CERTIFICATE

This is to certify that the project report entitled A Study on Shift of Consumer Loyalty from
Unorganised to Organised Retail Sector submitted by xxxxxx is a bonafide piece of work
conducted under my direct supervision and guidance. No part of this work has been submitted
for any other degree of any other university. The data sources have been duly acknowledged. It
may be considered for evaluation in partial fulfilment of the requirement for the award of degree
of Master of Business Administration.

Date:
Ms. Anu Sahi
Asstt. Prof. in Management
Apeejay Institute of Management
Jalandhar
 PREFACE

As MBA course requires equal attention towards practical as well as theoretical aspects of
business, various problems are to be dealt with in that course. Thats why research programs are
there to give deep as well as thorough knowledge of subjects and problems that are practical
whenever one entered in the profession. A research project constitutes the backbone of any
management education program. A management student has to quite frequently do the research
work during his entire span. Research programs are included in the curriculum of various
management courses so as to provide students with practical knowledge and exposure to
professional life.

My project entitled A Study on Shift of Consumer Loyalty from Unorganised to Organised

Retail Sector. A sincere effort has been made to bring about clear facts and I hope that this
report meets the given expectations and various requirements of the research. I am highly
gratified that I have done this project and I am highly obliged to those respected persons who
chosen us for this work. And I duly ensure this work as an original work of mine and not a copy
work.
 ACKNOWLEDGEMENT

Success is any endeavor call for cooperation and guidance from seniors and colleagues.

As MBA course not only requires the theoretical but also practical knowledge too, thats why
universities started conducting training programs for students, so that they can get ample view of
practical problems. Any report cannot be completed without the guidance, assistance, inspiration
and cooperation from various quarters. This report also bears the inspiration of many persons. I
take this opportunity to express my deep gratitude to help all who helped me in compilation of
this study.

This project could not have been completed without the best guidance of Ms. Anu Sahi, she not
only served as my supervisor but also encouraged and challenged me throughout my project
work.
The team members guided me throughout the project, never accepted less than my best efforts.
Of course, like any other author, I am indebted always to those people that do their best to
improve on my best.

Date: Name
 TABLE OF CONTENTS

Certificate i
Preface ii
Acknowledgement iii

CHAPTER NO. CHAPTER TITLE PAGE NO.

1 Introduction 1-28

2 Review of Literature 29-33

3 Need, Scope and Objectives of the Study 34-35

4 Research Methodology 36-39

5 Data Analysis and Interpretation 40-53

6 Findings of the Study 54-55

7 Conclusion and Recommendations 56-58

References 59-60

Annexure 61-64

LIST OF TABLES
TABLE NO. TABLE TITLE PAGE NO.

5.a Demographic Profile of Respondents 41

5.1 Customer Regularity Towards Organized Outlets 42

5.2 Respondents Preference for Shopping. 43

Number of Times Respondents Visit Organized

5.3 44
Retail Outlets in a Month.
Opinion Regarding Convenience of Shopping in
5.4 45
Organized Retail Store
5.5 Benefits Respondents Get from the Traditional Stores 46
Opinion Regarding Factors of Organized Retail
5.6 47
Outlet
Ranking of the Reasons for Declining Popularity of
5.7 49
Unorganized Retail Sector in India
Opinion Regarding the Product Related Factors of
5.8 50
Organized Retail Outlet
5.9 Opinion Regarding Future of Traditional Stores. 52

5.10 Opinion Regarding Boom in the Retail Industry 53

LIST OF FIGURES
FIGURE NO. FIGURE TITLE PAGE NO.

5.1 Customer Regularity Towards Organized Outlets 42

5.2 Respondents Preference for Shopping. 43

Number of Times Respondents Visit Organized
5.3 44
Retail Outlets in a Month.
Opinion Regarding Convenience of Shopping in
5.4 45
Organized Retail Store
Benefits Respondents get from the Traditional
5.5 46
Stores
5.6 Opinion Regarding Future of Traditional Stores. 52

5.7 Opinion Regarding Boom in the Retail Industry 53