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Ijrcm 1 Vol 3 Issue 8 Art 17
Ijrcm 1 Vol 3 Issue 8 Art 17
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VOLUME NO. 3 (2012), ISSUE N O. 8 (AUGUST ) ISSN 0976-2183
CONTENTS
Sr. Page No.
No. TITLE & NAME OF THE AUTHOR (S)
1. THE RELATIONSHIP BETWEEN CAPITAL AND OWNERSHIP STRUCTURES WITH THE CREATED SHAREHOLDER VALUE IN TEHRAN STOCK 1
EXCHANGE
MOHAMADREZA ABDOLI, MOHAMADREZA SHORVARZI & SYED NAJIBALLAH SHANAEI
2. IMPACT OF GOOD GOVERNANCE ON THE CORPORATE GOVERNANCE IN BANGLADESH 6
MD. ZAHIR UDDIN ARIF, MD. OMAR FARUQUE & UDAYSHANKAR SARKAR
3. DETERMINANTS OF JOB PERFORMANCE OF ADMINISTRATIVE STAFF IN LADOKE AKINTOLA UNIVERSITY OF TECHNOLOGY, OGBOMOSO, 9
NIGERIA
AKANBI F. K. & OJOKUKU R. M.
4. THE NEXUS BETWEEN ORGANIZATIONAL CULTURE AND TOP MANAGEMENT SUPPORT AS AN INFLUENCE TO THE ADOPTION OF 14
INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN THE RWANDAN COMMERCIAL BANKS
MACHOGU MORONGE ABIUD & LYNET OKIKO
5. THE ROLE OF CORPORATE REPUTATION ON TRAVEL AND LEISURE COMPANIES PERFORMANCE IN MALAYSIA 20
SAHAR E-VAHDATI
6. HR AUDIT: AN EVALUATION OF HR PRACTICIES 23
MARIAM AHMED
7. BENEFITS AND CHALLENGES OF CONVERGENCE TO INTERNATIONAL FINANCIAL REPORTING STANDARDS BY PUBLIC ACCOUNTABILITY 29
COMPANIES IN NIGERIA
ISHAQ ALHAJI SAMAILA
8. FACTORS INFLUENCING EMPLOYEE ENGAGEMENT IN AN ENTERTAINMENT INDUSTRY 35
A. ANGELINE EMMEMA, N.AJJAN & C.KARTHIKEYAN
9. AN INSIGHT INTO XBRL: INDIAN PERSPECTIVE 43
DR. SUMIT GARG & RITIKA AGGARWAL
10. EMPLOYEES SATISFACTION AND INDUSTRIAL RELATIONS A STUDY OF SELECTED INDUSTRIAL UNITS OF AHMEDABAD AND ANAND 48
DISTRICTS
DR. VIJAYSINH M. VANAR
11. AN EMPIRICAL STUDY ON TALENT MANAGEMENT AN OUTMOST OPPORTUNITY FOR ORGANIZATIONS SUCCESS 61
NANDINI M. DESHPANDE
12. A STUDY OF HUMAN RESOURCES RELATED CONFLICTS IN SOFTWARE INDUSTRIES IN HYDERABAD 65
RAMAKRISHNA SASTRY GHATTY & DR. V. MADHUSUDHAN PRASAD
13. CAPITAL STRUCTURE (DEBT-EQUITY) OF INDIAN PHARMACEUTICAL INDUSTRY A STUDY 70
K. PADMINI & C. SIVARAMI REDDY
14. GAINING LEVERAGE FROM SUPPLY CHAIN TO MAXIMIZE PROFITS 74
DR. MADHU JASOLA & SHIVANI KAPOOR
15. BUSINESS CYCLE STAGES AND HUMAN CAPITAL COST AN EMPIRICAL STUDY OF SERVICE SECTOR COMPANIES IN INDIA 79
DR. YAMINI KARMARKAR & PRACHI JAIN
16. A COMPARATIVE STUDY ON CUSTOMER PREFERENCE ON MOBILE COMMUNICATION WITH REFERENCE TO THE SERVICE PROVIDED BY 85
PRIVATE (AIRTEL) AND PUBLIC (BSNL) SECTOR IN COIMBATORE DISTRICT
DR. G.SAKTHIVEL
17. THE BRAND IMAGE & SATISFACTION LEVEL OF DEALERS AND SURROGATE BUYERS OF AMBUJA CEMENT LIMITED IN SAURASHTRA REGION 88
UTKARSH. H. TRIVEDI & JIGNESH. B. TOGADIYA
18. SMALL PACKAGING- MAKING THINGS AFFORDABLE (A STUDY OF RURAL CONSUMERS) 100
RANJEET KAUR & AMANDEEP KAUR
