MICHAELA R.

DOWNES
92 South Triangle Road, Hillsborough, NJ 08844
(908) 566-7842
michaelardownes@gmail.com

EDUCATION
UNIVERSITY OF SOUTH CAROLINA, Darla Moore School of Business Columbia, SC USA
Bachelor of Science, Business Administration May 2017
Majors: International Business, Marketing Minor: French
GPA: 3.93
Awards: Presidents List (multiple recipient), Deans List (multiple recipient)

UNIVERSIT PARIS DAUPHINE Paris, FRANCE

Study Abroad Program in International Marketing and Management January May 2016

EXPERIENCE
JOYRUN, INC. Columbia, SC USA
Campus Lead October 2016 Current
Launched a new app on campus through a multi event awareness campaign for a double-sided market.
Develop customer acquisition strategy through word of mouth and viral marketing campaigns including
guerilla-marketing tactics and student segmentation.
Analyze customer acquisition and retention metrics through cohort analysis, cost to acquire customers
(CAC), and market penetration.

BONTOUX, INC. Edison, NJ USA

Market Research Intern June 2016 August 2016
Performed competitive analysis to inform product positioning.
Evaluated revenue by ideal customer profiles to allocate marketing budget.
Supervised quality control prior to product shipments through sniff and color tests.

UNITY BANK Clinton, NJ USA

Finance and Servicing Intern Winters 2013 2016
Worked in collection department to increase payment rates from borrowers through phone calls and records
keeping.
Prepared annual confidential restricted stock vesting spreadsheet.

LEADERSHIP EXPERIENCE
ALPHA CHI OMEGA FRATERNITY
Assistant Vice President of Risk Management
Negotiated venue, entertainment, catering, and transportation contracts for seven events and managed those
vendor relationships within a budget of $100,000.
Created a safety plan to limit liabilities for social events by implementing the use of security guards onsite
and provide transportation services to all members and attendees.
Utilized campus-wide social calendar to build partnerships with other organizations advocating for similar
philanthropies and to support the causes of outside groups.

SKILLS Microsoft Office, Intermediate French, Event Planning, Social Media (Facebook, Twitter,
LinkedIn, Instagram, Snapchat), Data Research, Market Trend Analysis, Customer Service

ACTIVITIES Sorority Recruitment Counselor, United Nations Foundation Volunteer (Paris, France and
Copenhagen, Denmark), Order of Omega Honors Society, Peer Leader, Dance Marathon, Relay
for Life, The Skimm Brand Ambassador, Wreaths Across America Volunteer