtrongtngsemailcgiica
mtchindchemail.

56.OpenRBL.org:LmtwebsitechophpxemtnminhocIPcbblacklistkhng.

57.Optin(cngilSubcribengk):Lmtkhinimdngchnhngngi
nhnngnhnbntinemail.Nuhngkthngquawebsitecabnthhl
optin.NubnsdngphnmmthuthpachemailtrnInternetvsauthmh
vodanhschnhntincabnthkhngphiloptin.Chinthutnythngc
nhngngiphttnthrcsdng.

58.Optout(cngilUnsubcribeHyngk):Khikhchhngcabnkhng
munnhnthmthngtinquaemailtbnna,hssdngchcnngnyyucu
loibemailcabnkhidanhschemailmhngk.ylchcnngbtbuc
phictrongmiemailbngitichokhchhng.

59.OutboundMarketing:Lhnhthcmarketingtruynthngnh:muaqungco,mua
danhschemailrichiccleads.

60.Personalization(Cnhnhanidungemail):Lkhnnggiiccemailmang
ccthngtinringcatngnginhn.ylmtcngcrtmnhbngiiccthng
ipthnthintinhngnginhntin.Vd:Emailthngcmubng:Chobn.
Ngigicthcnhnhaemailbngcchthaylichochungchungbng:Cho
%%firstname%%%%lastname%%.Khiemailcgii,hthngstngthay
%%firstname%%%%lastname%%bnghtncatngnginhn.

61.Permissionbased(cphpcanginhn):Danhschcphpcangi
nhnldanhschchchanhngnginhnoptinvkhngchabtcdanhschnoc
cdomuabnhocdanhschnhngngiyucunhnmtloibntinnhnglinhn
cnhngbntinkhcmhkhngyucu(vdccthngtinqungcohocccch
khc).

62.Phnmmemailmarketing:Chophpbngiiccbntinticcdanhschca
bnvtheodiktqu.Cctnhnngtiuchunbaogm:cnhnhanidungemail,lp
lchgiemailvxlemailhng.

63.Phnmmqunldanhschemail:Chophpbnthuthp,nhpvqunlnhng
nginhntin.

64.PhysicalAddress(achvtl/achthc):Lachcthcanhngcngty
giemail,thngnmphadicngcaemail.lmtyucubtbucchottccc
chindchemailmarketing.

65.PlainTextEmail:Lemaildngvnbnnthun,khngcHTML.Bnnnlunlun
cungcpchaitychnchokhchhng,cthnhnemaildngHTMLhocdngthunvn
bn.

66.PrivacyPolicy(Chnhschbomt):Lmtmtrrngvchnhschcamt
websitehocmtcngtyvvicsdngthngtinthuthpctngidngvnhngg
cccngty/websiteclmcngnhkhngclmvinhngthngtinmhthu
thpc.

67.ReadorOpenLength:Thigiantkhikhchhngmemailnkhihngemail.

68.RentalListhayAcquisitionList(Danhschchothu):Ldanhschcckhch
hngtimnnghocmtphnkhckhchhngclachnnhnthngtinvmt
chnhtnh,thnglvnghnghip,ccvnkhchhngquantmhocthngtin
vnhnkhuhc.

69.ROI(ReturnOnInvestment):Ltsuthonvn,ctnhbnglngtinthuc
tmtkhonutchiacholngtinutbanu.

70.Scheduling(Lplchgiemail):Ltnhnngchophpthitlpthigianbtugi
emailitimtthiimtrongtnglai.

71.SenderScore:MtdchvminphcaReturnPath,gipnhgiuytnachIPca
ccmychgiemailtheothangim0100.Trn90imltt.

72.SharedIP:LmtachIPdngchunggiemail.ylmtslachnnhmtit
kimchiphsovivicbnsdngringmtachIP.

73.SignatureFile:Mtkhuhiuhocmtkhivnbnphncuicaemail,cungcp
thmthngtinvngigi,cngty,achthc,thngtinlinlcvmtsthngtinkhc.

74.Signupform(Formngk):Lmtformcttrongmtwebsite,chophp
khchngknhnbntincacngty.

