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Theory

Design

Media

Gallery

Depot Diversity of media sideration the purpose of each

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A visual image is not created by
virtue of specifically creating a
particular medium, e.g. an adver-
tising prospectus. In fact, it is
made up of the entirety of all
media, which also and particu-
larly includes minor details which
in everyday business life often
are the actual definitive working
media. It is these that perma-
nently exist and therefore cruci-
ally influence the image.
medium and emphasize these.
Only then can these function and
as such also be accepted.
The synergy of media is demon-
strated by a number of constants,
which can be used intermedia.
In combination, they form the
overall image. Exceptions arise
when these are governed by func-
tion, although not by personal
taste.

Corporate Design therefore com-

prises all media which come into
play and tries to amalgamate
these into one image whilst
taking into consideration all
media-specific characteristics.
However, the point is not to as-
similate all the different media!
The design must take into con-