4/2/2017 TheImportanceofMarketing:10ReasonsYouCantAffordNottoMarketYourBusiness

TheImportanceofMarketing:10ReasonsYouCantAffordNottoMarket TOPUDEMYCOURSES:

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JUNE28,2013BYKASIAMIKOLUK
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UpdatedbyNickG.onFebruary26,2014
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Itshardtooverstatetheimportanceofmarketing.Fromhotnew LearnExcelWithThisGIFTutorial
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ifyourenotmarketingyourbusiness,yourenotmaking AdvancedExcelTraining(42,660+students)
progress.Nomatterhowgreatyourproductorserviceis,without
anymarketingefforts,youremorelikelytostandstillandbe CodingforEntrepreneurs(4810+students)
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iOSDevelopmentCodeCamp(1155+students)
Marketingisabroadterm,andonethatbothbusinessowners
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advertisingandpublicrelations.Trytothinkofmarketingitselfasabigumbrella,withfieldslikedirectsales,
advertising,andpublicrelationsalltacticsthatmakeupdifferentpartsyourmarketingstrategy.Someoftheworlds
mostwellknownandcelebratedcompaniesfromCocaColatoApplehavesucceededusingtwosurprisinglysimple
tactics:makinggreatproductsandmarketingthemwell.
POPULARPOSTS
Inmanyofourcourses,likeLeanMarketingforStartups,wevecoveredsomeoftheeasiest,mostaffordable
HowtoBuildaniPhoneAppfromScratchforNon
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TechnicalPeople:Yourquickanddirtyguide
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ExcelFormulas:10FormulasThatHelpedMe
Marketingisntrocketscience,butitisntnecessarilystraightforwardeither.Readonandyoulldiscover10reasonsto KeepMyJob
marketyourbusiness,aswellashelpfultipsandeducationalcoursestohelpyoutakeactionandstartdevelopinga
marketingstrategytoday. CodeWars:RubyvsPythonvsPHP[Infographic]

1.Youllmakemoresales Top10ProgrammingLanguagestoLearnin2014

Nosales,nocompany.MarkCuban HowtoAddRingtonesToYouriPhone(Updated
foriOS7)
Whenpeopleknowyourbusinessexists,theyremuchmore
8BestPowerPointPresentations:HowToCreate
likelytobecomeyourcustomers.Ifyourmarketingcampaigns
EngagingPresentations
aredoingtheirjobproperly,youllstarttoseeanincreasein
salesshortlyafteryougetstarted.
JavaInterviewQuestions:HowtocracktheTOP
15questions
Dependingonthetypeofproductorserviceyousellandthetype
ofmarketingyouareengagingin,youcouldstartseeingsales
DrupalvsJoomlavsWordPress:CMSShowdown
afterafewdaysinsomecases,evenafewhours.Online
[infographic]
advertisingplatformslikeGoogleAdwordscanstartsendingyoutrafficandpotentiallycustomerswithinminutes
ofstartingyourcampaign. MakinganApp:6ThingsYouShouldConsider
BeforeGettingStarted
Bymarketingyourbusinessonline,youcaneasilykeeptrackofwhichcampaignsaregeneratingsalesandwhicharent.
Ourcourse,ConversionOptimization,showsyouhowtotrackyoursalesusingonlinemarketingplatformslike 10FrmulasdeExcelparaserMsProductivo
FacebookAdsorGoogleAdwordsandoptimizeyourcampaignformaximumsales.

2.Youllincreaseawareness

Morecontactmeansmoresharingofinformation,gossiping,
exchanging,engaginginshort,morewordofmouth.Gary
Vaynerchuk

Sometimesyourbestcustomersmightseeyouradvertisements
hundredsoftimesbeforetheybuyanything.Alotofpeoplesee
anadoronlinerecommendationand,insteadofbuyingstraight
away,rememberthebrandnameforfuturereference.

