Chicken

substitute has soy protein, pea protein, carrot fiber etc.

Beyond Meats Beast Burger resembles closely to meat.

They are able to replicate the way most people actually experience meat.
They are nutritionally superior to factory-farmed meat.
The vast meat industry lurches on, sucking in tremendous amount of resources
and churning out all manner of destruction, along with meat.
These companies can disrupt Big Meat into oblivion.
--------

Demand for meat alternatives is growing, fueled by trends as varied as increased

vegetarianism and concerns over the impact of industrial-scale animal
husbandry on the environment.
Some investors look at the development of viable meat alternatives as a
sustainability issue. They are more interested in big problems needing solutions
because they represent big potential markets and strong opportunities for
building greater returns.
Problems it addresses are land and water use, stress on global supply chain and
the worlds growing population.
Much of the new growth in the segment is coming from younger consumers who
seek foods that fit an overall lifestyle, be it health reasons or personal ethics.
They are not just seeking foods that mimic meat.

A 55g of beyond meats beef crumbles contains 4.5 g of total fat with no
saturated fat, in contrast to the same amount of 80% lean ground beef, which has
11g of total fat, 4 of which are saturated fat.
--------

It is a noble goal to reduce the level of the suffering of animals raised for meat in
industrial conditions.
Why, in other words, use the poor chicken as a machine to produce meat when
you can use a machine to produce meat that seems like chicken?
Brown does not sees his product as a trendy meat replacement for vegans but
one with more widespread use.
Chickens produce about as much waste as their intake of feed. Also there is an
antibiotic issue as 80% of the antibiotics sold in US are given to animals, which
has increased the number of antibiotic-resistant diseases as well as presence of
arsenic in the soil and our food.
Almost all chicken and turkey produced in the US is tainted with bacteria that
can kill a human.
--------
More protein than beef.

The ultimate performance burger.

The livestock process buries river systems in manure and requires absurd
amount of land.

Green house emissions from the worlds cattle was pegged at 18%, worse than
cars and trucks.

Browns first breakthrough came when he discovered Fu-Hung Hsieh, a food

scientist at the University of Missouri who had perfected a way to turn soy
protein into strips that chewed like chicken.
Our approach to food hasnt changed much over the last 100 years. Its ripe for
reinvention. Were just at the beginning of enormous innovation.

If you get this thing to cost less than meat, and you get international
quickly enough, then this is huge. Said Bill Gates

Beyond Meats manufacturing process uses a small fraction of the land, water,
energy, crops, and time that making real meat does, and it requires no new
technology. And the timing is right.

Beef flavor is not difficult to replicate. The juiciness and the chew are the real
challenges.
The taste and colour can be faked quite easily, but the texture cannot. And it is
texture why customers love it.

To make the meat more chewy and juicy, Beyond Meat scientists began a series
of marathon sessions in the lab. They kept tweaking the chemistry and taking
shot on the goal in a constructive way
The food scientists had been arguing to go in one direction. Well, this is a
different protein. I think we should push this in the opposite direction. hey were
like, Why would you do that? You cant do that. And I said, Well, lets just give it
a shot. And sure enough, boom. It was immediately apparent. We tasted it right
when it came out, and we just went, Wow! Weve never had that before.

Culture is a lump of flesh wrapped in dough. If you want to save the world, youd
better make it convenient.