Case Study

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Gross prfit 236520000 10000000

GP 36
PBT 17.252
Conversion 47.85%
Avg Cash memo 1253.816794
GMROF 2993.924051
GMROI 463764.7059
GMROL 6.855652174
Transactions per hour 145.5555556
Occumpancy cost 455.6962025
Stock turn over 19.04347826
Rent as a % of sale 5.48%
Staff cost as a % to sale 4.26%

4575.163399
uninor axis Bajaj
75000 145000 168750
32500 16666.66667 300000
245000

352500 161666.6667

18500
8500
335500 161666.6667 468750
Lotus Rose Jasmine
sales 144500000 142200000 186000000
Gross Profit 30345000 28440000 40920000

GP RATIO 21% 20% 22%


EBITA ratio 4.65% 4.14% 4.85%
PBT 0.65% 2.34% 3.05%
GMROF 1785 1580 2046
GMROL 446250 451428.5714 584571.4286
GMROI 1.56366344 1.388888889 1.484480432
Conversion 35% 40% 42%
Avg Bill value 286.7063492 253.2051282 261.7359
Stock turnover ratio 5.882352941 5.555555556 5.263157895
Occupancy cost per sq ft per month 40.72916667 28.30833333 38.3625
Occupancy cost % to sales 5.75% 4.30% 4.95%
PSFPA 8500 7900 9300
PSPD 23.61111111 21.94444444 25.83333333
Bristol Liverpool Manchester London
Sales 623700000 466560000 869652000 1209978000
Gross profit 237006000 186624000 339164280 462211596
Area 30000 32000 29500 42000
staff 150 183 98 187
walkinns 2520000 1620000 3060000 3492000
Cash memo 1386000 777600 1774800 2199960
elcetricty units 21600000 24192000 23364000 28576800
Salaries 16200000 19544400 10348800 21991200

Rent as a % sales 5.30% 5.10% 5.90% 5.40%


Salaries as a % of sales 2.60% 4.19% 1.19% 1.82%
GP ratio 38.00% 40.00% 39.00% 38.20%
Conversion 55.00% 48.00% 58.00% 63.00%
PSFPA 20790 14580 29479.72881 28809
GMROL 1580040 1019803.279 3460860 2471719.765
GMROF 7900.2 5832 11497.09424 11005.038
Avg bill value 450 600 490 550
Gross profit WRT staff salaries 14.63 9.548719838 32.77329545 21.01802521
Prop maintenance 0.75% 0.90% 1.00% 1.20%
electricity 8.66% 15.56% 8.60% 9.21%
mktng 3.30% 3.50% 2.90% 3.00%
shrinkage 2.10% 2.40% 2.20% 1.50%
admin 4.00% 4.23% 3.89% 4.20%
security 2.30% 2.90% 3.23% 3.67%
licences 1.00% 1.40% 1.45% 1.90%

Revised P&L

Sales 466560000
COGS 4199040
Gross profit 186624000

Rent 23794560
Prop maintenance 3499200
Electricity 40110601.81
Staff Salary 5552032.454
Marketing 13530240
Shrinkage 6998400
Admin 18149184.11
Security 10730880
Licence 4665600
127030698.4
EBDIT 59593301.63
10 day
Incomes
Regular 24,000,000.00
special merchandise 16,000,000.00

Gross Margin 9,120,000.00


Gross margin 8,800,000.00

Gross profit 17,920,000.00

Expenses

STOM 1,005,000.00
AE 4,000,000.00
AS 360,000.00
gifts 2,300,000.00
pilferage 662,400.00
POP 1,900,000.00
Dead stock 560,000.00
interest 776,000.00

11,563,400.00

Net 6,356,600.00
Current 1 2 3 4 5

Sale 1,050,000.00 2,100,000.00 600,000.00 400,000.00


Gross Margin 241,500.00 336,000.00 (150,000.00) 168,000.00 140,000.00
COGS 808,500.00 1,764,000.00 432,000.00 260,000.00
Addl Income 300,000.00 125,000.00 125,000.00 150,000.00

gross Profit 241,500.00 336,000.00 150,000.00 293,000.00 265,000.00 150,000.00

Salary 26,000.00 26,000.00


supervisors sal 12,500.00 12,500.00 12,500.00 12,500.00 12,500.00 12,500.00
rent 35,000.00 35,000.00 35,000.00 35,000.00 35,000.00 35,000.00
electricity 21,000.00 21,000.00 21,000.00 21,000.00 21,000.00 21,000.00
other exp 60,000.00 60,000.00 60,000.00 60,000.00 60,000.00 60,000.00
Addl expense 50,000.00

