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| Marking Guidelines - Marks | Grade |
+ Excellent understanding of the chosen designer [17-20 [A |
+ Excellent investigation and analysis of roles |
involved in Fashion Week
+ Excellent use of resources and research methods
+ Excellent presentation of editorial and very
appropricte for the given task
| i
+ Good understanding of the chosen designer = 13-16 (B
* Good investigation and analysis of roles involved in
Fashion Week is.
+ Good use of resources and research methods
* Good presentation of editorial and appropriate for
the given task
+ Satisfactory understanding of the chosen désigner | 9-12
+ Satisfactory investigation &/or analysis of roles
involved in Fashion Week |
+ Satisfactory use of resources and research
methods tesou ce Vist?
Satisfactory presentation of editorial, displaying |
some relevance to the given task eee [
+ Elementary understanding of the chosen designer | 5-8 D
+ Elementary investigation of roles involved in
Fashion Week |
+ Elementary use of resources and research methods |
+ Elementary presentation of editorial with little
relevance to the given task
* Unable to demonstrate the required understanding,
|
+ Task not submitted/ incomplete 14 é
skills and knowledge required for this task \
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History of Australian Fashion Weel,
The inaugural Australian Fashion Week was established in 1995
by PR and marketing consultant Simon Lock and his business
Australian Fashion Innovators with the ambitious plan of
placing Sydney on the global fashion map. The event aimed to
attract the cream of local and international fashion buyers and
media to view the catwalk presentations of Australian
designers’ spring/summer collections. Australian Fashion Week
quickly became a mainstay of the fashion calendar. Today the
event has an expanded focus on the Asia Pacific region and is
reaching audiences beyond the industry through the Rosemount
Sydney Fashion Festival. Australian designers are experiencing
unprecedented interest in their work - both at home and
abroad ~ which would be inconceivable without the platform of
Fashion Week.
Here are some clothes that have caught the
attention of media, buyers and the public over
the last 15 years of fashion Week.GINGER @ SMART
je
GINGER & SMART designs"for
women who embrace the chic,
modern and effortless and
appreciate that fashion is an
expression of individuality. This
sense of cool confidence and
discovery underpins the design
aesthetic of the label and its
product mix.
Founded in 2002 by Sydney-
based sisters, Alexandra and
Genevieve Smart, the inspiration
to establish the business came
from the desire to combine
family talent to build a strong
fashion-lifestyle brand. With
Alexandra's creative business
background as an Editor and
Publisher for luxury lifestyle
magazines, books and the internet combined with Genevieve's
years spent at the helm of some of Australia’s most successful
fashion businesses, their united industry knowledge covered
every possibility for a successful and exciting fashion business.AUSTRALIAN FASHION WEEK
TECHNICAL DIRECTOR - BARRY WAFER
The role of the Technical Director is to report to IMG on the
underground running of how lighting, sound and staging works.
They start to work on sets 4-5 months before the Fashion
Week shows begin and have 200 people helping to build them.
IMG brings to them designs, concepts and ideas for fashion
week and then they work together on developing these plans
into reality. Each designer has their own ideas and wants to
have the parade that stands out and is different, so they help
them to do that by creating backdrops, lighting, ect.
PHOTOGRAPHER ~ ROBERT ROSEN
‘The only thing to change in photography over the past 15 years
for Robert has been the transition from film to digital. Robert
still uses smaller cameras, which he has become known for. He
does this as it helps him to get the instantaneous shot before
the people backstage know he has taken the photo and that
creates the best effect. He loves photography as you become
totally involved in the whole thing. With the designer, the
model and the makeup people.
Hayley Gollan