Raisingawarenessplantsyourbusinesssbrand,itsproduct,anditsbenefitsinthemindofyourtargetaudience.By
raisingawarenessthroughmarketing,youllbuildahugeaudienceofpotentialcustomerswhoknowwhoyouare,know
whatyoucanoffer,andknowexactlywheretofindyou.

https://blog.udemy.com/importanceofmarketing/ 1/7
4/2/2017 TheImportanceofMarketing:10ReasonsYouCantAffordNottoMarketYourBusiness
Dontfeelbadifyourmarketingcampaignsdontdriveincreasedsalesrightaway,asraisingawarenessisoftenjustas
important.Ourcourse,StartupAttention,isagreatresourcefordevelopingyourownattentiongeneratingengine
thatpowersyourbusinesssmarketing.

3.Youlllearnyourmetrics

Whatgetsmeasured,getsmanaged.PeterDrucker

Whetheryouremarketingabakeryoranenterprisesoftware
company,knowingyourmetricsisthekeytokeepingyour
marketingcampaignsprofitable.Ifyoucanpinpointexactlyhow
muchyouraveragecustomerisworth,youknowexactlyhow
muchyoucanaffordtospendacquiringeachnewsale.

Thismakesitfareasierforyoutooptimizeyourbidson
marketingplatformslikeAdwordsandFacebook.Italsomakesiteasierforyoutooptimizeyourpriceandprofitmargin.
Basiconlineconversionoptimizationtacticscanbeusedtotweakyourpricingandkeepyourproductattheperfect
profitmargin.

Onceyouvecalculatedkeyperformanceindicatorslikeyourcostperacquisition(CPA),lifetimecustomervalue(LCV),or
averagerevenueperuser(ARPU),youllfinditfareasiertolaunchothermarketingcampaignsandoptimizethemfor
profitability.

Launchcampaigns,getasmuchdataaspossible,andtrustyourmetrics.Onceyouvegotthedata,youreinthepower
positiontogrowyourbusinessandincreasesales.

4.Youllmakeconsumerstrustyou

Peopleshare,readandgenerallyengagemorewithanytypeof
contentwhenitssurfacedthroughfriendsandpeoplethey
knowandtrust.MalorieLucich,Facebook

Whodoyoutrustmore:yourfriendoracompletestranger?The
morewellknownyourcompanybecomes,themorepeoplewill
trustyou.Themorepeopletrustyou,themorelikelytheyareto
buyyourproductsandservices.

Buildingtrustisntsomethingthatcanbedoneovernight.Thinkofthecompaniesthatyoutrust.Generally,the
companieswetrustthemostaretheoneswevebeenexposedtoeitherthroughadvertisingorbydoingbusinesswith
themforyears.

Theearlieryoustartmarketingyourbusiness,thelongeryourtargetaudiencewillhaveknownyou.Startearlyandbuild
arelationshipwithyourtargetmarketthatformsanimageofsturdiness,reliability,andhonestyandpeoplewill
respondbytrustingyourbusinesstoliveuptoitsimage.

TheresareasonpeoplepaymoreforCocaColaorPepsithantheydoforabottleofstorebrandcola.Theyvespentyears
formingabondwiththebrand,andasaresulttheytrustitmore.

LearnmoreaboutbuildingatrustworthybrandinBranding:HowtoBrandYourselfandYourBusiness.

5.Youllbuildasocialasset

Onewaytosellaconsumersomethinginthefutureissimply
togethisorherpermissioninadvance.SethGodin

Whatcouldyoudowithalistofonemillionpotentialcustomers?
Astheexpertdirectmarketerslovetosay,themoneyisinthe
list.Bymarketingyourbusinessnow,youcanbuildapowerful
socialassetthatyoucansellproductstotomorrow.

WhetheryouoptforanemaillistoraFacebookPage,giving
youraudienceawaytoconnectwithyougivesyouapowerful
platformforsellingproductsandaskingyouraudienceimportantquestions.

