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    Recency Based Analysis Frequency Based Analysis Monetary Based Analysis R3 F3 M3

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    tx_2489
    The document analyzes lead sources and programs for an organization over three time periods (R1, R2, R3) using three different analyses: recency, frequency, and monetary. For each analysis and time period, it lists the top 5 lead sources and top 5 programs based on that analysis' metric (e.g. most recent for recency, most instances for frequency, highest dollar amount for monetary). Web search consistently ranked as the top lead source across all analyses and periods. The PLC3 program similarly topped the program lists most often.

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    Recency Based Analysis Frequency Based Analysis Monetary Based Analysis R3 F3 M3

    Uploaded by

    tx_2489
    14 views1 page
    The document analyzes lead sources and programs for an organization over three time periods (R1, R2, R3) using three different analyses: recency, frequency, and monetary. For each analysis and time period, it lists the top 5 lead sources and top 5 programs based on that analysis' metric (e.g. most recent for recency, most instances for frequency, highest dollar amount for monetary). Web search consistently ranked as the top lead source across all analyses and periods. The PLC3 program similarly topped the program lists most often.

    Original Description:

    Customer Sources RFM

    Original Title

    RFM Customer Sources

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    The document analyzes lead sources and programs for an organization over three time periods (R1, R2, R3) using three different analyses: recency, frequency, and monetary. For each analysis and time period, it lists the top 5 lead sources and top 5 programs based on that analysis' metric (e.g. most recent for recency, most instances for frequency, highest dollar amount for monetary). Web search consistently ranked as the top lead source across all analyses and periods. The PLC3 program similarly topped the program lists most often.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    14 views1 page

    Recency Based Analysis Frequency Based Analysis Monetary Based Analysis R3 F3 M3

    Uploaded by

    tx_2489
    The document analyzes lead sources and programs for an organization over three time periods (R1, R2, R3) using three different analyses: recency, frequency, and monetary. For each analysis and time period, it lists the top 5 lead sources and top 5 programs based on that analysis' metric (e.g. most recent for recency, most instances for frequency, highest dollar amount for monetary). Web search consistently ranked as the top lead source across all analyses and periods. The PLC3 program similarly topped the program lists most often.

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    of 1

    Recency Based Analysis Frequency Based Analysis Monetary Based Analysis

    R3 Top 5 Lead Source Top 5 Programs F3 Top 5 Lead Source Top 5 Programs M3 Top 5 Lead Source Top 5 Programs
    1 Web Search 325 27.7% PLC3 468 39.8% 1 Web Search 484 41.2% PLC3 507 43.1% 1 Web Search 465 39.6% PLC3 582 49.5%
    2 plctechnician.com 176 15.0% ET 271 23.1% 2 PPC 131 11.1% ET 287 24.4% 2 plctechnician.com 124 10.6% ET 206 17.5%
    3 etcourse.com 96 8.2% PLCII 182 15.5% 3 plctechnician.com 106 9.0% EM 176 15.0% 3 PPC 112 9.5% EM 173 14.7%
    4 PPC 94 8.0% EM 162 13.8% 4 WS&Q 94 8.0% RBT 91 7.7% 4 WS&Q 81 6.9% PLCII 125 10.6%
    5 gbctech home 86 7.3% RBT 67 5.7% 5 etcourse.com 45 3.8% PLCII 90 7.7% 5 Other 65 5.5% RBT 41 3.5%

    R2 Top 5 Lead Source Top 5 Programs F2 Top 5 Lead Source Top 5 Programs M2 Top 5 Lead Source Top 5 Programs
    1 Web Search 452 38.5% PLC3 443 37.7% 1 Web Search 411 35.0% PLC3 520 44.3% 1 Web Search 427 36.3% PLC3 450 38.3%
    2 PPC 119 10.1% ET 290 24.7% 2 PPC 141 12.0% ET 300 25.5% 2 PPC 129 11.0% ET 352 30.0%
    3 plctechnician.com 87 7.4% EM 173 14.7% 3 plctechnician.com 117 10.0% EM 166 14.1% 3 plctechnician.com 102 8.7% RBT 152 12.9%
    4 WS&Q 79 6.7% PLCII 144 12.3% 4 Other 89 7.6% RBT 90 7.7% 4 WS&Q 93 7.9% EM 123 10.5%
    5 Other 63 5.4% RBT 101 8.6% 5 WS&Q 68 5.8% PLCII 59 5.0% 5 Other 63 5.4% PLCII 79 6.7%

    R1 Top 5 Lead Source Top 5 Programs F1 Top 5 Lead Source Top 5 Programs M1 Top 5 Lead Source Top 5 Programs
    1 Web Search 500 42.5% PLC3 540 45.9% 1 Web Search 382 32.5% PLC3 424 36.1% 1 Web Search 385 32.7% PLC3 419 35.6%
    2 PPC 188 16.0% ET 305 25.9% 2 PPC 129 11.0% ET 279 23.7% 2 PPC 160 13.6% ET 308 26.2%
    3 Other 94 8.0% EM 167 14.2% 3 plctechnician.com 115 9.8% PLCII 204 17.3% 3 plctechnician.com 112 9.5% EM 206 17.5%
    4 WS&Q 86 7.3% RBT 96 8.2% 4 etcourse.com 75 6.4% EM 160 13.6% 4 etcourse.com 70 6.0% PLCII 149 12.7%
    5 plctechnician.com 75 6.4% PLCII 27 2.3% 5 WS&Q 74 6.3% RBT 83 7.1% 5 gbctech home 64 5.4% RBT 71 6.0%

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