19. A REVIEW OF VIRTUAL LEARNING METHODOLOGY IN THE DEVELOPMENT OF SALES WORKFORCE 106
KETAN KANAUJIA & L. R. K. KRISHNAN
20. CLASSIFICATION OF INVESTORS IN INDIAN SECURITIES MARKET WITH REFERENCE TO TAMILNADU A DISCRIMINANT ANALYSIS 115
DR. V. DHEENADHAYALAN
21. MARKETING IN ORGANIZED RETAIL ENVIRONMENT: A RETAILERS PERSPECTIVE 123
VASUNDRA
22. A STUDY ON EFFECT OF CSR INITIATIVES OF AUTOMOTIVE COMPANIES ON CONSUMER BUYING BEHAVIOR 126
SHILKI BHATIA
23. EMPLOYEES PERCEPTION ON DAY SHIFT V/S NIGHT - SHIFT JOBS (WITH SPECIAL REFERENCE TO BPO SECTORS IN HYDERABAD) 133
ANITA DSOUZA
24. AN OVERVIEW OF THE CHALLENGES FACED BY ITES /BPO EMPLOYEES IN INDIA AND THE NEED FOR NATIONAL LEGISLATURE TO PROTECT 139
EMPLOYEE RIGHTS OF THIS SECTOR
ANJALI PASHANKAR
25. INSURANCE BUSINESS IN INDIA - AN OVERVIEW 143
VENKATESH BABU S
26. LEADERSHIP STYLES IN DYEING AND PRINTING INDUSTRY (WITH REFERENCE TO JETPUR CITY OF RAJKOT DISTRICT) 147
ANKITA DHOLARIYA
27. INTEGRATION OF INDIAN STOCK MARKET WITH ASIAN AND WESTERN MARKETS 153
RAKESH KUMAR
28. EFFECT OF SALES PROMOTION ACTIVITIES ADOPTED BY MAHINDRA AUTOMOBILES ON RURAL MARKET OF PUNJAB 160
PRANAV RANJAN & RAZIA SEHDEV
29. IDENTIFICATION OF KEY STRATEGIC FACTORS IN APPAREL SOURCING DECISIONS BY INDIAN RETAILERS; A CASE BASED STUDY 165
PARAGI SHAH
30. GROWTH AND PROSPECTS OF INDIAN MUTUAL FUND INDUSTRY - A REVIEW 171
B. USHA REKHA
REQUEST FOR FEEDBACK 179
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT ii
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
www.ijrcm.org.in
VOLUME NO. 3 (2012), ISSUE N O. 8 (AUGUST ) ISSN 0976-2183
CHIEF PATRON
PROF. K. K. AGGARWAL
Chancellor, Lingayas University, Delhi
Founder Vice-Chancellor, Guru Gobind Singh Indraprastha University, Delhi
Ex. Pro Vice-Chancellor, Guru Jambheshwar University, Hisar
PATRON
SH. RAM BHAJAN AGGARWAL
Ex.State Minister for Home & Tourism, Government of Haryana
Vice-President, Dadri Education Society, Charkhi Dadri
President, Chinar Syntex Ltd. (Textile Mills), Bhiwani
CO-
CO-ORDINATOR
DR. SAMBHAV GARG
Faculty, M. M. Institute of Management, MaharishiMarkandeshwarUniversity, Mullana, Ambala, Haryana
ADVISORS
DR. PRIYA RANJAN TRIVEDI
Chancellor, The Global Open University, Nagaland
PROF. M. S. SENAM RAJU
Director A. C. D., School of Management Studies, I.G.N.O.U., New Delhi
PROF. M. N. SHARMA
Chairman, M.B.A., HaryanaCollege of Technology & Management, Kaithal
PROF. S. L. MAHANDRU
Principal (Retd.), MaharajaAgrasenCollege, Jagadhri
EDITOR
PROF. R. K. SHARMA
Professor, Bharti Vidyapeeth University Institute of Management & Research, New Delhi
CO-
CO-EDITOR
DR. BHAVET
Faculty, M. M. Institute of Management, MaharishiMarkandeshwarUniversity, Mullana, Ambala, Haryana
ASSOCIATE EDITORS
PROF. NAWAB ALI KHAN
Department of Commerce, Aligarh Muslim University, Aligarh, U.P.
