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Business Environment Sample Assignment by Expert Writers
Business Environment Sample Assignment by Expert Writers
Business Environment Sample Assignment by Expert Writers
ENVIRONMENT
Lo1.2............................................................................................................................................2
Lo 1.3...........................................................................................................................................2
Lo 2.1...........................................................................................................................................3
Lo 2.2...........................................................................................................................................4
Lo 2.3...........................................................................................................................................5
Task 2...............................................................................................................................................5
Lo 3.1...........................................................................................................................................5
Lo 3.2...........................................................................................................................................6
Lo 3.3...........................................................................................................................................7
Lo 4.1...........................................................................................................................................7
Lo 4.2...........................................................................................................................................8
Lo 4.3...........................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
INTRODUCTION
Business environment is the combination of internal and external factors that influence
organizations operating situation. It is very complex and requires a deep study. The study of
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Task 1
Lo 1.1
The purposes of different types of companies are as follows:
Sole trader Sole trader is the sole owner of the business and operates on very small
scale. The main purpose is to earn small level of profits so that a good level of livelihood
can be attained.
Partnerships Here a business is established on the basis of two or more than two
partners. The profits and expenses are shared on an agreed ratio of agreement.
Charity or NGO These are called non-profit organizations. The main objective of the
bodies is to fulfill social responsibilities and work for the welfare of the society.
British Airways is a British PLC. The mission and vision of British Airways is to become the
worlds leading global premium airline by fulfilling the needs of customers and developed
guiding principles.
Mission of British Airways: Mission statement is a summary of the values and aims of a
company. Mission of British Airways is to offer top quality aviation services to its
customers (Crowther and Aras, 2011). Innovation, creativity and customer loyalty are top
priorities for the organization
Vision of British Airways: Vision defines the organizations primary objectives and
purpose. The vision of the company is to officially approve for carbon offsetting schemes
and to reduce carbon emissions. BA works towards applying strategic approaches in
order to make sure that there is no bad effect on the environment surroundings.
Goals: British Airways support international communities and charities in the countries
Crowther and Aras, 2011). The short term and long term objective of the organization is
to continuously work on improving the flight experience of customers in order to achieve
customer loyalty.
Objectives: British Airways facing unexpected market conditions over the last few
months. But then also they concentrated on the strategy to become the worlds leading
global premium airline. They take several actions to make the cost more effective and
focus on customer service. British Airways also create more efficient working
environment for their teams throughout the world (Kensler, 2007). The main objective of
the company is to increase its market share and overall profitability.
Lo 1.3
In order to fulfill the requirement of various stakeholder groups the company has adopted
different strategies which help to achieve the overall target. The key stakeholders of the company
are; customers, employees, competitors, suppliers and financial institutions. Customers provide
profit to the company so British Airways mainly focus on fulfilling their needs by giving them
proper amount of quality services and satisfaction (Clarkson, Miller and Cross, 2012).
Lo 2.2
In order to control the market conditions fiscal and monetary policies are used by the
government. Fiscal policy relates to revenue collection and government spending. It involves
spending and government taxation. Monetary policy relates to the size and rate of growth of
money supply. These policies make an impact on all manner of business decisions (Ling, 2010).
Government affects their nations economies through monetary and fiscal policy.
Lo 2.3
Competition policy is related with the use of good practices in competing with main
players in the market. Competition policy and other regulatory methods are two important and
inter related areas of public administration and regulatory policy (Li, 2008). Competition policies
are framed so that companies can compete with each other in fair manner and healthy
competition can be encouraged within industry.
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Market structure plays a very important role in the identification of price and production.
Different types of market structure carry different impact on pricing decisions of the company.
These are as follows:
Perefect competition There are many firms under this market. They earn normal level of profits
on the basis of homogeneous products.
Monopoly Under this market, only one company dominates the market. There are barriers to
the entry also.
Oligopoly It is an industry dominated by few companies.
Monopolistic competition There is a freedom of entry and exit for the companies but the
products are different from one another.
Perfect competition is present in the aviation industry. The key competitors of British
Airways are Japan airlines, American airlines, Delta airlines and Virgin airlines. These
competitors are varying from route to route. The aviation industry is competitive and highly
exposed to changes in the customer behavior according to their preferences (Kew and Stredwick,
2005). British Airways keep their fares low to sustain in the competitive market because
customers have lots of other option available.
When cut down their fares they face financial crises and to overcome with such problem
governments have resorted to bailout programmes. This has been particularly true in a number of
major markets such as China, Russia and India (Halbert, 2014). British Airways get success in
their London operations because there the customers are not price sensitive and believed in
quality services.
Lo 3.2
Market forces have direct impact on the operation of company and such forces consist of
economic conditions, consumer behavior and technological advancements. The economic
Lo 3.3
Pestle analysis of BA
Political environment Incidents such as hijacking and terrorist attacks affects the
functioning of the airline. Due to this the air bodies are required to increase the safety of
the passengers. British Airways is directly affected by the environment of country. UK is
known for having wide diversity in population. The population consists of people from
different religion, creed, race, culture etc.
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This culture serves as promotional tools for British Airways because it increases the
efficiency and it become easy to achieve overall objectives of the company (Dettwiler, Lindelf
and Lfsten, 2004). They create an environment where people feel free to come out and express
their ideas, and their ideas are taken into consideration. The culture change activity in the
company make a strong commitment to profits, productivity, and customer service, lifting the
company out of insolvency to become one of the worlds most respected airlines.
Lo 4.1
There are various things in an organization that are important for international trade and
global market (Kensler, 2007). Businesses wouldnt be as profitable without international trade.
If the company based in the UK trade their products domestically, the country would completely
limit its potential. The business may always get success from UK customers, but if they traded
with other countries they are not able to gain from that country. International trade is very vital
for companies because it increases traffic, sales and customer figures.
Implication of international trade to UK based business can be understood by referring to
the concept of comparative advantage (Langford and et.al, 2005). The concept trade between the
countries can be made in an equally beneficial manner, if each country has comparative
advantage to manufacture products. Earning from the sale of goods and services in UK are
around 30 percent of the UK gross domestic product. These are the income generated through
Lo 4.2
There are different global factors which affect British Airways. These factors help the
company to modify its system of decision making. Such factors are:
Political: The political environment in which British Airways operates its business has a
significant influence (Russell and Reynolds, 2004). The company decides policies on the
basis of customer preferences. British Airways achieved its goals for growth with
alliances with a number of airlines in 1988.
Economic: The economy was facing recession in the year 1995, in the climate British
Airways was the most profitable western airline industry because they cut down the fares
to maintain their sales. Such factors include increased competition from low cost
operations and increased fuel prices.
Social: The cultural and social influences on a business changes from country to country
(Wessels, 2011). The identity of an organization is socially influence in the country in
which it operates its business. The company believes if they satisfy the consumers needs
they become the world leading airline.
Technological: It plays an important role in the competitive advantage and it is a principle
driver of globalization. Technology advancements of the late 1990 allowed British
Airways to employing skill and introduce effective and efficient systems.
Lo 4.3
European Union has designed different policies that impact on the organization (Wilkson
and Grugulis, 2007). The main aim of such policies is to remove unemployment and promote
high level of employment and encourages business to fair practices of trade and commerce. The
two European Union polices that affect British Airways are:
Competition policy: Most of the market in which aviation industry operates is highly
competitive in nature (Britton, 2010). They face competition from their competitors on
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