Literature Review

Title Author Publisher Year Research Research Findings

Question
International The paper Marketing
The Changing Role of Saima Journal of discuss the role managers
Marketing in Tabassum Managerial of marketing in should
Contemporary Studies and 2014 organization and consider
Organization Research how it develop international
(IJMSR) Volume progressively and domestic
2, Issue 9, even the role of markets
October 2014, marketing Marketing
PP 41-46 ISSN changes the managers
2349-0330 main concept is should define
(Print) & ISSN still the same of marketing
2349-0349 matching the strategies
(Online) company offers Marketing
with the must guide
customers the firms on
the demands
and wants of
the customer.
Firms should
always value
customer
demands,
needs,
feedback and
while making
their profits.
The role of the Suzanne C. 42nd EMAC 2013 To investigate Marketing
marketing Beckmann, Annual the impact of the should be
department in Michala Conference marketing understood as
Danish companies: Jalving & department and a strategic
Drivers for Sarah Rohde their role in discipline
influence Olsen influencing in marketing is a
the Danish long-term
companies discipline that
should refrain
from
demonstrating
short-term
effectiveness
marketings
responsibility
is tactical and
implementatio
n
oriented
customer and
marketing
situation have
a strong
impact on the
 role of
marketing in
the company
the role of
marketing
would
decrease if the
mind of the
top
management
is not
commercial

Understanding the Peter C. Journal of 2009 Investigate the accountability

Marketing Verhoef & Marketing fact and reality and
Departments Peter S.H. Vol. 73 about the debate innovativeness
Influence Within the Leeflang about the of the
Firm decreasing the marketing
influence of the department
marketing represent the
department two major
within firms drivers of its
influence
there is a dual
relationship
between the
marketing
departments
 influence and
market
orientation
The role of marketing Merlo, O. Cambridge 2007 The level of there is a
departments in and Bell, S. influence of positive
entrepreneurial firms marketing relation
and its impact on the department and between
market orientation- its impact on the marketing
performance business influence and
relationship performance the business
performance
Speculators and Patrick Bayer N/A 2013 identify the middlemen
Middlemen: The Role activity of real play and
of Intermediaries Christopher estate investors important role
in the Housing Market Geissler and study their in the market
strategies and
James W. their source of
Roberts return

The Role of Leif-Magnus BI Norwegian 2009 the role of developing the

Intermediaries in Jensen School of intermediaries in old theory of
Evolving Distribution Management distribution intermediaries
Contexts N-0442 Oslo systems through
developing the
system that
consist of
three main
elements the
distribution
system, the
coordination
mechanisms
used and the
roles of
intermediaries
Intermediaries
are not only
affected by
the types of
coordination
used in the
system, but
that they can
also be a
prerequisite
for certain
types of
coordination.
The Power of Market Christian Valuation 2013 link intermediaries
Intermediaries: Bessy and Studies 1(1) between generally
From Information to Pierre- 2013: 83117 intermedia improve the
Valuation Processes Marie ries and functioning of
Chauvin informatio markets.
n, through
an analysis
of the
functions
they fulfill
that may
explain
their
emergence
, as well as
the
opportunis
tic
behavior of
intermedia
ries in
relation to
informatio
n flows.
intermedia
ries
contribute
to define
valuation
through
their
different
activities
and foster
valuation
frames
that can
improve
the
coordinatio
n of actors,