Net expenses 154,500.00 204,500.00 128,500.00 128,500.00 128,500.00 128,500.00

Net 87,000.00 131,500.00 21,500.00 164,500.00 136,500.00 21,500.00


Current Pharmacy Food court

Sale 750,000.00 390,000.00 152,000.00


COGS 487,500.00 270,300.00 83,600.00
Gross Margin 262,500.00 119,700.00 68,400.00

Rent 35,000.00 35,000.00 35,000.00


Electricity 5,000.00 5,000.00 5,000.00
other expenses 5,000.00 5,000.00 5,000.00

Salary 15,000.00 15,000.00 25,000.00


shrinkage 15,000.00 6,750.00 10,640.00
Share of common expenses 16,000.00
other expenses 8,000.00 10,000.00
electricity 5,000.00 8,000.00
licence 1,000.00 2,000.00

Total expenses 91,000.00 80,750.00 100,640.00

Net profit 171,500.00 38,950.00 (32,240.00)


Operation Marketing CEO CFO

books ordered 50,000.00 85,000.00 130,000.00 100,000.00


Amount 30,000,000.00 51,000,000.00 78,000,000.00 60,000,000.00
COGS 21,000,000.00 35,700,000.00 46,800,000.00 36,000,000.00
Gross Margin 9,000,000.00 15,300,000.00 31,200,000.00 24,000,000.00

Discounts 150,000.00 - 1,344,000.00 450,000.00


Mktng expenses - 3,500,000.00 7,500,000.00 4,500,000.00
Addl discounts - - 1,350,000.00 -

Next expenses 150,000.00 3,500,000.00 10,194,000.00 4,950,000.00

Net Profit 8,850,000.00 11,800,000.00 21,006,000.00 19,050,000.00


Initial Investment

PSPD 70 sale 25,200,000.00


area 1000
Sept Oct Nov Dec Jan Feb Mar Apr May Jun July Aug
0.65 0.65 0.65 0.65 0.65 0.65 0.35 0.35 0.35 0.35 0.35 0.35 6 4,200,000.00
Sale 2,730,000.00 2,730,000.00 2,730,000.00 2,730,000.00 2,730,000.00 2,730,000.00 1,470,000.00 1,470,000.00 1,470,000.00 1,470,000.00 1,470,000.00 1,470,000.00 25,200,000.00
Watches 1,911,000.00 1,911,000.00 1,911,000.00 1,911,000.00 1,911,000.00 1,911,000.00 1,029,000.00 1,029,000.00 1,029,000.00 1,029,000.00 1,029,000.00 1,029,000.00
Pens 819,000.00 819,000.00 819,000.00 819,000.00 819,000.00 819,000.00 441,000.00 441,000.00 441,000.00 441,000.00 441,000.00 441,000.00

COGS of Watches 1,395,030.00 1,395,030.00 1,395,030.00 1,395,030.00 1,395,030.00 1,395,030.00 751,170.00 751,170.00 751,170.00 751,170.00 751,170.00 751,170.00 12,877,200.00
COGS of Pens 622,440.00 622,440.00 622,440.00 622,440.00 622,440.00 622,440.00 335,160.00 335,160.00 335,160.00 335,160.00 335,160.00 335,160.00 5,745,600.00

GM of Watches 515,970.00 515,970.00 515,970.00 515,970.00 515,970.00 515,970.00 277,830.00 277,830.00 277,830.00 277,830.00 277,830.00 277,830.00 4,762,800.00
GM of Pens 196,560.00 196,560.00 196,560.00 196,560.00 196,560.00 196,560.00 105,840.00 105,840.00 105,840.00 105,840.00 105,840.00 105,840.00 1,814,400.00