PROF. ABHAY BANSAL
Head, Department of Information Technology, Amity School of Engineering & Technology, Amity
University, Noida
PROF. V. SELVAM
SSL, VIT University, Vellore
PROF. N. SUNDARAM
VITUniversity, Vellore
DR. PARDEEP AHLAWAT
Associate Professor, Institute of Management Studies & Research, MaharshiDayanandUniversity, Rohtak
DR. S. TABASSUM SULTANA
Associate Professor, Department of Business Management, Matrusri Institute of P.G. Studies, Hyderabad
TECHNICAL ADVISOR
AMITA
Faculty, Government M. S., Mohali
MOHITA
Faculty, Yamuna Institute of Engineering & Technology, Village Gadholi, P. O. Gadhola, Yamunanagar
FINANCIAL ADVISORS
DICKIN GOYAL
Advocate & Tax Adviser, Panchkula
NEENA
Investment Consultant, Chambaghat, Solan, Himachal Pradesh
LEGAL ADVISORS
JITENDER S. CHAHAL
Advocate, Punjab & Haryana High Court, Chandigarh U.T.
CHANDER BHUSHAN SHARMA
Advocate & Consultant, District Courts, Yamunanagar at Jagadhri
SUPERINTENDENT
SURENDER KUMAR POONIA
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT iv
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
www.ijrcm.org.in
VOLUME NO. 3 (2012), ISSUE N O. 8 (AUGUST ) ISSN 0976-2183
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UTKARSH. H. TRIVEDI
ASST. PROFESSOR
SHREE SAHJANAND INSTITUTE OF MANAGEMENT
GUJARAT TECHNOLOGICAL UNIVERSITY
BHAVNAGAR
JIGNESH. B. TOGADIYA
ASST. PROFESSOR
SHREE SWAMINARAYAN NAIMISHARANYA COLLEGE OF MANAGEMENT & IT
BHAVNAGAR UNIVERSITY
BHAVNAGAR
ABSTRACT
Cement Industry is very competitive one. There is plenty of Brands Available within a same Segment. In this Kind of Competitive market there is a need to check
Brand image and Satisfaction Level of Dealers and Surrogate Buyers of Ambuja Cement in Bhavnagar and Rajkot city. This is how we came to our research topic.
We started our research by secondary study. In that we collected the literature review and other studies related to our topic and to cement industry. we again
started the study of factors and variables which satisfy the Dealers and Surrogate Buyers. While framing the questionnaire for 50 Dealers we divided them
according to their monthly Turnover and Surrogate Buyers which includes three parties (1)22 Contractors (2) 20 Builders and (3) 35 Masons. Our main objectives
were to know about Brand image & the satisfaction level of Both Dealers and Surrogate Buyers of Ambuja Cement. Major outcomes from the studies are that
Ambuja is a very well known brand. It is a qualitative brand, it provides good Transportation Facility, and it is a Highly Recommended Brand. Promotion Tools of
Ambuja Cements are Competitive. But Ambuja is a most Costliest Brand. In Overall ambujas performance and satisfaction level among both Dealers and
Surrogate Buyers is very good Ambuja should provide cash discounts as the Dealers, contractor And Builder preferred as the most. They should provide a gift to
the mason as they preferred it the most, because the mason doesnt buy in bulk and they want gifts.
KEYWORDS
Ambuja cement ltd., brand image.
C ement industry in India is currently going through a consolidation phase. Some examples of consolidation in the Indian cement industry are: Gujarat
Ambuja taking a stake of 14 per cent in ACC, and taking over DLF Cements and Modi Cement; ACC taking over IDCOL; India Cement taking over Raasi
Cement and Sri Vishnu Cement; and Grasim's acquisition of the cement business of L&T, Indian Rayon's cement division, and Sri Digvijay Cements. Foreign
cement companies are also picking up stakes in large Indian cement companies. Swiss cement major Holcim has picked up 14.8 per cent of the promoters' stake
in Gujarat Ambuja Cements (GACL). Holcim's acquisition has led to the emergence of two major groups in the Indian cement industry, the Holcim-ACC-Gujarat
Ambuja Cements combine and the Aditya Birla group through Grasim Industries and Ultratech Cement. Lafarge, the French cement major has acquired the
cement plants of Raymond and Tisco. Italy based Italcementi has acquired a stake in the K.K. Birla promoted Zuari Industries' cement plant in Andhra Pradesh,
and German cement company Heidelberg Cement has entered into an equal joint-venture agreement with S P Lohia Group controlled Indo-Rama Cement.