Nomatterwhatyourbusinesssells,youcandevelopapowerfulsocialassettouseforpromotionsandoutreachinthe
future.Sellshoes?SenduserstoyourFacebookusingacreativeadcampaigntargetedatsportsgurus.Sellautoparts?
AdvertisetolocalcargurususingGoogleAdwordsandbuildapowerfulpromotionallist.

Everygreatbusinesshasasocialassetthatitcanmarketingto,beintheformofanonlinedatabaseoranoffline
addressbook.Startbuildingyoursocialassettodayandinafewyearsyoucouldhaveapowerfullistforpromotingyour

https://blog.udemy.com/importanceofmarketing/ 2/7
4/2/2017 TheImportanceofMarketing:10ReasonsYouCantAffordNottoMarketYourBusiness
productsandincreasingyoursales.

Tolearnmore,checkouttheseemailandsocialmediamarketingcourses:

EmailMarketingKickstart
SocialMediaMarketingforStartups

6.Youlllearnyourmarketplace

Understandwhyandhowyouraudienceusestechnologyand
thenstarttryingtoalignyourcommunicationsefforts.
BrianReichandDanSolomon

Whenyoufirststartyourbusiness,yourtargetmarketplacecan
lookasvastastheocean.Onceyoustartmarketing,youdive
belowthesurfaceandinsteadofseeingamassiveexpanseof
bluewater,youstarttoseedifferentcommunities,subcultures,
andahugenetworkofdifferentconnections.

Marketingopensyoureyestotherealityofyourindustry.Onceyoustartyourowncampaigns,youbegintonoticewhat
yourcompetitorsaredoing.Thisinformationhelpsyoudevelopyourowncampaigns,learnmoreaboutyourtarget
audience,andgetabetterfeelforyourindustry.

Youalsostarttolearnwhycustomerschoseyou.Bypollingyourcustomers,youcanlearnwhatdrovethemtoyour
product.UsingtoolslikeGoogleAnalytics,youllfindoutwhichkeywordsandwebsitesarereferringthemost
customerstoyou.UsingaFacebookPage,youlldiscoverwhatyourcustomerslovetocommentonandshare.

Dontkeepyourheadabovethewaterforever.Onceyoustartmarketing,youllseeyourindustryforwhatitisa
massivenetworkofopportunitiesthatarewaitingforyoutoseizethem.

7.Youlldiscoverwhatworks

Givethemquality.Thatsthebesttypeofadvertising.
MiltonHershey

Haveyoueverseenanadvertisementandwonderedhowanyone
couldpossiblybepersuadedbyit?Alotofthebestadslookand
feelliketheworst.Bymarketingyourbusiness,youquicklylearn
whichtypesofadvertisementsandmarketingtacticsare
effective,andwhichonesarenteffective.

Therearehundredsofmarketingtacticsyoucouldusetofindcustomers.Fromoldfashioneddirectmailtosearch
marketing,experimentingwithdifferentmarketingmethodshelpsyoufindtheonesthatworkandfocusonthem.

Stayfocusedonacquiringdataandtest,test,test.Ourcourse,Optimization&A/BTestingStatistics,willhelpyou
learnhowtotestdifferentadvertisingcampaignsandmarketingmethodsuntilyoudiscoverthebesttactics,headlines,
andtargetaudiencesforyourbusiness.

8.Youlldevelopanidealcustomerprofile

Youcantjustaskcustomerswhattheywantandthentryto
givethattothem.Bythetimeyougetitbuilt,theyllwant
somethingnew.SteveJobs

Theresacustomerwaitingoutthereforeverybusiness.Great
marketingmakesiteasyforthemtofindyou.Overtime,asyou
buildadatabasewiththeinformationyouveacquiredfromyour
marketingcampaigns,italsobecomeseasierforyoutofind
them.

Youridealcustomerprofileincludesvariableslikeage,income,location,hobbiesandinterests,andoccupation.Once
youvemarketedtohundredsorthousandsofcustomers,lookatyourdataandsearchforpatternsandcharacteristics
thatyoucouldusetoprofileyouridealcustomer.

