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  • Vision of The Company: External Environment

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    Abdulwahab Afridi
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    The airline outlined its new vision to be the airline of choice through personalized service, reliability, digital innovation, and British style. It acknowledged external challenges like low fuel prices but also uncertainty due to Brexit, terrorist attacks impacting destinations, and operational disruptions from weather and strikes. The Board of Directors saw changes in the CEO and CFO. In response, the airline developed Plan 4 as its new strategic plan.

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    Vision of the Company

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    The airline outlined its new vision to be the airline of choice through personalized service, reliability, digital innovation, and British style. It acknowledged external challenges like low fuel prices but also uncertainty due to Brexit, terrorist attacks impacting destinations, and operational disruptions from weather and strikes. The Board of Directors saw changes in the CEO and CFO. In response, the airline developed Plan 4 as its new strategic plan.

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    4 views1 page

    Vision of The Company: External Environment

    Uploaded by

    Abdulwahab Afridi
    The airline outlined its new vision to be the airline of choice through personalized service, reliability, digital innovation, and British style. It acknowledged external challenges like low fuel prices but also uncertainty due to Brexit, terrorist attacks impacting destinations, and operational disruptions from weather and strikes. The Board of Directors saw changes in the CEO and CFO. In response, the airline developed Plan 4 as its new strategic plan.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
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    Vision of the Company

    The Companys new vision is: to be the airline of choice with personalised service, exceptional reliability, a
    digital mind-set and unique British style.

    External Environment
    Low fuel prices
    Low interest rates
    Uncertainty following the UK vote to leave the EU
    Terrorist attacks in key destination markets
    Adverse weather and air traffic strikes led to Operational disruptions
    Sterlings depreciated

    BOD changes
    CEO
    CFO

    New PLAN
    Plan 4 has been developed

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