RESEARCH METHODOLOGY
OBJECTIVES
(1) To check the satisfaction level of Dealers and Surrogate Buyers of Ambuja cement in Saurashtra Region.
(2) To check the Brand image of Ambuja brand in the mind of Dealers and Surrogate Buyers of Ambuja cement in Saurashtra Region.
PROBLEM STATEMENT
In homogeneous oligopoly market like cement the middleman play a vital role as a strong influencer to the customer decision making process. So at each
alternate period, there is an acute need to study the satisfaction level of them towards a particular brand for framing the future marketing strategy.
JUSTIFICATION
We have chosen the most 8 brands used in cement industry. We have collected data among various parameters like Logistic, Advertisement, and Customer Care
etc.
TYPE OF RESEARCH
It is a Basic research.
RESEARCH DESIGN
Our research started with Exploratory Research as we found out the Literature review then it falls in conclusive research. We used Descriptive Cross sectional
Design.
TYPES OF DATA COLLECTED
Primary and Secondary
a.) Primary Source:
Personal Interview of Dealers and Surrogate Buyers of Ambuja Cement
b.) Secondary Sources:
- Websites
- Literature Review
SAMPLE PLAN
Sample area : Bhavnagar and Rajkot City
Sample size : 50 Dealers 77 Surrogate Buyers
Sample method : Convenience sampling
(Non Probability sampling)
Research design : Descriptive
(Single Cross Sectional Design)
Scale used : Nominal, Ordinal, Interval
Time Period of Data Collection : December 2011 to February 2012
RESEARCH APPROACH
We adopted survey approach for this project.
RESEARCH INSTRUMENT
Structured Questionnaire (close ended)
CONTACT METHOD
We contacted the concern parties personally by survey approach. We visited their location based on accessibility.
STATISTICAL TOOL
We have use parametric as well as non-parametric Hypothesis test in this Research Paper. We used only quantitative method only.
We used Factor Analysis, two sample t-tests, Chi square, Weight age Average.
DEALERS ANALYSIS
TEST OF RELIABILITY
No.Statement 1 2 3 4 5
1 The Promotional tools offered by Ambuja Cement are Competitive. 19 13 5 11 2
2 Advertisements of Ambuja Cement are effective 20 23 2 3 2
3 I would like to recommend my Customers to buy Ambuja Cement. 36 12 1 1 0
4 Attitude of Construction worker is Positive Towards Ambuja Brand. 20 25 2 3 0
5 I would suggest my relative or friends to work as a dealer/retailer for Ambuja if opportunity comes. 19 12 12 6 1
6 Ambuja Delivers your orders in a very proposed time. 35 15 0 0 0
7 Ambuja cement has very less complaints from its customers. 20 20 2 2 6
8 Ambuja companys personnel visit your shop regularly for improvement in Bi-lateral Relationship. 32 15 1 2 0
9 Ambuja informs you faster about price change in the market. 39 9 1 1 0
(Source: Computed from Questionnaires)
SURROGATE BUYERS ANALYSIS
DESCRIPTIVE STATISTICS
Statements N Mean Std. Deviation
The Promotional tools offered by Ambuja cements are competitive. 77 2.1039 1.19851
The Advertisement of Ambuja cements are effective. 77 2.1818 1.18907
I would like to recommend my customers to buy Ambuja cements. 77 1.8831 .97298
Attitude of Ambuja Dealers is positive Towards Ambuja brand. 77 1.9221 .89980
I would like to recommend client to use Ambuja. 77 1.9610 1.00579
Ambuja distributors deliver orders at proposed time. 77 1.9351 1.01745
Surrogate buyers find difficulty and have complaints about Ambuja cement. 77 3.1558 1.47849
Ambuja company's distributor contacts you regularly for improvement in customer-company relationship. 77 2.6623 1.39180
Ambuja Distributors informs you faster about price change in the market 77 2.2338 1.27626
Ambuja is very easy to stick at the time of construction. 77 2.1558 .98762
Satisfaction on strength of Ambuja cement. 77 1.7792 .91225
workability satisfaction 77 2.0000 .91766
use of cement 77 2.1818 1.18907
overall satisfaction 77 2.0909 .93445
availability in nearest area 77 1.8961 .96769
Satisfaction level on Schemes offered by Ambuja cement. 77 3.1688 1.36114
Satisfaction on Listening to the complaints 77 2.8701 1.47211
Valid N (list wise) 77
(Source: Computed from Questionnaires)
Q-1 up till now how many Brands of cement have you ever recommended your client to use?