Themoreyoucanlearnaboutthepeopleyouremarketingto,thebetter.Usepollsandsurveystolearnmoreaboutwhat
yourcustomersarelookingforandusetheirdatatobettertargetyourmarketingcampaigns.OpenGoogleAnalyticsand
findtheregionswhereyourbusinessachievesthehighestconversionrate.

Dontbuildproductsbasedonthefeedbackofyourcustomersthatsarecipeforfailure.However,digdeepintothedata
yougeneratefromyouronlinemarketingcampaignsandspottrendsanddetailsthatyoucanusetohoneinonthetype

https://blog.udemy.com/importanceofmarketing/ 3/7
4/2/2017 TheImportanceofMarketing:10ReasonsYouCantAffordNottoMarketYourBusiness
ofpeoplethatmatterthemosttoyourbusiness.

Ourfreecourse,MarketResearchFastTrack,breaksdownthebasicsofidentifyingyouridealcustomerwhileyou
marketyourbusiness.

9.Youlllearnhowtotestandoptimize

Inthemodernworldofbusiness,itisuselesstobeacreative,
originalthinkerunlessyoucanalsosellwhatyoucreate.
DavidOgilvy

Knowinghowtotestdifferentheadlines,images,and
advertisementsisoneofthemostimportantskillsyoucan
possess.Aheadlinethatsoundsgreatinyourmindmightbarely
engageyouraudience,whileanotherthatsoundscontrivedand
sillycouldbetheperfecteyecatcherforgeneratingleadsand
makingsales.

Ifyoucanttestandoptimize,youllneverknowwhichheadlineisthewinnerandwhichistheloser.Someofthe
worldsbiggestcompanieslaunchonlinemarketingcampaignswithhundredsofdifferentimagesandheadlinestobe
tested,allinordertofindtheonecombinationthatproducestheoptimumreturnoninvestment.

A/Bandmultivariatetestingsoundcomplicated,buttheyresurprisinglyeasyonceyouvemasteredthebasics.Our
course,OptimizationandA/BTestingStatistics,isagreatresourceforlearningmoreaboutformulating
marketinghypothesesandusingrealdatatofindoutwhicharewinnersandwhicharelosers.

Thesetestingandoptimizationcoursesarealsogreatresourcesforlearninghowtospottrendsandperformance
indicatorsinyouronlinemarketingcampaigns:

UsabilityTestingBootCamp
LandingPageDesign&Optimization
ProfessionalCopywritingTraining

10.Youllbuildapowerfulbrand

Abrandforacompanyislikeareputationforaperson.You
earnreputationbytryingtodohardthingswell.JeffBezo

Somemarketerssetouttosellmoreproducts.Otherssetoutto
buildabrandthatseasytoremember.Thesmartestmarketers
setouttodobothatthesametime.

Theultimategoalofyourmarketingcampaignsshouldbeto
havecustomerscometoyou.BigbrandslikeGoogleand
Facebookdontneedtoremindpeoplethattheyexistbecausetheircustomersalreadyknowthemandtrustthemenough
tomakethempartoftheirdailylives.

Brandingiswhatseparatesyourbusinessfromyourcompetitors.Itswhatmakescustomerchooseyouinsteadof
someoneelse.Itsyourbusinesssstyle,reputation,andcultureallrolledintoone.Brandsareessential,andwithout
marketingyourbusinessyoullstruggletodevelopamemorable,powerfulbrand.

Ourcourse,Branding:HowtoBrandYourselfandYourBusiness,breaksdowntheprocessofdeveloping,
spreading,andprotectingyourbusinesssbrand.

Whatsyourfavoritemarketingtactic?
Fromoldfashionedsalesletterstosearchenginemarketingcampaigns,therearehundredsofwaystomarketyour
business.Whichmarketingtacticshaveyouhadthemostsuccesswithinyourbusiness?

FiledUnder:Business,Students

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