THIS IS OUR PRESENTATION

ABOUT:
PROCTER & GAMBLE CO
Procter & Gamble Co, a Top 100 company
CASE
ANALYSIS OF INFORMATION SYSTEM
IMPLEMENTATION AT P&G
Presented By

Anni Gupta (2013IPG-022)

Deepak Kumar (2013IPG-037)
Outline
Company Overview
Competitors in the market
Business Goals
Why collaboration and innovation is important ?
Previous systems and problems
Information Systems used improving productivity
Outline
Information Systems used improving collaboration
Results of using Information Systems
Case Study Questions & Answers
Interactive Session
Procter & Gamble (P & G)
Procter & Gamble (P & G) is the largest manufacturer of consumer
products
One of the top 10 largest companies by market capitalization
Founded in 1837, headquartered in Cincinnati , Ohio by William
Procter and James Gamble
Mainstay in American business for over 150 yrs.
Known for Successful brands, introducing new products and
maintaining popularity
Pampers, Tide, Bounty, Folgers, Pringles Charmin, Swiffer, Crest ,
food, beverages and many more
$83.62 billion in sales and $14.48 billion profit by 2012
Business Operations
Three main units -
Beauty care
House hold care
Health and well being

Others -
Baby care
Pet care
Grooming segment
Business Goals
Three main focuses
Maintaining popularity of existing product
Developing new related products
Innovating and introducing new products from scratch
Market Competitors
Unilever is the most remarkable competitors
 Why collaboration and innovation is
important ?
Huge amount of workers, employees, managers and researchers
Better management
Faster and better sharing of information
Improving Productivity
Improving quality
Minimizing production cost
Reducing R&D costs
Why collaboration and innovation is
important ?
Making better and faster decisions
Most of all achieving business goals
Previous Systems and Problems
Existing methods for collaboration and innovating and
developing new ideas wasnt good enough.
No better collaborative system. Email was used for collaboration
.
- Senders controls the flow of information.
- May fail to send mail to colleagues when they need it most
processes for sharing knowledge were notoriously inefficient
For companies like P & G one vendor simply isnt enough to
satisfy their diverse needs. e.g. Google search was inadequate.
- Doesnt always link information from within the company
Previous Systems and Problems
- reliance on keywords isnt ideal for all of the topics for
employees might search.
when P&G executives traveled to meet with regional managers,
there was no way to integrate all the reports and discussions
into a single document.
Information Systems used for improving
productivity
Web 2.0 for online activities and websites.
Blogs for sharing information with others.
- Open for all interested parties
- Attract comments from interested users.
Custom search engine start-up connectbeam.
- Allows employees to share bookmarks and tag content
with descriptive words that appear in future searches
- Facilitates social networks of coworkers to find and share
information more effectively
Information Systems used for improving
Collaboration
A Complete Collaboration system led by suite of Microsoft
products. Service provided includes
Unified communications (Voice transmission, Data
transmission, IM , Email, E-Conferencing)
Microsoft Live Communications Server functionality,
Web conferencing with Live Meeting
content management with SharePoint
SharePoint to store all presentations to one location, accessible
from every parts of the company.
Information Systems used for improving
Collaboration
InnovationNet, a browser-based portal, contains over 5 million
research related documents in digital format.
Tele Presence Conference Room by CISCO. An excellent way to
foster collaboration between employees across not just
countries, but continents.
Challenges of using Information Systems
Employers accustomed to email, showed significant inertia to
move to a new technology.
If enough employees didnt use Collaborative Systems, the tools
would be much less useful for those that did use them.
Results of using Information Systems
80000 people using IM, 20000 MS Outlook for mailing,
calendaring, contact management, task management, note
taking.
Researchers use the tools to share the data theyve collected on
various brands
Marketers can more effectively access the data they need to
create highly targeted ad campaigns.
Managers are more easily able to find the people and data they
need to make critical business decisions.
Removed the problem of glue all documents to a notebook.
Results of using Information Systems
Using Telepresence managers and officers cad hold high-
definition meetings over long distances.
35 percent of its employees are using Telepresence regularly.
Company has saved $4 for every $1 invested in the 70 high-end
telepresence systems it has installed over the past few years.
Reduced amount of travel and cost for travel
Significant reduction of time and cost in Research and
development.
Faster and more efficient management system.
QUESTIONS WE TOOK UP !
Case Study Questions & Answer's
1. What is Procter & Gambles business strategy? What is the
relationship of collaboration and innovation to that business
strategy?
2. How is P&G using collaboration systems to execute its business
model and business strategy? List and describe the collaboration
systems and technologies it is using and the benefits of each.
3. Why were some collaborative technologies slow to catch on at
P&G?
4. Why is telepresence such a useful collaborative tool for a company
like P&G?
5. Can you think of other ways P&G could use collaboration to foster
innovation?
What is Procter & Gambles business strategy? What is the
relationship of collaboration and innovation to that business
strategy?
Procter and Gambles follows three prime business strategy. They are
1. Maintaining popularity of existing product
2. Developing new related products
3. Innovating and introducing new products from scratch

Most of P&Gs business is built around brand creation and management.

Its critical that the company facilitate collaboration between researchers,
marketers, and managers and also inspire and invest on innovation to keep the
market place.
P&G is such a big company and makes such a wide array of products, achieving
their business goals is a daunting task.
How is P&G using collaboration systems to execute its business model and
business strategy? List and describe the collaboration systems and
technologies it is using and the benefits of each.

Collaboration systems using by P & G -

1. SharePoint to store all presentations in a single location, that are
accessible to the employers, colleagues and researchers from the
other parts of company.
2.InnovationNet to store all related research documents in a digital
format accessible from a browser based portal.
3. CISCOs Telepresence Conference room to hold meeting s over long
distance
Other technologies from above P & G using are
Blogs
How is P&G using collaboration systems to execute its business model
and business strategy? List and describe the collaboration systems
and technologies it is using and the benefits of each.

Custom Search engine

Complete Collaborative System
Why were some collaborative technologies slow to catch
on at P&G?

Employees have resisted the changes, insisting that newer

collaborative tools represent more work. People are accustomed
to a certain technology and there was significant organizational
inertia against switching to a new way of doing things.
Why is telepresence such a useful collaborative tool for a company like
P&G?

Telepresence is an excellent way to foster collaboration between

employees across not just countries, but continents. It makes
possible to hold high-definition meetings over long distances.

Benefits of telepresence include significant travel savings, more

efficient flow of ideas, and quicker decision making. Decisions
that once took days now take minutes.
Recommendations from our side

Cloud , to save all their documents and files in a place which

will certainly reduce their maintenance overhead and introduce
flexibility and speed.

Big data manipulation, to gain and analysis huge amount of

customer feedback to make the products and services better.
Thank You