Net Gross Margin 712,530.00 712,530.00 712,530.00 712,530.00 712,530.00 712,530.00 383,670.00 383,670.00 383,670.00 383,670.00 383,670.00 383,670.00 6,577,200.00
-
Salary 2.29% 48,090.00 48,090.00 48,090.00 48,090.00 48,090.00 48,090.00 48,090.00 48,090.00 48,090.00 48,090.00 48,090.00 48,090.00 577,080.00
Printing 0.28% 7,644.00 7,644.00 7,644.00 7,644.00 7,644.00 7,644.00 4,116.00 4,116.00 4,116.00 4,116.00 4,116.00 4,116.00 70,560.00
Telephone 0.19% 5,187.00 5,187.00 5,187.00 5,187.00 5,187.00 5,187.00 2,793.00 2,793.00 2,793.00 2,793.00 2,793.00 2,793.00 47,880.00
Legal 0.10% 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 25,200.00
Conveyance 0.20% 5,460.00 5,460.00 5,460.00 5,460.00 5,460.00 5,460.00 2,940.00 2,940.00 2,940.00 2,940.00 2,940.00 2,940.00 50,400.00
Electricity 1% 21,000.00 21,000.00 21,000.00 21,000.00 21,000.00 21,000.00 21,000.00 21,000.00 21,000.00 21,000.00 21,000.00 21,000.00 252,000.00
Insurance 0.28% 5,880.00 5,880.00 5,880.00 5,880.00 5,880.00 5,880.00 5,880.00 5,880.00 5,880.00 5,880.00 5,880.00 5,880.00 70,560.00
Credt Card 1% 27,300.00 27,300.00 27,300.00 27,300.00 27,300.00 27,300.00 14,700.00 14,700.00 14,700.00 14,700.00 14,700.00 14,700.00 252,000.00
Packig 0.25% 6,825.00 6,825.00 6,825.00 6,825.00 6,825.00 6,825.00 3,675.00 3,675.00 3,675.00 3,675.00 3,675.00 3,675.00 63,000.00
Advt 2% 54,600.00 54,600.00 54,600.00 54,600.00 54,600.00 54,600.00 29,400.00 29,400.00 29,400.00 29,400.00 29,400.00 29,400.00 504,000.00
Business Promotion 0.20% 5,460.00 5,460.00 5,460.00 5,460.00 5,460.00 5,460.00 2,940.00 2,940.00 2,940.00 2,940.00 2,940.00 2,940.00 50,400.00
Shrinkage 0.40% 10,920.00 10,920.00 10,920.00 10,920.00 10,920.00 10,920.00 5,880.00 5,880.00 5,880.00 5,880.00 5,880.00 5,880.00 100,800.00
AMC 0.24% 5,040.00 5,040.00 5,040.00 5,040.00 5,040.00 5,040.00 5,040.00 5,040.00 5,040.00 5,040.00 5,040.00 5,040.00 60,480.00
Security 0.46% 9,660.00 9,660.00 9,660.00 9,660.00 9,660.00 9,660.00 9,660.00 9,660.00 9,660.00 9,660.00 9,660.00 9,660.00 115,920.00
General Exp 0.50% 10,500.00 10,500.00 10,500.00 10,500.00 10,500.00 10,500.00 10,500.00 10,500.00 10,500.00 10,500.00 10,500.00 10,500.00 126,000.00
Rental 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00 2,400,000.00

Total Expense 425,666.00 425,666.00 425,666.00 425,666.00 425,666.00 425,666.00 368,714.00 368,714.00 368,714.00 368,714.00 368,714.00 368,714.00 4,766,280.00
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Gross Profit 286,864.00 286,864.00 286,864.00 286,864.00 286,864.00 286,864.00 14,956.00 14,956.00 14,956.00 14,956.00 14,956.00 14,956.00 1,810,920.00

Renovation 1,500,000.00
licence 600,000.00
AC 90,000.00
Music S/m 115,000.00
Brokerage 400,000.00
Deposit 1,200,000.00
POE 538,180.00
Op. Stock 3,103,800.00

Total Costof setting up 7,546,980.00

Profitability at the EOY (5,736,060.00)

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