Brand Overall surrogate buyers in %
One Brand 7 9.09%
More than one Brand 70 90.90%
Total 77 100%
(Source: Computed from Questionnaires)
Out of 77 Overall surrogate buyers, 9.09% Overall surrogate buyers recommends 1 brand While 90.9% Overall surrogate buyers Recommends More than one
brand.
Q-2 from the Below Mentioned cement Brands which Brand/Brands of Cement have you ever recommended your client to use?
Brand Recommended Not Recommended
ACC 46 31
AMBUJA 77 0
JAYPEE 37 40
ULTRATECH 65 12
GRACIM CEMENT 2 75
INDIA CEMENT 5 72
SANGHI 56 21
OTHER 51 26
(Source: Computed from Questionnaires)
Q-3 Rank the Following Incentives Schemes on the basis of Your Preference.
Criteria\Rank RANK 1 RANK 2 RANK 3 W.score
Cash 36 19 22 168
Gift 34 35 8 180
Other 7 23 47 114
(Source: Computed from Questionnaires)
Out of 77 overall surrogate buyers, 36 rank cash discount as their first preference. 47 buyers rank other as their 3rd preference. Gift ranked second by35 buyers.
Q-4 Compare the Following Brand of Cement on the basis of Criteria Mentioned Horizontally. (You suppose to rank the company and to those companies
regarding which you have adequate Knowledge Pertaining to Mentioned Criteria. Rank 1 means Highest)
WEIGHTAGE SCORE
Brand Name Cost Rank Credit System Rank Quality Rank Transportation Rank
ACC 241 5 277 4 291 4 507 3
AMBUJA 458 1 545 1 546 1 942 1
ULTRATECH 453 2 412 2 399 2 801 2
HATHI 231 6 227 6 255 5 309 5
SANGHI 291 3 348 3 313 3 398 4
JAYPEE 276 4 153 7 176 7 281 7
SIDDHI 159 8 240 5 230 6 290 6
BINANI 215 7 104 8 115 8 140 8
(Source: Computed from Questionnaires)
No. Statement
1 The Promotional tools offered by Ambuja Cement are Competitive.
2 Advertisements of Ambuja Cement are effective
3 I would like to recommend my Customers to buy Ambuja Cement.
4 Attitude of Dealers/Retailers is Positive Towards Ambuja Brand.
5 I would Recommend their Client to use Ambuja.
6 Ambuja Distributors delivers your order at proposed time.
7 You find difficulty and have complaint about the Ambuja cement.
8 Ambuja companys Distributor Contacts you regularly for improvement in Customer-Company Relationship.
9 Ambuja Distributor informs you faster about price change in the market.
10 Ambuja is very easy to stick at the time of Construction.
(Source: Computed from Questionnaires)
Statement No. Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree
1 40.26% 31.17% 10.39% 14.29% 3.90%
2 36.36% 32.47% 10.39% 18.18% 2.60%
3 44.16% 31.17% 18.18% 5.19% 1.30%
4 35.06% 45.45% 12.99% 5.19% 1.30%
5 40.26% 33.77% 16.88% 7.79% 1.30%
6 37.66% 45.45% 5.19% 9.09% 2.60%
7 18.18% 22.08% 10.39% 24.68% 24.68%
8 27.27% 24.68% 14.29% 22.08% 11.69%
9 38.96% 27.27% 9.09% 20.78% 3.90%
10 20.78% 59.74% 6.49% 9.09% 3.90%
(Source: Computed from Questionnaires)
2
=o 3.12 5.99
HYPOTHESIS NO.2 TWO SAMPLE T-TEST
H0: There is no Statistically Significant Difference in Companys Efforts for Improving Bi-lateral Relationship with Dealers and Surrogate Buyers of Ambuja
Cement.
T = X1-X2 n1 n2
s
n1+ n2
S=
2 2
n1s1 + n2 s2
n1+n2-2
= 1.19
It is cleared from the above table that four components cover 7% of the data under Principle Component Analysis method and cover considerable variation.
Again if we broaden the limit then, the statistics reveal that five components cover almost 83% of the data. Study reveals the fact that Bi-lateral Relationship,
Suggestion to be a Future Dealer of Ambuja Cements, Promotion Tools and Advertisement are the categories which have very slight influence in terms of
Satisfaction Level of Dealers.