75.Singleoptin(Xcnhnn):Khimtnginhntinngkthngquawebsitev
hkhngcnphixcnhnliachemailcah(bngcchclickvonglinktrong
emailxcnhnhocphnhiliemail)thlxcnhnn.Huhtnhngngich
shuccbntinuathchxcnhnnvntiahasnginhntintrongmt
danhsch,mcdcthcnhiuachemailkm.

76.SoftBounce(Hngmm):Lvicemailbtrlidochuynphtkhngthnhcng
mnguynnhndomtvntmthinhhpmaily(khngthnhnthmemail)
hocmychbmtktni(mychkhngcsnhockhnghotng)

77.Spam(Thrc):Lccemailgiimnginhnkhngmongmunvkhngc
phpcanginhn.Khinimnycncgibngmtsthutngkhcnh:junk
mail,bulkmail,unsolicitedcommercialemail.

78.SpamCop.net:Lmtblacklist.Nlmtdchvtheodithrcvchuyntipcc
phnnnthrcticcISPvcccngtyhosting.Nubnkhngcmiquanhhoc
feedbackloopviccISP,chsaumtslnphnnngiticcISPhoccngtyhosting,
truycpinternethochostingcabncthbng.NubnbblacklistbiSpamCop,bn
cnlinhvih.

79.Spamtriggerword:Cctngkhngcphpdngtrongtiuvnidungemail
vcthlmkchhotblcthrc.

80.SPF(SenderPolicyFramework):LmtbnghiDNS,chobitailchshuca
mtachIPhoctnmin(domain)giemail.

81.Thngk:Ltnhnngdngtheodilngm,lngclick,lngemailhng,lng
ngidngnhntin

82.Thuthpemail:Bnphidngmtphnmmqutlyccachemailtcc
trangweb.Phnmmnyhotngbngcchtmtrongttccctranglinkttmta
chwebsitehocdatrncciukintmkimtrongcctrangtmkim.

83.Tlclick:ctnhbngslngclickvotngnglinktrongemailchiachotng
semail.

84.UCE(Unsolicitedcommercialemail):Lemailthngmikhngtnguyn,mttn
gikhccathrc.

85.Unsubscribelink(Linkdngnhntin):nglinkthngctvtrcuicng
trongemailchophpnginhndngnhntinhocsaithngtincah.

86.Valueproposition(Lituynngngitr):Llikhngnhgitr,lichcasn
phm,dchvmdoanhnghipemlichokhchhng.

87.Viralmarketing(Marketinglantruyn):Lhnhthcmarketingdatrnnguyntc
lantruynthngtin,tngtnhcchthclantruynvirustnginysangngikhc
vitccpsnhn.

Hnhthcmarketingnybtutgithuytmtkhchhnglunk/munkchongi
khcnghevsnphmhocdchvcadoanhnghipmkhchhngcmthyhilngkhi
sdng.ViralMarketingmtchinthutkhuynkhchmtcnhnnolantruynni
dungtipth,qungconnhngngikhc,nhmtoratimnngphttrintheohm
m.

Slantruynvnhhngcamtthngipvsnphm,dchv,thnghiunh
nhngconvirus.Ccchindchnhvylidngsnhnrngnhanhchnglmbng
nmtthngiplnnhngngn,hngtriungibit.

88.Whitelist:Lkhinimilpviblacklist.MtsISPlitkcctrangcmiquan
httvngtincyivih.Nubnpngccctiuchuncah,bnscth
cthmvowhitelist.Nubnnmtrongmtwhitelist,emailcabncnhiuchi
 githnhcnghn.

89.Webbase(Datrnnntngweb):Lloiphnmmmngidngcthng
nhpvsdngtrctuyn.

90.Welcomeemail(Emailchomng):Lemailcgitinginhnsaukhingi
ngknhnmtbntin.

91.WYSIWYG(WhatYouSeeIsWhatYouGet):iubnthyliubnnhnc.
lmtloitrnhsonthoHTMLchophpbnsdngmtchngtrnhtngtnh
MicrosoftWordddngthitkmtmuemailhocmttrangwebmkhngcnphi
vitcode.

92.Xememailviccchngtrnhkhcnhau:Ltnhnngchophpxemthemail
trongccphnmmcemailnhGmail,Yahoo,MSOutlooktrckhiemailcgii.

LinkLeadstnghp(TheoZetamail)

LinkLeadsEmailMarketingchuynnghiphnguVitNam

Thch

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