FINDINGS
According To Dealers
Best three companies in Profits are Ultratech, Ambuja And Hathi
Dealers Demands cash Discounts as their first preference.
Ambuja provides highest credit facility and Binani provides worst credit facility.
Promotion Tools of Ambuja cement are very effective.
Ambuja provide best transportation facility.
According To overall surrogate buyer
Overall 90.90% surrogate buyers recommend more than one brand to their customer.
Ambuja is highly recommended brand while Grasim is most un-recommend brand.
Cash discount is highly preferred by overall surrogate buyer.
Ambuja is rank at no.1 in all criteria that is cost, credit facility, quality and transportation.
Siddhi is cheapest brand.
Binani provides worst credit facility.
Binani has a worst quality among all brands.
REFERENCES
1. Advanced Marketing Management, Bhavin Pandya & Mitesh Jayswl, First Edition, Books India Publications
2. Business Statistics Ken Black 4th Editions Wiley India private Ltd.
3. Web References
4. www.ambujacement.com
5. www.Google.co
Q-3 rank the following incentives schemes on the basis of your preference.(1 means highest ranking and 5 means lowest ranking)
OTHER
Q-4 Compare the Following Brand of Cement on the basis of Criteria Mentioned Horizontally. (you suppose to rank the company and to those companies
regarding which you have adequate Knowledge Pertaining to Mentioned Criteria. Rank 1 means Highest)
No. Statement 1 2 3 4 5
1 The Promotional tools offered by Ambuja Cement are Competitive.
2 Advertisements of Ambuja Cement are effective
3 I would like to recommend my Customers to buy Ambuja Cement.
4 Attitude of Construction worker is Positive Towards Ambuja Brand.
5 I would suggest my relative or friends to work as a dealer/retailer for Ambuja if opportunity comes.
6 Ambuja Delivers your orders in a very proposed time.
7 Ambuja cement has very less complaints from its customers.
8 Ambuja companys personnel visit your shop regularly for improvement in Bi-lateral Relationship.
9 Ambuja informs you faster about price change in the market.
Demographic Information
Name _______________________________________________________________
Address
__________________________________________________________________________________________________________________________________
Contact No ___________________________________
Turnover
We are Very Much Thankful to you for providing Your Precious Time to us for our Research Paper. Thank you very much for your co-operation.
RESEARCHERS
UTKARSH TRIVEDI
JIGNESH TOGADIYA
Q-2 from the Below Mentioned cement Brands which Brand/Brands of Cement have You ever recommended your client to use?
Q-3 Rank the Following Incentives Schemes on the basis of Your Preference.
Q-4 Compare the Following Brand of Cement on the basis of Criteria Mentioned Horizontally. (you suppose to rank the company and to those companies
regarding which you have adequate Knowledge Pertaining to Mentioned Criteria. Rank 1 means Highest)
Company Cost Credit Facility Quality Transportation Facility
ACC
AMBUJA
ULTRATECH
HATHI
SANGHI
JAYPEE
SIDDHI
BINANI
Q-5 Show Your level of Agreement with below Mentioned Statement.
[1= Strongly Agree, 2= Agree, 3= neither Agree nor Disagree, 4= Disagree, 5= Strongly Disagree]
No. Statement 1 2 3 4 5
1 The Promotional tools offered by Ambuja Cement are Competitive.
2 Advertisements of Ambuja Cement are effective
3 I would like to recommend my Customers to buy Ambuja Cement.
4 Attitude of Dealers/Retailers is Positive Towards Ambuja Brand.
5 I would Recommend their Client to use Ambuja.
6 Ambuja Distributors delivers your order at proposed time.
7 You find difficulty and have complaint about the Ambuja cement.
8 Ambuja companys Distributor Contacts you regularly for improvement in Customer-Company Relationship.
9 Ambuja Distributor informs you faster about price change in the market.
10 Ambuja is very easy to stick at the time of Construction.
Q-6 Ambuja Cement Satisfied Customers with Below Mentioned Criteria.
No Criteria Extremely Dissatisfied Dissatisfied Neutral satisfied Extremely Satisfied
A Strength
B Workability
C Consumption
D Satisfaction
E Delivery Time
F Availability
G Schemes
H Listen on Complaints
Demographic Information
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UTKARSH TRIVEDI
JIGNESH TOGADIYA
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